Etihad publishes 2022 Sustainability Report

Achieved a 26% reduction in carbon dioxide emissions per RTK

Etihad Airways has published its annual sustainability report, detailing the company’s commitment to sustainability and its progress towards its sustainability goals.

In 2022, Etihad Airways achieved an impressive 26% reduction in carbon dioxide emissions per Revenue Tonne Kilometre (RTK) to 482g compared to 2019 baseline.

Etihad’s sustainability strategy is based on principles of achieving emissions reductions through in-sector measures, aligning with industry voluntary roadmaps and frameworks, collaborating with UAE industrial ecosystems, remaining transparent and proactive about sustainability issues, and continually developing a strategic roadmap for targets.

“Our sustainability strategy is built on a foundation of collaboration, transparency, and innovation, and we will continue to work with our partners, industry peers, and government agencies to drive positive change and lead the way towards a greener future for aviation,” stressed Antonoaldo Neves, CEO, Etihad Aviation Group.

Etihad 2023 sustainability highlights

• Etihad was the first foreign airline to receive SAF supply in Japan, in partnership with ITOCHU Corporation and Neste MY Sustainable Fuel.

• Etihad continued to work with key UAE stakeholders such as ADNOC, Masdar and Tadweer to develop SAF production capability in the UAE.

• Etihad in partnership with World Energy operated the first net-zero flight powered entirely by Sustainable Aviation Fuel (SAF) Book & Claim offsetting carbon dioxide emissions of 216 metric tonnes through sustainable aviation fuel credits.

• Continued efforts for Wildlife, Conservation and Protection of Biodiversity and Animal Welfare

• Planted 68,916 Mangrove trees as part of Etihad Mangroves Forest project.

Etihad Cargo partners with Rotate to provide advanced solutions

Machine Learning will enable Sales Cockpit’s algorithms to adapt and adjust based on user feedback

Etihad Cargo has partnered with Rotate, a Netherlands-based data-driven strategy consultancy with proven cargo expertise, to co-develop a sales optimisation tool that will identify sales initiatives to enable the carrier’s global commercial teams and sales representatives to add value to customer relationships.

The first-of-its-kind tool—the Sales Cockpit— will analyse data and, using sophisticated custom-built algorithms, will automatically generate recommendations on how Etihad Cargo can strengthen customer relationships, including an overview of current business and future opportunities.

The development of Sales Cockpit is the latest step taken by Etihad Cargo in its digitalisation journey, which aims to optimise the customer experience. The carrier is collaborating with Rotate, a Netherlands-based data-driven strategy consultancy with proven cargo expertise, to improve customer service through the enhanced use of data and machine learning.

Efficient journey

Sales Cockpit will also make the customer journey more efficient and seamless, reducing information overload by using machine learning to provide each representative with customised sales initiatives.

The digital solutions will effectively match recommendations to boost sales and strengthen customer relationships with the representative who will find them most useful, the carrier said in a press statement.

Meaningful interactions

“Digitalisation is already revolutionising the air cargo sector. Etihad Cargo will use Sales Cockpit to further improve customer service and strengthen partnerships, enabling more meaningful interactions with customers and a more tailored approach to meeting customer requirements,” remarked Martin Drew, Senior Vice President – Global Sales & Cargo, Etihad Cargo.

“We are working as one team to unlock the full potential of digitalisation and enable Etihad’s sales teams to have more engaging discussions with their customers,” stated Ryan Keyrouse, Managing Director, Rotate.

With the launch of Sales Cockpit, Etihad Cargo will further professionalise customer interactions via the smart adoption of technology. To this end, Etihad Cargo and Rotate have commenced development of Sales Cockpit, which is expected to launch within six months, the press note concluded.

Etihad Cargo implements innovative, AI-powered solutions to transform airfreight operations

Following successful trials, the carrier will initially launch the solutions in Singapore Etihad Cargo recently launched an innovative artificial intelligence (AI)powered solution to transform airfreight operations and boost cargo capacity on flights. Deployment of state-of-the-art AI tools is the latest step in Etihad Cargo’s digitalisation journey and will enable the carrier to improve cargo volumes by optimising capacity on every flight across the carrier’s network.

In 2021, Etihad Cargo entered into a landmark proof-of-concept agreement with leading logistics technology solutions provider, Speedcargo Technologies, becoming one of only a few global carriers to leverage the Singapore-based provider’s AI products to maximise cargo capacity on flights.

Rollout

Following successful trials of Speedcargo’s AI solutions, Etihad Cargo has rolled out three AI-powered products, Amplifi, Cargo Eye and Assemble, to boost efficiency, digitise and standardise cargo handling across Etihad Cargo’s network, and enhance service levels for the carrier’s customers and partners.

Etihad Cargo uses Amplifi to optimise cargo loads on each flight. The technology dynamically calculates free and usable capacity based on booked cargo, aircraft type and cargo offer.

Scalable, modular system

Cargo Eye is a scalable, modular system that captures cargo dimensions and volume data. Powered by Microsoft’s IOT Edge solutions and Speedcargo’s proprietary algorithms, Cargo Eye allows Etihad Cargo to digitise cargo as it enters the carrier’s ground handling stations, enabling the realtime sharing of cargo information for load planning, build-up planning and forward operations.

Etihad Cargo will deploy Assemble across the carrier’s network of ground handling stations to facilitate the digital planning and build-up of ULDs using the load plans generated by Amplifi.

“Since embarking on its digitalisation strategy in 2018, Etihad Cargo has developed, trialled and launched new technologies and solutions to provide customers and partners with an improved service offering, remarked Martin Drew, Senior Vice President – Global Sales & Cargo, Etihad Cargo.