SPAZA SHOP FEATURE
L U F S S E C C U S E B O T ‘TIS THE SEASON SEASON RETAIL OFFERINGS FESTIVE HOW TO IMPROVE YOUR
a The festive season is make perfect opportunity to helping excellent sales while with customers celebrate their loved ones.
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e’ve got some creative ideas for you to increase your sales, through a variety of offerings and services that will make your store stand out from the rest:
Themed hampers People often prefer pre-packaged options that take the guesswork out of gift buying. By offering a wide selection of ready-made hampers, you give customers better options in terms of price and size. It is also an ideal way to use up stock that needs to be sold soon. Offering different sizes caters to people’s travelling needs – if they don’t have transport, then a small hamper will be a better option. Theming the hampers to favourite sports teams can also add some excitement to the shopping experience. Use Kaiser Chiefs and Orlando Pirates-themed wrapping paper to make hampers even more attractive to loyal customers.
Gifts based on purchases Small freebies often make a difference to overall basket sizes. Looking at the success of the Stickeez campaign at Pick n Pay, we can see how adding something small and cheap to the purchase of a minimum amount can make a huge difference in sales. Perhaps adding R5 of airtime to every purchase over R200 is
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