More flights. More cities. More Florida!
Nonstop flights to 6 Florida cities from Pearson.
This winter, enjoy nonstop flights to Orlando, Fort Lauderdale, Miami, Tampa, Fort Myers & West Palm Beach on Porter. On your flight, enjoy complimentary beer, wine and premium snacks; free, fast streaming WiFi; delicious fresh meal options and no middle seats! You’ve never flown to Florida like this before!
Actually enjoy economy!
Porter Destinations
Calgary | Charlottetown | Deer Lake | Edmonton | Fredericton | Halifax | Moncton | Montréal
Ottawa | Québec City | Saskatoon | Sault Ste. Marie | St. John's | Sudbury | Thunder Bay | Timmins Toronto | Vancouver | Victoria | Windsor | Winnipeg | Boston | Chicago | Fort Lauderdale | Fort Myers
Las Vegas | Los Angeles | Miami | New York | Orlando | Palm Springs | Phoenix | San Diego San Francisco | Tampa | Washington, DC | West Palm Beach | Many more coming soon
PAX Tech
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Canada
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ISSN 1206-5714
Key title: Pax International
Transforming air transport
As we arrive at the highly anticipated APEX Global EXPO this week in Long Beach, California, this issue of PAX Tech is dedicated to the innovations and trends shaping the future of the airline passenger experience. With more than 100 airlines and 3,000 attendees expected, the event will bring together leaders from across the industry to explore the latest in inflight entertainment, connectivity and cabin design under the theme “Transforming air transport.”
“We hope to take attendees on a transformative journey into the heart of aviation’s future. Through thought-provoking discussions, we will ignite a spark of innovation that will help redefine the industry,” Dr. Joe Leader, Group CEO of APEX/IFSA/FTE, tells PAX Tech.
The key highlights we explore in this issue include the growing role of AI, advancements in IFE, per-
sonalization along the passenger journey and accessibility of air travel for passengers with disabilities.
The spark is evident in these pages, and as Safran Passenger Innovations’ Louis Poupard puts it, progress, not perfection, is the way to move the industry forward.
“You’re never going to get something perfect the first time,” he says in the latest episode of PAX Panel. “Even negative feedback is good. You can change things for the better.”
This willingness to change opens the door for airlines to enhance service offerings in ways we could only dream of a decade ago, from AI to entertainment options tailored to individual preferences.
We hope this issue gives you valuable insights into the trends and innovations that will define the future of air travel.
Robynne Trueman Business Editor PAX Tech
AIRLINES
12 NEW ERA FOR AIR TRAVEL
How Qatar Airways is using AI, connectivity and data-driven decision-making to redefine the passenger experience
15 PORTER’S GROWING PRESENCE
Porter is expanding its reach in the U.S. market with a strategic focus on Florida
18 CONTENT STEALS THE SPOTLIGHT
Stellar Entertainment puts the spotlight on diverse content offerings with a niche focus for Air India’s passengers
22 MIND YOUR BUSINESS
Hughes Network Systems’ Reza Rasoulian tells PAX Tech how LEO and GEO satellite solutions are elevating the experience for the business traveller
23 QUALITY OF CONNECTION
Neuron’s Mike Moeller shares the “secret sauce” for accurately measuring passengers’ IFC quality of experience
24 INTO THE CLOUD
In this Guest Column, Ralph Wagner, CEO at Axinom, examines the way LEO connectivity and cloud solutions are shaping the future of inflight services
PARADIGM SHIFT IN PASSENGER EXPERIENCE
Bucher highlights its custom self-service solutions 27 MAKING THE MAGIC OF FLIGHT ACCESSIBLE
PAX Panel and Safran Passenger Innovations bring experts together to discuss how the industry can make air travel more accessible to passengers with physical, mental, cognitive and emotional disabilities
Dietmar Voelkle explains how Diehl Aviation is leading the charge on developing the cabin of the
Airbus’ Ingo Wuggetzer talks all things cabin accessibility from
Industry leaders IFPL Group, Burrana and KID-Systeme examine how airlines can future-proof the cabin with the latest technology
SEATING
Geven looks back on 40 years of industry success and highlights its latest seating innovations 40 BUSINESS IN THE FRONT
In this seating report, industry experts highlight opportunities in the Business Class market and the challenges that must be overcome 45
Gen Phoenix’s Nico den Ouden explains how a circular seating economy can benefit airlines
In this Q&A, Dr. Joe Leader, Group CEO of APEX/IFSA/FTE, highlights what to expect this week in Long Beach
48 NEW FORMAT, SAME GREAT CELEBRATION
PAX introduces new format for annual Readership Awards 49
Ryan Ghee, Chief Operating Officer, Future Travel Experience, looks ahead to FTE APEX Asia Expo
Qatar Airways is using AI, connectivity and data-driven decisionmaking to redefine the passenger experience. More on page 12
Living perfection down to the smallest detail
Anuvu signs IFE agreement with Air Canada
Anuvu has signed an agreement with Air Canada for inflight entertainment services.
Anuvu’s solutions significantly increase Air Canada’s content catalogue to include more than 1,000 movies and 3,500 TV episodes. Content will be added through acquisitions from distributors such as Skeye, Shemaroo Entertainment and Anuvu Distribution to offer more diverse programming.
“Air Canada has invested significantly in creating a world-class inflight entertainment experience,” said Estibaliz Asiain, EVP of Media & Content at Anuvu. “With Anuvu’s expertise and innovative solutions, we aim to revolutionize traditional monthly content cycles by updating and refreshing Air Canada’s IFE offerings more frequently, ensuring passengers have access to timesensitive content within days rather than months.”
Anuvu will help support and build upon Air Canada’s existing relationships with streaming brands. New content acquisitions, such as Moonbug (Cocomelon), will offer kids’ TV content in both English and French, along with exclusive short-form content from various providers.
CONNECTIVITY
United signs Starlink deal for free inflight connectivity
United has signed the industry’s largest agreement of its kind with SpaceX to bring Starlink’s fast, reliable Wi-Fi service to the airline’s mainline and regional aircraft fleet, free for passengers.
Passengers will soon enjoy the same high-speed, low-latency internet service in the air that they enjoy on the ground. Gate-to-gate connectivity will provide passengers with access to live TV and streaming services, social media, shopping, gaming and more, on seatback screens and personal devices simultaneously.
The airline expects to have Starlink on all United aircraft through the next several years. Testing begins in early 2025 with the first passenger flights expected later next year. United will be the first carrier in the world to commit to offering Starlink service at this scale.
“Everything you can do on the ground, you’ll soon be able to do onboard a United [flight] at 35,000 feet, just about anywhere in the world,” said United CEO Scott Kirby. “This connectivity opens the door for an even better inflight entertainment experience, in every seatback—more content, that’s more personalized. United’s culture of innovation is, once again, delivering big for our customers.”
West Entertainment welcomes Jane Chapman as Media Operations Manager
West Entertainment has announced the appointment of Jane Chapman as Media Operations Manager. Chapman brings more than 15 years of experience in IFE and media distribution to the role, most recently serving as Manager of Content Distribution at Warner Bros. Media and HBO.
“The company’s dedication to exceptional client service and industry excellence aligns perfectly with my own values. I look forward to contributing to the continued growth and success alongside this talented team,” Chapman said.
In the role, she will collaborate with the account management, technical and operations teams to streamline media deliveries, implement innovative processes and ensure a smooth transition to the We by West 2.0 portal.
“Jane’s meticulous attention to detail, strong communication skills and client-centric approach, combined with her positive attitude, make her a perfect fit for this role,” added President Kate Groth. “We are confident that Jane’s addition to our team will propel us towards even greater success.”
West Entertainment celebrated its eighth anniversary this summer, marking a significant milestone for the company.
FlightPath3D’s flight companion Luci surpasses 700 installs
FlightPath3D’s flight companion Luci is now flying on more than 700 aircraft, less than a year after its introduction. The rapid adoption demonstrates the appeal of integrating contextually relevant, dynamically curated content into the moving map experience as airlines work to increase engagement with passengers, boost loyalty and deliver targeted offers.
Jane Chapman, Media Operations Manager, West Entertainment
“Luci acts as a personal concierge inflight, combining both flight information and destination expertise all in one, always available at your fingertips,” said Duncan Jackson, President of FlightPath3D.
Luci integrates as an overlay on the moving map in a chat-like experience, rather than redirecting travellers to a separate screen. Luci’s functions blend with flight status updates and suggestions of things to do, allowing airlines to include specific promotions and ads around rewards or partner programs. In the past 30 days Luci has delivered more than 19 million destinationspecific messages to more than 2.6 million passengers.
The product leverages AI to analyze millions of location descriptions, reviews and images to build the content database which is then reviewed by humans to ensure accuracy and relevance for the inflight experience.
Purposeful products for American Airlines®
Introducing limited-edition amenity kits for American Airlines to support Stand Up To Cancer and their campaign to raise awareness and funds for groundbreaking cancer research.
Featuring sustainable fashion brand Raven + Lily and skincare from inclusive beauty platform thirteen lune, the new collection presents consciously designed products with purpose.
Stellar Entertainment unveils updated brand identity
Stellar Entertainment is marking its 50th anniversary by unveiling a refreshed brand identity, including an updated look and future-focused approach, reflecting the company’s dedication to growth and innovation. The visual identity features a vibrant, dynamic colour palette designed to capture attention. The logo pays homage to the company’s previous star emblem and heritage but with a slick, modern twist.
“Our refreshed brand identity is not just a visual update; it reflects our evolution and vision for the industry. It encapsulates our growth, our global team of diverse IFE experts and our steadfast dedication to delivering an exceptional inflight entertainment experience for passengers today and beyond,” said CEO Sam Allen.
Central to its future-focused approach is Stellar’s proprietary content management system, pixL™. It is designed to increase efficiency across the entire inflight entertainment life cycle by streamlining the complex task of managing inflight entertainment content.
With pixL™, COO Daniel Jacobs said Stellar has introduced customers to products and solutions including the Stellar IFE portal with interactive features, the Stellar Awards Hub and the smart programming application pixL™ GPT.
“It’s about simplifying IFE for our clients and helping them make better choices,” said Jacobs.
CONNECTIVITY
Azul selects Viasat to deliver IFC for A330-900neo fleet
Viasat’s Ka-band inflight
Azul Brazilian Airlines (Azul) and Viasat Inc. have announced that seven aircraft in Azul’s A330900neo fleet will be equipped with Viasat’s Kaband inflight connectivity solution, with the first aircraft scheduled to enter service next year.
Consistent with the inflight Wi-Fi offering on Azul’s other aircraft types equipped with Viasat’s solution, Azul passengers travelling on the new, linefit A330900neos will enjoy gate-to-gate internet access.
In addition to expanding its Wi-Fi enabled fleet, Azul is working with Viasat to enhance its passenger Wi-Fi experience by adding ad-supported streaming sessions using the Viasat Advertising platform.
Azul and Viasat are expanding on the collaboration that took off by providing inflight connectivity in Brazil in 2021. Azul was the first South American airline to select Viasat’s inflight internet service and to offer free inflight Wi-Fi service to passengers in South America.
PAX Tech’s Robynne Trueman to moderate discussion at APEX Global EXPO 2024
PAX Tech Business Editor Robynne Trueman will be moderating the panel entitled “Shaping Tomorrow: Crafting the Next-Gen Digital Cabin for Enhanced Passenger Experiences” at APEX Global EXPO, on October 30 at 2:00 p.m. PST in the LBCC Hall B.
Panelists include Fabien Pelous, SVP of Customer Experience, Air France; Patrick Brannelly, SVP IFE & Connectivity, Emirates; Mustafa Mucahitoglu, Vice President, Customer Experience, Turkish Airlines; Mehdi El Kouch, Head of Connected Aircraft Marketing, Airbus, and Paul Verhagen, Vice President and Chief Commercial Officer, SAS.
The panel will dissect groundbreaking digital innovations for the next-gen airline cabin, demonstrating how cutting-edge technologies and customercentric design can reshape passenger experiences.
Aviointeriors achieves successful CDR for MYA Economy seats
Aviointeriors has successfully completed the Critical Design Review (CDR) for its MYA Economy Class seat, set to be installed on Cabo Verde Airlines’ 737 fleet.
“Renowned for its versatile and modular design, the MYA seat offers extensive customization options across various configurations, making it ideal for both short and long-haul flights,” Aviointeriors tells PAX Tech.
Weighing in at approximately 10 kilograms, the seat features a sleek, lightweight design with fewer components, ensuring exceptional comfort and durability even in high-density layouts.
This successful CDR confirms that the MYA seat meets all aviation standards and is available for delivery in a very short lead time. Cabo Verde Airlines’ selection highlights its commitment to enhancing passenger comfort with customizable seating solutions from Aviointeriors.
New era for AIR TRAVEL
THow Qatar Airways is using AI, connectivity and data-driven decision-making to redefine the passenger experience
by JANE HOBSON
he future is now, if you ask Qatar Airways. As society integrates technology into day-today routines—most of it without even really realizing—Qatar is bringing those advancements to the skies. And while many brands are making efforts to leverage technology to increase personalization and convenience, for the airline, that is just the beginning.
While advancements in artificial intelligence (AI) have meant that
information is more accessible than ever, Qatar has taken AI’s capabilities to the next level by integrating it into a passenger-facing entity. The airline introduced its second-generation virtual cabin crew, Sama 2.0, which is the world’s first AI digital cabin crew.
“Sama is powered by innovative conversational AI which walks customers through a virtual reality version of its products in the Qverse,” says Xia Cai, Senior Vice President of
Product Development and Design at Qatar Airways. “Any questions that our customers have, Sama has an answer.”
Sama learns and adapts from each interaction, and Qatar is seeing firsthand how this helps deepen the connection with passengers. The ongoing engagement builds genuine loyalty and trust in the digital space, making passengers feel more valued and understood, Cai explains.
With the release of its in-house app last year, Qatar aimed to streamline the ground and onboard experience for its passengers. Because Hamad International Airport is part of the Qatar Airways group, this union allows the airline to integrate its app
in an even more convenient manner, while sharing a common goal: To elevate the end-to-end journey.
With the evolution of technology, privacy is of paramount importance. To address these concerns, Qatar follows regulatory privacy requirements that allow it to retain basic information about its passengers. “Our new in-house app stores passenger preferences, without giving too much detail, so when our customers come on board, there is a sense of familiarity— almost like coming home,” says Cai.
But the information that Qatar recoups is helping it make big strides in getting to know its passengers more accurately. Qatar’s IFEC providers such
as Panasonic and Thales leverage analytics tools to evaluate IFE usage, which helps Qatar make informed decisions to enhance the passenger experience.
On its new 777X aircraft, Qatar is implementing Panasonic’s Astrova monitors, which will be available in all classes. These monitors come with a modular interactive platform that enhances user experience, supported by advanced insights into passenger behaviour.
“By analyzing how passengers engage with our seatback IFE interface, we can tailor our Oryx One entertainment offerings to align more closely with their preferences, resulting in a more personalized and enjoyable
journey,” says Cai, also noting that Qatar collects customer satisfaction data via surveys and Horizon data.
For Qatar, analytics are important, but what really counts is delivering an exceptional experience. To do this, it has recently announced its launch of the satellite internet constellation operated by SpaceX, in partnership with Starlink. Marking a significant step forward in advanced connectivity solutions, this partnership means faster and more reliable internet service inflight, as well as providing access to Qatar’s duty free portal QDF effortlessly.
This will be particularly noticeable for passengers on longer flights, according to Cai. “We have significant traffic to the U.S., which will mean uninterrupted service for a 14-to-16-hour flight,” says Cai.
“And with the incredible speed of Starlink, customers will be able to enjoy their own entertainment and content.” This partnership began this year with the 777 and A350 fleet.
Qatar recognizes the importance of ensuring that seatback IFE and personal electronic devices (PEDs) work together. In a constantly connected society, passengers are unwilling to sacrifice one for the other—and Qatar has made this fact part of its strategy.
“We consider seatback IFE and PEDs as part of the overall experience and our roadmap will continue to mean both platforms enhance and complement each other,” says Cai.
Qatar has made it a reality for passengers to use PEDs as an IFE controller, with playlists and preferences saved pre-flight. Passengers feel
comfortable using their own devices, and having the ability to easily integrate them into the inflight experience is another way Qatar aims to delight.
By embracing technology like AI and advanced connectivity, Qatar is redefining the passenger experience. With innovations such as the Sama 2.0 virtual cabin crew and the upcoming partnership with Starlink for improved inflight connectivity, Qatar is focused on creating a personalized and connected journey for every traveller. Its commitment to using data to enhance services means each flight feels custom-made for every passenger.
“We strongly believe this is a key proposition for Qatar Airways to drive customer loyalty,” says Cai.
PORTER’S GROWING PRESENCE
Porter is expanding its reach in the U.S. market with a strategic focus on Florida
by JANE HOBSON
Airlines’ E195-E2 aircraft with a two-by-two seating configuration ensures that no passenger is stuck
Porter Airlines, recognized for its distinctive service and commitment to elevating Economy travel, has strategically expanded its routes to Florida, one of the most popular destinations for Canadian travellers. With new and improved service offerings to cities such as Miami, Orlando, Tampa, Fort Lauderdale, Fort Myers and West Palm Beach, Porter aims to distinguish itself in a highly competitive market. By blending affordability with an upscale inflight experience, the airline continues to enhance its presence in both leisure and business travel sectors.
This winter season, Porter is providing up to 126 weekly departures across 14 routes, servicing major Canadian cities such as Toronto, Ottawa, Montreal and Halifax. The airline’s focus is clear: provide seamless connectivity, whether passengers are looking for a beach vacation in Fort Lauderdale or travelling for business to Tampa.
Tailored travel experience
Porter understands the diverse needs of its passengers. Speaking about the expansion, Edmond Eldebs, Senior Vice President and Chief Commercial Officer at Porter Airlines, tells PAX Tech, “We are focused on Economy travellers. This is a broad category, from the price-conscious to the business flier. We have something that appeals to everyone.”
One of the key differentiators of Porter’s service is its attention to passenger comfort. On all Florida flights, Porter’s new E195-E2 aircraft with a two-by-two seating configuration ensures that no passenger is stuck in a middle seat—a feature that sets the airline apart in the North American market. Additionally, the availability of fast, free Wi-Fi and the opportunity for passengers to stream their own entertainment via BYOD make Porter’s flights ideal for travellers seeking both comfort and productivity—which is essentially everyone.
Competitive advantage
Porter’s renowned onboard service further enhances the flight experience, making the airline an attractive choice for Canadians heading to Florida. All passengers, regardless of fare class, enjoy complimentary beer and wine served in glassware, a selection of premium snacks and access to freshly prepared meals. In particular, the airline’s partnerships with high-quality Canadian brands, known for sustainability and premium ingredients, brings a unique
and local touch to inflight dining.
The PorterReserve fare class offers travellers an all-inclusive experience, including extra legroom, priority boarding, fresh meals and cocktails, as well as two checked bags. For those seeking a more traditional experience, PorterClassic offers an à la carte service with the same premium snacks and beverages, allowing passengers to tailor their journey based on individual preferences.
“PorterReserve is an all-inclusive Economy product—extra legroom, fresh food, cocktails, priority boarding. PorterClassic delivers the same high-quality food and beverages, but available à la carte,” says Eldebs.
Strategic partnerships and promotions
Porter is actively collaborating with various stakeholders to enhance its market presence in Florida. The airline has partnered with airports
and tourism associations to promote routes through media relations, marketing campaigns and social media. Porter has also placed a strong emphasis on engaging with travel agencies, which are integral to the distribution of information about new routes and promotions.
“Both travel agents and Porter want the best value and travel experience for passengers. We now have more presence overall across Canada and the U.S. and hope that agents are taking notice of Porter as a regular option for their clients,” says Eldebs.
As part of its promotional efforts, Porter is launching consumer promotions, including a social media giveaway to six Florida destinations. Additionally, passengers in key Canadian markets such as Ottawa, Montreal and Halifax will have the chance to participate in activations with rewards such as flight vouchers. These initiatives aim to raise aware-
ness of the increased flight schedule and encourage repeat business.
Expanding in the U.S. market
The Canadian airline has successfully positioned itself as a premier choice for Canadians heading to Florida, combining value with a premium service experience. As the airline continues to expand its route network and offer new services, Eldebs says passengers can expect Porter to maintain its core commitment: delivering a level of generosity and thoughtful service that is unmatched in Economy air travel today.
“We want our passengers to enjoy every part of their journey—that’s why each passenger receives the same level of thoughtful service,” Eldebs concludes. Whether flying for leisure or business, passengers travelling to Florida with Porter Airlines can expect a seamless, comfortable and memorable experience.
CONTENT STEALS THE SPOTLIGHT
Stellar Entertainment puts the spotlight on diverse content offerings with a niche focus for Air India’s passengers
by ROBYNNE TRUEMAN
On the heels of Stellar Entertainment marking its 50th anniversary with the unveiling of its refreshed brand identity that symbolizes “a celebration of its rich history and a bold step forward into the future,” the content service provider is working with Air India to diversify its inflight entertainment offerings in a fresh, innovative way.
When Stellar and Skyscreen onboarded Air India as a client, the content service providers significantly expanded the airline’s content library to feature 700 movies, more than 1,400 TV shows and 1,200 audio options.
“Given the vast variety of content from India, the U.S., the U.K. and beyond, our strategy focused on making this diverse selection more accessible,” Ricky Jardine, SVP Busi-
ness Strategy & Development, Stellar Entertainment, tells PAX Tech. Stellar then looked beyond categories with high viewing rates to see what else it could do for Air India passengers. That is when the Spotlight Series was born.
Stellar and its India-based entertainment partner Skyscreen have collaborated to bring the Spotlight Series to life onboard Air India. The Spotlight Series is a rotating selection of inflight entertainment content that features curated TV, movie and audio collections for passengers to enjoy.
“The Spotlight section leverages a fully dynamic UI (user interface), as we continuously refresh our approach with each cycle to highlight different facets of the content,” Jardine explains. “With each update, the project’s goal is to enhance discovery, taking a holistic approach to curating a mix of the biggest and latest hits alongside lesser known, critically acclaimed titles.”
The Spotlight Series showcases these selections by highlighting an artist, a director or broader themes and events. With each cycle, Stellar and
Skyscreen bring an intentional selection of content offerings into the cabin. The duration of each Spotlight varies, typically lasting between one and three months. Air India tells PAX Tech that, together with Stellar and Skyscreen, it has developed a 30-month content calendar for the Spotlight Series.
“While much content stands on its own merit, we review and create thematic mixes that resonate with passengers— whether blending local and international content or focusing specifically on Indian or Western selections,” says Sophie Leahy, Senior Manager, Programming & Client Service, Stellar Entertainment.
A special content curation process
The specificity of the content in the Spotlight Series means that it takes considerably more time to plan than usual programming. Leahy explains that this is due to the need to ensure the right mix of content, considering both the featured themes and the passenger profile.
Each cycle, Stellar works closely with Skyscreen to decide how best to highlight the onboard content.
“Introducing a category like ‘Spotlight’ allows us to showcase the breadth and creativity of our entertainment options, giving the content a distinctive feel that is unique to Air India,” says Swatee Dobriyal, Communications Lead, Air India.
The programming team works many cycles in advance, factoring in upcoming releases and calendar events to help shape the content.
“We aim to find fresh approaches that celebrate quirky, fun or interesting selections, giving the content a distinctive feel,” says Leahy.
She adds that the biggest challenge is striking the correct balance between enough options and making the selection too niche.
“It’s essential to cater to as many passengers as possible,” Leahy explains.
She says she views each cycle as an exciting challenge, requiring a different approach to the service provider’s regular programming, but
one that allows for more creativity.
From local to global audiences
Dave Reid, Manager, Client Service, Stellar Entertainment, says the feedback to the Spotlight Series has been “overwhelmingly positive.”
The content extends beyond movies and TV shows to include audio options as well. For movies, they offer a variety of approaches to viewing content onboard including themes, genres, artists or events.
“On the audio side, we have created bespoke playlists that celebrate artists or themes in unique ways, allowing passengers to fully immerse themselves,” reveals Reid.
The selection also includes curated collections that showcase an artist’s body of work or a mix of classic albums. Reid says that by using the expertise of Skyscreen to highlight local content, Stellar has ensured that each Spotlight cycle resonates with audiences in India and international passengers.
Highlighting the best of Indian
puts Guy Ritchie’s films
the Spotlight
and Western content combined, the Spotlight series includes a category called “She Directs,” which focuses on female directors, and “Billion Dollar Club” which features movies that have grossed more US$1 billion at the box office.
Stellar and Skyscreen have more innovative Spotlights in the pipeline, including “The Badshah of Bollywood” featuring Shah Rukh Khan and “The Pet Collective” featuring favourite pet movies on tap for November.
“We constantly assess and reassess our content choices each cycle, considering guest feedback, entertainment data and suggestions from our agencies. Our commitment is to provide a world-class travel experience to keep our IFE offerings fresh,” says Dobriyal.
Content comes first
For the team at Stellar, content always comes first.
“We have a team of creative content experts and regional specialists from around the world who are passionate about exploring new opportunities for onboard features. Our close
relationships with Hollywood majors, independents and specialists give us access to the best content,” says Jardine. He also sees communication as a key aspect of meeting an airline’s expectations when programming each content cycle. Passengers now have an abundance of movies and TV available to them on the ground at all times, so Stellar is aiming to meet and exceed this level of expectation inflight.
To support this, Stellar’s clients utilize the Stellar IFE Portal, a cloudbased platform designed as a one-stop gateway for airlines to manage their inflight entertainment. Powered by Stellar’s content management system, pixLTM, this allows for a streamlined approach to programming, analytics and day-to-day IFE management.
“We aim to make the seatback entertainment so engaging that passengers won’t turn to their personal devices,” Jardine concludes. “With our creative approach to curation, we are confident that inflight entertainment remains the preferred choice onboard.”
Connecting the airline supply chain
#MROME
Mind your business
by ROBYNNE TRUEMAN
As Reza Rasoulian, Senior Vice President, Hughes, tells PAX Tech, the demands of the business traveller differ from the average passenger where inflight connectivity is concerned. He cites reliability, consistency, speed and latency as the key factors to consider when delivering inflight connectivity to business travellers with Low Earth Orbit (LEO) satellites.
“As we move into the LEO age of inflight connectivity, I think we will see improved speeds, improved reliability, lower latency,” he predicts.
A new era of business connectivity
Rasoulian says that the goal for Hughes is to ensure that business travellers are no longer struggling to maintain a stable Wi-Fi connection from gate to gate.
“We’ve spent a lot of time and energy really perfecting the end-toend ecosystem,” he explains. “It’s not just about the satellite capacity, but
it’s also about how you deliver that experience to the passenger, creating awareness for the airline.”
Rasoulian notes that there is a predictive element to delivering reliable connectivity services inflight. If a unit or a part is about to fail, before it impacts a passenger, the supplier can work with its airline partners to notify them, fixing the problem before it impacts the passenger.
An inflection point
Hughes Network Systems’
Reza Rasoulian tells PAX Tech how LEO and GEO satellite solutions are elevating the experience for the business traveller
for the provider to actually ensure high reliability,” he continues. “The satellite constellation is no good if the product onboard keeps failing.”
GEO satellites can provide a lot of capacity to a dense region while LEO can bring in low latency, so blending them is a compelling approach, Rasoulian says, especially over airport hubs. However, a LEO-only solution where more constellations are launched, expanding access to KU-Band and KA-Band systems, without consumers on the network, allows airlines to create an elevated passenger experience.
“It is not just about the satellite constellation, it’s also about the ability
While Rasoulian says inflight connectivity has not always been reliable to business travellers up to this point, he is excited about the future.
“It should be seamless. We should get on an aircraft and be able to connect just like you do at home without any interruptions and have a really content rich experience,” he concludes. “I would say that we’re kind of at an inflection point enabled by Hughes technology and Hughes data science to really elevate the passenger experience.”
Quality of connection
Neuron’s Mike Moeller shares the “secret sauce” for accurately measuring passengers’ IFC quality of experience
by ROBYNNE TRUEMAN
The response to Neuron’s AI-powered QoE (quality of experience) management platform on more than 750 Delta Air Lines aircraft has fueled momentum for the company in aviation, which rebranded last year from ESpace Networks to Neuron. Mike Moeller, SVP of Aviation, Neuron, tells PAX Tech that the Delta announcement and the subsequent Aircraft Interiors Expo (AIX) 2024 were key milestones for the company.
“I have been in the aviation industry since 2006, and I have never experienced the excitement and focused discussions with airlines like we had at AIX,” Moeller says.
“Airlines are figuring out that having an independent solution that can accurately measure the quality of experience of passenger IFC is not just a good idea, but a must have.”
The secret sauce
Moeller notes that with the digital landscape and passenger expectations changing quickly, airlines need real-time IFC data and actionable intelligence to better manage inflight connectivity and digital experiences today—and to help them deliver innovative experiences in the future.
While the airline industry has been talking about the independent measurement of the passenger experience for many years, Moeller points out that the primary method of testing IFC from a passenger experience standpoint has been receiving anecdotal feedback from travellers post-flight.
“Neuron has found the ‘secret sauce’ with Neuron Pulse, our QoE measuring and monitoring solution,” he says.
Neuron Pulse provides airlines with an accurate view of each flight’s QoE, broken down by use cases and post-flight analytics for a holistic performance view.
This actionable intelligence helps airlines work more closely with IFC providers to elevate the passenger experience and Net Promoter Score.
A new chapter in IFC
Neuron has additional deployments in progress, including rolling out its recently launched Neuron Pulse iOS App across hundreds of commercial aircraft and thousands of crewmember devices. The company is also testing Neuron Grid, an AI-powered network management solution in
aviation. Grid enables true hybrid connectivity, blending multiple providers and orbits (i.e. LEO, MEO and GEO) into one pipe for optimal efficiency and performance and is being used today in maritime.
“I see a day in the not-so-distant future when airlines are not worried about bandwidth speeds or quality of service—it just works—and we’re ready to support our airline customers on that journey,” concludes Moeller.
Into the CLOUD
Onboard Wi-Fi has not only revolutionized the way personal devices are used for connectivity and entertainment; the onboard network has also opened the doors for IoT (Internet of Things) and smart devices. The next step will be highperformance, low-latency connectivity via LEO (Low Earth Orbit) satellite links, which will change the architectural landscape in terms of over-theair (OTA) updates and messaging, connectivity, entertainment and smart devices on an aircraft and in the cloud. We will see how the power of the cloud combined with inflight services will enable new efficiencies and innovation at an unprecedented pace.
This shift will not only enhance passenger experiences but also streamline operations across the board. By leveraging LEO satellite links, aircraft will be able to process real-time data exchanges with the ground, creating new opportunities for OTA updates that keep systems up to date without the need for downtime. This will unlock greater reliability, ensuring that everything from
In
this Guest Column, Ralph Wagner, CEO at Axinom, examines the way LEO connectivity and cloud solutions are shaping the future of inflight services
inflight entertainment to IoT-driven maintenance checks run seamlessly. Cloud-based platforms will be at the heart of this transformation, offering scalable solutions for managing complex workflows like content delivery, secure messaging and smart device connectivity. These platforms will allow airlines to automate and optimize inflight services, reducing manual processes and ensuring that updates and enhancements can be rolled out at anytime, anywhere in the world.
As the demand for connectivity and data grows, solutions that
can bridge onboard networks with cloud infrastructure will be critical. Those that excel at integrating secure media management, OTA updates and real-time communication will lead the way in shaping the future of aviation technology. This integrated approach will empower operators to offer enhanced, personalized services to passengers, while increasing operational efficiency. The future of inflight services will be defined by smart, adaptable platforms, built to support the ever-growing needs of a connected aircraft.
Paradigm shift in passenger experience
Bucher highlights its custom self-service solutions that are shaping the future of the inflight passenger experience
by ROBYNNE TRUEMAN
In the ever-evolving world of aviation, where passenger expectations continually change and airlines take on the challenges of delivering superior service, the introduction of Bucher’s custom self-service solutions mark a unique turning point in the inflight passenger experience. With its custom self-service pantry solutions, Bucher is redefining how airlines can enhance the cabin experience while maximizing space. At the heart of Bucher’s innovation is a relentless focus on improving the passenger experience. The custom self-service counters are designed to give passengers the freedom to access
refreshments at their convenience, a feature that enhances comfort for the traveller. This empowerment of passengers, allowing them to serve themselves whenever they choose, is a simple yet profound improvement to the overall travel experience.
A tailored approach to modern travel
Today’s passengers demand more autonomy and convenience inflight. Bucher provides a tailor-made approach to help airlines fulfill this. Recognizing that one size does not fit all, Bruno Goujon, Director Business Development CCE, tells
PAX Tech that Bucher has shunned the idea of standard products in favour of bespoke solutions.
“Every self-service unit is meticulously crafted to meet the specific needs of individual airlines, aligning with unique brand identities and operational requirements. This tailored approach not only ensures a perfect fit within the cabin but also allows airlines to offer a branded experience,” he says.
Innovative space utilization
One of the standout features of Bucher’s self-service solutions is the innova-
tive use of space. In the confines of the cabin, where every inch is precious, these solutions offer a flexible design that can be seamlessly integrated into both new and existing configurations.
Bucher has introduced the concept of transforming a galley into a selfservice counter during non-service times, providing a versatile solution that can be adapted to meet the dynamic needs of modern air travel.
This use of space is a testament to Bucher’s understanding of the airline industry’s challenges and its commitment to providing solutions that exceed industry expectations.
Made of high-quality, lightweight materials, the self-serve solutions ensure durability and ease of maintenance for airlines, underscoring Bucher’s commitment to sustainability. Goujon tells PAX Tech the company aims to actively shape the future of inflight service with this innovation.
“This product segment highlights Bucher’s ability to anticipate industry trends and provide airlines with the tools they need to stay ahead of the competition,” he says. “It is a strategic move that reinforces Bucher’s position as a leader in aviation design and innovation.”
Accessibility along the end-toend passenger journey is not a new concept, but it is evolving as technology progresses
MAKING THE MAGIC OF FLIGHT ACCESSIBLE
PAX Panel and Safran Passenger Innovations bring experts together to discuss how the industry can make air travel more accessible to passengers with physical, mental, cognitive and emotional disabilities
by ROBYNNE TRUEMAN
The World Health Organization estimates that 1.3 billion people globally experience significant disability, which is around one in six people. This fall, PAX Tech partnered with sponsor Safran Passenger Innovations (SPI) to bring a group of industry experts together for an in-depth discussion on how airlines and suppliers can make air travel more
accessible to people with physical, mental and emotional disabilities.
PAX Tech Business Editor Robynne Trueman moderates the sixth episode of PAX Panel, entitled “Developing an accessible future passenger experience.” Panelists include Louis Poupard, Software Product Manager, SPI; Duncan Jackson, President, FlightPath3D; Eric Silverstein, VP of
Operations & Technology Solutions, West Entertainment; Ainhoa Serrano Buces, Social Impact Manager in Iberia’s Sustainability Department; Corinne Streichert, Founder and CEO of IFECtiv ; Tudy Bedou, Chief Technology Officer, Thales InFlyt Experience; Jamie O’Donnell, Lead Aviation Designer, Muirhead; Andy Masson, VP of Product Management and Strategy,
Panasonic Avionics Corporation
Check out the PAX Panel roundtable via this link, and learn more about what it covers below.
Wholistic, comfortable, collaborative
Accessibility along the end-to-end passenger journey is not a new concept, but it is evolving as technology progresses. The panelists noted several areas in which airlines and suppliers must focus to enhance the flying experience for people with disabilities, such as mobility, effective communication and an intuitive user experience to create a more comfortable overall experience.
This can look like “seamless communication for all passengers, comfort not only related to the seat but also with IFE, providing dif-
ferent languages, subtitles and so on,” notes IFECtiv’s Streichert.
Thales InFlyt Experience’s Bedou highlights the importance of this wholistic approach in the global airline industry.
“We have passengers from a very, very big variety of geographies and ages and horizons and, let’s say, cultural differences and providing them with a way to interact with the system based on their needs is probably one of the biggest challenges. But in the end, I agree with the team that it needs to be a wholistic approach to the entire experience.”
O’Donnell at Muirhead says the wholistic approach can also help reduce stress for passengers who are neurodivergent. “Air travel is stressful for anyone, but if you’ve got some sort of barrier that’s making
it inaccessible to you, that’s where we need to start collaborating with each other and make the environment just more comfortable.”
Masson, Panasonic, adds that the goal is to make the inflight experience enjoyable and memorable for all passengers by reducing those stressors.
“Everyone remembers their first flight,” he says. “I think we are all part of that ecosystem to perpetuate that magic of flight. And we can do that with our products, with our approaches and make it inclusive for everyone.”
FlightPath3D ‘s Jackson suggests that the primary focus for airlines and suppliers should be a people-first, inclusive approach to designing the experience.
“If you come at it from that angle, then you will acknowledge the age differentials, disability differen-
tials and that really complex varied approach,” he explains. “That includes not only that age barriers but also those based on disability, that’s both cognitive, visual, audio and mobility. If you take that inclusive approach, that should be a foundation to start with what problems you’re solving.”
The panelists also emphasize the importance of industry-wide collaboration and developing a standard for accessibility onboard.
“We’ve been working internally at SPI to try and make more accessible inflight entertainment products,” says SPI’s Poupard. “It’s difficult for passengers to know what to expect inflight, in terms of accessibility features. So how do we create a wholistic approach that’s anticipatable by passengers? I think that’s the real trick.”
Streichert outlines the challenges a passenger may face when navigating different IFE systems onboard an airline on a multi-leg journey. She explains that collaboration at the product development level is a good starting point with benefits from shar-
ing information with other industry suppliers to allow everyone to work from the same standard of accessibility.
Jackson adds, “We can create the shared knowledge pool which would avoid duplication. We can channel resources into innovation. We can build that consistency because cognitive overload is something that’s underaddressed right now with the complexities of the systems that we’re building.”
Communication is key
The panelists made one thing very clear—the importance of communication between suppliers and airlines, and airlines and passengers.
Iberia’s Serrano says that beyond inflight entertainment, communication is also important throughout the whole passenger experience—whether the passenger needs something during the flight, or the airline needs to communicate an emergency.
She also notes that content service providers and airlines need to be on the same page when investing in technology, including AI that
focuses on special needs and specific feedback mechanics to receive information from passengers.
West Entertainment’s Silverstein agrees that dialogue with the passenger is an essential part of fine-tuning how content is delivered onboard.
“Understand that audience; feedback on what’s working, what’s not working. Bring that information back to the content community so that it’s not only just repurposing what we can actually get access to, but what can we do better as well,” he says.
Poupard concludes that progress—not perfection—is the way to move the industry forward.
“We really value feedback and we understand that you’re never going to get something perfect the first time. But, getting it out there and getting feedback and iterating leads you to make the most improvements in the most meaningful ways. Even negative feedback is good, right?” he asks. “You can change things for the better.”
FlightPath3D has introduced the Accessibility Map, a simplified high-contrast display designed specifically for travellers with visual, motor or cognitive impairments
LIGHT AND SMART
Dr. Dietmar Voelkle explains how Diehl Aviation is leading the charge on developing the cabin of the future
by ROBYNNE TRUEMAN
When it comes to the aircraft of the future, two topics predominate: First, enabling emission-free flying by 2050. Less weight plays a key role in this. Second, making the promises of digitalization a reality. The cabin specialist Diehl Aviation is developing such innovations, as can be seen in the Future Cabin.
“With the Future Cabin, we want to demonstrate the possibilities the cabin holds in terms of sustainability,” says Dr. Dietmar Voelkle, Director Research, Diehl Aviation. The concept brings together ideas, visions and specific innovations. “For us, it’s also a test platform to see what will work.”
New paths
One look is all it takes to see that Diehl is embarking on new paths with the Future Cabin. The cabin ceiling is interwoven by an unusual pattern. Light does not come from spotlights or
strips, but from ceiling floods covering large areas of the ceiling. The windows are partially replaced by high-tech screens that offer a view to the outside while delivering additional information (about the flight route, for example).
Diehl’s industrial design division rethinks the cabin relying on bionic structures, among other things. This type of construction—modelled after nature—has been forward-thinking for many years. For example, the ceiling design resembles the structures in a leaf or a dragonfly wing. Components with bionic structures are not only aesthetic but can also be up to 30 percent lighter than conventional elements.
The bionic design is more sustainable when combined with new, recyclable materials, such as bio-based resins and fibers which Diehl is testing. The principle involves using chemical processes to refine natural resources into usable materials which, ideally, are fed back into a production cycle by means
of recycling. Several initial concepts are already being created, such as the ECO Brackets used to fix overhead bins.
Diehl plans to make them out of thermoplastic in the future, which is fully recovered from recycled components. Due to their integrated fiber reinforcement, ECO Brackets would weigh less than the parts currently used.
Diehl is rethinking its ECO Sidewall as well, combining everything that is already being used for sustainability purposes as a consequence of maximum weight reduction. To do so, the company is using the latest composite materials as well as a proprietary powder coating. In production, the carbon footprint is reduced up to 20 percent and fibrous production waste drops by a third.
Powder coating also reduces weight and CO2 consumption by 10 percent compared with conventional sidewalls. The ECO Sidewall is already
available for newly built aircraft.
“Sustainability is not negotiable but a duty for everyone involved,” says Voelkle. “We at Diehl have been developing innovations for years that are contributing to this. The technologies in the Future Cabin are another step in this direction.”
Making cabins smart
Diehl Aviation relies on consistent digitalization. Lothar Trunk heads up this department as Senior Expert for Cabin Systems.
He says the goal is to collect, analyze and permanently use cabin data to better plan energy and water consumption, facilitate maintenance and increase passenger comfort.
To that end, Diehl and more than a dozen partners (including aircraft manufacturers, airlines, suppliers and universities) launched the research project i+sCabin. The first step was to develop a uniform com-
munication standard. In the future, all the cabin’s elements, from LEDs to kitchen appliances to displays, will communicate via this standard.
The next stage of the project entails collecting and analyzing the cabin data in a structured manner. The potential for more sustainability is considerable, Trunk explains. Airlines will be able to track how much fresh water or coffee is consumed on which flights, derive forecasts from this and plan the quantities of onboard resources more efficiently. The same goes for energy consumption.
Data from the Future Cabin also expands the possibilities for maintenance and repairs. With the new possibilities offered by data collection, correlations can be discovered much more quickly with the support of AI systems. This will avoid unnecessary repairs or replacements and make predictive maintenance easier.
New standards in accessible SEATING
Airlines today have three main focus areas for cabin accessibility, says Ingo Wuggetzer, President Cabin Marketing at Airbus
The first is an enhanced cabin design featuring adjustable and removable seating, accessible lavatories and space for wheelchairs. The second is advanced inflight services such as smart cabins with assistive technology and accessible entertainment systems. Finally, the third is improved accessibility features for seamless boarding and universally designed interiors.
“Though our main focus remains the cabin experience onboard, we are looking beyond this to collaborate with all relevant stakeholders from other industries to learn and integrate on-ground solutions to achieve efficient and consistent solutions for the passengers,” he explains.
A challenge in creating an anticipatable inflight experience for all passengers is to standardize and certify wheelchairs for aircraft, their positioning and usage.
“This could be a big step toward
using your own wheelchair onboard an aircraft,” Wuggetzer says.
Airbus is focusing on accessibility from the design stage, looking at modular solutions to position and accommodate wheelchairs in the future. The ACCESS Beam converts aircraft cabin seating for wheelchair users, as needed.
Along with design, Wuggetzer says inflight digital innovations are also a priority on Airbus’ accessibility agenda.
“The technical approach is to develop a digital support that is compatible with the user’s personal electronic devices and is supported by the aircraft connectivity backbone,” he explains.
He says that while existing solutions like BeMyEyes or RightHear are very promising, Airbus wants to create a “one-stop-shop” solution. With such technology, guidance and information can be tailored to different disabilities, including text-to-speech translations for passengers with visual impairments or speech-to-text translations for passengers with hearing impairments. He says this ideally also leads to workload relief for the cabin crew.
Thinking about long-term accessibility goals, Airbus sets its sights on 2030 and beyond for setting an accessibility standard and a fully collaborative approach with other key players.
“We have started a cross-industry approach and, as a result, would like to establish a co-development initiative with affected people, associations, airlines and innovative partners to drive customer-centric innovations, delivering valuable solutions to all stakeholders,” Wuggetzer reveals.
He says he also imagines defining a new cabin accessibility standard as part of the Airspace brand following universal design principles in the mid-to-long-term.
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POWERFUL FUTUREPROOFING
Passengers board flights with several devices—smartphone, wireless headphones, laptop. Upon sitting, a passenger comes to realize that their headphones are nearly dead, and their phone is dancing on the edge of a “low battery” warning.
That sense of panic, known as charging anxiety, is very real. Passengers want to land with their devices fully charged for a successful start to their trip, and knowing they have reliable access to power can reduce anxiety about running out of battery in flight. Investing in better charging infrastructure can lead to higher passenger satisfaction ratings for airlines, ultimately improving loyalty and retention.
“We know from research that more than 80 percent of passengers are willing to pay more for an improved experience. Alongside this, passengers’ loyalty to airlines is reducing in favour of meeting technology needs,” explains Claire Sixsmith, Commercial Director at IFPL Group
The rise of PEDs for IFE
Many airlines are introducing inflight connectivity and inflight entertainment content that passengers can access via their Personal Electronic Devices (PEDs). While some passengers may enjoy the comfort of using a device they are already familiar with to view IFE content, the experience largely hinges on whether in-seat power (ISP) is available throughout the flight.
“As passengers prefer using their own devices, airlines have added more power outlets, including USB ports and AC outlets, at every seat,” Tim Seckerdieck, Director Communication & Marketing, KID-Systeme says, noting that the trend is happening across all cabin classes. “This shift has reduced the focus on traditional seat-back entertainment systems, with more emphasis on reliable power and Wi-Fi for personal devices.”
With demand increasing, airlines are striving to provide more flexibility to passengers, such as
technology
Industry leaders IFPL Group, Burrana and KID-Systeme examine how airlines can future-proof the cabin with the latest
delivering 60-watt charging at each seat and unlimited power availability throughout the aircraft.
David Pook, VP Global Marketing & Sales, Burrana, explains that on narrowbody aircraft, streaming wireless IFE is a more cost-effective option than investing in traditional embedded systems. Since most passengers travel with multiple PEDs, the need for reliable power sources has reached unprecedented levels.
“As more laptop manufacturers shift from AC to USB-C charging, airlines are approaching requirements differently,” Pook says.
In-seat power and passenger satisfaction
How well an airline supports the passenger’s IFE or IFC experience when using a PED helps combat their charging anxiety which can be directly reflected in the resulting brand loyalty.
Passengers expect to have similar charging experiences inflight
as they would on the ground.
According to Sixsmith, charging speed has a direct impact on user satisfaction and overall flight experience. Interestingly, a parent’s view of an airline may be affected by their child’s inflight charging experience thanks to the tech-savvy generation Alpha.
“With nine out of 10 children having a mobile device by the time they are 10 years old, generation Alpha is the first to grow up in a fully digital world,” Sixsmith explains. “The demand is only set to increase as this generation ages.”
The reality is that as passengers become accustomed to a certain level of convenience in everyday life, it is no longer just about available charging inflight.
“Charging speed plays a crucial role in increasing passenger satisfaction,” says Pook. “Faster charging reduces frustration and anxiety, particularly on short-haul flights.”
It also supports passengers’ ability to use their desired devices during the
flight, such as working on their laptop or an iPad to entertain children.
Introducing USB-C
In the past couple of years, airlines have begun introducing more USB-C and USB-A combination options onboard to meet the demand for both kinds of devices.
“Since the European Union’s legislative change requiring all new smartphones and similar electronic devices to have a USB-C charging port, we have seen a significant increase in the demand for solutions that either transition immediately, or have the flexibility to in the future,” Sixsmith says.
But despite the growing number of PEDs with USB-C charging ports, many passengers will have devices with USB-A charging ports, particularly older phones, making it even more important for airlines to offer options.
While a mix of both ports is still necessary to meet passengers’ needs, Pook says that USB-C adop-
tion is on the rise with many of Burrana’s RFP proposals requesting USB-C 60W in every seat, replacing traditional AC outlets.
“We attribute this to the standardization of new device connector types, the benefit of delivering fast power and airlines wanting that competitive point of difference,” he explains.
Future-proofing the cabin through in-seat power solutions today
The in-seat power solutions that airlines invest in today are positioning them for weathering future trends.
KID-Systeme’s Johanna Lohmann, Director Product Marketing, suggests that to future-proof cabins, airlines should focus on versatile, scalable and intelligent in-seat power solutions that align with the growing BYOD trend. This includes adopting a mix of USBC, USB-A and AC outlets to ensure device compatibility for all travellers.
Sixsmith emphasizes the importance of choosing flexible ISP systems, such as cartridge technology, which allows airlines to offer combinations of USB-A and USB-C charging ports with options to upgrade when USB-A becomes redundant.
“It is key for airlines to future proof their ISP system to keep abreast with technology developments and passenger demand, the interchangeable modules on our Flex® system allows them to do that,” the group tells PAX Tech.
Similarly, Pook highlights the modularity of Burrana’s RISE Power system that allows airlines to mix and match 15W, 60W and 110VAC power across seat zones and classes, as well as to upgrade to new USB technology without impacting the other system components.
“Each port captures usage and performance data providing rich insights into passenger needs and usage trends so airlines can react
accordingly,” he says. “If and when an airline is ready to upgrade from an existing jack to a new version supporting updated standards, all they have to do is swap out the jacks.”
This type of flexibility further reduces the cost and weight of the system for the airline.
KID-Systeme GmbH’s GeniusPOWER delivers adaptive, efficient charging tailored to passenger needs. Seckerdieck says the conveniently located and fast-charging outlets are “boosting the digital experience onboard” for passengers, enabling airlines to streamline their onboard operations while gaining ancillary revenues.
READERSHIP AWARDS 2025
RETURN TO
HAMBURG!
From onboard caterers to connectivity and all the latest in aircraft cabins, the PAX Readership Awards will once again recognize those in the industry that go above and beyond.
The award winners will be announced on Wednesday April 9, 2025 at the Radisson Blu Hotel in Hamburg.
Award winners will be featured in a special spread, as well as in our e-Newsletter.
Four decades and beyond
Gby ROBYNNE TRUEMAN
even SpA celebrates its 40th anniversary this year, reflecting on its remarkable journey from a family dream to becoming one of the top global players in the aviation interiors and seating industry. From local reality to a global presence, Geven looks back on its decades of industry growth and shares insight into its market focus moving forward.
Looking back on 40 years
Geven first entered the aircraft seating market in the 1990s with retrofit projects, which were instrumental in establishing its reputation for quality and reliability. This milestone paved the way for Geven to become an approved vendor for major airframe manufacturers.
Over the years, Geven expanded significantly, including the addition of a new production facility, bringing its total operational area to 110,000 square meters.
Today, the company’s expertise and dedication are recognized on a global scale, with its products flying on major airlines around the world.
When asked what the company is most proud of in its decades-long history, Geven tells PAX Tech it takes pride in the prominent position it has achieved globally in the aircraft interiors industry.
“The unwavering quality and the cutting-edge innovation of our products have earned us the trust of our customers, and this has been
possible also thanks to the strong commitment and dedication of our high-skilled employees and our passenger-centric approach,” the company says of its tenure.
Geven’s 40-year anniversary marks not only a celebration of past achievements but also a commitment to continue this legacy of excellence in the future.
Looking ahead
Marking 40-years in the industry, Geven exhibited at the Aircraft Interiors Expo (AIX) 2024 in Hamburg to much success. Among the highlights of the week was ATR unveiling the ETEREA Business Class seat, designed by Geven.
The ETEREA seat is equipped with USB A+C charging ports, a Personal Electronic Device (PED) holder, a large tray table and an individual side console with a built-in stowage compartment that doubles as a tabletop. It also offers passengers space to stow a carryon bag under the seat during flight.
Danilo Malacaria, Deputy Head of
Programs, Geven SpA, tells PAX Tech that this phase of partnership with ATR has been ongoing for three years.
During this time, ATR introduced the “ATR HighLine” collection, with premium cabin interiors available for ATR aircraft featuring an exclusive all-Business Class configuration.
“For this specific interior, Geven and ATR collaborated on designing the clean-sheet ETEREA seat design, which has been in the customization phase for the launch customer for about a year,” Malacaria explains. “The aim of the ETEREA seat is to provide an extra-large individual seat focusing on private space and with a dedicated side console for personal storage, representing a new generation of luxury regional business seating.”
Malacaria also notes that the materials used to craft the ETEREA seat differentiate it from other Business Class options on the market. He explains that the balance of high comfort of the seat and its reduced weight are achieved through the use of composite materials for the seat’s backrest and stowage.
The collaboration with ETEREA is one of the many ways Geven is making its mark on the future of Business Class. In addition to furthering its contributions to the industry in this area, the Italian seating supplier has defined goals for its fifth decade in business.
“Looking ahead, we aim to further reinforce our presence in the market, increase our market share and expand more significantly into the wide-body aircraft segment.”
BUSINESS IN THE FRONT
In this seating report, industry experts highlight opportunities in the Business Class market and the challenges that must be overcome by
ROBYNNE TRUEMAN
As airlines look for new ways to bring premium offerings to passengers, the Business Class market offers many opportunities. PAX Tech connected with seating experts to learn more on this, in conversation with Unum Aircraft Seating, AliceBluAero and RECARO Aircraft Seating
Supply chain resilience
“Current gaps in the business class market have been caused by supply chain and capacity challenges,” says Alan McInnes, VP Business Development, Unum Aircraft Seating. “These have led to longer lead times and increased costs for business class seating, hindering airlines’ ability to refresh their cabins with the latest seating innovations.”
Ryan McNeice, CEO, AliceBluAero, echoes this sentiment citing the most evident gap as a lack of capacity among current seat manufacturers to meet airline needs. He says this is especially true when airlines seek more bespoke, tailored offerings with shorter lead times.
But seating suppliers are working to address these gaps in the market by developing resilient local supply chain networks and close partnerships.
“This network is designed to be agile, allowing us to respond swiftly and maintain a steady flow of materials and components—allowing us to deliver on time,” McInnes says. “By focusing on simplifying our designs, we also reduce the dependency
on complex parts, which further mitigates supply chain risks.”
Similarly, McNeice explains that AliceBluAero engineers seat designs with supply chain efficiency as a central focus.
“By choosing readily available raw materials and leveraging our in-house precision engineering capabilities at Blue Eagle Precision, located just one and a half meters from our assembly line, we’ve established an unprecedented level of control over our supply chain,” he tells PAX Tech. “As a forward vertically integrated company, we have evolved beyond traditional supply chain challenges, ensuring that we can always scale the supply of aerospace components from within.”
Down with doors
Markus Höllerer, Head of Strategy and Products, RECARO Aircraft Seating, points out that Business Class is a
chance for airlines to increase the “premiumness” of the inflight experience.
A key element in enhancing the passenger experience is meeting expectations for privacy throughout the journey. As a result, the debate about whether or not to include doors in Business Class seats is intensifying, but as Höllerer explains, it is a subjective decision for suppliers.
“It really depends on an airline’s regional background, its business model, market positioning and the vision for the Business Class cabin,” he says. “In general, having a door requires real estate and you either take it away from the aisle width or from the passenger living space.”
In addition to affecting aisle or living space real estate, Unum’s McInnes points out that it is a question of privacy versus weight and design complexity.
“For airlines, this translates into
higher costs for product acquisition and ongoing operational costs,” he explains, adding that doors must comply with a range of safety regulations to ensure they do not impede passenger evacuation during an emergency, creating additional complexity to cabin certification.
“At Unum, we believe in a balanced approach and that doors should be included only if they genuinely add value to the passenger experience,” McInnes says.
AliceBluAero is addressing the varying preferences on Business Class doors by developing variants of its seat.
“From a manufacturer’s perspective, and considering fuel efficiency, moving away from doors would be ideal,” McNeice admits. “However, customer demand continues to prioritize privacy. With this in mind, while our herringbone design offers inherent privacy, we’ve developed
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variants of our seats that incorporate versatile and reliable door systems to meet market demand without compromising operational efficiency.”
Sustainability standpoints
The debate of doors versus no doors stems from a greater goal of creating lightweight seats to help airlines cut down on fuel burn, operating costs and carbon footprint.
According to McInnes, weight is the single biggest contribution that seating can make to aircraft sustainability. But he says that while weight is extremely important in Business Class seating,
it cannot be the only consideration. The seat must also be comfortable, certifiable and offer the luxury and refinement expected by the airline.
“Sustainability is always one of the key decision criteria for airlines in their selection process,” RECARO’s Höllerer says. “Improving weight from one generation to the other is always the goal.”
However, he says that suppliers cannot rely on weight benefits alone for sustainability in seating, pointing to RECARO’s R Sphere technology platform as an example. The seat is crafted from sustainable materials which are being rolled out
into various seating platforms.
For AliceBluAero, sustainability and weight reduction are core considerations. The supplier’s seats are designed to avoid composites, making 100 percent of the seat structure recyclable.
A patent-pending seat mechanism from the company is also set to offer operators typical weight saving of 15 to 20 kilograms per passenger.
“The focus on sustainability and lightweight design is not just a trend but an evolving necessity in today’s market, and we’re committed to being at the forefront of that evolution,” says McNeice.
In the loop
Gen Phoenix’s Nico den Ouden explains how a circular seating economy can benefit airlines
by ROBYNNE TRUEMAN
As the aviation industry moves toward sustainable initiatives, there is a growing need to repurpose existing materials.
According to Nico den Ouden, Gen Phoenix’s Chief Innovation Officer & General Manager of Seating, the concept of “CirculAIR”—a term coined by the company—represents the next big trend in the industry. Gen Phoenix has recently implemented a circular manufacturing process, working with its existing customers to take back old seat covers with the intention of upcycling them.
However, through this process, den Ouden tells PAX Tech the company realized products needed to be designed with circularity in mind to avoid needing to separate the materials during the upcycling process. Rather than laminating covers with graphite, which makes it difficult to reuse, circular seat design
begins with specifying spacer fabrics, which are 3D knitted fabrics, that can be laminated to the material.
“Without any separation of layers, we can fully mill that through our process. We can use mixed waste sources as long as we can fiberize that and turn it back into a new product that we call Helios,” says den Ouden.
He explains that opting for seat covers made with circular materials can help airlines reduce carbon footprint by limiting the waste produced. Ultimately, he explains, the goal is to create a closed loop system where the seat covers are reused to build another product.
The challenge is that to maximize the effect of the circular concept, the design process is where the journey must begin.
For airlines, den Ouden says there are also direct cost savings associated with investing in circular seat covers,
both from the light weight of the material and the lower acquisition costs.
With consumers becoming more environmentally conscious, he adds that an immaterial benefit to airlines is the customer loyalty that can result from aligning itself with these values through circular seating programs.
“Airlines need to put their efforts beyond sustainable fuels, which most of the attention seems to be going to,” den Ouden says. “We have to look at other areas as well, to reduce the amount of waste they produce. And I think that will ultimately help them get the vote of the passenger.”
LONG BEACH: Where real progress happens
In
this Q&A, Dr. Joe Leader, Group CEO of APEX/IFSA/ FTE,
Thighlights what to expect this week
by ROBYNNE TRUEMAN
he industry is set to gather in Long Beach, California this week for three days of conferencing, exhibiting and networking at APEX Global EXPO 2024. With more than 100 airlines and 3,000 attendees expected across the event, co-located with IFSA Global EXPO and FTE Global, Group CEO Dr. Joe Leader gives PAX Tech all the details on what attendees can expect.
PAX TECH: What is the focus of APEX Global EXPO this year? Is a central theme emerging?
DR. JOE LEADER: Our theme this year across the three events is “Transforming Air Transport” as we feature
in Long Beach
more innovation, launches and exclusives. In our thought leadership, we will delve into pivotal areas including AI, personalization, advancements in IFE, maximizing inflight ancillary revenue, leveraging enhanced connectivity and addressing supply chain challenges. The biggest airline exclusive unveiling we will do at the beginning of APEX Global EXPO will be with JetZero, where APEX airlines will be able to see the passenger experience for the first time of a new blended wing aircraft that reduces fuel burn by 50 percent.
PAX TECH: What are some new and returning favourite features that attendees can look forward to?
LEADER: We have an incredible range of new and returning industry leaders speaking this year including Air France-KLM Group CEO Benjamin Smith; Virgin Atlantic CEO Shai Weiss, JSX CEO Alex Wilcox; Fiji Airways CEO Andre Viljoen; Spirit Airlines EVP & CCO Matthew Klein; Breeze Airways Chief Guest Officer Fiona Kiesel; Saudia CXO Rossen Dimitrov; EL AL EVP & CXO Oren Butansky; SAS EVP & CCO Paul Verhagen; Qatar Airways SVP of Product Development & Design Xia Cai; Air France SVP Customer Experience Fabien Pelous, and many other incredible airline industry leaders providing valuable insight across our expanded thought leadership sessions. They will explain the cutting-edge trends propelling the future of aviation.
We will then host the most expansive show floor ever, where hundreds
of airline leaders will meet with exhibitors to explore the latest trends in technology, food, inflight entertainment and much more. Global EXPO offers an unparallelled platform for members to advance their business through formed strategic partnerships. We look forward to welcoming everyone to one the aviation industry’s most prestigious event of the year, the APEX/IFSA Awards ceremony topped off by a Crystal Cabin Award for Best Customer Journey. The APEX Airline Awards this year will unveil the Top 100 Airlines in the world, leverage data from more than one million passenger flights, collected through TripIt These rankings recognize the APEX World Class Airlines by YATES+, reserved for the Top 10 in the world; APEX Five Star Airlines for the Top 40; and APEX Four Star Airlines rounding out the Top 100. With
rigorous judging and peer recognition, the APEX/IFSA Awards carry a level of credibility and authenticity as incredible industry honors.
We’re excited about first-time exhibitors such as SpaceX Starlink, Convorelay, Eole, Letronics, Libeula Books, Imagik, NH Studioz, Onza Distribution, PCIAW, QVC and Skyted
We have a 97 percent return rate of exhibitors. The support and participation of all our exhibitors foster innovation and collaboration and create an unforgettable experience for all Global EXPO attendees.
PAX TECH: What are you hoping attendees take away from the show this year?
LEADER: We hope to take attendees on a transformative journey into the heart of aviation’s future. Through thought-provoking discussions, we will ignite a spark of innovation that will help redefine the industry. Imagine collaborating with industry leaders to drive groundbreaking advancements in supply chain, IFE technology and passenger experience. Attendees will take with them a wealth of actionable insights that will empower them to shape the aviation landscape of tomorrow.
PAX TECH: Is there anything else you want the industry to know?
LEADER: If there’s one big takeaway, it’s this: the APEX/IFSA Global EXPO with FTE Global stands as the must-attend event for anyone serious about shaping the future of aviation. It is where real progress happens—leaders come together, major business deals close and the next wave of innovation takes off. You can’t miss APEX/IFSA Global EXPO if you want to stay ahead.
New format, same great celebration!
PAX introduces new format for annual Readership Awards
by JANE HOBSON
PAX Tech is introducing a new format for the annual PAX Readership Awards 2025. To enhance the experience of the most-anticipated awards from the industry’s leading publication, the PAX Readership Awards now consist of a nominating period and a voting period.
“We’ve introduced a more streamlined nominating and voting process for the PAX Readership Awards, which not only makes participation easier but also ensures that the results continue to reflect the industry’s best, based on the opinion of our loyal readership. The improvements are designed to enhance the overall experience for our readers, making their voices heard in a more meaningful and impactful way,” explains Publisher Aijaz Khan.
The nomination form is now live and available here. The nominating
period runs until January 17, 2025, and then voting goes live on January 20, 2025, until March 7, 2025.
The awards honour achievements in airlines, amenities, technology and more. All industry players are eligible to nominate. All nominating parties must submit their full name, e-mail, company name and position/title.
All nominating parties must consent to receive email communications from PAX, and must complete the form accurately by selecting a category, a region, a company name and a reason for nomination to finalize the nomination. All nominated products will be available for readership voting. Winners will be announced at the PAX Readership Awards ceremony at the Radisson Blu Hotel on April 9, 2025 in Hamburg, Germany.
“On behalf of PAX, we want to thank our readership and advertis-
ers for their support through the years. We’re really looking forward to the 2025 awards ceremony and we’ll of course keep the industry informed of any other updates in the lead up to the event. So, watch this space and stay tuned,” says Khan.
“The PAX Readership Awards are a testament to the industry’s dedication to excellence. It’s an honour to recognize the companies that go above and beyond in setting new. Our readers’ insights are invaluable in identifying the leaders driving the industry forward,” adds Business Editor Robynne Trueman.
NEW BENCHMARKS IN AVIATION INNOVATION
Ryan Ghee, Chief Operating Officer, Future Travel Experience, looks ahead to FTE APEX Asia Expo
by ROBYNNE TRUEMAN
Hosted again at the Marina Bay Sands, FTE APEX Asia Expo takes place November 19 to 20
The FTE APEX Asia Expo 2024, returning to Singapore, promises to be a landmark event in the aviation industry. Building on the success of the 2023 edition, the upcoming expo is poised to deliver even greater insights, networking opportunities, and innovations for the industry.
Hosted at the Marina Bay Sands, the event will feature a blend of new technologies, returning exhibitors and an expanded conference program, positioning it as a must-attend event.
“We’re expecting a record turnout for FTE APEX Asia Expo 2024, building on the strong momentum from last year’s event,” says Ryan Ghee, Chief Operating Officer at Future Travel Experience (FTE). The 2023 expo attracted more than 2,000 attendees from 64 countries, representing airlines, airports, vendors, government agencies and other industry stakeholders.
“Given the high level of interest and the expanding scope of the event this year, we anticipate an even larger audience,” Ghee tells PAX Tech.
As Asia remains one of the most dynamic aviation markets, the expo returns at a pivotal time for industry players eager to explore innovation and collaboration opportunities. According to Ghee, the growing demand for better passenger experiences, operational efficiencies and cutting-edge technologies is pushing the industry to new heights. “Our goal is to create an even more impactful gathering in 2024, and we’re on track to deliver that.”
What’s on in Singapore
One of the key draws of FTE APEX Asia Expo 2024 is its lineup of exhibitors, both first-time and returning. Some of the newcomers include Boeing, Safran Passenger Innovations, PXCom and Vodafone Among returning exhibitors are
SITA, Thales, Mirus Aircraft Seating, Inflight Dublin and Fetcherr
“It’s great to see this continued commitment to shaping the future of travel,” Ghee says.
FTE APEX Asia Expo 2024 will also introduce new features designed to enhance attendee engagement and provide greater value. One such addition is the FTE Innovate Awards, which will make its Asia-Pacific debut after a successful launch in the EMEA region.
“This prestigious competition will see airlines, airports and vendors presenting their latest innovations on stage,” says Ghee. The awards
A snapshot from the exhibit floor at last year’s event are determined by both a panel of judges and the audience, adding a layer of excitement and interactive participation to the event, he adds. Returning by popular demand is the extensive conference program, which will feature some of the industry’s most influential voices. Attendees can look forward to hearing from CEOs of such IndiGo, Gulf Air Group, Jetstar Asia and SriLankan Airlines. Speakers from Qatar Airways, Cathay Pacific, United Airlines and Changi Airport Group will take to the stage to share insights on the latest trends and challenges facing the aviation sector.
Ghee describes the 2024 speaker lineup as the strongest the event has ever had, noting that the conference will provide invaluable insights into the future of aviation. “It’s truly a must-attend part of the show, offering rich content and connections you won’t find anywhere else,” he says.
A global gathering for the future of aviation
Though the event is hosted in Asia, Ghee stresses that FTE APEX Asia Expo is a global gathering. With the aviation industry facing rapid technological and operational changes, this
expo is designed to help organizations adapt and thrive, he explains.
“Whether it’s through embracing new technology, rethinking the passenger journey, or fostering sustainability, this event will provide the insights and connections needed to stay ahead of the curve,” he says.
For Ghee, the ultimate goal of FTE APEX Asia Expo is for attendees to leave with actionable insights and new partnerships that can drive their businesses forward. “We want everyone—from airlines and airports to vendors and government agencies—to walk away with a clear vision of how innovation can be applied to solve real-world challenges,” he says. From improving sustainability and elevating customer service to adopting new digital tools, the expo offers a wealth of opportunities for attendees to explore.
As the event draws nearer, anticipation is building for what promises to be a dynamic and transformative gathering. With its unique mix of exhibitors, speakers and networking opportunities, FTE APEX Asia Expo 2024 is set to be an unmissable event for aviation professionals looking to shape the future of travel.