LIVING in the neighborhood... WORKING in the neighborhood.
MY MISSION I work hard with each client to develop a buying or seller strategy that’s best for them, and it’s important to me to work with a company that feels the same way. Coldwell Banker Bain’s long history of extraordinary market knowledge, unparalleled transactional expertise, competent and caring advocacy, and professional accountability drew me to it in 1998 when I first earned my real estate license. Together with CB Bain, I provide and promote an environment that allows us to always do the right thing by conducting my business ethically, professionally, and profitably, while treating all parties with respect and dignity. I’ll help you through the special considerations of buying or selling your home and not merely meet your needs, but exceed your expectations.
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PATRICK HENRY As a native of Portland, Oregon, born and raised less than a mile from my office, I bring an incredible knowledge of all our city’s unique areas. I have come to know and love the exceptional older neighborhoods just as well as the trendier spots in town. I specialize in finding houses that whisper “welcome home” the moment you drive up to the door. I am a guide for my clients in all aspects of the real estate market: homes in all price ranges, close-in urban neighborhoods, both Eastside & Westside, and I’ll guide you through any special considerations of buying or selling an older home. With a background of 13 years in sales & management at Nordstrom, I bring a strong level of passion and determination to my work in real estate; I pride myself on my integrity and success in this industry. Whether buying or selling, I will work with you to develop a strategy that’s best for you. My experience and partnership with Coldwell Banker Bain, the largest real estate company in the PNW, will ensure that you receive all the attention you deserve.
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ACCOMPLISHMENTS
CBB International Presidents Elite, 2015 –2017
CBB International Presidents Circle, 2015 –2017
CBB International Presidents Premier, 2015 –2017
#1 in Sales CBBain Uptown Portland 2016–2017
Since 1998
CBB International Diamond Society, 2015 –2017
CBB International Sterling Society, 2015 –2017
Average Sales Volume $20–30 million Annually
MEMBERSHIPS
PatrickHenry.ColdwellBankerBain.com
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OUR GUARANTEE Coldwell Banker Bain offers the finest in real estate services. To assure you of our commitment to your satisfaction, we offer you this guarantee of our marketing services: if you are not satisfied with the efforts we are making to market your home, we agree to release you from your listing contract upon written request. If within thirty days after the closing of the sale of your home, it is determined that we have not performed the mutually agreed-upon marketing services, you may specify your dissatisfaction in a written document and request reimbursement from our portion of the sales commission.
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GIVING BACK “Take care of your business and your business will take care of you� is a quote I feel can be applied to our communities. Actively supporting and participating in local charities and community events is not only my responsibility but my privilege.
School Sponser of: Alameda Elementary, Sabin K-8 and Ainsworth Elementary, Portland, Oregon
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FROM BEVERLY HILLS to Dubai, the Coldwell Banker brand enjoys a legacy and unmatched history of representing some of the world’s most iconic names and iconic homes. Our goal has never been to be the biggest, just the best. Operating in the Seattle metro luxury market since 1972, Coldwell Banker Bain has more than 40 years of experience fulfilling the real estate needs of a discerning clientele. Now, with an emphasis on global access and service, we’re elevating the standard for marketing premier properties in the Puget Sound area and the Pacific Northwest. Utilizing innovative, elegant marketing materials, breathtaking visuals, exclusive luxury signage and an improved web presence we deliver unparalleled levels of sophistication and success to our clients. Additionally, the power, reach and recognition of the Coldwell Banker brand – one that extends beyond borders – means greater global awareness for Coldwell Banker Bain listings. Our global syndication program automatically distributes luxury listings to the leading real estate portals around the world. But we don’t stop there. Our Coldwell Banker Bain Global group will assist brokers in working with international clients to truly understand their needs and desires.
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Luxury lives here. PatrickHenry.ColdwellBankerBain.com
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THE LEADER IN LUXURY REAL ESTATE The Pacific Northwest is known worldwide for its diversity and beauty. Extraordinary coastal views and mountain vistas provide amazing locations for the most luxurious properties. For some it is a dream. For others it is home. This is where Coldwell Banker Bain lives. We know our home. We know luxury. As a Coldwell banker Bain Global Luxury broker I am uniquely qualified to represent your interests. My commitment to you is to leverage my extensive knowledge of the luxury real estate market to sell your home. I use proven marketing strategies that include: • Global listing syndication • Social media campaigns • Print and digital advertising • A network of luxury brokers and their clients • The most powerful brand in real estate marketing–Coldwell Banker With these and many other resources behind me, I will see to it that your luxury property and its sale are handled with exceptional skill and care.
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TRULY GLOBAL With offices in 44 countries and more than 92,000 brokers worldwide, we are part of a very powerful global network. From our listing syndication to our international support team, we are a true global company. Buyers around the world can see our listings in their own language. Our international team, Coldwell Banker Bain Global, ensures that translations are not only accurate but also culturally relevant. Moreover, our technology enriches the luxury experience. With Matterport virtual tours, clients can virtually walk through our premier properties from any internet connection in the world. (In China our listing syndication provides access to these tours behind the Chinese firewall.) No matter where you are in the world, it’s evident that luxury lives here.
PatrickHenry.ColdwellBankerBain.com
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OVER 40 YEARS OF LOCAL EXPERTISE Begun in Seattle as William A. Bain Associates, Coldwell Banker Bain has operated in the Northwest for over 40 years. We have 32 offices in Western Washington & Oregon, stretching from Anacortes to Lake Oswego, we are one of the largest Coldwell Banker affiliates in the world.
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WHY COLDWELL BANKER BAIN? When you list your home with Coldwell Banker Bain and me, you partner with the strength and stature of the nation’s most successful real estate network. Our brokers sell the highest number of homes for the highest aggregate dollar volume, and at a higher average sales price, than any realty company in the US. At Coldwell Banker Bain, we enlist our expertise in market evaluation, home preparation, strategic pricing, marketing and contract negotiation to deliver the results you expect. With the training, education and support Coldwell Banker Bain offers its brokers, we outperform and outsell our rivals – racking up an average home sales price that’s 16.3% higher than that of our nearest competitor. Considering our proven record of success, we are your best ally to help sell your home.
Bellingham
Anacortes
Everett
Lynnwood Edmonds Lake Union
Madison Park Duvall Kirkland
Magnolia Bainbridge Island Capitol Hill Mercer Island Gig Harbor
Bellevue
Redmond
Issaquah
Kent Station
Tacoma Main
Puyallup
Tacoma Proctor
Tacoma North End
Longview
WE OUTPERFORM AND OUTSELL OUR RIVALS – AVERAGING HOME SALES PRICES
16.5%
Vancouver West Portland West Lake Oswego
Vancouver East Portland Uptown Oregon City
HIGHER THAN THE NAR 2018 AVERAGE Source: National Association of Realtors®
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MARKETING YOUR HOME What to expect.
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THE PROCESS OF PRICING YOUR HOME PREPARING HOME FOR MARKET
PRINT MARKETING
•• Walk-through with tips for showcasing the home and yard
•• High quality brochures
•• If needed, professional staging (either partial or full)
•• Just Listed postcards mailed to targeted addresses
•• Professional photography session
TOURS/OPEN HOUSES
SOCIAL MEDIA •• Facebook – @ColdwellBankerBainPortlandUptown
•• CBBain Office Tour– 25-50 CBBain agents – Tuesday morning
•• Instagram – @CBBainUptownPortland
•• Broker’s Open House
•• Twitter - @CBBainPortland
•• Sunday Open House – if requested
•• Pinterest – Coldwell Banker Bain | Uptown Portland
INTERNET ADVERTISING
COMMUNICATION
•• Multiple Listing Service
•• Weekly update
•• Coldwell Banker Bain Website
•• Each agent who shows the house contacted for feedback
•• patrickhenry.coldwellbankerbain.com •• Personalized website for your home •• Marketed to hundreds of home-buyer websites
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STRATEGICALLY PRICING YOUR HOME Determining the best asking price for a home is one of the most challenging, and also most important, aspects of selling it. In fact, it’s a balancing act. You don’t want to set a price so high that it discourages showings and serious offers from the very qualified, motivated buyers who would ultimately determine your property’s top market value. On the other hand, you don’t want to set a price so low that it attracts lots of interest, but sets the stage for offers and negotiations that could result in you getting less than the market would actually support if you were a little more aggressive. Moreover, this balancing act is even trickier now, given that we’re still in a buyer’s market that is fraught with a variety of economic uncertainties. All the more reason why, when you decide to sell, you should do plenty of research and seek out the advice of one or more experienced REALTORS® and financial professionals.
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SO WHAT’S YOUR HOME REALLY WORTH? In a perfect world, your home’s value would be everything you think and need it to be. Perhaps you have specific financial goals or you’ve just made an offer on another home that is dependent on selling your home at a certain price within a certain time frame. But, simply put, your home’s value is not determined by you, but by what the market is willing to pay for it at a given time. These days, the market increasingly includes buyers who have researched property values over the internet for months, have already viewed at least 10 homes, and are not under any pressure to buy. Indeed, they may be quite hesitant for fear of missing out on one of those unbelievable deals that continue to pop up.
In trying to determine your home’s true market value and, as such, set your expectations for what you’re likely to sell it for, you should: 1. Try to be impartial. 2. Remember why you are selling. 3. Research online and in person.
The Bottom Line: Realistic Pricing IS Strategic Pricing!
All this is why, pricing your home realistically from the beginning is important, particularly in a seller’s market like this one. You’ll not only attract more buyers, you’ll attract the right buyers: qualified, motivated and willing to pay top market value for your home.
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PREPARING YOUR HOME FOR MARKET Today’s sophisticated buyers expect the properties they view to be pictureperfect and move-in ready. Properly staged homes not only put a home’s best foot forward but also help buyers see themselves in the property. If necessary, I’ll work with design professionals to make your home a musthave for buyers. We will start with a walk-through with tips for showcasing the home and yard and then: • If needed, professional staging (either partial or full) • Professional photography session
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PROFESSIONAL PHOTOGRAPHY Buyers buy houses they fall in love with. Beautiful staging, stunning photography and engaging videos combine to make emotional connections that sell houses. We work with professional photographers who are skilled at making interiors and exteriors shine in any light, daytime or twilight. My photographers are the best in the business and use lighting to bring out your home’s best features. I work with my photographers to decide the best time of day for the shoot (so the sun is to the best advantage), and while at the shoot we collaborate on creative and flattering compositions. Many clients tell me that they fall in love all over again with their home after viewing the photos! Photos of your home will make or break the first impression!
There is little comparison to the low quality image above and the professional image to the left. Even though they are the same property, there is little doubt which image will get a better response.
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B E A U T I F U L S T A G I N G S T U N N I N G T W I L I G H T PHOTOGRAPHY
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OPEN HOUSES When today’s buyers turn to the web to get information about a house, from property details to a photo gallery and video tour, does holding an open house still make sense? At Coldwell Banker Bain we say “yes.” Open houses are an efficient marketing tool, exposing homes to more buyers in less time. Buyers love open houses. Sellers need buyers. Research indicates that 45% of buyers use open houses in their home search. Plus, when I host your open house, I highlight all the best features of your property. That’s something only a knowledgeable listing broker can do. An open house is a win-win for everyone.
53% 53%
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OF BUYERS USE OPEN HOUSES IN THEIR HOME SEARCH
AN OPEN HOUSE IS A GREAT OPPORTUNITY TO GET FACE TO FACE WITH DECISION MAKERS
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ONLINE MARKETING With more than 93% of home searches beginning online, it’s essential that your house have a polished and professional web presence. With your listing featured on the Regional Multiple Listing Service (RMLS), ColdwellBankerBain.com and ColdwellBanker.com, your home will get maximum exposure. Through Coldwell Banker Bain’s Distributed Listings program, your house will appear on more than 40 real estate and media sites, and over 500 syndicate sites including those dedicated to luxury properties. Teamed with our database of prospective buyers and our digital email campaigns, we will market across a wider platform than any other real estate company can offer.
COLDWELL BANKER CURRENTLY FEEDS LISTINGS TO THE FOLLOWING SITES:
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•• Century21.com
•• LandAndFarm
•• Zillow Network
•• HAR.com
•• LandsOfAmerica
•• HomeWinks.com
•• HomeFinder.com
•• RealtyExecutives.com
•• KeyBoom!
•• Homes & Land
•• Redefy
•• LandWatch.com
•• Homes.com
•• remax.com
•• LuxuryRealEstate.com
•• HomeSteps
•• Trulia
•• Real-Buzz
•• Juwai
•• USAA
•• RealtyTrac.com
COLDWELL BANKER MAINTAINED THE HIGHEST CONVERSION RATE IN THE INDUSTRY,
54% 51%
HIGHER THAN TRULIA AND
HIGHER THAN ZILLOW.
93% PatrickHenry.ColdwellBankerBain.com
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SOCIAL MEDIA Thanks to popular networks such as Facebook, Twitter, Google+ and Instagram, it’s easier than ever to reach scores of potential home buyers and to share your listing with friends and family. The icons for these social media sites will be prominently featured and easily recognizable on your home’s property detail page, giving your listing even greater potential to reach the right buyers with the right message via the right medium. That’s the Coldwell Banker Bain advantage.
KLOUT SCORES
ERA
BERKSHIRE HATHAWAY
CHRISTIE’S HOMES
KELLER WILLIAMS
SOTHEBY’S
BETTER HOMES & GARDENS
CENTURY 21
RE/MAX
TRULIA
ZILLOW
COLDWELL BANKER
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INSTAGRAM HAS OVER 1 BILLION ACTIVE USERS FACEBOOK HAS 2.4 BILLION ACTIVE USERS, 96% OF THESE USERS ARE ON MOBILE DEVICES
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ADVERTISING The greatest products or services in the world won’t mean much if nobody knows they exist. We advertise our brand as well as our listings. Coldwell Banker is the most trusted name in real estate for a reason. For over 100 years our brand has stood for superior service and expertise. In addition to the print advertising we run, our targeted digital advertising takes us to a whole new level of exposure. From advertising on Facebook to advertising in the Rocketfuel ad network we reach millions of viewers every month.
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TESTIMONIALS Patrick, I wanted to say thank you for everything... I wouldn’t have wanted anyone else by my side during this process. You are great and I will send everyone looking to purchase a house your way.
—Travis
I wanted to let you know that this experience stood out for the level of support, expertise and responsiveness... I just recently sold my home using Patrick J. Henry of your office as my selling agent. This was the third property that I have sold and I wanted to let you know that this experience stood out for the level of support, expertise and responsiveness that was provided by your outstanding agent. I have and will continue to tell my family, friends and acquaintances of my wonderful experience with your agency and your superior representation. I am sure that you are well aware of the fine individual you have in Patrick J. Henry and what a fantastic representative he is of your company. Please pass my comments along to Patrick’s employer and feel free to use me as a reference for him and your organization in the future. Thank You.
—Mary Alice
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His friendliness put me at ease, his professionalism built my confidence. I would like you to know what a valuable agent you have in Patrick. Every aspect of my home search was covered completely. He was diligent in his efforts to find me the right home, in the right area. His friendliness put me at ease, his professionalism built my confidence. From his initial contact with me, to making arrangements for the closing to be held at an office in Denver, to checking on my personally just to make sure everything was to my liking, he has been an example for others to follow.
—Lori Kennison
Our whole transaction was made enjoyable, despite extremely difficult circumstances... Patrick is a skilled and knowledgeable agent, but more importantly he is an energetic, amiable person who is a real pleasure to spend time with. Our whole transaction was made enjoyable, despite extremely difficult circumstances, by Patrick’s professionalism and pleasant personality.
—Pamela & Aaron Langley
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TESTIMONIALS Patrick Henry... was the best we’ve ever encountered. Patrick Henry, our real estate agent in Portland, was the best we’ve ever encountered. Friendly, available 24/7, knowledgeable and so professional. He is truly an irreplaceable asset to your program. We will use him again and again, and refer our friends. Thank you so much.
—Lisa Osborn
Thanks for your patience and calm professionalism and for being in our corner all the way. Dear Patrick, than you so much for all of your help and support over the last month—it’s hard to believe that only four weeks ago we started looking for a house. Thanks for your patience and calm professionalism and for being in our corner all the way. Enjoy the wine and have a great trip to Ireland! Looking forward to seeing you when you get back.”
—Jody & Ken
...We are so happy to have had you watching out for us. We appreciate everything you’ve done of us. Thank you so VERY MUCH! You are a wonderful person and we are so happy to have had you watching out for us. —Lisa & Dave Summer
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We could not have done this without your guidance... Thank you for making the sale of our house an easy and pleasant experience. Who knew that a honeymoon could be so productive! We could not have done this without your guidance, plant watering prowess and good humor. We look forward to sending our friends your way. All the best and cheers!
—Katy
...Many thanks for all of your help to insure that we found the right home. Dear Patrick, many thanks for all of your help to insure that we found the right home. And for the lovely welcome and refreshments when we arrived! We are gradually getting out of boxes and look forward to inviting you and Alex to meet the kids and enjoy an evening in the lovely house you helped us find. All the best.
—Ida Rae & Michael
I would certainly use him again. As first time home buyers we were very pleased with the whole program. Our real estate agent was especially helpful with all aspects and finding the right person to answer our questions. I would certainly use him again.
—Suzanne Tarro
PatrickHenry.ColdwellBankerBain.com
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NORTHEAST DUNCKLEY
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SOLD PRICE $645,000
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NORTHEAST FREMONT
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SOLD PRICE $890,000
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SOUTHWEST MONTGOMERY
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SOLD PRICE $1,200,000
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NORTHEAST CLACKAMAS
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SOLD PRICE $975,000
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NORTHEAST WISTERIA
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SOLD PRICE $1,295,000
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NORTHEAST HAMBLET
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SOLD PRICE $1,175,000
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NORTHEAST ALAMEDA
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SOLD PRICE $1,255,000
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NORTHEAST EDGEHILL
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SOLD PRICE $1,160,000
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NORTHEAST 41st
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SOLD PRICE $1,094,000
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My whole life I have been told that being knowledgeable and professional are key markers to making first impressions. Plus, a calm, proficient, and patient manner and tons of enthusiasm for what you do will make you stand out above the rest. I stand out above the rest for these very reasons. My clients tell me they wouldn’t want anyone else working with them to buy or sell a home because of my level of support, expertise and responsiveness, as well as superior representation. Your time is valuable, so how could I waste a second of it? It is my No. 1 goal to be diligent in assisting my clients with one of the largest decisions they will make in their lifetime. I will exceed your expectations, my professionalism will boost your confidence, and I will make sure everything is to your liking. I will be the example for others to follow – you are that important to me. I am energetic, pleasant, professional, knowledgeable, and a fantastic representative to your needs. I always put myself into your shoes by asking “What would I want for my family and I?” I want the best possible outcome for my family, and by ensuring the same for you, I’ve become one of the best real estate agents on the West Coast and am in the top 1% of all Coldwell Banker agents nationwide. (a pool of more than 92,000!) This is my life. This is my legacy. I’d be honored if you let me be the first to say “Welcome home!”
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Patrick J Henry P.C. 636 NW 21st Ave, Portland, OR 97209 Cell: (503) 789-6002 Office: (503) 471-3455 patrickhenry.coldwellbankerbain.com
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