New on the shelf

MEET KOO’S NEW BEANS ON THE BLOCK!

As the undisputed leader in the South African beans category KOO believes in setting the trend by introducing carefully researched, flavour-packed variants to its sizeable canned beans range. Consumers can dish up even more love with KOO with the introduction of KOO Baked Beans in Barbeque Flavoured Sauce, KOO Baked Beans in Chilli Wors Flavoured Sauce, KOO Black Beans in Flavoured Brine and KOO Black Beans in Mexican Style Sauce with red bell peppers. Both the new KOO Baked Beans in Barbeque Flavoured Sauce and KOO Baked Beans in Chilli Wors Flavoured Sauce tick the boxes of South Africans favourite flavours. Many of the favourite foods and meals consumed in South Africa use barbeque sauce or a barbeque flavour as a key addition; for example, on pizzas, burgers and chips, ribs and kebabs. As South Africans we love braais and anything HOT. These two tastes are cleverly combined in the Chilli Wors Flavoured Sauce variant that packs just enough punch to satisfy. The new tasty Baked Beans flavours could add a twist to the classic mayo and baked bean salad, home-made chakalaka, soups, stews, on toast or even eaten straight from the can. The launch of both these new flavours are surefire winners, launched just in time for spring and summer braai get-togethers! As the King of Beans, KOO has added another taste-turner to the range: Black Beans! These fine legumes tap into the latest food trends; especially in view of the growing popularity of plant-based proteins among health-conscious South Africans. They’re versatile, convenient and great to eat, hot or cold. KOO Black Beans in Flavoured Brine can be added to soups, stir-fries, salads and more, while the addition of new KOO Black Beans in Mexican Style Sauce with red bell peppers will make Mexican dishes so quick and easy to put together for the whole family to enjoy. They go perfectly in nachos, burritos, tacos, salads and more…

The stage is set for an attention-grabbing in-store launch. The new packaging is visually appealing on-shelf to trigger purchase and trial. Point-of-sale items include posters, shelf strips, wobblers, category banners and free-standing units for even greater pull. In addition to the in-store point-of-sale, marketing activities include sampling, new recipe videos, a digital campaign and extensive social media.

KOO Black Beans in Flavoured Brine and KOO Black Beans in Mexican Style Sauce retail for approximately R18.99, while KOO Baked Beans in Chilli Wors Flavoured Sauce and KOO Baked Beans in Barbeque Flavoured Sauce retail for around R15.99. All four variants are available from retailers and supermarkets across the country.

For more information visit: www.koo.co.za

BRM BRANDS, YOUR TASTY ASSISTANT FOR BRAAI TIME

BRM Brands, South Africa’s leading manufacturer of value-added rib and poultry products has satisfied the nation’s appetite with superior quality, convenience and mouth-watering flavour since 1985. Offering a range of delicious fully cooked rib (pork, beef and lamb) and chicken (spatchcock or wings) products, these products are ideal for any occasion. Suitable for preparation in any set-up, BRM products can be braaied over hot coals for those who don’t have a fully kitted kitchen at their disposal or grilled in the oven when there is no braai facility close by – or even just determined by how you feel. With the new Peri-Peri Loin Ribs available in the range, you can also cater for those wanting an extra serving of spice. Knowing that you will be delivering a taste experience close to none in no time at all, you are able to focus on your side dishes to compliment your ribs or chicken and a tasty dessert to end off your meal. The chicken wings can also serve as a delicious starter. A quick and satisfying lunch option is also to prepare BRM’s Beef Rib Burgers served with freshly sliced tomatoes, lettuce and anything else you would like to add.

To get your hands on this delicious range of BRM products be sure to be on the lookout next time you are shopping. They are available in the butchery section at most major retail outlets. Make sure it says BRM on the pack to avoid disappointment.

For more information visit: www.brm.co.za

NIKNAKS LAUNCHES AMA-COLLISION

South Africa’s favourite fun-time snack, NikNaks is introducing two new ama-Collision pack ranges: combining two flavours in one pack. “NikNaks ama-Collision is the coolest snack for sharing with your friends. In one burst of flavour, our latest offering will combine the original savoury taste of cheese with sweet chilli. For the BBQ lovers out there, we will also be launching a NikNaks cheese and BBQ Collision,” says NikNaks brand manager Jaritha Narsey. “If there is one thing, we know about Nik the Nak, it’s that he knows how to throw a party. The Collision Corners will be bursting with tantalising headliners, engrossing games and the fervent tunes of the yanos for you and amagenge to get down to,” says Narsey. NikNaks has been a firm favourite at parties and jam sessions, as well as part of South Africa’s street culture and at the celebration of major life events since 1972. From Pantsula dancers, beat boxers and rappers, to the ama-piano generation which has taken over the streets of Mzansi, NikNaks is an ever-present snack of choice. “Get yourself a packet of NikNaks’ ama-Collision at all participating stores for only R15.99 and brace yourself for a collision of tastes,” concludes Narsey.

For more information visit: www.simba.co.za

ALBANY LAUNCHES INNOVATIVE TAMPERPROOF PACKAGING FOR CONSUMER PEACE OF MIND

Albany has launched tamperproof packaging to ensure consumers get peace of mind when making their bread purchase. “Albany is a leader in the bread industry and when it comes to packaging we are ahead of the game. We are delighted to offer this packaging solution to our consumer to ensure that the loaf of bread they are buying is not compromised in any way,” says Lorraine de Graaff, marketing director, Albany. Albany is always looking at ways to improve packaging and this innovation adds to the brand promise. The bakery can guarantee the product integrity by providing a laser heat seal. This allows the consumer to detect whether any tampering has taken place. “This is an additional measure to ensure hygiene and product safety which is what our consumers have come to expect,” says De Graaff. The new packaging requires changes at the bakery which will see 68 machines put to the task. Packaging will include the new ‘Sealed with love’ logo with the ‘new tamper proof seal’ image so that consumers can immediately recognise the secure packs. “This is the first ever tamperproof bread bag in South Africa and uses laser seal technology to ensure your bread is sealed all the way from our bakery to your home so you are assured the same great Albany quality you expect.” De Graaff says, “Quality and freshness are our key brand values and this packaging innovation helps us to deliver what we promise.” Look out for the tamperproof logo on all packs including Best of Both White Bread, Superior Brown and Superior White bread.

For more information visit: www.albany.co.za

CHECKERS LAUNCHES EXCLUSIVE RANGE OF GOURMADE FROZEN MEALS

Quality frozen meals are growing in popularity in today’s fast-paced world as consumers are increasingly hard-pressed for time to prepare meals from scratch. Locally Checkers is leading the freezer revolution with Gourmade: its exclusive new range of wholesome premium frozen meals.

Developed by the retailer’s team of in-house chefs, Gourmade has been an instant hit.

“Gourmet and frozen traditionally don’t go handin-hand, but frozen foods have enjoyed a muchneeded makeover. It’s a massive trend globally and now Checkers is bringing it to South Africa with our Gourmade range,” explains Willie Peters, the general manager of marketing at Checkers. All Gourmade products are free from added preservatives, artificial colourants, flavours, MSG and sweeteners. Further, only sustainably sourced fish and palm oil sources are utilised. To lock in freshness, dishes are blast frozen within minutes of cooking which ensures fantastic preservation and great nutrient retention. The range includes everyday favourites but with added value as there is an X-factor to all the Gourmade meals: the beef lasagne has a threecheese topping; the pies are all open-top and only real butter is used in the garlic baguettes and ciabattas. The range also includes a selection of gourmet classics such as beef bourguignon and potato melanzane. ready to be enjoyed in under an hour. As the meals are already portioned (family-sized or single servings) it helps to avoid unnecessary produce wastage which can be difficult to manage with fresh groceries. “We stay abreast of consumer trends to give our customers the very best and continue to improve and expand our range of premium, convenience and now also frozen foods,” says Peters. Gourmade is available from selected Checkers and Checkers Hyper stores in Gauteng and Western Cape, and will be rolled out nationally from early this year.

For more information visit: www.checkers.co.za