SPORT
s n r e v a T g n i Transform
S N A F R O F bs u into Soccer H
overwhelmed Castle Kingdoms were ence was eri done wonders exp ve is ha Th s ge nt. an me ch rna tou saying the or ccer So er mi Pre racting new the att e know typical taverns g by rin continued du for their businesses rugby d an s from t wd shebeens in townships cke cro cri , al son usu e sea Th League ure customers. Az B’s SA . 12 ern are 20 as pretty run down tav t ou the activities through around the vicinity of each Castle 11 ther afield establishments where 20 fur in m t fro tha s ers say oth Janneker also joined by , consuming tes cra er; er ov be keface-lift on ma l sit the ful at ers wh custom received a interested in knowing s and cut-off beer Kingdom which rt vide po pro s sup l om na gd tio beer out of quart bottle Kin l mo monthly pro is all about. Caste t there are a bu ys tra e stl ash rsCa as t d sse tha pa use s curious tins are tied into the campaign an open invitation to e tim t a tha ve at ha t l rke wil s few exceptions. ma thi Lager had in the by and SAB believes me” g term benefits p as the “watching the ga Cu ll we rld as Wo a Fif lasting legacy and lon 10 20 ee thr the Prior to the on us foc ips. African Brewery occasion with a big for tourism in townsh stle Ca Tournament, the South t tha es cod stle g ‘Ca rtin led tive cal national spo (SAB) launched an initia y identifiable orming taverns nsf Castle Kingdom is clearl tra Lager is sponsoring. at ed aim ’ om gd Kin colours of red, ct tin gh dis ou e Th thr . y countr on approach ed eiv rec om and shebeens across the create “minigd Kin outside walls, stle the “In 2012 each Ca g to gold and white adorn e a total infrastructure upgradin hav l wil unlike the d ht an r sig he ng res mi ref lco another ”. creating a we ce pla super fan experiences ing tak ns s tio nd of taverns. of six on-site activa previously dusty surrou out of e Fiv rt r. pa yea s wa the ktail tables, not a e of tiv coc rse tia ed over the cou Innovative brand The Castle Kingdoms Ini a h wit d, ate to rel erns, gives the investment six activities are sports feature often seen in tav of SAB’s R170 million ign pa cam the ity here and flat of bil ng nsi osp sti spo atm ho Brand Social Re ce a social jovial spa support South Africa’s ing tak us nt foc me op ed up on walls nt and the focused on Soccer Devel screen televisions hoist 2010 Fifa World Cup eve ately 540 g on str a s ha ign pa l environment cam ee xim the forefront. This create a perfect sport-f was to transform appro Lager ips nsh stle Ca tow t 43 tha t in s fac en the es. be to tch affiliation taverns and she for viewing ma the last 55 come bright, s supported football for ha across the country to be a fan Ba of Kingdoms will sponsor d soccer- Janneker says Castle years and has been the inviting and rejuvenate ar’s Africa Cup rs,” ye yea be used during next Bafana for the last 20 themed venues. s to come fan for bs hu of Nations as says Janneker. o wh ers sum con their love e by gav d The experience together and be unite d live games an s the d ern en tav att to ose le wh ab rs t were no Many owne of football. ormed into s and experience a place to watch game beens have been transf she the of y erg the atmosphere and en
W
38
www.spotongmag.co.za
Image By One Red Eye, David Parry
Feature
