Impact Church Brand Guidelines

impact church Brand Guidelines

impact church Brand Guidelines ÂŁ 2014-2015 Impact Church 2323 Sylvan Road East Point, GA 30344

(404) 577-2826 info@impactdcd.org www.impactdcd.org

IMPACT CHURCH BRAND GUIDELINES

Contents Logo 02 LOGO COLOR USAGE 03 MINISTRY LOGOS 04 Logo Errors 05 COLOR PALETTE 01

FONTS 07 TYPE HIERARCHY 08 Terminology 09 VISION STATEMENT 10 PURPOSE OF BRAND GUIDELINES 06

For any questions regarding the contents of this document please contact us at info@impactdcd.org and we will endeavor to assist you as soon as possible.

The contents of this document are private and proprietary.

All rights reserved. Impact Church 2014.

Section Title IMPACT CHURCH BRAND GUIDELINES

19

Here are the design guidelines for IMPACT CHURCH. ÂŁ Designers should follow these guidelines carefully to ensure brand continuity.

01

IMPACT CHURCH BRAND GUIDELINES

Logo

IMPACT CHURCH PRIMARY LOGO

02

LOGO COLOR USAGE

A. Orange | On an orange background, the White Reverse logo is used.

B. Grey | On a grey background, the Impact Black Reverse logo is used.

C. White | On a white or light background, the Primary should be used.

D. Black | On a black background, the White Reverse logo may be used.

A

B

C

D

03

IMPACT CHURCH BRAND GUIDELINES

MINISTRY LOGOS

CONNECTIONS & NxT-G LOGOS A. Connections Full Color | Follow same rules as Impact Primary Logo.

B. Connections White Reverse | For use on black backgrounds.

C. NxT-G Full Color | Follow same rules as Impact Primary Logo.

D. NxT-G White Reverse | For use on black backgrounds.

A

B

C

D

04

LOGO Errors

A. Full Color on Grey | The logo text is diďŹƒcult or impossible to read.

B. Write over | Do not write over the logo.

C. Distort | Do not distort the logo. It should be a perfect circle.

D. Rotate | Do not rotate the logo. The text should always be horizontal.

A

B

Do not write over logo

C

D

05

IMPACT CHURCH BRAND GUIDELINES

COLOR PALETTE

PRIMARY COLORS

SECONDARY COLORS

C0% M81% Y100% K0% / Web #FE5708

C0% M99% Y86% K0% / Web #F01A32

C47% M1% Y32% K0% / Web #86CDBB

C63% M62% Y45% K23% / Web #5F5764

C26% M0% Y79% K0% / Web #C5DB5F

C65% M41% Y100% K29% / Web #54651E

C97% M79% Y44% K40% / Web #14324E

C50% M53% Y74% K31% / Web #6B5B41

06

FONTS

INTRO

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Molle

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 REX

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 RALEWAY

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

07

type hierarchy

IMPACT CHURCH BRAND GUIDELINES

H1 Header Intro Regular

Decorative Molle Regular

Sub-Header Rex Bold Bold Inline

BC (Body Copy) Raleway Medium & Light

Caption Intro

AaBbCcDd 1234!@£$ AaBbCcDd 1234!@ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ABCDEFGHIJKSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKSTUVWXYZ

ABCDEFGHIJKSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890

1234567890

08

IMPACT CHURCH BRAND GUIDELINES

terminology

IMPACT SPECIFIC TERMINOLOGY The terms we choose to use in our everyday language shape our lives and our faith more than we can understand. Impact chooses to use the following words in place of common terms to ensure the vision we are guided by is kept alive in our speech.

Church Member =

Impactor Church Service =

Experience

Small Groups =

Connection Groups Pastoral Ministry =

Care Ministry

Next Generation =

NxT-G

09

IMPACT CHURCH BRAND GUIDELINES

VISION STATEMENT

IMPACT CHURCH VISION

Impact Church multicultural g people who are sharing the lov with the world

Impact Church is...

h is a gathering of e committed to ve of Christ d.

IMPACT CHURCH BRAND GUIDELINES

10

PURPOSE OF BRAND GUIDELINES

About this Brand Guide

Purpose of the Brand Guide

The Impact Church Brand Guidelines book was created in 2014 by the Impact Communications Department in partnership with GLUE Inc.

The purpose of the Impact Church Brand Guide is to encourage Impact Church, its subsidiary ministries and affiliated organizations to develop and present a consistent image to support Impact’s mission and purpose. It strives to offer guidelines on how best to achieve and maintain a consistent image that is recognizable by the Impact Church community, the Atlanta area, and other UMC organizations. However, it also allows for flexibility, so as to not stifle creative design, to effectively portray the wide range of Impact Church’s ministries and programs.

To ensure consistent implementation of the plan outlined in this document, the guide will be distributed to all employees, Impact Church affiliates and design vendors selected to create print and electronic media to be distributed on behalf of Impact Church.

All staff will be asked to sign that they have read and understand the Impact Church Brand Guidelines. Proper use is required by the Impact Church Communications Department. Any variations from the brand guidelines must be preapproved for a specific purpose or project.

Why Use a Brand Guide?

Brand guides make designing and writing easier. You donÂŁt have to make decisions about how to do things; you simply follow the rules. Use this guide as your primary source. If you donÂŁt find the guidance you need here,consult the Communications Department. We are happy to help.