Your premier industry connection
For over three decades, Global Travel Retail Magazine (GTR Magazine) has been at the forefront of the duty free and travel retail industry. As the sector experiences a remarkable resurgence in 2024, GTR Magazine continues to be the go-to source for insightful analysis, breaking news and industry expertise.
GTR Magazine’s digital presence highlights our industry influence; we are second in the industry for followers on both LinkedIn and Instagram. Our daily LinkedIn posts keep the industry informed in real-time, while our engagement rate outperforms our three closest competitors by an impressive 65%. This strong social media presence, coupled with our comprehensive website and e-newsletters, provides advertisers unmatched exposure to key decision-makers across the travel retail industry.
Our unparalleled regional knowledge and influence set us apart. GTR Magazine was providing in-depth coverage of emerging markets like India and the Gulf-Africa region long before others recognized their potential. This foresight, combined with our global perspective, ensures our readers are always ahead of the curve in this dynamic industry.
Throughout the year, we offer special reports that delve deep into crucial industry topics, providing our readers with the knowledge they need to thrive in an ever-changing marketplace. Our global team of experienced journalists brings curiosity, expertise, and commitment to every story, solidifying GTR Magazine's position as the most trusted voice in travel retail media.
As we look to the future, GTR Magazine remains committed to delivering high-quality, actionable intelligence that has been our hallmark for over 30 years. In an industry defined by constant evolution and now experiencing a thrilling growth surge, GTR Magazine is your steadfast partner in navigating and maximizing the abundant opportunities that lie ahead. Join us as we continue to shape the conversation in global travel retail.
Kindest Regards,
Hibah Noor, Editor-in-Chief Global Travel Retail Magazine
What sets us apart
In terms of readership statistics, we are a focused trade publication which means there is a finite number of quality readers that should be reached. Our readership, which includes industry professionals beyond annual trade show visitors is 13,000+.
Any publications reporting extremely large numbers aren’t just targeting the duty free trade.
• Original editorial content
• Video content partnerships
• Cost-effective advertising solutions
• Editorial support as part of annual packages
• Experienced writers based across the globe
• Regional expertise as a former regionallyfocused media outlet
Social media LinkedIn account: Global Travel Retail Magazine Updated daily
*Our LinkedIn posts are shared with our audience of 17,000+ followers E-Series: 2
Our e-series is sent to the inboxes of 13,000 subscribers
How our numbers stack up
gtrmag.com stats
Annual Page Views: 998,103
Average Time on Site: 4:21 minutes
Pages Per Visit: 5
*Google Analytics: 12-month period (June 15, 2023 - June 15, 2024)
Print magazine facts
• Digital versions are sent to our full readership
TOP 10 COUNTRIES
• Release dates coincide with annual industry trade show schedule
• Feature original editorial content and contemporary design
• Provide cost-effective advertising solutions
Social media stats
LinkedIn: 17,000+ (We post within an hour of news being posted to gtrmag.com)
*Annual post impressions: 3.2 million+
(Reposting and tagging are key)
Our engagement rate: 65% higher than our three direct competitors
Instagram: 1,250+ (Number two in the industry)
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In this increasingly digital world, at each of our of our magazine issues will be produced and distributed digitally to our entire database.
In addition, thousands of magazines are printed and distributed at at each of our of our industry’s larger shows, and hundreds are distributed at each of the smaller conferences.
Video Clips
■ Exclusive video insights
■ Concise and impactful
■ Diverse perspectives
■ Multi-platform reach
■ Tailored for the industry
■ Engagement powerhouse
Summit of the Americas - 600 copies TFWA Asia Pacific Exhibition & Conference - 1,500 copies
ASUTIL Conference - 300 copies
TFWA World Exhibition in Cannes - 2,000 copies MEADFA Conference - 600 copies
Show - 200 copies
E-Series
■ Our e-series is sent to the inboxes of 13,000+ travel retail professionals and posted across our social media channels
■ Each “Day” is highlighted by two e-blasts (the first leading up to the Day and the second on the Day) allowing brands to be at the forefront of the celebration
■ Advertising options include digital top super and side banners
■ Editorial support is offered in the form Q&As, guest columns, exclusive interviews and industry member profiles
Why advertise?
With over 30 years as an integral part of the duty free and travel retail industry, we have been there since the very beginning of the rise of the industry as a truly global phenomenon. We have helped brands to expand beyond their current borders, catching the attention of buyers around the globe. We understand travel retailing regionally and globally, and our readers are the real decision makers.
■ We offer print magazines, digital versions, twice-weekly enewsletters, website articles, social media coverage and more
■ Strong partnerships with main trade associations: TFWA, ASUTIL, IAADFS, MEADFA, FDFA, DFWC and ETRC
■ Cost-effective advertising solutions
■ Free-of-charge editorial support
■ Article translation is available into Spanish and Chinese
Testimonials
“Global Travel Retail Magazine is a key title for Avolta and one of our industry's all-time go-to publications. As a long established publication it consistently reports the latest industry news and analysis, along with in depth features and exclusive interviews with key players within the duty free and travel retail sector. We see the magazine as a valuable part of our advertorial and PR mix, and are happy contributors to interviews when invited the team manage to walk the fine line between strong regional insight and global news. GTR Magazine is always on point with the freshest industry updates, deep dives into the latest trends, and exclusive chats with the movers and shakers in the duty free and travel F&B world."
Cathy Jongens, Director
Corporate Communications, Avolta
GTRmag.com
We update readers constantly on important industry developments. Easy-to-navigate pages direct readers to categorized news stories, event updates, embedded video and product news.
Our website contains links to every magazine issue produced in the previous years for that region, giving easy access to information with a simple click.
Site Takeover
Site Takeover is offered as a way of highlighting a launch, anniversary or special event the brand wants to celebrate and essentially be the “talk of travel retail.” For more details contact laura@gtrmag.com. See “Rituals” Site Takeover sample below.
“It has been an absolute delight collaborating with Global Travel Retail Magazine for more than a decade because it allows us to showcase our brand and products to a wide audience of travel enthusiasts, providing us with increased visibility and opportunities to connect with potential clients.”
Danny Yohoros, CEO, Top Brands International
“Global Travel Retail Magazine has consistently provided valuable insights and updates that are relevant to our industry. Their coverage of key trends and events has been helpful for staying informed. I appreciate the effort the team puts into delivering quality content. It's a reliable source for anyone involved in travel retail."
Sunil Tuli, Group CEO, King Power Group, Hong Kong
Site Takeover Specs
Total Size: 1920 x 1080 px Design Area: Top: 1920 x 100 px*
Each Side: 335 x 1080px Center: 1250 X 980px*
Website Banner Specs
VIDEO ADVERTISMENTS
Design Specifications
BOTTOM BANNER
E-Newsletter & Digital version of print issues
Our e-newsletter is sent 2-3 times per week to 13,000+ travel retail professionals in our database, so they can keep abreast of current happenings and launches throughout the year.
Mailing scor 9.8 Open rate: 45% Click through rate: 46%
Here’s your opportunity to reach even more people in every region, with the digital versions of our print issues! Book the top and bottom banner together to secure greater visibilty and a stronger brand partnership.
Advertising Rates & Specifications
ADVERTORIAL REQUIREMENTS
All advertorial copy must be supplied by the client in high-resolution digital format (PDF) no later than 30 days prior to publication deadline to accommodate editing and design.
ARTWORK: All artwork must be provided to Global Travel Retail Magazine in digital format (high-resolution – 300 dpi minimum) via e-mail/image transfer site. FRONT COVER, FULL PAGE AND DOUBLE PAGE SPREAD ADS MUST INCLUDE BLEED.
CONDITIONS FOR ADVERTISING
Once the insertion order is signed or a written agreement by email is in place, the client company is required to forward payment Paramount Publishing Company Inc. within 30 days after the publication of the magazine. Materials must be sent by the determined deadline. If the client company fails to have materials delivered on time, it will still be liable for the payment. This payment agreement will be adhered to even when the client fails to deliver the material by the deadline and the advertisement therefore does not run in the issue.
Cancellation of this contract, in part or in its entirety, must be provided, in writing or via email, 45 business days in advance of the publication deadline. Cancellations that do not conform to the 45 business day lead-time will run as originally agreed. Furthermore, cancellations will void discounted rates outlined in the agreement. As such, all remaining and previously run advertising will be billed and/or re-billed to the client at full-rate card prices.
