INDUSTRY NEWS
PAYS OFF Y G E T A R ST W E N ’S LL E T DIS The Distell Group has raised its year-on-year revenue by 10.4% to R19.6 billion, thanks to a revised corporate strategy under Managing Director Richard Rushton. Distell’s biggest gains have been in the domestic market, with an 11.8% increase in revenue.
Distell Managing Director Richard Rushton.
HUNGRY LION GOBBLES UP THE PUBLIC’S ATTENTION WITH SLICK PR CAMPAIGN
The star performers in South Africa proved to be Distell’s wines, in particular 4th Street, Nederburg and Durbanville Hills. Ciders continued to grow while spirits showed a 10.8% increase in revenue, with Scotch whiskies Three Ships and Bain’s Cape Mountain Whisky performing well. Amarula still held top spot in its category in the market, while Bisquit cognacs enjoyed substantial growth.
A fleet of Harley Davidsons ready for the ride.
Hungry Lion recently took 20 journalists and media professionals on a one-of-a-kind tour of Johannesburg to launch its Spot the Lucky Bucket competition, as well as to relaunch the brand’s image. With R100 000 up for grabs, the Spot the Lucky Bucket competition, which ran until October 31 2015, needed a big splash to grab the public’s attention. And that goal was easily achieved by putting the media on the back of a fleet of growling Harley Davidson motorcycles, ridden by experienced bikers from Harley Davidson Chauffeur Rides. TinCan PR made sure the tour caught the eye of every passer-by as the group made their way from the Harley Davidson Clearwater franchise in Roodepoort all the way to Soweto. Accompanied by Lucky Bucket, the Hungry Lion mascot, and with three vintage vehicles joining the procession, the group trawled the streets on their lean, mean, well-oiled machines to the Hungry Lion franchise in Protea Glen, where they received a resounding welcome from Hungry Lion staff and the public. Hungry Lion is setting its sights on expanding into urban and suburban areas and rebranding itself as an aspirational brand with street smarts. Stick with us for upcoming information!
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COLLECT-A-CAN CREATES! A READING REVOLUTION For the past 22 years, Collect-a-Can has been doing far more than encouraging recycling cans in exchange for cash Collect-a-Can has been giving underprivileged communities and informal collectors the chance to generate an income stream for themselves. Through hard work and dedication, informal collectors have found they can provide for their families. “Thanks to Collect-a-Can, I get paid for the cans that I collect on a daily basis. This enables me to put food on the table for my family,” says Sello Nwana, a Mamelodi can collector. Not only that, but in July, Collect-a-Can along with its partners – ReaderLympics, Biblionef, Molteno Institute for Language and Literacy, Pan Macmillan, Dainfern Valley Estate and Tshikovha Environmental and Communication Consultancy – collected 3 000 books in its national Collect-a-Book drive. The aim was to create a reading revolution in five underprivileged schools including Zitha Primary School in Vanderbijlpark; Chuma Primary School in Khayelitsha, Cape Town; Khalipha Primary School in Umlazi, Durban; Boepakitso Primary School in Diepkloof, Johannesburg; and Bokamoso Primary School in Soshanguve, Pretoria. An added element of fun was the CanMan, who made surprise appearances at the schools, with boxes of donated books in exchange for cans the pupils had collected for recycling. “The aim of the Collect-a-Book drive is to put books in the hands of learners and bring reading to life, while making a lasting and memorable difference in schools,” says Zimasa Velaphi, public relations and marketing manager of Collect-a-Can.
