EVENTS & SOCIALS
DISCOVER THE
Y K S I H W E S U O BRANDH SENSORIUM
Brandhouse Whisky Sensorium
T
he Brandhouse Whisky Sensorium was introduced at the 2013 FNB Whisky Live Festivals held in Sandton and Soweto, affording more than 5,000 whisky enthusiasts an unparalleled sensory journey through fine whisky. The conceptually unique stand was the festival’s definitive success. Featuring four “worlds” of flavour: ‘Fresh’, ‘Rich’, ‘Vibrant’ and ‘Bold’, the Whisky Sensorium created a novel tasting experience of Brandhouse’s distinguished portfolio of whiskies. J&B Jet was found to be the most popular whisky in the ‘Fresh’ world, while ‘Rich’ saw a great interest in the exclusive Johnnie Walker Blue Label. Visitors to the ‘Vibrant’ world favoured 28
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Talisker and Lagavulin was the whisky of choice in the ‘Bold’ flavour world.
Novel tasting techniques were used by presenters, such as a “blind tasting” of White Horse and Lagavulin in the ‘Bold’ Guests to the Brandhouse Whisky world. Guests were pleasantly surprised Sensorium were guided through tastings by the quality of White Horse upon its by Whisky Presenters, who amplified this reveal, especially when compared to multi-sensory experience by imparting the single malt, Lagavulin. Techniques expert knowledge to guests about the such as this gave guests a deeper various whiskies’ histories and appreciation of the liquid being tasted flavour notes. as the brand become a secondary factor. “The Sensorium’s visitors appreciated By utilising textural elements, the attention to detail and wealth of soundscapes, visuals and scentsensory engagement within the tasting generators to parallel the dominant journey. The Brandhouse Whisky flavours in each flavour world, the Sensorium provided an unmatched Brandhouse Whisky Sensorium was experience by activating all five senses a unique tasting experience, which and immersing guests into each flavour proved to be immensely popular with world,” said Triya Govender, Johnnie experienced and novice tasters alike. Walker Brand Manager.
