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INSPIRE. EMPOWER. ENRICH.
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TABLE OF CONTENTS
OUR OFFICE OUR CULTURE
GLOBAL LUXURY
Inspire, Empower, Enrich
Brand power Marketing resources and Global listing exposure
INSPIRE AND EMPOWER
TRAINING AND EDUCATION
Power in our brokers
Free business mentors and clock hour training
YOUR POTENTIAL Transaction support Marketing support and custom creative Brand assets and agent advertising
OUR STORY Strength in numbers Bain history
ALL-IN-ONE BUSINESS TOOLS Digital marketing Curated Automated print solutions Agent websites Op CIty DeltaNet CB Desk
GIVING BACK Homes for dogs Bring hope home
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our office
COLDWELL BANKER BAIN OF LYNNWOOD
We are broker focused.
What makes us us.
As the Principal Managing Broker of Coldwell Banker Bain of Lynnwood and Edmonds I want to be the first to welcome you into our community of real estate professionals. We pride ourselves on delivering the best client experience every time and look forward to your unique contribution. In order to provide the best client experience, we must offer and deliver the highest level of support to our brokers. I’m proud to share that I, along with our incredible staff, have one goal every day—deliver unmatched services to our brokers in order to enable them to thrive in life and in business.
When it comes to selling real estate, we at Coldwell Banker Bain of Edmonds succeed on the strength of our local expertise. We’re Snohomish County and King County specialists with deep roots in these communities. We have a passion for superior customer service that is unrivaled in the industry. We outperform the competition on the strength of our knowledge, understanding of the people and neighborhoods we represent, and unwavering commitment to our clients.
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As part of Coldwell Banker’s global network, we have the knowledge, insight, training and resources to guide our clients through even the most complex transactions. Using advanced technology and capitalizing on local and national market dynamics, we make selling a home seamless and stress-free. Clients list with us knowing that our market strength and advocacy will get real results. When you partner with us you’ll have the best trained and most knowledgeable brokerage on your side.
I invite you to explore this book and learn more about what Coldwell Banker Bain is and how we deliver excellent client and broker services. You’re always welcome to contact me with questions and I look forward to getting to know you. Best, Scott Dickinson
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our culture
INSPIRE, EMPOWER, ENRICH
We inspire. Inspiration is the catalyst to all great things. So, what would your best life look like? Do you have all the tools and support necessary to get there? Are there others that you can share your dream with that will help you make it a reality? At Coldwell Banker Bain we will inspire you. We have all support, training, marketing, mentoring and tools necessary for you to make your best life possible. We know, because our brokers are doing it every day. Each broker is unique in many ways. And each has their own way of finding success. We understand this and will help you tailor your business plan to accommodate your lifestyle, family commitments and financial goals to make your best life more than an inspired conversation.
We inspire others to imagine their best life and empower them to make it a reality.
We empower. Using the best tools in the industry is only the beginning of how we empower our brokers. We provide the support, training, marketing, tools and mentorships that go far beyond what our competitors may offer. We know the best measure of success is in the numbers and our numbers don’t lie. Our brokers are consistently the highest producers in the industry, and we are making sure that trend continues. Every aspect of your business is as important to us as it is to you. That is why we provide: •
Customized agent websites
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DeltaNet business platform
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Agent advertising campaigns
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Bain learning center
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Technology support
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Marketing support
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Custom creative agency
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Transaction support
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Global Luxury program
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Brand advertising
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Business plans and mentoring
We enrich. All of what we do results in one thing—to enrich the lives of others. From the pursuit of living your best life to the goal of enriching others, our family is with you every step of the way. We realize that the time you have been given is a great gift, and it should be spent wisely. 1
So, spend time with your family because you know your business is growing. Go on that luxury listing presentation because you already own it. Volunteer for the things you are passionate about, because you really can help. We will enrich you so you can enrich others. 3
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POWER IN OUR AGENTS
Power in our agents. Coldwell Banker Bain agents understand the power of the imagination. They realize the emotional connection to the places we call home. Inspiring their clients to imagine and empowering them to realize the dream. Imagine your best life. What does that look like? Is it a shorter commute, increased income, free time or better support services? Maybe it is technology or a culture of acceptance. Whatever you believe your best life to be, we believe it is with Coldwell Banker Bain. We recognize the power in our agents, we recognize the power in you.
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your potential
MARKETING SUPPORT AND CUSTOM CREATIVE
Regional marketing support.
Custom creative agency.
Imagine, you get a new listing. You just finish entering into the MLS and minutes later, you are contacted by your regional marketing support specialist. A person who knows all of our systems, vendors and templates inside and out. A person who will help you work through getting the post cards sent, the broadcast email put together and the ecards and flyers done.
From something as simple as an intro animation to your videos to a full branding package, our creative agency will get you taken care of.
Oh, you like to get your materials together prior to listing. No problem, we also have that covered. Our regional marketing support specialists are trained to know all of our systems and how they work together. If they don’t have the answers, they know where to find them. You won’t find another company sponsored support network that can compare.
We have some of the best talent in the industry working for you. Whether you are looking to write a script for an upcoming video, design a new set of marketing flyers with your own branding or just to have someone that can tweak a logo design, we have the right people. Our in-house agency can provide: •
Custom logo design
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Website customization
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Branding packages
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Advertising layouts
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Video animations
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Social media posts
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Special event and holiday marketing
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Email templates
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Copy writing
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Swag design
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Marketing strategies
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your potential Brand assets.
Agent advertising.
Few things are as powerful as a recognized brand. Coldwell Banker Bain has over 40 years of brand presence in the PNW and with our new brand refresh is getting even more attention.
Every broker knows that advertising and brand awareness is important, but many have no idea where to start.
Between our standard branding and our Global Luxury program there is no question who we are. From professional printed listing presentations and buyers books to fully customized branding packages, we have all the assets necessary to intimidate even our top competitors. One thing you will never do with the assets we provide... apologize for them.
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BRAND ASSETS AND AGENT ADVERTISING
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Our team will not only help you layout your ad but we can help determine the best places to place the ad, the frequency of the advertising and the messaging. No matter what your budget is, there is an advertising opportunity. We have worked to negotiate the best advertising rates in some of the most sought after publications and online portals. Even if you are only trying to market a client’s property or you are launching a full-on brand awareness campaign, we can help.
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business tools
DIGITAL MARKETING
Digital marketing done right. Digital advertising and marketing is very effective when done correctly. Our team has the experience and creative genius to propel your digital marketing to the next level. From your own re-targeting ad campaigns to a social media calendar and content assistance, we will support all of your digital efforts. A few things you can expect from us are: •
Online digital Global Luxury Magazine
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Social media ads and posts
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Digital ad campaigns
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Animated social media posts
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Monthly newsletter
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Digital property flip books
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Ecards and flyers that can be sent in drip campaigns
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Online content catalog
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Expert assistance on your digital strategy
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business tools
CURATED
Renovating and Staging
with Curated. Renovating and Staging a listing before it’s put it on the market is one of the smartest financial decisions a seller can make. But youand your clients need to work with a partner who understands what buyers in your market are looking for, and knows which upgrades are going to increase the value of the home. Coldwell Banker Bain has partnered with Curbio, the nation’s leading pre-sale renovation company, to bring you Curated, Powered by Curbio, our new concierge program designed to transform a property into a move-in ready listing. Our renovations are hassle-free, ensuring your home spends less time on the market and sells for more than you thought possible. Our staging solutions with Spade & Archer Design will ensure that a property realizes it’s full potential. The best part? The sellers don’t pay for the work until their home sells.
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PRE-SALE HOME IMPROVEMENT WITHOUT THE STRESS, HASSLE OR U P F R O N T C O S T.
$50k AVERAGE PROFIT INCOME
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58% FEWER DAYS ON MARKET
60%
FASTER RENOVATION TIME
business tools
PRINT SOLUTIONS
Automated print solutions. Having a print solution that takes the heavy lifting out of your marketing routine is important when listing properties. Our print partners understand this and along with our incredible technology department have implemented systems that provide: •
Import from the MLS
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Automated print and mail features
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Entire brand asset suites
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On-demand printing of our exclusive 60-page sellers book
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24-hour turnaround on several products
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Farming products
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Special event and holiday marketing
The print quality is exceptional and offers special finishes like Soft Touch, Matte laminations and Scodex spot gloss finishes.
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business tools
AGENT WEBSITES
Agent websites with the full power of our corporate site. Starting with the IDX feed and expanding from there, your agent website will have all the power of our corporate website customized for you. Some of the features your website will include:
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Custom background options including video, cinemagraphs and slide-shows
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Your own custom brand on the site
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Testimonials
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Personal videos
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Lead generation and Capture
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Blog
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Soft offers
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Client accounts with alerts
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Featured listings as well as a portfolio of sold listings
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Custom pages and Menus
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Printable property detail pages
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AVM
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Staff to help you customize your site
business tools
OPCITY
OpCity’s lead generation Our partnership with OpCity’s lead generation program means working and converting leads is a much easier process, giving agents the chance to focus on what they do best – selling homes. OpCity prescreens online real estate leads and connects motivated buyers and sellers directly with agents. Every day, OpCity’s team connects with consumers to route leads faster and more efficiently. Their tools and processes help agents close more deals, and the more agents interact with potential leads, the more refined those leads will become over time.
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business tools
Delta Net
The Delta Net all-in-one platform All of the tools and resources that we have available at your fingertips. 1
When we decided to move to the Delta Net platform we needed a solution that made it easier for brokers to get their work done. Although no system does it all, this one is as close as we have found. Some of the features are:
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Drag and drop organization of resources
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System notifications
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Single Sign On (SSO)
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Only one contact list to manage
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Built in CRM
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Automatic imports from the MLS to your templates
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Direct link to your listings and display properties
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Teams website
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SMS notifications (text messaging)
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Street Beat market reports
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business tools
CB Desk
Coldwell Banker Desk. Augmenting the tools and resources of Coldwell Banker Bain, CB Desk is a suite of resources that takes advantage of one of the largest real estate focused technology platforms in the nation. With a histroical database of millions of users, CB Desk brings you the tools and resources that give Coldwell Banker Bain brokers distinct advantages like: •
CBx Buyer Locator
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List Trac
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Lead Router
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List Hub
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Social Ad Engine
Well organized and easily accessed through your DeltaNet dashboard.
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global luxury
BRAND POWER
We know luxury. There’s no place the Coldwell Banker® sign is more at home than in front of many of the world’s premier luxury properties. The Coldwell Banker Global Luxury® Program is among the most successful names in high-end real estate, powered by agents in 44 countries who deeply understand this unique market’s intricacies and clientele. It’s why we had over 28,000 transaction sides of $1 million-plus properties annually. Proprietary tools such as the flagship Homes & Estates magazine (on newsstands across the globe), a luxury certification course created with the Institute of Luxury Home Marketing and an unrivaled international referral network are just a few of the reasons why the Coldwell Banker Global Luxury Program is a truly extraordinary force in the luxury space. For the agent with a desire to enter this exclusive market, there is no partner better suited to bring you success.
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global luxury
MARKETING RESOURCES AND GLOBAL LISTING EXPOSURE
Marketing like a luxury agent. If you’re going to play the role, you’re going to have to look the role. We start with helping you get the best professional headshots and work our way through your marketing portfolio all the way to a cinematic quality personal video. Along the way we will help you with your personal branding and custom designed marketing templates to include a professionally designed and printed listing presentation. So whether you are new to the luxury market or a seasoned professional, we have the marketing resources to move the needle and make your marketing look better than ever.
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global luxury Exposure around the globe. Our global syndication on luxury listings, offices in 44 countries and over 92,000 brokers in our Coldwell Banker network gives us a reach around the world, while still being your local experts. No other real estate company in the Northwest can offer such a diverse and expansive network. From Paris to Los Angeles, Goldwell Banker Global Luxury is there.
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training & education In-house clock hour training. Coldwell Banker Bain’s training and education is the best in the industry. With certified in-house instructors, you can get most of your clock hour education out of the way for free! Aligned with the Bain Learning Center and the Coldwell Banker University, you will be the most informed and well trained broker in the business. From our fast-start training program to advanced real estate courses we offer training and education for every broker, regardless of experience and level of expertise.
FREE BUSINESS MENTORS AND CLOCK HOUR TRAINING
Learn from the pros with a proven history of success. There is nothing like learning from those who have already done it. Our business mentors and managers are not only excellent teachers but they have street credibility. They have all been successful as an agent. Some of the things they will do to help you get your business on the right track are: •
Reviewing your business plan
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Developing action plans to help you achieve your goals
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Introduce you to successful peers that are willing to help you succeed
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Suggest training and education to improve your effectiveness as an agent
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Provide you with marketing assets, tools and resources that will enhance your business
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Provide you with transaction support
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Provide you with expert guidance in difficult transactions
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our story
ADVANTAGES
BILLION SALES VOLUME ( 2018)
Welcome to the real estate company with real advantages.
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All real estate agents aren’t the same, so it’s not surprising that the same holds true for real estate companies. In every facet of our industry, Coldwell Banker Real Estate LLC sets the standard for innovation, expertise and support. As a Coldwell Banker affiliated agent, you’ll enjoy access to stateof-the-art technology, the strength of a global network and an empowering culture of excellence—advantages that will elevate your brand in the minds of consumers and distinguish you from the competition.
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Coldwell Banker Bain is one of the largest Coldwell Banker franchises in the world. With 32 branches and over 1,200 brokers, our local presence is unquestionable.
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2017 Quotables. 2 2017 Klout. 42017 ComScore.
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Adopt‑a‑Pet.
our story
BAIN HISTORY
Over 40 years of local history.
OUR MISSION IS NOT TO BE THE LARGEST, BUT TO BE THE BEST.
Begun in Seattle as William A. Bain Associates, Coldwell Banker Bain has operated in the Northwest for over 40 years. We have 32 offices stretching from Anacortes to Bend. Combined with our Oregon-based branches we are one of the largest Coldwell Banker affiliates in the world.
“The only reason I went to work for Bill Bain is because he had the squeakiest, cleanest reputation of anyone inthe industry.”
Bill Riss, Owner, Coldwell Banker Bain
32 1,200+ OFFICES,
LOCAL BROKERS
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giving back
HOMES FOR DOGS
Every dog deserves a great home. In 2015, the Coldwell Banker® brand started the Homes for Dogs Project, in partnership with Adopt-a-Pet.com, to find loving homes for dogs in need. Our affiliated agents and staff have gone above and beyond in embracing the initiative, with many volunteering their time, taking to social media and hosting local adoption events. The Homes for Dogs Project has become a powerful way for agents to connect with their communities and has led to tens of thousands of adoptions—an accomplishment we’re extremely proud of.
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giving back
BRING HOPE HOME
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Coldwell Banker Bain wants to help put an end to domestic violence. And you can help. Through our partnership with Domestic Violence Housing First, a program dedicated to getting domestic violence survivors and their children into safe and stable housing and providing the support they need to rebuild their lives, we aim to help these survivors break their silence, heal from the trauma of violence and chart a different future for their families.
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Please join us in our mission. Together we can help domestic abuse survivors start a new life. Because it’s not enough to have a home if it isn’t safe.
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Inspire. Empower. Enrich. Your journey starts here.
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