Spotong Issue 6 by 3S Media

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ediToR’s noTe

e were saddened by the sudden passing of one of the great pioneers of our economy in Gauteng, MEC Nkosiphendule Kolisile, and we send our heartfelt condolence to his family, friends and colleagues during this trying time. A study shows that giant liquor brands might be under more pressure to remain culturally relevant in the years to come, and in this issue, on page 8 we scrutinise some of the brands that have recently repositioned themselves to recapture the market. According to the Student Spending Report, students have increased their spend from R33 million to R39.5 million a year. On page 22, we look at what students drink and where they drink. Government’s proposed decision to ban alcohol advertising would have a negative impact on the economy and lead to job loss in liquor and related industries. On page 5, we look into a comprehensive ediToR

Donald Makhafola

conTRibuToR

Mashabela Seshoka Adolf Netshiukhwi Damian Murphy

publishing house

report by Econometrix, which shows how the liquor industry stimulates economic activity, from manufacturing, packaging, marketing and logistics throughout the entire beverage value chain. These days, drug syndicates are prevalent at local taverns in townships across the country, without the owners being aware of it. This form of drug dealing is on the rise, because drugsellers have identified taverns as hotspots to target clients. On page 12, we put together some preventative and security measures for you to implement at your tavern. In our sport feature, we catch up with the talented 22-year-old Siya Kolisi who recently made his debut as a Springbok.

@DonaldMakhafola Find us on Facebook and follow us on twitter @SpotongMagazine sales

glF coRneR

indusTRy neWs maRkeTing FeaTuRe

Reinvent your brand and capture The market

TRade FeaTuRe 12 don’t let your Tavern be a drug yard 14

Wine RevieWs liquoR license

15 mpumalanga liquor authority Tightens The loop

enTRepReneuR FeaTuRe 16 pitch and polish unleashes entrepreneurial potential in Townships. 19 collect-a-can empowers Women Through Recycling.

goveRnance and business special FeaTuRe 22 Where The students go and What They drink 24

TaveRn & ResTauRanT RevieWs inTeRioR baR design

26 Top designers To compete in building a mobile brandy bar

moToRing 29 The daihatsu gran max – a bargain buy

design & layouT

30 mokoena empowers liquor Traders

Quinten Tolken

communiTy leadeR

subbing & pRooFing

sTaFF & TRaining 32 sab’s draught academy

healTh & Wellness

Gwen Sebogodi

iT and Web manageR Dwain Margro

35 if you’re a smoker, There’s a very good chance it Will kill you!

RepRo & pRinTing

home & living

Kadimah Print

ceo & developmenT diRecToR

38 do you spend money on your home or your looks?

Sean Press

spoRT

managing diRecToR and publisheR Finance and opeRaTions diRecToR

conTenTs

Ben Banda Paul Styles Didi Okoro Tumi Mosetlhi

PRodUCtIon Co-oRdInatoR

Donna Verrydt

in This edition

20 sabef Takes business opportunities To Townships

Stacey Vee Brendah Nyakudya Contact Media & Communications Block A, 388 Main Avenue, Randburg Tel: +27(0) 11 789 6339 Fax: +27(0) 11 789 7097 email: pressman@contactmedia.co.za web: www.contactmedia.co.za

CONTENTS

pRoudly endoRsed by:

Lesley Fox

sales manageR

40 From humble beginnings To national pride

evenTs 42 events listings

Damian Murphy

Copyright © 2012 Contact Media & Communications. Spotong is published by Contact Media & Communications. All material is strictly copyright with all rights reserved. No material may be reproduced in part or whole without the express written permission of the publisher. No responsibility will be accepted for unsolicited material. The publisher accepts no liability of whatsoever nature arising out of or in connection with the contents of this publication. Whilst every care has been taken in compiling this publication, the publisher does not give any warranty as to the completeness or accuracy of its contents. The views and opinions expressed in Spotong are not necessarily those of the Publisher or contributors.

Responsible alcohol use 46 home-made alcohol must be Regulated 48

seRvices lisTings www.spotongmag.co.za

GLF CORNER

Remembering e l i s i l o K e l u d n e Nkosiph without licences and therefore the Liquor Board should introduce a system to control and regulate all small liquor traders. During his year in office, MEC Kolisile showed his commitment in reshaping the industry, changing Shebeen Permits to Shebeen Licences.

Obituary (1973-2013) • MEC Kolisile was a member of the African National Congress (ANC) since 1991.

The late Gauteng MEC

Our first encounter with the late MEC Nkosiphendule Kolisile was in February 2012, when he was the chairperson of the Economic Development Portfolio Committee during an Economic Indaba in Gauteng. After the workshop we approached him concerning problems and challenges we are faced with in our sector regarding liquor control and the draft Liquor Regulations Bill. He advised us that if we didn’t want the drafted Bill to be approved in its current form we should submit a petition to the legislature. After the submission of the petition, we saw the replacement of MEC Qedani Mahlangu by MEC Kolisile. During his first address to the liquor traders in Kliptown in October 2012, he said, “I want to work with you to change the negative perception people have about the liquor trade.” We had our first meeting with him on 12 December 2012 when we presented our plans and strategy to fight the irresponsible sale and consumption of alcohol and through his department, he embraced our ideas and organised a one-day workshop for us on responsible liquor trading. 2

www.spotongmag.co.za

isile

ent, Nkosiphendule Kol

of Economic Developm

“MEC Kolisile opened the door for liquor traders and he listened to us. Before his death he was supposed to lead us in a responsible liquor trading programme. This is one of the things we are going to remember him for,” says Fanny Mokoena, chairperson of the Gauteng Liquor Forum. When there was a proposal to stop the sale of liquor on Sundays, the MEC put the matter to a public debate which took place at Uncle Tom’s Hall in Soweto, where the people and traders voted overwhelmingly against the Sunday ban. The MEC said, “We proposed to the Gauteng public that we would give due and genuine consideration to all the objections raised and that we would not march forward with proposals that are against the will of the people.” He was a people’s leader, because he always listened to the people. We were fortunate to have been called to eKasi FM where we shared the platform with the MEC and reiterated our commitment as the GLF to assist the government in restructuring and reshaping the liquor Industry. We told him that irresponsible traders are people

• He served in ANC structures at various levels including being a Branch Executive Committee member. • He was also the leader of the South African Communist Party in Gauteng. He once worked as the SACP assistant national organiser. • Before his appointment as MEC for Economic Development, he served as the chairperson of the Economic Development Portfolio committee in the Gauteng Provincial Legislature. • MEC Kolisile previously served as a shop steward for the National Union of Mineworkers in Mpumalanga. • MEC Kolisile held a National Diploma in Project Management from Damelin as well as a Certificate in Labour Studies from the Durban University of Technology. He also studied Labour Relations at the University of Pretoria. • MEC Kolisile and his two bodyguards died in a car accident in the Free State Province on 20 July 2013 and he was laid to rest on 3 August 2013 in his home town in the Eastern Cape. He’s survived by his wife Phozisa and five children.

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INDUSTRY NEWS

e s o L , e z o o n S T HA T Booze Brands

iant liquor brands might be under more pressure to remain culturally relevant in the years to come. This is according to a global study identifying the world’s most cultural brands.

measuring and understanding cultural relevance is vital for a brand’s success because only culture can tell whether the brand has got it or lost it.

“So what is going on? Why are the alcohol brands scoring so poorly overall, and particularly on this key measure of momentum, innovation and progression? “The first reason is undoubtedly what’s going on in its own category”, said Crosswaite. “In the last few years, we’ve seen that category trends are no longer being driven by the big players, but by targeted, niche brands. “Super-premium on the one hand and craft, on the other has witnessed phenomenal growth – in a global context, think The Kemel and Brooklyn Breweries, Chase Vodka and Sipsmith Gin. The mass brands have increasingly come to represent a ‘safe’ but uninteresting choice.

rcial, “The Chef”, a

TV comme l Lager launches a new brand campaign, Amste d TV ad, “The Boxer” rde As part of its ongoing awa and l sfu ces hugely suc follow-up to Amstel’s

Cultural Traction 2013, compiled by brand development and marketing insight consultancy, Added Value, highlights that Smirnoff, Absolut, Heineken, Budweiser, Johnnie Walker and Chivas Regal among others, have scored some of the lowest VIBE scores of the study. In fact, its top 10 list doesn’t feature a single alcohol brand – Google tops the list followed by Apple, Samsung, IKEA, Microsoft, Sony, BMW, Audi, Coca-Cola and eBay. The list ranks brands according to their cultural vibrancy. Added Value’s brand VIBE score is a composite of four factors, statistically culled from dozens of attributes that reflect cultural relevancy: • Visionary - Leading the way and getting our attention. • Inspiring - Have a point of view and stand for something I want to be a part of. • Bold - Have swagger with substance. • Exciting - Are disruptive and have momentum. Commenting on the concept of Cultural Traction and the VIBE score, Added Value South Africa’s Dr Inka Crosswaite said that 4

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“Brand equity measures brand health today, an important metric for any brand. But Added Value’s VIBE provides a third dimension, a view on the strength of the brand’s momentum for tomorrow. “Culture is the currency of all of our conversations and it is in a constant state of flux. Great brands know this and invest in marketing to stay ahead of the conversation.” Crosswaite added that it’s one thing to be a culturally vibrant brand in one part of the world, but it’s another to radiate that vibrancy at high amplitude across the world. “This means the brand has not only tapped into global shifts in values and attitudes, but also expressed itself and engaged people in ways that resonate culturally on a local level.” She said that Cultural Traction 2013 shows that perceptions of the world’s biggest liquor brands as disruptive and having momentum are particularly low. Compare a lowly score of 72 for Smirnoff and Heineken with 103 against McDonald’s, BMW and Nike. Look at brands like Apple and Samsung and you’ll see scores virtually doubling the alcohol brands.

“But the Cultural Traction study highlights an even broader challenge – the decline of alcohol’s role and relevance in the world of consumers. Looking at the highest-ranking brands, it is technology that dominates. “While there may be an element of category impact going on here, we think it goes further than that. These brands are doing something for people which is meaningful and engaging, and which gives them a relevant cultural presence. In fact, tech brands appear to have takenover the emotional space.” She acknowledged that there are some of the big alcohol brands that are acting in tune with culture and tapping into the cultural trends that seem to drive a brand’s VIBE. Crosswaite said Stella Artois’ Total Immersion campaign is one example; Absolut Vodka’s Accessible Creativity is another; there’s also the Johnnie Walker House in Shanghai and Smirnoff’s Nightlife Exchange project. But she said that to make a true impact on consumers, the ‘big booze boys’ need to start thinking much bigger by recognising the shifts that are going on around them, not only in their own categories but in our culture, more broadly. “They need to ask themselves the challenging question – do big brands in alcohol work and will they continue to work? They need to recapture the essence of what they can offer and express it in a relevant way. It’s time for a refresh,” said Crosswaite.

g in is rt e v d a l o A ban on alcoh y m o n o c e e h t e l p could crip

he South African liquor industry has developed into a major force in the local economy, providing employment and income to thousands of households and making a substantial contribution to export earnings and government tax revenue. Government’s proposed decision to ban alcohol advertising would have a negative impact on the economy and lead to job loss in liquor and related industries.

necessary production inputs, ranging from water, sugar, barley, hops and malt to tin cans, glass bottles, corks and bottle crowns, as well as fuel and power. During 2009, the liquor industry purchased goods and services including capital equipment from its direct suppliers to the value of R115.5 billion. The value of production supported by the liquor industry throughout the South African economy is valued at R332.7 billion in 2009.

Approximately 88% of the employees in the liquor industry and its direct suppliers are from previously disadvantaged backgrounds, and the agriculture, forestry and fishing sector derives the largest direct benefit in terms of employment opportunities from the liquor industry’s operations. Looking at the skills composition of the economy wide impact of the liquor industry’s operations on employment,

Recently Econometrix released a comprehensive report into the economic impact of an advertising ban on alcoholic beverages. In 2011 it was estimated that the GDP could be reduced by 0.28%, or R7.4 billion. South Africa could also lose significant international sports events. It has estimated that the total potential advertising expenditure loss by the alcoholic beverages and related industries because of a total ban would be R4.386 billion. The potential ban would have an impact on the rest of the economy through the advertising broadcasting industry, sport sponsorships and advertising agencies. Given this scenario, it is estimated that employment could be reduced by 11,954 people. This will affect people working in broadcasting, sport activities, advertising agencies, retail trading and wholesalers. In the processes of manufacturing, packaging, marketing and delivering alcoholic beverages, the liquor industry stimulates economic activity throughout the entire beverage value chain. This encompasses a wide range of producers and suppliers in the upstream linkages and retailers, distributors and the hospitality industry in the downstream linkages. These upstream and downstream activities in the alcoholic beverage value chain generate additional income and tax revenue, which in turn is spent in the economy, inducing further economic benefits. The liquor industry depends on various sectors of the economy to supply the

neken International

Image courtesy of Hei

The direct impact of the liquor industry amounts to R115.5 billion which accounts for just over a third of the liquor industry’s economy-wide impact on production, while the indirect impact contributes a further R56.7 billion and the induced impact constitutes the remaining R160.5 billion. Productive capital assets including technologically advanced machinery and equipment, trucks and building structures, together with labour and entrepreneurship, form the basic productive factors needed in most manufacturing processes. The liquor industry’s production processes sustain a significant amount of fixed investment in the economy. On an economy wide basis, the total capital stock needed to sustain the present level of liquor production totals R173.1 billion, or 3.5% of South Africa’s total capital stock. Buildings and construction works account for 70% of the total capital requirement, while machinery and other equipment and transport equipment constitute 23% and 8% respectively.

8.4% of the positions are filled by highly skilled employees. The majority of job opportunities sustained by the liquor industry’s value chain are low skilled positions (37.6%) or in the informal sector (22.3%). The liquor industry’s noteworthy contribution to employment of low skilled workers should be viewed positively given the high unemployment rate among low skilled workers in South Africa. Furthermore, 72% of the 548,000 jobs sustained by the liquor industry’s operations are filled by black employees. The liquor industry and its first round suppliers contributed an estimated R9.9 billion towards labour remuneration during 2009. Financial proceeds arising from direct and indirect taxes on the production and sale of beverages, particularly alcoholic beverages, are an important source of government revenue in South Africa. The liquor industry contributes to government tax revenue in various ways, including excise duties, value added tax (VAT), corporate tax and personal income tax. www.spotongmag.co.za

INDUSTRY NEWS

The direct impact of the liquor industry and its first round suppliers on tax revenue is estimated at R19.5 billion in 2009. Minister of Health, Dr Aaron Motsoaledi said the alcohol industry was contributing R19 billion to the South African economy, but dealing with the fallout of alcohol abuse was costing taxpayers R39 billion. However, the tax revenues arising from the indirect and induced impacts through the economy raised the government’s take to an estimated R41.8 billion in 2009, or 6.7% of total government tax revenue. In all, the results from the analysis show that the liquor industry not only makes a substantial direct contribution to state coffers in terms of tax revenue, but the liquor industry’s operations have high spin-off effects on production, employment creation in the South African economy.

per capita alcohol consumption and per capita advertising expenditure on alcoholic beverages. A review of global studies shows a lack of a demonstrable positive relationship between advertising and the consumption of alcoholic beverages as the research and findings of the various studies are contradictory and therefore inconclusive. Based on the lack of a positive relationship between per capita alcohol consumption and advertising expenditure, the effectiveness of a ban on alcohol advertising is weakened. The reports also state that other policy measures to inhibit the harmful use of alcohol should be considered.

Abuse, illegal alcohol problems

The main problem in South Africa is not consumption of alcohol per se (South Africa’s adult per capita The econometric model shows that there consumption ratio is amongst the SpotongFA.pdf 1 2013/05/14 03:37:52 PM is no statistical relationship between

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lowest in the world), but the main problem areas that exist around alcohol abuse in South Africa are: • The small percentage of the population which drinks, does so excessively • High levels of youth drinking • Illegal alcohol sector - there are between 50,000-60,000 licensed/ legal outlets for alcohol sales and distribution; in contrast, there are an estimated 120,000 unlicensed liquor outlets. • It is generally accepted that the alcohol abuse problem lies within this unlicensed sector, which is not regulated at all by government. The amount of taxes lost through this illegal sector is significant. • The focus should be on abuse of legal and illegal products rather than decreased drinking of legal products.

MARKETING FEATURE

d n a d n a r B r u o y t n Reinve

t e k r a M e h t Capture B

rand innovation by means of reinventing, upgrading or improving the quality and look of your product will have a positive impact on your bottom line. It’s clear; companies need to think out of the box if they’re going to grow their market share going forward. Creative packaging, labelling, branding and improved ingredients will be the solution. We reflect on those brands that have successfully employed creative thinking to reinvent and stimulate new interest and are now netting greater consumer support.

Castle Milk Stout The beer has been reinvented to attract young urban men This black beer has, up until now, been perceived as very traditional and exclusive for the older man, with a predominantly rural guise. However, Castle Milk Stout has been repositioned to be presented to the urban man between the ages of 25 and 49, as a beer to sip slowly and to savour. Daniel Tucker, Communications Marketing Manager for Castle Milk Stout explains that the beer has become a priority brand for SAB.

is such that it brings Castle Milk Stout to the foreground. It’s a challenger brand, and at Metropolitan Republic, we enjoy, and seek out challenger brands. “The target audience has shifted from Everything about the commercial shows traditional, older and cultural, to a a matter of taste. The wardrobe is younger, more urban consumer. The aim is to get consumers to consider the beer, relaxed with tweed jackets and fedoras. because once they do, they are captured The people feel real and just like the by it’s velvety smooth and creamy taste. beer, we wanted to portray them as not trying to be something they’re not,” The dark roasted malt offers an intense says Paul Warner, Founder and Creative taste experience, which consumers Director of Metropolitan Republic. realise is perfect for savouring, while The production company, made use of they slow down to live in the moment various shooting techniques to freeze that really matters to them”. The team moments in time, the set consisted of a aspired to create a TV commercial that illustrates Castle Milk Stout as something bar with a beautiful, textured ambience that reflects a chilled and laid-back desirable, without glamourising the environment. As the camera moves product. “The style of the commercial 8

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across the set, the characters are frozen in a moment of laughter or in the midst of a serious conversation. Moments in time were visually captured with appealing shots that demonstrate the savouring of a memory, a conversation or a humorous instant.

The Castle Milk Stout pouring shot brings out the colour and texture of the beer, with a visual beauty that is important in creating a strong taste appeal for the liquid. Producer Nicola Martin says, “In the TV commercial we wanted to reflect the texture of the beer. It is different from other beer commercials as it is unique in its look and feel. The colours, direction and storyline create a commercial that is very appealing.”

Hunter’s Extreme The 275ml slim line can is for added convenience The Extreme Zero 275ml can is the latest addition to the Hunter’s brand and follows the introduction of the Extreme Zero 275ml bottle, a lower kilojoule alcoholic energy drink (160kjl/100ml) for guilt free enjoyment. Hunter’s Extreme Zero introduced the 275ml slim line can for added convenience. This slim can allows drinkers the ease of use in any occasion, whether it is outdoor events such as picnics, shisa-nyamas, music concerts or even when going on holiday. It contains all the energy, conveniently guilt free. Extreme Zero has the same energyboosting qualities of the original Hunter’s Extreme and was the first zero sugar added RTD (ready-to-drink) beverage in South Africa when the 275ml bottle was first introduced in October 2011. There are no strong spirits to counteract the energising ingredients and therefore the energy is enduring. “We are excited about the Launch of our new 275ml Extreme Zero can and have no doubt that our local markets will enjoy Extreme Zero as a guilt-free

and the colour. A distinctive golden arc alternative to the alcoholic energy drinks defines the rich green and gold across the can, making it vibrant and giving it out there,” says Hunter’s SA Marketing standout appeal. It’s a contemporary feel Manager, Laura Mardon. that brings the new round logo to life and, as with the bottle, allows our ‘Slow Brewed’ promise to stand proud.”

Amstel Lager

The new look bottle reflects its quality and premium nature Amstel Lager, SA’s original premium beer brand, launched new packaging designs that incorporate and enhance its iconic brand appeal. With the last update to the packaging in 2007, its contemporary, fresh design reinforces the premium positioning of the brand. Building on the brand mission of providing consumers with a premium experience, Amstel commissioned the internationally renowned design agency, Vbat, to design a completely new packaging identity that reflected the quality and the brand’s premium positioning. “Packaging is the most tangible point of contact with our consumer and the new look reflects not only the quality of our beer, but further enhances our premium nature.” says Amstel Lager Marketing Manager, Diederik Vos. “The redesigned packaging intensifies Amstel’s iconic green and gold colours. Striking new design elements on the bottle itself and using of a modern, clear plastic label captures the progressive attitude of the brand. “The bottle is taller, more slender and more comfortable to hold. The ‘shoulders’ are pronounced in profile, more masculine, giving the whole bottle a bit more stature. At the base it is signed off with beautiful Amstel embossing, carefully balanced against the elegantly updated gold foil on the neck. Fans will also note that the new round badge is also printed on the bottle top bringing the whole package together in a more engaging and rewarding way. Finally, we can now proudly display our promise of ‘Slow Brewed Extra Matured’ beer where it should be – up front” says Vos. “The new look has also been applied to the cans and across all of our secondary packaging. It’s more of a revolution. Firstly the design enhances the feel

Research showed that consumers simply loved the new packs, adopting them as their own from the very first viewing. “The new pack is stylish and striking with a modern feel. It truly stands out compared to other brands,” commented one of the consumers. “Amstel has always been a premium beer, and the new sophisticated and

attractive look puts it in a class of its own.” says another fan. Summing it up Vos says: “we’re proud that a beer with our tradition of taking the time to get it right, has done just that, got it right according to our loyal fans.” The new packaging (330ml and 660ml bottles, 330ml and 440ml cans) will be available from October 2013 onwards. When it arrives, be sure to take your time to enjoy it!

Castle Lite It capitalises on the beer’s uniquely refreshing taste South Africa’s most popular premium beer brand, Castle Lite was launched in 1994 as the third member of the Castle family, and has since grown tremendously and undergone many packaging enhancements. In 2000, the brand was re-launched in a green bottle with a silver and red label, and the 660ml returnable bottle was introduced in 2003. In August 2009, Castle launched the “Extra Cold” campaign, and extra cold Castle Lite draught was introduced in July 2010. Castle Lite is lower in kilojoules and undergoes a low temperature fermentation to give it a crisper, cleaner taste. Castle Lite, has rolled out a huge nationwide campaign aimed to make the beer drinking experience colder than ice, by introducing new fridges, draught equipment and mobile ice bar events. In previous years SAB focused Castle Lite’s marketing activities around the “Extra Cold” theme, seeking to capitalise on the beer’s uniquely refreshing taste. Castle Lite General Manager Julian Coulter says: “While we are intensifying our efforts to capitalise on the fact that South African beer drinkers love the extra cold refreshment of Castle Lite, our nearest competitor has increasingly resorted to price discounting.” Over the years Castle Lite has also changed the packaging of the beer. Along with the 330ml and 440ml cans, the 340ml and returnable 660ml green bottle, SAB have also recently introduced a new, Extra Cold Castle Lite Draught — the only draught served at subzero in South Africa. www.spotongmag.co.za

MARKETING FEATURE

One of the greatest benefits of cans is that it is 100% recyclable and more ecoand stays chilled for longer. What’s more, friendly than several other you can take it places, on your head or packaging formats. while using public transport more easily. You can open it anywhere, without a “Many consumers are demanding cans bottle opener, for instance when you’re because they are the greenest choice at an impromptu social occasion, when in beverage packaging. Over 72% of all you’re camping, at a music festival, an beverage cans produced in South Africa outdoor event, or carrying stock to your are collected for recycling. That is almost house party.” double that of any other beverage packaging type.” Savanna is already seeing consumers responding positively to the can “Since cans cool quickly and stay that packaging. Dippenaar said: “We are very way for longer it uses less energy for excited about the launch of Savanna refrigeration while allowing consumers in a can and we are already seeing an to enjoy ice cold drinks for longer.” enormously positive response from consumers – both in terms of retail and There are more benefits, says Hass. on our social media channels.” “Cans are also more practical and portable and deliver a 100% protection “The Savanna brand is stronger than against oxygen, gas, light, moisture and ever and the launch of the can will show other potential contaminants. They have consumers, who are asking for more a longer shelf life, so they keep your versatility, that we have their interests at beverage tasting as fresh as the day it heart,” says Dippenaar. was made.”

Furthermore, they have also introduced innovative blue liners inside all of the cans to seal in the fresh taste and keep Castle Lite extra cold. The new, innovative ‘Cold Blue Refreshment Cap’ locks in the flavour and all the ‘Extra Cold’ by keeping the oxygen out, to make sure that every bottle is fresh and flavoursome as the next. The launch of the new Extra Cold 440ml NRB 8 pack maintains all the premium features of the 340ml with that much extra, making it perfect for any occasion and the key to enjoying extraordinary nights out.

r Savanna Premium Cide Launches new 330ml can in response to market demand After 17 years in its iconic clear glass bottle, Savanna Premium Cider is now branching out into the can format, to meet consumer demand for cans. “The can is more can-venient for our fans,” says Liezl Dippenaar, Marketing Manager of Savanna. “It’s lighter. It’s tougher. It’s more versatile. It’s stackable. It chills faster 10

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“Format innovation is a requirement for big brands. Savanna is an innovative brand that listens to its consumers and strives to offer fans convenience and affordability without compromising on quality,” explains Dippenaar. In designing the new can, the original Savanna bottle shape and other distinctive Savanna iconography has been incorporated into the can design: “The bottle is still the main icon of the brand and we even have it printed on the can, but the distinctive Savanna yellow and acacia tree in the logo will also make it immediately distinguishable as Savanna.” Dippenaar explains further: “If you look at our iconic bottle, its simplicity is what makes it unique, unpretentious and classic. To replicate that on a can was quite a challenge. We are very proud of the design that incorporates our bottle shape, but deconstructs our logo elements to create something that is distinctively different to our competitors. The gold colour also has impressive consumer appeal and our loyal fans have commented positively on the design in all of our social spaces.” Klaus Hass, Sales & Marketing Director of Nampak Bevcan, the manufacturers of the new Savanna Dry can, says the move towards cans is an important industry trend. “Over the past few years we have seen a growth in excess of 25% in alcoholic beverages in cans,” Hass said.

“Cans are also hassle free. They are lightweight, durable and unbreakable, and therefore safer for consumers to use,” says Hass. The collection of cans for recycling is also a source of income for unemployed people in South Africa. It is estimated that over 100,000 unemployed South Africans supplement their living through the collection and recycling of cans through initiatives such as Collect a Can.

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Nedbank Limited Reg No 1951/000009/06, VAT Reg No 4320116074, Nedbank 135 Rivonia Campus, 135 Rivonia Road, Sandown, Sandton, 2196, South Africa. We subscribe to the Code of Banking Practice of The Banking Association South Africa and, for unresolved disputes, support resolution through the Ombudsman for Banking Services. We are an authorised financial services provider. We are a registered credit provider in terms of the National Credit Act (NCR Reg No NCRCP16).

SPONGE 5002

TRADE FEATURE

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used to e of drug dealing that ting against the scourg

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rug syndicates are prevalent at local taverns in townships across the country, without the owners being aware of it. This form of drug dealing is on the rise, because drug sellers have identified taverns as hotspots to target clients. The South African Police Service (SAPS) spokesperson in Soweto, Kay Makhubela, believes that the rise of drug trading at taverns is because drug dealers have identified an opportunity to take advantage of intoxicated customers and easily persuade or introduce them to the substances.

most common drugs sold at taverns. The two also pointed out that these drugs were a massive hit among young people. “I would advise tavern owners to keep an eye on the youth, because they are known for engaging in both drug and alcohol use, we should not be oblivious to the fact that adults also use drugs and alcohol as well,” said Mbewe. She advised that red-eyes were some of the drug symptoms that tavern owners should lookout for in their customers to determine whether they have been using drugs or not.

He said that one of the reasons for this is because many taverns have unmonitored areas where drug dealers can easily hide without being noticed.

Business-wise the sale of drugs in taverns has a negative impact, including the decrease of alcohol sales because customers have used their money on drugs.

The South African National Council on Alcoholism and Drug Dependence (SANCA) Soweto, Director Ananias Mbewe, says drug dealing in taverns may be part and parcel of the existing relationship between drugs and alcohol.

Customers might have some of their valuable belongings stolen by drug addicts and also the community would see taverns as drug yards’ or a place that is breeding crime in the area.

Mbewe says people that use drugs and alcohol consider the two as substitutes of one another, in a sense, that if drugs are not available to them, they consume alcohol.

Rosina Madesi, owner of Pepe’s Tavern in Soweto, says she has experienced a similar problem where drug dealers were selling dagga at her business. After receiving complaints from her customers she reported the matter to the police.

“In some cases these particular individuals use both drugs and alcohol concurrently and the obvious place to do that is at a tavern. Another highlighting factor in the relation between drugs and alcohol is that they both carry the same effects, such as brain damage if abused or used excessively.” According to Makhubela, it is the responsibility of every tavern owner to ensure that their venues are drug free. He advised tavern owners to take extra security measures at their taverns and frequently monitor areas that are not under surveillance. Makhubela says police and tavern owners should forge a relationship and work together to fight the scourge of drug and other illegal dealings within their communities, by informing police of any suspicious activities taking place at their businesses. He says the relationship has previously led to successful raid operations at taverns where drugs were confiscated and numerous arrests were made. Both Makhubela and Mbewe were unanimous in their observations that dagga and whoonga (heroin) were the

“The problem escalated to an extent that people were no longer coming to drink at my place but were just coming to buy dagga from the dealers and I was not aware until I got a tip-off from some of my customers. “I wasn’t aware because I spend most of my time running the business and I didn’t have adequate security to monitor the yard. Once it was brought to my attention, I had no option but to involve the police and fortunately the response was swift and the culprits were arrested,” said Pepe. She said the issue of drug dealing at taverns is an alarming one that needs strict measures to be put in place to address the matter immediately, before it gets out of hand. “The involvement of the police is vital, in terms of conducting regular raid operations and arresting individuals who engage in this criminal activity. However, tavern owners should also take-up the responsibility of strengthening security in their businesses, to avoid any possible dealings of drugs in their premises,” Madesi advised.

WINE

Wine Reviews

. . . d n e m m o c e We R

Weltevrede’s Cherrychoc Merlot Instead of describing the wine as “a typical merlot with nuances of red fruit like ripe cherries, with a smooth structure and lingering chocolaty mouth feel, we simply call the wine Cherrychoc Merlot on the front label,” explains winemaker, Philip Jonker. Cherrychoc is a bold statement of what is typically characteristic of a merlot. However, the name does not limit the wine; some get liquorice, a spiciness and even a cinnamon undertone. He says the essence of the name takes a stand alongside a lifestyle of modern simplicity and transparency. Nothing overstated, just an intriguingly simple name that acts as a starting point from which many other nuances can be experienced. The Weltevrede Cherrychoc 2011 is available nationally at leading wine retailers at R59 a bottle.

ay Krone Chardonn Pinot Noir 2012 Using the Methode Cap Classique production, the chardonnay contributes crisp acidity and elegance, while the pinot noir brings intensity and richness coupled with delicate red berry fruit flavours. Combined in perfect proportions, these two noble grapes create a wine full of appealing flavour, yet it remains balanced and refreshing. And to top it all, the wine has an alluring blush of colour making it attractive to the eye as well as the palate. The Krone Chardonnay Pinot Noir 2012 is the perfect wine to be enjoyed with friends and family and is also the perfect partner for Mezze and Mediterranean dishes, seared tuna, smoked salmon, seafood, Thai curries, ham or veal. Or simply enjoy it on its own. The Krone Chardonnay Pinot Noir 2012 is available nationally at leading retailers for approximately R60 per bottle.

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Fleur du Cap et Unfiltered Cabern Sauvignon 2010 With eloquent hints of fruit cake, subtle nuances of mocha and spicy oak aromas tempting the nose, concentrated plum and blackberry fruit follow through onto the palate complemented by balanced, integrated oak flavours. This wine is ideally enjoyed with beef fillet and roast lamb or strong- flavoured cheeses. The Unfiltered Cabernet Sauvignon is the ultimate winter table accessory, and its firm, grippy tannins add a velvety texture that lingers on the finish. Alternatively, serve this Unfiltered Cabernet Sauvignon with focaccia bread seasoned with fine grained, mineral rich Flaked Khoisan sea salt as an appetiser. The texture of the salted bread and herbs meld seamlessly with this superbly balanced wine and would set the perfect tone for a casual get together in the comfort of your own home. Fleur du Cap Unfiltered Cabernet Sauvignon 2010 is available at select fine dining restaurants, boutique wine stores or the Fleur du Cap cellar door at Die Bergkelder in Stellenbosch for around R120 per bottle.

Simonsig Mr. Borio’s Shiraz The legacy of Alessandro Borio lives on at Simonsig Estate with the release of the new Mr. Borio’s Shiraz 2011 vintage. This richly layered wine pays homage to the intrepid Italian prisoner of war, Alessandro Borio, who stayed on after World War II to make South Africa his home. The Mr.Borio’s Shiraz 2011 allures with a rich berry bouquet, encrusted in black fruit with a hint of vanilla pod. The feast of flavours comes with a touch of sweet spice which melds with subtle yet remarkable oak notes while the tamed tannins aptly capture the character of Mr. Borio, with the promise of excellent ageing potential. This full-bodied red is a meat lover’s dream as it pairs beautifully with cottage or venison pie and is equally enjoyable during laidback gatherings with friends while preparing ribs on the grill. Tasty ham or bacon stuffed mushrooms and monkeygland burgers also complement this wine exceptionally well. Mr. Borio’s Shiraz 2011 is available at selected wine outlets countrywide and sells for R70 at the cellar door.

Liquor License

uthority A r o u q Li a g n la a m u p M

p o o L e h t s n e Tight

id Parry, One Red Eye

Image courtesy of Dav

Mpumalanga MEC, Pinky Phosa said the liquor board have conducted inspections in 657 liquor outlets to verify if they comply with the liquor laws. She said the liquor authority have approved a total of 71 liquor licenses of the 758 applications received.

he Mpumalanga Department of Economic Development, Environment and Tourism has approved less than 10% of the liquor licenses lodged in the 2012/13 financial year. Mpumalanga was She said the department had a known to be one of the provinces where responsibility to regulate and govern it was easiest to get a liquor license. business operations in the province. In the previous financial year for 2010/2011, the department came under severe criticism for issuing 189 liquor licences within a three month period. This prompted an urgent call from the police and the organisation working with alcohol abuse and addiction for the liquor authority in the province to review some of the requirements and conditions for issuing a liquor license.

successful applicants have met all the required criteria and would use their liquor licenses responsibly. “Those who do not adhere, do not have the right or the responsibility to sell alcohol and will therefore not be granted licences,” he said.

MEC Phosa added that the regulation of the liquor industry in the province would be further strengthened through the establishment of the Mpumalanga Liquor Authority in terms of the Mpumalanga According to the department’s spokesperson, Mohau Ramodibe, most of Liquor Licensing Act of 2006. the applications were rejected because “We are delighted to announce that we applicants were intending to operate have allocated an amount of R6.6 million their businesses in the proximity of for this purpose, and this will ensure full schools and places of worship. adherence to the Act. We will continue to work with the South African Police Ramodibe warned that the government Service in conducting liquor inspections will not tolerate alcohol trading close around the province to curb illegal trade to schools or churches, and their responsibility was to make sure that of liquor,” she said. www.spotongmag.co.za

ENTREPRENEUR

l a i r u e n e r p e r esEnt h s a le n U h s li o P d n a Pitch nships. w o T in l a i t n e Pot Feature

The founder and Chief

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zcorp, Allon Raiz

Executive Officer of Rai

unleashing Sasol ChemCity, is ith w p hi rs ne rt pa in ileged rp, mote and underpriv ss incubator, Raizco re ne in si es bu d ris ne rp w te no en re Globally ting emerging tential and suppor entrepreneurship po ld Makhafola. areas, writes Dona grow and assist the country with waste management and renewable energy.

hree years ago, Raizcorp launched Pitch & Polish a workshop and competition to help entrepreneurs in small towns become more successful. Pitch & Polish is free and designed to give township entrepreneurs the opportunities to have their ideas brainstormed, tested and challenged. The competition exposes aspiring entrepreneurs to entrepreneurial training and thinking and at the same time helping them turn their business or ideas into a success. Sasol ChemCity is Sasol’s enterprise development vehicle that facilitates the competition, using the opportunity to share essential entrepreneurial skills, as well as identifying viable entrepreneurial opportunities. Herman Berry, Senior Business Manager at Sasol ChemCity says, since 2005, Sasol ChemCity has supported more than 700 SMEs within the chemical, energy and related industry, contributing more than 10 000 jobs into the market. “Nurturing entrepreneurs is therefore something that we are really passionate about. We are excited by this opportunity to partner with Raizcorp to transfer crucial skills to our local community entrepreneurs. In so doing, we are helping ensure the sustainability of these businesses in the market,” says Berry. One of the objectives of the workshop is to teach entrepreneurs to prepare a successful pitch for potential investors in order to obtain funding for their businesses. Allon Raiz, Chief Executive Officer of Raizcorp, says there are large numbers of highly innovative and energetic aspiring entrepreneurs that simply don’t have an opportunity or platform to expose their business ideas. He says this is the main objective for Pitch & Polish to go to smaller towns and cities and provide the stage and training for the individuals who have been overlooked. “There is a big disconnect between entrepreneurs’ understanding of what is a good business idea and how banks and investors perceive a good business idea. Pitch & Polish is part of the solution to bridge the two so that more

entrepreneurs receive funding and support.” He said research has shown that 82% of the best entrepreneurs in the world are the main salespeople in their organisations. “Unfortunately the large majority of entrepreneurs in South Africa don’t know how to pitch their ideas.” Raiz said this is where programmes like Pitch & Polish add a great value in terms of training entrepreneurs to understand their businesses and to be able to sell their ideas to funders. “This is an interactive learning experience with instant feedback on how to better present their business ideas. These real world skills are invaluable to any entrepreneurs trying to start and grow a successful business,” Raiz adds. This year, Sasol and Raizcorp applauded and awarded innovator and entrepreneur, Innocent Sibeko, as the Regional Pitch & Polish winner. Sibeko was described by the judges as a clear innovator who was able to deliver a clearly defined and structured pitch which demonstrated the depth of knowledge and insight he has in his business and the industry. Sibeko’s company, Green Spectrum, helps solve the problems of unnecessary waste filling landfills by extracting the recyclable materials and selling them to processors. Green Spectrum creates employment, and has the capacity to

“Winning the Regional Pitch & Polish competition has laid a platform for us to attract potential investors and it gives us exposure to the broader market. Over and above that, we are changing the face of poverty by creating sustainable jobs and redressing issues of entrepreneurship and inequality.” said Sibeko. In 2001, prior to the Climate Change Conference (COP17) in Durban, Sibeko took an interest in the waste management business to collect waste from the bins in townships. “It was then that I started to examine how waste management and recycling could improve people’s lives by creating economic opportunities. “I took a workshop named Greening Your Business. This laid a foundation and in 2012 I initiated the stakeholder engagement with PETCO, The Glass Recycling Company, Sasol ChemCity, Department of Environmental Affairs, Nampak, Emfuleni Local Municipality and ABI for their buy-in. In late 2012 I formed an organization with a group of two ladies and three gentlemen.” He says Green Spectrum Investment was formally registered earlier this year with the objective to pursue growth in the waste management and other related sectors. Sibeko says he’s currently studying towards NQF Level 7 in Business and Management Competencies with the United Nations University.

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ENTREPRENEUR Collect a Can

Collect-a-Can

n e m o W s r e w Empo

Through Recycling

hen faced with adversity, a group of women in Orange Farm chose to make use of their resourcefulness and take charge of their futures by seizing opportunities through the recycling of waste. Every year, in celebration of National Women’s Day on 9 August, Collect-a-Can seizes the opportunity to recognise and applaud inspirational women that they have had the privilege to encounter during the course of their business. This year, Collect-a-Can was celebrating the ladies from Itsoseng Women’s Project, from Orange Farm, a large informal settlement on the outskirts of Johannesburg, who have shown determination, commitment and discipline to improve not only their own lot but also those of others around them. The Itsoseng Women’s Project aims to bring dignity to the lives of women and children, by providing opportunities of employment, education, nutrition and free legal aid to the community of Orange Farm.

The project further invested in skills development for the crèche’s teachers “By creating employment and seizing by funding a four year diploma course other opportunities through the in child care and early childhood recycling of waste, the Itsoseng Women’s development for all teachers. Project helps to contribute to greening the environment and raises funds to Over the past 15 years the project reinvest in the community’s livelihood”, received support from a number of says Zimasa Velaphi, Public Relations organisations, including a local hardware and Marketing Manager of Collect-a-Can. store, Collect-a-Can, the Department of Agriculture, the Department of Social A group of women, committed to Development, the United Nations transformation in South Africa, Development Programme and local established the project in 1997 when church groups. they started collecting waste products including cans, plastic, glass bottles and With this support the project has cardboard, which they sold to larger been going from strength to strength; recycling companies. currently 30 people are employed to sort waste, seven community care givers With the funds they raised, the women work at the crèche, and 70 home based established a crèche to assist the recyclers collect waste in the community. mothers who collected and sorted The Itsoseng Women’s Project also waste for them, and to support other provides income to many unemployed young underprivileged children in members of the community who sell the community. The crèche, currently waste on an ad hoc basis. The success catering for approximately 60 children, of Itsoseng Women’s Project can be also launched a feeding programme to prescribed to the fact that many of ensure that all the children receive at its board members are based in the least one healthy meal every day.

community and are well respected due to the part they play in making an important and valuable contribution to the community. Collect-a-Can encourages local businesses to get involved with the Itsoseng Women’s Project and other similar projects in the area, by donating used beverage cans to these deserving ladies this not only protects the environment, but also safeguards the lives of many women, children and their families. “It is critical to create a generation that understands the importance of waste management and recycling,” says Velaphi. “Collect-a-Can encourages those that are unemployed, in particular unemployed youths, to see waste recovery and recycling as an opportunity to earn an income until they can find permanent employment or to supplement low income.” To find out how to get involved in waste recovery and recycling visit Collect-a-Can’s website www. collectacan.co.za or contact the Collect-a-Can head office on (011) 466 2939. For more information on the Itsoseng Women’s Project find them on Facebook or contact (011) 8503477.

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Governance and Business

s s e n i s u B s e k SABEF Ta s p i h s n w o T o t s Opportunitie

with Sfiso Msiza, Director, Matsi Modise um National Executive Lebo Gunguluza For er, eur mb ren me ng rep ndi Ent ck fou ector and South African Bla National Operations Dir

he South African Black Entrepreneurs Forum has launched a unique six month SME development programme that seeks to promote, inspire and grow entrepreneurship in townships across the country.

academia, technical business training, motivation and inspiration.

Commission, Legal Nexus and many more.

“The main idea of the programme is to develop and expose the brightest and best minds to entrepreneurs and SME owners in our townships.

SABEF is a non-profit organization and was established in 2002 by a dynamic group of entrepreneurs who were trailblazers in the early days of economic transformation in South Africa.

“SABEF Strongly believes in making an impact one step and in a one community at a time. It has taken South Africa a full century to achieve political emancipation. It might take another century to achieve economic liberation,” says Modise.

Academic and business experts include, Dr Thami Mazwai, known as the custodian of South Africa’s township entrepreneurs; Kelly Ritchie, SABEF Global patron; Keith Levenstein; Timothy Webster; Nomonde Mesatywa from the DTI; Carle Bates and international motivational speaker, Yaa Ashantewaa.

SABEF National Executive Director, Matsi Modise said the programme is aimed at bringing business opportunities to communities and exposing upcoming and aspiring entrepreneurs to the best business experts from South Africa and across the world. The programme, known as the Kasito-Kasi SME Development Tour, seeks to be a hybrid of information sharing and technical training for township entrepreneurs and small business owners. Modise said the tour is a first of its kind signature programme that integrates 20

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Workshops and training will be conducted in various townships in various provinces where aspiring entrepreneurs and small business owners will engage on various critical components of business, such as law compliance, business etiquette, access to funding, small business tax and issues of youth development. This initiative is in partnership with Wits Business School, Timothy Webster, Sales Partner, South African Revenue Services, Department of Trade and Industry, Companies and Intellectual Property

SABEF’s objective is to facilitate the entry of emerging entrepreneurs into the mainstream economy, through access to markets, networking, lobbying and advocacy. The organisation implements solution-focused development and networking programmes aimed at ensuring the growth and sustainability of the emerging business sector in the country. It also brings focus on the empowerment and development of SMEs in communities that are remote from economic prospects. It promotes their business concepts, products and services for funding and capacity building opportunities. For more information visit www.sabef.org.za

A premium collection of internationally awarded potstill brandies.

WHAT BRANDIES TO STOCK AND HOW TO SERVE:

SPECIAL FEATURE

o g s t n e d u Where the St k n i Dr y e h t and What E very weekend students go out to party in various night clubs across the city and townships, Nolihle Gulwa speaks to students in Johannesburg about their favourite venues and drinks in town.

Manager of News Café at Campus Square Shopping Centre in Melville Timothy Khanye said “We don’t do anything to attract students, but we have music on special days. We check what kind of music is appropriate for the customers. We also interview our customers about what they like and expect from us. Young male patrons order draughts because they have higher volume and ladies prefer cocktails and shooters. News Café offers a comprehensive cocktail menu ranging from classic cocktails to their own creations including a selection of wines and premium spirits. Vhahangwele Mapiri, a student from one of the colleges in Braamfontein said “what attracts me to a night club is the mood in the club, but I hardly go to clubs, bars, or taverns unless my friends want us to go out. My favourite liquor is brandy and because I am not an avid drinker, when I buy a bottle it lasts for months.” Some of the students usually go to clubs to interact with friends, socialise and have fun, not just to drink alcohol. Many tertiary institutions host their freshman’s parties at clubs around the city. Owner of Raja Raja Tavern, Raja James says his tavern is for anyone over the age of 18 “I don’t specifically target students, but if anyone wants a beer they can come in and drink. We sell what our market requires, ranging from beers, ciders and brandy.” Students prefer different types of drinks depending on the occasion and the venue. When chilling with friends at a classy place, you may go for ciders for girls and beers for boys, but when the place has a good vibe it’s most likely for them to hang in there and listen to music or just chill with friends. This is according to Thenjwe Gumbi, a college student 22

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who also says she prefers wine and light ciders. “My favourite wine is a red blend, and ciders, I like Hunters Gold, Hunters Dry and Purple Ice.” Bliss Corner is a vibrant bar at the corner of Jorissen and Biccard Street in Braamfontein. It offers everything such as cocktails, ciders, beers, whiskies and brandies. The bar Manager, Ditso Toni Sekwenyane says their bar is targeting

the youth market and they do promotions through posters, Facebook and SMS campaigns. Persons under the age of 18 are strictly not allowed at their venue. Sekwenyane says in his observation, students do not have a special brand of liquor but they order any beer. The Manager of The Dros Restaurant and Bar in Melville’s Campus Square, Max Sibanda says “We do promotions with

is a special where you can buy one beer or cider or cocktail and get another one for free. He says on Thursdays, Fridays and Saturdays the place is always fully booked and there is always a long queue where customers wait to come into the lounge. At Blue Cocktail Lounge, there is affordable transport for students and other customers living within its vicinity. Ashwin Quincy Bailey, student at Damelin College in Braamfontein said “My favourite beer is Carling Black Label, I believe it is a men’s beer, and I also like Jameson whiskey, because of its good quality. I drink vodka to warm up the body and my favourite one is Skyy Vodka, because it’s good! Kgotso Malokoa who is also a student at Damelin said he goes to any place his friends can recommend to have beers. He says his favourite liquor is Carling Black Label and Amstel Lager because he believes Carling Black Label has got a great taste and Amstel is a champion beer. A student from PC Training and Business College, Ntombifuthi Gqoloda says she’s attracted to a night club because of good music, and that she’s a red wine enthusiast. She says she prefers wine because her body can’t tolerate other liquors.

Young people prefer

ks different types of drin

our suppliers such as SAB and we have a student menu offering food and drinks at lesser prices. He says men usually order draughts like Castle Lager and Carling Black Label, and girls prefer ciders and wines. Liquid Blue Cocktail lounge and restaurant in Melville’s 7th street is a popular spot for young people and also the middle and upper class. The venue is

asion and the venue. depending on the occ stel Lager Image courtesy of Am

known for its cool house, R&B music, and it has smoking and non- smoking areas with ultra-cool décor with two flat screen TV’s for sport and music videos. This is a cocktail lounge, students come here for that and also a good sound system,” says Manager, Rassie Mugayi. On Wednesdays there is a Karaoke special, where people come in and sing their favourite songs. On Thursdays, there

Ntombifuthi believes that cocktail bars, pubs, and taverns are good places for students and the middle to upper class patrons to relax, interact and socialise with friends and other people from different classes and all walks of life. A student spending report released by Student Village, shows that South African students spend 15% more than the average consumer. According to the report, a large portion of the students’ money (78%) came from parents and other relatives. While a quarter of their income was earned from part-time work and 18% came from bursaries and sponsors. The Student Village study in May and June was based on the responses of 681 students aged between 18 and 24. www.spotongmag.co.za

REVIEWS

Tavern & Restaurant Reviews

e c a l P s ’ e d n Mo

onde’s Place was opened in 1996 by Monde Dhladhla, and is located at 4220 Zone 4 in Pimville. Monde resigned from his previous job as a salesman to venture into the business. “There is nothing that gives me more pleasure than doing what I love. I always wanted to run my own business and I resigned from my previous job because I realised that managing a business on its own is a full-time job.

not the reason I started it. All that I care about is that I have created a few jobs and provided a home for those who love fun, and that, to me, is success,” says Monde. Monde’s Place is a watering hole, a sports bar, a music hall, a pool room and a restaurant all together in one exciting venue. But what gives it that special appeal, especially for visitors from out of town, is its unmistakeably African vibe.

If you’re from Soweto, Monde’s Place is a spot that evokes memories of old “This business is now the most important times. This venue also hosts community thing for me outside of my family. It meetings and serves as a meeting place hasn’t made me a millionaire, but that’s for stokvel gatherings.

Owner of Monde’s Place, Monde Dhladhla

é f a C g n e t a n The Vaal Mo

he Vaal Monateng Café at Mosehle Street, Evaton North in Sebokeng attracts celebrities to the local scene. Located in the suburbs, it’s regarded as a premium place to party. Monateng Cafe specialises in celebrating public holidays and organising events in a unique way in the Vaal area, including album launches, birthday parties and more. It was established in 2010 by three partners and is still going strong. The venue hosts top DJs like Glen Lewis, DJ Crustos, Dr Malinga and other celebrated artists. It also hosts the popular annual all-white party, which is always a success and has a great vibe. Patrons look forward to seeing their favourite celebs at the Monateng all-white party every year. The café which can accomodate more than 2500 peopleis known for its decent meals and traditional dishes from all South African tribes.

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The Vaal Monate Cafe in Evaton

… s e o t a Pot

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Interior Bar Design

n i e t e p m o c o Top designers t r a b y d n a r b e l i b building a mo

ome of South Africa’s best designers are gearing up to showcase their skills and interpretation of excellence in the Fine Brandy By Design Competition. The competition has challenged entrants to design a Modular Mobile Brandy Bar aimed at enhancing the consumer experience at tasting events. The winner of the competition will receive R50 000 and a life-size replica of the winning project will be revealed at n Centre Sandton Conventio n competition at sig De r Ba y the Design Capital of the World – 2014 nd Bra e uteng launch of Fin enkamp at the Ga International Design Indaba. Elana Afrika-Bred Fine Brandy By Design announced a two-year sponsorship deal making them the official brandy supplier of the International Design Indaba. This relationship seeks to create premium brandy consumer experiences that drive and elevate the aspirational appeal and consumer acceptability of the category as a whole. “By having the Bar Design Initiative competition, we’re combining our best brandies in the portfolio that are crafted and designed to be exceptional and worthy of internationally recognised awards, with the best of South Africa’s design talent, and we will showcase the excellence that is design through the creation of our Mobile Brandy Bar”, Else added.

The competition field will include approximately 35 pre-selected established South African Designers, emerging creative top design students and 15 wildcard entries.

Straaten and Gregory Katz. Radio and TV personality Elana Afrika-Bredenkamp was the host for the evening.

Ten of South Africa’s best designers will participate in the competition. They include Cape Town-based Piers Mansfield, Lyall Sprong, Lucas Adams, Gavin Rajah and Willard Musarurwa.

“Our association to the Design Indaba was created in order to position the brand in an environment that not only allows it to engage with its key target market but to tell the brand story which symbolizes creativity, diversity and versatility”, commented Fine Brandy By Design Marketing Manager, Shelley Else.

The Gauteng based designers are Megan Hesse, Andrea Kleinloog, Peet Van

Following the success of the Bar Design Competition launch in February,

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sse and Andrea signers Megan He y Bar Design Gauteng based de nd Bra e Fin launch of Kleinloog at the

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MOTORING REVIEW

x a M n a Gr u s t a ih a The D – A Bargain Buy

.co.za

Images courtesy of quickpic

vehicles is often difficult, but because very now and then at work, the Gran Max is so small and compact, something surprises you when it was very easy to manoeuvre into you least expect it. For us here at shopping parking spaces and those Spotong Magazine, that surprise tricky parallel bays around town. The came from the one ton Daihatsu Gran fuel consumption impressed us the Max. This little workhorse was not only most, we were able to do more than much cheaper than we would have 600km in a week from a 43 litre tank. imagined, but it was also economical. Although we would suggest taking that number as a guideline, for a car of its The Gran Max, like most cars in this category is no show stopper with regards size, it is the best we have seen in a while. to looks, but it is built for a purpose and it looks like it will get the job done. All of the above would mean little or It is a compact drop-side with a very unique design and stands out next to its nothing at all if the Gran Max wasn’t value for money. There are two models competition. The cabin is shaped like a to choose from and their prices range bubble which does give the driver a lot from R139 995 to R149 995. In the more space than the exterior suggests grand scheme of things, we believe that but over long distances this car is not those prices are excellent, and what you very comfortable. The ride itself is quite stiff and hurts the back a little on the longer journeys, but around town the Gran Max is nippy and very easy to drive. It darts in and out of traffic and gives you confidence behind the wheel. You know what it can do and you learn very quickly how to drive it.

get in return for your investment is well worth the money. Cars are often seen as depreciating assets and money pits, but the Gran Max is a prime example of how you can turn your spend into a return for your business. The Gran Max will open up a world of possibilities for you and could definitely help you take your business to the next level. Daihatsu are also famous for offering good deals for you to get behind the wheel of one of their cars, and if you choose to make the Gran Max part of your working fleet, you should be able to reap the rewards as quickly as you can drive this Daihatsu. They say dynamite comes in small packages, and after a week behind the wheel of this little work horse, we were blown away.

Although it will never win a drag race, while driving the Gran Max, we never felt like the engine needed more power. It was very willing and able to get up to speed, even with a load on the back and was very comfortable on the road amongst other cars. Parking these utility www.spotongmag.co.za

COMMUNITY LEADER

s r e w o p m Mokoena E s r e d a r T r Liquo L

iquor trader, Fanny Mokoena of Meadowlands in Soweto founded Liquor Traders Against Crime (LTAC) in 2000 to fight alcoholrelated crimes such as domestic violence, rape and assault, which are common in her community. LTAC is made up of liquor traders such as tavern owners, restaurant, shebeens, and bed and breakfast establishments in the local community. More than 145 tavern and shebeen owners underwent training in the basic leadership skills, conducted by LTAC. Mokoena said the objective of the training was to give traders basic skills to run their businesses and learn the fundamentals of responsible liquor trading as an effort to curb the prevalence of alcohol abuse that leads to criminal activities in townships. All of the branches of LTAC form part of the National Tourism and Hospitality Association (NTHA), which coordinates activities among all of its’ branches and is affiliated to the Gauteng Liquor Forum. The LTAC works together with the police and the Community Police Forum (CPF) who meet regularly to discuss the levels of crime, new crime spots and new criminal activities that are taking place in the community. She says that the initiative with the cooperation of local police has played a major role in reducing crime in the community.

Founder of Liquor Traders Against Crime and president of National Tourism and Hospitality Association, Fanny Mokoena

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A representative of CPF at Meadowlands Police Station agrees that crime in the area has gone down since the formation of LTAC, and he further urged liquor traders to be vigilant not to sell alcohol to minors and school children.

Phumzile Ratladi, a shebeen owner and an official member of LTAC, says she is glad to work closely with the SAPS in fighting alcohol related crime in their area. Mokoena says LTAC has increased the number of its members and branches in Soweto, Mogale City in the West Rand, Mamelodi in Tshwane and many other places across Gauteng. Before 2003, shebeens in the country were not recognised and regulated. It was a milestone when NTHA compiled a request to the Gauteng Liquor Board to legalise and regulate shebeens. “We used the NTHA to negotiate on behalf of liquor traders and particularly for shebeens to be legalised and formalised as businesses. “The success is that we formalised a huge number of shebeens which were operating illegally and we managed to get them shebeen permits and now there is a process underway to grant shebeens liquor licenses,” says Mokoena. Gauteng Premier, Nomvula Mokonyane, earlier this year called on the community members in the province to work with the police to fight the scourge of alcohol and drug abuse and root out all criminal activities in their communities.

“The proliferation of drug abuse in our society has reached unacceptable levels and crimes associated with substance abuse have increased. Where the police have made breakthroughs to arrest those involved in drug manufacturing and distribution, it is often due to community participation in the fight against drugs. We call on all Gauteng residents to play their part in assisting the police and ensuring the perpetrators are brought to book,” Mokonyane said. In her State of the Province Address, Mokonyane told Gauteng residents that alcohol and substance abuse searches in schools will be stepped up and the provincial government will continue to implement programmes aimed at stopping young people from falling prey to drug abuse. “We will lobby the Criminal Justice System to classify drugs such as nyaope as illegal. Working with municipalities, we will clamp down on areas which are known for the distribution of drugs and strengthen by-law enforcement to prevent the use of abandoned buildings by drug dealers and drug users.” Mokonyane said community mobilisation remains a central component of government’s efforts to build a safer Gauteng. “We will in the near future re-launch the ‘Take Charge Campaign’ combining community activism in anticrime initiatives and strengthening the

Know Your Neighbourhood initiative and sector policing,” she said. Meanwhile the Inter-Ministerial Committee (IMC) on Substance Abuse welcomed the inauguration of the new Central Drug Authority Board and noted the progress made with regard to regulations for the Prevention and Treatment for Substance Abuse Act and harmonising the existing liquor laws, including issues related to minimum age for consumption. Regarding nyaope, the IMC called for stricter enforcement of existing laws, which under the Medicines Control Council classify some of the chemicals used in this concoction as illegal. The committee agreed on the need for a coherent government message to educate the public, especially young people and their parents about the harmful effects of alcohol and substance abuse. “We must move with determined urgency to stop the scourge of alcohol and substance abuse and related socioeconomic challenges on our society”, said Social Development Minister, Bathabile Dlamini, who also serves as the convener of the IMC. Mokoena said since the launch of LTAC, they have opened more than 145 branches across Gauteng and they have managed to reduce the rate of crime in the area because they were working with police and the CPF.

Deputy president of NTHA, Monde Dhladhla receives his certificate in basic leadership from Fanny Mokoena, president of NTHA and founder of LTAC

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Staff & Training

y m e d a c A t h g u a Dr s ’ SAB e ritual start at the “The five steps of th umer journey, with ns beginning of the co and involves every the First Impression, nces the quality ue touch point that infl eveloping the “D draught experience. all piece of the sm e on ly on s wa l ritua task that The n lea rcu he puzzle in the en.” giv en Greenhouse had be McKay added. nted to ensure that He said that they wa re practicing the we ts tle barmen and ou the consumers’ ritual, and improving at was the most th e us experience, beca e programme, to important part of th sing profits. rea drive sales and inc

en were the first Mckay said the barm point in the h uc and most crucial to ey needed to be th e for ere th ritual, and d to consistently ise trained and incentiv draught beer to the pour and serve SAB highest quality. nhouse developed To achieve this, Gree , called the SAB a league of barmen ue, chosen from ag Le Draught Quality g the highest SAB the 200 outlets sellin . try un volume in the co SAB Draught Quality The first year of the a pour-off to find in League culminated e t-beer pourer in th the best SAB draugh ad’s he gs Ho s wa er nn country and the wi an. barman, Jeff Waldm s held to help build This competition wa ships, between SAB and foster relation while at the biggest customers, its t, Jeff Waldman d ugh an Dra of r ste Ma the consumer’s The winner of 2013 same time improving draught experience. B brands in ising waste for all SA nim mi g sin rea is campaign would raught beer is an inc outlets. The end result of th all t fel o wh B SA ve more outlets area of focus for be to ultimately ha ve rs ati ne cre ow r, t ve tle ou cle of the SAB Draught d ed rt an ed pa they ne nting to be a He said barmen wa of ss e th ne d are de aw en providing consumers e country att thinking to raise Quality League and umers from across th t ns gh co au t dr gs of on art draught experience. am e B er fin SA e th the perfect wi quality draught be academy to learn th e th nt of house, and outlets. beer from back to fro ue is continuing for correct serving of e “The SAB Miller Leag th d an ur cy po en ct Ag rfe g pe sin are currently in rti we ve nd year and co er. se a be The Greenhouse Ad t gh e th au dr th ct wi the perfe ting our 200 outlets that dealt the process of enlis developed a solution beer right at the en. We spend e t gh registering the barm appointed as th d s an wa issue of quality drau se ou s nh wa ee l Gr The ing and monitoring ademy mode ality, three months track source. A draught ac ndardised, high qu sta ’ of es n eri dia smaller events ew sto Br cu an Afric en tasked outlets and will have be e s th ha d r. developed at South an er be t untry in Septembe SAB draugh ery and rolled tween SABMiller throughout the co be (SAB) Newlands Brew ips to sh es on as ati ph rel e es to build We have three of th out nationwide. to the d consumers. ich barmen are sent wh their customers an ne mi ed ter de lop ve de r final se r, ou ou to ve nh rec ha ee ll Di Gr e wi e tiv ea Mckay said Th l event and we na tio na B The Greenhouse Cr SA s ril,” s er’ Ap wa um in e e cons next year the objectiv a ritual, to ensure th national event again Darren Mckay, said of s ay ty ali alw s qu e wa th e nc ise ndard draught beer experie says Mckay. to improve and sta and at the same ty. er ali be t qu gh st au he dr hig B e SA th of and profits while time increase sales

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HEALTH & WELLNESS

nce a h c d o o g y r e v a ’s , there If you’re a smoker

! u o y l l i k l l i it w Promoting Healthy Lifestyles The Heart and Stroke Foundation of South Africa is joining with the Department of Health to bring together health promoters, nurses, environmental health officers and others involved in health promotion around tobacco. They share research into tobacco, tobacco control legislation and other aspects of a healthy lifestyle, to raise awareness and empower health workers to take this knowledge out into their communities and workplaces. Image courtesy of Shutterstock

obacco smoke is the single most preventable cause of death globally and is currently responsible for killing one in 10 adults worldwide, or one person every six seconds. If you smoke, there’s a very good chance it will kill you. A recent survey from the Medical Research Council of South Africa showed shocking levels of young people starting to smoke, with nearly half of Western Cape learners in grades eight to ten currently smoking, whilst the National Youth Risk Behaviour Survey from 2008 showed that one fifth of high school learners are smokers.

Evidence shows that comprehensive advertising bans lead to a reduction in the number of people starting and continuing to smoke. They counteract the ineffectiveness of partial bans, prevent young people being exposed to tobacco marketing and protect people from misleading and deceptive tobacco marketing campaigns.

According to the World Health Organisation, the tobacco epidemic kills nearly six million people each year, of which more than 600 000 are non-smokers dying from breathing second-hand smoke. Unless people start doing something about it, the epidemic The survey discovered that young people will kill more than eight million people every year by 2030. More than 80% of are most susceptible to promotions by these preventable deaths will be among tobacco companies, who target young people as potential long term customers. people living in low and middle- income countries. The latest South African Demographic and Health Survey showed that amongst In South Africa, the Minister of Health, adults, about 35% of men and 10% of Dr Aaron Motsoaledi has proposed a women are smokers. legislation which would lead to further restrictions of smoking in taverns, South Africa’s tobacco legislation has restaurants, public places, outside come a long way, but there is still much more to be done to protect the health of buildings and in some outdoor many people through stricter legislation. public areas. Despite the fact that tobacco advertising bans have been shown to be highly effective and good value for money in protecting people from tobacco, only 6% of the world’s population currently benefits from this full protection from tobacco industry advertising, promotion and sponsorship tactics.

If the regulation is passed later in the year, as expected, it will represent a victory for those who have a right to clean air. Another proposed regulation under discussion includes the display of graphic health warnings on tobacco products, depicting the negative effects that smoking has on health.

This is part of a larger initiative driven by the Western Cape Tobacco Control Task Team, of which the Heart and Stroke Foundation of South Africa is a member, working in partnership with the National and Western Cape Department of Health. The group also partners with CANSA, the TB/HIV Care Association, and the National Council Against Smoking.

Health Risk of Smoke • Smoking almost triples the risk of heart disease, more than doubles the risk of having a stroke and can lead to numerous forms of cancer, in addition to many other negative effects on health. • It causes blood vessels to narrow, leading to raised blood pressure, more chance of blood clots forming, all resulting in reduced blood flow to the heart and brain. • There is no safe level of exposure to tobacco. Non-smokers who are exposed to second-hand smoke can suffer many of the same diseases as people who actively smoke. The Heart and Stroke Foundation SA encourages all South Africans to avoid smoking or the use of other tobacco products, and to protect yourself and your family from exposure to secondhand smoke. For support to quit smoking, call the Heart and Stroke Health Line on 0860 1 HEART (0860 1 43278) to speak to a health consultant.

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HOME & LIVING

Images courtesy of Shutterstock

n o y e n o m d n e p Do you s ? s k o o l r o e your hom

ost households are less worried about their homes and its condition and they spend more money on their looks and enjoying the good life. According to the Household Consumer for Household Services, two of the most rapid long term growth areas in real consumption expenditure have been ‘Clothing and Footwear’ and ‘Recreation, Entertainment and Culture’.

says the economy has not been firing on all cylinders in recent years. Recently, the Institute of Race Relations published statistics on the estimates of the number of people employed as domestic workers annually in South Africa since 2001.

It is estimated that, there were 1.288 million domestic workers employed in 2006, following a few great economic years which had arguably led to an increase in this number from 1.188 million in 2001. The number had FNB Household and Consumer Strategist, dropped to 1.153 million by 2012. John Loos says there is a degree of short term cyclicality to household consumer In a country where less skilled demand for household services, which sections of the labour force face high includes domestic workers along with a unemployment rates, these figures broader spectrum of home maintenance should perhaps be a concern, given that this sector has traditionally been a and upkeep-related services. He also 38

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sizeable provider of employment to low skilled labour. Loos says the Real Household Expenditure on Household Services has grown in the long term, buoyed by a growing number of households. However, he says the growth has been “sub-par”, below overall real long term household consumption expenditure growth, because the average household depends less on household and domestic worker services, and they allocates a larger share of income to other ‘essential’ items. “Already from the late 1950s, we have seen a long term decline in the percentage of homes that have been built with domestic workers’ quarters — an early sign of diminishing dependence on domestic workers as the live-in worker started losing appeal for some.”

He said an introduction of the stringent labour laws in recent decades may well have been a factor in curbing domestic worker demand growth, while security motives may have also played a role in some cases. “However, these can often lead to an outsourcing of domestic worker services to cleaning agencies and gardening services companies, and not always a reduction in demand.” Loos said a long term increase in urban land scarcity (and thus land prices) has led to a multi-decade decline in the average size of stands as well as the average size of homes built. He said the homes valued by FNB over the past decade or so, from a peak average stand size of 1.171 square metres for full title homes built in the 1975/79 period, the average stand size for homes built from 2010 to date has more than halved to 506 square metres. And on top of it there is a greater share of sectional title homes being built these

days. With regard to average building size, the largest homes were also built in the 1975 to 79 period, with average building size peaking at 212 square metres. This has since declined to 143 square metres for the period 2010 and beyond. “This should automatically reduce the dependence of the average household on household and domestic worker services. This means that ongoing growth in the number of formal households, which has indeed happened, would be crucial in offsetting this negative impact and keeping demand for household services growing positively albeit at mediocre rates.” He said there is a “crowding out effect” emanating from a combination of high price inflation and proliferation in the number of existing items perceived by many as “essential”. “These include health products and services consumption expenditure, education, household fuel

and power, and transport and communication expenditure. “These four major expenditure categories have increased their joint shares of nominal consumer spend from 10.6% in 1970 to 16.6% in 1990, and further to 25.2% by 2011, thus more than doubling their shares in 41 years.” Loos said an increased availability of partial substitutes in the form of a myriad of steadily improving household appliances aimed at making household tasks a lot easier, from cleaning to food preparing to home maintenance. The substitution effect is not all about cheap household appliances often produced by competitive foreign labour though. Domestically, food retailers are increasingly good at preparing food to “ready to eat” levels, and of course there’s the mushrooming fast food industry all making it easier — diminishing the need for the domestic worker that prepares food for the household.

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SPORT

Feature

s g n i n n i g e B e l b m u H m o r F e d i Pr l a n o to Nati

ailing from humble beginnings in Port Elizabeth, Siya Kolisi’s Rugby talent was spotted early while playing for the Eastern Province u/12B team. He played some sterling games and was offered a full rugby scholarship to attend Grey High School in Port Elizabeth.

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Siya Kolisi

The young Kolisi could only speak Xhosa in a school that only spoke English. Undeterred, Siya rose to the challenge, not only in the classroom but on the sports field as well, where he played in all of the major provincial and national age group teams.

At the start of 2012, not many people would have known who Siya Kolisi was. However, just fifty minutes into the 2012 Vodacom Super Rugby season, the rugby world sat up and took notice. Given his break, due to injury to captain Schalk Burger, Siya grabbed the opportunity and his performances for the DHL

Stormers saw him selected for both of the Springbok training camps this year. Kolisi made his Springbok debut on 16 June 2013 against Scotland.

That’s a hard one as I can’t really single out one particular player. I am lucky to play with so many amazing players and to be part of a team like the Stormers.

According to Stormers forwards coach, Matthew Proudfoot, “Siya’s determination to succeed is one of his best traits and he has proved that he can rise to any challenge. He has the technical ability to do well at national level and I believe he is ready to rise to the occasion.”

How did you feel when you were told you have been selected to the national rugby team, Springbok?

The 2012 Newcomer of the year at the SA Sports Awards has been branded as one of the fearless young guns in current South African rugby. Kolisi has become known for his jolting tackles that send opponents backwards, long strides with ball-in-hand and a tireless work-rate that marks him for potential future senior Bok status. Siya is an Audi A3 ambassador and Head of Audi South Africa, Ryan Searle says Siya represents the Audi brand value of ‘Sporty’perfectly and they were very excited to partner with one of South African rugby’s most talented young players. Donald Makhafola caught up with this 22 year-old talented and unbridled youngster who has had his ambition firmly set on becoming one of South Africa’s prestigious national prides – a Springbok.

How was your upbringing? I had a happy childhood, despite the hardships, my family always managed to make us happy. After my mother passed away my grandmother looked after us. I was very lucky to have such a strong woman in my life.

How did you start playing rugby? My uncle and father used to play rugby for the African Bombers rugby club, so from an early age they let me play there. I was not very good at soccer, so rugby was my main sport.

What was your dream career before you joined professional rugby? I have always wanted to be a professional rugby player but teaching also interested me at one stage.

Who is your favourite rugby player in South Africa?

When I was told by Heyneke Meyer that I was going to make my debut that weekend, I shook his hand and was quite overwhelmed. I could feel I was tearing up and then the next moment total euphoria.

Since you joined the national team last year, what is your goal? I would like to play 100 games for the Springboks and to be a great Stormer.

How far would you like to take your rugby career? Well, as far as I possibly can obviously. Once I am too old then I would like to be able to give back and help bring rugby to the townships and rural areas where there is less opportunity for the sport.

Apart from playing rugby, what is your hobby? I don’t really have an actual hobby but in my spare time I like to sleep, catch up with friends and watch movies.

What other sport do you watch or like?

It means a lot to me that a brand like Audi would choose me to represent them. My achievements in rugby have made my family so proud, which means everything to me.

What advice could you give to a youngster out there who sees you as a role model? To never ever give up no matter what your circumstances are. Look around you and find someone who is willing to help you improve your life and go for it. Only you can fail, no one can make you fail.

The teams that Siya has played for in his career: 2013 South Africa Castle Lager Incoming Series 2013 Stormers Super Rugby 2012 South Africa Rugby Championship

2012 Western Province Currie Cup

2011/12 Stormers Super Rugby 2011 Western Province U21 Competition

2011 South Africa IRB Junior World Championships 2011 UCT Varsity Cup 2011 Western Province Vodacom Cup

I like to watch soccer, cricket, tennis and Formula 1.

2010 Western Province U19 Competition

How do you describe yourself?

2010 Western Province U21 Competition

I’m sporty, friendly and always ready to take on the world. Ha ha!

What has been a challenge for you in your career? I always try to avoid injuries and to stay positive while I’m injured. It is difficult to stay on the side lines when your team is on the field.

What has been the highlight of your career? My debut for the Springboks, for sure.

You’re also an ambassador for Audi A3, what do all these achievements and recognitions mean to you?

2010 South Africa IRB Junior World Championships 2009 South Africa SA Schools 2009 South Africa SA U18 High Performance 2008/9 Eastern Province U18 Craven Week 2008 Eastern Province U19 Competition

2008 South Africa SA Schools 2008 U18 Elite squad Elite squad 2007 Eastern Province U16 Grant Khomo Week

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s g n i t s i L T EVEN EVENTS & SOCIALS

a z z a rr e T i n i Mart Opens in SA

he exclusive opening of the new elegant cocktail lounge and lunch bar, Martini Terrraza at Metro Benmore in Sandton, marked the beginning of a new drinking experience within South Africa’s celebrity circle.

In 1948, the French subsidiary decided to open a hospitality lounge on the top floor of 52 Champs Elysées. The name, Martini Terrazza, was adopted only at the end of the 1950s. This Terrazza became renowned in the cinema and fashion world.

The idea of the international and iconic brand, Martini Terrazza, was born in Paris 150 years ago after the Rossi family had a vision that Martini lovers could congregate in unique places and locations around the world. In the late 1950s that vision became reality in the form of Martini Terrazza.

The Italian architect, Tomaso Buzzi was called in 1960 to decorate it. He had already decorated the Martini Terrazza in Milan, then Barcelona; and was due to work on London and Genoa. The use of Buzzi was a uniform approach to ensure a common image in line with the company style.

The Martini Terrazza brand became established and was immediately a point of reference for the protagonists of intellectual circles and society, in the fields of literature, show business, science, sport or politics.

Martini Terrazzas followed in 1961 in Brussels, in 1963 in São Paulo Brazil and in 1964 in London. In 1965 the last Martini Terrazza was opened in Genoa, Italy.

In their heyday, there were eight Martini Terrazzas, seven in Europe and one in South America. About half a century later, the tradition continues in Milan and at Pessione, with the same spirit and passion of the early days. 42

r at Benmore Metro in

Terrazza opens its doo

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Sandton.

Gardens, showcases a subtle marriage of urban chic and an exquisite boudoir aesthetic. The dark wooden finishes and low lighting entices the newcomer with an elegant bar and lounge seating.

Milan has become synonymous with the Martini Terrazza. In addition to being one of the symbols of the city, the Martini Terrazza is a part of the history of Italian society. This year, celebrating its 150th anniversary, Martini Terrazza at Metro Benmore

TV Presenter, Model and Actress, Pearl Thusi during the launch of Martini Terrazza at Benmore.

Images courtesy of Ouparazzi

The

ic brand, Martini international and icon

t a s g n o s t s e t a e r g ’s SA

e v i L k n i Z a Am

Members of the Amazink Live Theatre

outh Africa’s first township theatre restaurant, AmaZink, started as an illegal shebeen known as Patricia’s Tavern. The tavern was saved from being demolished when it was issued a liquor license, and then reopened and renamed to AmaZink Live! AmaZink Live offers the perfect venue and experience for any year-end function, corporate event, tour group and individuals alike. Exclusive shows can also be booked, while the weekly shows are performed on Wednesdays, Fridays and Saturdays. The restaurant offers excellent township inspired cuisine designed to show off the very best of South African flavours,as well as a music experience honouring legends such as the late, great queen of South African music, Miriam Makeba, the indomitable Johnny Clegg, the eclectic home grown beats of Mango Groove and many more.

AmaZink Live tells the story of a township through the magic of music. Songs in the live performance include familiar favourites such as Pata Pata, The Click Song, Special Star, Skokiaan, Impi and African Dream, to name but a few. The culturally authentic musical encourages an audience interaction and a chorus of entertaining waiters not only serves guests, but makes them a part of the show too. AmaZink was the runner up for the 2011 Mayoral Tourism Award for

Best New Tourism Business and was nominated by the Woordfees in 2012 for the WoordTrofee for Best Contemporary Music Production. The AmaZink Live Music Production and Theatre runs annually from October to March, and from April to September, the AmaZink Live Restaurant is available as a functions venue offering bar, catering and entertainment services. For bookings, please contact 072 993 9173

Amazink Live Theatre Restaurant

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EVENTS & SOCIALS

s g n i t s i L EVENT

e h t o t y e K d e t u AB7 – Undisp

d n a d o o F n Africa t e k r a M e g Bevera

lmost 9 000 people flocked to the Gallagher Convention Centre in Midrand in July to explore what the 304 exhibitors from 42 countries had to offer the sub-continent’s food and beverage industry. “Africa’s Big Seven (AB7) attracts exhibitor companies locally and from around the world, all keen to tap into the buying power of Africa’s growing middle class,” says John Thomson of show organiser, Exhibition Management Services. “What makes the expo unique is its co-location with the Southern African International Trade Exhibition (SAITEX), a major retail trade show. Together, they form the biggest single event of its kind in Africa.” “Overwhelming!”, “Excellent!” and “Great turnout!” are a few of the comments from exhibitors describing AB7 this year. One that best sums up Africa’s biggest food and beverage trade show is from Yudi Dahlan from the Indonesian Trade Promotion Centre in Johannesburg: “All exhibitors from my country feel that AB7 is the ‘ultimate showcase’ for their products,” he says. “AB7 is a true door-opener to the African market,” continues Dahlan. “All our exhibitors received excellent feedback from visitors; most of them are positive they have secured deals with potential

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clients met at the expo. They were also excited to be able to introduce new products.” “The AB7 experience was overwhelming; we received an excellent response from visitors,” says Kavitha Kalicharan, Communications Specialist at Nestlé. “Our main aim this year was to increase awareness of the Nestlé brand as the world’s largest food company. We also succeeded in highlighting Nestlé as a Halaal-certified company. Interestingly, most of the product enquiries we received from visitors were about Nestlé’s seven coffee blends and 14 chocolate brands,” says Kalicharan. Four-time AB7 exhibitor Heat and Control is a leading manufacturer of food processing and packaging equipment systems, with more than 60 years’ experience. “Our booth is already booked for next year!” says Anria Malan, the company’s Project and Sales Manager. “The main aim of being at AB7 was to promote our company, our products and the services we offer to established clients as well as prospective new customers, and we definitely achieved this,” explains Malan. “AB7 gives us an opportunity to broaden our customer database across various industries, both in South Africa and other African countries. We concluded a number of deals at this year’s event, and even received orders on the stand. We left AB7

with more leads, more enquiries and even better relationships than ever before.” Tim Jordan, the sales director for specialist production line equipment supplier J-Pak, is another exhibitor keen to come back next year. “We really had a great turnout of visitors to our stand, and found that small business owners actually had some very good enquiries; most of them were key decision-makers,” says Jordan. “We like to come to Africa’s Big Seven because Southern Africa is a growing market for us, with a lot of interest in US products,” says Yolanda Roundtree, Marketing Supervisor for the Florida Department of Agriculture and Consumer Services in the US. “We represent the Southern United States and our role is to introduce US companies to the South African market,” she adds. Thomson said AB7 has grown considerably in sheer volume, with many repeat exhibitors being joined by newcomers. He says exhibitors are taking more floor space and building bigger and more elaborate display stands. “The show again proves the incredible value of face-to-face contact with potential clients and the importance of being seen; it’s an effective means of establishing new business contacts and finding new customers, especially from other countries in Africa,” Thomson adds.

RESPONSIBLE ALCOHOL USE

l o h o c l A e d Home-Ma ed t a l u g e R e b t s u M

m Joyce Hlungwani fro

overnments across the world have introduced more stringent liquor regulations in an effort to curb the scourge of alcohol abuse and the dangers associated with the pandemic. However there is a large market for non-commercial alcohol, which is unregulated and can have far reaching negative health effects, particularly on

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bhothi

qom Soweto brewing um

poorer communities who cannot afford commercial alcohol.

simply purchasing what they can afford, regardless of quality or risk.

Illicit alcohol has not been put through the same rigorous compliance and testing standards as commercial alcohol. Mixed with ingredients from common household products to stolen jet fuel, the people consuming illicit alcohol are

Government has tried to regulate the alcohol industry through the implementation of stricter legislation including the potential advertising ban and using taxes to drive up the price as a means to curb the harmful effects

of alcohol and reduce consumption. However these measures are focused on the regulated industry, which already adhere to a code of conduct outlining their responsibility in terms of marketing and awareness and does not address the illicit alcohol trade. The production and sale of illicit alcohol is just one of the unintended consequences that may decrease, rather than increase, public health and safety. While consumers may shift consumption to low quality non-commercial alcohol and illegally traffic in smuggled or counterfeit goods. The problem is not unique to South Africa and other African countries each have their own concoctions of illicit alcohol. The descriptive names indicate the potency of these mixes. Zimbabwean ‘Scud’; Botswana’s ‘tho-tho-tho’ (the dizzy spell); Nigerian ‘palm-wine’ (crazy man in the bottle) and Kenya’s ‘Jet-5’made from stolen jet fuel are just a few examples. In South Africa, Umqombothi home-made alcohol is known to be the primeval amongst the communities which produce this alcoholic beverage. In ancient times, people would use sorghum malt, ice cream, milk, sugar, yeast and Chibuku locally known as “shake-shake” and water to brew Umqombothi. It was unanimously agreed that conventionally, sugar and yeast were never used, but today some brewers add sugar and yeast. It takes seven days to prepare this home-made alcohol as it is cooked until the brewer is satisfied that the end-product is ready for consumption. It was used during social and religious occasions and by elders. However, of late, people add more hazardous substances to Umqombothi such as methylated spirits. Locals asserted that the Umqombothi which is brewed currently is not the original one. In the past Umqombothi was made up of sorghum malt, sugar and water. Almost all brewers of Umqombothi have changed conventional ingredients due to commercial reasons. Some mixes include PM10 batteries, car batteries, meths and cheap vodka. In Limpopo, there is a home-brewed beer known as Ndzi ta kunyisa which literally

means ‘I will beat you up’. Some other brewers call it Skopdonorr. It is brewed through mixing sorghum malt, maize meal, yeast, methylated spirits, brake fluids and battery acid. Meanwhile in South Africa, senior lecturer Dr Jabulani Makhubela from the department of social work at the University of Limpopo agrees that home brews are poorly monitored for strength and ingredients.

includes stringent rules on advertising, packaging and promotions and media use, which has been updated and expanded on a number of occasions. Complaints relating to the practices of the member companies, in any of the above mentioned areas, can be reported on the toll-free complaints line 0860 272 237. Advertisements, packaging or promotions, found to be in breach of the code are withdrawn or ceased immediately, often at great expense to the company in question.

Dr Makhubela says the harmful use of alcohol and particularly the underresearched and unrecorded home-brewed ARA has an independent code arbitrator alcohol and its related problems have who makes the final ruling should there become one of the major global public be a dispute regarding whether or health problems. not the complaint is valid. The current arbitrator is Deline Beukes who has He says more research must be done served for many years as head of the to understand the prevalence of the problem so that necessary steps can be Advertising Standards Authority and is an taken to educate communities in acknowledged expert in the field. rural areas. ARA runs regular code workshops for the Although the argument can be made marketing staff of the member companies for alcohol producers benefiting from and the advertising agencies who work lowered prices resulting in people for the industry. consuming more than they normally would, consumers know that with Their workshops ensure consensus commercial alcohol they are getting regarding the interpretation of the clauses something that is fit for human in the code. The ARA also developed a consumption. The volume of alcohol can code of conduct for the retail trade which be regulated in commercial drinks and serves as a guide for both the licensed there are warning labels on every bottle and unlicensed trade and assisted the alerting people to the harmful effects of Department of Trade and Industry with a alcohol abuse. training programme to empower licensees In addition, commercial alcohol producers with necessary information and thereby are able to work with policy-makers, such assist them with ensuring legal and ethical trading. as ARA traders and communities at large to increase education on alcohol abuse The Code of Commercial and misuse. This is primarily due to the vested interest they have in ensuring Communication and Conduct consumers choose commercial brands includes: over illicit ones whereas illicit alcohol producers have no incentive to do this, as • the commercial communication basic rules long as they remain competitive on price. • additional rules relating specifically to Code of Commercial packaging, promotions and media Communication and Code of • the compliance and monitoring procedures Conduct for ARA members • the complaints handling procedure All members of the ARA subscribe to a strict and comprehensive Code of For more information visit the Industry Association for Responsible Alcohol Use on www.ara.co.za Commercial Communication, which

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LISTINGS

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Industry Association for Responsible Alcohol Use

National Liquor Authority

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Gauteng Economic Development Tel: 011 355 8000

Gauteng Community Safety Tel: 011 689 3600

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Plastic SA Tel: 011 314 4021

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SA Chefs Association Tel: 011 482 7250

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Spotong Issue 6

Articles inside

evenTs

Responsible alcohol use

spoRT

healTh & Wellness

home & living

communiTy leadeR

inTeRioR baR design

goveRnance and business

potential in Townships. collect-a-can empowers Women Through Recycling

special FeaTuRe

TRade FeaTuRe

enTRepReneuR FeaTuRe

liquoR license

indusTRy neWs

glF coRneR