Spotong Issue 5

Page 22

INTERIOR DESIGN

S R E N I a T N O C S GROLSCH TURN

R A B Y R U x U L A o T n I Amstel brand in the Designers capture the interior to finishes and colours in s. rn fittings in tave

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t Design Indaba two shipping containers that open up using hydraulic technology presented by Grolsch , and one container hosts a bar while the other serves as a multi-functional mobile gallery. Designed by Fly Pitcher in collaboration with Design Indaba, the interior and exterior surfaces of the Design Indaba can be used to project art, film, design and the like. 20

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Ravi Naidoo, the innovator of the bar, in conjunction with Design Indaba, describes the bar as “part bar, part art installation”, representing the originality and creativity of both the Grolsch and Design Indaba brands. Naidoo says the Design Indabar is “creativity on tour” as the portable bar was built as an extension of the creativity showcased by the Design Indaba wherever it’s held throughout the country.

Grolsch, the Dutch beer brand, was the ideal partner for the concept, lending its independent and imaginative essence to the Design Indaba. Grolsch marketing manager, Mashinka Fourie, said the Design Indaba was created by the perfect synergy between Grolsch and the Design Indaba. Creative inspiration and thought leadership in the form of Pecha Kucha


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