INDUSTRY NEWS
S W E N Y R T S U D IN ALL THE LASTEST , RÉMY MARTIN’S ONE LIFE LIVE THEM® CAMPAIGN It takes talent to craft fine Champagne cognac and premium brand Rémy Martin is the master at recognising talent. In its new brand campaign – One Life, Live Them®, they have highlighted the achievements of three high profiled young South African men: Mayihlome Tshwete, Ludwick Marishane and Oros Mampofu as they embody the Rémy Martin philosophy: enjoying a fulfilling life by unleashing their talents. The global campaign celebrates the multiple skills of individuals who take life by the horns and expand their horizons through their skill and passion. There’s more to these individuals than meets the eye. A government spokesman with a desire to see change and a future for South Africa, Tshwete is also a published poet, political analyst, artist and idealist. A successful businessman and inventor of the first bath-substituting gel Drybath®, Marishane was named by Google as one of the brightest minds in 2011. He is a serial entrepreneur and inventor as well as a philosopher and foodie. Actor and martial artist Mampofu dabbles in philosophy and quantum mechanics while learning his lines for some of South Africa’s most popular TV shows.
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www.spotongmag.co.za
KIE’S CLOVER ACQUIRES FRAN
Retro brand Frankie’s is an established name in the market, with its range of soft drinks, hot chocolate powder and lollies. Frankie’s was started in 2006 by husband and wife team Mike and Paula Schmidt. Clover Industries Ltd has recently purchased Frankie’s Olde Soft Drinks CC, to form Clover Frankie’s (Pty) Ltd and Clover will hold 51% of the new venture. Johann Vorster, Clover chief executive, said: “Apart from the brand synergies, this acquisition provides Clover with an important platform from which to launch into carbonated soft drinks and other value added branded ranges.” Mike Schmidt, cofounder of Frankie’s, stated: “Currently Frankie’s outsources its entire sales, merchandising and production function. We are confident that with access to capital and the financial backing of the mother brand Clover, Frankie’s will be able to unlock the full potential of our positioning as a distinctive retro brand with unique flavours.”
BAGTWO OCEANS RELEASES RS IN-A-BOX FOR TOP-SELLE Planning on a picnic or spending a day out with friends enjoying a meal? For ease and convenience Two Oceans Wine has now released its bag-in-a-box option for its two most popular wines – the Sauvignon Blanc and Cabernet Sauvignon Merlot blend. Available in a threelitre option, the environmentallyfriendly bag-in-a-box means you can transport your wine without a hassle and it stays fresher for longer as it is resealable.
