DESTINATION
East African infusion East Africa is home to an assortment of exciting experiences. Meetings goes on an expedition to unearth the region’s most spectacular attractions.
W
hile international travel appears uncertain, considering East Africa as a destination for when borders do open and the time is right can provide the perfect international experience that is not too far from home. With an ever-improving investment climate and burgeoning business prospects, a sizeable portion of Africa’s top 10 fastest growing economies can be found within the East African
32 • MEETINGS l SEPT/OCT 2020
region, making it an attractive destination in which to work and play.
ETHIOPIA Ethiopia is looking seriously at MICE prospects as part of its economic agenda and has a 10-year vision in place to roll out various strategies to bolster the sector. With the African Union’s headquarters based in its capital city, the country has received an increasing amount of
international focus. Although travel is currently restricted to the country, national carrier Ethiopian Air is recognised as the best on the continent. Ethiopia is a sizeable country and, with a population of 109 million people, it has incredible history behind it. Artefacts as old as 2.6 million years – the world’s oldest – have been found in Gona, helping archaeologists understand stone technology and human evolution. In the north of Ethiopia, in the Lasta Amhara region, lies Lalibela. With 11 ancient churches that date back to the 12th and 13th centuries, the structures have been carved and chiselled from a single rock. The largest, Bete Georgis, stands at an awe-inspiring 40 feet high.
www.theplanner.guru
