IQUOR TRADE
L NEWS FOR THE
NCHES A U A L E IT L E L T S CA 0ML CAN! 1 4 W E N H IS L Y ST bid their homes in a rld receded into read sp e th n 2020, as the wo st ain ag lves and others to protect themse behaviours had to of our habits and ny ma 9, of Covid-1 change. rty to come to the pa d the world had of st mo e th Big brands aroun ke d ma nsumers adjust an biggest a’s ric and help their co Af is ds an ong these br being at home. Am ich believes that d, Castle Lite, wh an br er be ium prem deserve to have ll sti we restricted, even when we are . fun and show up ented us from The past year prev ings and going er th ga l cia so having ds; everything en fri out to party with me d our toasts beca moved online an rket ma s ink dr e th , virtual. In 2020 y IWSR found that analysis compan d their drinking an “as people move , rld wo e e onlin social habits to th nt ent and engageme social media cont ry, ve co e of dis that offers a sens s cial giving is what' community and so going to matter."
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new going out: This became the s of authentic nt me mo creating l content for ita yet engaging dig e world to feel th d un aro audiences ne. alo t connected and no ter for this new And in order to ca its has just revealed trend, Castle Lite by ed inn rp can, unde new 410ml slim e aesthetics and th n sig de ium em pr y moments or rat leb ce of functionality ed e new size is prim in our homes. Th n. sio ca oc ng this growi to bring style to is excited to The brand says it pack and size w ne is introduce th chconsumers a mu format, giving its continue ey th as e tiv na needed alter moments in their to create special pandemic. e th g homes durin the perfect fit – it The new 410ml is vibe and your ur yo fits your fridge, lifestyle.
g ove their drinkin m le p o e p s a .. “. s to the online it b a h l a ci so d n a dia content and world, social me of t offers a sense engagement tha unity and social discovery, comm ” going to matter. giving is what's rector stle Lite brand di Silke Bucker, Ca
r own that in orde “We’ve always kn ve ha ds an br , ers um to speak to cons ere they are, and to meet them wh d environment, within the change me. What’s more, ho at y stl that is mo inkers indicating dr with 20% of beer th re comfortable wi that they feel mo nse se de ma ly on it s, indoor gathering e perfect lifestyle for us to create th ile g in the game wh drink fit for stayin e Lit e stl Ca ,” said being safe at home er. ck Bu ke brand director Sil r feel that “People no longe t when staying ou ng ssi mi ’re they pandemic has e th d, home. Instea to embrace their empowered them are done with ey Th re. homes mo their favourite g’ boredom, or ‘savin ’re turning ey th ts, en outfit for ev ce to be pla e th their homes into friends or se clo d an s lve for themse perfect e th ve ha family. Now, they these y an mp co ac to drink size er said. moments.,” Buck to their consumers Castle Lite wants g safe at yin sta ile wh me stay in the ga to grab the all-new home. Make sure res nationwide, sto r uo 410ml in liq es and via the Bottl on takealot.com, app.
