PAX International IFSA September 2023

Good enough to eat:

The rise of special meals, brand-focused amenity kits and more delicious trends

PAX International

Mississauga, Ontario Canada

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PUBLISHER

Aijaz Khan

E-mail: aijaz@globalmarketingcom.ca

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Stephanie Philp, Editor

Tel: (1 416) 822-1758

E-mail: stephanie@pax-intl.com

Alex Preston, Senior Editor

Tel: +44 (0) 7969 092913

E-mail: alex@pax-intl.com

Rachel Debling

Special Reports Editor

Reedah Hayder

Editorial Assistant

Ash Khan, Advertising Sales Executive

E-mail: ash@pax-intl.com

ART DEPARTMENT

Jessica Hearn, Art Director

E-mail: jessica@globalmarketingcom.ca

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Key title: Pax International

Back in Long Beach

After an eventful summer, the PAX International team is thrilled to be back in Long Beach for the IFSA Expo this September. From covering the rise of popularity in special meals to honing in on the importance of well-executed brand partnerships — this is an issue you do not want to miss.

For one, you’ll read Rachel Debling on deSter’s packaging innovation and exciting new partnerships. We also speak to Zine Badissy, President and Chairman of GIP, about the environmental and passenger experience benefits of the company’s new plant fibre amenity bags and other inflight items.

In a Q&A with Richard Wake, En Route International’s Insight & Innovation Director, readers will get a first-hand glimpse into how data is being utilized to enhance the inflight passenger experience. We also cover John Horsfall’s 160th anniversary and get a sneak peek into FORMIA’s carbon-neutral amenity kit.

With the co-location of FTE being included this year, we are sure that this conference is going to be one to remember. With the expanded foot print, increased educational opportunities and, of course, all of the networking that will happen, PAX International is looking forward to experiencing it all with you in person.

Speaking of the benefits of networking, be sure to check out Jeremy Clark’s feature on page 32. This year, APOT is back in Da Nang, Vietnam. “For those of you who have yet to attend an APOT event or know little about APOT then your ideas of a networking conference are probably still anchored in the old familiar format,” Clark writes. “Since APOT (the Asia Pacific Onboard Services Association) was formed, the aim has been to create an environment and experience that is nothing like the traditional conference setting.” Registration is open now — so be sure to sign up!

The PAX International team will be walking the aisles of all three events. Make sure to say hello, and if you are not already subscribed or our weekly newsletter, do take the time to sign up.

Stephanie Philp Editor

PAX International

PAX looks forward to seeing you at APOT this November!

Departments

Features

CATERING

14 STAYING LEAN AND GREEN

From new packaging innovation to exciting partnerships, deSter is shooting for the moon with its environmentally friendly approach to the onboard experience

20 CATERED TO YOU

As specialty meals rise in popularity, PAX International spoke to catering and food and beverage experts to discuss why doing it right is so important

PROFILES

12 GISPOL: A LOOK INSIDE

At IFSA, Gispol will present its product, design and production capabilities for both Y-class and B-class onboard equipment

18 GIP AIMS FOR PLASTIC-FREE

Zine Badissy, President and Chairman of GIP, on the environmental and passenger experience benefits of the company’s new plant fibre amenity bags and other inflight items

INDUSTRY Q&A

28 DATA RULES

Richard Wake, En Route International’s Insight & Innovation Director, discusses how data is being utilized to enhance the inflight passenger experience

JEREMY’S

WORLD

32 APOT – A NEW WAY TO NETWORK

This year, APOT is back in Da Nang, Vietnam. PAX International’s Asia Correspondent, Jeremy Clark, details the upcoming conference

AMENITIES & COMFORT

36 TOP-TIER TEXTILES

In a journey spanning 160 years, John Horsfall has become a global leader in providing textiles for the aviation industry

40 GO BRAND OR GO HOME

PAX International spoke to leaders at Clip, Procurall, Watermark and Emirates to discuss how and why a brand partnership can be important to an amenity kit’s success

46 CARBON-FREE KITS

FORMIA provides insight on creating the world’s first carbon-neutral amenity kit ahead of the product’s launch

White Glo’s sustainable oral care solutions

Every year, 1.5 million toothpaste tubes are discarded, adding to global waste and taking centuries to degrade. In response, White Glo is taking action by introducing new eco-friendly practices.

White Glo’s range for airline products minimizes the use of plastic toothpaste tubes by using a sustainable paper sachet alternative. This packaging keeps the toothpaste sealed and fresh, using materials that don’t hurt the environment. The company’s Bite & Brush Toothpaste Tablet was formulated as an eco-friendly toothpaste option. Each comes in a small paper sachet, or a bulk glass jar, which reduces the need for plastic packaging.

As well as offering more sustainable products and packaging, White Glo is taking time to help reduce the amount of plastic waste in the ocean. In partnership with Clean Hub, White Glo has recovered 1,500kgs of ocean plastic.

Snackboxtogo introduces new duo sweet-savory delight

Snackboxtogo has unveiled an exciting new addition for snack enthusiasts — a duo snack that blends sweet and savory.

Catering to diverse tastes, this snack eliminates the need to choose between the two flavours. Crafted for today’s fast-paced lives, it arrives in a portable, ovenable packaging, perfect for on-the-go indulgence.

The duo snack caters to diverse palate preferences, ensuring that everyone can find an ideal snacking experience. Whether a passenger is in the mood for a touch of sweetness or a savory bite, the duo snack eliminates the need to choose.

The versatility of Snackboxtogo’s duo snack is another advantage worth noting. By combining sweet and savory elements, Snackboxtogo elevates passengers’ overall flavour and snacking experience. The contrasting flavours complement each other, creating a delightful and harmonious blend that tantalizes the taste buds. The simultaneous indulgence of sweetness and savory notes create a unique and memorable snacking adventure.

This new delight by Snackboxtogo introduces the perfect balance between sweet and savoury

Each toothpaste tablet contains the same beneficial properties as White Glo’s toothpastes

MEIKO’s clean solutions

The German hygiene expert MEIKO has been making the world cleaner for almost 100 years with innovative technology for warewashing, recycling food waste and cleaning and disinfection. MEIKO solutions are currently in use in over 90 countries. They can be found in food service, hotels, hospitals, fire stations, company canteens, bakeries and cafés — even making up complex systems used in airline and marine catering.

Thinking in generations, not in business quarters, has always determined MEIKO’s business. For this reason, the foundation-managed company invests in the development of new innovative solutions that are durable, save resources and future-oriented. The company’s sustainable commitment and technical innovative strength are regularly documented by industry awards.

More than 2,600 employees give their best to ensure an all-round customer experience, including 1,300 at company headquarters in Offenburg. They are all united by one spirit: the strive for quality.

Companies that work with MEIKO appreciate not only the considerable technical know-how and the strong planning competence, but also the well-developed service network. MEIKO delivers durable products that result in a high level of customer satisfaction. The round M stands for “Made by MEIKO” and is a symbol of the high-quality standards.

Finnair revamps loyalty program with move to Avios

Finnair has announced a series of improvements to its Finnair Plus loyalty programme, including free messaging onboard.

Partnering with IAG Loyalty, Finnair will adopt Avios as its loyalty currency from early 2024 as it moves to a new spend-based platform.

“The move to a spend-based program rewards customers directly for their spend, just like many retail loyalty programs do. These moves allow us to leverage the full potential of our loyalty program and make it attractive to a wider audience,” said Ole Orvér, Finnair’s Chief Commercial Officer in a recent statement

The program will feature new milestone benefits enabling members to receive extra rewards when reaching certain point limits within their existing tier such as, additional upgrade benefits. Finnair Plus members will be able to shop online with thousands of leading brands via shopping. ba.com and with IAG Loyalty’s growing list of partners around the world from BP, Nectar, and Uber in the UK, Areas airport retail, and Cabify in Spain and Bilt in the US.

Finnair will communicate the exact date for the changes to members later this year.

To encourage passengers to join the Finnair Plus program, members will now also receive complimentary internet access for messaging as a new benefit on Finnair’s short-haul European flights operated with the narrow-body Airbus fleet members, regardless of their tier status.

As part of the changes, Finnair will also increase the number of award seats — the most popular award among members — and guarantee at least four award seats on Finnair flights within Europe and eight on long-haul flights.

MEIKO Maschinenbau GmbH & Co. KG

Finnair is moving to adopt Avios as its new loyalty currency from 2024

Korean Air helps turn old uniforms into first aid kits

Korean Air has created and donated 500 first aid pouches upcycled from used pilot and cabin crew uniforms to Seoul Gangseo Senior Welfare Center and Incheon Yongyu Elementary School. The first aid kits consisted of essential medicine funded by donations from the airline’s employees.

Employees donated a total of about KRW 5 million (USD 3.73 million) to procure various first aid medicines, including fever reducer and cold medicine, for the kits.

While crew uniforms returned after their life cycle are usually discarded, these uniforms have been given a second life as an upcycled first aid pouch donated to the local community.

As part of the airline’s ESG activities, Korean Air has initiated various upcycling projects. This year, the airline released metallic name tags and golf ball markers upcycled from a retired Boeing 777, and cosmetic pouches upcycled from retired cabin life vests. The company’s employees also volunteered to produce hot water bottle pouches using end-of-cycle cabin blankets, which were donated to the local community.

In its latest upcycling project, Korean Air has turned old crew uniforms into first aid kits

Fresno Airport revamps food program with regional brands

Fresno Yosemite International Airport in California is set to enhance its food and beverage offerings through a new concessions program managed by SSP America.

“Partnering with SSP America on the Airport’s new concession program to host a variety of preferred food and beverage offerings is a significant step to meeting passenger needs as the Airport grows into its future concourse addition,” said Director of Aviation Henry Thompson in an August 17 press release. “These concession concepts are envisioned to inspire a fun and lively atmosphere for a unique airport dining experience, and we are excited to introduce a new, locally inspired, concessions program in the existing terminal and new concourse.”

The program will spotlight regional brands like Peet’s Coffee, Ike’s Love & Sandwiches and Mad Duck Craft Brewing Co

While construction is underway for permanent concepts, interim brands like Peet’s Coffee and Tap & Pour will provide quality options for travellers.

The transformation aims to align with the airport’s commitment to providing passengers with a comfortable and regional-focused dining experience.

Senior Vice President of Development and Airport Retention Paul Loupakos said in the same release, “The Central San Joaquin Valley is home to some of the most beautiful landscape in North America, and FAT is a gateway to the natural beauty so many travellers want to experience. Our SSP America team is going to bring cool, authentic restaurants to FAT that reflect the culinary landscape. We’re looking forward to developing the portfolio at Fresno and being enthusiastic members of the FAT community.”

The

will

program

spotlight regional brands like Peet’s Coffee, Ike’s Love & Sandwiches, and Mad Duck Craft Brewing Co

Transforming Travel for 40+ Years

WESSCO International specializes in branded amenities, passenger comfort items, food & beverage service ware, and a wide range of bespoke items for airlines worldwide. As your trusted partner, our mission remains to help you create exceptional experiences for your passengers.

www.wessco.net

Gispol: a look inside

all around the globe through containers and trucks means the company’s environmental footprint can be smaller. Gispol also takes back materials that are no longer in use and re-purposes these materials for new and different products.

Gispol, a family-owned company established in Lisbon-Portugal in 1994, has specialized in manufacturing airline catering equipment and food packaging for many years. The company works to develop and produce rotable and disposable set-ups, trays, casseroles, glasses, cutlery packs, cups, drawers and other onboard equipment for most of the well-known airlines around the globe.

With nearly three decades of experience, Gispol understands the importance of staying one step ahead and is committed to deliver groundbreaking solutions that keep up with the everchanging needs of its customers.

From design to delivery, from shaping to shipping; “We’re excited about our full-service approach straight from the source, ensuring speed, transparency, direct communication and cost efficiency, all according to our KTMM-principle,” the company tells PAX International.

At IFSA, Gispol will present its product, design and production capabilities for both Y-class and B-class onboard equipment. “You will get a

glimpse of our portfolio and some of our latest designs,” the company says.

In addition to the product categories Gispol specializes in, like injection moulding rotable set-ups, thermoforming recycled-PET bowls, lids, cups and cutlery packs — Gispol will also showcase innovative new designs and material developments for product groups like porcelain and stainless steel.

Gispol and the environment

Like all product-focused companies, design and manufacturing must take the environment into account. For its part, “Gispol is continuously testing new environmentally friendly and the most innovative (light-weight) materials available in the market,” the company reports.

“Introducing these new materials into the airline market will support our customers improving their footprint. But we also believe that a more regional approach could bring several advantages within our market.”

Supporting the local economy can lead to shorter leadtimes and decrease transportation costs. By not transporting raw materials and final products

“We recently decided to build another production facility outside Europe to increase our capacity and improve our regional presence in this important and highly developing region,” Gispol tells PAX International. This move helps the company to be even more competitive on pricing, leadtimes and being able to offer more customers the possibility of bringing back and recycle their used equipment.

So, what makes Gispol stand out in the industry?

“Probably our long history and manufacturing background,” the company says. “All the key elements in our team have a production background, even the Sales team.”

With its knowledge and experience combined with a long history within the airline market, Gispol supports its clients by guiding them on materials, production processes and even design and handling features.

“We’re working with the latest technologies, best-in-class equipment and inhouse technical and design expertise to provide our clients with all the support they need in this highly competitive and demanding market.” You can visit them at IFSA in booths 437, 439 and 441.

At IFSA, Gispol will present its product, design and production capabilities for both Y-class and B-class onboard equipment

Gispol’s Benji-design rotable setup

Staying lean and green

Since merging with SPIRIANT in 2021, onboard experience expert deSter has made strides in several key areas of its business, allowing it to not only stay competitive but agile in a rapidly changing industry crowded with competition.

by

This evolution is most apparent in its environmentally conscious product lines. These releases speak to a customer base more concerned than ever with its carbon footprint, due not only to changing regulations but the growing demand for eco-options from passengers. How does deSter achieve this? By not focusing on just the end product but on the entire production and manufacturing process, from the sourcing of materials to delivery.

From new packaging innovation to exciting new partnerships, deSter is shooting for the moon with its environmentally friendly approach to the onboard experience

RACHEL DEBLING

Next to the technical aspects, deSter always keeps aesthetics in mind during its developments

For those who don’t believe the industry can have any significant impact on climate change, deSter and its team politely disagree — and with good reason.

“I would say, yes, indeed, the airline industry has a big challenge regarding its carbon footprint,” says Philippe De Naeyer, Director Sustainability at deSter. “Switching to sustainable aviation fuel and other low-carbon impact solutions takes time. Nevertheless, continuous focus is needed in order to accelerate the transition.”

And though the sector isn’t quite there yet, and the battle may seem uphill, the changes being implemented by airlines

and their suppliers are making a difference, both now and in the future.

“Eventually, with the right focus and necessary regulations, flying neutral should become possible,” says De Naeyer. “Just stopping flying is not realistic. People still want to travel but become more conscious of evaluating their own footprint, so evaluating when taking a flight is key.”

This is precisely the reason that deSter set about to make the details of the air travel experience just as comfortable and decadent as possible, without compromising its carbon footprint.

Angie Fung, Senior Category Director Amenities and Sleepwear at deSter

Philippe De Naeyer, Director Sustainability at deSter

Marc Van Doninck, Vice President Manufacturing at deSter

The company details this approach in its ESG strategy, through which they have set targets on all aspects of its design, research, development, production and delivery. Audits of their suppliers are undertaken, to ensure they share the same vision of sustainability. Transportation distances are minimized wherever possible. Technology that puts energy efficiency at the forefront takes precedence over convenience. For deSter, the shift to sustainability isn’t just a band-aid solution — it’s a responsibility that the company has to its clients, its clients’ customers and the world at large.

The three principles of deSter’s ESG strategy — people, planet and product — epitomize exactly why this endeavor is so important for the organization to succeed.

For deSter, “people” represents taking care of all who are touched by its business, from its employees to its customers and suppliers, right up to the communities that encompass them; “planet” means that its team strives to reduce carbon emissions and waste as much as possible; and “product” speaks to deSter’s goal to ensure its products lessen the impact on the environment: they are reusable, compostable or recyclable and contain responsibly sourced materials.

Case in point: since 2020, all deSter’s newly launched products adhere to its ESG pillar. Airline partners such as Etihad Airways, KLM and Cathay Pacific have flown the company’s reusable tableware, and its sustainably made single-use products were adopted by Lufthansa, Air Canada and Delta But the efforts don’t stop there: deSter is the only supplier that is certified for the closed-loop recycling of its products.

“Working with us gives a guarantee of an integrated sustainability approach,” says De Naeyer. “Our recent EcoVadis Gold rating [the world’s largest independent provider of sustainability ratings] confirms our efforts on all sustainability aspects.”

The recent opening of deSter’s wet-molded fiber packaging production line in Prachinburi, Thailand, marks another venture that will help the company live up to its internally set standards. By repurposing the byproducts resulting from its fiber production, the waste created through this process is minimized.

“In Asia, wet-molded fiber is primarily made of agricultural waste from sugarcane, or bagasse, reducing the demand for virgin materials,” explains Marc Van Doninck, Vice President Manufacturing at deSter. And the benefits don’t stop there.

The production of deSter’s latest onboard innovation, its wet-molded fiber packaging, was designed to reduce as much waste as possible

The material is recyclable, biodegradable and compostable, making it a viable alternative to non-biodegradable materials that are currently filling landscapes. Plus, deSter uses materials that come from regional and local sources based on availability, quality and pricing, and right now, the company is sourcing rice straw pulp from the local community in Thailand.

“Products from this material contribute to the circular economy and minimize environmental impact,” he adds.

Creating a sustainable product of this nature required much research and development so that the result aligned with deSter’s ESG strategy. Additives were necessary to ensure that the fiber has a proper barrier to water and oil, which Van Doninck says was a big challenge for the team. They stayed up to date with the list of chemical components being banned across the globe and investigated the most suitable replacements, ones that would not compromise the fiber’s quality.

Another bonus is that the product created at this facility is completely free of PFAS (synthetic fluoro-based chemicals) that have been shown to potentially have serious health effects when built up in the human body. “We also created a closed loop for water supply in the production process: water is being used, recycled and reused,” notes Van Doninck.

It’s important to note that next to the technical aspects, deSter always keeps aesthetics in mind during its developments.

“Another challenge is the presentation of food,” says

Van Doninck. “With single-use plastic, we are used to seeing food. This isn’t the case with wet-molded fiber, so we need a different solution. A window in the lid can provide a similar experience, so we worked hard to develop a cellulose-based transparent window that is compostable and good enough for our products and their applications.”

In addition to the wet-molded fiber packaging, deSter has been working with agood company to balance the comfort and sustainability of air travel. According to Angie Fung, Senior Category Director Amenities and Sleepwear at deSter, this Swedish business has a unique approach to the circularity of its products that pairs perfectly with deSter’s. Each of its products features a QR code leading to information about where the product originated, how it was produced and how to best use and dispose of it. This transparency to the supply chain empowers passengers to make the right decisions about who they fly with, knowing that the products provided during their journey are helping to reduce their overall environmental impact.

“Through this partnership, deSter will introduce a range of products like pouches, socks, eye shades and dental kits that incorporate the company’s sustainability principles,” says Fung. “By collaborating exclusively with this company in the airline industry, deSter is demonstrating its commitment to finding brands that share its values and goals, particularly regarding sustainability and passenger well-being.”

GIP aims for plastic-free

by STEPHANIE PHILP

After a year working with its partners in the design process, Global Inflight Products (GIP)’s Earth Collection launched this Spring. The new amenity bags — made from coffee beans, bamboo, cactus, corn, hay and rPET — are now on offer in addition to a recycled water bottle, blanket, plates as well as cutlery and dine sets made from plant fibre.

Eliminating single-use plastic is a major goal for Global Inflight Products (GIP), a company that develops onboard products for the inflight experience and has been in the business for more than 20 years. From designing a product through to its development, GIP brings products to life through the manufacturing process and right into quality management. At a time when environmentally-conscience manufacturing is increasingly vital to the longevity of our planet, PAX International spoke to Zine Badissy, GIP’s President and Chairman, to hear about recent

sustainable products that the company is highlighting this year on the floor.

GIP’s sustainable product line includes plant fibre products that are made from materials such as cassava, corn starch, rice starch, bamboo, wheat starch, sugarcane and palm leaf. “Currently,” Badissy says, “the company offers more than 1,000 dishes ready to produce.”

One of those dishes is the 100 percent plastic-free plant fibre pulp compostable cups. The product is stackable, leakproof and can be custom designed for hot or cold beverages, including hard liquor. This versatile plasticalternative product is not only better for the environment, Badissy explains, but passengers actually prefer them.

“Passengers are becoming weary of food and drinks served in plastics,” Badissy tells PAX International, adding that “Food served at high temperatures on plastics may have long-term negative effects on [passenger] health.”

To speak to this plastic-free prefer-

ence, the company recently announced that it is now using plant fibre for casseroles and trayless products in addition to cups. These new products are biodegradable and can be composted after use.

GIP is also using sugarcane pulp compostable casserole dishes made from plant fibre. The dishes are oven safe to heat up to 302F for 20 minutes. The casseroles are also water and oilproof. Moulded from bagasse, straw residue and other non-wood plant fibre pulp, these casseroles come in different shades to enhance onboard services.

Ultimately, GIP’s sustainability goal is to eliminate all plastic products from airline services. In working toward this goal, Badissy says that GIP’s focus is currently on innovation and production of alternatives to single-use plastics.

“Our efforts are geared towards assisting airlines in adopting plant-based alternatives,” he says, explaining that such products will help curb CO2 emissions, minimize landfill waste and help airlines achieve sustainability objectives. If done in the right way, Badissy says, the cost of products does not need to increase.

“We are passionate about taking steps to succeed in eliminating plastic from onboard services,” he says. This means that GIP is working to replace all of its plastic and aluminum products with eco-friendly alternatives. “We believe these small steps can result in happier and healthier passengers and a happier and healthier environment.”

GIP’s sustainable product line includes plant fibre products that are made from materials such as cassava, corn starch, rice starch, bamboo, wheat starch, sugarcane and palm leaf

Zine Badissy, President and Chairman of GIP, on the environment and passenger experience benefits of the company’s new plant fibre amenity bags and other inflight items

Catered to you

As specialty meals rise in popularity, PAX International spoke to catering and food and beverage experts to discuss why doing it right is so important

by STEPHANIE

Regardless of the row a passenger is sitting in, there is no question that feeling catered to is going to make a flight more enjoyable. It could be the option of choosing a window or an aisle seat, or being offered a good selection of inflight shopping options that make a flight one to remember. Arguably though, the most important part of what passengers walk away thinking about is great inflight meal service.

“Everybody appreciates hospitality,” Chef Sean Wheaton said, in our June report about bringing the “Wow” factor back to travel. “People just want to know that their dietary needs are being thought about and that there’s not a one-sizefits-all approach, no matter what goes on in the cabin or in the lounge.”

Special meals are important to passengers, many of whom are making the choice for different reasons — be that religious or because of an allergy. Currently, many large airlines include special meal programs as part of their inflight services. IATA has a list of special meal codes available for airlines to use and, for the most part, passengers can choose from a list of options for meal preferences when purchasing a ticket (if relevant). But just because something is available does not mean it’s good.

With that in mind, PAX International set out to discuss the importance of special meals onboard. From vegan or gluten free to Kosher and Halal, the industry understands that a wide variety of good special meal options are essential for building passenger loyalty and increasing satisfaction.

Eggplant in different textures, prepared with four cooking techniques: chips, grilled, mousse and a burned eggplant sauce

PHILP

Wim Pannekoek of Kragtwij Finest Food

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Why does it matter?

When a speciality meal does not meet a passenger’s standards, the unsatisfactory meal is going to be the main memory they leave the flight with. In answer to this, catering companies, airlines and suppliers alike have been working to increase the quality of special meals.

“For airlines, it is vital to cover culinary trends, improve customer satisfaction and therefore their net promotor score (NPS),” says Sebastian Schäfer, Manager Culinary Excellence at LSG.

In a recent discussion with PAX International about the rise of popularity in vegan dishes onboard, he had this to say:

“Despite the fact that more and more people turn vegan and are dependent on this option, you have a growing number of “flexitarians.” It is important to offer them attractive vegan dishes that are appealing from a culinary standpoint — so that they might go for it out of curiosity or because they simply want to try something new.”

But

why are vegan meals so popular?

“The trend goes towards putting the ingredients in focus,” Schäfer says. “Back in the past, a lot of vegan meals simply replaced meat with a meat alternative but left the actual idea behind a dish untouched. This is not sufficient anymore. Vegetables prepared with different cooking techniques, in various textures and with a wide variety of taste profiles are trending in the fine dining segment nowadays.”

Schäfer cited Indian curry as a popular meal that can cater to a multitude of palates. “It can be completely vegan, but it is a flavour-rich, full meal that is also brilliant for reheating in the aircraft galley,” he tells PAX International.

In the special meal business

For Wim Pannekoek of Kragtwijk Finest Food, it is important for passengers to have the option of special meals on board because often the alternative is not eating at all.

“In the case of Kosher meals, a passenger has to rely on the airline and caterer to provide a decent Kosher meal. If it is not available, there is hardly any alternative on board that the passenger can be served,” he says.

“It’s not a pleasure to surviving a long flight on bananas and apples (if available).”

Kragtwijk Finest Food is one company stepping in to help fill that gap. The company provides gluten free and Kosher meals to a number of airlines. All of the company’s products “are sealed by the label of the Rabbinate securing that all products apply to the highest level of kashrut available,” Pannekoek says.

Kragtwijk Finest Food is a family business based in Amstelveen, close to Amsterdam and Schiphol Air-

LSG’s beetroot chocolate cake — fully vegan with a touch of earthy flavour

Sebastian Schäfer, Manager Culinary Excellence

Fly on the wings of perfection in terms of cleanliness, hygiene and safety.

Security and safety are the most important values an airline can offer. A great number of checks are required before the captain and cabin crew are finally able to welcome the passengers on board. This includes making certain that travellers will receive a clean and hygienic service. With our professional warewashing systems for inflight catering, we at MEIKO are guaranteed to reach the recommended level in purity, hygiene and cleanliness. Sustainable, economic and efficient. From small business airports to large international traffic hubs: discover the versatility of our tailor-made warewashing systems.

port. The company currently partners with airlines such as KLM-AF, Lufthansa, Etihad, Iceland Air and ITA as well as with caterers such as Newrest and dnata.

“As a family business, we feel responsible for future generations. Therefore, we automatically think about the future and the consequences of our choices in every decision we make,” Pannekoek says. This includes decisions that affect all food operations, such as keeping sustainability at the front of mind.

“We have put a lot of effort into our search for packaging alternatives,” he says. “If we can replace packaging with a more sustainable solution, we do so (we replaced plastic single-use trays with high-quality cardboard trays years ago).” Pannekoek says the company also focuses on reducing food waste in its kitchens and using other ways to reduce a negative impact on the environment, such as driving electric company cars.

Pannekoek shares a growing excitement for airline traffic increasing, and by extension the catering business side. “We are most excited about our new line of gluten-free meals that have been very well excepted by our customers,” he tells PAX International, adding that the company has already successfully expanded its services to other travel markets such as railways and cruise-lines, serving kosher meals to Eurostar and many cruise lines.

Meet M.O.M.

Meal of the Moment (M.O.M.) is a company that provides ready to eat ambient meals. The family-owned business creates products that are specially curated for international travel with a range of instant meals and snacks with a variety of flavours. To serve, the only direction required is to add hot water.

Prateek & Mugdha Bhagchandka started Meal of the Moment in early 2017 with one

simple goal: to make everyday moments magical with food inspired by Mom’s love. Now, the products are flying on five local airlines and one Canadian airline. The company closely works with Optimum Solutions to make this happen.

At M.O.M, vegan or other dietary needs are just as important as taste and appeal. Take the company’s Mac n’ Cheese offering, made with almond milk powder and authentic Indian spices, for example.

“Mac n’ cheese is nostalgic,” M.O.M. tells PAX International. “People find comfort in foods that remind them of their childhood especially onboard where many people are in a space that may make them nervous or uncomfortable.” Ensuring hearty, tasty vegan options onboard is a way to counteract some of that nervousness.

“We have heard of stories where guests have selected vegan as their special meal and are given a banana wrapped

A product shot of a Kragtwij Finest Food gluten-free breakfast

A product shot of a Kragtwij Finest Food eco hot breakfast frittata

UNITED STATES

UNITED KINGDOM

HONG KONG

MIDDLE EAST

Linstol.com

in cellophane…” a company representative shares with PAX International. “We think this is a much better option.”

The company offers instant pasta bowls made from high quality durum wheat, instant rice bowls, crunchy and tasty snacks full of protein, calcium and fiber and several other micronutrients. All products are made in the company’s state of the art manufacturing facility that holds HACCP, FSSC22000, Halal and FDA certifications.

In order to avoid cross contamination, spoilage and other concerns, M.O.M.’s food factory has a stringent allergen policy in place. “Allergens are stored in quarantined areas, handled by specially demarcated utensils, and holding tanks,” a M.O.M. representative explains.

“Each processing and packing machine are regularly tested for any traces of allergens using a swab method with instant results being displayed. The frequency of this test is maximized when producing any special meals such as Vegan. All ingredients used are also tested in external labs at regular intervals for allergen compliance.”

Overall, explains Paul Nanni, Senior Vice President Business Development Optimum Solutions, “Special Meals are prepared under strict Quality Assurance Standards & Procedures (SOPs) that they must follow and are regularly audited by third party auditors (QSAI).” The company’s corporate chefs design in coordination with an airline to develop recipes that meet IATA special meal categories. From there, a production facility produces the special meals.

For M.O.M, an ideal situation would be for Buy on Board options to include great-tasting, shelf stable products that can meet the needs of passengers. Space is limited on board, so a product that ticks the boxes for a passenger looking for a meal that meets dietary restrictions but also tastes great means a wider appeal. More excellent, shelf-stable products mean more happy travellers.

Plus, with vegan options, there is the possibility of reducing cabin waste.

“Depending on the market and airline, some airlines if sourcing from another country, cannot have meat or dairy as part of the ingredients, or they have to dispose of the product when returning to their country,” explains Nita Tomie Director, Product Development & Sales at Optimum Solutions.

“Waste is the number one issue for airlines when serving food. If we can provide products to help solve these issues, then we all win.”

Another way to reduce waste could be utilizing a better organized pre-order system. Such an option can give airlines “the opportunity to offer unique options that are not mass appeal, so it offers an additional layer of guest experience while saving the space on board for mass appeal options,” Nanni says.

On some airlines, passengers can choose many different components of their meal, creating fully bespoke products that cater directly to their preferences.

M.O.M. supplies ready to eat, delicious options

Meal of the Moment’s vegan mac and cheese

DATA RULES

Richard Wake, En Route International’s Insight & Innovation Director, discusses how data is being utilized to enhance the inflight passenger experience

by STEPHANIE PHILP

Airlines are showing an increased focus on adopting digital tools that allow passengers to tailor inflight meals to personal wants

Richard Wake, Insight & Innovation Director at En Route International recently spoke to PAX International about how emerging consumer trends highlight the fact that passengers want airlines to provide products and services that cater to their individual needs.

It is no surprise that a passenger-focused flight can improve the travelling experience. But how can this trend translate into revenue for suppliers and airlines alike?

In June, En Route International released The Embracing Challenges and Harnessing Trends in Airline Onboard Hospitality report to help demystify some of the challenges facing the airline catering industry today. In the report, ten industry stakeholders assisted En Route International’s research team to produce insights about sustainability trends, technological innovations and what passengers are really looking for inflight.

As a food service and supply chain business, En Route uses the data gathered from the report to look at ingredient profiling, future trends and forecasting what’s next.

Key insights from the report include “a growing importance placed on the use of perceived high-quality ingredients,” a rising popularity of “uncomplicated, yet satisfying snacks” and “a stronger emphasis on supporting local businesses and sourcing products from nearby regions.” In terms of technology, optimizing digital touch points (from booking a flight to pre-ordering food items) was reported as a top priority for investments.

This industry Q&A takes that report as a starting point, using the discussion with Wake to catch a glimpse at emerging industry trends and illuminate how data is a key component to truly enhancing the inflight customer experience.

PAX INTERNATIONAL: Personalization was a major theme at WTCE earlier this year — it is clear that passengers want to see their individual needs being directly catered to during a flight. Beyond increasing a passenger’s experience onboard, how can airlines use personalization trends to generate revenue?

RICHARD WAKE: Personalization is a sub-trend of a wider emerging trend where individualism and expression are becoming commonplace amongst consumers.

We’ve seen it emerge from the COVID pandemic where products and experiences are more widely available and closely aligned with individual consumer needs.

At a retail level, increasing product relevance to consumers enhances engagement and creates more involved buying behaviour. It can also lead to higher consumer satisfaction at a time when preferences are becoming stronger and more forcefully expressed.

For example, customers are able to select their own ice cream toppings when on certain airlines, giving them the opportunity to create bespoke products.

From an airline perspective, there has been an increased focus on adopting digital tools to enable personalized elements, where meal experiences can be tailored.

PAX INTERNATIONAL: Your point about digital tools is interesting as the digitization of choice options can make data-capture easier for airlines and suppliers. More data ultimately leads to leverage for future planning. In your opinion, what data be useful in predicting trends?

WAKE: As a global business, keeping abreast of regional and cultural behaviours is key to understanding what trends are emerging — there isn’t a one size fits all.

Emerging consumer trends, such as the individualism and expression trend is crucial for product development, too.

For us, we need to make the distinction between behaviour onboard and more generalized consumer behaviour. Whilst trends do overlap, there will always be variances which need to be taken into account.

We engage in qualitative discussions with our stakeholders and use this as a basis for further research across other market data platforms.

Legislation, too, clearly can have an impact in dictating trends and movement within sectors.

For example, what happens to Category 1 waste will have an effect on our ability as an industry to develop truly circular waste streaming, recovery and reuse in all regions. This is something that has been identified and discussed as part of the great work being done by the Aviation Sustainability Forum which En Route is a member.

PAX INTERNATIONAL: In our conversation, you mentioned how data has helped En Route International find the “why” that gives the company an idea of “what [to do]” in regards to improving the passenger experience, drive efficiency and optimize service delivery. How is En Route using data to improve its value to airline customers?

WAKE: We have invested significantly in our research and insight team in-house. This has included a re-structured and dedicated team that works in partnership with our customers.

We also operate a number of platforms that inform on industry insight, consumer demographics, design, tech and consumer trends. This is applied to every project we work on for our customers, ensuring that what we propose is targeted more effectively at the passenger and helps to drive value.

We also utilize “Design Thinking” based methodology to build insights and ultimately new product ideas and services by linking together and interrogating data and trends. Design thinking is a systemic, intuitive, customer-focused problemsolving approach that organizations can use to respond to rapidly changing environments and to create maximum impact.

PAX INTERNATIONAL: In the theme of capitalizing on data, can you speak to how taking a service partner approach is proving to increase your value to airline customers and helping them achieve their own objectives?

WAKE: There was a seismic shift in the industry during and post the height COVID. Airlines are now thinking differently about growth and how to get there.

Our proposition is that we don’t simply provide a passenger solution or logistics exercise in silo — we actively partner with customers to broadly understand their objectives through the whole cycle — product, packaging, service delivery and supply chain. We ensure that what we do in turn helps airlines to achieve their goals too. It’s about collaboration, not simply a transactional relationship.

We need to understand real challenges that our customers and partners are facing and through the approach mentioned above we can provide a unique opportunity to help solve these issues. It’s about becoming an extension if our customers’ business and understanding the real “need behind need.”

To do this we must employ multiple techniques to understand and build a deeper understanding of their pain points to build a bigger picture of the challenge. This means our proposition is better aligned to achieve their goals.

PAX INTERNATIONAL: A key theme of En Route International’s recent report is special meals. A prediction is made in the report that the topic will only increase in relevance in the upcoming years. “Millennials and Gen Z are the driving force,” the report says, “particularly for vegetarian and vegan meals.” What current ingredient trends are important to passengers?

WAKE: That’s a big question! Again, it’s not a “one size fits all” and is often dependant on locality and demographic breakdown.

We tend to look at this by category as part of our wider planning — for example, across the bakery category, younger consumers are reaching for fruity bakery and confectionery snacks that have healthy connotations.

With savoury, we’re seeing a big trend in Sensory & Indulgence come into favour.

“Flavour-play” is also becoming increasingly more popular with consumers as they are more willing than ever to experiment with unusual flavour combinations.

Richard Wake, Insight & Innovation Director, En Route International

APOT –A new way to network

This year, APOT is back in Da Nang, Vietnam. PAX International’s Asia Correspondent, Jeremy Clark, details the upcoming conference

by JEREMY CLARK

For those of you who have yet to attend an APOT event or know little about APOT then your ideas of a networking conference are probably still anchored in the old familiar format.

Since APOT (the Asia Pacific Onboard Services Association) was formed, the aim has been to create an environment and experience that is nothing like the traditional conference setting.

Why do we do this? Two main reasons.

For a start, it’s more fun. We do not agree that a conference or networking event needs to follow the standard that is used across other industries. Standard conferences sell themselves on the content — and that’s usually more for justification than for actual education.

The other main reason for APOT’s unconventional approach to events is based on the feedback we get from attendees who all say that maximizing networking opportunities is more beneficial than almost any other aspect of the event.

The opportunities for us all in this business to gather in one place and simply exchange experiences and learn from each other are way too few. We have all been at conferences where we spend hours listening to various presentations, most of which mean little or nothing to us only to get more value from the 15-minute coffee break where we can mingle and discuss with our industry colleagues.

Let us also not forget that we are in the business of providing solutions to the travel industry for making customers happy. A relaxing, fun and comfortable travel experience at a reasonable

Creating the world’s longest spring roll at APOT in Danang

APOT Founder Keerthi Happugesddenya “Happy”

(left) and PAX International Asia Correspondent Jeremy Clark (right)

DUO FLASKS

Introducing our revolutionary DUO FLASKS – designed speci cally for the airline industry to make the most of space, ensure safety, and enhancing convenience for the cabin crew.

price point is the challenge faced by most airlines and travel suppliers. We share the same mindset, so it makes sense to create the networking experience using the same philosophy.

Right from the start, APOT Founder Keerthi Happugesddenya, or “Happy” to most of us, took the view that APOT must create networking events that reflect the industry’s own philosophy.

Ever since the first APOT — held in Bali, Indonesia, the most important features of the events have been the networking events. The social gatherings are always the high point of the events. Whilst the seminar content is always appropriate and interesting, it is not the key reason for attending.

We understand that this makes “selling” the idea of attending difficult for some attendees — especially those from large conservatively-minded corporate operations. APOT traditionally attracts CEOs, COOs and other leaders who are more independently able to assess the value of attending an event.

How can a golf tournament or a river cruise possibly be to the benefit of my company?

Well, the answer is actually very simple. Where else and when else would you have the opportunity to meet, exchange views, educate and learn from others at your level who are always geographically inaccessible? Face-to-face talking, in a relaxed and de-stressed environment is the perfect opportunity to network for the benefit of you, your colleagues and your company — and only APOT has that at the top of its agenda when organizing events.

So, what actually is APOT? Technically, we are a non-profit Association of Professionals incorporated in Australia but with events held all over the region. We have a “membership” of sorts — a list of everyone who has ever attended. There are no membership fees. We raise the money for events through specific sponsorship for that event and attendance fees.

On the subject of geography, yes, APOT is the ASIA Pacific Onboard Travel Association, but this does not preclude anyone from anywhere in the world from attending. Most who attend have dealings with the region or operate within it, but this is also an opportunity for anyone globally who is looking to

enter this region to come along and network with us, learn about Asia and do business. Previous events have been held in Shanghai, Perth, Colombo, Seoul, Da Nang and Bali.

Top executives, CEOS, CFOs and COOs from airlines including Sri Lankan, AisAisa, Vietnam Airlines, Korean Air, Cathay Pacific, Thai, MAS and many others have been in attendance. Caterers and suppliers to the airlines and caterers from around the world including international brands like dnata and Gategroup as well as many local and regional operators like Oberoi, SATS, and Korean Air Catering. Suppliers ranging from wine, food and onboard amenity makers to hi-loaders also join. IT suppliers to the industry, consultants, and advisors benefit from attending as well.

APOT is also much more than simply meeting and chatting. The Seminar is a major part of the event but we also make sure we encourage the younger generations and up-and-coming chefs with our Airline Themed Chefs Competition. Another fun and totally unique feature of APOT is the Guinness Book Records challenge. APOT is on record for a tea-picking record and the World’s Longest Spring Roll. This year will be no different and I encourage you to check the website for details!

This year APOT is back in Da Nang, Vietnam and we are extending our reach to include the region’s tour operators and also the air freight operators. The “Networking Differently” theme will prevail and all who come will not only have a great time but more importantly, leave with new, ideas, friends, colleagues and a real understanding of the benefits of face-to-face networking APOT style!

For further information please contact Jeremy Clark or Happy. https://apot.asia/ Book now!

An inside look of APOT Korea

Jeremy Clark at APOT 2015

Top-tier textiles

In a journey spanning 160 years, John Horsfall has become a global leader in providing textiles for the aviation industry

by REEDAH HAYDER

In 1863, the story of John Horsfall spun into motion when the founder John Horsfall took a leap of faith and entered the weaving world of Yorkshire and Lancashire. What started as a partnership centred around a textile company with his brother-in-law, James Clay, rapidly transformed into a legacy that now spans six generations.

160 years after its start, the familyrun business is today celebrating many milestones. From its origins in weaving domestic bed blankets to a significant contribution of blankets during World War II, John Hors-

fall has since evolved its focus to the creation of airline blankets.

At its core, though, the company’s principles and values have always remained the same. John Horsfall’s dedication to being socially responsible has gone hand-in-hand with delivering high-quality and innovative products. Every item within the company’s portfolio is meticulously designed and developed in-house under one roof at their West Yorkshire Head Office, employing a collaborative approach that seamlessly weaves an airline’s brand-

ing and visionary fabric into all stages of the product development process.

“From design and sales to order processing, logistics and customer service, our airline clients know that when they’re working with us they are in safe hands,” says Business Development Manager Ellie Parkes, who has been with John Horsfall since 2013, playing an integral role in shaping the company’s interactions with international airline clients.

Foremost, Parkes says John Horsfall’s primary mission is to imbue passengers in the sky with a sense of home as

John Horsfall produced fine lambswool blankets for British Airways Concorde, until the aircraft retired from flight in 2003

IMAGE CREDITS: JOHN HORSFALL

they travel around the world, curating an immersive “journey for the senses.” At the core of this endeavour lies John Horsfall’s at-seat textiles, including blankets, bedding, and table linens, which are carefully designed to create personalized environments for travellers.

“Our team has been instrumental in designing and developing some of the world’s most iconic onboard experiences, including British Airways Concorde and First; Qantas and David Caon’s 787 Dreamliner and Finnair and Marimekko’s innovative Airlounge,” Parkes says.

Bedding and linens inspired by traditional British tailoring have been supplied to British Airways by John Horsfall for over 40 years. At Finnair, passengers will recognize the undeniably Nordic cabin interiors, created in collaboration with Marimekko, one of Finland’s leading design-houses. The collection includes printed & woven textiles blankets and bedding for Premium Economy, as well as the whole sleep experience in Business Class.

Recently, John Horsfall achieved 22 consecutive years of ISO9001 accreditation — an auditable standard that sets out the criteria for a quality management system. Parkes said the company has maintained this certification for over 20 years by taking its quality management system to new heights.

“We use ISO protocols to govern

our processes and procedures and to inform continuous improvement in all aspects of business, from customer service, design development and quality control, right through to delivery performance, staff retention and annual turnover,” Parkes says.

“This individual, sensual reaction to the onboard textiles will affect the way passengers feel, physically and emotionally, and that’s incredibly powerful,” Parkes tells PAX International. The tactile nature of these textiles allows passengers to interact with the airline’s brand in a tangible and memorable way — significantly impacting their overall experience.

Recently, John Horsfall partnered with Virgin Atlantic, creating its award-

winning mattress developed for its latest generation Upper Class cabin in the A330neo. In collaboration, John Horsfall meticulously designed the mattress to perfectly fit the contours of the new Upper Class seat, ensuring the airline’s passengers an exceptional long-haul experience. Crafted with lightweight, sustainable materials, the mattress’s durability aligns with the A330neo’s eco-conscious profile. Horizontal quilting lines, mirroring the seat’s leather upholstery, facilitate easy folding around the seat’s recline levels.

The Re-Thread® Program

Weaving sustainability principles into every thread of its business, John Horsfall launched its Re-Thread® program in

The mattress features a coordinating aubergine trim, enhancing Virgin’s Upper Class aesthetic and streamlining laundry processes

John Horsfall’s 1940s letterhead provides a glimpse into the company’s vital blanket contribution during WWII

IMAGE CREDITS: VIRGIN ATLANTIC, JOHN HORSFALL

2021. Made with a variety of more sustainable materials, the program allows airlines to choose well made, considerately sourced and long-lasting products.

The most recent of these has been developed in collaboration with specialist manufacturers in India, the company has developed plant-based fabrics made from reclaimed and recycled cotton, transforming waste materials into super-soft, environmentally friendly textiles. The range of regenerated and plant-based fibers and fabrics are made for use in onboard comfort items.

“The Re-Thread® program helps airlines take a holistic approach to sustainability, taking into account all aspects of the product life cycle; from raw materials to logistics, packaging, longevity, laundry and end-of-life disposal,” Parkes says.

The collection includes blankets, expertly woven from post-consumerwaste fibres and fillings, where pillows, duvets, and mattresses are now skillfully crafted using 100 percent recycled fibre filling.

® program offers airlines more sustainable options to choose well made, considerately sourced and long-lasting products IMAGE

John Horsfall’s Re-Thread

CREDT: JOHN HORSFALL

Go brand or go home

by STEPHANIE PHILP

If you were asked to think of a successful brand partnership right now, you might find your head filled with a vision of bright, Barbie pink. Since Greta Gerwig’s major blockbuster released this July, Barbie partnerships have proliferated globally. There are Barbie meals at restaurants, Barbie-themed nail polish — there is even a real Barbie dream house you can stay at. It’s clear that Mattel went all in on bringing these partnerships to the forefront. Movie-goers and fans are sporting Barbie-branded swag in every way. Should airlines take note of this success?

Despite not having a $150 million marketing budget, suppliers and airlines can still work together with brands to create iconic partnerships. A Barbie-level win may not be too far off. With this in mind, PAX International sat down with leading companies and airlines to speak through how and why a brand partnership can work so well when designing an amenity kit.

Authenticity is key

“All airlines are different, and therefore have different needs, different cultures and different operational require-

ments,” Clip founder Cindy Lam tells PAX International, explaining that a good partnership integrates these constraints to put a pleasing solution to put in front of passengers.

Lam sees comfort items as an opportunity to create extra satisfaction for travellers. She notes how disappointing such an item can be if not designed well. Clip works with airlines to develop bespoke, tailor-made solutions. So how does her company bring ideas to life?

For Clip, authenticity is key.

Instead of “just ticking a box” in terms of having available items, “airlines have

PAX International spoke to leaders at Clip, Procurall, Watermark and Emirates to discuss how and why a brand partnership can be important to an amenity kit’s success

Cindy Lam, Founder, Clip

Jennifer Green, President and Co-Founder, Procurall Solutions

Stephanie Morimoto, Asutra owner and SelfCare Advocate.

Kenny Harmel, Managing Director, Watermark

Emirates’ new collection of amenity kits include eight different collectible bags across First and Business Class

realized that these items are opportunities to tell stories to their passengers,” Lam explains. “Especially now, where global audiences are becoming more and more educated to caring about where the products around them come from, and in which conditions they’ve been produced — brands really become a hallmark of quality to show passengers.”

Lam adds that brands can also benefit hugely from being onboard, as the exposure often “becomes a springboard to bring the brand to a higher level.” A partnership that benefits supplier, brand, airline and passengers alike is the ideal situation.

The place to be

A recent amenity kit developed in partnership with Watermark for Qantas Business Class travellers embodies this ideal situation. The kit, created with

Australian fashion designer Rebecca Vallance, pays homage to New York.

“Each piece incorporates Vallance’s Avenue Astoria Collection print, which is a nod to the glamorous characters of New York’s Waldorf Astoria in the 1970s, where Elizabeth Taylor’s and Diana Ross’ comings and goings were well documented,” a recent release stated.

The partnership was developed to raise awareness of a re-opened route between Australia, New Zealand and New York. The design features a monogram of the Qantas “Roo” and Vallance’s logo. “The palette of blues and subtle Art Deco undertones reflect the heritage, glamour and sophistication of the Waldorf Astoria’s hotel architecture,” the release described.

The amenity kits were available on all flights from Australia and New Zealand to New York and vice versa

for the months of June and July. The kits were also sold at Qantas Marketplace through points redemption, and, the release reported, were so popular they sold out within hours.

Qantas Group Chief Customer Officer, Markus Svensson said New York is a favourite destination for Australians travelling for both leisure and business, and the airline is launching a number of customer initiatives to herald Qantas’ return to the city.

“Qantas is one of the few airlines in the world to provide Business Class passengers with complimentary pyjamas, and we’re excited to launch a limited edition pyjama and amenity kit range in partnership with leading Australian fashion designer Rebecca Vallance,” said Mr Svensson.

Designing kits at Watermark, Kenny Harmel, Managing Direc-

The Rebecca Vallance kit was available on all flights from Australia and New Zealand to New York and vice versa for the months of June and July

tor at the company, explains, “is a meticulous process that blends brand identity, sustainability, functionality and passenger preference.”

From brainstorming potential partners, concepts and features for a new kit, the process becomes almost instantly a collaborative journey with the internal team, a brand and the airline.

“An excellent brand partnership is one that aligns with the values of the airline and improves the passenger experience and encourages reuse. This can be through telling a story or through design,” Harmel says.

He adds that a “recognizable brand name doesn’t always translate to an improved passenger experience.” A partnership must go beyond that. A recognizable name “can create a sense of familiarity and trust for passengers,” Harmel says, and trust is a major part of building loyalty.

Maintaining trust with passengers also means staying on top of sustainability trends, and working to reduce an item’s environmental foot print.

WHY IS IT IMPORTANT TO FOREFRONT A BRANDED EXPERIENCE WITH AN AMENITY KIT?

• “In the competitive world of airline travel, establishing a strong brand identity is crucial to attracting and retaining customers, an amenity kit is an essential item that communicates a sense of care and consideration from the airline towards its passengers. It’s also an opportunity for an airline to reinforce its brand image, distinguish itself from competitors, and cultivate customer loyalty.” — Procurall

• “Whether branded or unbranded it is important to deliver an experience with an amenity kit, to connect to the passenger and to deliver a story. The amenity kit can create a seamless extension of the airline’s identity, making passengers feel connected to the airline’s values and quality, contributing to a more memorable and satisfying travel experience.” — Kenny Harmel,

Managing Director at Watermark

• “Airlines have realized that these items are opportunities to tell stories to their passengers. Especially now, where global audiences are becoming more and more educated to caring about where the products around them come from, and in which conditions they’ve been produced — brands really become a hallmark of quality to show passengers.” — Cindy

Lam, Founder,

Clip

For the Qantas kit, the inner contents were plastic-free and the skincare tubes were manufactured with “the maximum recycled content possible,” Harmel says. The kits were also designed with the intention of being continually reused.

Self-care is in

A new United Airlines premium transcontinental amenity kit, created by Procurall Solutions with Asutra, is another example of an excellent brand partnership.

Asutra’s mission “is to make selfcare a possibility for everyone through accessible wellness products. From personal experience, I know that taking care of yourself intentionally while traveling can be challenging. This new amenity kit gives travellers an easy, enjoyable way to take care of themselves while on their journey and arrive refreshed,” says Stephanie Morimoto, Asutra owner and Self-Care Advocate.

Each kit includes an Asutra cleans-

ing face towelette, lip balm and hand lotion, all in sustainable packaging, a bamboo toothbrush, ear plugs and an eye mask. Made with magnesium and eucalyptus, the lotion provides essential hydration for dry and tired hands to help create a sense of calm and includes mango seed butter, coconut oil and almond oil to soothe, moisturize and protect the skin while onboard.

In choosing which brand(s) to partner with, Procurall takes into account a number of factors. From a brand’s financial stability to its sustainability capabilities and overall versatility — the company chooses brands that resonate with the airline’s goals and initiatives alongside Procurall’s.

“The choice of brand can greatly impact the airline’s reputation, customer satisfaction and overall business success,” Procurall says, adding that passengers are “more likely to feel confident in the service they are receiving” if “it is backed by a trusted brand.”

One of the standout features of the kit is the “How about a little self-care on the fly” skincare with magnesium hand cream. Magnesium offers multiple benefits, including reducing stress and aiding in sleep, contributing to the overall sense of tranquility during the travel journey.

“With the Asutra kit, highlighting self-care and mental well-being was a major focus in the design process as well as sustainability,” says Product Designer, Shannal Lee. “In an era defined by hectic schedules and unrelenting demands, Asutra prioritizes the belief that taking care of oneself is essential for improved physical and mental well-being.”

“This coincides with United’s philosophy, which aims ‘to create an environment that fosters relaxation, mindfulness, and self-care’,” says Procurall President, Jennifer Green. “Feedback has been overwhelmingly positive with passengers expressing delight at the practicality and usefulness of these kits,” she continues. “They have also

The Asutra kit on United Airlines featured a cleansing face towelette, lip balm and hand lotion for Business Class passengers flying premium transcontinental routes between west coast hubs and the New York City area

praised the importance and inclusion of a local, Chicago-based, women owned and led, small business collaboration.”

Seasonal pleasure

Emirates has a longstanding collaboration with luxury Italian fashion house, Bulgari. The airline releases refreshed designs onboard every 12 to 15 months, and “each time the design process focuses on the kits being collectible, stylish and reusable — representing the functional luxury synonymous with Emirates,” an Emirates Product Development Spokesperson tells PAX International.

Emirates values the exclusivity of the partnership, “so we are constantly creating unique products for customers that are only available on Emirates,” the company says. The Bulgari partnership enhances shared core values of “excellence and innovation.”

In time for the Autumn and Winter season, Emirates has announced a new collection of Bulgari amenity kits for First Class and Business Class passengers. New colours and fragrances are

featured in the kits and the range is available in eight different collectible bags.

“We consistently receive positive feedback across our channels, confirming that our customers love the Bulgari amenity kit bags,” the spokesperson says, adding that some customers choose to fly on a specific route just to receive the kit. The fragrances are particularly popular, with passengers frequently asking about where to purchase them.

For Emirates, the kit “signifies generosity, attention to detail, excellence, reliability, luxury and ultimately reflects the experience of travelling with Emirates.”

Business Class Kits

In Business Class, two bag shapes made from vegan leather are offered: a pouch and a classic toiletry bag. Both bags come in silver — a trending pantone according to the August press release.

BVLGARI OMNIA Amethyste Eau de Toilette is the featured fragrance. Other products include the Omnia Amethyste face emulsion and body emulsion, a Bulgari lip balm, a dental kit, a double mirror made

from wheat straw, deodorant, tissues and a foldaway hairbrush.

“The kits are developed to be collectible and reusable, rather than disposable,” the company tells PAX International.

Two additional options are available in a “contemporary classic black fabric bags in varying shapes with tan vegan leather accents” for passengers “who prefer a masculine style.” In these kits, the featured fragrance is BVLGARI POUR HOMME Eau de Toilette.

First Class Kits

In First Class, two bags are available in black vegan leather with lilac accents, and two additional bags are on option in a high-quality black fabric with tan vegan leather accents. The black and lilac kits feature a new engraved gold Bulgari mirror (designed exclusively for Emirates) and a 30ml exclusive bottle of BVLGARI LE GEMME Desiria Eau de Parfum.

New collectible amenity kits for Economy and Premium Economy passengers are set to be launched later this year.

CARBONFREE KITS

FORMIA provides insight on creating the world’s first carbon-neutral amenity kit ahead of the product’s launch

FORMIA has partnered with one of its US airline customers to develop the world’s first carbon-neutral amenity kit. Though not yet announced, the FORMIA team is looking forward to sharing the specific news later this year. In the meantime, the company wanted to share some more information with PAX International on the recent journey it took with its client, and suppliers other sustainability partners to achieve this milestone.

The process unfolded in five steps:

• Designed from start with sustainability in mind — the first step on the journey was to design a kit from the bottom up. Material selection included migration away from virgin materials to renewable and recycled content such as bamboo, recycled PET and recycled aluminum. Weight was an important factor. FORMIA has lightweighted the products to contribute to minimized fuel burn. Take-home appeal is provided through the locally-inspired design and the reusable functionality of the kits.

• Enhanced service delivery model — an important factor in sustainability and customer experience is re-thinking the provisioning of products and how customers use them. Together with its client, FORMIA addressed both sustainability and customer preference by migrating some items to “a-la-carte,” which reduced waste for unwanted items and gives customers the flexibility to take what they need.

• Full lifecycle analysis (LCA) — after mapping out the flow of product, FORMIA performed a deep-dive on the Greenhouse Gas (GHG) emissions with help from its partner, the REBEL Group, who are experts in quantifying environmental impact. The ISO 14067 aligned LCA covers the lifecycle from cradle to grave — raw material extraction through production to usage onboard, all the way to the end of life of the kits. FORMIA utilized over 280 data points for all products to measure the current environmental impact. Through

the duration of the contract, FORMIA plans to continue to analyze and use data to optimize the product design and supply chain to reduce the carbon footprint even further.

• Carbon management plan and targeted “insetting” — FORMIA’S focus on decarbonizing did not stop there. The company built out a detailed carbon management plan that looked at each step in the product life cycle to identify continuous improvement strategies to further reduce the carbon footprint including further improving the material selection, optimizing the provisioning of the amenities, leveraging renewable energy for production and transportation and further improving end-of-life treatment of kits. FORMIA’s commitment is to constantly refine processes and leverage new technology to directly reduce the footprint of the kit through sustainable practices.

• 3rd-party carbon-neutral certification — after exhausting all current strategies to minimize the carbon footprint of the kit through design, material selection, supply chain optimization and further “insetting,” FORMIA worked with its client to identify relevant carbon offsetting programs aligned with the airline’s own programs that neutralize the remaining carbon footprint to achieve carbon-neutrality.

Throughout this process, FORMIA worked with a 3rd-party certification organization, SCS Global, to verify its life-cycle analysis, approve a carbon management plan and complete the carbon-neutral certification. This allows every kit to have a certification stamp that indicates the kit is certified carbon-neutral. The amenity program will be re-certified each year to ensure continuous improvements have been made — and can be communicated — on the program.

FORMIA is proud of the work that it has done to create the world’s first carbon-neutral amenity kit and hopes that the project inspires other airlines to take a similar approach.

All-in-One Networking Solution

With the addition of FTE Global, this year’s APEX/ IFSA is a must-attend event unlike any other in the onboard sector. PAX International spoke with CEO Dr. Joe Leader to see what this partnership means for both delegates and exhibitors of the conference

by RACHEL DEBLING

When it comes to airline industry events, few can compare to the excitement and size of APEX/IFSA, the annual, dual-branded inflight tech, entertainment, amenities and cuisine showcase spectacular. Since combining their powers, the organizations have created a one-stop-shop for companies in the onboard sphere, and each year they have taken their show across North America, to the delight of insiders looking to network, wheel and deal, and of course, enjoy the hospitality of the host city.

This year, as the conference and tradeshow comes to Long Beach, California, from September 19 to 21, another exciting endeavor is on tap: for the first time

ever, a co-location with Future Travel Experience (FTE) Global, often referred to as “the CES of aviation.” With this announcement, delegates to APEX/ IFSA will be exposed to even more cutting-edge information and insightful data that will help them better shape their businesses as the airline industry continues to evolve at a breakneck pace.

For Dr. Joe Leader, Group CEO of APEX, IFSA and FTE, this partnership has been a long time coming, one that has mirrored his own journey as an expert in the sector.

“Nearly two decades ago, I switched from high-tech to aviation after becoming an airline’s most frequent flyer,” says Leader. “That gave me a very

unique perspective, as I believed that the aviation world needed to evolve as quickly as high-tech companies.”

After becoming APEX’s first CEO, and following an agreement with IFSA to create a cohesive partnership unlike any other in the onboard landscape, there was only one more piece that needed to fall into place. That happened in 2022, when APEX/IFSA successfully completed the purchase of FTE, a move that had been stalled by the pandemic. This year marks the first that the trio has shared the same home, under the name Global 2023 — and it will undoubtedly be an event to remember.   Leader relied on his experience to deliver what the three organiza-

On Thursday, September 21, the Thought Leadership portion of the event will bring together all three shows with leading executives focused entirely on the vision of Air Transport 2030

Dr. Joe Leader, CEO of APEX/ IFSA

tions expected from a director: agility and ingenuity. “I learned quickly that [APEX/IFSA] wanted items that I could help deliver in short order: a more prominent profile, higher-level airline executive engagement, expanded reach and organizational change,” he says. “While I love aviation, I genuinely thrive on advancement and change.”

Sixty-five airlines have confirmed their attendance, from large flyers like Qatar, Air France and British Airways to smaller, lower-cost companies like WestJet, Zipair Tokyo and Allegiant Air, making it a must-attend event for companies in all corners of the industry. More than 3,000 attendees will walk the halls, making deals and shaking hands with the who’s-who of inflight activities — a record-setting gathering for the organizers.

“For the first time ever, we have a full three days of thought leadership available to attendees,” explains Leader. “IFSA has a Thought Leadership pavilion on the show floor; FTE Global has continuous thought leadership events over the entire show. In addition, for FTE Global premium pass holders, the APEX/IFSA Thought Leadership day on Thursday is available to all. This means that we will now have four concurrent tracks on Thursday perfect for every different APEX, IFSA, and FTE Global attendee.”

The Thought Leadership pavilion holds much potential for those looking to gain insight into how some of the biggest names in air travel continue to push the boundaries of the passenger experience.

As Leader explains, “In the IFSA Thought Leadership pavilion on the

show floor, I am most enthused about how we’re collaborating with global trailblazers like IATA, IFSA, ACA, ACI and A4E in unveiling “REvolutionize” as a combination of REinvent and REcycle. This pioneering initiative will feature powerful insights from IATA, Icelandair and Alaska Airlines. For APEX/ IFSA Thought Leadership on Thursday, I cannot wait for the entire day with all three shows gathered together with leading executives focused entirely on the vision of Air Transport 2030 across four different tracks of interest.”

There are a few noteworthy presentations that Leader is keen to witness — and participate in.

“At FTE Global, I am most excited about doing the one-on-one with Qatar Airways GCEO Akbar Al Bake,” he shares. “He’s incredibly engaging and knowledgeable, covering an expansive amount of passenger experience depth.”

So, what else can attendees expect from this new, co-located experience? In short, everything — and more.

“Co-locating the events brings together every aspect of aviation from the entire passenger journey,” says Leader. “We have digital transformation, airport customer journey, lounges, biometrics, inflight service, soft products and airline passenger all under the giant expanse of the Long Beach Convention Center.”

Another exciting development is the amalgamation of all three colocated events into one app: SwapCard This update will make it convenient for those on the floor to set meetings, navigate through the conference hall and share contact information with potential partners. Even better: it’s directly integrated into LinkedIn for easier post-show networking.

In 2024, Leader says industry movers can expect an extra day added to the event, a change that will help attendees to better take in all the expo has to offer. The timing will remain the same: holding it in September this year is a strategic move, Leader adds, since it lands between FTE Global’s September dates and APEX/IFSA’s usual October timeframe. “It’s at the perfect spacing point between our events in Dublin and Singapore,” he says.

The professionals on this year’s expo floor should be prepared to be amazed, according to Leader, and badge holders can rest assured the cost of entry will be well worth it.

“Everyone is there and yet no one gets lost,” he says. “It’s the perfect size and scope to deliver the advancement needed for our industry as we design the future for 2030.”

For by-the-minute updates from the expo and insider industry events, be sure to follow PAX International on Instagram and Twitter

The IFSA show floor will once again host the biggest names in the onboard services industry, from caterers to amenity kit and comfort experts

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