TAVERN REVIEWS
®
TA TAVERN
aine
Owner: Tshwaela M
How did you get into the liquor trade, and what challenges do you face in this industry?
to turn over a bigger profit. My tavern is always decorated with the latest Club 10 marketing displays.
I opened a tuckshop in 1999 and eventually started selling liquor in 2003. I must admit that I was operating illegally until 2007, when I was finally able to secure my tavern licence. My main challenge is definitely all of the illegal shebeens operating on temporary licences. There are too many of them now. My business is greatly affected by them, because they operate outside of trading hours and I lose so many customers to them.
Do you have future plans for your business?
What role has Club 10 played in the success of your business? I am the only Club 10 tavern in my area, so I am glad to be part of a bigger organisation. The promotions and specials that I am able to run with Club 10 make a big difference, as Club 10 makes it affordable for me and I am able
I wish to extend, but would need to find the space to extend. My yard is so small, but perhaps I will look into buying bigger premises. As a tavern owner, how do you give back to your community? Since I sell liquor, I am big on liquor awareness and educating people on the dangers of alcohol and how to drink responsibly. I have lots of marketing material that raise awareness all over the walls in my tavern. My patrons often take leaflets home with them to share with others. Location: 295 Lesedi Street, Amalia, North West
Mr Tshwaela Maine
E MONA EATING HOUS e
Owner: Joel Phetol
How did you get into the liquor trade, and what challenges do you face in this industry?
What are your top-selling liquor brands? Honestly, I would say everything! During the week, I see 200 customers a day come through my door, and over weekends, 300 people a day. They buy every brand that I stock, and they love the variety. Every customer has their own favourite, and I am glad that I can service their needs.
I have operated my own spaza shop since 2000. In 2005, I started my tavern and still operate my spaza shop on the side. My challenge with this industry is the lack of sleep. I operate until late every day and have to be up very early in the morning Do you have future plans for your to prepare for the day. There is also very business? little profit to be made, but I am positive that my business will grow. Yes. I would like to extend and make the tavern bigger to add a few pool tables. I What role has Club 10 played in the already have five gambling machines, so success of your business? I would like to add to the entertainment. I also want to retire in five years, and I am the only Club 10 tavern in my then my tavern will continue to make immediate area, and Club 10 has money for me. assisted me a lot with promotions and specials. The promotions are very cheap Location: Garakubjana Village, and help to attract customers from other Bolobedu, Modjadji, Limpopo areas, which is good for my business.
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www.spotongmag.co.za
Mr Joel Phetole (in his Club 10 T-shirt) with a patron
