Chelsea Clarke, Associate Editor Tel: (1 416) 797-8052 E-mail: chelsea@pax-intl.com
ART
DEPARTMENT
Jessica Hearn, Art Director E-mail: jessica@globalmarketingcom.ca
CONTRIBUTORS:
Jeremy Clark
PAX International and PAX Tech are published a total of 10 times a year by PAX International, Mississauga, Ontario, Canada. International Distribution.
This year’s PAX Readership Awards Ceremony was our biggest yet with 190 airlines, suppliers and loyal readers in attendance. With the momentum of summer carrying us quickly toward our next gathering in Long Beach, California, we figured we would keep the energy up with this special summer digital issue.
This issue represents a celebration of what has been achieved so far this year and what is to come. None of this would be possible without our loyal readership and advertisers. To know that you all turn to PAX International as your trusted source for news in this industry means the world to us because it allows us to continue doing what we love—sharing stories, travelling the world and learning about your contributions to enhancing the passenger experience.
But it doesn’t stop there. PAX International is proud to share that this summer we have officially surpassed 7.5K total followers on our social media platforms. From our record-breaking 13,000+ views on Instagram reels to one million total impressions across our digital presence, these figures stack up to reveal PAX’s determination to be your go-to outlet for all things news.
So truly, thank you. Wherever you’re reading this, let’s make a toast to this impressive year thus far, and to an amazing second half of 2024.
JANE HOBSON Managing Editor
PAX International
WESSCO International brings relaxation to WTCE with Therabody products
WESSCO International’s booth at WTCE was truly an exhibition goer’s dream with Therabody products on display for visitors to try, including the Lounger, JetBoots and SmartGoggles eye massager.
In October, United Airlines and WESSCO announced the partnership, introducing a major upgrade to the airline’s international Business Class experience. In collaboration with wellness tech company Therabody and Saks Fifth Avenue, the partnership marks the largest upgrade to United Polaris since 2016. It features Therabody-branded wellness products and videos onboard from Therabody experts. Adding to the onboard sleep experience, United also brought on the limited-edition day blanket from Saks Fifth Avenue.
“Together, we’re setting new standards for wellness in the skies, proving that thoughtful collaborations can resonate deeply with today’s travellers,” Petros Sakkis, Chief Marketing Officer at WESSCO International, tells PAX International.
En Route reveals refreshed brand identity
En Route International unveiled a refreshed brand identity in Hamburg to mark the next phase in its journey. The company is placing three key business segments at the forefront of its proposition: passenger solutions, supply chain services and sourcing segments.
“WTCE is a solid platform for businesses to get together and celebrate the great things about the industry. Our new brand is a celebration of En Route, its people and its customers, so it made sense to us to launch it at the show,” Nick Wiley, Global Managing Director, tells PAX International.
En Route offers complete end-to-end design, development and delivery of complimentary and retail onboard food and service solutions with offices in the U.K., U.S., UAE and Australia. As part of the brand redevelopment, the company has conducted external stakeholder interviews and undertaken internal brand surveys to better understand the perception of the brand and the needs of both customers and colleagues.
“As specialists in our field, we are constantly striving to innovate and push the boundaries of what is possible; our new brand identity reflects this constant movement, ethos of innovation and our unwavering commitment to excellence,” explains Tom Lay, Head of Marketing.
Jane Hobson, PAX International Managing Editor, experiences the Therabody lounge chair
En Route International’s Global Managing Director Nick Wiley at the company’s WTCE 2024 booth featuring the updated brand logo
EXHIBITOR
GIP looks back at a successful WTCE
Global Inflight Products (GIP) tells PAX International it achieved its goals for WTCE 2024.
“WTCE 2024 was indeed a success for GIP. We successfully met with all our valuable customers and many new prospects. I want to extend my gratitude to WTCE for the Connect platform, which maximized our time and allowed us to conduct numerous meetings efficiently,” says Wafa Zaghdadi, Vice President of Sales and Marketing at GIP.
This year’s booth highlighted the company’s range of innovative products including its finest bone China sets, a new line of distinguished glassware tailored for different beverages and a dedicated section for its “Green Is Possible” initiative.
A standout product featured is GIP’s trayless solution for hot and cold meals, which is 100 percent compostable, ovenable, water and oil proof, and designed to accommodate 84 meals per trolley, ensuring ease of use for cabin crew.
“We aim to assist airlines in eliminating all single-use plastic products by offering more sustainable and environmentally friendly alternatives,” Zaghdadi explains.
Wafa Zaghdadi, Vice President of Sales and Marketing at GIP’s WTCE 2024 booth
Award-winning Moroccan hospitality
Royal Air Maroc celebrates PAX Readership Award and culinary excellence
by CHELSEA CLARKE
Royal Air Maroc is the recipient of the PAX Readership Award 2024 for Outstanding Food Service by a Carrier (Africa), and the airline tells PAX International this emphasizes its dedication to exceptional gastronomic offerings and service quality.
“This prestigious accolade highlights our commitment to providing
passengers with delightful dining experiences during flights,” says Amine El Jaouhari, VP Customer Experience at Royal Air Maroc. “As a recipient of this award, Royal Air Maroc stands out in the industry, showcasing our dedication to passenger satisfaction and culinary excellence.”
Royal Air Maroc’s award-winning food service reflects Moroccan hospi-
tality in the skies, delivering an authentic culinary experience for passengers. In Business Class, passengers enjoy a selection of Moroccan, African and international dishes, with on-demand service available on long-haul flights. Economy Class passengers are treated to hot meals on long-haul routes, while medium-haul flights feature multiple hot dish choices, including vegetarian
Royal Air Maroc’s award-winning food service reflects Moroccan hospitality in the skies with an authentic culinary experience for passengers
options, accompanied by starters, desserts and beverages. Short-haul flights offer protein-based cold sandwiches and snacks. Royal Air Maroc ensures all dietary needs are met, providing balanced meals tailored to passengers’ preferences upon booking.
But the menu is not the only way Royal Air Maroc has been enhancing the passenger experience lately. RAMedia is Royal Air Maroc’s cuttingedge entertainment system, currently being rolled out on 737 Max and E190 aircraft. Accessible via passengers’ electronic devices through an onboard local Wi-Fi network, RAMedia offers plenty of entertainment options and the convenience of ordering SKYSHOP products or enrolling in the SAFAR FLYER loyalty program.
“Passengers find the system easy to access and navigate, and they appreciate the design and
functionality of the platform during flights,” says El Jaouhari.
For passenger comfort, and in line with its sustainability commitments, the airline has launched innovative Economy Class fleece blankets, each made from 55 recycled plastic bottles. Royal Air Maroc also offers amenity kits crafted by Nectarome, a Moroccan company known for its natural cosmetics and wellness products. Each kit features a sleep mask, multi-use dry oil, lip balm, face mist, dental kit and nonslip socks, with similar kits with playful designs also available for children.
Royal Air Maroc has also spurred recent developments at key airport lounges. At Casablanca Airport, the newly opened Medina Lounge immerses passengers in a warm ambiance filled with traditional motifs and local materials. Here, travellers can indulge in a selection of deli-
cious dishes from local gastronomy. In Marrakech Airport, significant renovations have revitalized the lounge, which features refreshed decor and upgraded facilities including restrooms and food services.
“These efforts aim to restore and modernize the lounge infrastructure, providing passengers with a more pleasant and secure experience,” says El Jaouhari.
Driven by its commitment to excellence, evident in the PAX Readership Award win, El Jaouhari says Royal Air Maroc’s advancements in the industry are thanks to the team it has curated.
“Royal Air Maroc is celebrating this award win company-wide by acknowledging and appreciating our staff who contributed to the outstanding food service, as well as our partners,” he says.
Royal Air Maroc’s Economy Class fleece blankets, each made from 55 recycled plastic bottles
Praise for Porter Airlines
Porter Airlines CEO Michael Deluce discusses the airline’s PAX Readership Award, the Air Transat JV and its robust summer schedule
by JANE HOBSON
After Porter Airlines received the PAX Readership Award for Most Improved Airline (North America), PAX International sat down with CEO Michael Deluce to discuss the achievement, as well as what is next for the growing airline.
“It is extremely exciting to win this award because we’ve been focused on creating a differentiated elevated Economy experience. The fact that it is your extensive reader list that is making this decision really validates everything that we’re doing,” Deluce tells PAX International.
Porter has had a very busy year with the launch of several new destinations and aircraft deliveries, as well as the announcement of the transformative join venture (JV) with Air Transat.
Deluce calls the partnership “a match made in heaven.” He says, “You have Air Transat that serves Europe and sun destinations extensively, then you have Porter which is build-
ing out a very robust North America operation. When you combine those two networks, it elevates the competition in the marketplace and provides consumers with more choice.”
With the JV, Air Transat now offers an extensive range of destinations operated by Porter across Canada— and select U.S. cities through airtransat. com. Porter now provides non-stop flights operated by Air Transat to Europe from Toronto Pearson (YYZ), Montréal–Trudeau (YUL) and Québec City (YQB), as well as connecting flights to Europe on flyporter.com.
Porter Airlines will operate its largest-ever summer schedule out of Toronto this year, with up to 176 daily flights to 27 destinations across North America from both YYZ and Billy Bishop Toronto City Airport (YTZ).
By August, Deluce explains, Porter will be the third-largest carrier flying out of YYZ with up to 74 daily flights to 16 destinations. YTZ will see 102 daily flights from Porter to 15 destinations.
“It was only last February that Porter started flying out of Toronto Pearson, so to have grown to become the third-largest carrier this summer reinforces the fact that once passengers try our style of Economy travel, we are seeing them choose to fly us again and to more destinations,” said Porter President Kevin Jackson in the May 9 press release.
From left to right: PAX International Managing Editor Jane Hobson, Porter Airlines CEO Michael Deluce and PAX International Publisher Aijaz Khan pose for a photo with the PAX Readership Award certificate in Toronto, Canada
Thai’s time to fly
Thai Airways CEO Chai Eamsiri describes the airline’s focus on economic stability as it aims to regain the heritage it is known for
by JEREMY CLARK
As good as the good ole days were, Thai Airways CEO Chai Eamsiri is quick to point out that the economics of modern airline operations does not lend itself to sustaining that model. But the airline is finding ways to regain that valuable heritage and reputation for excellence—with a focus on economic stability.
PAX International sat down with Eamsiri in the lead up to WTCE 2024 to learn how the airline will continue to invest in the passenger experience side of the business.
Eamsiri says Thai’s priorities
are as follows, in no specific order: Being totally customer centric; commercial excellence; maintaining cost competitiveness; and the commitment to retaining a culture of continuous improvement.
“During the past year we have put a lot more effort into the cost competitiveness with a series of cost-cutting exercises across the business,” he explains.
The focus has clearly delivered. Efforts include better understanding of the core markets, fleet rationalization and leaner and more efficient processes within the operation.
Eamsiri reflects on a year ago when a tough survival instinct prevailed in the industry and thus, difficult decisions had to be made.
Not least the decision to take Thai’s A380s out of service and build up procurement and retrofits of existing 777-9s, 10s and A350s. These are expensive but necessary building blocks for the brand image Thai Airways wants to re-establish.
“Cost cutting has been necessary—but only that which is absolutely necessary and not affecting the other three of our priorities,” Eamsiri says.
This is manifestly true as significant improvements have been made across the service, which were recognized by the PAX Readership Awards win for Most Improved Airline (Asia) in Hamburg in May.
Aijaz Khan, PAX International Publisher (left) with Chai Eamsiri, CEO of Thai Airways, during the PAX Readership Awards in Hamburg, Germany
Economic sustainability in focus
Referring to service once more, Eamsiri touched on the airline’s goal to regain its heritage.
“We are on track to regain up to 80 percent of what we used to be, in terms of the branding and service,” he says. “This time, we are achieving this affordably and with economic sustainability.”
Eamsiri was keen to point out the improvements to all aspects of the experience.
“Last year we improved a lot in product and service. This year we continue to put a lot of resources into every customer touchpoint with more trained people, better systems and our Thai Service with better food and drinks offerings, amenity kits, and the pre-boarding airport handling and airport facilities.”
This has been noticeably rein-
forced by significant investments in the lounges at Suvarnabhumi.
He adds, “We still need to improve further with hardware, this means investment in seating, equipment and refitting and upgrading of aircraft plus new aircraft, and there are various projects in hand. We need to take ourselves to the level we used to be. We also realize that if we stay where we are, our competitors will take the lead. We need to ensure we stay in this peer group where we belong.”
In the Economy cabin, Eamsiri is acutely aware of an important reality.
“Today’s Economy passenger is— if you treat them well—tomorrow’s Business Class passenger,” he says.
This has been reflected in a continuous streak of highly placed rankings for the Economy service for a number of years across several agencies. Thai Airways will not be neglecting Economy, with improved
menus and IFE going forward.
When it comes to competing with the LCCs, Eamsiri has a very straightforward response. He is quick to declare that there is little to gain in attempting to compete.
“We are not the same,” he says. “We are a network airline. They are almost all regional and point-to-point and cannot offer the same level of seamless connectivity and convenience that Thai Airways can.”
This is often the problem with how passengers initially make comparisons with large heritage legacy carriers and the new breed of LCCs. Simply comparing a fare is not accurate. Once travel needs become more complex, and the desire for convenience and comfort increases, then the role of the full-service network airline is assured.
It seems Thai Airways’ heritage and its future as one of Asia’s most revered brands is safe in Eamsiri’s hands.
Jeremy Clark, PAX International Asia Correspondent (left) with Chai Eamsiri, CEO of Thai Airways
DESIGN DETAILS
After winning two top accolades at the DesignAir awards in 2023, Etihad Airways is ready to soar to new heights with the refreshed cabin interiors of its 787-9 fleet by JANE HOBSON
Etihad Airways had a tremendous year of design updates and passenger experience upgrades in 2023. As its new fleet of 787-9 Dreamliners takes off in 2024, Etihad is introducing enhanced comfort with more privacy for passengers and a lineup of luxury amenities to be enjoyed during and post-flight.
Award-winning aircraft interiors
The airline was awarded the Design Airline of the Year Middle East 2023 award, but it also took home the top achievement from
TheDesignAir, the Design Airline of the Year 2023 Global award.
Eduardo Matos, Director of Customer Care at Etihad, tells PAX International, “We were very proud to receive this prestigious recognition as ‘Design Airline of the Year 2023’ last year. We certainly see this as a testament to the hard work and commitment of our team.”
Matos adds that part of what he believes makes Etihad unique is the emphasis on the passenger experience in all classes. “At Etihad, we see design as part of our DNA, we have always done things a little differ-
ently and paid attention to every little design detail that helps to elevate the experience for our guests, regardless of their cabin,” he explains.
Overwhelmingly positive brand feedback
Etihad has had a monumental year, elevating its brand to further enhance the passenger experience it is already well known for. Major updates to the cabin interiors in 2023 included rolling out luxury amenity kits for Business
The Armani/Casa collection for Etihad Airways
Eduardo Matos, Director of Customer Care, Etihad Airways
Class while updating the dining experience for passengers in Economy Class.
Etihad introduced its partnership with Armani/Casa for a range of Business Class products and amenities to a positive response. The selection of products includes tableware, blankets, pillows and a lumbar support cushion that doubles as the mattress for the Business Class lie-flat seats.
“The feedback from our guests has been overwhelmingly positive and we know they’re going to love our new Giorgio Armani co-branded amenity kits just as much,” Matos says.
This year, Etihad is partnering with Giorgio Armani again, rolling out its new amenity kits for Business Class, filled with ESPA skincare products. The collab also introduces one of the largest amenity kits in the sky for travellers flying in First Class
The
and The Residence; a Giorgio Armani and Etihad branded large folio bag.
“They are absolutely stunning and a design feature in themselves,” Matos says enthustiastically. “In Economy, we launched complimentary tote bags filled with a hand cream and inflight amenities to take away, as well as blanket and earphones for our passengers to use while they fly.”
Style and function in Economy
It is not just branded totes that passengers travelling in Economy Class can look forward to this year; Etihad is also revamping its Economy dining experience.
“We’ve coupled style and function with a focus on improving our impact on the environment,” Matos says. “We’ve dramatically reduced
the amount of single-use plastic used in our operation. At the same time, we’ve elevated the experience for our guests with a higher quality and more stylish product.”
787-9 fleet takes off in 2024
On the heels of its design wins, Etihad is continuing to elevate its brand in 2024 with new cabin interiors on the 787-9 Dreamliner fleet. The addition includes impressive upgrades and offerings that look different from what Etihad passengers might have seen in the past.
Matos explains, “The cabin experience we’ve designed gives our guests a wonderful feeling of space and comfort while also adding to their privacy, something which we recognize is important to our guests in premium cabins.”
Armani/Casa textiles include blankets, pillows and a lumbar support cushion that doubles as the mattress for the Business Class lie-flat seats
Connecting Poland to the world
LOT Polish Airlines is finding balance between tradition and progress with a passenger experience that ties travellers to the past, present and future
by CHELSEA CLARKE
To stay ahead, airlines must constantly evolve. With new trends and customer demands emerging, those that stay stuck in the past are bound to be forgotten. Which is why finding the balance between tradition and progress is integral—something that LOT Polish Airlines has mastered.
“We do not stand still, but keep developing by listening to our passengers, who are our greatest inspi-
ration,” says Izabela Leszczyńska, Director, Product Development and Customer Experience Department, LOT Polish Airlines.
This year marks LOT’s 95th anniversary, making it one of the world’s oldest airlines. And as LOT continues to embrace its roots while looking to the future, its latest innovations bring comfort and convenience to its passengers, ensuring it will keep connecting Poland to the world.
“Together with the crane that will always be part of our logo, we will continue our fascinating journey, writing the history of one of the world’s oldest and most experienced airlines,” says Leszczyńska.
LOT offers regular and charter flights to more than 100 airports on five continents from its hub at Warsaw Chopin Airport.
But flights are not the only way LOT is connecting the world. The airline is constructing the LOT Business Lounge at Chicago’s O’Hare Airport The lounge—a first for the airline outside of Europe—will cover a total of 617 square meters and feature a view of the airport apron. But what Leszczyńska finds most meaningful is the ability to showcase Poland’s unique culture. “We want the space to represent Polish hospitality with which LOT is so closely associated,” she says.
LOT equips its passengers with the latest amenities that are sure to delight—local cultural touches included. The company has recently introduced updated amenity kits, with those prepared for its Business Class passengers promoting sustain-
LOT is celebrating its 95th anniversary this year, making it one of the world’s oldest airlines
LOT’s fleet consists of more than 70 aircraft, including its long-haul flagship 787 Dreamliner
ability with cosmetics produced from apples, of which Poland is one of the world’s leading suppliers. Taking another opportunity to intertwine tradition with a modern approach, LOT has redesigned its glass and porcelain tableware.
“The glasses and goblets were designed especially for us by artists from one of the old-
est glassworks in Poland, Krosno Glass,” says Leszczyńska.
LOT provides its passengers with complimentary drinks and snacks service, even on its shortest domestic flights. For those wishing to indulge in a more substantial meal, LOT offers both Polish and international cuisine.
“Our menu varies depending on the flight, but always combines touches of
the unique and still little known Polish cuisine, international cuisine and the cuisine of the country we are flying to,” says Leszczyńska. “That’s why on our comfortable aircraft you can try both the famous Polish pierogies and Japanese onigiri rice sandwiches.”
Additionally, passengers can shop duty free whenever flight times and customs regulations allow. Passengers can purchase alcohol and tobacco products, as well as cosmetics, perfumes, jewelry, accessories and unique gadgets. “With all our passengers in mind, the SHOP&MORE offer is also available online, as a pre-order or as a delivery option to a specified address,” says Leszczyńska.
LOT Polish Airlines, rooted in nearly a century of history, skillfully balances tradition with innovation, ensuring its continued prominence as it embraces the future of air travel.
LOT Polish Airlines offers regular and charter flights to more than 100 airports on five continents from its hub at Warsaw Chopin Airport
This year, LOT is celebrating its 95th anniversary, making it one of the world’s oldest airlines
Revolutionizing airline catering through data science
In this guest column, Agustin Buenaño, Vice President Culinary and Customer Experience at gategroup, discusses the opportunities that AI and data science present for airline catering
We believe that culinary is both an art and a science. The eternal art of imagining and creating culinary experiences that delight and satisfy people’s desires. The application of innovation, technology and data to realize incredible experiences under challenging conditions. We marry creativity with cutting-edge
innovation and the power of data to create experiences that exceed the expectations of every guest.
In today’s competitive airline catering industry, leveraging AI and data science is a crucial element in gategroup’s strategy. By partnering with leading data science companies, we transform vast amounts of social data into actionable insights, identifying
Agustin Buenaño, Vice President Culinary and Customer Experience at gategroup
Leveraging AI and data science is a crucial element in gategroup’s strategy
untapped opportunities and driving innovative culinary solutions. These collaborations allow us to continuously adapt and enhance our services, ensuring a superior culinary experience for all passengers served by gategroup and introducing these insights as a crucial part of our menu development process.
The journey begins with understanding the preferences of passengers and the landscape of the industry. We conduct in-depth analyses by examining public conversations related to inflight food and beverages, which allows us to stay ahead of trends and cater to the evolving
tastes of travellers across all cabins and destinations. Our chefs validate ingredients and meals that are emerging trends predicted to define the landscape tomorrow and are quickly gaining popularity.
Our data-driven approach segments our audiences into distinct categories based on similar behaviours and interests, such as lifestyle choices, travel frequency, booking preferences, cultural interests and prevailing food tastes. By delving into the motivations behind passengers’ choices, we uncover preferences that extend beyond aviation to include their food and
beverage inclinations. These unique insights enable us to precisely tailor our services, ensuring that we meet the diverse needs of all our clients.
In summary, our data science capabilities play a crucial role in shaping the global inflight catering experience. By leveraging predictive consumer intelligence, we help airlines develop unique culinary identities and enhance passenger satisfaction. This forward-thinking approach ensures that our customers are always prepared to meet the changing demands of the aviation industry, making data science an indispensable asset in our value proposition.
gategroup’s chefs validate ingredients and meals that are emerging trends predicted to define the landscape tomorrow and are quickly gaining popularity
In collaboration with
India in
FOCUS
LSG Sky Chefs discusses the 15-year concession with Bangalore International Airport Limited by JANE
HOBSON
In a recent significant achievement, LSG Sky Chefs tells PAX International it has secured a prestigious 15-year concession to operate with the Bangalore International Airport Limited in India. This milestone marks a major step forward for the company, promising exciting growth and opportunities in the booming Indian aviation industry.
David (Dave) Tuck, Managing Director of India for LSG Sky Chefs, shares his insights on this long-term contract. He says the company had been preparing for this situation for more than a year, navigating various delays and extensions along the way. Tuck describes the relief felt by the team now that the concession has been secured, providing clarity for the future amid the rapid growth of India’s aviation sector.
Alfred Rigler, CEO of the EMEA region, LSG Sky Chefs
David (Dave) Tuck, Managing Director of India for LSG Sky Chef
LSG Sky Chefs has secured a prestigious 15-year concession to operate with the Bangalore International Airport Limited in India
Bangalore, home to India’s thirdlargest airport with a capacity of 60 million passengers, offers LSG Sky Chefs a prime opportunity for substantial growth. Conveniently located just five minutes from the airport, their facility ensures the efficient delivery of high-quality onboard retail and airline catering services to numerous international airlines. Having been in the market since 2001, this long-term concession solidifies LSG Sky Chefs’ commitment to serving customers and growing in the market for the next 15 years.
Tuck expressed confidence that maintaining LSG Sky Chef’s presence in Bangalore would provide a solid foundation for further growth in the Indian market.
Alfred Rigler, CEO of the EMEA
region, also expressed his enthusiasm about this achievement. “Getting this 15-year concession at Bangalore International Airport is a big win for us. It shows how committed we are to building strong partnerships and growing with the Bangalore aviation hub.”
Central to LSG Sky Chefs Bangalore´s success is its team of talented chefs, who bring a world of flavours to passengers. This expertise spans a diverse range of culinary traditions, ensuring that each dish is crafted with precision and passion. From the rich, hearty dishes of Western cuisine to the vibrant, aromatic flavours of Indian cuisine, and including countless other global cuisines, the chefs are masters in their craft.
One notable example is Chef Murtaza Mandlawala, who repre-
sented LSG Sky Chefs Bangalore at the World Travel Catering & Onboard Services Expo (WTCE) in Hamburg this May. There, he showcased his culinary skills, impressing attendees with innovative dishes and the high standards of their catering services.
“This international exposure reflects our commitment to delivering exceptional cuisine to our airline partners and their passengers,” Tuck adds.
Looking ahead, LSG Sky Chefs tells PAX International it anticipates continued growth and success under Tuck’s leadership in Bangalore, Hyderabad and beyond. The dynamic market in India, particularly in Bangalore, offers great potential, and LSG Sky Chefs is well-positioned to capitalize on these opportunities and grow alongside the booming aviation industry.
Chef Murtaza Mandlawala represented LSG Sky Chefs Bangalore at WTCE 2024
Significant
seasons
In this guest column, Melissa Adamski, APD BSC MND, Travel Dietitian and Director of Nutted Out Nutrition, discusses how in season ingredients and seasonal eating present an opportunity for airlines and caterers
There is something about eating produce picked in season—the vibrant colours, the taste. Crisp, juicy autumn apples. Sweet summer berries. Fruits and vegetables grown and harvested during natural seasonal cycles are thought to offer peak taste and nutrition and are readily available locally. However, the need for seasonal eating has essentially been erased with advances in food technology and agriculture.
Is it time to take lessons from the past? Are there benefits for the airline industry to lean into?
Seasonal ingredients are often the inspiration for menus and seasonal eating is attracting more attention with growing research into environmental, health, economic and societal impacts. With this increasing interest, the concept of using seasonal produce more prominently to guide catering concepts is fast becoming a consideration for the airline industry.
The terms “seasonal” and “local”
are commonly referenced and contribute slightly differently to the seasonal eating discussion. “Globally seasona” considers foods produced seasonally but shipped outside the local area to places where they may not be in season. This helps increase variety in the diet but also increases food miles. “Locally seasonal” considers seasonal food grown and consumed locally. While this reduces food miles, it limits foods in the diet to only what is in season in that location.
Seasonal eating leverages the natural growing cycles and harvesting occurs at peak quality. Growing outside these cycles can mean foods are picked before they are ripe and then transported or grown in climate conditions which are not ideal. Both these factors may affect nutrition and taste. A study reveals that broccoli grown in autumn has nearly twice the vitamin C than broccoli grown in spring.
Research also reveals that the longer fruits and vegetables are transported and stored, the less nutrients they
offer. Processing of fruits and vegetables, such as snap freezing at time of harvest and some canning techniques, can help prevent nutrient loss.
Foods awaken the senses with sight, smell and taste all playing a complex role in the appeal of food. Using produce when it has maximum flavour presents an opportunity to address taste challenges and food appeal at altitude. Tapping into the seasonality of foods can also pack a nutritional punch onboard. Strategic use of seasonally grown foods can provide passengers with delicious and nutritious meals, while also leveraging economic and sustainable benefits.
Business Class appetizer with vegetables onboard Japan Airlines flight from Boston to Narita. Image credit: Melissa Adamski
Melissa Adamski, APD BSC MND, Travel Dietitian and Director of Nutted Out Nutrition
FORMIA’s growth and innovations
FORMIA highlights its latest developments as it continues to curate meaningful moments for travellers worldwide
by JANE HOBSON
Airline amenity specialist FORMIA has entered an exciting chapter in its 22 years of operations in Hong Kong, marked recently with a move to a new, state-of-the-art office adorned with contemporary design, cutting-edge technology infrastructure, well-being areas and showrooms to display its award-winning products as well as Skytrax and APEX ranked references. The relocation and expansion strategically positions FORMIA to enhance collaboration with global airline customers and brand partners, foster innovation and continue delivering exceptional customer service.
FORMIA has prioritized both environmental responsibility and the wellness of employees, submitting its new office to be certified for LEED and
WELL accreditation. These certifications have guided FORMIA to follow the international highest standards in the workplace, considering elements such as energy efficiency, material use, construction best practices and the comfort of occupants to provide a positive impact for staff and to limit any negative effects on the environment.
This year, FORMIA is also excited to be publishing its first sustainability report, to provide transparent communication on sustainability progress and initiatives.
The move comes at a time when FORMIA has been making waves in the industry, with several forwardthinking and innovative launches over recent months.
For Japan Airlines (JAL), FORMIA and its partners curated the unique and
thoughtful new collection of amenity kits for Business Class passengers together with welfare experimental company, Heralbony, which supports the empowerment of artists with intellectual disabilities to thrive through creating beautiful and meaningful art. Together with Heralbony, JAL has provided a platform to highlight the talents of these incredible artists with the aim to change the perception of disabilities and drive positive societal change.
At the WTCE in Hamburg, FORMIA also shone a spotlight on an industry first-in-kind collaboration with American Airlines and trailblazing inclusive beauty platform, thirteen lune. The kits feature a tailored collection of exclusive skincare products from diverse-owned brands starting with Relevant—from the beauty platform’s
The FORMIA, Heralbony and Japan Airlines teams pose with the beautiful kits in Hamburg
Co-Founder Nyakio Grieco that puts inclusivity at the forefront, and an innovative range from trusted celebrity facialist Joanna Vargas. Passengers flying in American Airlines’ premium cabins can look forward to experiencing an ever-changing rotation of brands and products from thirteen lune’s portfolio, as well as limitededition kits throughout the year.
Last month, FORMIA facilitated the new premium amenity kits for Delta Air Lines together with luxury Italian fashion house Missoni. Available exclusively for Delta One customers, the new kit celebrates Missoni’s commitment to craftsmanship and timeless design, while paying homage to Delta’s dedication to excellence, premium experiences, and its nearly 100-year flying heritage. Featuring Missoni’s signature zigzag pattern lining, the colour palette is exclusive to the amenity kits, intentionally selected to celebrate the view from the sky at 30,000 feet.
FORMIA has also made significant investments to develop its textiles
program beyond the award-winning lounge and sleepwear collections already offered, introducing further comfort items and bedding products and never-before-seen collaborations and innovations to increase the value of their partnerships and the entire passenger experience.
With a dedicated in-house team that specializes in duvets, day blankets, pillowcases, pillows and lounge and sleepwear, and providing customized supply chain solutions from multiple locations around the world, FORMIA is poised to offer airlines an expanded, customer experience-led product range across the amenities and bedding categories. These latest developments are just a glimpse of FORMIA’s efforts in stretching the boundaries of amenities and driving market-leading innovations as the company continues in its mission to curate meaningful moments and offer exceptional amenity solutions through collaborations designed to inspire and delight millions of travellers worldwide.
Models show off the FORMIA sleepwear
Left to right: Zachary Harvey, Manager, Inflight Soft Goods and Lounge Commercial Strategy at American Airlines; Roland Grohmann, CEO and Managing Partner of FORMIA; Colleen Riffe, Senior Manager, Customer Experience, American Airlines; and Nyakio Grieco, the Co-Founder of beauty retailer thirteen lune and Founder of ultra-inclusive makeup, skincare and fragrance brand Relevant
WTCE diary
This diary-entry style guest column by Alison Wells, Co-Director, Plane Talking Products, recounts the company’s daily highlights from WTCE 2024
Day 1 – Monday May 27
We’ve arrived in Hamburg! Head to the Messe and check on our booth and most importantly the arrival of our product samples for our displays. We unpack—and quickly realize we’ve brought way too much product for the size of the booth. We repack half of it and display the rest as per our designer, Bryony’s very specific instructions!
Day 2 – Tuesday May 28
First meeting of the day is with Jane from PAX International! Great to catch up with industry friends and colleagues and we’re very busy all day. One of the many features on our booth is the Artchocolat range of chocolates which are so beautiful that many people don’t realize they are edible. We fashion an “Eat me” sign and that seems to work. In the afternoon, some of the team take the time to listen to the Aviation
Sustainability Forum’s Taste of Travel session on the issue of cabin waste. Really insightful and good to see an influential group of people from across the sector aligning around this topic.
Day 3 – Wednesday May 29
I’m moderating a Taste of Travel session this morning on “Enhancing the Journey Experience” so I make sure I get to the theatre to listen to one of the panellists, Vimal Kumar Rai, keynote speech beforehand on “How AI can Transform the Customer Experience.” Completely fascinating and a great lead into the panel discussion. We have an enjoyable hour talking about personalization, technology, cultural influence, preorder challenges and sustainability with one of the best takeaways being that AI is coming but nothing beats the human touch!
Day 4 – Thursday May 30
Everyone is a little tired this morning (!)… however we are soon engrossed in good conversations and the booth is busy again. Our innovation station featuring groundbreaking product and service ideas is proving really popular as well our exclusive tableware ranges in partnership with Steelite International. I particularly love our Happy Ocean textiles produced from ocean bound plastics. At this point the chocolates are all gone…
Once the show closes, the team pops the cork on the champagne, and we toast another great WTCE (in our sustainable cups!).
Alison Wells Co-Director, Plane Talking Products
The Plane Talking Products team at the WTCE 2024 booth
WINNER
PAX Readership Award Winners 2024
The PAX Readership Awards 2024 took place at the Radisson Blu Hotel Hamburg on May 29. Check out the winners list below, recognizing the best of the best in the industry, voted on by PAX’s loyal readers
INTERNATIONAL AIRLINE AWARDS WINNERS
Outstanding Food Service by a Carrier North America Winner: United Airlines
United Airlines is elevating the inflight dining experience with free snacks, non-alcoholic and alcoholic drinks on every flight. Passengers flying United First or United Business can choose from additional options such as cocktails and craft beer.
Best First & Business Lounge North America
Winner: United Polaris Lounge
The United Polaris Business Class Lounge experience is available to United Airlines passengers travelling in United Polaris on long-haul international flights. There are six locations in the U.S.: Chicago O’Hare, Houston, Los Angeles, New York/ Newark, San Francisco and Washington Dulles.
Most Improved Airline North America Winner: Porter
Porter Airlines is expanding its network and delivers an elevated food and beverage service to make Economy travel more enjoyable than ever.
“We’ve always offered a different level of service, but at the end of the day, it’s an Economy product—and one that is different from our competitors. The fact that your readers recognize it is really rewarding.”
–
MICHAEL DELUCE, CEO, PORTER AIRLINES
Airline Caterer of the Year North America Winner: Flying Food Group
Flying Food Group provides exceptional meals for the world’s premiere airlines, including ITA Airways, Starlux, ANA, Hainan Airlines, SWISS and many more.
Airline Caterer of the Year North America
Winner: LSG Sky Chefs
Following the LSG Group’s acquisition by AURELIUS in 2023, the company saw steady growth throughout the year. In April 2024, the company announced a new CEO, CFO and COO for LSG Sky Chefs Americas.
“We
are incredibly proud and
grateful
for this
acknowledgment,
and it inspires us to keep pushing the boundaries of what we can achieve.”
– GREG ANDERSON, CEO, LSG SKY CHEFS AMERICAS
Best Cabin Interior Passenger Experience North America
Winner: Delta Air Lines
Delta Air Lines delivers connected and comfortable inflight experience with the Hughes Inflight connectivity solution. Delta is the first US-based airline to integrate LiveTV into seatback screens on widebody aircraft, working with Viasat and DIRECTV.
Outstanding Food Services by a Carrier South America Winner: LATAM Airlines
LATAM Airlines is expanding its offerings across all classes with a new menu in Premium Business. The airline also introduced a special selection of wines chosen by Master Sommelier Héctor Vergara.
Airline Caterer of the Year South America
Winner: gategroup gategourmet has 14 units and a presence in eight countries, developing culinary concepts from menu design to execution.
“This achievement is a testament to the talent, passion and perseverance of our people.”
– RODRIGO DECEREGA, REGIONAL CHIEF COMMERCIAL OFFICER LATIN AMERICA, GATEGROUP
Outstanding Food Service by a Carrier China Winner: Hainan Airlines
Hainan Airlines prides itself on delivering healthy and modern inflight cuisine to passengers in Economy, Business and First Class, along with Special Meals accommodations.
Outstanding Food Service by a Carrier Asia Winner: All Nippon Airways
ANA updated its menu offerings in February in collaboration with THE CONNOISSEURS, a group of 12 celebrity chefs and liquor professionals from Japan and abroad. The menu includes Japanese, international and special meals, delivering something for everyone.
Airline Caterer of the Year Asia Winner: SATS Ltd.
SATS Ltd. feeds and connects communities around the world through airline catering services. With a focus on eating well, the SATS Ltd. aviation catering team integrates fresh and responsibly sourced ingredients into its inflight menu options.
LATAM Airlines accepted several awards at the PAX Readership Awards 2024 ceremony
Airline Caterer of the Year Asia
Winner: Royal Brunei Culinary
Along with catering for Royal Brunei Airlines, RBC also operates a halal and HACCP-certified central processing and remains at the forefront of restaurant and F&B innovation in Brunei.
“It is a great honour to be recognized by our industry peers for our commitment to quality product and services.”
– ROYAL BRUNEI
CULINARY
Best First & Business Class Lounge Asia
Winner: Sông Hồng Premium Lounge & Bar
Sông Hồng Premium Lounge & Bar is located in the Departures area of the International Terminal of Vietnam’s Noi Bai International Airport. Designed to connect travellers to nature, the lounge is flooded with natural light and vibrant greenery.
Best Inflight Duty Free Program Asia
Winner: Korean Air Catering and Duty Free
Korean Air Catering and Duty Free delivers onboard meal services and duty free products to passengers inflight, such as cosmetics, liquor and electronics.
Most Improved Airline Asia
Winner: Thai Airways
Thai Airways has a customer-centric approach at the forefront of its post-pandemic recovery prioritizing a passenger-centric experience; commercial excellence; cost competitiveness and a culture of continuous improvement.
Best Cabin Interior Passenger Experience Asia
Winner: Japan Airlines
Japan Airlines has line-fit 13 new A350-1000s with Panasonic Avionics’ IFE solutions. The system brings 43-inch screens to First Class, 24-inch to Business, 16-inch screens to Premium Economy and 13-inch to Economy. The system also integrates with JAL’s mobile app.
“These accolades affirm our dedication to excellence in every aspect of our guests’ travel experiences.”
– JAPAN
AIRLINES
Outstanding Food Service by a Carrier Central Asia
Winner: Air Astana
Air Astana brings the culinary experience into the journey with a focus on regional and seasonal produce, using traditional ingredients and flavours specific to regional cuisine.
Outstanding Food Service by a Carrier Middle East
Winner: Royal Jordanian Airlines
From elegant dining in Crown Class to traditional hospitality in Economy Class, Royal Jordanian Airlines serves exquisite meals to all passengers.
“This award underscores the hard work and dedication of our culinary team and our unwavering commitment to customer satisfaction.”
– ROYAL JORDANIAN AIRLINES
Outstanding Food Service by a Carrier Middle East
Winner: Etihad Airways
Etihad Airways delivers meals prepared with fresh, seasonal ingredients, inspired by the destinations it services. Etihad takes a farm-to-table approach, sourcing ingredients from both UAE and regional farms nearby the destinations to curate truly fresh dishes.
Outstanding Food Service by a Carrier Middle East
Winner: Qatar Airways
Qatar Airways is known for its inflight dining experiences including a comprehensive Special Meals program and the option to dine-on-demand with an à la carte menu when travelling in First or Business Class.
Airline Caterer of the Year Middle East
Winner: Emirates Flight Catering
Emirates Flight Catering boasts the world’s largest flight catering facility, producing an average of 225,000 meals per day for airlines including Emirates and flydubai.
Best First Class Lounge Middle East
Winner: Etihad First Class and Business Class Lounge Abu Dhabi
Etihad’s First and Business Lounge in Abu Dhabi offers a private sanctuary exclusively for guests of The Residence, First Class and Business Class, including food, drinks and access to private shower suites.
Best Cabin Interior Passenger Experience Middle East Winner: Qatar Airways’ Q Suites
Qatar Airways’ Q Suites deliver a First Class experience in Business Class. Passengers can turn the seat into a social area for working, dining or socializing at 40,000 feet, and turndown service is available.
“This is a testament to our commitment to putting passengers’ comfort at the forefront of our priorities.”
– XIA CAI, SENIOR VICE PRESIDENT OF PRODUCT DEVELOPMENT AND DESIGN, QATAR AIRWAYS
Best IFE and Connectivity by a Carrier Middle East Winner: Emirates
Emirates IFE system ice offers passengers a selection of up to 6,500 channels of movies, TV shows, music and games, on-demand and in multiple languages. Select routes offer passengers Wi-Fi plans to stay connected.
Outstanding Food Service by a Carrier Europe Winner: LOT Polish Airlines
LOT Polish Airlines offers a variety of inflight food and beverage options, from complimentary Economy and Premium Class meals to paid snacks from the LOT Sky Bar.
Etihad Airways accepted several awards at the PAX Readership Awards 2024 ceremony
AMI Group receives the award for Best Solutions Company
Cateringpor accepts the award for Airline Caterer of the Year Europe
Hainan Airlines receives the award for Outstanding Food Service by a Carrier China
Inflight Dublin receives a technology award for Everhub iPad Solution
LSG Sky Chefs receives an award for Airline Caterer of the Year North America
Panasonic Avionics Corporation receives a technology award for Bluetooth solution
SATS Ltd is awarded for Airline Caterer of the Year Asia
United Airlines Polaris Lounge receives an award for Best First & Business Lounge North America
gateretail
Japan Airlines is awarded for Best Cabin Interior Passenger Experience Asia
Kaelis is awarded for the sustainable canvas amenity kit for Azores Airlines
Qatar Airways accepted several awards at the PAX Readership Awards 2024 ceremony
Royal Jordanian Airlines receives the award for Outstanding Food Service by a Carrier Middle East
gategroup receives the award for Airline Caterer of the Year South America
accepts the award for Best Onboard Retail at the PAX Readership Awards 2024 ceremony
Delta Air Lines receives the award for Best Cabin Interior Passenger Experience North America
FORMIA is awarded for the Heralbony amenity kit for Japan Airlines
Outstanding Food Service by a Carrier Europe
Winner: Iberia
Iberia’s Economy, Premium Economy and Business Class menus are inspired by Spanish flavours and designed by DO & CO. In Economy, the Gastrobar service offers savory and confectionery snacks and alcoholic beverages.
“It highlights the excellent service all the teams involved provide to our customers and the investment we have made in this area.”
–
MELANIE
BERRY, DIRECTOR OF CUSTOMER EXPERIENCE, IBERIA
Airline Caterer of the Year Europe
Winner: Cateringpor
Cateringpor is a market leader at Lisbon Airport, delivering a meal concept focused on using raw materials. Recipes are developed by chefs with the values of safety, innovation and sustainability.
Best Cabin Interior Passenger Experience Europe
Winner: TAP Air Portugal
Last year, TAP Air Portugal introduced the TAP Local Stars Project, a partnership with The Art of Tasting Portugal, running until April 2025. The project features 12 Business Class menus by local chefs on long-haul flights departing Lisbon.
Outstanding Food Service by a Carrier Australasia
Winner: Air New Zealand
Air New Zealand’s inflight menu reflects the fresh, innovative cuisine of the nation with dedicated menu options for each cabin class.
Airline Caterer of the Year Australasia Winner: dnata
dnata prepares 300,000 meals per day across more than 60 global locations. The caterer also operates food and beverage outlets and lounges around the world, including in Australia.
Outstanding Food Service by a Carrier Africa
Winner: Royal Air Maroc
Business Class passengers can select French or Moroccan wines inflight and receive a signature drink. On short- and medium-haul flights, cold or hot light meals are served with a selection of cheeses. For long-haul flights, à la carte service allows passengers to select meal time and menu items.
“This prestigious accolade highlights our commitment to providing passengers with delightful dining experiences during flights,”
SAYS AMINE EL JAOUHARI, VP CUSTOMER EXPERIENCE, ROYAL AIR MAROC
for
Iberia accepts the award
Outstanding Food Service by a Carrier Europe
Airline Caterer of the Year Africa Winner: Servair
Servair strives to make every meal a “privileged moment,” offering buy-on-board, religion-based cuisine, world tastes, wine steward services and more.
“This competitive award is an official recognition of the hard work and dedication of the 4200+ employees of servair in Africa. It gives us energy and confidence to always serve our customers better in the 17 countries where we operate.”
–
MARC VATEL, VICE PRESIDENT, SERVAIR AFRICA
Outstanding Food Service by a Carrier South Asia
Winner: Air India
Air India serves at least one major meal on all international flights and on domestic routes longer than 120 minutes. Cold snacks and drinks are available on shorter domestic flights.
Outstanding Food Service by a Carrier South Asia Winner: SriLankan Airlines
The menu selection features flavours and recipes passed down through generations, giving passengers a taste of Sri Lankan cuisine including kurakkan, ginger, clove and kuruluthuda.
“The ‘SriLankan Flavours’
menu plays a crucial role in our strategy to offer passengers an authentic Sri Lankan
experience onboard. Our experience and the innate hospitality of Sri Lankans have enabled us to perfect this strategy. We are deeply honored that the readers of PAX International also share this sentiment.”
– SRILANKAN AIRLINES
Airline Caterer of the Year South Asia Winner: TajSATS
With more than 46 years’ experience and producing 150,000 meals per day, TajSATS brings warm Indian hospitality to everything it does, valuing a progressive mindset and embracing technology to unlock the potential and future of the food industry.
AMENITIES AWARDS WINNERS
First Class Amenity Kit North America
Winner: Linstol for United Airlines
United Airlines introduced amenity kits for United First passengers traveling between the continental U.S. and Hawaii. The reusable pouch features artwork from local artist Christie Shinn inspired by the local landscape.
Business Class Amenity Kit Europe
Winner: Kaelis for Azores Airlines
The collection features a pouch made of sustainable canvas and natural materials featuring a geometric design inspired by the Azores Airlines’ logo.
First Class Amenity Kit Middle East
Winner: Buzz For Etihad Airways
The Business Class kits come in two unisex styles: a clutch bag and a cube. The clutch, called “The Dunes,” is inspired by the Liwa desert in Abu Dhabi. The cube bag features a geometric shape for convenient packing and reusability. Passengers in The Residence and First Class receive a Giorgio Armani and Etihad branded large folio bag.
“Receiving these accolades, from an industry organization as well-regarded as PAX International, fills us with pride and builds momentum for us to continue to build remarkable, memorable and innovative experiences for our guests to enjoy. We thank the industry, our partners, suppliers and customers for their ongoing support and collaboration.”
– ETIHAD AIRWAYS
Children’s Amenity Kit Middle East
Winner: Buzz for Saudia
Saudia’s Minions children’s kits, created by Buzz, feature the beloved movie characters from the animated films. Young passengers find the Minions memory game, a character keyring and other items in the travel backpack made from recycled fabric.
Economy Class Amenity Kit Middle East
Winner: Kaelis for Etihad Airways
The design highlights the airline’s 2003 livery with a red and gold band on an ivory background. An alternative design showcases icons that are associated with Etihad’s growth over the years. Each bag is made from a 500-millilitre PET bottle rescued from oceans and landfills.
“The PAX Readership Award not only enhances Kaelis’ brand visibility and reputation but also provides a platform for increased exposure.”
– MANOJ PRIDHANANI, CHIEF DESIGN OFFICER & HEAD OF SUSTAINABILITY, KAELIS
Premium Economy/Economy Class
Amenity Kit Middle East
Winner: Kaelis for Qatar Airways
Qatar Airways and Kaelis launched a bespoke Hajj amenity kit with an assortment of essentials for the pilgrimage journey in a reusable bag; a prayer mat, a pouch with tasbih, a digital counter tasbih, wet wipes and anti-skid dotted socks.
First Class Amenity Kit Asia
Winner: WESSCO International for Japan Airlines
These four First Class amenity kits feature Heralbony artwork lining the interior of both soft and hard-shell Zero Halliburton bags. Each bag contains premium L’Occitane skincare products and an assortment of personal care items.
Business Class Amenity Kit Asia
Winner: FORMIA for Japan Airlines
The collaboration between FORMIA, JAL and Heralbony celebrates diverse artists and exemplifies FORMIA’s commitment to social responsibility. The artwork featured drives social change while exposing passengers in Business Class to art and the personal story of the artists behind the creation.
“We believe it is important to recognise and celebrate the many innovations and achievements across the industry, and with these awards being nominated by PAX readers, this accolade is particularly meaningful for us.”
– FORMIA
Premium Economy Kit Asia
Winner: Clip for EVA Air
Each version of the Premium Economy kit is adorned with a unique landmark and displays the brand’s signature monkey. The kits are reusable and contain eyeshades, socks, a dental set, a comb, earplugs and Hudson Made lip saver and face cream.
“This is a prestigious award, and we are delighted to be recognized.”
– CLIP
WESSCO International receives an award for the amenity kit collaboration for LATAM Airlines
Business Class Amenity Kit South America
Winner: WESSCO International for LATAM Airlines
Each kit features a bamboo toothbrush with a sugarcane lid, earplugs wrapped in kraft paper, a sleep mask and socks. The larger kits also include cosmetic products from Feito Brasil, each with a unique design and story captured by the artist on the bag.
Economy Class Amenity Kit Central Asia
Winner: Kaelis for Air Astana
This kit transforms a bottle holder into a pouch to
hold essentials or keep travellers hydrated. It also includes a dental kit, socks, eye mask, earplugs, pen and hand cream with no single-use plastic packaging.
Children’s Amenity Kit Central Asia
Winner: Watermark for Air Astana
These children’s kits are designed to educate and inspire young minds on sustainability. Made of rPET and eco-friendly materials, kids learn about renewable energy sources and embracing the principles of the four R’s: Reduce, Reuse, Recycle and Repair.
INTERNATIONAL AWARDS WINNERS
Best Solutions Company International Winner: AMI Group
For more than four decades, AMI Group has delivered food and beverages as the solutions provider for the airline industry worldwide. AMI Group manages airlines’ complex programs to serve passengers around the globe, annually provides airlines with more than 50 million meals, 28 million servings of wine and other inflight snacks and beverages.
“The PAX Readership Award for Best Global Solutions company underscored that what we do for our partners everyday matters.”
– AMI GROUP
Best Onboard Retail INTERNATIONAL Winner: gateretail
gateretail delivers a range of travel retail services, boasting a global portfolio of more than 20 clients who serve 300 million passengers each year across more than 1,000 aircraft. gateretail also delivers training, a holistic supply chain solution and data-science to create offers that align with a brand and boost revenues.
“Receiving
this prestigious award exemplifies the quality and excellence of gateretail’s programs, designed to drive increased revenue streams for our customers.”
–
JAVIER CONDE GONZALEZ, GLOBAL DIRECTOR BUSINESS DEVELOPMENT, GATERETAIL
TECHNOLOGY AWARDS WINNERS
Winner: Panasonic Avionics Corporation for Bluetooth Solution
Panasonic Avionics first integrated Bluetooth into the X Series inflight entertainment system in 2015 and has been continually testing different elements of Bluetooth usage and performance in commercial aircraft since. The NEXT Series features a patented solution to deliver an augmented cinematic experience in every cabin class.
“The award for Bluetooth Solution highlights our commitment to revolutionizing the inflight experience through innovative IFEC solutions.”
– PANASONIC AVIONICS CORPORATION
Winner: Inflight Dublin for Everhub iPad Solution
Inflight Dublin’s Wireless IFE solution leverages the robust infrastructure to deliver content remotely to a server anywhere in the world. Everhub’s flexible software has been future-proofed for convenient configuration with any IFE system.
“This award is a testament to our relentless pursuit of excellence and innovation over the past year.”
– PHILIP MCCARTHY, COMMERCIAL DIRECTOR, INFLIGHT DUBLIN
Winner: Linstol for Business Class Headphones on Singapore Airlines
These custom headsets, crafted from recycled plastic, boast soft-touch finishes, mesh-style ear caps, debossed logos, and replaceable cables to extend the product’s lifespan. An effortless “easy fix” inner ear cap mechanism ensures swift and hassle-free leatherette replacement during headset refurbishment.
Winner: IdeaNova Technologies Inc. for Inplay Edge
Inplay Edge makes onboarding new content easy. Airlines can provide passengers with the online content they want without spending on connectivity. It meets SVTA specifications for caching SVOD content on the headend server, which airlines can then redistribute using the cabin’s Wi-Fi network.
“It’s a very important recognition of our place within the industry and almost two decades of dedicated work.”
– IDEANOVA TECHNOLOGIES INC.
All Nippon Airways receives the award for Outstanding Food Service by a Carrier Asia
IFSA Innovation Pavilion
The IFSA Innovation Pavilion on the IFSA Global EXPO floor serves as an insightful industry resource for continuous advancement and shared positive change. Its mission is to champion connections and to provide insight for key industry best practices by promoting ideas and opportunities that challenge and inspire the industry.
Theme
Innovative Ecosystems:
Cultivating Ideas & Sustaining Growth
Chef Demonstrations
Experience the artistry of culinary mastery firsthand at the IFSA Global EXPO with captivating chef demonstrations. Join as renowned chefs from around the globe showcase their expertise, bringing to life the latest trends and techniques in gastronomy.
IFSA EXHIBITORS INCLUDE:
FOOD BROKERS & PRODUCERS
AIRLINE CATERERS
BEVERAGE DISTRIBUTORS
AMENITY KIT & HEADPHONE PROVIDERS
PACKAGING, CUTLERY, & LINEN SUPPLIERS
FOOD SERVICE EQUIPMENT MANUFACTURERS
Government Affairs & Education
The Government Affairs & Education Committee (GAEC) and associated working groups will meet at EXPO discuss critical issues, review key project milestones, develop positions, and coordinate advocacy efforts.
The committee and working groups drive policy development, enhance advocacy effectiveness, empower members, and strengthen the association’s position as a credible voice in shaping public policy.
By fostering collaboration and strategic engagement, these meetings contribute significantly to advancing the interests of the association and its members in the realm of government affairs.
Explore exclusive sponsorship opportunities at IFSA Global EXPO!
Elevate your brand’s visibility and engagement with key players in the aviation and inflight service industry. Don’t miss out on the chance to showcase your offerings and forge valuable connections. Join us and seize the opportunity to make a significant impact at Global EXPO.
Sign up to be the first to know about Global EXPO updates!
MARKING MILESTONES
Sustainability, accessibility and connectivity were the major themes that prevailed at AIX 2024. It was a pleasure to see many companies showcasing innovations that move the industry forward in these areas; a movement you will see reflected in this issue of PAX Tech.
From Thales Group’s FlytEDGE to Diehl Aviation’s ECO Sidewall, there were countless opportunities on the expo floor to see how companies are bringing these concepts to fruition in a way that benefits airlines and passengers. In this issue, we hear from Viasat’s Maik Brückner on the first anniversary of the Inmarsat acquisition and how the company is keeping passengers connected.
This issue also celebrates the achievements of the technology companies whose products were recognized by the international community as part of the PAX Readership Awards 2024, which was attended by more than 190 airlines, suppliers and loyal readers. Congratulations again to all the winners!
It is also thanks to our loyal readership that we have surpassed exciting milestones at PAX this month, including 7.5K followers and more than one million annual impressions across our social media platforms. We thank you for your continued support and for counting on us as your trusted source for industry news!
Robynne Trueman Business Editor
PAX Tech Mississauga, Ontario Canada
Website: www.pax-intl.com
PUBLISHER
Aijaz Khan
E-mail: aijaz@globalmarketingcom.ca
EDITORIAL OFFICES
Jane Hobson, Managing Editor
Tel: (1 416) 997-3914
E-mail: jane@pax-intl.com
Robynne Trueman, Business Editor Tel: (1 705) 471-4110
E-mail: robynne@pax-intl.com
Alex Preston, Senior Editor
Tel: +44 (0) 7969 092913
E-mail: alex@pax-intl.com
Chelsea Clarke, Associate Editor
Tel: (1 416) 797-8052
E-mail: chelsea@pax-intl.com
ART DEPARTMENT
Jessica Hearn, Art Director E-mail: jessica@globalmarketingcom.ca
PAX International and PAX Tech are published a total of 10 times a year by PAX International, Mississauga, Ontario, Canada. International Distribution.
ON THE COVER: RECARO Aircraft Seating showcased its R Sphere sustainable seats made of eco-friendly and upcycled materials at AIX 2024. Read more on page 43
RECARO Aircraft Seating debuts seating rebrand at AIX
RECARO Aircraft Seating returned to AIX in Hamburg this May with a rebrand of its entire selection of seats.
“It took us years to train our customers about all the names,” joked Dr. Mark Hiller, Chief Executive Officer, RECARO, at the press briefing in Hamburg. “So, we said, ‘it’s time for a change.’”
The new seat names begin with an R to enforce brand consistency, which the former seats names did not reflect. The goal is to provide greater clarity for customers about the seating portfolio.
RECARO also featured the R Sphere at its AIX booth, a sustainable seat made of eco-friendly and upcycled materials that is slated for certification in October. RECARO’s R Sphere
CONNECTIVITY
Thales marries entertainment and connectivity with FlytEDGE
Thales unveiled IFE platform FlytEDGE at AIX this spring, designed to help airlines deliver an individually tailored experience to each passenger.
The system uses a connected cloud architecture to increase airlines’ flexibility to rapidly bring passengers any web-based service.
“This is the first cloud-based IFE system that’s ever been enabled,” TK Kallenbach, CEO of Thales InFlyt Experience, tells PAX Tech. “And it’s intended to be on a connected aircraft. It’s really supposed to be a node on the network for the airlines.”
He emphasizes that FlytEDGE is not an update of a previous version; it is a new concept that puts the cloud to its intended use.
Edge caching plays a part in how the FlytEDGE system aids airlines in delivering a more seamless IFE experience to passengers. The platform features Thales’ Onboard Data Center (ODC) with 96 terabytes of storage to enable onboard edge caching, reducing connectivity consumption and ensuring available bandwidth for other inflight services.
Thales’ FlytEDGE solution features cinematic 4K QLED HDR seatback displays and two Bluetooth connections that enable passengers to engage with personal electronic devices. The system broadcasts the user interface onboard for all devices.
In terms of connectivity and inflight entertainment, Kallenbach says Thales marries knowledge of the two to deliver a more intuitive system to airlines.
Thales’ FlytEDGE cloud-based IFE platform
SUPPLIER
Mirus Aircraft Seating launches first long-range Economy Class seat
Mirus Aircraft Seating has introduced a refined version of its Falcon long-range Economy Class seat.
Showcased at AIX, it features integrated inflight entertainment technology, compatible with 13-inch IFE systems and has a weight of 10.5 kilograms per pax when fully dressed.
The seat is suitable for both twinaisle and single-aisle aircraft on longhaul routes, including 737MAX, 777 and 787, as well as the A321XLR, A330 and A350. The Falcon features a 27-degree recline and articulated seat pan.
“We start all our new product developments by really listening to OEM’s and airlines, and understanding what their needs are,” said Adam Challenor, Technical Director of Mirus. “We are proud to show selected partners our updated Falcon this year and excited to hear the feedback.”
The first seats will be certified and enter service in Q1 2026.
SUPPLIER
FlightPath3D introduces Accessibility Map
FlightPath3D has introduced the Accessibility Map, a simplified high-contrast display designed specifically for travellers with visual, motor or cognitive impairments. The map extends the existing FlightPath3D offering and its key features while prioritizing accessibility.
The map features an inclusive design with high contrast displays, large visuals and flexible navigation controls are optimized for passengers with specific needs. The interface is built to standards set by Web Content Accessibility Guidelines (WCAG) 2.2. FlightPath3D will leverage Luci, its AI-enabled assistant, for an audio narration functionality in 2025.
“We recognize the importance of creating an inclusive inflight experience and the Accessibility Map, featuring a streamlined interface and visibility enhancements, is a major step toward our goal of providing maps for all passengers,” said Duncan Jackson, President of FlightPath3D.
The Accessibility Map is available for airline selection today. The first customer deployment is expected in Q1 2025.
Falcon long-range Economy Class seat
FlightPath3D’s Accessibility Map
Economy in motion
LSEAT CEO Yves Hendrickx recounts a successful Aircraft Interiors Expo and provides insight into the company’s business model
by ROBYNNE TRUEMAN
LSEAT is an Economy Class seat kit that is easily installed to existing seats to create a Premium Economy experience.
LSEAT CEO Yves Hendrickx dreamed up the idea from his own experience travelling in what he calls an Economy Class “chair” rather than a comfortable seat that lends itself to sleep inflight.
“The Economy class ‘chair’ started with the beginning of commercial aviation and has not changed since during a century, except with the introduction of a 12-degree recline backrest and introduction of a video screen,” Hendrickx tells PAX Tech. “LSEAT is a century change.”
It took Hendrickx two and a half years to find the right combination of materials and design components applicable to almost all seats. This time was also spent achieving compliance with FAA and EASA regulations
to avoid seat recertification. Now, the widely patent-protected LSEAT solution is ready to take flight, with the Aircraft Interiors Expo (AIX) providing the opportunity for the company to find a launch customer.
LSEAT saw approximately 250 delegates visit its booth and prepared close to 50 requested quotations from airlines following the show, demonstrating a level of interest in the product that Hendrickx was thrilled to see, he tells PAX Tech.
He attributes the enthusiasm of airline customers to the product’s ability to increase airline revenue and its unique upfront investment model.
He explains that the initial investment in LSEAT permits a six-month trial period. During the initial six months of installing LSEAT, airlines can markup the ticket price as it provides a Premium Economy
experience. The deal requires airlines in this phase to split 50 percent of LSEAT sale profits with LSEAT. The airline can then decide, after the trial period, to return the seats or buy them out for permanent use.
Hendrickx calls it a “no-risk investment” with a four- to five-month lead time for delivery. He adds that the Economy kit pays for itself in less than two months when ticket prices are increased on these seats.
Following a successful AIX for LSEAT, Hendrickx is setting his sights on the North American market in the coming months.
LSEAT CEO Yves Hendrickx at AIX 2024
The LSEAT Economy Class kit in action
JOURNEY to the FUTURE
A look at Diehl Aviation’s sustainable solutions for aircraft cabin interiors
by ROBYNNE TRUEMAN
Diehl Aviation’s booth at AIX 2024 was 40 percent larger than last year’s. Providing an extra 100 square meters for exhibits, the company’s aim was to take visitors on a journey through time.
The ultra-lightweight ECO Sidewall on display uses Kepler honeycomb material and carbon fibre to reduce weight by 10 percent. Innovative manufacturing processes cut prepreg waste by 33 percent, minimizing wasted material. The sidewall uses an eco-powder coating on the inside to achieve the lightest weight.
The Future Cabin showcased displays, projections and lighting features to enhance passenger comfort.
The ECO Grey Water Reuse System enables airlines to reduce water waste and consumption, saving approximately 25 percent by reusing the hand wash water for flushing toilets. According to the company, it offers up to 250 litres (estimated for a 787) in weight savings per flight.
Iris Hollinderbäumer, VP Innova-
tion & Digitalization Management, says there is a trade-off between circularity and lightweight products, but Diehl aims to minimize and eventually eliminate that with lightweight cabin products made of recyclable or recycled materials.
“What airlines say at the moment is that lightweight products are creating the most impact [for sustainability]. If we manage to also use recycled or recyclable materials, or ideally both, then that’s another step,” she says. She cites Diehl’s ducting solution made of thermoplastic particle foam as an example of a lightweight material that is fully recyclable.
Guido van Geenen, VP Corporate Communications, adds that while much of what visitors saw at the booth is a future concept, the company is introducing new materials and datadriven and AI-integrated solutions.
“We see ourselves as lightweight specialists and every gram counts when it comes to sustainability,” he explains.
Next, Diehl is developing its
North American presence with the recently announced Mexico site. Construction will begin soon, and production will kick off next year with the A320 XL bins.
Diehl also has a collaboration space in Seattle, and another will open shortly in Hamburg.
“Seattle is already a great success and we hope to reach the same level of success in Hamburg,” concludes Carsten Laufs, SVP Product Innovation and Digitalization, of Diehl Aviation.
Diehl Aviation’s Future Cabin on display at AIX 2024
Iris Hollinderbäumer, VP Innovation & Digitalization Management and Guido van Geenen, VP Corporate Communications at AIX 2024
CONNECTIVITY AND BEYOND
Viasat takes a multi-layer approach to connectivity in Hamburg celebrating one year since the Inmarsat acquisition
by ROBYNNE TRUEMAN
On the first anniversary of Viasat’s acquisition of Inmarsat, the company returned to the Aircraft Interiors Expo (AIX) to showcase its latest connectivity solutions. This year, the company’s display focused on its new satellite terminals, its approach to GEO and NGSO and a multi-orbit approach in the interoperability of its networks.
Viasat is currently flying on 3,600 aircraft across 60 airline customers, a point of pride for the company that was on display via an interactive screen depicting the demand at AIX.
As Maik Brückner, Director, Commercial Air – Europe at Viasat Inc., tells PAX Tech, “We are prepared for the trend of more airlines moving to free connectivity, but that takes many forms. There are a lot of different ways to offer it and promote passenger engagement.”
This year at AIX, Viasat brought a new preview of its terminal strategy, updating its GM-40 terminal, with the addition of a dual modem, which has a Viasat modem card and software defined radio, to ensure it can tap into all of the company’s satellite assets, the
legacy buyer side pieces, the legacy inverse side pieces, the partner satellites and potential NGSO partners.
“We are future-proofing this terminal to give our airlines the highest flex-
Maik Brückner, Director, Commercial Air – Europe at Viasat Inc.
Viasat’s booth at AIX 2024
ibility in the market,” says Brückner. Ultimately the goal is to allow passengers to seamlessly roam between different networks, a milestone that Brückner says Viasat is very excited about.
He explains that the antenna requires the highest touch on the aircraft. If an airline does not need to replace or adjust it and can simply upgrade the in-cabin equipment, it is beneficial to their bottom line.
Brückner notes that pending aviation certification, the dual modem will soon be part of the company’s main product, with expectations for it to be available late next year.
“The airlines are also excited about it because future-proofing releases them from lots of pressure when it comes to cost or aircraft downtime,” says Brückner.
Brückner adds that the aviation industry is moving beyond connectivity as a means of transmission, now enabling airlines to layer other services on top to better engage passengers inflight.
Brückner notes that these services might come in the form of advertising or connectivity, with AI functioning as part of the digital portfolio.
“The beautiful part for us is that it’s built on the backbone of reliable connectivity,” he says.
Brückner notes that airlines and passengers are expecting a high quality of service across the board when it comes to connectivity, calling it the baseline for all other digital products and services. He says that it presents new monetization opportunities for the airlines when they know how to take
advantage of connectivity systems.
Brückner adds, “How they choose to deliver that inflight product to the passenger is really up to them, whether that’s leveraging AI tools or enabling free connectivity through various models or advertising.”
A year on from the Viasat and Inmarsat acquisition, the company is poised for further airline partnership announcements in the latter half of this year. Most recently, Viasat was selected by airlines including Korean Air, Royal Jordanian Airlines and Icelandair
“Last year at AIX the ink on the acquisition wasn’t really even dry yet. We had two booths; the team was coming together. It’s kind of wild a year later to take a look at what we’ve accomplished in terms of integration,” Brückner says.
Delegates gather at Viasat’s booth at AIX 2024
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