Brand new beverages

CHATEAU DEL REI BUBBLY IN A CAN –NOW THREE TIMES THE PARTY

Chateau Del Rei, the stylish sparkling wine in a can, introduces two new bubblies this summer - because all good things come in threes. Now there is something for everyone with the crisp and refreshing new Dry, and delightful Semi-Sweet Rosé strutting their stuff next to the original sweet Chateau Del Rei. New kid on the block Chateau Del Rei Sparkling Dry is an invigorating bubbly. Made in a brut style of predominantly Chenin Blanc grapes, this fresh and fruity sparkler loves the company of sushi, oysters and poached salmon.

Vivacious Chateau Del Rei Sparkling Semi-Sweet Rosé is perfect for summer sipping. This lively blend of Muscat, Chenin Blanc and Pinotage with its seductive rosy complexion hits the spot with picnic-style lunches and light salads. If you are a live-for-the-moment trendsetter, these effervescent bubblies are your perfect fit. Best served chilled, be sure to keep a few cans of your favourite Chateau Del Rei in the fridge for when your friends come over. Available at leading stores at around R74.99 for a six-pack or R13.99 per trendy 250ml can.

Visit: www.chillbev.co.za/chateau-del-rei

ABSOLUT GETS FREAKING FRUITY WITH THE LAUNCH OF ABSOLUT GRAPEFRUIT

Absolut has launched Absolut Grapefruit, a refreshing new flavour to its citrus range. The new edition has a truly refreshing taste and is naturally fruity with a distinct note of pink grapefruit, no added sugar and a well balanced natural sweetness.

Absolut Grapefruit is the latest in a long line of citrus flavours, coming in a frosted bottle, and is part of Absolut’s long-standing heritage of creating high-quality products with natural flavours and no added sugars. Say hello to the new G&T - Grapefruit and Tonic. It’s the best way to enjoy refreshing Absolut Grapefruit - served over ice, with a slice of real grapefruit and tonic, creating a fun and fruity twist on the classic. Absolut Grapefruit is available at all good retailers and bars nationwide.

Visit: www.absolut.com

INTRODUCING FAT BASTARD CHENIN BLANC 2018, A SUMPTUOUS SIP OF SUNSHINE

This gorgeous Chenin Blanc was blended from a selection of the best wine from the year’s ripe harvest. From the start, the aim was to produce a Chenin Blanc with intense fruit flavours and complex character utilising quality grapes. All the fruit was harvested in the early hours and the juice pressed while the grapes were still cool to help retain aroma and flavour.

As lively as a golden ray of sunshine, it all comes together in that very first sip: juicy yellow peach and a hint of vanilla dance across the palate and the wine lingers with a tangy note of fresh lime on the finish.

RED BULL COCONUT EDITION IS BACK!

Red Bull is bringing back the Red Bull Coconut Edition; a tropical and fruity take on the classic Red Bull Energy Drink. The Coconut Edition was first introduced in 2018 as a limited-edition summer release and now returns as a permanent placement on store shelves. Offering the same functional benefits of Red Bull Energy Drink, Red Bull Coconut Edition provides the wings needed for that lastminute study session, a long drive to that well-deserved holiday, and the summer season ahead. It’s no coincidence that evenings to remember usually start with a cold can of Red Bull.

It has an initial coconut taste profile, which then blooms into a fruity açai and blueberry finish that’s fresh and tropical. Packed full of flavour, it will begin hitting shelves just in time for the warmer summer days ahead. Red Bull Coconut Edition is available in 250ml cans and available for purchase at various locations across the country.

Visit www.redbull.com/za-en/energydrink to learn more.

VRIESENHOF VINEYARDS RELEASE NEW WINES FOR A NEW DECADE

Time for a change? Vriesenhof Vineyards is getting in the mood for the new decade by releasing a full line-up of new vintages across its award-winning range. Vriesenhof’s newly released vintages are the Unwooded Chardonnay 2018, Barrel Fermented Chardonnay 2016, Grenache Rose 2019, Pinot Noir 2018, Grenache 2018, Grenache Syrah Mourvedre (GSM) 2017 and the flagship red blend, Kallista 2016. These wines were made in a more fruit-driven style, with the introduction of a larger percentage of new oak, according to Vriesenhof winemaker Nicky Claasens. “These are elegant and fruit-driven wines which have a solid structure that will evolve beautifully over time,” he said.

For more information visit: www.vriesenhof.co.za

ROODEBERG LAUNCHES NEW RESERVE WINE IN A STYLISH WOODEN CRATE

Roodeberg, the legendary South African classic, has launched a Reserve red blend in a stylish wooden wine crate.

A newcomer to the South African wine scene, Roodeberg Reserve 2017 was previously only available in selected international markets. The decision to expand Roodeberg Reserve’s availability also to local wine lovers is one of the highlights of Roodeberg’s 70th-anniversary celebrations. “This refined wine bursts with red plum, blueberries, crushed herbs and tobacco leaf. Hints of dark chocolate and oak rise from the glass while the silky soft tannins complement the intricate layers,” says winemaker Louwritz Louw, who enjoys the wine with hearty meat casseroles and game dishes. Meticulously crafted from Cabernet Sauvignon (48%), Shiraz (23%), Tempranillo (12%), Petit Verdot (7%), Petit Sirah (4%) and splashes of Cabernet Franc (3%), Merlot (2%) and Malbec (1%), the wine was matured for 18 months in a combination of new, second and third-fill French oak barrels.

The Roodeberg Reserve 2017 is available at selected Pick n Pay stores nationwide at R149.99 per bottle.

For more information visit: www.roodeberg.co.za

AWARD-WINNING BLOEDLEMOEN GIN INTRODUCES BLOEDLEMOEN AMBER

Just in time for endless summer days, Bloedlemoen Gin has added a new variant to its collection. Bloedlemoen Amber, now available nationwide at all good liquor stores, is made with the same ten botanicals as the Classic, along with an exclusive selection of locally forged fynbos and honeybush to create a perfectly-balanced, unique gin infusion. Bloedlemoen Gin was conceptualised in 2015 by sommelier Pierre Strydom, chef Mike Jones and winemaker Stefan Coetzee. The South African trio wanted to create a gin that is deliciously refreshing, while layered with the warmth of extraordinary spices. The answer came in developing a recipe that balances spices – grains of paradise, coriander, cassia bark, nutmeg, liquorice root and cardamom – with classic gin botanicals juniper and angelica root and then adding local flavour, tarocco blood orange and orange peel, as a unique twist. Bloedlemoen is the first blood orange gin in the world and the fruit is locally sourced from growing partners in the Cape. It’s a contemporary, London Dry-style gin distilled using ten botanicals through a combination of maceration and vapour infusion. The result is a premium, small-batch gin that cuts no corners when it comes to quality and consistency, despite its humble beginnings.

For more information visit: www.trumanandorange.com

WHAT IS

The Play Your Part initiative is a nationwide movement that was created to inspire, empower and celebrate active citizenship in South Africa. The main objective of the Play Your Part movement is to uplift the nation through inciting and encouraging positive change. It is essential for the public to be aware of the Play Your Part initiative and be aware that they can stand up as individuals or communities to play their part for a positive social change in South Africa. The Play Your Part initiative has been an inspiring way of looking at the country’s progress since the inception of democracy and creating a future that all would be proud of, based on the values, beliefs and wishes of its citizens. The Play Your Part movement is an initiative by Brand South Africa. Play Your Part has been implemented through different campaigns to communicate that active citizenship is good for the improvement of our nation with the current challenges we are facing as a country. Play Your Part influences citizens to acknowledge the days of national significance of our country and to remind them of all that we have been through to be where we are today, and to celebrate our achievements in building a better future for future generations. The Play Your Part initiative aims to engage with South Africans and encourage them to be actively participating in the growth and development of our country moving forward. The initiative is strongly aligned with South Africa’s development blueprint, the National Development Plan, which is aimed at facilitating our social and economic growth and development. The Play Your Part movement utilises this blueprint through driving awareness around the following pillars: education, healthcare, social cohesion, poverty alleviation, female and youth development, innovation and lastly entrepreneurship. With the current influx of socioeconomic ills that we currently face as a country, entrepreneurship is an extremely vital pillar of the Play Your Part movement. South Africans need to champion entrepreneurship as it can alleviate poverty by creating small and local businesses that produce proudly South African products as well as provide job security for many. Entrepreneurship is a Play Your Part pillar that can be championed by all. Both young and old can support their communities through entrepreneurship. The Play Your Part platform seeks to identify innovative opportunities and solutions for South African communities. This can assist with enabling and guiding citizens on how to leverage opportunities in entrepreneurship and create a forward and innovative thinking future. Entrepreneurs are sometimes seen as agents of change and drivers of innovation and in a developing country, entrepreneurs can provide essential products and services to those who need them the most. The growth of small and medium businesses displays the transformative potential of entrepreneurship through the ability to boost economic development through innovation. As the marketing and reputations agency for the country, Brand South Africa, is focused on realising the goals set by the National Development Plan by drawing on the energies and the contributions of its own citizens. The importance of active citizens is firmly embedded in our cultures and must be recognized, as we are a nation of kind and generous people. The Play Your Part initiative is calling for all South Africans to engage in what could be a comprehensive socioeconomic development for the good and well-being of the country. We as a nation have the opportunity to inspire each other and the world in many new and different ways. It is important to be an active citizen because your efforts can help tackle bigger socioeconomic issues through innovative and creative methods. Active citizenry helps to create a strong democracy and create a sense of community. South Africans are stronger together and we share far more than what divides us.

In 2016, Play Your Part partnered with Leadership 2020 Seminars and One Day Leader and embarked on a nationwide roadshow with the Play Your Part Cube to highlight individuals and organisations that were playing their part in contributing to positive social change to their communities. These individuals and organisations were given a platform to emphasize their roles in youth and female empowerment and development, entrepreneurship, education and innovation. These platforms were created to inspire the youth on a large scale. South Africans are now finding new and creative ways to tackle poverty alleviation in our country. The main objective of the Play Your Part roadshow was to show how every day South Africans are making a difference in the lives of the people of South Africa. One of the important roles of the Play Your Part roadshow was to make the Play Your Part experience completely interactive and accessible to the youth attending these events. The Play Your Part Cube carried a range of different tools to carry out these objectives such as tablets, camera’s and interactive screens. The Play Your Part Cube then acted as a platform for people to engage with Brand South Africa, Play Your Part and partners through social media. In the Cube, one was able to make a pledge to your fellow South Africans that you will do your best to help improve the country for all in any whichever way you can. The Play Your Part television series was successfully implemented where Brand South Africa profiled ordinary South African doing extra ordinary things across South Africa. The first season aired in 2014 and the series was hosted by Kabelo Mabalane. The exciting series aimed to inspire and ignite South Africans to take action and make a difference in their communities. The series came at a time to provide further reassurance to citizens that we have a nation of people who care for each other and want to directly contribute to the eradication of social injustices as well as building a better tomorrow for all. The Play Your Part series was actively able to communicate to individuals and organizations that were directly contributing to building a better tomorrow, placing them in the limelight for the rest of the country to bear witness to and hopefully inspire more positive change to our communities and economy. Play Your Part is aimed at all South Africans – from corporates to individuals, NGOs to the government, churches to schools, young to old, to create and to act on positive opportunities. These opportunities will continue to allow for a sustainable future for the future generations of South Africa. Brand South Africa challenges you to Play Your Part. Tell us how you play your part in contributing to positive change in South Africa.

Visit www.brandsouthafrica.com for more information

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