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INSPIRE. EMPOWER. ENRICH.
TABLE OF CONTENTS
INSPIRE AND EMPOWER Our vision Power in our brokers What can you imagine?
OUR CULTURE Our family A culture of caring What can you imagine?
ALL-IN-ONE BUSINESS TOOLS DeltaNet Automated print solutions Agent websites Digital marketing
TRAINING AND EDUCATION Free in-house certified clock hour training Coldwell Banker University Manager-in-development training Business mentors
OUR STORY National and global overview Strength in numbers
YOUR POTENTIAL Brand assets Regional marketing support Custom creative agency Agent advertising
GLOBAL LUXURY Brand power Marketing resources Global listing exposure
GIVING BACK Value alliance Housing first Fundraising goals Bring hope home Homes for dogs
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POWER IN OUR AGENTS
Power in our agents. Coldwell Banker Bain agents understand the power of the imagination. They realize the emotional connection to the places we call home. Inspiring their clients to imagine and empowering them to realize the dream. Imagine your best life. What does that look like? Is it a shorter commute, increased income, free time or better support services? Maybe it is technology or a culture of acceptance. Whatever you believe your best life to be, we believe it is with Coldwell Banker Bain. We recognize the power in our agents, we recognize the power in you.
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DEDICATION
Dedicated to the love of people and home since 1906. Coldwell Banker® affiliated agents understand that home is far more than a location. Home is inextricably tied to family, to memories, to hope and to love. Each and every day, it’s a dream that we help make into reality for thousands. If that’s not worth waking up for, what is? We are a company devoted to the service of our clients, the success of our agents and the remarkable power of home. We’re also dedicated to creating dominant winners in every market we serve. It’s something we call the Coldwell Banker Way. We invite you to read these pages and learn more about our brand. By the time you’re finished, you’ll understand why some of the most successful agents in the industry have joined the Coldwell Banker network, and why you should, too.
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our story
ADVANTAGES
Welcome to the real estate company with real advantages. All real estate agents aren’t the same, so it’s not surprising that the same holds true for real estate companies. In every facet of our industry, Coldwell Banker Real Estate LLC sets the standard for innovation, expertise and support. As a Coldwell Banker affiliated agent, you’ll enjoy access to state-of-the-art technology, the strength of a global network and an empowering culture of excellence— advantages that will elevate your brand in the minds of consumers and distinguish you from the competition.
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our story
INFLUENCE
When choosing a real estate company, influence definitely matters. The Coldwell BankerŽ brand is a global network of over 92,000 agents spanning 44 countries, united by what is perhaps the strongest legacy in real estate. As an individual agent, you’ll see some serious advantages from affiliating with one of the industry’s largest names. Advantages such as global referrals, unparalleled brand recognition, advertising campaigns and advanced tools ensure that our agents have the resources they need to maximize their business. Because when it comes to your real estate business, bigger is most certainly better. Coldwell Banker Bain is one of the largest Coldwell Banker franchises in the world. With 32 branches and over 1,200 brokers, our local presence is unquestionable.
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our story
THE NUMBERS
Coldwell Banker by the numbers.
BILLION SALES VOLUME ( 2018) 1
Plenty of real estate companies talk a good game, but when the rubber meets the road, few others stack up to the bona fides at the Coldwell Banker brand. Whether it’s having over $240 billion in sales volume,1 leading the social and digital media environment, contributing to local communities and causes, or activating the power of a global network for referrals, the Coldwell Banker network has the competition’s number. Which means so do our agents.
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our story
BAIN HISTORY
OUR MISSION IS NOT TO BE THE LARGEST, BUT TO BE THE BEST.
Over 40 years of local history. Begun in Seattle as William A. Bain Associates, Coldwell Banker Bain has operated in the Northwest for over 40 years. We have 32 offices stretching from Anacortes to Bend. Combined with our Oregon-based branches we are one of the largest Coldwell Banker affiliates in the world. “The only reason I went to work for Bill Bain is because he had the squeakiest, cleanest reputation of anyone in the industry.” Bill Riss,
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32 1,200+ OFFICES,
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LOCAL BROKERS
Owner, Coldwell Banker Bain
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our story
REALIZING DREAMS
Making dreams come true. We’ll start by asking questions – lots of them. Once we understand that close-to-your-heart vision, we ignite our experience, connections and expertise. We bring you new ideas. We open doors you didn’t know were there. Your vision becomes ours. You advance confidently in the direction of your dreams. With one of the best broker training programs in the country, you can be assured of consistent, highest-level service and transactional expertise at any of our 32 offices. Next-generation tech resources help you envision and articulate your must-haves and just-imagines. From “hello” to the moment you open the door on all that you’ve imagined, we bring market and industry knowledge, professional expertise and experience to ensure your interests are always protected.
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our culture
OUR FAMILY
Where do you call home?
WHEREVER YOU ARE FROM, TODAY YOU ARE HERE.
Welcome.
With a family of over 1,200 brokers, we are a very diverse group. Representing the Pacific Northwest in all of it’s diversity, Coldwell Banker Bain is a family where pride runs deep. We will never apologize for who we are. Our voice is not arrogant but confident. We are well trained, well supported and well equipped. We are a family of true experts in real estate.
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We are also relationship builders. It is not just your business we care about, but you. Approaching every transaction or situation knowing someone has your back is a priority for our family. You should expect nothing less from a place you call home.
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our culture
CULTURE OF CARING
A culture of caring. Coldwell Banker Bain has always had a philosophy of giving back to the community. We have a very advanced community partnership program. We give because we care. Although PR and Marketing opportunities exist around giving to causes or supporting social initiatives, that is not our motivation, our goal is to make a difference. In 2015, the Coldwell Banker® brand started the Homes for Dogs Project, in partnership with Adopt-a-Pet.com, to find loving homes for dogs in need. Our affiliated agents and staff have gone above and beyond in embracing the initiative, with many volunteering their time, taking to social media and hosting local adoption events. The Homes for Dogs Project has become a powerful way for agents to connect with their communities and has led to tens of thousands of adoptions—an accomplishment we’re extremely proud of.
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our culture
INSPIRE
We inspire. Inspiration is the catalyst to all great things. So, what would your best life look like? Do you have all the tools and support necessary to get there? Are there others that you can share your dream with that will help you make it a reality? At Coldwell Banker Bain we will inspire you. We have all support, training, marketing, mentoring and tools necessary for you to make your best life possible. We know, because our brokers are doing it every day. Each broker is unique in many ways. And each has their own way of finding success. We understand this and will help you tailor your business plan to accommodate your lifestyle, family commitments and financial goals to make your best life more than and inspired conversation.
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We inspire others to imagine their best life and empower them to make it a reality. 3
our culture
EMPOWER
We empower. Using the best tools in the industry is only the beginning of how we empower our brokers. We provide the support, training, marketing, tools and mentorships that go far beyond what our competitors may offer. We know the best measure of success is in the numbers and our numbers don’t lie. Our brokers are consistently the highest producers in the industry, and we are making sure that trend continues. Every aspect of your business is as important to us as it is to you. That is why we provide: • • • • • • • • • • •
Customized agent websites DeltaNet business platform Agent advertising campaigns Bain learning center Technology support Marketing support Custom creative agency Transaction support Global Luxury program Brand advertising Business plans and mentoring
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our culture
ENRICH
We enrich. All of what we do results in one thing - to enrich the lives of others.
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From the pursuit of living your best life to the goal of enriching others, our family is with you every step of the way. We realize that the time you have been given is a great gift, and it should be spent wisely. 3
So, spend time with your family because you know your business is growing. Go on that luxury listing presentation because you already own it. Volunteer for the things you are passionate about, because you really can help. We will enrich you so you can enrich others.
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our culture
COMMUNITY
Connecting communities. Our business is our commnuities. Community is a powerful concept and one we belive in strongly. We understand the need to help those around us and at times even get a little help. Community support is not a one-way street. We make sure our communities feel the same support they afford us. Knowing our communities is easy because we are those commnuties. We work there, we play there, make friends there and even help in times of need.
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your potential
BRANDING
Brand assets. Few things are as powerful as a recognized brand. Coldwell Banker Bain has over 40 years of brand presence in the PNW and with our new brand refresh is getting even more attention.
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Between our standard branding and our Global Luxury program there is no question who we are.
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From professional printed listing presentations and buyers books to fully customized branding packages, we have all the assets necessary to intimidate even our top competitors. One thing you will never do with the assets we provide...apologize for them.
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your potential
REGIONAL MARKETING SUPPORT
Regional marketing support. Imagine, you get a new listing. You just finish entering into the MLS and minutes later, you are contacted by your regional marketing support specialist. A person who knows all of our systems, vendors and templates inside and out. A person who will help you work through getting the post cards sent, the broadcast email put together and the ecards and flyers done.
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Oh, you like to get your materials together prior to listing. No problem, we also have that covered. Our regional marketing support specialists are trained to know all of our systems and how they work together. If they don’t have the answers, they know where to find them. You won’t find another company sponsored support network that can compare.
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your potential
CUSTOM CREATIVE
Custom creative agency. From something as simple as an intro animation to your videos to a full branding package, our creative agency will get you taken care of. We have some of the best talent in the industry working for you. Whether you are looking to write a script for an upcoming video, design a new set of marketing flyers with your own branding or just to have someone that can tweak a logo design, we have the right people. Our in-house agency can provide: • • • • • • • • • • •
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Custom logo design Website customization Branding packages Advertising layouts Video animations Social media posts Special event and holiday marketing Email templates Copy writing Swag design Marketing strategies
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Every broker knows that advertising and brand awareness is important, but many have no idea where to start. Our team will not only help you layout your ad but we can help determine the best places to place the ad, the frequency of the advertising and the messaging. No matter what your budget is, there is an advertising opportunity.
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We have worked to negotiate the best advertising rates in some of the most sought after publications and online portals.
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business tools
Delta Net
The Delta Net all-in-one platform All of the tools and resources that we have available at your fingertips. When we decided to move to the Delta Net platform we needed a solution that made it easier for brokers to get their work done. Although no system does it all, this one is as close as we have found.
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Some of the features are: • Drag and drop organization of resources 3
• System notifications • Single Sign On (SSO) • Only one contact list to manage • Built in CRM • Automatic imports from the MLS to your templates • Direct link to your listings and display properties • Teams website • SMS notifications (text messaging) • Street Beat market reports
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business tools
PRINT SOLUTIONS
Automated print solutions. Having a print solution that takes the heavy lifting out of your marketing routine is important when listing properties. Our print partners understand this and along with our incredible technology department have implemented systems that provide: • • • •
Import from the MLS Automated print and mail features Entire brand asset suites On-demand printing of our exclusive 60page sellers book • 24hr turnaround on several products • Farming products • Special event and holiday marketing The print quality is exceptional and offers special finishes like Soft Touch, Matte laminations and Scodex spot gloss finishes.
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business tools
Web Punch
Web Punch online reputation management Today, your online reputation is everything. While you’re busy helping clients find the perfect property, we’re working behind the scenes with our partner, WebPunch, to make sure your online reputation is squeaky clean. We provide a combination of services that go above and beyond simple reputation management, giving you access to the tools, software, and team that makes WebPunch’s services truly unique. Through unparalleled visibility, client feedback, and the important process of monitoring, generating, and responding to online reviews, you’ll stand out among potential clients. All of this will help you foster relationships built on your outstanding reputation.
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• Client Feedback: Listening to the voices of your clients provides valuable insight into what you’re doing right and where you might have the opportunity to improve. WebPunch’s Customer Feedback tool will survey your clients, aggregate their feedback, and organize it into customizable and easy to understand segments. • Online Review Generation: When surveying your clients for their feedback, those with positive remarks are considered “promoters,” and are encouraged to share their positive feedback on platforms like Google and Facebook. WebPunch makes it easy for clients to share, which boosts outstanding and legitimate reviews for your agents. • Online Monitoring: Know what your clients are saying about you online when it happens. You’ll be alerted to new reviews, positive, neutral, or negative across the vast network of directory sites we monitor. • Responding to Reviews: Don’t let your reviews go unanswered. Show your current and potential clients that you’re listening and let WebPunch do the responding for you! The team will craft tactful and professional replies to any negative review, as well as make those who have left a positive review feel happy, heard, and appreciated. • Business Listings: For potential clients to work with you, they’ll need to be able to find you. That’s where WebPunch can ensure you’ll have the greatest visibility among potential clients on over 300 directory sites. You and your outstanding reputation won’t be hard to find.
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business tools
CB Exchange
Coldwell Banker exchange. Augmenting the tools and resources of Coldwell Banker Bain, CB Exchange is a suite of resources that takes advantage of one of the largest real estate focused technology platforms in the nation. With a histroical database of millions of users, CB Exchange brings you the tools and resources that give Coldwell Banker Bain brokers distinct advantages like: • • • • •
CBx Buyer Locator List Trac Lead Router List Hub Social Ad Engine
Well organized and easily accessed through your DeltaNet dashboard.
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business tools
AGENT WEBSITES
Agent websites with the full power of our corporate site. Starting with the IDX feed and expanding from there, your agent website will have all the power of our corporate website customized for you. Some of the features your website will include: • Custom background options including video, cinemagraphs and slide-shows • Your own custom brand on the site • Testimonials • Personal videos • Lead generation and Capture • Blog • Soft offers • Client accounts with alerts • Featured listings as well as a portfolio of sold listings • Custom pages and Menus • Printable property detail pages • AVM • Staff to help you customize your site
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business tools
DIGITAL MARKETING
Digital marketing done right. Digital advertising and marketing is very effective when done correctly. Our team has the experience and creative genius to propel your digital marketing to the next level. From your own re-targeting ad campaigns to a social media calendar and content assistance, we will support all of your digital efforts. A few things you can expect from us are:
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• Online digital Global Luxury Magazine • Social media ads and posts
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• Digital ad campaigns • Animated social media posts • Monthly newsletter • Digital property flip books • Ecards and flyers that can be sent in drip campaigns • Online content catalog • Expert assistance on your digital strategy
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global luxury
BRAND POWER
We know a little bit about luxury. There’s no place the Coldwell Banker® sign is more at home than in front of many of the world’s premier luxury properties. The Coldwell Banker Global Luxury® Program is among the most successful names in high-end real estate, powered by agents in 44 countries who deeply understand this unique market’s intricacies and clientele. It’s why we had over 28,000 transaction sides of $1 million-plus properties annually.1 Proprietary tools such as the flagship Homes & Estates magazine (on newsstands across the globe), a luxury certification course created with the Institute of Luxury Home Marketing and an unrivaled international referral network are just a few of the reasons why the Coldwell Banker Global Luxury Program is a truly extraordinary force in the luxury space. For the agent with a desire to enter this exclusive market, there is no partner better suited to bring you success.
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global luxury
Marketing like a luxury agent.
MARKETING RESOURCES
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If your going to play the role, your going to have to look the role. We start with helping you get the best professional headshots and work our way through your marketing portfolio all the way to a cinematic quality personal video. Along the way we will help you with your personal branding and custom designed marketing templates to include a professionally designed and printed listing presentation.
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So whether you are new to the luxury market or a seasoned professional, we have the marketing resources to move the needle and make your marketing look better than ever.
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global luxury
GLOBAL LISTING SYNDICATION
Exposure around the globe. Our global syndication on luxury listings, offices in 44 countries and over 92,000 brokers in our Coldwell Banker network gives us a reach around the world, while still being your local experts. No other real estate company in the Northwest can offer such a diverse and expansive network. From Paris to Los Angeles, Goldwell Banker Global Luxury is there.
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training & education
FREE IN-HOUSE CERTIFIED CLOCK HOUR TRAINING
In-house clock hour training. Coldwell Banker Bain’s training and education is the best in the industry. With certified inhouse instructors, you can get most of your clock hour education out of the way for free!
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Aligned with the Bain Learning Center and the Coldwell Banker University, you will be the most informed and well trained broker in the business. From our fast-start training program to advanced real estate courses we offer training and education for every broker, regardless of experience and level of expertise.
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training & education
MANAGER IN DEVELOPMENT TRAINING
We don’t only hire managers, we develop them. We believe it is always better to hire from within. If you are a broker and are interested in becoming a manager, we have an excellent training program designed just for you.
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training & education
BUSINESS MENTORS
Learn from the pros with a proven history of success. There is nothing like learning from those who have already done it. Our business mentors and managers are not only excellent teachers but they have street credibility. They have all been successful as an agent. Some of the things they will do to help you get your business on the right track are: • Reviewing your business plan • Developing action plans to help you achieve your goals • Introduce you to successful peers that are willing to help you succeed • Suggest training and education to improve your effectiveness as an agent • Provide you with marketing assets, tools and resources that will enhance your business • Provide you with transaction support • Provide you with expert guidance in difficult transactions
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giving back
HOMES FOR DOGS
Every dog deserves a great home. In 2015, the Coldwell Banker® brand started the Homes for Dogs Project, in partnership with Adopt-a-Pet.com, to find loving homes for dogs in need. Our affiliated agents and staff have gone above and beyond in embracing the initiative, with many volunteering their time, taking to social media and hosting local adoption events. The Homes for Dogs Project has become a powerful way for agents to connect with their communities and has led to tens of thousands of adoptions—an accomplishment we’re extremely proud of.
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giving back
BRING HOPE HOME
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Coldwell Banker Bain wants to help put an end to domestic violence. And you can help. Through our partnership with Domestic Violence Housing First, a program dedicated to getting domestic violence survivors and their children into safe and stable housing and providing the support they need to rebuild their lives, we aim to help these survivors break their silence, heal from the trauma of violence and chart a different future for their families.
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Please join us in our mission. Together we can help domestic abuse survivors start a new life. Because it’s not enough to have a home if it isn’t safe.
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our office
COLDWELL BANKER BAIN OF LAKE OSWEGO
What makes us us. The Lake Oswego office has long been the flagship office for Coldwell Banker Bain in the Portland metro area. We are a cohesive team of diverse real estate brokers with a variety of skillsets. If you are chosen to be a part of this group, you will benefit from associating with top professionals who collaborate and share ideas on how best to develop a strong business in our rapidly changing industry.
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our office
COLDWELL BANKER BAIN OF LAKE OSWEGO
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At Coldwell Banker Bain, you will see the benefits of associating with a company with real resources that are thoughtfully applied to further the success of their clients and brokers. We know you have options, and you should feel confident the company you associate with continually works to set themselves apart from the competition. At Coldwell Banker Bain, the name means something.
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Inspire. Empower. Enrich. Your journey starts here.
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