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pUSo together this Summer
GMA Network and iQiyi International enter into multi-year deal
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MA sealed a multi-year partnership with one of the leading global entertainment streaming services–iQiyi International– making Kapuso dramas the first Filipino content to be available on the said overthe-top (OTT) platform.
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MA’s summer campaign pUSo together this Summer, shows that no matter what happens, the Kapuso channel will always be one with its viewers, producing quality programs that provide Filipinos with entertainment and inspiration in these trying times. Set on a colorful background that reminds us of fun under the sun, the campaign features some of the Network’s programs that continue to entertain and uplift viewers. The Clash Season 2 Grand Champion Jeremiah Tiangco gives a reggae feel to the jingle with lyrics from Jann Fayel Lopez and composed by Natasha Correos.
“Tara, let’s have some fun. Magmamahalan under the sun. Spread love all over, forever. With us together this summer.” 4
GMA KAPUSO MAGAZINE
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APRIL 2021 ISSUE
Subscribers of iQiyi in the Philippines can now watch the latest episodes of some of the newest Kapuso dramas within 24 hours express from TV airing on the iQiyi app or iQ.com. The first titles to be made available include the romantic-comedy series First Yaya and upcoming shows: breakthrough cultural drama series Legal Wives, TV adaptation of the 1988 award-winning film Nagbabagang Luha, and romancemystery mini-series Love You Stranger. The partnership, which covers nearly a thousand episodes, bolsters iQiyi International’s wide array of Asian content, and makes GMA programs accessible to iQiyi’s millions of users. For only Php99 per month, subscribers can enjoy premium content and catch up on their favorite Kapuso shows anytime and anywhere via iQ.com or the iQiyi International app. “We are honored and grateful for iQiyi’s trust in partnering with GMA Network as the Kapuso programs jumpstart the exciting line-up of Filipino content for this platform. As we continue to adapt to the shifting interests of our viewers and their viewing habits, we relentlessly produce world-class entertainment programs that can be consumed in various platforms and iQiyi International’s massive user base will likewise complement our digital efforts,” said GMA Network Chairman and CEO Felipe L. Gozon.
(Top row L-R) GMA Network’s Reena Garingan and Roxanne Barcelona, and iQiyi International’s Sherwin dela Cruz (bottom row)
GMA President and COO Gilberto R. Duavit, Jr. also underscored how apt this deal is for both companies. “Our joining forces with one of the world’s largest streaming platforms is a very fitting team-up. We believe that combining both GMA and iQiyi’s strengths creates a formidable partnership. Congratulations to all!” “iQiyi is committed to bringing the best in local dramas to our local viewers across the Philippines for them to watch anytime, anywhere. iQiyi and GMA have been in discussion to join forces for the benefit of our viewers for a while, and we could not be more thrilled to finally embark on this exciting journey together. We are excited that this year alone, 12 new titles with over 1000 catch-up episodes will be available on iQiyi. As the home of beloved Asian entertainment, iQiyi International will continue to strengthen our content offerings for our local viewership, building on our current Korean, Chinese and Anime content. This is a big milestone for us, and the first of several we have for the year,” said iQiyi Philippines Country Manager Sherwin Dela Cruz.
