S E G A R E V E B BRAND NEW NEW LIQUOR PRODUCTS
IT’S LIME TIME WITH OURED ABSOLUT’S NEW FLAV E VODKA, ABSOLUT LIM Nearly 30 years after launching Absolut Citron, the top-selling lemon-flavoured vodka, the brand has finally perfected the recipe for Absolut Lime, a lime-flavoured vodka made with natural ingredients. Fresh and fruity with a distinct note of freshly pressed lime, Absolut Lime is the ideal ingredient in refreshing drinks that taste like expertly crafted cocktails. Absolut Lime’s dynamic flavour will give even the simplest drinks a rich character that is full bodied, yet refreshing. For more inspiration on how to get your Lime Time experience with Absolut Lime in refreshing cocktails, visit www.absolut.com
INGLY REAL COOL H S E FR E R A : A D O S A PUR ERATION OF N E G T X E N E H T R FO DRINK COOL DRINKERS Soft drinks have been given a refreshingly real twist with the recent launch of PURA Soda. As a cool drink for the next generation of cool drinkers, PURA Soda has one third of the sugars found in other sodas, without compromising on its delicious taste. Made using only five ingredients, and with five sophisticated flavours, PURA Soda is a grownup soda that allows taste and refreshment enthusiasts and health enthusiasts to drink from the same cup.
Soda has grown up The flavours of PURA Soda are decidedly gourmet: there are Cucumber & Lime, Seville Orange, Cranberry, Lemon & Elderflower, and Pomegranate variants. PURA Soda is clear, and all these variants contain only carbonated water, pure cane sugar (only a little), citric acid, natural flavours and sodium benzoate. Available at Pick n Pay, Engen convenience stores and other select retailers. For more information, visit: www.purabeverageco.com
STLE FREE A C E E FR LO H O LC A S SAB INTRODUCE The South African Breweries (SAB) and AB InBev Africa are giving consumers more choice and a smarter drinking option with the introduction of the first alcohol-free beer to be brewed in South Africa. Castle Free, an extension of Castle Lager, offers consumers a real beer taste without the alcohol. Castle Free is South Africa’s first homegrown 0.0% alcohol beer, and is brewed with the same local ingredients and the same high standards as its ‘mother brand’, Castle Lager. It stays true to Castle Lager’s inherent real beer credentials – a well-balanced lager without sweetness, balanced with bitterness and astringency to make it a thirst-quenching beer. Castle Free is targeted at men and women who are existing beer drinkers and who want more freedom and choice while enjoying beer 38
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without the alcohol. Castle Free is not for sale to any person under 18 years old. Castle Free also enables consumers to practice ‘pacing’ – complementing the consumption of alcoholic beers with alcohol-free beers as a means of moderation. Castle Free is available in a limited edition 250 ml sampling can, a limited edition 12-pack, a 340 ml non-returnable bottle and a 500 ml can. It will be distributed to more than 4 800 taverns and 554 counter-serve outlets. In addition, around 800 taverns across South Africa will be upgraded with Castle Free branding. For more information, visit www.sab.co.za
