FINANCE & BANKING
n i s M T A f o d n a m High De
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present outh Africa’s townships for ies nit rtu po op of alth a we the to e du es local business ple high concentration of peo ically typ are t tha as living within the are ay from aw ce tan dis t can nifi sig located a pping centres. larger retail outlets or sho to capitalise In order for small business nships’ tow t on the opportunities tha a shift to dense populations offer, vices to ser t ien ven con ing vid pro growing e On . ded nee customers is y and safe eas opportunity is providing tallation of ins the h oug thr h access to cas business the l wil y in-store ATMs. Not onl ffic tra t foo in se rea inc owner see an t tha od liho but also increase the like m the fro h cas aw hdr wit o wh consumers rtion of the ATM will spend a large po th townships Wi re. sto inh cas dispensed lar pu po becoming increasingly n by the see as s, rist tou for destination tours on ip nsh tow increasing amount of esburg ann Joh in eto Sow as offer - such same the n Tow e and Gugulethu in Cap h in cas to ess acc t ien ven need for con townships will increase. rk ATM Managing Director of Spa , says ATMs erg rnb Ste rc Ma s, tem Sys as tangible have the ability to serve esses. To sin drivers of growth for bu ing ATMs tall ins , wth gro help aid this ip and not nsh strategically within a tow idents may res ip nsh tow ere in the city wh current the to work is vital. In addition is an re the , ips nsh tow in lack of ATMs most as s ATM increased need for safer ure. sec y ver not and ing are street-fac a hin wit d “Historically, ATMs locate ng, ildi bu a e sid out to sed store, as oppo the to e du ls ina are not targeted by crim re sto the in nts me ele existing safety ff, etc. We also such as CCTV, guards, sta ants about all rch me our ise regularly adv tions they cau the necessary safety pre criminal id avo to er ord in need to take . erg activities,” says Sternb
In-store ATM is the most effective way to increase your customer’s spending power on your premises.
enerating ATMs could be revenue-g shown e hav s die stu as and tools e portion larg a nd spe that customers same the of the withdrawn cash at ure of nat the on g din premises. Depen can be nt spe t the business, the amoun h cas the of % 80 and between 20% ATM the the kes ma s Thi n. aw withdr www.spotongmag.co.za
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