An example of the Integrated produce supply and marketing service Global Exotics offers its partners
When this Bradford super market opened it had one market in mind, the areas large Anglo-Asian community! But as its reputation for great and unusual produce grew so did its customer base, not only within its target customer base but with all communities. It provided great quality with great service and it stocked the exotics that others didn’t! But that led to an unforeseen problem, requests for cooking and produce information from
It was a chance conversation that presented the solution! Shortly after that chat Global Exotics developed a digital service to deliver produce information direct to the customers smart phones. All the customer has to do is use their phone to capture the QR code, we have called the service “Snap the Tag�.
those customers that wanted to expand their culinary skills. It became clear, a solution was Needed, as these questions distracted staff!
That action connects them direct to the Globe Exotics website pages where they can read about the produce, a taste description and how best to prepare.
Guests can download serving and cooking directions. There are even recipes for the meals many would normally order as a take away on a weekend or evening. The service has proven popular with customers, it has increased turn over on the produce isle of this super market by 18%, with a mirrored increase in profit per linear foot for those isles and 8% at the meat counter.
So everyone's happy, customers get a more interactive service and this supermarket has reduced the floor staffs down time in answering customer queries, a win win for all!
Unit 6 Airedale business park, Royd Ings Ave, Keighley. BD21 4BY Tel 0800 1930 786 www.globalexotics.eu sales@globalexotics.eu
Just some of the services the Global Exotics partner guest service offers to; Our Partner;
Product information for customer, (no need to join any site).
Reduced staff down time from guest questions.
Guest visit data & information
Direct to customer promotions
For their Customer;
Produce information direct to guest mobile by Lan or Wan service. (Lan just needs local network, no internet, no cost to download).
Money saving offers direct to guests mobile devices
Increased sales per-liner foot
Notifications of upcoming offers
Low cost directed marketing
Digital mapping of customer visits to maximise produce positioning
Serving suggestions for exotic produce they may have experienced but not prepared.
Multiple levels of implementation to maintain cost effectiveness.
The video chef, cooking show delivered via well know social media (10 min videos).
Simple rollout to other produce and products.
Extended offers if guest registers to experience extra service.