Club 10 Taverns

BUSY CORNER TAVERN

Owner: Patrick Mahashe

How long have you been in business?

I’ve only been running my tavern for three years. When my wife and I started the business, we literally had no money, but we managed to make it work. Today our business is successful and we are really enjoying our life. We have also managed to pay our children’s school fees.

What role has Club10 played in the success of your business?

I’ve been a member of Club 10 for two years now. They have renovated my place. They painted my walls, gave me great new signage and even put out flyers for my tavern to invite customers in. Over and above that, every month or two they have specials or activations at my tavern, which really benefit me.

Mr Patrick Mahashe Which are your top-selling liquor brands?

My top-selling brand is Smirnoff 1818 by far, followed by Castle Lite, Amstel and Windhoek. Tovaritch! Vodka is also picking up well; Club10 will be hosting a tasting for it at my tavern, which we are looking forward to.

As a tavern owner, how do you give back to the community?

I believe in children being involved in sports. As a result, I regularly donate money to the local football teams. Sometimes I donate full uniforms or money for transport for them to go and compete with other teams.

Location: 31 Upington STR, 435 Zone 3, Queenstown, Eastern Cape

PAPA LOU TAVERN

Owner: Lydia Mthombeni

How long have you been in business?

I started my business 10 years ago with my husband. We had a small amount of capital and decided to put it towards starting our own business. That was the best decision we ever made.

What role has Club 10 played in the success of your business?

Club 10 has been so kind to help make our tavern look attractive. They put up signs and host activations that draw a crowd. They also give us great deals on our stock, which contributes positively to our profits.

Which are your top-selling liquor brands?

Castle Lite and Heineken are my topselling beers. When it comes to spirits, I mostly sell Smirnoff 1818. I have an equal percentage of female and male patrons and I find they enjoy the same drinks.

As a tavern owner, how do you give back to the community?

I am very passionate about community safety, so I enjoy helping out the police and traffic cops whenever I have an opportunity to.

Location: Botshabelo Village, Qwa-Qwa, Free State

Papa Lou Tavern

?DO YOU OWN A LICENSED OWN A LICENSED TAVERN TAVERN

Partner with a growing brand without losing your independence as a Tavern owner! Club10 is a unique kind of tavern with an emphasis on the local community and cultural environment. We strive to provide a responsible drinking environment of choice by offering acceptable service, a safe, relaxed and entertaining experience for our patrons. Being a member of the ARA (The Industry Association For Responsible Alcohol Use), we work closely with all the relevant authorities to ensure we are at the forefront of responsible drinking and try to ensure that our patrons feel safe whilst having fun! Our branded taverns are a place where the locals hang out, watch latest sporting events and where friends meet.

Benefi ts of the Brand...

Recognised brand name for your tavern or outletInstallation of internal and external CLUB 10 Tavern signage name for your tavern or outlet Maintain your Current store identity Current store identity Sound corporate reinforcement Themed promotions “Monthly Advertising”, exclusive supplier promotions

M i n i m u m monthly contractual liquor Va lid on -consumption liquor license Minimum of a DSTV C om pa ct purch as e f r o m a Masscash Cash & Carry Once off joining fee of R3500 Requirements of the Brand Requirements of the Brand bouquet off eri n g

Preferential pricing off ered on catering equipment – glasses, tables, chairs, etcAdvice on store development, layout and category management layout and category management

WE WANT YOU TO BE PART OF A GROWING NATIONAL FOOTPRINT OF OVER 490 TAVERNS!