Susan Picht
Kathie McNelis
Real Estate Broker
Real Estate Broker
(206) 724-8768
(206) 734-5029
SusanPicht.CBBain.com
KathieMcNelis.CBBain.com
SusanPicht@CBBain.com
KathieMcNelis@CBBain.com
OVER 40 YEARS OF LOCAL EXPERTISE Begun in Seattle as William A. Bain Associates, Coldwell Banker Bain has operated in the Northwest for over 40 years. We have 32 offices stretching from Bellingham, WA to Bend, OR. We are one of the largest Coldwell Banker affiliates in the world.
32 OFFICES, 1,200+
LOCAL BROKERS
OVER
3,000 OFFICES, IN 43 COUNTRIES WORLDWIDE
“The reason I went to work for Bill Bain is because he had the squeakiest, cleanest reputation of anyone in the industry.”
—Bill Riss, Owner, Coldwell Banker Bain
PARTNER WITH THE BEST IN THE WORLD When you list your home with Coldwell Banker and me, you partner with the strength and stature of the nation’s most successful real estate network. Our brokers sell the highest number of homes for the highest aggregate dollar volume, and at a higher average sales price, than any realty company in the US. At Coldwell Banker Bain, we enlist our expertise in market evaluation, home preparation, strategic pricing, marketing and contract negotiation to deliver the results you expect. With the training, education and support Coldwell Banker Bain offers its brokers, we outperform and outsell our rivals – racking up an average home sales price that’s 40.3% higher than the Northwest Multiple Listing Service 2019 average. Considering our proven record of success, we are your best ally to help sell your home.
$246.2B
$112.4B
$100.2B
$96.1B $45B
$36.7B
$25.8B
$14.24B
Source: Swanepole top 500, 2019
WE OUTPERFORM & OUTSELL OUR RIVALS – AVERAGING HOME SALES PRICES
40.3%
HIGHER THAN THE NWMLS 2019 AVERAGE
Source: NWMLS & Trendgraphix
SEATTLE When it comes to selling real estate, Coldwell Banker Bain’s Lake Union office succeeds on the strength of our passion for our work and our community. Our conscientious and award-winning brokers are industry professionals who are driven to excel on your behalf. Their impeccable skill and focus on your needs and desires mean no one is more committed to customer service and your complete satisfaction than we are. As part of Coldwell Banker’s global network, we have the knowledge, insight, training and resources to guide and advise our clients through even the most complex transactions. Using advanced technology and capitalizing on local and national market dynamics, we make selling your home seamless and stress-free. Our brokers consistently outperform the competition and are proven to be the most effective group of real estate professionals in the area. Working with one of us means you’re working with all of us. That’s a winning combination. Put our knowledge on your side.
STRATEGIC LOCATIONS COVERING THE PACIFIC NORTHWEST Covering most of the Pacific Northwest, Coldwell Banker Bain has brokers in almost every corner of the region. Our extensive footprint ensures that your listing will get the kind of visibility it deserves. Your listing will be shared with over 1,200 brokers and agents covering the entire region. Anacortes
Marysville
Bainbridge Island
Mercer Island
Bellevue
Portland Uptown
Bellingham
Portland West
Bend
Puyallup
Duvall
Redmond
Edmonds
Relocation & Business Development
Everett Gig Harbor Issaquah Kent Station Kirkland Lake Oswego Longview Lynnwood Madison Park Magnolia
Seattle - Capitol Hill
NORTH OF SEATTLE Everett Lynnwood Edmonds Marysville
NORTHERN WA Bellingham Anacortes
EASTSIDE Bellevue Way Mercer Island Lincoln Square Duvall Kirkland Redmond Issaquah
SEATTLE AREA Lake Union Magnolia Capitol Hill Madison Park Bainbridge Island Silverdale
SO. OF SEATTLE Kent Station Puyallup Tacoma Proctor Gig Harbor Tacoma Main Tacoma North End
SOUTHERN WA Vancouver East Vancouver West Longview
Seattle - Lake Union Silverdale Tacoma Main Tacoma North Tacoma Proctor Vancouver East Vancouver West
OREGON Portland West Portland Uptown Lake Oswego Bend
EXPOSURE YOU CAN’T SELL YOUR HOUSE IF YOU DON’T ATTRACT BUYERS
MARKETING YOUR HOME Successfully selling your house depends on pricing, understanding the market and, most of all, exposure— you can’t sell your house if you don’t attract buyers. When you list your home with Coldwell Banker Bain you get a comprehensive marketing plan designed to give your home maximum exposure where buyers will find it.
MY PLAN CAN INCLUDE: • Comparative Market Analysis (CMA) • Staging Options • Professional Video & Photography • Virtual Tours • Web & Digital Marketing • Social Media • Open House/Virtual Open House • Brand Recognition & Advertising
PRICING YOUR HOME RIGHT WILL REDUCE YOUR DAYS ON THE MARKET
100% OF THE TIME
COMPARATIVE MARKET ANALYSIS To get an accurate picture of market activity in your area, you’ll get a report that looks at houses similar to yours in size, location and features, whether they’re for sale, have sold, are pending or failed to sell. Understanding the realities of the current market allows us to accurately assess your home and arrive at a price that properly positions your home for a successful sale.
PRICING RIGHT While you and I will set your home’s asking price, the buyer will set the sales price. If we price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value from the start will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.
FIRST IMPRESSIONS The largest number of potential buyers will view a newly listed home within the first 14 days on the market, and the number will decrease as the days on the market increases. This pool of buyers includes home buyers just entering the market and, more importantly, buyers working with Realtors® who have already seen the existing inventory and have not found a home, making them eager to make an offer. To take advantage of this increased level of traffic and buyer interest, your property should be priced to sell at fair market value from the very start.
home
buye r sho wing s
Peak selling activity
week 1
week 2
week 3
week 4
time on market (weeks)
HOME STAGING Today’s sophisticated buyers expect the properties they view to be pictureperfect and move-in ready. Properly staged homes not only put a home’s best foot forward but also help buyers see themselves in the property. At Coldwell Banker Bain, we work with design professionals to make your home a must-have for buyers.
STAGED HOMES SELL
75%
FASTER ON AVERAGE THAN NON-STAGED HOMES.
BEAUTIFUL S TA G I N G S T U N N I N G T W I L I G H T p h oto g ra p hy
E N GAG I N G
V I D E O S
PROFESSIONAL VIDEO & PHOTOGRAPHY Buyers buy houses they fall in love with. Beautiful staging, stunning photography and engaging videos combine to make emotional connections that sell houses. We work with professional photographers who are skilled at making interiors and exteriors shine in any light, daytime or twilight. We know buyers love real estate videos and want to see more of them. That’s why we create a video tour of your home, complete with music, to give buyers the “inside look” they crave. It’s just one more way Coldwell Banker Bain excels in our commitment to marketing innovation for you.
L I ST I N G S W I T H A VIDEO GET
% 403
MORE INQUIRIES THAN
THOSE WITHOUT
MARKETING YOUR HOME WITH VIRTUAL WALKTHROUGH It’s always an open house with our 3D tours that help buyers make an immediate connection to your home. Our virtual tours inventively move buyers room by room through your property, showcasing its best features and creating an indelible impression that captivates buyers and leads to a quicker sale of your home. All videos appear on ColdwellBankerBain.com and are posted to YouTube, the second-most used search engine among home buyers.
DRONE FOOTAGE Drone photography is all but a given for high-end property listings today. Why? Because aerial images sell homes. According to the MLS, listings with drone photography sold 68% faster than homes using traditional methods. Aerial photography enhances your listing, makes your home stand out, attracts more buyers and brings more buzz to your property.
OF HOME SEARCHES % 98 BEGIN ONLINE With more than 98% of home searches beginning online, it’s essential that your house have a polished and professional web presence. With your listing featured on the Multiple Listing Service (MLS), ColdwellBankerBain.com and ColdwellBanker. com, your home will get maximum exposure. Through Coldwell Banker Bain’s Distributed Listings program, your house will appear on more than 40 real estate and media sites, and over 500 syndicate sites including those dedicated to luxury properties. The total reach of our listing syndication includes hundreds of real estate sites, including the top 15: 1. Zillow - 36,000,000 Monthly Visitors
9. ReMax - 1,800,000 Monthly Visitors
2. Trulia - 23,000,000 Monthly Visitors
10. HotPads - 1,750,000 Monthly Visitors
3. Yahoo Homes - 20,000,000 Monthly Visitors 4. Realtor.com - 18,000,000 Monthly Visitors 5. Redfin - 6,000,000 Monthly Visitors 6. Homes.com - 5,000,000 Monthly Visitors
11. ZipRealty - 1,600,000 Monthly Visitors 12. Apartments.com - 1,500,000 Monthly Visitors 13. Rent.com - 1,400,000 Monthly Visitors
7. Apartment Guide - 2,500,000 Monthly Visitors
14. Auction.com - 1,300,000 Monthly Visitors
8. Curbed - 2,000,000 Monthly Visitors
15. ForRent.com - 1,200,000 Monthly Visitors
TARGETED DIGITAL MARKETING I tap my database of prospective clients to directly target the most likely buyers for your home. Because I know the neighborhood, I can identify and email clients whose homebuying goals (location, home size, price, etc.) most closely match your property.
% 99
OF CONSUMERS CHECK THEIR EMAIL DAILY
MOBILE OPENS ACCOUNTED FOR 46% OF ALL EMAIL OPENS
SOCIAL MEDIA Thanks to popular networks such as Facebook, Twitter, Google+ and Instagram, it’s easier than ever to reach scores of potential home buyers and to share your listing with friends and family. The icons for these social media sites will be prominently featured and easily recognizable on your home’s property detail page, giving your listing even greater potential to reach the right buyers with the right message via the right medium. That’s the Coldwell Banker Bain advantage.
% 47 OF AGENTS CITED SOCIAL MEDIA AS THE BEST SOURCE FOR QUALITY LEADS
500 MILLION DAILY ACTIVE INSTAGRAM
FACEBOOK HAS
2.32 BILLION ACTIVE USERS,
91% OF SOCIAL MEDIA USERS ARE ON MOBILE DEVICES
With billions of users on social media, advertising on these platforms is an incredible opportunity to find your perfect buyer. With Social Ad Engine, we are able to precisely target those buyers that are most likely to have an interest in your home.
HOMES WITH OPEN HOUSES SELL, ON AVERAGE, FOR
$9,046 MORE AND SPEND SEVEN FEWER DAYS ON THE MARKET THAN HOMES WITHOUT OPEN HOUSES Source: NAR 2019
VIRTUAL OPEN HOUSE/OPEN HOUSE When today’s buyers turn to the web to get information about a house, from property details to a photo gallery and video tour, does holding an open house still make sense? Absolutely! Even with a virtual open house there is nothing that beats speaking to a live person while touring a home. Buyers love open houses. Sellers need buyers. Research indicates that 48% of buyers use open houses in their home search. Plus, when I host your open house, I highlight all the best features of your property. That’s something only a knowledgeable listing broker can do. An open house is a win-win for everyone.
AN OPEN HOUSE IS A GREAT OPPORTUNITY TO GET FACE TO FACE WITH DECISION MAKERS
A GLOBAL PRESENCE 3%
OF EXISTING HOME SALES DURING APRIL 2018–MARCH 2019
AUTOMATIC EXPOSURE ON OVER
500 WEBSITES WORLDWIDE
Coldwell Banker’s presence in 43 countries and territories means we can connect your home to a buyer who could be next-door or on the other side of the world. Our global presence showcases your listing on over 500 syndicate websites around the world, instantly. From California to Beijing, we have nearly 3,100 offices and over 94,000 professionals in our global network. Thanks to our brand reputation and skillful marketing, your home’s buyer is closer than you think. An over 110-year history of integrity, trust and results in residential and commercial real estate is what you get with the Coldwell Banker brand. Our reputation brings more visitors to our websites than other national real estate brand sites. Listing with Coldwell Banker Bain puts the strongest real estate network in the world to work for YOU!
NAR 2019 FOREIGN BUYER PURCHASES WERE
$77.9 BILLION APRIL 2018 − MARCH 2019
THE POWER OF A PREMIUM GLOBAL BRAND The power and reach of the Coldwell Banker brand stretch across 43 countries and territories including the United States and Canada. The Coldwell Banker brand presence consists of approximately 3,000 offices worldwide in the following countries and territories (as of Dec. 31, 2019). United States
Indonesia
St. Martin
Andorra
Ireland
Thailand
Argentina
Italy
Turkey
Aruba
Jamaica
Turks & Caicos
Bahamas
Malta
United Arab Emirates
Bermuda
Mexico
Uruguay
Canada
Monaco
Virgin Islands (UK)
Cayman Islands
Netherlands
Virgin Islands (US)
China
Panama
Columbia
Portugal
Costa Rica
Puerto Rico
Curaรงao
Romania
Cyprus
Singapore
Dominican Republic
Spain
Egypt
St. Kitts/Nevis
England France Grenada India
43
COUNTRIES OVER
3,000
OFFICES GLOBALLY
94,000
BROKERS WORLDWIDE
CHOOSE FULL SERVICE FOR MAXIMUM RETURN
Of the top real estate companies in the NWMLS, Coldwell Banker Bain ranks number 1 in total sales volume, listing sales volume, buyer's sales volume and units, ranking ahead of the following companies: •
John L. Scott Inc.
•
Windermere East Real Estate
•
Skyline
•
Keller Williams S. King/ N. Pierce County Offices
•
Redfin Corp.
•
Realogics Sotheby’s International Realty
CHOOSE FULL SERVICE FOR MAXIMUM RETURN
You know those other guys, the ones who say their low commission rates will leave more money on the table for you. Well, maybe not. Working with a real estate company more concerned about discount commission rates could cost you in the long run, as brokers in limited-service companies may have: •
Poor selling or negotiating skills
•
Fewer marketing resources to find qualified buyers
•
Limited agency support to manage tricky transactions
•
Reduced incentive to get the best possible price for your home.
WORKING WITH COLDWELL BANKER BAIN, A PREMIUM, FULL-SERICE AGENCY, COMES WITH THE BENEFITS OF: •
Listings that consistently sell at a higher price, on average, than those of our competitors
•
Brokers with superior knowledge of contracts, negotiating and the real estate sales process
•
Support from an experienced managing broker who can consult on difficult transactions
•
Maximum internet and mobile exposure for your listing
•
Access to the professional services of an in-house
•
marketing department
•
Locally available global network of resources and buyers
•
A guarantee of our services and your satisfaction that is unique in the industry
401N 9th Ave Seattle, 98109
CMA Map Layout
Sunday, November 22, 2020
This page displays the Map for the CMA Subject and your comparables.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43
401N 9th Ave 607-121 Stewart St 553-2607 Western Ave 512-590 1st Ave 6000-2717 Western Ave 507-401 9th Ave 1305-2201 3rd Ave 602-2720 3rd Ave 409-699 John St 901-2600 2nd Ave 513-401 9th Ave 712-425 Vine St 105-721 Boylston Ave 510-401 9th Ave 202-699 John St 311-2911 2nd Ave 130-810 Taylor Ave Ph3-76 Cedar St 805-2440 Western Ave 312-2911 2nd Ave 628-2717 Western Ave 46-66 Bell St 310-2720 3rd Ave 816-2929 1st Ave 210-812 5th Ave 1206-2929 1st Ave 1002-2201 3rd 804-2720 3rd Ave 211-108 5th Ave 217-323 Queen Anne Ave 507-2414 1st Ave 544-2415 2nd Ave 101-66 Bell Street 711-323 Queen Anne Ave 801-76 Cedar St 345-2415 2nd Ave S404-910 Lenora St 1202-2201 3rd Ave 210-159 Denny Wy 404-401 9TH Ave 516-401 9th Ave 202-2015 Terry Ave 614-2911 2nd Ave 511-2414 1st Ave
Researched and prepared by Kathie McNelis 1200 Westlake Ave N Ste 406 Seattle, WA(206) 283-5200
401N 9th Ave Seattle, 98109 Sunday, November 22, 2020
Summary of Comparable Listings
This page summarizes the comparable listings contained in this market analysis.
Active listings Address 401N 9th Ave 121 Stewart St #607 2607 Western Ave #553 590 1st Ave S #512 2717 Western Ave #6000 401 9th Ave N #507 2201 3rd Ave #1305 2720 3rd Ave #602 699 John St #409 2600 2nd Ave #901 401 9th Ave N #513 425 Vine St #712 401 9th Ave N #510 699 John St #202 2911 2nd Ave #311 810 Taylor Ave N #130 2440 Western Ave #805 2911 2nd Ave #312 66 Bell St #46 2720 3rd Ave #310 2720 3rd Ave #804 108 5th Ave S #211 2414 1st Ave #507 2415 2nd Ave #544 76 Cedar St #801 910 Lenora St #S404 159 Denny Wy #210 2015 Terry Ave #202 2414 1st Ave #511
L/S Price Bd 1 $424,000 0 $440,000 1 $489,900 1 $495,000 1 $461,000 1 $439,995 1 $449,000 1 $430,000 1 $428,000 1 $456,000 1 $421,000 1 $458,000 1 $460,000 1 $410,000 1 $469,000 1 $450,000 1 $425,000 1 $424,900 1 $399,000 1 $475,000 1 $399,000 1 $475,000 1 $409,900 1 $465,500 1 $465,000 1 $420,000 1 $475,000 1 $466,088 1
Bth 1 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 2.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 0.75 1.00 1.00
Sqft 633 596 652 609 680 636 557 591 642 637 689 641 633 669 603 700 632 603 669 610 551 624 627 627 622 620 645 640 637
$/Sq
$445,724 1.0
1.00
630
$709
L/S Price Bd 1 $475,000 1
Bth 1 1.00
Sqft 633 690
$/Sq
$475,000 1.0
1.00
690
$688
L/S Price Bd 1 $490,000 1 $420,000 1 $446,000 1 $417,500 1 $480,000 1 $400,000 1 $420,000 1 $450,000 1
Bth 1 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00
Sqft 633 645 658 625 617 629 591 692 560
$/Sq
$711 $675 $804 $728 $725 $790 $760 $670 $672 $662 $657 $724 $688 $680 $670 $712 $705 $635 $654 $862 $639 $758 $654 $748 $750 $651 $742 $732
Built 2009 2020 2002 2018 2001 2009 1979 2008 2009 1993 2008 1999 2009 2009 2008 1978 1998 2008 1908 2008 2008 2001 1994 1994 2007 2006 2006 2004 1994
MLS #
Date
1692068 1690871 1690103 1684329 1683068 1682274 1682118 1679231 1677329 1670540 1670105 1667541 1667052 1664568 1664087 1657297 1657158 1652594 1651764 1647760 1645708 1641657 1641432 1636807 1628013 1622096 1611716 1582092
11/21/2020 11/18/2020 11/18/2020 10/30/2020 10/27/2020 11/05/2020 10/29/2020 10/20/2020 10/14/2020 10/02/2020 09/28/2020 09/23/2020 09/25/2020 09/16/2020 09/16/2020 09/09/2020 08/28/2020 08/28/2020 08/26/2020 08/17/2020 08/12/2020 08/06/2020 08/06/2020 07/28/2020 07/10/2020 06/27/2020 06/06/2020 03/21/2020
CDOM
1 105 80 23 26 17 24 33 39 51 99 60 58 67 67 74 86 86 75 97 102 108 108 117 135 251 167 220 85
Pending Inspection listings Address 401N 9th Ave 721 Boylston Ave E #105
$688
Built 2009 1930
MLS #
Date
1668796
11/01/2020
CDOM
51 51
Sold listings Address 401N 9th Ave 76 Cedar St #PH3 2717 Western Ave #628 2929 1st Ave #816 812 5th Ave N #210 2929 1st Ave #1206 2201 3rd #1002 323 Queen Anne Ave N #217 66 Bell Street #101
$760 $638 $714 $677 $763 $677 $607 $804
Built 2009 2008 2001 2000 2002 2000 1979 1999 1908
MLS #
Date
1661278 1655733 1651627 1650960 1649708 1648497 1644050 1637797
11/12/2020 11/04/2020 10/13/2020 09/17/2020 09/11/2020 11/06/2020 10/21/2020 09/17/2020
Researched and prepared by Kathie McNelis 1200 Westlake Ave N Ste 406 Seattle, WA(206) 283-5200
CDOM
28 30 9 13 8 58 40 18
401N 9th Ave Seattle, 98109 Sunday, November 22, 2020
Summary of Comparable Listings
This page summarizes the comparable listings contained in this market analysis.
323 Queen Anne Ave N #711 2415 2nd Ave #345 2201 3rd Ave #1202 401 9TH Ave N #404 401 9th Ave N #516 2911 2nd Ave #614
$399,999 $427,000 $430,000 $445,000 $449,950 $420,000
1 1 1 1 1 1
$435,389 1.0
Median: Average:
1.00 1.00 1.00 1.00 1.00 1.00
684 638 591 624 640 603
$585 $669 $728 $713 $703 $697
1.00
628
$695
1999 1994 1979 2009 2009 2009
1636940 1635449 1623106 1615698 1615133 1605963
09/02/2020 08/28/2020 09/11/2020 09/23/2020 09/30/2020 11/04/2020
$445,000 $443,040
Researched and prepared by Kathie McNelis 1200 Westlake Ave N Ste 406 Seattle, WA(206) 283-5200
4 3 17 64 70 106 33