All That Glitters Is Sold Glitter material has been causing something of a stir recently, creating a sparkly obsession wherever it is found. The use of glitter material for general design and visual merchandising has been steadily gathering momentum in recent years, and there is a very good reason for it. Although glitter isn’t the correct fit for every project out there, it has been picking up in popularity, particularly where it concerns visual merchandising. The glitter material is something that, just a few years ago, many people weren’t aware of. However, its steady increase in popularity has made it visible on a global scale, and now, more and more people in either the creative or corporate industries are using it to add a touch of glamour to their offices, studios, showrooms, or displays. Glitter, due to its very nature, catches the eye and draws attention. It is, therefore, an excellent choice when used on a feature wall, furniture, or window displays. Visual merchandising is a term that is used a lot in the retail world, however, it can make many people anxious as they may not know exactly what it entails or how to properly execute it. Many don’t even know where to begin when thinking about visual merchandising. Many people may believe that they aren’t creative enough or don’t have enough money to create beautiful visual displays of their products. However, it is very important to know the basic ins and outs of visual merchandising if you want to make a success of your retail business, and that is where glitter material comes in. Glitter material is an easy and inexpensive way to add drama, a touch of elegance, sparkle, and excitement to your display. You can create gigantic feature walls with glitter material wallpaper, or you can cover existing furniture in glitter material to make them pop. The first thing to know about visual merchandising is that colour is your friend. Colour can either make or break your visual display in a store. This is because an erratic colour pallet or colours that clash, or even just the incorrect colour tones for your product can decrease a customer’s likeliness to buy or invest in the product. It is best to use contrasting colours and use a colour that complements your brand. Some striking monochromatic contrasts like black and white with a pop of colour can create an impressive and eye-catching visual display. Glitter material comes in a wide variety of colours and textures, which means that you can easily mix
and match your colours to suit your shop’s theme. Another thing to remember when considering visual merchandising is that the entire display should draw the viewer’s eye to a focal point, and it is here, particularly, where glitter material is your friend. The glitter material is easy to work with and its sparkly nature means that it draws the eye easily and quickly. Glitter material can be used as a backdrop for a particular product, or it can be used to drape a pedestal on which you place a specific item. It can even be used in swatches to draw the eye to various elements in the display. Empty space is one thing that can kill a visual merchandising display, and many retailers often find it difficult to know what to fill empty space with, as filling it with nonsensical items often means that it creates a confusing focal point, is distracting, or looks too busy and chaotic. The best way to combat this is to use glitter material as either wallpaper or a backdrop in order to ensure that even empty areas have a pop of colour. Visual merchandising can either make or break a retail store, and when done right, it can turn window shoppers into paying customers. About Us: Glitter Fabric World specialises in chunky glitter fabric, fine glitter fabric, and sticky back glitter fabric, all available in A4 sheets and metre rolls. Our products are all swiftly converted and shipped from our London factory warehouse. Although it’s wonderful to “leave a little sparkle wherever you go”, our fabric is the highest quality with no ladder, no waste, and noshed, so no more glitter explosions. We also specialise in sequin film rolls which is the material sequins are punched from, available in hologram, glossy, satin, matte, and metallic finishes. We regularly sell our films and fabrics to designers and businesses who make and supply hair bows, handbags, soft furnishings, fashion, props, stages, shop displays, backdrops, and glitter wallpaper. For more information on Glitter Fabric World, please visit https://glitterfabricworld.com/.