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SHIP R U E N E R P E R T N E S E H SAB LAUNC A S IN S B O J 0 0 0 0 1 CAMPAIGN TO CREATE trepreneurs
A call to action to all en
SAB Entrepreneurship Programme Launch
S
outh African Breweries (SAB) has announced that it will help create thousands of jobs in South Africa and increase opportunities for entrepreneurs to become part of its supply chain through its key entrepreneurship programmes. From rural entrepreneurs to big business, SAB has laid the foundation to support entrepreneurs and create a total of 10 000 jobs in South Africa by 2021 using its entrepreneurship programmes – SAB KickStart, SAB Foundation, SAB Thrive and SAB Accelerator. The company offers a comprehensive and holistic package of entrepreneurship support to develop small businesses from ideation to growth, transforming the supply chain, as well as investing in the potential of entrepreneurs in the broader community. Applicants to the programmes will go through a selection process. 38
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Driving the ambition to create 10 000 jobs is a call to action to all entrepreneurs through a mass media Entrepreneurship Campaign, beginning with a television commercial launched in August. The commercial centres on the concept of how “One Idea” can ignite and spark a nation to heed the call to try its hand at entrepreneurship to build a better South Africa for all.
SAB Entrepreneurship Programmes: SAB KickStart The programme has been running since 1995 and focuses on youth-owned businesses. It is focused on investing in youth entrepreneurs between the ages of 18 and 35. The programme backs black entrepreneurs with existing, emerging businesses in key industries that are aligned to supply chains. There are two programmes within the SAB KickStart offering: SAB KickStart Boost and SAB KickStart Ignite.