Childers Hess GL Presentation

When the prestige of the Coldwell Banker® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 43 countries and territories, the extraordinary is possible.

LOCAL EXPERTISE

BRAND POWER GLOBAL CONNECTIONS

A LEADER IN LUXURY MARKETING MASTERS

This is the Coldwell Banker Bain Global Luxury® program at it’s essence.

LOCAL EXPERTISE

A name that commands instant respect and trust the world over

OVER 40 YEARS OF LOCAL EXPERTISE

Begun in Seattle as William A. Bain Associates, Coldwell Banker Bain has operated in the Northwest for over 40 years. We have 32 offices stretching from Bellingham, WA to Bend, OR. We are one of the largest Coldwell Banker affiliates in the world.

34 OFFICES

Covering most of the Pacific Northwest, Coldwell Banker Bain has brokers in almost every corner of the region

1200+ BROKERS

Our extensive footprint ensures that your listing will get the kind of visibility it deserves. Your listing will be shared with over 1,200 brokers and agents covering the entire region

40.3%

HIGHER

Than the NWMLS average, outperforming and outselling our rivals—averaging home sale prices 1

WASHINGTON

Anacortes

Bainbridge Island Bellevue Bellingham Bend Duvall Edmonds Everett Gig Harbor

Issaquah Kent Station Kirkland Lake Oswego Longview Lynnwood Madison Park Magnolia Marysville

Mercer Island

Portland Uptown Portland West Puyallup Redmond Relocation & Business Development

Seattle - Capitol Hill Seattle - Lake Union Silverdale

Tacoma Main

Tacoma North Tacoma Proctor Vancouver East Vancouver West OREGON Bend Oregon City Portland Uptown Portland West

BRAND POWER

A name that commands instant respect and trust the world over

A CENTURY OF “FIRSTS”

The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more that a century of innovation. This pioneering spirit can be traced to San Francisco’s financial district in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our world wide presence today as a a trailblazer in video, mobile, social media, and smart home technology.

In 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury® program—with the much anticipated debut of a new look. The redesigned and re-imagined Coldwell Banker Global Luxury® logo elegantly reflects the exceptional nature of the program’s luxury Property Specialists and that of their distinguished clientele.

Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for it’s time.

For the first time, prized estates are marketed through motion-picture technology.

Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube ™ channel.

A new era of luxury real estate begins with the Coldwell Banker Luxury program.

The Homes & Estates publication wins Gold at the 2018 Astra awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).

Coldwell Banker-affiliated agents handled 27,595 transaction sides of homes priced at $1 million or more in 2019—more than any other real estate brand.*

Coldwell Banker Global Luxury launches elegant new logo and design style.

The “Craftsmanship” campaign showcases the exclusive Global Luxury certification process as well as the expertise of the program’s esteemed Luxury Property Specialists.

Andorra Argentina Aruba Bahamas Bermuda Bristish Virgin Islands Cambodia Canada Cayman Islands Chile Costa Rica

Curaçao Cyprus Dominica Dominican Republic Egypt England France Grenada India Indonesia Ireland

Italy Jamaica Luxembourg Malta Mexico Monaco Netherlands Portugal Singapore Sint Maarten Spain

St. Kitts & Nevis

Thailand

Turkey

Turks & Caicos

United Arab Emirates

United States

Uruguay U.S. Virgin Islands (St. Croix & St. Thomas)

SUCCESS BY THE NUMBERS

The Luxury Property specialists aligned with the Coldwell Banker Global Luxury® program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2019 Coldwell Banker affiliated agents achieved tremendous results.

$1.9

$1 MILLION+ sales

day*

year-over-year

sales price of

MILLION+

SIDES

MILLION+

MARKETING GURUS

Setting a new standard by which many of the world’s finest estates are bought and sold

360 ° MARKETING APPROACH

The Coldwell Banker Global Luxury® program offers an impressive global stage from which to showcase your home. Coldwell Banker Global Luxury property specialists are truly border-less and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.

MARKETING

MEDIA

RELATIONS

360˚ MARKETING PLAN

EVENTS

MEDIA

EXPANSIVE ONLINE SYNDICATION

Finding a discerning buyer for a one-of-a-kind property takes ingenuity— and an expert command of today’s online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ. com, JamesEdition.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global.

ELITE INTERNATIONAL SYNDICATION

The Coldwell Banker global Luxury program has partnered with some of the world’s most exclusive and highperformance real estate syndication websites to maximize the global exposure of your luxury home.

THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK

ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such China’s Anjuke, the United Kingdom’s Properstar UK and India’s 99acres.

COLDWELLBANKERLUXURY.COM

The Coldwell Banker Global Luxury website connects an affluent audience to some of the world’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. A built-in referral network for Luxury Property Specialists’ exclusive use links us to other high-end real estate professionals locally and around the world.

• One in 10 visitors to the Coldwell Banker Global Luxury website are international

• Mobile-friendly, optimized for use on all devices

• 15,000+ luxury property listings across the globe

• $25+ billion in listing dollar value

• Opportunities to host high-resolution photography, 3-D videos, home tours, content, floor plans and more. The listings include a beautifully developed digital marketing package and can be “followed” by other agents, increasing visibility.

98% OF HOME SEARCHES BEGIN ONLINE

With more than 98% of home searches beginning online, it’s essential that your house have a polished and professional web presence. With your listing featured on the Multiple Listing Service (MLS), ColdwellBankerBain.com and ColdwellBanker.com, your home will get maximum exposure. Through Coldwell Banker Bain’s Distributed Listings program, your house will appear on more than 40 real estate and media sites, and over 500 syndicate sites including those dedicated to luxury properties.

THE TOTAL REACH OF OUR LISTING SYNDICATION INCLUDES HUNDREDS OF REAL ESTATE SITES, INCLUDING THE TOP 15:

1. Zillow - 36,000,000 Monthly Visitors

2. Trulia - 23,000,000 Monthly Visitors

3. Yahoo Homes - 20,000,000 Monthly Visitors

4. Realtor.com - 18,000,000 Monthly Visitors

5. Redfin - 6,000,000 Monthly Visitors

6. Homes.com - 5,000,000 Monthly Visitors

7. Apartment Guide - 2,500,000 Monthly Visitors

8. Curbed - 2,000,000 Monthly Visitors

9. ReMax - 1,800,000 Monthly Visitors

10. HotPads - 1,750,000 Monthly Visitors

11. ZipRealty - 1,600,000 Monthly Visitors

12. Apartments.com - 1,500,000 Monthly Visitors

13. Rent.com - 1,400,000 Monthly Visitors

14. Auction.com - 1,300,000 Monthly Visitors

15. ForRent.com - 1,200,000 Monthly Visitors

MOBILE MARKETING

The Coldwell Banker® brand has long regarded mobile marketing as the future of luxury. Expertise in the mobile space has led to the creation of a unique suite of products designed to give us the ability to respond immediately to online leads and maintain relationships with affluent clients who are on the go.

SOCIAL

HOMES & ESTATES

There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of the home — all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury® program.

Distributed four times a year and paired with two leading publications, Unique Homes and The Wall Street Journal, Homes & Estates offerers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture, and travel.

HOMES & ESTATES READERSHIP

2.2 million

HOMES & ESTATES

PER ISSUE

• Direct mail distribution to the WealthEngine® Demi-Billionaire List of individuals with a minimum net worth of $500 million. Plus, distribution to the top clients of Coldwell Banker Global Luxury® agents, and Coldwell Banker Realty offices worldwide.

UNIQUE HOMES MAGAZINE

ISSUE

• Homes & Estate magazine is inserted into Unique Homes which is distributed worldwide and has been published for more than 50 years.

WALL STREET JOURNAL

ISSUE

• Insertion into subscriber copies of the Friday edition of The Wall Street Journal in top ZIP codes in major metropolitan areas.

DIGITAL

ISSUE

• Digital editions are mailed to a targeted group of affluent consumers and subscribers of the Coldwell Banker Global Luxury Blog.

PROFESSIONAL PHOTOGRAPHY

Here at Coldwell Banker Bain, we believe in using professional-quality photography and videography that portray the architectural integrity and character of property. We have cultivated relationships with local photographers and videographers who are skilled in the art of capturing the beauty of your home and presenting it in the best possible light to affluent buyers.

BRANCH PROFILE

At Coldwell Banker Bain in East Vancouver, we aim to make your real estate experience a success. Our brokers, consistently ranked among the top perform ers of all Coldwell Banker affiliate offices, are industry professionals with a passion for real estate who are driven to excel on your behalf. Our core principle –Do the right thing and represent your client to the best of your ability –means no one is more committed to customer service and your complete satisfaction than we are. Our knowledgeable brokers stay current with the market and ever-changing legal informa tion. Their training, insight, expertise and experience combine to make selling your home seamless and stress-free. Clients list with us confident that our mar ket strength and advocacy will get real results. And we do. And because we don’t just work here, we live here too, we’re proud supporters of the many local groups and charitable organizations that strengthen Clark County and make our community great.

PROPERTY MARKETING MATERIALS

Even with the rapid embrace of digital media, the modern luxury consumer still appreciates the tactile experience of holding a beautiful brochure or printed invitation in their hands. Our Creative Department will work closely with you to craft a bespoke collection of collateral for your property. From our custom property pages to our stylish 12-page brochures, these elements are crucial to marketing your property.

Flyers, postcards, brochures and other custom printed pieces place your property in the right hands.

BROKER-TO-BROKER NETWORKING

BROKER PREVIEW

Your property may be registered as part of a weekly preview inviting the area’s top brokers to tour your property for an agreed period of time.

BROKER OPEN HOUSE

To ensure that your property is front and center in the local real estate community, a VIP list of top-performing brokers will be invited to a private reception at your home.

DISTRIBUTION OF MATERIALS

Property marketing materials, including, but not limited to postcards, flyers and brochures, will be distributed through the Coldwell Banker Global Luxury network to keep the broker community informed.

Childers & Hess Team

With the utmost professionalism, resourcefulness and dedication, Kristy Childers and Molly Hess deliver exceptional results to their valued clients. Through their combined efforts, this team of two professionals constantly strives to provide the highest level of personal service to ensure that their clients enjoy the most rewarding real estate experience possible.

Through THE CHILDERS & HESS TEAM’s genuine concern and deep commitment to their clients, they consistently offer exceptional representation with a personal touch.

THE CHILDERS & HESS TEAM serves a full array of clients from first time buyers to those seeking their expertise in Residential, Distinctive Luxury Properties and Relocation Services. As a client looking to purchase or sell in the Greater Clark County real estate market, you may rely on their intimate knowledge of the distinct communities throughout the region. Sellers benefit from the skillful marketing measures they apply and greatly appreciate how they develop highly attractive and effective marketing materials that distinctively highlight their home. By applying these effective measures, THE CHILDERS & HESS TEAM creates greater interest from prospective buyers who will appreciate the distinguished features of their property. When working with buyers, they carefully take the time and attention to evaluate and prioritize their clients’ goals so that they may skillfully find a home that their homebuyers will truly cherish.

EVALUATION

The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors as:

1. Location

2. Buyer Demand

3. Financing

If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.

MARKET EVALUATION

Overpricing drawbacks are numerous and rarely to your benefit.

• Pricing your property higher than comparable properties may actually help sell another property more quickly than yours

• Overpricing may attract the wrong buyers

• Agents will miss showing your property to potentially qualified buyers because your home is out of their clients price range