BETH TOOMEY | Global Luxury Director
BETH TOOMEY | Trusted Advisor & Advocate
About Me Hello! I’m a Seattle native who grew up on Capitol Hill, spent my teen years in Laurelhurst and, later, bought my first home in Madison Park after college. I appreciate the unique flavor of our many different neighborhoods and I truly know them well. I fell in love with beautiful architecture while living in France for a year, an appreciation that eventually led me to a career in real estate. I enjoy helping clients navigate through many of life’s transitions. As a Senior Real Estate Specialist (SRES), I’ve helped many people downsize and sell their much-loved family home. I understand how overwhelming it can be to leave a familiar place and start over. But with a caring, detailed and gentle approach, plus a stable of trusted partners such as stagers, packers, organizers, movers and more, I know how to make transitions a lot easier for my clients. As a Global Luxury Director, I specialize in the luxury home market in Seattle and on the Eastside. I also understand the nuances of selling waterfront properties, estates, and older homes in established neighborhoods. Whether my clients are buying or selling a home, I am always their trusted adviser, honestly, diligently and discreetly advocating on their behalf with an eye on their success. As a Certified Residential Specialist (CRS,) I have access to a network of agents across the country and the world. I can help you purchase a home almost anywhere. To help first-time home buyers, or those making a second home buy, a real estate investment or simply downsizing, I open doors—locally and around the globe.
Global Luxury Director
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Senior real estate specialist
Certified Residential Specialist
BETH TOOMEY | Trusted Advisor & Advocate
STRATEGIC LOCATIONS COVERING THE PACIFIC NORTHWEST Anacortes Bainbridge Island Bellevue Bellingham Bend Duvall Edmonds Everett Gig Harbor Issaquah Kent Station Kirkland Lake Oswego Longview Lynnwood Madison Park Magnolia Marysville Mercer Island Portland Uptown Portland West Puyallup Redmond capitol Hill Lake Union Silverdale Tacoma Main Tacoma North Tacoma Proctor Vancouver East Vancouver West
NORTH SEATTLE
NORTH WA Bellingham Anacortes
Everett Lynnwood Edmonds Marysville
EASTSIDE
Bellevue Way Mercer Island Lincoln Square Duvall, Kirkland Redmond Issaquah
SEATTLE
Lake Union Magnolia Capitol Hill Madison Park Bainbridge Isl. Silverdale
SOUTH OF SEATTLE Kent Station Puyallup Tacoma Proctor Gig Harbor Tacoma
SOUTHERN WASHINGTON Vancouver East Vancouver West Longview
OREGON Portland West Portland Uptown Lake Oswego Bend
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BETH TOOMEY | Trusted Advisor & Advocate
MARKET OVERVIEW & Trends
INVENTORY IN UNITS Q1 2020
SEATTLE AREA INVENTORY / 885
FROM 2019
-31.3%
79
115
81
128
99
67
-23.3%
-8.7%
-22.9%
-37.9%
-51.9%
-15.2%
Queen Anne & Magnolia
Central Seattle
Northeast Seattle
Ballard & Greenlake
West Seattle
39
139
608
379
26
88
-33.9%
-25.3%
-31.3%
-29.6%
-21.2%
-22.1%
SODO & Beacon Hill
Downtown Condos
All Seattle Residential
All Seattle Condos
Area Waterfront
Area Luxury
Southeast Seattle
*Information and statistics derived from the Northwest Multiple Listing Service (NWMLS). Contact me for a copy of Coldwell Banker Bain’s Q1 Market Report!
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BETH TOOMEY | Trusted Advisor & Advocate
may 20, 2020
New listings remain stuck far below 2019 levels. But the number of pending home sales in Seattle and the rest of the Northwest Multiple Listing Service’s 23-county Western Washington region has climbed back to nearly last year’s pace.
residential active listings king county 2012
2013
2014
2015
2016
2017
2018
2019
2020
6000
5000
4000
3000
2000
data source;: Coldwell banker bain
1000
data derived from: nwmls statistical summary report 05.01.2020 0 jan
feb
mar
apr
may
jun
jul
aug sept
oct
nov
dec
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BETH TOOMEY | Trusted Advisor & Advocate
6 Steps to Successfully Selling your Home STEP 1: COMPARATIVE MARKET ANALYSIS (CMA) To get an accurate picture of market activity in your area, you’ll get a report that looks at houses similar to yours in size, location and features, whether they’re for sale, have sold, are pending or failed to sell. Understanding the realities of the current market allows us to accurately assess your home and arrive at a price that properly positions your home for a successful sale. • Review all market activity in your immediate neighborhood (Active listings, pending, pending Inspection and sold etc.) • Review condition of each home, specifically kitchen and baths; updates, view or no view, privacy, waterfront, acreage etc. • Review Title and Tax Records
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BETH TOOMEY | Trusted Advisor & Advocate
6 Steps to Successfully Selling your Home Step 2: Preparation The home you live in, is not the same as the one you are preparing for market. Today’s sophisticated buyers expect the properties they view to be picture-perfect and move-in ready. Properly staged homes not only put a home’s best foot forward but also help buyers see themselves in the property. I have worked with my network of staging professionals, electricians, painters, contractors, and other service people, for years and whom are trusted and reliable. They will help to make your home a must-have for buyers! Deep Cleaning – Behind the refrigerator, all the places we only clean once or twice a decade! Outside of Home – Clean window and gutters prior to photo shoot; clean carpets. Yard & Garden areas – Spruced up with seasonal, fragrant flowers—we want to hit all the senses Install Sign – Contact sign company and call 811 to mark all utilities so that sign may go up Review the Purchase & Sale Terms – Prior to being live we review the Purchase and Sale Terms together so that you understand the details and are comfortable moving forward. Conducting an Inspection and Sewer Scope
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BETH TOOMEY | Trusted Advisor & Advocate
6 Steps to Successfully Selling your Home STEP 3: MARKETING, PROFESSIONAL VIDEO & PHOTOGRAPHY Presenting your home with a dynamic / WOW first impression! Always put your best foot forward; I work with the best in the business—my photographers, drone operators, videographers, stagers and landscapers share the same high standards and understand that presentation is everything! Buyers buy houses they fall in love with. Beautiful staging, stunning photography and engaging videos combine to make emotional connections that sell homes. Love letter from the seller – all the things you ave loved about your home Create Home Feature Cards – for unique features and stories of the home STAGING OPTIONS PROFESSIONAL VIDEO & PHOTOGRAPHY OPEN HOUSE/VIRTUAL OPEN HOUSE WEB & DIGITAL MARKETING SOCIAL MEDIA Postcards – mailed out to i mmediate neighborhood
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BETH TOOMEY | Trusted Advisor & Advocate
SOCIAL MEDIA Thanks to popular networks such as Facebook, Twitter, Google+ and Instagram, it’s easier than ever to reach scores of potential home buyers and to share your listing with friends and family. The icons for these social media sites will be prominently featured and easily recognizable on your home’s property detail page, giving your listing even greater potential to reach the right buyers with the right message via the right medium.
With billions of users on social media, advertising on these platforms is an incredible opportunity to find your perfect buyer. With Social Ad Engine, we are able to precisely target those buyers that are most likely to have an interest in your home.
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BETH TOOMEY | Trusted Advisor & Advocate
6 Steps to Successfully Selling your Home STEP 4: Go live! • Schedule showings with Show time • Virtual Open Houses • Cleaning materials and instructions inside front door. (*Ask me about our Covid-19 precautions) • I interact with all agents showing, answering questions about neighborhood, HOA, nearest schools, grocery, etc • I will vet each buyer by speaking with their lender— making certain that they have been pre-approved and ideally underwritten.
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BETH TOOMEY | Trusted Advisor & Advocate
6 Steps to Successfully Selling your Home STEP 5: MUTUAL ACCEPTANCE When both sides have agreed to the terms outlined in the Purchase and Sale contract we get Mutual Acceptance. Now, we work through all contingencies: Inspection, Title, Financing, HOA Review where applicable and Covad-19 addenda
Appraisal is ordered and conducted for offers that have a financing contingency.
I create a calendar to keep track of each item and timeline for the seller and my team.
Walk through—buyer has the right to walk through your home within 5-days of closing.
Inspection is the second opportunity to negotiate if anything needs attention or repairs.
I will arrange a convenient time for you to sign closing papers; usually one day prior to the closing date.
You will be speaking with me a great deal during this period. This is a critical time where You must be available to make decisions and move quickly in order to meet the closing date.
Make arrangements with Escrow to wire funds into your desired account.
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BETH TOOMEY | Trusted Advisor & Advocate
6 Steps to Successfully Selling your Home Step 6: The Grand FINALE, SOLD!!! WE HAVE CROSSED THE FINISH LINE! • Deliver KeYs to new owners • champagne delivery to you • provide list of caretakers, gardeners landscapers and when garbage day is etc. • Provides cell phone of prior owner in case there are any questions about the neighborhood (case by case) • makes a list of neighborhood ammentities for new owners— such as 4th of july parade, block parties, and any other neighborhood traditions
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BETH TOOMEY | Trusted Advisor & Advocate
THANK YOU! BETH TOOMEY Global Luxury Director, Trusted Advisor & Advocate
206.949.6325 bethtoomey@cbbain.com
For more info visit: BethToomey.cbbain.com/Skyline
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