Store Brand Sales Surge 11.3% to $228.6 Billion

Private brand sales hit a new record last year, jumping 11.3% to a whopping $228.6 billion in all outlets in the U.S. for the 52 weeks ending January 1, 2023 versus the prior year.

Store brands performed so well that they grew at nearly twice the rate of national brands, which were up 6.1% in dollar sales, according to PLMA’s exclusive IRI Unify sales data. The findings are published in PLMA’s recently released 2023 Private Label Report, available on plma.com.

“The store brands business is booming,” said PLMA President Peggy Davies. “Last year’s record sales and double-digit growth reflect the strong consumer demand for store brands. Shoppers are filling their baskets with great-tasting, innovative and high-quality store brand foods, beverages, nonfoods, household goods and many other categories.”

Dollar share increased to 18.9%, up from 18.2% in 2021. Unit share grew to 20.5%, from 19.9%.