BUYERS PRESENTATION
EARLINE PENSON Cell: (503) 804-8781 Office: (503) 224-7325 EarlinePenson@CBBain.com EarlinePenson.CBBain.com 636 NW 21st Ave Portland, OR 97209
In today’s challenging real estate market, there is NO substitute for experience. Choosing the right real estate broker, with the right market knowledge to advocate for you, is critical to successfully completing a prudent real estate transaction. I am a principal broker with a true passion for residential real estate, and the vibrant quality of life that can be found in Portland, Oregon. Born and raised in Portland, I am city smart and neighborhood savvy. I know just about every desirable and up-and-coming neighborhood there is to be found. With my market knowledge and professional connections, I will exceed your expectations in the purchase and or sale of residential real estate in every price range. I am cognizant of the fact that purchasing and selling a home is one of the most expensive decisions you will ever make in your lifetime, therefore I treat each and every transaction as if it were my own. I strive to provide my clients with the best possible real estate experience, utilizing sound and proven residential real estate strategies combined with the power and resources a high-profile global brand like Coldwell Banker Bain Brings to every real estate transactions. I have a track-record to prove it!
AWARDS AND QUALIFICATIONS • Multi-Million Dollar Producer in Listings and in Sales • Member of PMAR’s Masters Circle, Grievance Committee & Ethics Committee • Recipient of International President’s Circle designations • Relocation Specialist • National Association of Real Estate Brokers (Realtist) • National Association of Realtors (NAR) • Graduate Realtor Institute (GRI) • Homeownership Opportunities Website Northwest (HOWNW) • At Home With Diversity (AHWD)
Making your dream home a reality.
TESTIMONIALS
“ Earline Penson, did a wonderful job selling our home. Professional, timely responses and very knowledgeable. Not one question went unanswered. After seeing the beautiful pictures of our home and layout arrangements for marketing; my husband and I wanted to buy our home all over again. Great job & thank you ” // Tyjwania M.
“ Earline is the best. My husband and I have bought and sold with her as our agent. I would never have another. She is extremely knowledgeable and very patient, kind, personable, efficient and professional. ” // Alice S.
“ Earline was very professional, made sure I was informed throughout every step of the process (which was new to me). She made sure all my needs were met. I was very pleased and would prefer her to anyone .” //Serena M.
HOME SEARCH CHECKLIST PREFERRED HOME FEATURES Home style (ie. Colonial, Craftsman etc.)_______________________________________________ Number of Bedrooms ______________________________________________________________ Number of Bathrooms ______________________________________________________________ Family Room ______________________________________________________________________ Bonus or Game Room ______________________________________________________________ Fireplace _________________________________________________________________________ Home Office ______________________________________________________________________ Kitchen Amenities__________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ Basement_________________________________________________________________________ Garage (no. of cars)________________________________________________________________ Central A/C_______________________________________________________________________ Lot Size___________________________________________________________________________ Pool______________________________________________________________________________ View_____________________________________________________________________________ Other Features_____________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________
1-Not important, 2-Somewhat important, 3-Moderately important, 4-Important, 5-Very Important LOCATION Ideal Neighborhood_________________________________________________________________ Ideal Commute Time________________________________________________________________ Convenient to Transportation Convenient to Schools Convenient to Shopping Convenient to Recreation
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Other Location Preferences__________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________
LIFESTYLE Eco-friendly
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Urban life
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Low-maintenance property
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Close to nature
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Gardening
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Outdoor entertaining
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Other lifestyle preferences___________________________________________________________ _________________________________________________________________________________
OVER 40 YEARS OF LOCAL EXPERTISE Begun in Seattle as William A. Bain Associates, Coldwell Banker Bain has operated in the Northwest for over 40 years. We have 32 offices stretching from Bellingham, WA to Bend, OR. We are one of the largest Coldwell Banker affiliates in the world.
32 OFFICES, 1,200+
LOCAL BROKERS OVER
3,000
OFFICES, IN 43 COUNTRIES WORLDWIDE
“The reason I went to work for Bill Bain is because he had the squeakiest, cleanest reputation of anyone in the industry.”
Bill Riss, Owner, Coldwell Banker Bain
PORTLAND UPTOWN Portland is an urban gem that draws locals and tourists alike to its rich stew of natural beauty, quirky shops, artful galleries, fine dining, theater, music, parks and more. And when it comes to selling real estate, Coldwell Banker Bain’s Portland Uptown office succeeds precisely because we know and love this vibrant community that we call home. Our conscientious and award-winning brokers are career professionals who are driven to excel for you. Their keen focus on your needs and desires means no one is more committed to customer service and your complete satisfaction than we are. As part of Coldwell Banker’s global network, we have the knowledge, insight, training and resources to guide our clients through even the most complex transactions. Using advanced technology and capitalizing on local and national market dynamics, we make selling your home seamless and stress-free. Clients list with us confident that our one-two punch of skill and advocacy will get real results. It’s a winning combination that works. So put our knowledge on your side!
OUR BUYER SERVICES LEAD THE MARKET When you work with us, we expertly manage every detail of your transaction. In addition to industry-standard services, Coldwell Banker Bain offers these additional benefits and trusted services: Coldwell Banker Bain Benefits: •
Over 40 years of experience
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New listing alerts
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Comparable market analysis
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Private virtual home tours hosted by the agent
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Virtual document signing
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Non-selling managing brokers
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After-sale follow-up and evaluation
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Local ownership, accountable to you
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Services guarantee
PRIVATE VIRTUAL
HOME TOURS A fantastic and safe time saver when searching for your new home. A live event that is hosted by your broker.
Affiliate Coldwell Banker Bain Services: •
Affiliated mortgage services
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Affiliated title services
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Affiliated escrow services
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Affiliated home warranty protection
WE OFFER THE FIRST SERVICE GUARANTEE IN THE INDUSTRY
BUYER SERVICES GUARANTEE We strive to fairly, honestly and ethically act as your agent in the home-buying process. However, should Coldwell Banker Bain not perform our services as stated, you are entitled, upon written notice, to terminate our Buyer Agency representation. That’s our promise to you, and it’s an industry first.
MY COMMITMENT As your buyer’s agent I am committed to using my experience, education and expertise to >
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Find the right property
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Analyze the value
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Negotiate the best deal
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Execute and inform
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Assist in closing
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Follow up
FINDING THE RIGHT HOME
LISTEN Only you know your needs in a home. So it’s my job to listen carefully and to fully understand your needs as we begin our search.
COMMUNICATE Keeping you informed on availability, market trends, status of homes in your search and many other things is critical to a sucessful home purchase. That’s why I value open communication.
PLAN Outlining the steps we need to take to prepare for a successful transaction. From pre-qualifiying to the closing table, I will assist you every step of the way.
SUCCESSFUL HOME PURCHASES BEGIN WITH AN HONEST CONVERSATION WITH YOUR BROKER. SHARING YOUR NEEDS, EXPECTATIONS AND GOALS.
WHERE DO YOU WANT TO LIVE? Tell me which city, neighborhood or area you want to live in? _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________
WHAT ARE YOUR WANTS? A realistic list of what you want in a property: _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________
WHAT ARE YOUR NEEDS? List the things that are absolutely necessary: _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________
COMMUNICATION Real Estate can be a fast-moving train at times. It is very important we establish reliable forms of communication or we may miss out on an opportunity. Some prefer to only communicate via email, others through a phone call. Whatever your preference, be aware that a quick response can mean the difference between winning the bid or losing out to another buyer. What form(s) of communication do you prefer?
Phone
Text
Instant Messenger
Email:____________________________________________________________________________ Phone:___________________________________________________________________________ Instant Messenger Platform & Screen Name:___________________________________________ _________________________________________________________________________________
FREQUENCY Depending on the urgency of your home search, the frequency of our communication can vary a great deal. From several times per day if you’re a highly motivated buyer to a few times per week or less if you are not in a rush to find a property. Your privacy will always be respected.
FIND A LENDER & GET PRE-APPROVED Having a pre-approved loan amount is a fantastic place to start your road to home ownership. It provides a benchmark for what you can comfortably afford and will allow us to quickly narrow your home search. If you are uncertain about which lender to use, ask us. As brokers, we generally have a good relationship with one or more lenders and can help you find one who will address your needs and get you the best loan terms available.
LISTEN TO YOUR LENDER Your lender will give you specific instructions on getting your finances in order so your closing will go smoothly. Make sure you follow these instructions to avoid delays in closing or possibly losing out on a property.
ASK QUESTIONS There are many special financing programs available to home buyers. Ask your lender and me if there are programs that you may qualify for. From special veteran programs to rehabilitation loans, your lender will be able to tell you what is available. Be sure to ask about any restrictions that may apply to special programs.
LOCATION The only thing better than finding your ideal home is finding your ideal home in the ideal location. Schools, commute to work, proximity to restaurants and activities, views and distances to recreation are all things to consider when deciding on location. Share as much information with us as you can about your ideal location.
YOUR IDEAL HOME Do you dream of a Craftsman with hardwood floors or a modern condo with the latest smart home technology? Whatever your taste, your perfect home is out there and I will help you find it. Beyond the number of bedrooms and bathrooms, share your ideal home features. From garden space to off street parking, each detail is important to note in your search request. The more information you provide, the easier it will be to narrow your search and find homes that are viable options.
UNDERSTANDING THE SALE PRICE There are several factors that affect the price sellers ask for their homes. Understanding these factors is important when trying to evaluate the asking price. Physical characteristics of the home: Location, age, size of home and lot, physical condition and architectural style are all factors to consider. Market condition and competition: Inventory, days on market, interest rates, qualified buyer demand, health of the economy and availability of financing can all affect the strength of the market and home prices. Other factors to consider are the time of the year, the sellers motivation and economic forecasts.
UNDERSTANDING THE MARKET One of the best ways to get a full understanding of your market is with a comparative market analysis. Comparing the sold price of comparable homes, as well as the number of days on market, the sold vs. list price and facts about properties that did not sell will give you insight to the value of the property you are considering. As a well-informed, educated and experienced broker, I am able to make sense of this information and help you determine if you should move forward on a property and how you should position your offer.
SUBMITTING THE OFFER Making the right offer the first time could mean the difference between having your offer accepted, getting a counter offer from the seller, or losing out to a competing offer. It is also very important to make sure you understand 100% of the terms of your offer. The legal terms in real-estate contracts can sometimes be confusing. I will help you avoid common mistakes and guide you through the process to a successful offer.
KNOWLEDGE is the best defensE against regrets
NEGOTIATING Rarely does an offer get accepted the first time around. In a competitive market it is very important to draw on the knowledge of an experienced broker. Sellers typically make a counter offer if they are unsatisfied with an initial offer. Knowing when to bend or when to stand firm on your offer is a skill that requires essential knowledge and experience. With my negotiating skills, experience and knowledge, you will be able to know when and how to make a good counter offer and also when to walk away from the deal.
THEY ACCEPTED YOUR OFFER! After a brief celebration, we will need to get to work to ensure a smooth closing. There are several potential items that will be required to close the transaction. Among these are: 1. Open escrow 2. Order title report 3. Provide additional documentation to lender 4. Send the contract to your lender 5. Home inspection 6. Negotiate inspection items 7. Set closing time
THE MORTGAGE Several factors affect your mortgage payment, which will often include the following: PRINCIPAL - The balance owed to the lender INTEREST - Based on your annual percentage rate (APR) TAXES - Property taxes INSURANCE - Property and liability PMI - Private mortgage insurance
HISTORY OF THE 30-YEAR FIXED INTEREST RATE 20 16.63% 15
10
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3.99%
WHY TITLE INSURANCE IS IMPORTANT Protecting your investment in your home is critical. Title insurance offers you protection from unforseen claims against your property like: •
Forged deeds, mortgages, satisfactions, or releases
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Deed by person who is mentally incompetent
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Deed by person in a foreign country, vulnerable to challenge as incompetent, unauthorized, or defective under foreign laws
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Deed challenged as being given under fraud, undue influence or duress
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Deed signed by mistake (grantor did not know what was signed)
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Deed executed under falsified power of attorney
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Undisclosed divorce of one who conveys as sole heir of a deceased former spouse
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Deed affecting property of deceased person, not joining all heirs
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Deed recorded but not properly indexed so as to be locatable in the land records
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Undisclosed but recorded federal or state tax lien
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Undisclosed but recorded judgment or spousal/child support lien
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Undisclosed but recorded prior mortgage
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Undisclosed but recorded boundary, party wall, or setback agreements
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Misinterpretation of wills, deeds, and other instruments
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Discovery of later will after probate of first will
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Erroneous or inadequate legal descriptions
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Deed to land without a right of access to a public street or road
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Forged notarization or witness acknowledgment
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Deed not properly recorded (wrong county, missing pages or other contents, or without required payment)
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Deed to a purchaser from one who has previously sold or leased the same land to a third party under an unrecorded contract, where the third party is in possession of the premises
WHAT EACH PARTY DOES IN ESCROW
SELLER Provides executed deed. Provides evidence of pest inspections and any required repair work.
Because large sums of money move around in a real estate transaction, a trusted closing agent is required to ensure the contractual obligations of all parties are fulfilled. The safe exchange of proceeds and title are also executed at this time.
Provides other required documents such as tax receipts etc.
CLOSING/ ESCROW AGENT Orders title insurance Documents approvals on inspections Receives funds from buyer/lender Prorates taxes, rents etc. Disburses funds Records deed and documents Issues final closing statement
LENDER
BUYER
Prepares loan documents
Deposits required funds
Deposits loan proceeds with settlement agent
Arranges funds transfer from lender
Provides conditions for loan funds use
Approves inspections Fulfills conditions of sale
CLOSING The final inspection and closing disclosure statement are complete. By now it should be down to a few simple tasks: 1. Executing the mortgage documents 2. Settle closing expenses and escrow items 3. Receive closing documents 4. Recording of the deed and ownership transfer
SERVICE COMMITMENT
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HOME SEARCH TOOLS
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ACCESS TO MLS DATA AND LISTING DETAILS
As you can see, buying a home is no small feat. There are several steps to this process and it’s important that you have an educated, experienced and committed broker protecting your interest.
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COMPARATIVE MARKET ANALYSIS
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NEIGHBORHOOD AND SCHOOL PROFILES
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PROPERTY HISTORY AND TAX INFORMATION
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MARKET TREND INFORMATION
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EXPLANATION OF REAL ESTATE TERMS
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RELATIONSHIPS WITH LENDERS AND TITLE COMPANIES
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HOME INSPECTORS AND CONTRACTORS
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INSPECTION REPORT REVIEW
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PROFESSIONAL NEGOTIATIONS
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EXPERIENCE WITH CLOSING PROCESSES
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SERVICE AFTER THE SALE
Each buyer has a unique set of requirements. From the key features of the home to location or special financing needs, I have all the necessary resources to get you the best possible service. You will never be alone on this journey and I am committed to making sure your experience is exceptional.
LONG TERM RELATIONSHIP Establishing a long-term relationship with clients is important to me, both personally and professionally. My business is largely run by the referrals of past clients to their friends and family, and my goal is for you to feel confident enough in my services that you can’t wait to tell everyone you know! Once you have moved into your new home, I will be available to help you find answers to any questions that may come up. You might need a recommendation for a contractor or handyman or possibly just want to know more about the neighborhood, and I am happy to help. I want your new home to be everything you hoped for!
DUTIES OF A BUYER’S AGENT/BROKER oregon state An agent, other than the Seller’s Agent, may agree to act as the Buyer’s Agent only. The Buyer’s Agent is not representing the seller, even if the Buyer’s Agent is receiving compensation for services rendered, wither in full or in part., from the seller or through the Seller’s Agent. An agent who represents only the buyer owes the following affirmative duties to the buyer, the other parties and the other parties’ agents involved in a real estate transaction: 1. To deal honestly and in good faith; 2. To present all written offers, notices and other communications to and from the parties in a timely manner without regard to whether the property is subject to a contract for sale or the buyer is already a party to a contract to purchase; and 3. To disclose material facts known by the agent and to apparent or readily ascertainable to a party. A Buyer’s Agent owes the buyer the following affirmative duties: 1. To exercise reasonable care and diligence; 2. To account in a timely manner for money and property received from or on behalf of the buyer; 3. To be loyal to the buyer by not taking action that is adverse or detrimental to the buyer’s interest in a transaction;
4. To disclose in a timely manner to the buyer any conflict of interest, exisiting or contemplated. 5. To advise the buyer to seek expert advice on matters related to the transaction that are beyond the agent’s expertise; 6. To maintain confidential information from or about the buyer except under supoena or court order, even after termination of the agency relationship; and 7. Unless agreed otherwise in writing, to make a continuouis good faith effort to find property for the buyer, except that a buyer’s agent is not required to seek additional properties for the buyer while the buyer is subject to a contract for purchase.
AFFILIATE PARTNERS Our trusted affilates provide the same level of quality service you expect from Coldwell Banker Bain. We provide the best, and that is what we expect from our affiliate partners.
Combining the high tech and high touch approach into one. We have all the latest technology available as well as the experienced personnel to make sure your home mortgage experience is easy and enjoyable.
Designed from the ground up with input from real estate pros, contractors and service professionals, the AHS® Real Estate Home Warranty is built to streamline every real estate transaction. With three packages and a consistent, high-level of coverage, both home buyers and home sellers can get exactly the protection they need, at a special real-estate-only price.
Earline Penson 503.804.8781 EarlinePenson@cbbain.com