INTERIOR DESIGN

GROLSCH TURNS CONTaINERS InTo A LUxURY BAR Designers capture the Amstel brand in the fi nishes and colours into interior fi ttings in taverns.

At Design Indaba two shipping containers that open up using hydraulic technology presented by Grolsch , and one container hosts a bar while the other serves as a multi-functional mobile gallery. Designed by Fly Pitcher in collaboration with Design Indaba, the interior and exterior surfaces of the Design Indaba can be used to project art, fi lm, design and the like. Ravi Naidoo, the innovator of the bar, in conjunction with Design Indaba, describes the bar as “part bar, part art installation”, representing the originality and creativity of both the Grolsch and Design Indaba brands. Naidoo says the Design Indabar is “creativity on tour” as the portable bar was built as an extension of the creativity showcased by the Design Indaba wherever it’s held throughout the country. Grolsch, the Dutch beer brand, was the ideal partner for the concept, lending its independent and imaginative essence to the Design Indaba. Grolsch marketing manager, Mashinka Fourie, said the Design Indaba was created by the perfect synergy between Grolsch and the Design Indaba. Creative inspiration and thought leadership in the form of Pecha Kucha

style presentations was one of the evening’s highlights. Without guidelines other than “20 seconds to present 20 slides”, local creatives and thoughtleaders talked about everything from inspiration to design thinking, the creative process and the pulse of the design industry in South Africa. Comedian Nik Rabinowitz was the MC for the evening, while guests enjoyed Grolsch beer and pizza sponsored by Col’Cacchio. Cape Town cowboy and trans-blues country musician, Dave Ferguson kept guests lyrically captivated with his interesting use of the harmonica.

Grolsch challenged local designers to interpret a brief to design chandeliers that embody and refl ect the characteristic spirit of Grolsch. The chandelier designs by David Krynauw, Pedersen & Lennard, Imiso Ceramics and Michaella Janse van Vuuren, incorporated discarded Grolsch beer bottles in their designs and were chosen as a great sign of commitment to sustainability. From Cape Town to Kimberly, to Durban, to Soweto and beyond, the Design Indaba presented by Grolsch will soon be embarking on a nationwide tour, bringing the best in South African creativity and innovation to a location near you. This fun and unusual pop-up bar will help to spread Design Indaba’s belief that a better world is possible through creativity.