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le beer offers peop “An alcohol-free y jo en ill st choice to around the world the freedom of rs ke in a dr of t ty ul ili ad rs of s as e sociab ncreasing numbe coholic beverage the taste and th g of eir traditional al lab) th ab on nse of belongin (N se er up e g be th l in d ss ho an , lco er -a are pa w be lo d , an ds ift to the no ith one’s frien trends show a sh having a drink w ys sa hol,” without the alco categories. ericans are but Am ident of n, es se pr el ce Ni vi , ny sa Zoleka Li search compa s re it’ t er ke th ar he m w al , SA ce ob at B. “It also ink of choi According to gl corporate affairs historic adult dr ove r pr ei th im to to have a safer l ts ya bi lo ha ke ws the drin r to no longer as n, adapting lo io al pt um w. ns ne co g ng taperin somethi perience because they’re ply opting to try consumption ex ng wellness, or sim anted to d w rs an ing’ by combini ke ac th in ‘p al g dr he t in l ul ra gene by practic d 47% of ad s er un h fo be ut l So 19 . ho le 20 co ty al in es of healthier lif nsumption co ad A Nielsen survey e le th to n ns io pt ea m hol consum beers as a reduce their alco ith alcohol-free w rent. Africa is no diffe d of moderation.” s how health an te ra st on m de t en ift n, January” movem is driving the sh . Upon inspectio The recent “Dry No matter what across the world ld g ho in an th ng ith e ki w on ta g e ar rns, e teemin wellness trends in drinking patte local bottle stor e braai, you shelves of your has created the th e it th : nd d in ou fin rta Ar . ill ce ts w r u fo uc yo is ab prod Free, which new beverage number of Nabl ng open a Castle opportunity for ever-increasing ki ac ds cr , ds isp en Cr fri erge, giving bran ed your nsa Golden categories to em might have notic oducts e alcohol, or a Ha pr th t d ia ou yr ith y m w ll ad e re se st ta to has al creative licence offers a real beer cohol style which blab. -drinking low al ucts include low-carb and Na sy od to ea pr c l ni an ho ga in or lco ed m r-a fro we brew lo r is a he Ot . m sales increase, it ica by stor wer alcohol beer taken Latin Amer lo ow our or gr er we ht as lig e, of Lite. public at larg “As numbers e th d a, an s Flying Fish Chill er k, ew ut n for br ess Wee ion in So h Afric win-win situatio cohol consumpt ’s Alcohol Awaren al m l do ta to ng e Ki th d ite ng ci du During the Un demonstrate to volumes while re luded Lisa. beer was used to ace for all,” conc l and pl ho r co fe al sa a of a non-alcoholic ng its ni un r mea consuming fewe n giving up consumers that dn’t have to mea di ke ta in rie lo reducing their ca a quality beer. the great taste of
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ED AT SOUTH IS N G O C E R S R E E AB INBEV B TROPHY R E E B L A N medal was IO T A A special gold AFRICAN N beer industry. house for
Beer partnership with e National Beer in th d of de er drinkers ar on iti aw nd ard, allowing be ong t the fifth re aw am n ce oi ow r Ch ei ’s th le ers held the Peop . Trophy, SAB be r favourite beer est brews. fin s y’ tr un to vote for thei co e some of th in the hearts oice a special place Ch s ’s ha le l op be La Pe k e ac th , ds like this ling Bl nsecutive year inkers, and awar stle Milk “Car dr Ca er le be hi w For the third co an l, ric be nal awardof South Af Carling Black La it an internatio er for is lv Si ly a on d t Award went to an no , al at hing taste,” reaffirm th ded a Gold Med ved for its refres lo so al is it Stout was awar , er keting ning be ell president of mar Pale Ale. win ce bs vi , co ye Ja e ua Lion Lager as w Q th r ea lloquially said Andr ring Brewery, fo rica. “Known co Af v Be In as Newlands Sp AB d ing South for SAB an Town, 189 s been quench ha pe er Ca be in e is th us , ho ek Beer e of the most as Zamal Beer Judge At the event at 40 years. As on of l er ov ne r pa fo a t irs by th ssed Africans’ . , it has beers were asse ers in the world qualified judges be m d ra de og ar Pr n aw tio Certifica e n which is hard lver medals wer built a reputatio si 45 d an s al ld med uth African to ignore.” A total of 17 go quality of the So e th g in ov pr awarded,
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