Afaf Ibrahim Inspiring Growth
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Growth Mavericks Redefining Success: The Power of Dynamic Leaders in the Business World Editor’s Note I
n today’s fast-paced, ever-evolving business landscape, the most dynamic leaders are those who combine visionary thinking with an unwavering commitment to growth. These leaders transcend traditional management by fostering innovation, embracing change, and cultivating diverse teams that challenge the status quo. From tech moguls revolutionizing entire industries to startup founders creating disruptive solutions, their ability to adapt and lead with purpose sparks unprecedented growth. They thrive on creating cultures where bold ideas are nurtured, where risk-taking is encouraged, and where every setback is seen as an opportunity for learning. In doing so, these dynamic business leaders don’t just inspire their companies—they set the stage for entire industries to flourish, proving that true leadership is rooted in resilience, vision, and the relentless pursuit of progress.
At Global Biz Outlook, we honor these empowering leaders by dedicating this issue titled, “Dynamic Business Leaders Inspiring Growth,” to them. Featuring as the Cover Story we have covered the successful & motivating journey of Afaf Ibrahim, Chief Executive Officer of Erudite Training
Editor-in-chief
Sugandha Sharma
Solutions (ETS). We have also included the inspiring stories of Dr. Clāra Ly-Le EloQ Communications; Founder & Chief Executive Officer of International; Victoria Pelletier, Executive Officer of N. Rajesh, Azure Cloud Security Expert in ‘The Senior Subject Matter Expert Department’ of CloudThat; Thomas Deneux Executive Officer of Learning Robots.
In a world where success is often painted with the brush of flawless achievement, we uncover the raw, untold stories of those who turn failure into fuel for greatness. The Global Biz Outlook is dedicated to shining a spotlight on these remarkable journeys—stories of resilience, reinvention, and relentless ambition. From visionary tycoons to groundbreaking technologists, from brilliant scientists to trailblazing artists, our mission is to recognize the heroes shaping tomorrow. Through this platform, we aim to weave a global network that connects the trailblazers of today, empowering their stories to spark the revolutionary ripple that changes the world.
Let’s Ignite Our Inspiration!
Afaf Ibrahim
An Inspirational EI Leader
Transforming Leadership and Business Practices for the Future
Afaf Ibrahim
Leadership and Business Practices for the Future
Afaf Ibrahim is a trailblazing DBA candidate and the visionary CEO of Erudite Training Solutions (ETS), a forward-thinking company based in the vibrant heart of Melbourne, Australia. With more than 20 years of experience spanning human resources, leadership, and education, Afaf is a certified Emotional Intelligence (EI) practitioner and coach who is passionate about unlocking the power of EI for personal and organizational growth. Her work is fueled by a deep commitment to helping individuals and businesses thrive, utilizing the transformative potential of EI to drive lasting success. As a seasoned expert in designing impactful EI programs, Afaf brings a wealth of knowledge and insight to every initiative, shaping the future of leadership development and human-centered business practices.
Journey Unveiled: The Experience That Ignited Afaf’s Passion
Afaf’s career took a transformative turn while working as an HR consultant, where she supported employees grappling with bullying, domestic violence, and mental stress. This eye-opening experience revealed the profound impact of emotions on behavior and decision-making. Motivated by this insight, she delved into mental health and counseling, nurturing a growing passion for emotional intelligence (EI). Afaf recognized EI as a vital tool for tackling personal struggles, reducing violence, enhancing parenting, and building healthier relationships. Ultimately, she discovered that emotional intelligence is the cornerstone of both personal fulfillment and professional success.
“On a personal level, I believe that EI is a superpower that helps advance careers and enhance lives. I have seen first-hand how EI has enriched my relationships and well-being, and I am inspired daily by the positive shifts I see in my clients as they apply these skills,” says Afaf.
The Inception of a Vision: The Spark Behind Her Business Idea
The idea for Afaf’s business stemmed from a deep passion for making a positive impact. As an HR consultant, she recognized a significant need for leaders to connect with their teams on a more human level (not task-focused only). This insight led Afaf to develop her signature program, “The Six Essential Traits of Emotionally Intelligent Leaders.” Widely embraced by leaders from around the world, this program equips participants to create meaningful
change by fostering more connected and cohesive teams. And not just limited to the corporate world, her another signature program Emotional Intelligence Matters for Parents - Build Your Child’s Emotional Muscle is equipping parents and even schools with the understanding and tools needed to raise emotionally healthy children.
“From the beginning, my mission has been to empower leaders (and followers) with skills to manage conflict, drive performance, and nurture a positive organizational culture,” says Afaf.
The Inspiration Behind Her Leadership Journey and Style
Afaf is the epitome of inspirational leadership, weaving together collaboration and empathy in a way that creates a vibrant, inclusive atmosphere. Under her guidance, creativity flourishes, and every voice is valued. Her leadership not only empowers her team but sparks a shared passion for continuous learning and growth. With Afaf at the helm, people are motivated to stretch their limits, reach new heights, and unlock their full potential.
Afaf’s leadership role serves as a powerful platform for her to bring her vision of making a meaningful difference to life. Driven by a deep passion for creating lasting positive change, both in the corporate world and in the lives of individuals, she is dedicated to leaving a legacy of empowerment, generosity, and unwavering support. Afaf has witnessed firsthand how emotional intelligence transforms team dynamics, elevates productivity, and enhances workplace culture. This understanding fuels her commitment to leading by example. Through her guidance, she fosters an environment where businesses flourish, rooted in strong communication and deeply engaged teams—core values that are central to the mission of Erudite Training Solutions.
Erudite Training Solutions: Empowering Minds, Transforming Businesses
Erudite Training Solutions (ETS) Professional Development is a game-changing skill development solution provider for equipping your teams with the high-impact skills that fuel innovation, and growth. ETS helps organizations achieve excellence and grow sustainably. Their innovative programs, tailored learning experiences, and strategic partnerships are designed to give individuals and teams the knowledge, skills, and tools to thrive in a dynamic business environment.
“At Erudite, we now offer a range of corporate training, community programs, and online courses, all designed to support personal and professional growth. Our community empowerment programs are made accessible free of charge to those who will benefit from them. All that they need to do is to request the training on our website,” says Afaf.
Effective Strategies Driving Organizational Growth and Success
To drive significant growth Afaf and her team at Erudite T.S. have fueled impressive growth by reimagining their approach to training. One of their standout innovations was the introduction of bite-sized (90-minute), flexible training sessions, designed to seamlessly integrate essential soft skills—such as leadership, communication, conflict resolution, and emotional intelligence—into the fast-paced rhythms of any business. Alongside this, ETS offers bespoke in-house programs, meticulously customized to address each company’s unique challenges and objectives, ensuring the training not only aligns with their vision but also delivers tangible, measurable outcomes.
“Our expansion into the global market, offering technical upskilling and partnerships with global organizations to deliver specialized and accredited programs such as risk and incident management, LEAN methodologies, and robotics, helped position ETS as thought leaders in the industry,” says Afaf.
Mastering the Art of Seizing Opportunities in a Fast-Changing Market
“At Erudite T.S., we thrive in a fast-changing market by staying agile and responsive. Our strategy revolves around closely monitoring emerging trends and understanding the evolving needs of businesses and leaders. By actively listening to our clients and partnering with experts, we stay ahead of market shifts, ensuring we address real challenges and provide tailored solutions. With a commitment to flexibility and forward-thinking, we remain a trusted partner in driving our clients’ growth,” ensures Afaf.
The Road Less Traveled: Turning Challenges into Opportunities
As CEO of Erudite, Afaf’s biggest challenge was breaking into a competitive market dominated by industry giants. To stand out, they focused on offering personalized, future-focused programs and building strong client relationships. Through innovation, quality, and flexibility,
As
CEO of Erudite
Training Solutions
(ETS), I lead a dedicated team that designs customized, evidence-based training programs for various industries. Our services range from corporate training and community initiatives to online courses, all aimed at driving business growth, enhancing team engagement, and improving overall performance.
Erudite earned trust and credibility, carving out a unique space in the corporate training landscape.
A major challenge in corporate coaching was overcoming skepticism about emotional intelligence (EI) as a key leadership tool. When she first started promoting emotional intelligence (EI) training for leaders, many businesses prioritized hard skills and traditional methods, underestimating the impact of EI on team dynamics, productivity, and long-term success.
To address this, Afaf focused on proving EI’s value by showcasing measurable outcomes. She created tailored leadership teams and community programs that demonstrated how EI improved
communication, relationships, and conflict resolution.
Building Resilience: Strategies for Bouncing Back from Setbacks and Failures
A key challenge Afaf faced was the simultaneous launch of multiple new programs at ETS, which met unexpected resistance in certain markets and misaligned partnerships. Instead of seeing this as a setback, she viewed it as an opportunity to recalibrate. By staying flexible and focused on the long-term vision, they turned these challenges into valuable lessons, leading to a broader, more tailored range of corporate and community programs that better meet the evolving needs of businesses and individuals.
Driving Innovation: A Game-Changing Initiative That Transformed Business
At Erudite Training Solutions, Afaf spearheaded the launch of the “Emotionally Intelligent Leadership Programs” to address the challenges of managing diverse teams in a globalized, digital world. Recognizing that traditional EI models focused mainly on leadership, she expanded the approach to include the emotional and relational needs of broader groups, such as educators, students, and parents.
A key project in this initiative is the Community Empowerment Program, which provides free training to educational institutions, healthcare organizations, and nonprofits. This
program transforms leadership, empowers teams, supports educators in nurturing students, and guides parents in raising future leaders.
Afaf is proud of her recent book, Al-Masdar: The Bridge to Excellence, which offers a comprehensive guide to understanding and applying emotional intelligence in personal and professional life. The book connects EI concepts to core values, emphasizing their critical role in effective leadership and building strong interpersonal relationships.
Building a Winning Team: Key Qualities That Drive Vision and Success
At Erudite, Afaf fosters an environment where every team member feels empowered to share ideas. She encourages open communication and collaboration through regular brainstorming sessions, turning collective creativity into actionable strategies. Team members are also given ownership of projects, allowing them to experiment and learn from their experiences.
When building a strong team, Afaf prioritizes empathy, adaptability, and diverse perspectives—qualities that align with Erudite T.S.’s mission of helping clients achieve excellence. These traits create a dynamic team capable of supporting the company’s vision and clients’ goals.
Guiding Lights: The Influential Figures in Afaf’s Life and Their Enduring Lessons
“My mentor has been a major influence in shaping my view of leadership, teaching me that true leadership is about inspiring others, not just authority. They emphasized the power of authenticity and storytelling in building connections and showed me that challenges often present the greatest opportunities for innovation,” says Afaf.
Guidance for Future’s aspiring leaders
“My advice on leadership lies in helping and empowering others, fostering inclusivity, and building trust. Listen to your team to understand their strengths and challenges, create a shared vision, and encourage a culture of feedback to drive innovation. Lastly, invest in growth—yours and your team’s—through mentorship, courses, reflection, and feedback,” expresses Afaf.
Future Forward: Anticipating Industry Trends and Strategizing for Success
Afaf ensures that In the future, she envisions the rise of hybrid workplaces driving leaders to focus more on emotional well-being and effectively manage remote team dynamics to ensure connection and collaboration across diverse environments.
As mental health and emotional fitness become key workplace priorities, their programs will integrate these aspects to develop resilient, emotionally intelligent leaders. With a growing emphasis on social responsibility, they’ll also focus on ethical leadership, diversity, and inclusivity.
“We aim to empower leaders with essential skills like creativity, problem-solving, people management, and emotional intelligence, making a lasting impact on organizational culture and communities,” asserts Afaf.
Afaf’s Reimagining Possibilities: One Change I’d Make in Today’s Business Landscape
Afaf believes emotional intelligence should be as vital as technical skills in corporate training. Despite advancements in technology, many organizations still overlook EI’s role in conflict resolution, innovation, and team engagement. At Erudite T.S., they’re bridging this gap by offering tailored programs and partnering with global experts to deliver future-proof strategies for their clients.
I believe in empowering others through active listening, open communication, and strong relationships to foster growth. By developing effective leaders, I aim to drive team success and deliver lasting business results, creating a foundation for sustainable success.
CHELSEA ANNE HORNBY
Menstruation profoundly impacts the lives of women, yet it remains a taboo subject. In many parts of the world, menstrual and reproductive health can determine a person’s opportunities and quality of life. In South Africa alone, over 4.9 million girls suffer the indignity of poor menstrual hygiene, often resorting to using rolled-up newspapers and rags.
But menstruation is only the beginning of a lifelong journey of hormonal changes that many women navigate with insufficient support or understanding. A 2021 survey by the British Menopause Society revealed that 41% of women experiencing menopausal symptoms said it negatively affected their work performance, and 1 in 10 women quit their jobs due to these challenges. This is part of the broader landscape of women’s health issues that Chelsea Anne Hornby, the 31-year-old Founder and CEO of Elle International, is determined to change.
A Mission Born From Personal Struggle
Chelsea’s mission to empower women and advance health equity in Africa began with her own struggles. At 23, she invested her life savings to establish Elle International, choosing purpose over personal ambition. Her journey began with addressing menstrual health, providing effective, hygienic, and sustainable sanitary wear alongside comprehensive education to help young women stay in school. But
as Chelsea’s work grew, so did her understanding of the broader gaps in women’s health.
“Women’s health is so much more than reproductive health,” Chelsea emphasizes. “It encompasses every stage of a woman’s life, including perimenopause and menopause, which are still shrouded in stigma and misunderstanding.”
Bringing Menopause
and
Perimenopause
Into the Spotlight
Perimenopause and menopause are natural biological transitions, yet they remain overlooked in healthcare systems worldwide. Statistics from the National Institute on Aging show that 75% of women experience vasomotor symptoms such as hot flashes during menopause, and 20% endure symptoms so severe they interfere with their daily lives. Meanwhile, research published in the journal Menopause reveals that up to 47% of women report memory issues during menopause, yet these concerns are often dismissed as inconsequential.
Chelsea has made it her mission to ensure that these critical stages of life receive the attention they deserve. Through Elle International, she has developed initiatives aimed at addressing the unique challenges of perimenopause and menopause.
“Women often feel isolated during perimenopause, struggling with symptoms like brain fog, fatigue, and emotional distress that can derail their careers and personal lives,” Chelsea explains. “Through education, tools, and community,
we’re helping women understand and navigate these changes with confidence.”
One of Elle International’s flagship projects is a suite of solutions for menopausal women, including customized health programs, coaching services, and innovative workplace interventions. These programs focus on:
▪ Symptom management: Practical advice on managing hot flashes, sleep disturbances, and mood swings.
▪ Hormonal health education: Empowering women with knowledge about their changing bodies.
▪ Workplace advocacy: Helping companies create menopause-friendly environments, complete with policies and support systems that prioritize inclusivity and productivity.
Chelsea’s Transformative Impact: Statistics Tell the Story Chelsea’s holistic approach to women’s health resonates deeply, supported by global and regional data:
▪ A 2022 Deloitte study found that 20% of the global workforce is women aged 45-55, yet few employers have resources to support menopausal employees. Chelsea’s programs directly tackle this gap.
▪ Studies reveal that women are 50% more likely than men to quit their jobs after age 50 due to health challenges. By empowering women through workplace solutions, Elle International is not only improving lives but also
reducing gender disparities in the workforce.
Through Elle International, Chelsea also champions the role of nutrition, lifestyle, and technology in alleviating menopause symptoms. Her application, Womany, provides personalized health guidance, syncing with users’ work schedules and daily lives to optimize productivity and wellness.
Womany is a revolutionary health companion designed to empower women by providing personalized, science-backed support throughout every stage of their lives and health journey. From managing menstrual cycles to navigating perimenopause, menopause, and fertility planning and reproductive health conditions like PCOS and endometriosis, Womany leverages advanced technology to simplify complex health challenges. With features like hormone tracking, cycle syncing for optimizing productivity, and real-time advice on symptom management, it bridges the gap between traditional healthcare and everyday wellness. What sets Womany apart is its ability to integrate seamlessly into a user’s lifestyle, offering tailored recommendations for nutrition, exercise, and mental health. The app also educates and equips partners and workplaces to foster a more supportive environment. Whether you’re striving for balance, managing chronic conditions, or simply seeking clarity, Womany ensures that every woman feels seen, understood, and empowered to make informed decisions about her health. In a
world where women’s health is often misunderstood or neglected, Womany is the ultimate ally, ensuring no woman has to navigate her journey alone.
Advancing Health Equity Through Innovation
From tackling period poverty to addressing menopause, Elle International’s initiatives are grounded in cutting-edge solutions and transformative projects:
▪ ElleHealth: A platform empowering women with greater control over their health data, enabling integrated care across providers.
▪ Moxie: A smart dispenser ensuring access to critical women’s health products in rural areas, bridging the gap between need and supply.
▪ Manufacturing Revolution: Establishing Africa’s first plant-based fiber production facility to create eco-friendly menstrual products, positioning South Africa as a global leader in sustainable manufacturing.
A Journey Marked by Resilience and Recognition
Chelsea’s journey has been one of extraordinary perseverance. Despite personal tragedies, including the loss of her father to cancer and her sister to a heart attack, she has remained steadfast in her mission. Her dedication has earned her global acclaim: she is a Bloomberg New Economy Catalyst, a recipient of the World Women Leadership Award, an MIT SOLVE Semifinalist, a Vital Voices Global Fellow, and a Mastercard Women SME Leaders
Award honoree (Africa & Middle East), among numerous other accolades in healthcare innovation, are a testament to her visionary leadership.
Chelsea’s leadership extends to prominent global platforms, including her participation in the WSIS+20 High-Level Event and her role in the ITU Partner2Connect Digital Coalition, cementing her status as a changemaker driving transformative solutions for women worldwide.
“Every woman we help is a tribute to those I’ve lost and a reminder of why this work matters,” Chelsea says. “Empowering women to take control of their health isn’t just a goal—it’s a necessity.”
Looking Ahead: Unlocking the Potential of Every Women
Chelsea’s work is more than a professional endeavor; it is a deeply personal mission to create a ripple effect of empowerment. From menstrual health to menopause, she is transforming the narrative of women’s health at every stage of life.
“As we challenge societal norms and break barriers, I believe we’re creating a future where every woman feels valued, supported, and equipped to thrive,” Chelsea concludes. “This isn’t just about healthcare—it’s about dignity, equality, and unlocking the potential of every woman.”
I LEARNING ROBOTS
n an era where artificial intelligence (AI) is reshaping our world, understanding this transformative technology has become crucial. As the founder of Learning Robots, I’ve made it my mission to provide “the best way to discover AI” – a playful solution that demystifies AI and allows everyone to “become the master of AI”. Our approach is not just about education; it’s about empowerment, fostering a future where AI is understood, appreciated, and responsibly utilized by all.
The
AI Revolution: Fascination and Fear
AI fascinates us with its potential to solve complex problems, enhance productivity, and push the boundaries of human achievement. Yet, it also instills fear – fear of the unknown, fear of job displacement, and fear of a future where machines might outsmart humans.
This dichotomy of fascination and fear is natural. Humans have always been wary of what they don’t understand. However, this wariness becomes problematic when it hinders progress or leads to misinformed decisions. The real
danger lies not in AI itself, but in the potential misuse or misunderstanding of this powerful technology.
The Imperative of AI Literacy
Consider this: if only a handful of people among billions truly comprehend AI, we risk creating a world where this technology is poorly regulated, misused, or feared unnecessarily. On the other hand, if everyone possesses even a basic understanding of AI, we can rationally assess its risks and limitations, and harness its potential for the greater good.
This is where Learning Robots comes in. Our mission is to democratize AI knowledge, not just for tech enthusiasts or computer scientists, but as a crucial skill for everyone in the 21st century.
The Learning Robots Approach: Education Through Play
How to make abstract concepts of Machine Learning understandable to everybody? At Learning Robots, we
believe that we first need to make them tangible, and by tangible we mean touch them and visualize them. This is why we have unique tool, AlphAI – a robot and a visualization software – and a unique pedagogical approach that combines education with play.
One of our most popular activities is the robot race. Participants work in teams to train their robots, adding data to the training database to improve the robot performance. It is a joyful team-building activity: from 8 to 80 years old, everybody gets so excited when the robot they trained self-drives in the circuit, competing against others for the first position.
Our next activities allow people to visualize and finetune artificial neural networks, from toy models involving simple sensors of the robot to modern architectures of generative AI models.
Real-World Impact: A Case Study
The effectiveness of our approach is best illustrated through the experiences of our clients. Take, for instance, a French leading luxury brand, who approached us to help with team building and AI acculturation. Our stakeholder, Head of AI at this company, shares his experience:
“The Learning Robots solution for introducing AI to our staff has created a great deal of enthusiasm within our group, and we now want to activate the second “Machine Learning training” level so we can scale up.”
AI education doesn’t have to be dry or intimidating. It is rather when it appears fun that it can be a catalyst for innovation and collaboration within organizations.
Bridging the AI Knowledge Gap
Beyond corporate team building, we partner with educational institutions to introduce AI concepts to students from an early age. By integrating our tools and methodologies into curricula, we’re helping to prepare the next generation for a world where AI will be ubiquitous.
We organize public events and workshops, reaching out to curious individuals who want to understand AI better. We are actively reaching out to educational leaders, HR directors, and R&D departments to integrate our AlphAI solution into their existing programs. We tailor our solution to their specific needs, whether it’s for university curricula, corporate training programs, or R&D initiatives.
But again: Shouldn’t we fear AI?
AI is not a threat in itself. In fact, it cannot. One of our core teachings is that AI learns by optimizing a goal, and it is only humans who set this goal: AI doesn’t have any ability to set its own goal. Neither can AI optimize vaguely defined goals such as “make humans happy”, as such goals will always need human intelligence and sensitivity to be appreciated.
So the question is rather: what will humans do with AI? For sure there are many dangers of humans misusing AI, as much as there are opportunities for improving our existence using AI. We emphasize that, to make the opportunities win over the threats, we need to close the knowledge gap and increase people’s awareness of how AI works and what it can be used for.
A Call to Action: Join the AI Literacy Movement
As we stand on the brink of an AI-driven future, the need for widespread AI literacy has never been more pressing. We call on educators, business leaders, policymakers, and individuals to join us in this crucial mission. Together, we can build a future where AI is not a source of fear, but a tool for progress, understood and guided by an informed global community.
NB: This article was written by a human making a clever usage of Claude.ai!
Website: www.learningrobots.ai
10 Groundbreaking Ways AI is Fighting Climate Change, Here’s How?
s the world grapples with the pressing challenges of climate change, one powerful tool has emerged at the forefront of efforts to combat the crisis: artificial intelligence (AI). With its ability to process vast amounts of data and make precise predictions, AI is rapidly transforming industries and providing innovative solutions to mitigate the impacts of climate change. From tracking icebergs to enhancing waste management, AI is a critical ally in the fight to protect our planet.
A to Oceans From Icebergs
2. AI Helps Predict Climate Disasters
AI is being used to predict and mitigate the impact of climate disasters, which are becoming more frequent due to climate change. In São Paulo, Brazil, Sipremo, an AI-driven company, forecasts the location, timing, and severity of climate disasters, enabling businesses and governments to take proactive measures. This includes adjusting event schedules, preparing for extreme weather conditions, and managing resources to minimize damage.
3. Helping Industry Decarbonize
Here are 10 ways AI is already helping to tackle climate change.
1. AI Knows Where and How Fast Icebergs Are Melting
As the climate warms, icebergs are melting at an accelerated rate, contributing to rising sea levels. AI is helping scientists track this process with remarkable speed and accuracy. Researchers at the University of Leeds have developed an AI system that can analyze satellite images and map large Antarctic icebergs in just one-hundredth of a second—10,000 times faster than a human could. This technology enables researchers to study the volume of meltwater released by icebergs and gain insights into how this process affects the global climate.
AI is also playing a pivotal role in decarbonizing industries that are major sources of greenhouse gas emissions, such as mining, oil, and gas. Companies like Eugenie.ai are using AI to track emissions from industrial operations by combining satellite data with real-time sensor data. The platform analyzes this information to help companies reduce their emissions by 20-30%, offering a valuable tool in the quest to lower the industrial carbon footprint.
4. Mapping Deforestation with AI
Deforestation is a major driver of climate change, as forests play a crucial role in storing carbon. AI, combined with satellite imagery, is helping map deforestation’s impact more efficiently than ever. Companies like Space Intelligence are using AI to remotely measure deforestation rates and track carbon storage in forests across more than 30 countries. This data is vital for understanding the environmental toll of deforestation and
supporting global conservation efforts.
5. Helping African Communities Adapt to Climate Risks
In Africa, where many communities are highly vulnerable to climate change, AI is being used to predict weather patterns and help with adaptation strategies. The United Nations’ IKI Project is utilizing AI to assist communities in Burundi, Chad, and Sudan by providing critical information about climate risks. This includes improving access to clean energy, implementing waste management systems, and promoting reforestation—ensuring that vulnerable populations are better prepared to cope with climate impacts.
6. AI is Helping to Recycle More Waste
Waste management is a significant source of greenhouse gas emissions, with landfills releasing large amounts of methane. AI is being leveraged to make recycling processes more efficient. Greyparrot, a UK-based startup, has developed an AI system that monitors waste facilities, identifying materials that could be recycled but are currently being sent to landfills. In 2022 alone, the system helped recover 86 tonnes of material that would otherwise have gone to waste, significantly reducing emissions and environmental impact.
7. AI is Cleaning Up the Ocean
Plastic pollution in our oceans is a major contributor to climate change, releasing harmful greenhouse gases and threatening marine life. The Ocean Cleanup, a Netherlands-based organization, uses AI to create detailed maps of ocean litter and improve cleanup efficiency. Using
AI-powered object detection, the organization can identify and remove plastic waste from remote areas more effectively than traditional methods, such as trawlers or airplanes.
8.
AI for a Better Climate Tools WishList
AI’s potential in combating climate change is still growing, and companies like Google DeepMind are working on creating more advanced tools to help tackle the crisis. Google DeepMind, in collaboration with Climate Change AI, is building a “wish list” of datasets that would aid in developing AI-driven solutions to climate challenges. These tools aim to improve weather forecasting and optimize energy use, particularly in areas like wind energy, where better predictions of wind farm output could make renewable energy sources more reliable and efficient.
9. Reforesting Hills in Brazil with Drones
AI is not just about data processing—it’s also aiding hands-on environmental restoration. In Brazil, drones equipped with AI are being used to reforest the hills around Rio de Janeiro. These drones can disperse seed capsules 100 times faster than humans, allowing reforestation efforts to reach difficult-to-access areas. The initiative, launched in January 2024, is a partnership between the city of Rio de Janeiro and the startup Morfo, and it’s helping to restore crucial ecosystems while sequestering carbon.
10. AI in Agriculture: A Sustainable Future
Agriculture is both a contributor to and a victim of climate change. AI is helping to make farming more
sustainable by processing data from sensors placed on crops, enabling farmers to optimize water usage, reduce pesticide application, and minimize environmental impact. By using AI to manage agricultural practices more efficiently, the agricultural sector can reduce its contribution to greenhouse gas emissions while ensuring food security for a growing global population.
Looking Ahead: The Future of AI in Climate Action
The potential for AI to help combat climate change is vast, and its role will only expand in the coming years. According to the World Economic Forum’s “Top 10 Emerging Technologies of 2023” report, AI is expected to revolutionize industries such as drug design, engineering, and architecture, all of which can contribute to environmental sustainability. Innovations like generative AI hold promise in creating new solutions for climate change, from advanced materials to more efficient energy systems. However, the full potential of AI in the climate fight will only be realized with ongoing innovation and collaboration across industries, governments, and research institutions.
In conclusion, AI is not just a tool for prediction and analysis—it is a transformative force that is already helping us fight climate change in creative and impactful ways. As AI technology evolves, its potential to protect our planet and secure a sustainable future grows stronger, offering hope that we can overcome one of humanity’s most urgent challenges.
DR. CLĀRA LY-LE
A Resilient Visionary, Bridging Local Insight with Global Standards in Public Relations
This is a success story of Dr. Clāra Ly-Le, Managing Director of EloQ Communications, who embarked on her public relations journey armed with a robust academic pedigree, having earned her PhD from Bond University. Her decision to pursue a career in public relations came from a passion for effective communication and a desire to elevate Vietnam’s global presence. She was captivated by the power of PR to shape narratives and influence change.
Over the past decade, Dr. Clāra Ly-Le has worked across the dynamic landscapes of Vietnam and the ASEAN markets, honing her expertise in strategic PR, crisis communication, and media relations for renowned global brands such as AstraZeneca and Rakuten Viber.
As she worked with major global brands and led high-impact campaigns, Dr. Clāra Ly-Le saw the true power of PR in building trust and managing crises. This realization solidified her commitment to not only growing her business but also educating the next generation of PR professionals to elevate the industry in Vietnam and ASEAN. That blend of local and global thinking has defined her career ever since.
Beyond her impressive professional journey, Dr. Clāra Ly-Le serves as the Dean of the School of Media and Applied Arts at the University of Management and Technology in Ho Chi Minh City. There, she strives to bridge academic research with real-world PR practices. She is deeply committed to advancing Vietnam’s PR industry by setting international standards and nurturing young PR talent. Her career embodies a harmonious blend of visionary leadership and scholarly wisdom.
Ignite Inspiration
Dr. Clāra Ly-Le discovered a flash of inspiration that lit the way for her business vision. It felt like a light bulb had turned on in her mind, revealing a landscape brimming with potential and meaning. As she worked in the industry, she noticed that many local agencies struggled to meet global standards, while international firms often missed the mark on local insights.
“My mission from the start was to bridge this gap by creating an agency that combined global PR best practices with deep local knowledge,” says Dr. Clāra Ly-Le.
Pivotal Moment
“The pivotal moment came when I recognized the gap in Vietnam’s PR industry for globally-minded, locally-informed agencies. This led me to found EloQ
Communications, where I could combine international best practices with a deep understanding of the local market,” Dr. Clāra Ly-Le.
In 2015, she brought her vision to life by establishing EloQ Communications, a dynamic PR and marketing agency nestled in the vibrant heart of Ho Chi Minh City, where she took the helm as Managing Director.
EloQ Communications: Vietnam’s leading Public Relations (PR) and Integrated Marketing Communications (IMC) agency
EloQ Communications focuses on delivering transparent, data-driven solutions tailored to each client’s unique needs while adhering to international standards.
“Our aim has always been to elevate Vietnam’s PR industry by showing that local agencies can compete on a global stage, and to contribute to the professional development of younger PR generations in Vietnam. By doing this, I envisioned helping both local and international brands succeed in this dynamic market, while also raising the standards for the entire industry,” says Dr. Clāra Ly-Le.
Exploring Key Strategies for Driving Organizational Growth and Success
The company takes a collaborative approach, actively engaging with partnering international organizations to elevate Vietnam’s PR standards and foster global best practices. This engagement has enhanced their credibility and enabled them to deliver comprehensive solutions tailored to diverse client needs.
Furthermore, investing in talent development is essential. By mentoring emerging PR professionals, they nurture a skilled workforce ready to meet industry demands and equipped to tackle industry challenges. These initiatives, combined with an unwavering commitment to client satisfaction, have established EloQ Communications as a leader in Vietnam’s PR landscape, driving sustainable growth and innovation in their services.
Techniques for Identifying and Seizing Opportunities in a Fast-Paced Market
“We prioritize staying attuned to emerging trends and shifts in consumer behavior through continuous market research and analysis. This proactive approach allows us to anticipate client needs and adapt our strategies accordingly,” declares Dr. Clāra Ly-Le.
“Additionally, we remain committed to learning and adapting by attending industry conferences and engaging with thought leaders. This combination of research, innovation, and collaboration enables us to navigate market
changes effectively, positioning EloQ Communications as a responsive and trusted partner for our clients in Vietnam and the wider Asia-Pacific region,” she continued.
The Art of Resilience: Navigating Setbacks with
Grit and Grace
Maintaining resilience in the face of setbacks requires a mindset rooted in adaptability and continuous learning.
Dr. Clāra Ly-Le views failures as opportunities for growth rather than as endpoints. When challenges arise, she encourages her team to analyze what went wrong and extract valuable lessons that can inform future strategies.
Dr. Clāra Ly-Le says that Open communication is vital; I foster an environment where team members feel safe sharing their experiences and insights. This collective reflection strengthens our resilience and promotes collaboration to find innovative solutions.
Unveiling Innovative Project Initiatives
At EloQ Communications, Dr. Clāra Ly-Le spearheaded an innovative initiative to create a robust measurement and evaluation framework for PR campaigns. Understanding the industry’s demand for transparent, data-driven insights, they implemented advanced analytics tools that enabled real-time assessment of campaign effectiveness.
The positive feedback and enthusiastic response from clients affirmed their dedication to this framework, culminating in the agency being honored with the Measurement and Evaluation Award at the PRCA APAC Awards 2024. This project not only enhanced the agency’s reputation but also established a new benchmark for accountability and effectiveness within the PR industry.
Working with Teams, Transforming Cultures, and Fostering Innovation
“When building a strong team to drive EloQ Communications’ vision forward, I prioritize several key qualities: adaptability, creativity, and a collaborative spirit. In the fast-paced PR landscape, team members must be able to adjust quickly to market changes and client needs. Creativity is essential for developing innovative strategies that stand out in a crowded marketplace, says Dr. Clāra Ly-Le.
“Moreover, a commitment to continuous learning is crucial, as the industry is constantly evolving. I seek team members who are proactive in seeking knowledge and professional development, ensuring we stay ahead of trends and deliver exceptional results for our clients,” she added.
Empowering Team to Think Creatively and Make Ethical Decisions
“Empowerment. I give my team autonomy over projects, trusting them to make decisions that align with our goals. By recognizing and rewarding innovative efforts, I motivate individuals to take initiative and think outside the box,” asserts Dr. Clāra Ly-Le.
Inspiration and Identity: How Her Leadership Style Took Shape
Dr. Clāra Ly-Le says that I never intended to be a leader; I see myself more as an incidental entrepreneur. When I founded EloQ Communications, my focus was on addressing a gap in Vietnam’s PR industry rather than stepping into a leadership role. I wasn’t entirely ready for the demands of leadership, and much of my growth came from navigating the journey as it unfolded. As the business flourished, the leadership transition felt organic, requiring me to embrace greater responsibilities to secure the success of both the company and the talented individuals within it.
Dr. Clāra Ly-Le embodies a leadership style infused with empathy and collaboration, dedicated to cultivating a nurturing atmosphere where her team feels both valued and inspired. She champions the idea of empowering her team to think independently while fostering a culture of open communication.
“I strive to lead by example, demonstrating that learning is a journey and that true leadership isn’t about perfection—it’s about a genuine commitment to growth and unwavering support for those around you,” says Dr. Clāra Ly-Le.
Shaping Tomorrow: Pioneering the Next Era of PR and Marketing Innovation
“In the coming years, sustainability will be a defining trend in the PR and marketing industry. As businesses increasingly prioritize environmental responsibility, we must evolve our strategies to stay ahead of the curve. At EloQ Communications, we are launching an initiative to empower Southeast Asian businesses and communities with the knowledge and tools necessary to address climate change through sustainable and circular practices,” says Dr. Clāra Ly-Le.
“By leveraging the collective expertise of our regional PR agencies and expert advisors, we aim to raise awareness, inspire action, and foster collaboration. This initiative will focus on educating stakeholders about sustainable practices and encouraging them to adopt eco-friendly solutions. We believe that by aligning our efforts with sustainability goals, we can help shape a more resilient future across Southeast Asia while strengthening our position as leaders in the evolving landscape of PR and marketing,” assure Dr. Clāra Ly-Le.
SECURITY COPILOT
The evolving cyber threat landscape demands a new approach to security—one that combines the power of human expertise with the speed and precision of artificial intelligence.
Microsoft Security Copilot is leading this charge, revolutionizing how organizations detect, respond to, and mitigate cyber risks. By integrating cutting-edge AI models and Microsoft’s robust threat intelligence, Security Copilot empowers security teams to navigate even the most complex threats with confidence.
Key Features of Security Copilot
Transformative Threat Intelligence
Security Copilot operates as a sentinel at scale, leveraging global telemetry to deliver actionable insights tailored to an organization’s unique environment. For instance, in the face of a sophisticated phishing campaign, Security Copilot analyzes email patterns, uncovers malicious domains, and recommends immediate defensive actions.
Elevated Incident Response
When critical systems are under attack, every moment counts. Security Copilot bridges the gap by automating and accelerating the response process. Whether identifying compromised endpoints, correlating logs across multiple
systems, or proposing containment measures, the tool transforms reactive security into proactive resilience. Support Across Teams of All Sizes
From lean IT teams to expansive security operations centers, Security Copilot adapts to varying expertise levels. By providing clear, actionable recommendations, it empowers even smaller teams to implement advanced security practices like multi-factor authentication or granular access policies.
Integrated Ecosystem
Security Copilot integrates seamlessly with Microsoft’s Defender and Sentinel platforms, ensuring streamlined workflows and centralized threat monitoring. This connectivity reduces manual overhead and enables organizations to unify their security posture effortlessly.
Architecture and Workflow
The Security Copilot architecture combines layered intelligence and integration to deliver comprehensive protection. Its workflow includes:
1. Global Threat Intelligence: A continuous feed of insights derived from global telemetry, industry-specific threat data, and logs.
2. AI Core: The heart of Security Copilot, blending advanced GPT-based models with Microsoft’s domain-specific algorithms.
3. Integration Hub: Facilitates seamless connections to security tools like Defender and Sentinel, providing a unified response mechanism.
4. Output Delivery: Generates insights, real-time alerts, and compliance-ready reports, tailored to organizational needs.
The architecture’s adaptability ensures a flexible response framework for diverse environments.
Scenario: Navigating a Ransomware Attack
The
Challenge
A healthcare provider’s operations are disrupted by a ransomware attack, compromising sensitive data and halting critical services. The attack targets on-premises infrastructure and
extends partially to cloud systems, creating an urgent need for containment and recovery.
Security Copilot’s Role
1. Detection and Insights Security Copilot quickly analyzes security telemetry, tracing the ransomware’s origin to an exploited endpoint and uncovering associated indicators of compromise.
2. Containment Automated policies isolate affected endpoints, preventing further spread. Security Copilot also taps into global intelligence feeds to detect potential secondary attack vectors.
3. Recovery and Compliance With prioritized restoration, the organization focuses on resuming critical systems first. Security Copilot ensures every step aligns with stringent compliance standards, providing validation against healthcare regulations.
4. Reporting The tool generates a detailed post-incident report, outlining
attack patterns, mitigation strategies, and lessons learned to bolster future defenses.
Real-World Impact
Organizations across industries are embracing Security Copilot to achieve measurable outcomes. Businesses are refining threat detection accuracy, reducing operational disruptions, and empowering security teams to focus on strategic objectives instead of manual tasks. By enabling faster, smarter decision-making, Security Copilot transforms challenges into opportunities for resilience.
Adopting Security Copilot
To integrate Security Copilot effectively, organizations should focus on:
▪ Strengthening identity management frameworks, including the use of adaptive access controls.
▪ Aligning extended detection and response strategies with tools like Microsoft Sentinel.
▪ Investing in team training to maximize the tool’s potential and align workflows with its AI-driven insights.
Conclusion
Microsoft Security Copilot redefines the standards of cybersecurity, bridging the gap between human expertise and AI-driven precision. By empowering defenders to act with confidence and clarity, it provides organizations with the tools to stay ahead of emerging threats. Security is no longer a reactive measure but a proactive advantage, built for the complexities of today’s world.
For a closer look at Security Copilot and how it can transform your security operations, explore Microsoft’s Security Blog.
Tech N Trends
The 7 Game-Changing CLOUD COMPUTING Trends Set to Disrupt Business in 2025
Imagine stepping into a future where quantum computing is as easy to access as checking your inbox, where AI isn’t just a tool but the brains behind your entire cloud infrastructure, and where cloud services and edge computing fuse together to deliver near-instantaneous responses. This isn’t science fiction — it’s the new reality of cloud computing by 2025, and it’s about to change how businesses think, work, and innovate.
We’ve already witnessed the cloud’s power to revolutionize industries. But in just a few years, its evolution will move from incremental improvements to a complete reinvention of what’s possible. Companies that understand and leverage these seismic shifts in cloud computing will not only survive — they’ll thrive in ways we can’t fully predict yet.
Here’s a look at the seven cloud trends that will define business success by 2025.
1. AI Becomes the Brain Behind Cloud Operations
Forget about managing cloud resources manually — in 2025, AI will take the wheel. It’s not just a service running in the background; AI will be the invisible force optimizing your cloud’s every action. Imagine a cloud system that adapts to your needs before you even know they exist: dynamically reallocating resources, scaling up or down without a hitch, and spotting security threats before they have a chance to strike. For companies embracing this shift, the result will be nothing short of
transformative: hyper-efficient operations, slashed costs, and performance levels that were once thought impossible.
2. The Cloud and Edge Computing Will Become One By 2025, the once distinct worlds of cloud and edge computing will converge, creating an integrated, ultra-fast computational ecosystem. Edge computing will bring processing power closer to the source — enabling real-time decisions in self-driving cars, or performing robotic surgeries with unparalleled precision. Meanwhile, cloud services will provide the deep intelligence needed to enhance these edge systems. This fusion of edge and cloud will give rise to a new wave of applications that offer both lightning-fast responsiveness and deep, data-driven insights.
3. Quantum Computing Goes Mainstream — Through the Cloud Quantum computing has long been a futuristic concept, but in 2025, it will be here. And it won’t require massive on-site hardware investments; instead, quantum computing will be accessed as a cloud service. Leading tech giants — IBM, Google, Microsoft, and Amazon — are already making this cutting-edge technology available to businesses of all sizes. The potential is staggering: from revolutionizing drug discovery to creating encryption methods so secure that breaking them would be impossible, quantum computing in the cloud will unlock breakthroughs that were previously unimaginable.
4. Hybrid and Multi-Cloud Strategies Become Standard Practice
The idea of putting all your business data in one cloud provider’s hands will seem archaic by 2025. Instead,
businesses will adopt complex hybrid and multi-cloud strategies, seamlessly integrating private and public clouds across multiple platforms. This isn’t just about avoiding vendor lock-in; it’s about crafting a flexible, adaptable cloud infrastructure that can quickly respond to emerging opportunities, disruptions, or risks. The organizations that can orchestrate these sophisticated environments will have an edge in the increasingly competitive cloud-driven marketplace.
5. Generative AI Transforms Cloud Development
The cloud won’t just become smarter — it will make development smarter too. Enter generative AI: the next leap in how we design and manage cloud services. Developers will rely on AI to automatically generate, optimize, and debug code, reducing manual labor and error. End users, on the other hand, will experience personalized interfaces that adapt to their skill levels, making complex cloud services more intuitive and accessible. This trend is pushing cloud platforms beyond generic solutions, enabling tailored experiences that deliver the perfect fit for businesses of all kinds.
6. The Supercloud Emerges as the Ultimate Data Ecosystem
7.
Sustainability Becomes the Heart of Cloud Strategy
By 2025, cloud computing will no longer be seen as a neutral tool — it will be a key player in achieving corporate sustainability goals. As environmental concerns continue to grow, companies and cloud providers will face increasing pressure to reduce their carbon footprints. Data centers will transition to renewable energy sources, more efficient infrastructure will be the norm, and carbon-neutral practices will be critical to maintaining competitive advantage. For businesses looking to stay ahead, adopting sustainable cloud practices will be essential — not just for the environment, but for long-term profitability and success.
Embrace the Future, or Get Left Behind
By 2025, these trends will no longer be on the horizon — they’ll be the new reality for every business. Whether it’s AI-optimized cloud infrastructure, quantum computing breakthroughs, or seamless hybrid environments, these innovations are set to reshape how we think about technology. The companies that adapt quickly will have a massive advantage — able to innovate, scale, and compete at levels previously thought impossible. Those that don’t embrace these shifts? They’ll risk falling behind in an increasingly cloud-powered world.
The future of cloud computing is not just coming — it’s already here. And it’s more exciting, more transformative, and more essential than we ever imagined.
Managing data across a mix of public, private, and on-premise systems will soon be a thing of the past — thanks to the rise of the “supercloud.” This next-generation data architecture will provide a unified management layer that brings together multiple cloud environments into one cohesive whole. The supercloud will eliminate data silos, allowing for seamless access, governance, and security, no matter where the data resides. For organizations struggling with data complexity, the supercloud offers a game-changing solution that simplifies and streamlines management at scale.
V VICTORIA PELLETIER
An Unstoppable Leader, Speaker, and Author, Leading with Impact
ictoria Pelletier is an unstoppable and dynamic leader who embodies innovation and resilience in every aspect of her work, believing in showing up daily, giving her best, and overcoming obstacles. As a transformational leader, she has built a name for herself by reshaping the way businesses harness technology to drive success.
Victoria is the founder of Unstoppable You LLC, a transformative organization dedicated to empowering individuals and organizations to unlock their full potential. With a bold vision and an unwavering commitment to
excellence, Victoria continues to inspire and lead with impact.
Victoria’s Journey: The Path That Shaped Her Career Victoria initially aimed for a career in law, envisioning a future in the courtroom or boardroom. However, life led her to where she truly belonged: The Business World. A pivotal moment came during her university years when she earned a promotion at the bank where she worked and redirected her path. From that moment, Victoria chose to pursue a business career, a decision she’d never regretted. It allowed her to grow, innovate, and lead, aligning with her strengths and ambitions for a fulfilling, ongoing journey. Her most significant decision was to follow her passion and be
immersed in the fast-paced business world.
She discovered her natural talents for leadership, problem-solving, and driving change. Realizing she could make a greater impact from the helm, Victoria chose to lead, not just advise—become one steering the ship.
Victoria’s career has been extraordinary, starting as a COO at 24. With years of experience in B2B professional services, including consulting, technology, and services, she’s earned a reputation as the “turn-around queen” for revitalizing struggling businesses and market units. The ability to see potential in challenges and bring it to life is truly driving her.
She has held multiple C-suite roles, including President and CEO, and served on various private and not-for-profit boards. Her leadership philosophy, “Whole Human Leadership,” focuses on authenticity, transparency, empathy, and an unyielding commitment to doing the right thing. She believes true leadership is about people and purpose, not just profits.
Victoria is a strong advocate for diversity, equity, and inclusion, especially for women and the LGBTQ community. Overcoming adversity in her youth fueled her drive to succeed and hold herself accountable.
Inspired by the need for human-centered leadership in a changing world
Victoria, a corporate executive with experience in large, primarily Fortune 500 companies, has also built and acquired businesses, including Unstoppable You. Her expertise stems from years of leading complex organizations in high-stakes environments.
Throughout her career, she has thrived in the dynamic B2B sector, focusing on serving multiple stakeholders while navigating constant change and transformation. Victoria has excelled in the B2B sector, where she balanced diverse stakeholder needs in a constantly evolving environment.
Recognizing the importance of leadership that thrives in change, she founded a business that combines strategic insights with a focus on resilience, adaptability, and authenticity to navigate today’s challenges.
At its core, Unstoppable You was founded with the mission to equip executives and emerging leaders with the tools, mindset, and support needed to succeed in a constantly evolving environment. Victoria’s goal is to promote a human-centered leadership approach that empowers individuals to lead authentically while driving meaningful change.
The Spark Behind Her Leadership and How Victoria Lead
Victoria was inspired to pursue leadership after realizing that true impact comes from driving strategy, culture, and results. She discovered a talent for seeing the bigger picture and uniting people around a shared vision, viewing leadership as a way to achieve business success while positively impacting others’ lives.
Victoria’s leadership style, outlined in her book Whole Human Leadership, blends strategic thinking with empathy, authenticity, transparency, and accountability. She embraces vulnerability, encourages open communication, and creates a culture where people feel empowered to innovate. To her, leadership is about doing the right thing, even when it’s difficult, and building resilient, united teams.
“I’m a firm believer in the power of resilience and adaptability, and I focus on creating a culture where people are motivated not just by KPIs, but by a shared vision and a sense of purpose. In essence, my style is about leading with both the head and the heart—making tough decisions, but always with humanity and integrity at the forefront,” assures Victoria.
Key Strategies Driving Growth: Talent, Innovation, and Data-Driven Agility
Victoria’s growth strategies are based on three key principles: a clear strategic vision, a strong talent
strategy, and a focus on client impact. She believes growth begins with a bold, shared vision that aligns with market trends and the company’s unique value, positioning the business as a trusted partner in client success, not just a service provider.
Victoria’s key strategy is a holistic talent approach, focusing on building a diverse pipeline of high-potential leaders with the right skills and a strong learning mindset. For client-facing roles, she recommends relationship-based value-selling over transactional sales, fostering deep, long-term relationships by understanding client needs and delivering meaningful insights. This strategy positions a company as a trusted strategic advisor, making it indispensable to clients and creating opportunities for long-term collaboration and growth.
She emphasizes investing in talent and fostering a culture of innovation as key growth drivers. By creating an environment where employees are empowered to take initiative, share ideas, and embrace calculated risks, she boosts engagement and drives innovative solutions that meet clients’ evolving needs.
She believes in data-driven decision-making to ensure agility and accountability. By tracking key metrics and analyzing performance, the company can quickly adapt to market shifts, seize opportunities, and stay responsive. This approach, combined with relationship-building, has been key to achieving sustainable growth and maintaining a competitive edge.
Driving Change: The Game-Changing Initiative That Transformed Business
Victoria spearheaded the acquisition of a key company to gain the critical skills and expertise needed to accelerate business growth. Recognizing the need to enhance service capabilities, and better meet the evolving demands of clients. She strategically acquired a company that had the right technical knowledge and shared values, saving time and resources compared to building these competencies internally.
The acquisition was a strategic move that expanded their services, boosted market credibility, and brought in a skilled team that was ready to hit the ground running. With careful planning and a focus on maintaining company culture, the integration was smooth. The immediate impact included delivering more value to clients, opening new markets, and strengthening their industry position, proving the power of well-aligned acquisitions for growth and long-term success.
Identifying and Seizing Opportunities in a Dynamic Market
In a fast-changing market, spotting and capitalizing on opportunities requires agility, curiosity, and strategic foresight. She stays in tune with market trends and emerging technologies to anticipate changes early. By prioritizing continuous learning and connecting with industry leaders and experts, Victoria stays informed on the latest developments and best practices.
“Once I identify a potential opportunity, the next step is to act swiftly but thoughtfully, creating a flexible plan that adapts to new information. This approach balances data-driven decisions with intuition and experience, enabling us to adjust or commit based on market needs and risks,” says Victoria.
“I value client relationships as a key source of insight. Through open, strategic conversations, I identify evolving needs and market gaps, providing real-time, actionable solutions that address clients’ challenges and deliver immediate value.” she continues.
“Finally, I believe in empowering teams with autonomy and resources to act quickly on time-sensitive growth opportunities. By fostering a culture of curiosity and proactive problem-solving, we can seize opportunities effectively in a fast-paced environment,” she added.
Crafting a Team for Tomorrow: Seeking Core Qualities
Victoria builds teams with diverse skills, resilience, and a willingness to
embrace change. She values experts who are committed to continuous learning and adaptability, agile and open to new ideas, ready to adapt, and can evolve with the organization in an ever-changing world.
Victoria values team members with a strong sense of ownership and accountability, believing that empowering individuals to make decisions and take risks fosters trust and drives high performance across the board.
Beyond skills and accountability, Victoria seeks team members who demonstrate empathy and authenticity, as her leadership is people-centered. She values individuals who can connect with others, understand different perspectives, and collaborate effectively, fostering a cohesive, motivated team that drives better results.
She values team members with their own vision—those who bring fresh ideas, challenge the status quo, and inspire all new ways of thinking. This blend of skills, resilience, empathy, and visionary thinking drives both the team and the organization forward.
Fostering Innovation and Empowering Teams for Growth
Victoria fosters a culture of innovation by creating a supportive environment where team members feel valued and are encouraged to experiment, take risks, and learn from failure. She provides resources, autonomy, and professional development while promoting cross-functional collaboration to spark new ideas. By recognizing and celebrating both small and large innovations, she motivates her team and ensures that innovation becomes an ongoing practice woven into the team’s identity.
Building Resilience Through Purpose, Support, and Embracing Failure
Victoria’s core strength is resilience, a concept she’s deeply experienced and passionate about, and developed a framework, called “Healthy Resilience,” which she shared in her recent TEDx talk. For her, resilience isn’t just about pushing through
challenges, but maintaining well-being and perspective while navigating life’s and business’s inevitable ups and downs.
Victoria’s approach to “Healthy Resilience” is rooted in a clear sense of purpose, self-reflection, and learning from setbacks. She sees challenges as growth opportunities and builds a supportive network that both motivates and challenges her. Embracing failure as a learning experience, she believes resilience is about rising stronger after each setback, not avoiding difficulties.
Envisioning Tomorrow: A Glimpse of What’s Ahead
In the coming years, she foresees several key trends shaping the business landscape. Victoria sees accelerated digital transformation as a key trend, with organizations facing pressure to adopt new technologies quickly. This will require businesses to be agile, delivering innovative and scalable solutions that adapt to evolving business needs.
She highlights the growing trend of workforce reskilling and upskilling, driven by automation and AI. Companies must invest in preparing their people for the future of work. Her firm’s expertise in organizational change management helps clients develop programs to reskill employees and foster a culture of change.
“I see a growing focus on human-centered transformation, where technology is key, but success depends on effective change management and employee adoption. By balancing technology and people, we can achieve impactful and sustainable change. My strategy is built on three pillars: continuous innovation, strategic partnerships, and a flexible workforce. Unstoppable You invests in R&D, collaborate with expert partners, and develop a skilled, adaptable workforce to help clients lead in their industries and stay ahead of trends,” says Victoria.
2025 Entrepreneurship 2025 Entrepreneurship
E
ntrepreneurship is evolving. The latest insights from the Global Entrepreneurship Monitor (GEM) reveal three powerful trends poised to reshape what it means to be an entrepreneur by 2025. These trends are not just reshaping the business world—they are transforming society itself.
Here’s what the future holds:
1. Young Entrepreneurs Leading the Charge Toward Purpose-Driven Businesses
For decades, the face of entrepreneurship has been dominated by older, seasoned business leaders. However, the latest GEM report shows a significant shift. Young adults, especially those aged 18 to 24, are driving the entrepreneurial surge in the U.S. This age group now leads in both entrepreneurial activity and intentions, with 24% of young adults engaged in some form of entrepreneurial activity—higher than any other age group.
What sets these young entrepreneurs apart is their unwavering commitment to creating businesses with a purpose. They’re not just seeking profits; they’re focused on making a positive impact on society and the environment. Many are channeling their energy into sustainability-driven ventures, prioritizing ecological preservation, social justice, and community impact as core business goals.
This shift toward impact-driven entrepreneurship is more than just a trend — it’s a fundamental shift in business priorities. Young entrepreneurs are keen to build companies that tackle global challenges like climate change, poverty, and inequality. The GEM data underscores this, showing that these entrepreneurs are not only talking the talk but are actively building businesses that align with their values.
However, the path isn’t always smooth. While young entrepreneurs are starting businesses at higher rates, they also face a higher failure rate. The discontinuation rate for 18- to 24-year-olds is 15%, the highest of any age group. These challenges are mainly due to inexperience and limited access to capital. Still, the enthusiasm and resilience of this generation offer a beacon of hope for the future. With the right resources and support, this young cohort could drive profound, lasting change in the business world.
2. Closing the Gender Gap in Tech Entrepreneurship
In another exciting development, the gender gap in technology entrepreneurship is narrowing. Traditionally, the tech industry has been overwhelmingly male-dominated, but the GEM report shows promising signs of change. In 2023, the difference between men and women starting businesses in the Information and Communication
Technology (ICT) sector dropped to just 1%. Women now account for 8% of tech entrepreneurs, compared to 9% of men.
This represents a significant milestone, showing that women are increasingly entering the tech startup space. This narrowing of the gender gap highlights the progress made toward creating more inclusive environments for female entrepreneurs in tech. But while this development is encouraging, there’s still more work to be done. To ensure continued progress, it is vital to keep fostering environments where women — and other underrepresented groups — have equal opportunities to thrive in the tech world.
3. A More Optimistic Future for Black and Hispanic Entrepreneurs
The GEM report also reveals a particularly bright future for Black and Hispanic entrepreneurs, who are showing higher levels of optimism and confidence in their entrepreneurial abilities compared to their white counterparts. These groups are not only more likely to start businesses, but they also exhibit lower levels of fear of failure, a crucial trait for entrepreneurial success.
Black entrepreneurs, in particular, demonstrate remarkable resilience and self-assurance, which are essential qualities for overcoming the unique barriers they face in starting and scaling businesses. This optimism is inspiring, especially given the systemic challenges many face in accessing capital, mentorship, and networks.
However, the report underscores that while the entrepreneurial spirit is alive and thriving within these communities, there is still much work to be done to ensure that entrepreneurial ecosystems provide equal opportunities for everyone, regardless of race or background.
A Glimpse into the Future of Entrepreneurship
The key insights from this year’s Global Entrepreneurship Monitor (GEM) report paint a picture of a dynamic and inclusive entrepreneurial future. The surge of young, sustainability-focused entrepreneurs marks a new era where business isn’t just about profit, but about creating meaningful change. These innovators are starting businesses at a pivotal moment, as the world seeks solutions to critical issues like climate change, poverty, and economic recovery. Young entrepreneurs, particularly those driven by sustainability, are rethinking the very purpose of business. The tech world is becoming more inclusive, with women leading the charge toward closing the gender gap. Meanwhile, Black and Hispanic entrepreneurs are displaying newfound confidence, resilience, and optimism.
The future of entrepreneurship is not just about creating profits; it’s about creating a better, more equitable world. But to realize this vision, there must be continued support for these groups of entrepreneurs, ensuring they have access to the necessary resources — from funding to mentorship — that will allow them to succeed and make a difference.
As we look ahead to 2025, one thing is clear: entrepreneurship is being reshaped by purpose, diversity, and innovation. With the right tools and opportunities, these new waves of entrepreneurs will not only drive economic growth but also create businesses that leave a lasting, positive impact on society. The entrepreneurial landscape is changing — and the future looks brighter than ever.
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