IN BUSINESS
SEPTEMBER 2016
WORKING TOGETHER How four families make businesses work
INSIDE • BE WELLness Expanding • Hancock County’s health leader • New frontiers in fabrication • New tool for business reform
J2 • Sunday, Sept. 18, 2016 • IN BUSINESS
GLOBE GAZETTE
STORIES FOCUS ON FAMILIES WORKING TOGETHER KRISTIN BUEHNER For the Globe Gazette
Their businesses were started by enterprising family members years ago and have been taken up by succeeding generations willing to put in the hard work to carry on the family name. Although these local family-run businesses have been successful over the years, most of the current generation of owners say working in a family business is not without its challenges. “You can’t help but take your work home with you,”
said Larry Zilge, owner of Zilge’s Appliance Center in Mason City. Following are the stories of these businesses and how they have kept up with the times, grown and operated with a succession of family members at the helm. These businesses are: • Schukei Chevrolet Volkswagen, which traces its origins to the 1930s. • Dean Snyder Construction, established in 1958. • Zilge’s Appliance Center, started in 1968. • Nettleton Dental Group, established in 1923.
ON THE COVER: Steve Schukei and daughter Emily. She represents the fourth generation of the family in vehicle sales.
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IN BUSINESS • Sunday, Sept. 18, 2016 • J3
Working up the car sales ladder Fourth generation of Schukeis now in auto dealership business KRISTIN BUEHNER For The Globe Gazette
ASON CITY — The Schukei M name has been synonymous with Fords and Chevrolets since the 1920s, when Waukon native Clarence Schukei opened a Ford dealership in the 200 block of First Street Southeast in downtown Mason City. Clarence switched from Ford to Chevrolets before moving to Waterloo in 1928, Steve Schukei his grandson and current company owner Steve Schukei said. It wasn’t until 1964, when Steve’s father, Bob Schukei, returned to Mason City and purchased a Ford dealership that the Schukei name resurfaced here. Bob Schukei Ford was located for years in the same location as his father Clarence’s dealership had been. Schukei Ford moved in about 1967 to 721 S. Monroe Ave., where the current company, Schukei Chevrolet Volkswagen, is still located, Steve Schukei said. In 1980, Bob Schukei bought a Chevrolet dealership and sold the Ford dealership a few months later, his son said. His new business was called Schukei Chevrolet. Steve Schukei began working for his father part time in the summers beginning in 1966, two years after Schukei Ford opened. After graduating from the University of Iowa in 1973,
Steve Schukei also started First Credit Auto Sales in about 1990. A non-conventional vehicle financing company, First Credit is located today in Mason City and Rochester, Minn. “The car business is unique from the standpoint that it is generally the second-most expensive purchase a household will make,” said Steve. “People depend on it so much.” Servicing and financing are important components of the business today. Steve’s daughter, Emily, 28, representing the fourth generation of Schukeis, joined the company in 2014. Today, she does “sales, advertising, promotions and whatever else she wants to do,” said Steve. She is employed as a manager. “She came to me and said, ‘Dad, I’d like to have a job at the company,’ ” he recalled. Emily, as her father before her, has been learning multiple aspects of the business such as title work, finance and billing. Working with a family member can be difficult, Steve Schukei said. “I guard myself from being Courtesy Steve Schukei critical,” he said. “That’s more This is a photo of Clarence Schukei, who left Mason City in 1928. likely to happen with a family member.” The advantage of working with family is “you always have dealerships, he recalled. “Now general manager. he began working full time, someone who has your back,” Bob Schukei officially retired we’re down to three.” with five years away when he he said. They are being replaced by from the business in 1990 but worked for a Ford dealership in At 65, Schukei said he has regional and national chains, is still involved in the company Des Moines. Schukei said. And these compa- no desire to retire from active decision-making, his son said. “There isn’t a job I haven’t management of the company’s nies are competitive. Steve Schukei reflected on done,” said Steve, who began “It behooves everyone else to day-to-day affairs. He has no some of the changes that have sweeping floors and cleandefinite plans for succession be on top of things,” he said. taken place in the car business ing cars. To make a go of it, car dealer- as yet. since he began helping his father He later sold cars, collected “I love it,” he said of the car ships today typically offer more bills and learned every aspect of in the mid-1960s. than one make of vehicle, often business. “Part of what makes When he started at the the car business. selling a foreign in addition to a it fun is how do you handle stuff company full time in the early “It gives you an insight,” when it comes up. You have to be domestic make. 1970s, nearly every dealership he said. a people-person and able to deal In the early 1990s, Schukei was family owned, Schukei said. Steve Schukei took over with people. You cannot be an Mason City at that time had nine became one of the first dealers as used-car manager in absentee owner.” independent, family-owned care to sell cars over the Internet. 1979. In 1980 he was named
J4 • Sunday, Sept. 18, 2016 • IN BUSINESS
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Three sons oversee Dean Snyder Construction Family members part of the growing company company CEO. Dean Snyder Construction today is a general CLEAR LAKE — The contractor with revenues family-owned company this year expected to be credited by many North around $160 million, SnyIowans as saving the Surf der said. Ballroom, Dean Snyder Headquartered since Construction had its the mid-1980s at an office beginnings in a private at 913 N. 14th St., DSC home and a pickup truck. employs about 200 people. In 1958, Dean and Dean’s three sons — Joanne Snyder moved back to Clear Lake from Oregon Don, Dale and David — co-own and manage the and started a home concompany started by their struction business workfather nearly 60 years ago. ing out of their home and They grew up working Dean’s pickup. summers for their father, “We basically started with nothing and built it into something,” SEE DEAN SNYDER said son Dale, current CONSTRUCTION, PAGE J7 KRISTIN BUEHNER For The Globe Gazette
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Dean Snyder (second from left) and sons Don, Dale and David. The sons now operate Dean Snyder Construction Co. on an equal basis.
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IN BUSINESS • Sunday, Sept. 18, 2016 • J5
Dear Friend, This past summer, our Henkel family lost a colleague and friend in the passing of Alex Kuhn. Alex was Henkel Construction Company’s business development representative for the past five years and represented our company with integrity, honesty and professionalism. Alex also loved the political process and he truly enjoyed working for his constituents to improve any aspect of their lives. Unfortunately, Alex struggled with depression as a result of stress in his life. We extend our deepest condolences to Alex’s family and friends on the loss of someone so special. One of the guiding principles that our company lives by is the safety for our staff and fellow citizens. Henkel is proud to have received the 2016 Outstanding Company Safety Achievement Award as given by OSHA and Master Builders of Iowa. It shows our dedication to the wellness of our people. But wellness goes beyond physical ailments and should extend to our mental wellbeing as well. Much like there is no stigma with going to the doctor for the flu or other physical ailments, a person needs to consider going to visit a physician, therapist or counselor for mental illness in the same manner. Another option is talking to a friend to help you through trying times. Mental illness can manifest itself in a variety of ways from depression, anxiety, schizophrenia, bipolar mood disorder, personality disorders, trauma and eating disorders, among many. Our society needs to change our thinking to one of compassion and empathy to support a person in their journey to a better mental wellbeing. Give yourself permission to lead a more content and enjoyable life for your own sake. Listed below are many sources for you to begin the conversation of having better mental wellness. Alex would smile knowing you have started the conversation for yourself. Your friends at Henkel Construction Company
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J6 • Sunday, Sept. 18, 2016 • IN BUSINESS
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Zilges have grown to depend on each other KRISTIN BUEHNER For The Globe Gazette
MASON CITY — A fixture in Mason City since 1968, Zilge’s Appliance Center had its start in a building in the 1400 block of Fourth Street Southwest on the west end of town. Established by Luvern “Vern” Zilge, a Minneapolis Maytag repairman eager to move into sales, and his wife LaVerne, the Mason City location was suggested by the Maytag Co. for which Vern had worked for 20 years, said son Larry Zilge, the company’s current owner/manager. By 1975 the center was doing well enough that additional space was needed, so the Zilges purchased the current building at 26 Sixth St. S.E. The new building, which also housed a laundromat, was remodeled and expanded over the years, said Larry, who began work at the company in 1971 after a stint in the Army. Located a block east of Federal Avenue, the location has worked out well, Larry said. “There’s lots of traffic.”
The Zilges also own a warehouse on the corner of the block that was formerly Gambles Food company and is considering expanding into the parking area between their two buildings, Zilge said. When Vern Zilge retired in 1990, Larry took over. After his mother retired in 1992, Larry’s wife Kathy, company co-owner, came on board as office manager and salesperson. They work side by side in an open office area near the center of the store. Son Kris also works for the company doing repair work. After dealing strictly with Maytag appliances in the beginning, Zilges added the Amana line in the 1970s, said Larry. Maytag at that time specialized in laundry appliances while Amana manufactured refrigeration appliances. “It made a good fit.” Somewhat later, Zilges added appliances by GE, which offers a complete line of products. That is true of all of today’s manufacturers, who no longer specialize in certain types of appliances, Larry said.
KRISTIN BUEHNER, For The Globe Gazette
Kathy and Larry Zilge work side by side at Zilge’s Appliance Center in Mason City. Larry took over the business when his father, Vern, retired in 1990. of the stuff Kathy’s doing “For us, it’s been real you can’t help but take Other changes in the and she doesn’t worry good,” Larry Zilge said. work home with you, industry have included about what I do.” “I don’t worry about any the purchases of one com- he said. pany by another. In 2001, Maytag purchased Amana. Then in 2006, Whirlpool purchased Maytag, Zilge said. But the product lines You plan From tHe remain the same. One of the bigger ground up changes is the emphasis today on energy efficiency so that appliances use less water and less electricity, Zilge said. “It costs less to cook and clean,” he said. “ConCommerCial/industrial serviCes venience is a big thing.” • Engineering and Design Services • 24 hour heating and A/C service Working with family • Self-contained gas and electric rooftop units • Built-up air handling units • Chillers • Boilers • Geo-thermal seems to work out pretty • DDC control systems • Backflow prevention • Hydronic piping • Plumbing • Process piping and steel fabrication well, the Zilges said. • Custom sheet metal fabrication • Refrigeration • Maintenance contracts “You can usually depend on family mem2417 South Federal Ave., Mason City, IA 50401 bers,” said Larry. The only drawback 641-423-7032 Phone • 641.423.4376 Fax might be that sometimes www.mechair.com
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IN BUSINESS • Sunday, Sept. 18, 2016 • J7
DEAN SNYDER CONSTRUCTION From J4 then went to work full time after graduating from high school, becoming partners with their father in the late 1970s. Dean and Joanne retired in the early 1990s. Duties among the sons were divided according to each son’s interests and abilities. Don, the oldest, is president and manages the Ankeny operations and the Fareway Stores account, which DSC acquired in 2002. David, the youngest son, is vice president and general superintendent, overseeing Clear Lake operations and all project superintendents. Dale oversees the development and operations of the company. “We consider everybody equal,” said Dale. “We all three get paid the same per hour.” After branching into commercial construction in 1978, DSC observed a major milestone in its growth in the early 1980s with the construction of the Unisys building in Clear Lake. “They were our first major repeat customer,” said Dale. He credits the fact that the company was family-owned with helping acquire that Unisys account and since then many
Chelsy Snyder
Nate Carney
other repeat customers. “We give our customers the personal feel and touch they deserve,” he said. “There is an owner involved in every project.” Making a family business work can be tricky, Snyder said. It is important to respect each
other’s opinions and give each one equal say. “You learn to say ‘we’ instead of ‘I,’ he said. “It eliminates jealousy.” The decision in 1994 to purchase and restore the aging Surf Ballroom was “the worst thing we did and the best thing we
did,” Snyder said. It was a huge risk for the Snyder family and caused stress among family members, he said. Issues that arise among the family and the business have to be mediated to see what makes the most sense, Dale said. “At the end of the day you realize you all need each other and that trumps everything.” Today the Surf Ballroom, a historical landmark, is still owned by the Snyder family and Dean Snyder Construction but managed by a board of directors of a non-profit corporation. Any building-related issues are handled by Dean Snyder Construction and donated to the Surf. Throughout the last several years, many third-generation Snyders have become involved in the family business. In the Clear Lake office, Chelsy Snyder, Dale’s daughter, helps with business development. Alexis Snyder, also Dale’s daughter, works as an administrative assistant. Nate Carney, husband of Dale’s daughter Andrea, is employed as director of business development. David’s daughter Alece Hall is the corporate attorney, and David’s wife Vickie, works in business development. Chris Culler, husband of Dale’s daughter Tiana, is employed as a project superintendent. David’s son Jace is a
skilled construction worker. In the Ankeny office, Andrew Snyder, Don’s son, is the general superintendent; Don’s daughter Ashley Butcher is a project coordinator, and Don’s wife Jane, is a billing clerk. The younger-generation family employees are not treated as favorites, said Dale. “They have to work their way up just like any other employee.” The Snyders believe in extending what they describe as their family business values to their employees. “We treat them as family,” Dale Snyder said. “We’re very flexible with them. We want them to come to us with any issues so we can help them. We want them to meet their goals for personal growth. We believe if you take care of your people, the rest will fall into place.” Snyder is proud of the fact that the company has managed to avoid laying off employees over the years. “The No. 1 goal as a familyowned construction business is to keep our employees employed year-around,” he said. Looking to the future when the Snyder brothers eventually decide to step back, Dale said they will definitely look at nonfamily employees. “That’s key,” he said. “I think that will be a huge part of our succession.”
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J8 • Sunday, Sept. 18, 2016 • IN BUSINESS
GLOBE GAZETTE
Nettletons say family strengthens the business Joining family dentistry, never a foregone conclusion, has worked well KRISTIN BUEHNER For The Globe Gazette
ASON CITY — The M business known today as Nettleton Dental Group opened its doors in 1923 as the dental office of Dr. Thomas A. Nettleton in the Brick and Tile Building. Ninety-three years later the dental office he founded is still going strong with second- and third-generation family members Dr. Michael Nettleton, now retired, and Dr. Stephanie Nettleton and her husband, Dr. Nathan Hehr, helping to carry on the tradition. They have been joined at one point or another by friends and partners Dr. Gary Hoffman, now retired; his daughter, Dr. Kari Leibrand; and Dr. Robert White. Hoffman’s daughter, Danika Menke, works as a dental hygienist. Dr. Terry Nettleton, a son of Thomas, joined his father in business in 1947. Michael Nettleton joined his brother in the office in 1965. “I talked to Terry about dentistry after my father died (in 1959),” said Michael. “We decided my joining the business would be a good thing. At that time almost all dental practices were
individual practices. It was good to work with my brother to carry on our father’s practice.” The current office building, located at 946 E. State St., was designed and built by the Nettletons in 1970. The office has been expanded twice over the years. Hoffman joined the firm in 1978 followed by Hehr in 1993 and Stephanie Nettleton in 1994. White came on board in 2005. Leibrand joined the partnership in 2010. Terry Nettleton retired in 1993, Mchael Nettleton retired in 2004 and Hoffman retired in 2013. Working with family in the dental business was not a foregone conclusion for any of them, Michael Nettleton said. Stephanie, who represents the third generation, did not anticipate becoming a dentist at all and her father told her to choose a career that interested her, whatever it might be. “I said that I would never be a dentist, never marry a dentist, never come back to Mason City,” said Stephanie. “But things change.” She began college as a business major but decided it really didn’t interest her. Then she thought about medicine. But after working summers as a dental assistant for her father and Drs. Robert and Mary Beth Polking, “I started paying attention,” Stephanie said. “I thought it would be OK to be my own boss. It’s been a great decision.”
She had also met and married Hehr, a fellow student at the University of Iowa. Returning to Mason City was not a given, either. “Initially we were looking at opportunities,” said Hehr. “Mike said, ‘Don’t choose Mason City just because there’s an opportunity. Go where you want to go and live.’” They began to agree with her father that Mason City was a great place to raise children. Working with family has been an advantage SEE NETTLETONS , The Nettleton Dental Group: back, from left, Drs. Gary Hoffman, Nathan Hehr and Robert PAGE J19 White; front, from left, Drs. Michael Nettleton, Kari Leibrand and Stephanie Nettleton.
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IN BUSINESS • Sunday, Sept. 18, 2016 • J9
Teaching clients to BE WELL BE WELLness continues growth in healthy steps ELDA STONE
For The Globe Gazette
CLEAR LAKE — Ashley and Shea Coleman want to help North Iowans live healthier lives through their expanding businesses in Clear Lake. The Colemans opened BE WELLness Market in January 2015 at 107 S. Fourth St., next to the Clear Lake Senior Citizens Center. In August, Shea moved his physical training practice, Better Body Movement Powered by BE WELLness, from the market location to a vacant storefront at 419 Main Ave. They now plan to open a small carry-out restaurant counter at the market location in September. “The whole purpose is education,” Ashley said at the new Better Body Movement space while Shea lifted their young son, Mikha, onto his shoulder and kept an eye on their two daughters, Lauryn and Gabriella. “It was so important to us that we actually lived the way we were promoting to people. If we just lived this way and modeled it, it would make more sense to people.” Shea, 29, grew up in Clear Lake and graduated from Garner-Hayfield High School in 2005. Ashley, 31, said her parents lived in Minnesota but moved to Ventura while she was in college. They’ve been married since 2008.
grain-free cooking, essenfoods due to allergies and tial oils, homeopathy and sensitivities may find all the options confusing, she similar topics. BE WELLness Market Additional space at explained, or they find it 107 S. Fourth St., Clear the rear of the market is hard to replace favorite Lake, IA used by two cooperative foods in their diets. 641-529-0143 partners. Lauren Drilling, “People have said, ‘I bewellnessclearlake.com a licensed acupuncturist can never imagine eating Hours: 10 a.m. to 6 p.m. from Minneapolis, offers gluten-free,’ ” she said. Tuesday through Friday acupuncture appointments But through their own and yoga on Mondays. Jill experience, Ashley and Better Body Movement Shea can recommend how Smith, operating as Dig 419 Main Ave., Clear Deep Fitness, teaches three to start making better Lake, IA fitness classes a week. food choices. 641-529-0486 Smith is the new volley“It’s all about baby By appointment; ball coach at Clear Lake steps. One of the first appointments may High School. things might be simply be scheduled through On Oct. 4, BE WELLcutting out drinking soda bewellnessclearlake.com or cutting out white flour,” ness Market plans to open she said. “You might start a carry-out lunch counter in space freed up when eating more of a plantHills Beef in Cannon Shea moved his training based diet and reducing Falls, Minnesota. program to 419 Main Ave. exposure to chemicals by The market carries choosing organic. But if no The Colemans are calling in-season vegetables one is checking in on you, it Lauryn’s Lunchbox after from local producers, and their daughter. non-meat products, which there’s no accountability. “When people saw what “I get to know people as Ashley strives to bring in I made for Lauryn’s school they make progress with from Midwest businesses lunches, they kept saying, ‘I our help, and it’s fun to as much as possible, such wish you’d make your kid’s watch that and celebrate as Co-Op Partners in their successes with them.” lunches for my lunch,’” St. Paul. This fall, the Colemans Ashley said, laughing. The market offers foods Lauryn’s Lunchbox will will resume healthy livfor special diets, such as be open 11 a.m. to 2 p.m. ing educational classes paleo, gluten-free, dairyTuesday through Friday, on Tuesday nights at the free,and vegetarian: for offering salads, sandwiches example, nut cheeses made Better Body Movement and take-and-bake pizzas. in St. Paul; grain-free gra- location, 419 Main Ave. The menu will have 100 nola with nuts, seeds, and Introductions presented honey from the Twin Cit- by guest instructors might ies; and grain-free crackers include education on SEE BE WELLNESS, safe cleaning products, made with almond flour PAGE J10 and coconut. “We’ve expanded our paleo options and carry things you can’t get anywhere else in North Iowa,” Ashley said. “IT’S THE SERVICE AFTER THE SALE THAT COUNTS” This fall, the Colemans RESIDENTIAL • COMMERCIAL & INDUSTRIAL ROOFING are increasing their natural pharmacy section to include more supplements. Toll Free 1-800-358-8009 The shop also carries 125 N. Jackson Ave. Mason City, IA herbal teas, essential oils and body care products. Customers wanting to try eating healthier or who have to restrict certain
Contact Information
ELDA STONE, for the Globe Gazette
Ashley and Shea Coleman find their business of helping North Iowans live healthier lives expanding. When Shea received a medical discharge from the Air Force due to a knee injury, he decided to pursue personal training and physical therapy as a career. They began researching healthy eating when they adopted Mikha, who has celiac disease requiring a gluten-free diet. “We wanted to make a healthy lifestyle accessible to people, reducing the barriers of ‘no time’ or ‘too expensive’ and making it as practical as can be,” Ashley said. “We want to help people understand the
value of caring for themselves. Caring for your body is important. You can actually save money in the long run.” The BE WELLness Market offers customers access to locally produced, non-GMO, organic food through North Iowa Fresh, a consortium of small farmers. That includes fresh meats such as lamb and pork from Joia Food Farm in Charles City; red deer from Fertile; organic chicken from Owatonna, Minnesota; and grassfed beef from Thousand
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J10 • Sunday, Sept. 18, 2016 • IN BUSINESS
BE WELLNESS From J9 percent gluten-free and paleo options. Ingredients will be locally-sourced as much as possible. “Basically, it will be everything the market is for quality and standards,” she said. School lunches also came into play as Ashley helped launch a nonprofit organization called Share Life to offer a free, healthy lunch program this summer. Kids’ Café Summer Lunch Program is for children who qualify for free or reduced lunches during the school year. In its first year, the program served up to 60 children a day on weekdays at the First Congregational Church. “We hired a cook and had volunteers to serve,” Ashley said. “I created the menu and got the food
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there through the market. Share Life, a 401(c)3 charity, was started to facilitate donations. This next year, we’ll be able to apply for grants to sustain it.” With the BE WELLness Market, Better Body Movement, Lauryn’s Lunchbox, Kids’ Café and involvement in other local food groups, in addition to raising three young children, it’s a wonder Ashley and Shea Coleman have time to breathe. The businesses are not open on the weekends, so the couple said that’s their family time. They also juggle their schedules so while one is working, the other generally is watching the kids. “We joke that Shea and I do a lot of high-fives as we pass during the day,” Ashley said. ELDA STONE, For The Globe Gazette Shea added, “SomeAshley Coleman works on preparing Lauryn’s Lunchbox in BE WELLness Market in Clear Lake. Lauryn’s Lunchbox is slated times it’s a high-wave from across the street.” to open Oct. 4.
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IN BUSINESS • Sunday, Sept. 18, 2016 • J11
Feeling better through movement, exercise Shea Coleman: pain doesn’t have to control a person’s life ELDA STONE
For The Globe Gazette
CLEAR LAKE — Shea Coleman trains clients how to feel better through proper movement and corrective exercise at Better Body Movement, Powered by BE WELLness. Shea recently moved his training business to 419 Main Ave. in Clear Lake after outgrowing space at the back of the BE WELLness Market owned by Shea and his wife, Ashley. “If the doctor says it’s a muscular problem, I can help with that,” Shea said. “Most people feel so ill-equipped to deal with muscular issues and how to get out of pain. Pain doesn’t have to control them; they can take back their lives.” Shea is a licensed massage therapist and certified personal trainer, with training from the National Academy of Sports Medicine. He also specializes in corrective exercise and is a certified pain and posture specialist. His methods include functional tissue therapy. “We release tight muscles through manual therapy and strengthen weak muscles through corrective exercise,” Shea said. He said he’s learned that the majority of people experiencing pain have common issues that can be addressed through strengthening
ELDA STONE PHOTOS
Shea Coleman outgrew the BE WELLness Market and now operates Better Body Movement at 419 Main Ave. He is a licensed massage therapist and certified personal trainer. muscle groups. In addition to individual appointments, Shea teaches semi-private training sessions that meet three times a week over four weeks. “The first four weeks, I show them how to strengthen their core and how to use mobility tools or self-massage to reduce pain and create more effective postures,” he said. “The next four weeks are about learning the major functions of movement. And the last four weeks, they’re learning transitional work, like stepping off a curb or hopping on both feet.” As Shea demonstrated an exercise to participants in a recent class, he explained that much of the course is about training the brain as well as the body. “We’re training the brain to do what it’s
supposed to do, but maybe these movements haven’t been done in a while,” he said. “Literally, the brain isn’t firing that way anymore, so we’re resetting that pattern.” After the session, participant Kathy Bottjen said, “He gives us tools to help solve our own pain issues.” “He’s a life-changer,” said Barb Nicholas, another class member. “We’re all in the same boat, I think. We’re aging and as we age we lose muscle mass and aren’t doing what we’re supposed to do. He’s helped me understand that you’d better do something now because it doesn’t get any better. “Posture is the biggest thing. Shea is teaching us about things we can prevent or be aware of now, so SEE PAIN, PAGE J19
Shea Coleman leads clients in sessions on how to feel better through proper movement and corrective exercise.
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J12 • Sunday, Sept. 18, 2016 • IN BUSINESS
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BROADENING FABRICATION HORIZONS Meeting leads to business on water and land ELDA STONE
For The Globe Gazette
CLEAR LAKE — Ryan Ruter has been around race cars most of his life, but a chance conversation is leading him into business on the water as well as land. A California client of Ruter Racing in Kanawha
happened to mention that he was rebuilding a home on Clear Lake. “One day, Jay Marks said, ‘I need a dock,’ ” Ruter recalled. “And I said, ‘Why don’t you let us try?’ ” With that, a new market was born for his company that builds race cars and sells performance parts. Opening up this product line has led Ruter to reposition the business as Ryco Customs and make plans to move it to Clear
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Lake in January 2017. “We’re broadening our horizons with different fabrication products,” Ruter said. A new 10,000-squarefoot facility is going up on Fourth Avenue in Clear Lake across from the south Kum & Go station. It will provide a larger fabrication and welding shop. Ruter has three full-time employees now and plans to add at least three more SEE RUTER, PAGE J20
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in business • Sunday, Sept. 18, 2016 • J13
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J14 • Sunday, Sept. 18, 2016 • IN BUSINESS
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‘Visionary’ heads Hancock County Health System growth Stampohar appreciates support from board, Mercy-North Iowa He liked the staff and what he describes as “a committed, dedicated” BRITT — Jeffry Stamhospital board. pohar knows the chalThe feeling is mutual, lenges of rural health care. according to Mary KopaHis goal is to meet them cek, HCHS board chair. in providing high-quality “We have sincerely health care services as appreciated Jeff’s experiHancock County Health Systems CEO/administra- ence and the direction he wants to take the health tor. system,” she said. “He is Stama visionary who knows pohar, 56, began work the importance of planning, forming health at HCHS in January. care partnerships with “My goal organizations with similar goals and the importance is about continuing of fulfilling the health care Stampohar needs of our communithat jourties.” ney with The health care system staff and the hospital includes a 25-bed critical access hospital — Hancock board to try to meet County Memorial Hospital in Britt; clinics in Britt, the needs of patients Garner, Kanawha and Wesley; a Wellness Center into the in Britt; and an outpatient future,” Kopacek rehabilitation center in he said. Garner. It also includes A native of Chisholm, Community Health/Home Minnesota, Stampohar Care Services. previously served for 16 The facility is countyyears as CEO of the Deer owned and operated with River Health Care Center its own budget. It is one of west of Chisholm. He eight rural hospitals that heard about an openhave a management agreeing from a colleague and decided it was too good an ment with Mercy Medical Center-North Iowa, which opportunity to pass up. provides additional ser“I’ve worked in rural vices as needed. health care and under“The hospital board stand the challenges,” directs it, but it’s nice to he said. KRISTIN BUEHNER For The Globe Gazette
KRISTIN BUEHNER, For The Globe Gazette
Jeffry Stampohar (left), CEO of Hancock County Health System, visits with registered nurses Lex Zwiefel and Shannon Berhow at Hancock County Memorial Hospital in Britt. have strong support from Mercy,” which includes providing specialized medical services, Stampohar said. The Hancock County Health System contracts physician services for its inpatient services and for its emergency department. “We also have an array of visiting specialists from Mason City Clinic,” Stampohar said. Probably the greatest challenge in rural Iowa medicine is making sure the hospital has enough medical providers, he said. “I think it’s becoming more and more challenging to find qualified physicians,” he said. At present, Hancock County Health System employs two family practice physicians, eight midlevel providers — advance nurse practitioners and
a physician assistant — and two behavioral health providers. On the plus side, costs of some medical equipment, such as radiological devices, are going down, making them accessible to smaller hospitals, Stampohar said. The Internet and electronic health records also play a role in today’s medicine. “The Internet enables radiologists (at Mercy) to read our data and make diagnoses in real time,” Stampohar said. “Health care is a type of industry that is continually changing,” he said. “We can’t stand still. This place gives wonderful patient care, but we’re never going to stop trying to improve and providing SEE HANCOCK COUNTY, PAGE J19
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J16 • Sunday, Sept. 18, 2016 • IN BUSINESS
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IN BUSINESS • Sunday, Sept. 18, 2016 • J17
Bell-ringer ideas to help wedding store Q: I own a small store that sells wedding products and services and I seem to continue to have fewer and fewer customers coming in. What can I do to increase store traffic? A: Many industries have changed so much that online marketers dominate Bruce Freeman search engine The Small results Business over local Professor retailers. It is important for you to change your focus on how to acquire customers. According to Brian Lawrence, a wedding business consultant and the author of “The Wedding Expert’s Guide to Sales and Marketing,” there strategies a local wedding business can master that also apply to many other business categories. He
recommends you: IMPROVE YOUR WEBSITE: Make your website the best extension of your store it can possibly be. Be aesthetic. Have a clean, convincing home page that acts as a virtual receptionist. Have calls to action, strong photography, state benefits, access to reviews and include store photos. Also, with over 50 percent of all internet use taking place on tablets and mobile devices, your site needs to be optimized for all platforms. TARGET MARKETING: Advertise and market on less-saturated platforms that are specifically built for soon-to-bemarried couples looking for local vendors. These include wedding.com and mywedding.com. Develop your profile on Google Maps, Yahoo and Bing. Thousands of local wedding customers search
for products and services there. GENERATE REVIEWS: Work on generating reviews from satisfied customers. When you have more reviews than your competitors on platforms like Google, Yelp, WeddingWire and the Knot, that can be the reason your listing will be clicked first and generate strong interest. Try to balance the amount of reviews on each platform to outperform your competitors rather than focusing on one review platform. ADD ON SALES TO EXISTING CLIENTS: Focus on making more money on existing clients by offering add-on products and services. Invitation companies like Lemon Tree Stationery and online formal wear companies like Xedo. com have very profitable revenue programs that can
add thousands of dollars in additional profits from offering these needed services to your existing customers. NETIWORK WITH OTHER VENDORS: Finding other vendors that are an earlier rung on the planning ladder to refer their customers to you will never get dated. Do more than exchange business cards. Try to encourage the businesses to make an introduction on your behalf via phone or email or allow you to do so directly. Look at offering the business a commission as an affordable advertising expense. Q: I dislike lawyers. What can I do in my business to make sure members of my family will not get into arguments that cause my business to have to pay a lot of legal fees? A: Disputes among family members in a family owned business can
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help keep family members informed and provide a forum for discussion. Or, the family business can implement agreements requiring the disputes be submitted to non-binding mediation where a neutral professional works with the family to resolve the dispute, and arbitration is an option as well. If a disgruntled family member is also a shareholder, a business may consider buying out the shareholder at a purchase price based on a predetermined formula. Each family has different communication styles, but you should consider all of these methods so family members feel they have ways to resolve conflict that do not immediately require a lawyer’s involvement. Bruce Freeman, an adjunct professor and co-author of “Birthing the Elephant” (Random House), is president of ProLine Communications. Readers may send him email at bruce@smallbusinessprofessor. com and follow him on Twitter (@smallbizprof) and Facebook.
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J18 • Sunday, Sept. 18, 2016 • IN BUSINESS
GLOBE GAZETTE
PollUp: A tool for business reform MCHS grad helps develop way to gain more employee input ELDA STONE
For The Globe Gazette
A new tech company founded by a team of young entrepreneurs at Iowa State University is ready for its first customers. PollUp, a mobile and Web-based polling platform for employers to gauge employee ideas and satisfaction, will be ready for live testing with actual business clients at the end of October. The founders are looking for up to 10 companies with between 50 and 2,000 employees to participate in a free pilot program during the last two months of this year. Developed by ISU students Kenyon Brown
entrepreneurship development,” Brown says. This is the first summer ISU has supported selected startup companies with funds, mentors and facilities through its Pappajohn Center for Entrepreneurship. Saigal had to pitch their idea in a competition. “They really helped get us going. In this program, they give you $6,000 in funding and a summer of mentoring to help grow ELDA STONE, For The Globe Gazette your startup,” Brown said. He graduated from Kenyon Brown, an Iowa State Mason City High School student from Mason City, and is a sophomore is a co-founder of PollUp, a mobile and Web-based poll- studying management information systems. Saiing platform for employers gal, a senior in computer to gauge worker ideas and engineering, is from Betsatisfaction. tendorf. Brown says he and and Neil Saigal, PollUp Saigal sat up late one night was one of eight projects selected by CYstart, a new last fall “spitballing some ideas” about creating a 10-week summer accelnew software system. erator for Iowa State stu“One thing led to dents or recent graduates to focus on their startup or another and we started working on a social media business ideas. platform for polling class“Iowa State has been mates on questions like, really trying to delve into
‘What’s the best restaurant in town?’ or ‘Who is the best professor?,’ ” Brown says. By February, they decided the student polling idea was too limited. “We had built a cool polling platform, but wanted to find a new audience and arrived at this current issue.” Their research found that employee feedback in the workplace is not being accessed as well or as quickly as it could be today. Brown and Saigal interviewed human resources managers about their problems with assessing how employees feel about their jobs and their companies. “What we found was that they all do annual surveys, spending around $10,000 a year on them,” Brown says. “That’s not frequently enough to gauge how an employee feels.” They looked at Gallup studies about frequent feedback.
“They say when you engage employees more often, it tends to feel more like a conversation instead of once a year filling out a long, dry survey,” Brown says. “With our platform, you get more accurate results and it feels more real and intimate.” Brown says a great example of this is the ridesharing app Uber, which lets riders give an instant rating on a driver. “The amount of response they get on instant feedback is unreal,” he said. “We’re taking the same concept and applying it to an organization and their employees.” Saigal and Brown brought on another developer, ISU student Dave Leo, to work on content and design. Saigal is in charge of technology and Brown handles customer relations and design. While developing all their own mobile apps, the team works with Sohrab Daver at Creative Solutions Unlimited in
Sheffield for database and online product. Brown says they see the PollUp platform as a “tool for reform.” “Management might not understand that the day-to-day employee might have the best answer to a problem,” he says. “This tool is a way to bring employees to the management table and consult them on executive decisions.” For instance, the app could be used for getting a handle on employee satisfaction, feedback on certain policies or input on scheduling. “One of my favorite ways is the strategy of asking employees three questions a week,” Brown says. “The first one might be asking if there is something the employee needs. No. 2 might ask for feedback on a brand new idea or trend, something interesting and thoughtprovoking. A third SEE POLLUP, PAGE J19
GLOBE GAZETTE
IN BUSINESS • Sunday, Sept. 18, 2016 • J19
NETTLETONS
question ulterior motives,” said Stephanie. From J8 A family member is a more than a disadvantage, known entity, said Hehr. “It leads to trust and the partners said. “You couldn’t have any understanding.” At the same time, it’s better mentors,” said Hehr. Michael Nettleton said, important to draw boundaries. “I practiced 10 years with “You can’t let your work Stephanie. You can’t beat life come home every day,” it. It’s just fun to watch your kids grow and do bet- Hehr said. “You have to have a separate family life.” ter than you did.” Current partners Hehr, Working alongStephanie Nettleton, side family, “I don’t
White and Leibrand have taken on a new associate, Dr. Nyssa Linn, who is not a partner. If one of the partners retired, the remaining partners would decide who else to take in, they said. The feeling of family extends to partners and patients, who are treated like extended family, they said, and the feeling of being all one family strengthens the business.
PAIN
greater cost in the future,” Ashley said. “They should be living life to the full, to be able it doesn’t get any worse to make the most out of as we get older. ” Better Body Movement life, but can’t do that in complements the coach- pain. It’s amazing how ing on healthy eating that many people feel sick every day or live with Ashley provides at BE chronic pain.” WELLness Market. Shea emphasizes “It’s so important that people understand that if how simple things like posture can make a difthey care for themselves ference in everyday now, they can prevent
well-being. “Your postural stance completely transforms how your body actually works,” he said. “If we have 168 hours in a week, and you spend 3 hours with me each week, only 3 hours in dedicated movement, you still have 165 hours to screw it up. “We have to change what we’re doing every single day.”
HANCOCK COUNTY
University of Minnesota. Stampohar and his wife, Diana, a registered nurse, are parents of two children, Maria, a nursing student at Cardinal Stritch University in Milwaukee, and son, John, a senior in high school.
From J11
From J14 new and expanded services to the patient.” A graduate of Chisholm High School, Stampohar obtained a degree in business
POLLUP
management from College of St. Scholastica in Duluth, a license in nursing home administration from University of Minnesota, Carlson School of Management, and a master’s degree in public health from the
a guide to what to do with your results and how to use the data to implement question might be gauging strategies.” PollUp is intended as a their current state of mind tool to build a more effior their current motivacient workplace, a better tion.” work culture and a comHe acknowledges that pany where employees will the big problem with getbrag to their friends about ting all this feedback is what to do with the infor- what a great place it is to work, according to Brown. mation. The PollUp platform “If management doesn’t will be marketed as a use it, it will end up hurtSoftware As A Service ing the company,” Brown says. “We’re in the process (SAAS) human resources product with companies of working with human resources professionals on paying a subscription to From J18
get access to the online service. Tentative pricing when the product launches at the start of next year is estimated to be $2 per employee per month. Companies interested in trying out the new PollUp platform later this fall are invited to contact Brown through the application’s website at www.PollUp.net. “This is a great example of how tech companies don’t have to start in Silicon Valley; they can start right here in Iowa,” Brown says.
J20 • Sunday, Sept. 18, 2016 • IN BUSINESS
RUTER From J12 at the new Ryco Customs location. “The reason we’re coming to Clear Lake is to grab some interstate traffic,” he said. “We service local racers or anybody traveling up and down I-35. This is what I’ve done practically my whole life. “Once we get up and running at the new facility, we will be in business for not only docks but whatever project people bring to us — sheet metal fabrication, repair work.” Ruter, 32, has been in the racing business about 13 years. He lives part time in both Clear Lake and Kanawha, with his wife, Holly, and two children, Bentley and Kora. With a large customer base all over the United States, his company services local racing, dirt car racing, modified, stock cars and hobby stock cars. “I’ve been racing since I was 14 and really enjoy it,” he said. “I went to college a year and decided it wasn’t for me. If you can’t go to work every day and enjoy it, that makes life kind of miserable. I have no problem getting up and going to work, because I enjoy it.” Fabricating a new design for docks fits right into his existing business, according to Ruter. “This is to grab a different group of people. If you’re not a racer, you might be a boater,” he said. “We have all the equipment and materials — why not do this?” He took his time studying how to make a better dock. “Any time you settle on a way of doing things, there is always someone working harder to make the product better. Always somebody trying to come up with the next greatest
Ruter is looking into getting a patent on the Ryco Dock system. “This dock is really easy to put in and out,” he said. “All can be popped out in under two minutes, then the planking can be carried in a handful to stack on the seawall. It’s also great for people who don’t have a lot of room on the shoreline to store dock in winter. This is easy to stack and store.” Ryan Ruter Someone needs to get into the water initially to set the poles for each section, but Ruter said, “The Shore Drive. thing. It might as well be “This dock has a sturdy beauty is not having to get us,” he said. in the water again. Over leg with a gripper foot on First, the team identithe course of the summer, the bottom, like a serfied some requirements. the docks may settle into rated plate, to make it dig “It had to be easy for the mud or sand. This into the bottom,” Ruter one person to take out,” system doesn’t need to be said, pointing below the Ruter said. “And it had to level at all when it’s first be adjustable so you could surface of the lake while demonstrating design ele- installed. Get it in the stand on top to make it ments on the dock he built water and adjust from the lower or higher without top side of the dock. If it for Marks. “Once the leg getting in the water.” settles later on in the sumis in place, the dock secHe observed that tions snap in with spring- mer, quickly adjust it again wooden docks typically and you’re done.” loaded clips. No tools, used on Clear Lake are Marks called his new time-consuming to put in, no nails, no hammers, no dock “amazing.” barge boats involved.” usually requiring a barge “I’m always looking for The outside main rails and several men. are made of tube-tasered, quality,” Marks said when “You have to pound lightweight steel, accord- contacted for comments poles into the lake bed,” about the new product. ing to Ruter. The center Ruter said. “Other dock “Ryan and I share that planking is extruded alusystems require someone minum, powder-coated in vision. I love the stabilto get into the water and ity. They did an amazing change the heights of pins whatever color the cusprofessional job. Keeps tomer wants. to adjust the legs, which the money local. Even the “We make a clip that can be as much as five feet powder coating is done grabs the extrusion plank under water.” That means and side rail tight. So if the locally and is super cool on the adjustment mechaour feet on a hot day. You wind tries to lift it, they nism on traditional docks can even adjust the elevawon’t shift,” he said. can get rusty or gummed tion of the dock without The legs go in first, up with algae. getting wet.” then the rails and finally Ruter has learned the Ruter said the starting the planks. There are 10 most about design and cost of an 8-foot dock secplanks per 8-foot secfabrication from trialtion is around $875. After tion. Each plank goes in and-error. that, customers can add “The best learning tool individually. One person sections and accessories. is going ahead and figuring could install and remove The system can be assemthe Ryco Dock, according out how to make it work bled into other shapes and doing it,” he said. “As to Ruter. besides a straight line. “With ours, you can you’re producing someRyco Customs will have put in an 80-foot dock thing, there are always a booth at the Cedar Falls going to be problems. You and have it leveled in just and Minneapolis boat a couple of hours,” he figure out how to change shows in January to showsaid. “There are a couple and make it better.” case the new product. Eventually, Ruter came of little tools that come For more information, with the dock kit to adjust up with the Ryco Dock contact Ruter at 641-430it. Otherwise, no tools system and installed it at 5171. are needed.” Marks’ house on North
“Any time you settle on a way of doing things, there is always someone working harder to make the product better. Always somebody trying to come up with the next greatest thing. It might as well be us.”
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