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ES SA COCA-COLA BEVERAGEURS TO ADDS 50 ENTREPRENORK DISTRIBUTION NETW Coca-Cola Beverages South Africa (CCBSA) has added 50 community entrepreneurs to its network of local distribution partners (LDPs) since the beginning of the year, boosting small business development and creating jobs in townships around the country. This brings the total number of LDPs to 149. Suppliers in the Coca-Cola system – including vehicle manufacturers, truck rental companies, insurance and cash-risk management companies – were also on hand to present their products and service offerings and interact with LDP owners. CCBSA helps local distribution partners to become thirdparty distributors of its products, ensuring smoother delivery and customer service and creating employment opportunities, mainly in townships. These opportunities are in the form of business ownership, as well as work for drivers, crew and warehouse staff from these communities. A growing number of woman and youth entrepreneurs are seizing the chance to own a business, and 90% of local distribution partners are from previously disadvantaged groups. The programme is a key part of CCBSA’s growth strategy, and connects it to smaller customers in previously underserved markets. 32
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E FOR A DREAM COMES TRUENEUR IN TOWNSHIP ENTREPRE NEW RETAIL VENTUR
It was a day of excitement for Kagiso township when Phenyo Market, co-owned by Mr Lekale-Leru Mashego and Mr Phure Motshabi, turned a lifelong dream into reality. The Motshabi family has been trading at two different sites since the 1960s in the Kagiso community. In 1984, Motshabi’s father bought the Phenyo site and Motshabi has been running a store on it since 2010. Now, with the help of the Gauteng Department of Economic Development, Pick n Pay, the Masisizane Fund, the Brimstone Legacy Fund and the Old Mutual Foundation, he has transformed his store into a modern enterprise that will be a big boost to his local community. Mashego is his partner in the business.
“Working together makes things happen” At 522 m², Phenyo Market will now feature a full bakery, deli and butchery, as well as a comprehensive range of foodstuffs at competitive prices and a liquor store. Located on the main road in the centre of town and within walking distance of the busy Chamdor industrial area, the store will be very convenient for local residents, who until now have had to travel 5kms to shop for fresh food and groceries at Kagiso Mall. Mashego’s store also includes new refrigeration and IT systems, and will offer a full value-added service range including money transfers, ticketing, airtime and data, bill payments, lottery tickets and the sale of prepaid electricity, and two ATMs. Mashego said he was “excited and a little bit nervous” on the eve of realising his dream. As well as giving customers an exciting and modern shopping experience, he will be employing more than 40 people in the store, compared to just six before.
