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RÉMY MARTIN’S ONE LIFE, LIVE THEM® CAMPAIGN

It takes talent to craft fine Champagne cognac and premium brand Rémy Martin is the master at recognising talent. In its new brand campaign – One Life, Live Them®, they have highlighted the achievements of three high profiled young South African men: Mayihlome Tshwete, Ludwick Marishane and Oros Mampofu as they embody the Rémy Martin philosophy: enjoying a fulfilling life by unleashing their talents.

The global campaign celebrates the multiple skills of individuals who take life by the horns and expand their horizons through their skill and passion. There’s more to these individuals than meets the eye. A government spokesman with a desire to see change and a future for South Africa, Tshwete is also a published poet, political analyst, artist and idealist. A successful businessman and inventor of the first bath-substituting gel Drybath®, Marishane was named by Google as one of the brightest minds in 2011. He is a serial entrepreneur and inventor as well as a philosopher and foodie. Actor and martial artist Mampofu dabbles in philosophy and quantum mechanics while learning his lines for some of South Africa’s most popular TV shows.

CLOVER ACQUIRES FRANKIE’S

Retro brand Frankie’s is an established name in the market, with its range of soft drinks, hot chocolate powder and lollies. Frankie’s was started in 2006 by husband and wife team Mike and Paula Schmidt. Clover Industries Ltd has recently purchased Frankie’s Olde Soft Drinks CC, to form Clover Frankie’s (Pty) Ltd and Clover will hold 51% of the new venture.

Johann Vorster, Clover chief executive, said: “Apart from the brand synergies, this acquisition provides Clover with an important platform from which to launch into carbonated soft drinks and other value added branded ranges.” Mike Schmidt, cofounder of Frankie’s, stated: “Currently Frankie’s outsources its entire sales, merchandising and production function. We are confident that with access to capital and the financial backing of the mother brand Clover, Frankie’s will be able to unlock the full potential of our positioning as a distinctive retro brand with unique flavours.”

TWO OCEANS RELEASES BAGIN-A-BOX FOR TOP-SELLERS

Planning on a picnic or spending a day out with friends enjoying a meal? For ease and convenience Two Oceans Wine has now released its bag-in-a-box option for its two most popular wines – the Sauvignon Blanc and Cabernet Sauvignon Merlot blend. Available in a threelitre option, the environmentallyfriendly bag-in-a-box means you can transport your wine without a hassle and it stays fresher for longer as it is resealable.

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OWN A OWN A LICENSED LICENSED TAVERN TAVERN

Partner with a growing brand without losing your independence as a Tavern owner! Partner with a growing brand without losing your independence as a Tavern owner! Club10 is a unique kind of tavern with an emphasis on the local community and cultural environment. Club10 is a unique kind of tavern with an emphasis on the local community and cultural environment. We strive to provide a responsible drinking environment of choice by off ering acceptable service, a safe, We strive to provide a responsible drinking environment of choice by off ering acceptable service, a safe, relaxed and entertaining experience for our patrons. Being a member of the ARA relaxed and entertaining experience for our patrons. Being a member of the ARA (The Industry Association For Responsible Alcohol Use), we work closely with all the relevant (The Industry Association For Responsible Alcohol Use), we work closely with all the relevant authorities to ensure we are at the forefront of responsible drinking and try to ensure that our authorities to ensure we are at the forefront of responsible drinking and try to ensure that our patrons feel safe whilst having fun! Our branded taverns are a place where the locals hang out, patrons feel safe whilst having fun! Our branded taverns are a place where the locals hang out, watch latest sporting events and where friends meet. watch latest sporting events and where friends meet.

Benefi ts of the Brand...

Recognised brand name for your tavern or outletInstallation of internal and external CLUB 10 Tavern signage name for your tavern or outlet Maintain your Current store identity Current store identity Sound corporate reinforcement Themed promotions “Monthly Advertising”, exclusive supplier promotions

M i n i m u m monthly contractual liquor Va lid on -consumption liquor license Minimum of a DSTV C om pa ct purch as e f r o m a Masscash Cash & Carry Once off joining fee of R3500 Requirements of the BrandRequirements of the Brand bouquet off eri n g

Preferential pricing off ered on catering equipment – glasses, tables, chairs, etcAdvice on store development, layout and category management layout and category management

WE WANT YOU TO BE PART OF A GROWING NATIONAL FOOTPRINT OF OVER 470 TAVERNS!

BAIN’S TAKES TOP HONOURS IN NEW YORK NEDERBURG’S NEW LOOK PART OF A GLOBAL CAMPAIGN

Bain’s Cape Mountain Whisky flew the South African flag high at the 2015 New York International Spirits competition by taking gold. The only South African 100% single grain whisky, Bain’s Cape Mountain Whisky is made from local grain, distilled in column stills and double matured. It pays tribute to Andrew Geddes Bain who constructed the Bain’s Kloof Pass in 1853. Master distiller Andy Watts says the whisky has received a warm welcome in New York.

And the James Sedgwick Distillery where Bain’s Cape Mountain whisky is manufactured took the prized Best International Whisky Distillery of the Year award. Distell’s flagship wine Nederburg has embarked on a global campaign which has seen the brand’s packaging and look undergoing a facelift. The company is staggering the launch of the new look of Nederburg, which is also one of the fastest growing wine labels in Distell’s portfolio. Head of Distell’s luxury brand portfolio marketing team, Carina Gous said that the new packaging would feature the brand crest more prominently with a fresher, more modern feel. “It has been designed to clearly convey Nederburg’s heritage, pedigree and sophistication, to establish a stronger family resemblance across the range and to amplify shelf stand-out,” she said.

In the coming months, Distell will also roll out new above-theline and digital communication plus a new strategy with regard to in-store merchandising.

THREE SHIPS RECREATE OLD-WORLD EXPERIENCE FOR CONSUMERS ONLINE

On 27 October 2015, Three Ships gave consumers the chance to purchase 800 limited edition Three Ships 10 Year Old Single Malt Single Cask PX Finish whiskies. Through live streaming, customers were able to select a handnumbered bottle at www.themasterscollection.co.za in an interactive experience and see it being taken off the shelf before master distiller Andy Watts signed and wrapped it for delivery. Consumers were able to pay for their purchases through SnapScan, who partnered with Three Ships. Three Ships wanted to create an old-world experience for connoisseurs with the sense of walking into a cellar to purchase a unique whisky. Three Ships marketing manager Liezl Dippenaar said: “To create excitement and awareness we needed a platform that’s unique in the world of online shopping to mirror the pioneering spirit of the Three Ships brand which has created many firsts for the South African whisky industry.”

SOUTH AFRICAN BRANDIES ARE WORLD CLASS

SCOTTISH LEADER BRINGS A NEW PERSPECTIVE

Holding the title for International Brandy Producer of the Year for not one but two years running is no mean feat. Leading South African brandy makers the House of Van Ryn’s scooped top honours at the New York International Spirits Competition as well as four medals across their portfolio of brandies. With close to 500 submissions from more than 35 countries, the competition for the top position was stiff. “Our brandies were competing against very distinguished companies from around the world, and the fact that we dominated the category by winning five out of the eight medals in total is testament to the consistency and world class quality of South African brandies,” said Distell’s Brandy Ambassador Nicholas Holdcroft.

South African brandy makers held the flag high, with Van Ryn’s bringing home two gold medals for the Van Ryn’s 12-year-old Distillers’ Reserve and Van Ryn’s 20-year-old Collectors’ Reserve. Two silver medals were awarded for the Oude Meester 18-yearold Souverein and the Van Ryn’s 10-year-old Vintage as well as a bronze medal for the Van Ryn’s 15-year-old Fine Cask Reserve.

BRANDHOUSE JOINT VENTURE IS UNBUNDLED

In July 2015, the announcement was made that the brandhouse Joint Venture (JV) in South Africa was being unbundled, with brandhouse becoming the wholly-owned subsidiary of British multinational alcoholic beverages company Diageo. The JV has seen brandhouse become the market leader in South Africa’s spirits market – the market share has grown from 27% to 40%.

This unbundling will see Diageo sell its 42% stake in DHN Drinks as well as its 15% stake in Namibia Breweries to Heineken. Diageo will also be selling a 25% stake in Sedibeng Brewery to Namibia Breweries. Guests at a recent set of pop-up events created by Scottish Leader whisky and held at Braamfontein’s Shine Studios had the chance to play their part in an evening of drama. From canapes being served by unseen waiters through holes in the wall to tearing down paper walls, from menus in reverse type to multiple dessert stations, the evening was full of twists and turns. Also on display were videos of Scottish Leader street art by Prefix who created 3D installations in both Newtown Junction and the V&A Waterfront to highlight the brand’s tagline “a new perspective”. Global ambassador for the brand analytical scientist Dr Kirstie McCallum flew in from Scotland to present the evening. Guests were also treated to a gift of 12-year-old Scottish Leader which is not available locally.

MERGER BETWEEN THE WORLD’S TWO LARGEST BEER MAKERS

It is official: Anheuser-Busch InBev and SABMiller have signed a merger deal that will see AB InBev buy SABMiller for £71-billion. In order for this merger to take place, SABMiller sold its 58% stake to Molson Coors in its United States joint venture MillerCoors for $12-billion. With an expected cost saving of at least $1.4-billion a year, the new company will be producing roughly 30% of the world’s beer.

“Our combination with SABMiller is about creating the first truly global beer company and bringing more choices to beer drinkers in markets outside of the US,” said Carlos Brito, chief executive of AB InBev.

KELLOGG’S AND SEBENZELA – A WINNING COMBINATION

Ten thousand outlets reaping the benefits of the partnership between Kellogg’s and Sebenzela, have seen spaza owners and consumers enjoying a wide range of products. Choco’s bars and Fruit Loops K Packs have been in high demand, with consumers asking for new flavours in bars.

Kellogg’s set a goal of ensuring that 80% of their Sebenzela sales force were on bike loaders by the end of October. This was in order to supply spazas with stock from microdistributors daily. Not only has the market proved to be a boon for Kellogg’s but it has also boosted their brand presence nationally. Distell has signed a joint venture with the American Terlato Wine Group which will raise its profile in the US, and create an independent combined commercial Terlato Artisan Spirits division in the Terlato Wine Group. The new division will begin trading from February. Representing more than 70 wines from 12 countries, Terlato has control over 20% of the wine market retailing at $20 and over. Managing director of Distell International, Steven Nathan said the joint venture would enable Distell to enjoy long-term growth in the US. “We are very excited by the development and believe that the new operation establishes us as an important and relevant US player in the artisan spirits business and presents us with a great opportunity to grow,” he said. Terlato Wine Group will also be importing four of Distell’s key wine brands: Nederburg, Durbanville Hills, Plaisir de Merle and Two Oceans.

DISTELL KNOWS ITS CRAFT

At a gala dinner in London at the end of November last year, Distell was awarded top spot as Distiller of the Year for 2015 in the International Wine and Spirit Competition. It received the award in 2007 as well.

Distell took two category trophies as well as five gold outstanding and 11 gold medals overall. Distell was awarded the Best Worldwide Brandy trophy for the Van Ryn’s 12-year-old potstill as well as Best Worldwide Whisky trophy for the Three Ships Single Malt 10-year-old. Distell’s primary production director Johan Venter said: “We are enormously proud of these achievements and the confidence they convey in the intrinsic quality of our products.”

JOINT VENTURE WITH DISTELL AND TERLATO WINES SET TO SOAR