4 minute read
Brand New Beverages
from Spotong Issue 22
by 3S Media
BRAND NEW BEVERAGES NEW LIQUOR PRODUCTS
GLEN GRANT 18 YEAR OLD, WHISKY BIBLE’S BEST SCOTCH WHISKY AND BEST SINGLE MALT OF 2017, LANDS IN SA
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When Jim Murray of Whisky Bible fame has something to say, aficionados listen closely. A widely followed whisky authority, he commands respect among distillers and connoisseurs worldwide. So, when he reckons Glen Grant’s 18 Year Old deserves the 2017 title of Best Scotch Whisky of the Year, you might not want to delay finding a bottle for yourself. Murray also rated this rare, special-edition Speyside spirit his 2017 Single Malt of the Year, as well as his Best Single Malt in the 16-21 year age category, calling it “the best new offering from the motherland in a few years; a sensational return to form. Just 800 bottles have been allocated to the South African market, arriving in June.
www.glengrant.com
INTRODUCING EDGE REAL CIDER REFRESHMENT WITH THE EDGY TASTE OF HOPS
Hunter’s, the largest real, natural cider brand in Africa, introduces an innovative new hybrid category breaker for those who want to discover something different. With a rich, golden colour and a distinctively smooth taste, this refreshing cider is balanced with the taste of real hops, and gives men what they want to hit the spot. “EDGE is for every social occasion that brings together what unites us. Created for those who like to explore the new and unconventional. For those who are bold, individual and confident to choose both the crisp refreshment of cider and easy drinking taste of hops,” says Maijaliina Hansen, Global Marketing Manager. When beer will not cut it and flavours are fake, it’s time to get the best of both and keep it real. EDGE features an embossed bottle and premium blue and gold colours with a rich blue foil to lock in freshness. It’s designed to stand out from the crowd and created to satisfy the taste of unconventional explorers, who aren’t afraid to push boundaries and break barriers. EDGE is now available in store in 330ml bottles and 440ml cans and is available in both six and 12-pack formats, to deliver real value that offers more to consumers.
SOUTH AFRICAN BREWERIES LAUNCHES A TASTE OF AFRICA
South African Breweries (SAB) has for the first time, launched an eightpack of iconic beers from different countries across Africa, with ambitions to export to global markets so consumers as far afield as the United States and China can enjoy these unique African beers. As part of this initiative, SAB has partnered with Stop Hunger Now SA (SHNSA) – an international, non-governmental organisation that packs and distributes meals to people living in poverty. For every pack sold, three students will receive a nutritious, wholesome meal.
The first edition of the “Beers for Africa” pack will showcase Castle Lager (South Africa), St Louis (Botswana), Maluti Premium Lager (Lesotho), 2M (Mozambique), Laurentina Preta (Mozambique), Manica (Mozambique), Kilimanjaro Premium Lager (Tanzania) and Zambezi Premium Lager (Zimbabwe).
The Beers for Africa eight-pack will be made available locally at large liquor outlets in South Africa, such as Spar Tops, Pick n Pay Liquor, Game, Makro and Shoprite Checkers. It is a limited edition pack, so consumers are encouraged to source at large liquor outlets.
www.sab.co.za
SPIOENKOP LAUNCHES TWO NEW CHENIN BLANCS
Spioenkop – the acclaimed and award-winning wine estate in Elgin – is proud to introduce two new look and style Chenin Blancs made with grapes sourced entirely from the farm. Spioenkop’s two new Chenin Blancs: Sarah Raal: Terroir driven with a high minerality component and a tight but waxing mouth feel. Next to that tightness you have the stone fruit components. Two thousand bottles produced (350 cases of six).
Johanna Brandt: A dense structure with a creamy taste from the barrel maturation but with great acidity. Next to its creaminess you have floral components. Four thousand bottles produced (650 cases of six).
The Johanna Brandt and the Sarah Raal vintages will be available from Spioenkop’s new barrel cellar as well as from selected local and international outlets.
NEW KLIPDRIFT NGQO IS GETTING THE MIX JUST RIGHT
Award-winning brandy distillery, Klipdrift, has introduced a new ready-to-drink beverage designed to satisfy South Africa’s thirst for refreshment and flavour.
Klipdrift Ngqo has been created by the master brandy blenders at Klipdrift who used their expertise to balance the smooth boldness of brandy with enticing fruity notes of citrus, apple and a hint of ginger. Available in thirst-quenching 440ml cans, Klipdrift Ngqo is gold in colour, with an invigorating fizz and a slightly creamy head when poured. Ngqo is a isiZulu word that means “hits the spot” or “an exact fit”, explains Klipdrift Marketing Manager, Genius Mnywabe. “The inspiration for Klipdrift Ngqo comes from the spirit of friendship and conviviality that we find all over our country. While pronouncing the Ngqo click might be a tongue-twister for some, Klipdrift Ngqo is guaranteed to be a palate pleaser for those who do not want to be restricted to one set of flavour profiles. It’s a delightful fusion of flavours and refreshment that will appeal to those who enjoy wine, beer or brandy.” Klipdrift Ngqo is best enjoyed served ice-cold in the company of good friends and great times.
