December 2012 by GMA New Media

GMA KAPUSO MAGAZINE |DECEMBER 2012 ISSUE

What’s Inside GMA Kapuso Magazine December 2012 Issue

GMA Chairman and CEO receives Platinum Business Icon Award from BizNews Asia

GMA named TV Station of the Year in the 2012 PMAP Makatao Awards for Media Excellence

Atty. Felipe L. Gozon’s speech at the GMA Christmas Party

Kapuso shows and personalities receive Anak TV Seal

Jeric and Thea embrace their “artista” break

GMA Network’s Christmas Short Films win anew

12 14

GMA Network hosts digital trade launch Upcoming teen idols stars in Teen Gen GMA International’s Cheri Domingo on driving promotions for GMA’s International channels

Paddle Pop 10

Kapus CITIZEN

GMA Kapuso Magazine (Electronic) is a monthly publication of GMA Network, Inc. published by the Corporate Affairs Division, 16th Floor, GMA Network Center, EDSA cor. Timog, Ave., Diliman, Q.C. Trunkline No. (632) 982-7777.

GMA Kapuso Foundation accepts donations for typhoon Pablo victims Almost there… Kapuso scholars share 1st SEM experience

GMA Network: Planting seeds of volunteerism

CORPORATE NEWS

GMA Chairman and CEO receives Platinum Business Icon Award from BizNews Asia GMA Network Chairman and CEO Atty. Felipe L. Gozon received the Platinum Business Icon Award from BizNews Asia (BNA), the Philippines’ largest business and news magazine, during its 11th Anniversary celebration held recently in Makati City. Gozon was recognized for his “visionary management and excellent leadership in making and sustaining GMA Network as the No. 1, most profitable and most admired radiotelevision network.” In 2011, Gozon was named Tycoon of the Decade by BNA, and was consistently listed among BNA’s Power 100 from 2003 to 2010.

Together with Gozon in the above photo is BNA publisher Tony Lopez.

AWARDS

GMA named TV Station of the Year in the 2012 PMAP Makatao Awards for Media Excellence Once again, GMA Network emerged as the big winner at the 2nd People Management Association of the Philippines (PMAP) Makatao Awards for Media Excellence on November 28. For the second consecutive year, GMA was named TV Station of the Year. GMA was recognized for its “outstanding contributions in enhancing public understanding of the role and impact of good people management as a member of the mass media.” PMAP also recognized the Network’s efforts in providing viewers with quality programs, upholding its vow to deliver Serbisyong Totoo. Its primetime flagship newscast 24 Oras won as the Best News Program with Senior Program Manager John Ray Arrabe receiving the award. “Patunay ang parangal na ito na ang pagka-makatao at ang mga kwentong makatao ang nasa puso ng 24 Oras at ng GMA,” Arrabe said. 24 Oras news anchor and multiawarded broadcast personality Mel

(L-R) AVP for Corporate Affairs Teresa Pacis, Senior Program Manager for 24 Oras John Ray Arrabe, GMAKF EVP and COO Mel Tiangco, VP for News Programs Jessica Soho and VP for HRDD Gerrome Apolona

Tiangco was named Best Female Newscaster. For Tiangco, citations like these serve as an inspiration, “’Yung ganitong klaseng recognition, we interpret this to mean na nakikita nila ‘yung mga prinsipyong talagang ginagawa natin sa 24 Oras and that all the more inspires us.” On the other hand, the award-winning and top rating news magazine program Kapuso Mo, Jessica Soho (KMJS) was this year’s Best Public Affairs Program. KMJS host, Jessica Soho, among the country’s most acclaimed broadcast journalists, was honored as the Best Public Affairs Host for the second time.

“Tuwing may bagong recognition na binibigay sa atin ay paalala rin ‘yan sa nadadagdagan din nating responsibilidad sa ating mga manonood,” shared Soho who is also GMA’s Vice President for News Programs. Also present in the ceremony was GMA Vice President for Human Resources Development Atty. Gerrome Y. Apolona, who delivered a speech on behalf of GMA Chairman and CEO Atty. Felipe L. Gozon. “Ang award na ito ay pagkilala sa kakayahan at kapasidad ng ating Network na i-promote ang leadership at public service kaya’t malugod tayong nagpapasalamat sa PMAP,” said Apolona.

Atty. Felipe L. Gozon’s speech at the GMA Christmas Party Following is GMA Chairman and CEO Felipe L. Gozon’s speech at the GMA Christmas Party on December 14 at the Amoranto Stadium.

kaya’t naniniwala akong tulad ng dati, tayo ay makakarecover at muling lalaki ang ating NUTAM TV ratings advantage.

Magandang Gabi at Maligayang Pasko sa inyong lahat, mga Kapuso!

Mula January hanggang December 11, nagtala ang GMA ng average household audience share na mas malaki ng 3 percent kaysa sa ABS-CBN at mas malaki naman ng 19.5 percent sa average ng TV-5.

Magkasunod na taon nang may malakas na bagyong humagupit sa ating bansa sa buwan ng Disyembre. Si Sendong noong 2011 at ngayon nama’y si Pablo. Parehong nanalasa ang mga bagyong ito sa Mindanao na dati ay hindi binabagyo at pareho ring matindi ang epekto ng mga ito sa mga lugar na kanilang sinalanta. Kaya nagdesisyon tayong ibigay na lamang sa GMA Kapuso Foundation ang perang ipambibili sana natin ng regalo para sa mga kaibigan natin ngayong Pasko. Malaki ang maitutulong ng perang iyon sa pagbibigay ng tulong ng GMA Kapuso Foundation sa mga kababayan natin sa Compostela Valley at iba pang lugar na winasak ni Pablo. Maliban dito, marami rin sa ating officers at employees at subsidiaries ang kusang-loob na nagbigay ng kanilang maitutulong sa victims ni Pablo. Nitong nakaraang Linggo naman ay marami ang nalungkot at ang ilan nga’y napaiyak pa nang ma-knockout ang ating pambansang kamaong si Manny Pacquiao. Parang sinukluban ng langit ang mga Pilipino. Ngunit alam naman nating babangon muli si Manny sapagkat siya’y isang tunay na champion. Tayo naman ay nakararanas din ng pagsubok mula sa ating katunggaling TV station. Lumiit ang lamang natin sa NUTAM TV ratings sa ABS-CBN. Ngunit, di gaya ni Manny na napatumba ng isang “lucky punch,” kita at alam natin ang ginagawa ng ating kalaban

Kung i-co-convert natin ’yan sa bilang ng manonood, mahigit 550,000 viewers ang lamang natin sa ABS-CBN at more than 3.5 million viewers naman ang angat natin sa TV-5. Sa mga balwarte nating Urban Luzon at Mega Manila, nananatili rin tayong angat sa mga kalaban natin. Mula January hanggang December 11, ang average audience share ng GMA sa Urban Luzon ay mas mataas ng 10.9 percent kaysa sa ABS-CBN at mas mataas ng 23.9 percent kaysa TV-5. Ibig sabihin nito ay mahigit 1.5 million viewers ang lamang natin sa ABS at more than 3.3 million naman ang angat natin sa TV-5 sa Urban Luzon. Sa Mega Manila, mahigit 1.5 million viewers ang lamang natin sa ABS at 2.7 million naman ang lamang natin sa TV5 sa Mega Manila. Gaya ng paulit ulit kong sinasabi, hindi tayo dapat maging overconfident. Dapat lagi tayong magsikap upang mapalaki pa natin ang ating kalamangan sa TV ratings. Kung sabagay, alam na alam na naman ni Lilybeth Rasonable at Marissa Flores at ng buong ETV at NPA na dapat tayong mag-improve lalo na sa primetime ratings. Sa TV ratings nakasalalay ang tagumpay ng pakikipag-usap

ng grupo nina Lizelle Maralag sa mga advertisers para sa kanilang commitment sa susunod na taon. Bagama’t hindi natin maaabot ang mga itinakda nating net income target sa taong ito, gaya nang nabanggit ko sa ambush interview sa akin sa ating Trade Launch, tiyak namang mas malaki ang kikitain natin ngayong taon kaysa noong 2011. At dahil papalapit na ang eleksyon sa Mayo, inaasahan nating magkakaroon ng mga political advocacies at advertisements na makakatulong sa ating kabuuang kita lalo na sa darating na 2013. Handang handa na ang ating NPA sa paghahatid ng pinakamalawak, objective, acurate at pinakamalalim na election coverage ng Eleksyon sa 2013. Bukod sa superior ang ating signal sa iba’t ibang dako ng bansa, ngayong 2012 ay nabuksan na natin ang mga originating stations sa Ilocos at sa Bicol, dalawa sa pinakamalalaking rehiyon sa Pilipinas. Speaking of expansion, patuloy ang pagdami ng subscribers ng ating international channels habang walang tigil ang paglulunsad natin sa iba’t ibang cable at direct-to-home carriers sa buong mundo. Ang subscribers ng GMA Pinoy TV ay umaabot na sa 327,600 habang ang GMA Life TV subscribers naman ay nasa 123,500 na. Kung hindi dahil sa pagtaas ng halaga ng Piso kumpara sa Dolyar, mas malaki sana ang naging contribution ng ating international operations sa ating income. Samantala, hinihintay ko pa rin ang balitang number 1 na ang DZBB among AM radio stations sa Mega Manila. Alam ko namang kayang

Party program hosts Tess Bomb, Maey Bautista and Betong Sumaya

Teen Gen cast members perform a dance number.

GMA Director Judith Vazquez, Mrs. Teresa Gozon and Chairman and CEO Felipe L. Gozon

President and COO Gilberto Duavit Jr., EVP and CFO Felipe S. Yalong, VP for Audit Ed Santos and VP for Finance Ronaldo Mastrili

CSG officers Macy Suena, Joey Toledo and Lucille de la Cruz do the Gangnam style. CSG won 1st place in the inter-department Battle of the Bands competition.

gawin iyan ng team ni Mike, kung hindi ngayong 2012 ay sa 2013. Pagdating naman sa pelikula, lalahok tayo sa 2012 Metro Manila Film Festival, at ang mga pambato natin ay ang “Agimat and Enteng and Me,” na hindi malayong maging top grosser sa MMFF, at ang “Sosy Problems.” Tiyak na magiging exciting ang darating na panahon para sa GMA Network. Nananatiling focused tayo sa ating hangaring lalo pang lumago ang ating kumpanya. Patutunayan natin hindi lamang sa Pilipinas kundi sa buong mundo na malayo pa

Ruby Rodriguez and Anjo Yllana host Pinoy Henyo.

TAPE SVP and COO Malou Choa-Fagar, Bert De Leon and Geleen Eugenio

ang ating mararating bunga ng ating sariling pagsisikap. We remain “Stronger Together” ika nga! Sa pagtatapos, taos-puso ko kayong pinasasalamatan sa lahat ng inyong efforts ngayong taon. Dahil sa inyong pagpupursigi at sa tulong ng Panginoon, patuloy nating nalalagpasan ang mga hamong kinakaharap natin.

Disyembre ay nakabatay sa inyong performance rating. Ang nagtala ng average performance ay tatanggap ng ½ month, ang exceeds expectation ay tatanggap ng ¾ month at ang below expectation ay tatanggap ng ¼ month. Muli, maraming salamat sa inyong lahat at Maligayang Pasko mga Kapuso!

At bilang pasasalamat, narito na ang inyong pinakahihintay. Katulad ng aking sinabi noong nakaraang general assembly, ang bonus na matatanggap niyo ngayong

AWARDS

Kapuso shows and personalities receive Anak TV Seal

Kapuso personalities with Anak TV president Elvira Yap Go (6th from right).

Jessica Soho

GMA Network shows and personalities received the stamp of approval from the 2012 Anak TV Seal Awards held on December 4 in Quezon City.

shows also received the Anak TV seal for possessing quality content that the whole family, especially the young ones, can learn from and enjoy.

Leading the list of Kapuso awardees is multi-awarded GMA News pillar Jessica Soho, who emerged as this year’s top female personality in the Anak TV Roster of Makabata Stars. This is the second year in a row that Soho bagged the much-coveted recognition after garnering the highest score among female personalities in the Boto Ko Surveys.

These include GMA N&PA’s Kapuso Mo, Jessica Soho, Wish Ko Lang, Born to be Wild, Pinoy MD, Aha!; and GMA Entertainment’s Daldalita, i-Bilib, Kap’s Amazing Stories, Kusina Master and Tropang Potchi.

GMA News and Public Affairs’ (N&PA) Arnold Clavio, Vicky Morales, and Kara David – known for their competence and credibility as broadcast journalists – also made the list of Makabata Stars along with box office king and Eat Bulaga host Vic Sotto. Anak TV Makabata Hall of Famers and anchors of GMA’s flagship newscast 24 Oras Mike Enriquez and Mel Tiangco continued to dominate the surveys as they did in the last eight years.

Vicky Morales

The winning programs and personalities were chosen by over 3,000 adult jurors representing various sectors and geographic areas via assessment screenings from March to November this year.

Meanwhile, GMA’s award-winning news magazine program Kapuso Mo, Jessica Soho, the country’s pioneer wish-granting program Wish Ko Lang, Philippine TV’s longest running noon time show Eat Bulaga and 24 Oras were among this year’s most well-liked TV programs. At the awarding ceremony, other GMA

Numerous programs on GMA News TV, the country’s number one news channel, were also recognized by Anak TV. These are Adyenda, Ang Pinaka, Brigada, Day Off, Diyos at Bayan, Good News, I Juander, Idol Sa Kusina, Jesus the Healer, Pop Talk and Sarap Pinoy.

NEW PROGRAM

GMA Network presents cartoon series

Paddle Pop GMA Network presents the first Kapuso cartoon series, Paddle Pop Elemagika, airing Saturdays and Sundays at 8AM. Paddle Pop sparks the interest of young explorers as kids are taught that life is all about exploring, discovering new things and having fun. The series focuses on Paddle Pop, the future king of the Lion Kingdom, whose duty is to protect his Kingdom from the evil Shadow Master. Shadow Master hatches a plot to rule the world using the powerful Element Lords: Fire Lord ( Porcupine Monster made of magma), Earth Lord (Gigantic Mole made of rock) and Water Lord (Giant Killer Whale made of water). The Element Lords were originally kind creatures created by the Mighty Wizards to help build cities. However, as the Wizards became greedy and abusive, the Lords got angry and tried to destroy the world. King Alex, Paddle Popâ&#x20AC;&#x2122;s ancestor, defeated and imprisoned them. Shadow Master releases the Element Lords but fail to control them. The Lords leave Shadow Master and seek revenge against the Paddle Pop Kingdom.

Professor Higgabottom equips him with tools that King Alex used to defeat the Lords. Paddle Pop and his friends Liona, Rhinero, Falcona and Jaguar battle dangerous enemies like Giant Scorpions (Guardian Earth Element), Giant Octopus (Guardian of Water Element), Fiery Snakes (Guardian of Fire Element) and Giant White Wolf (Guardian of Air Element).

Paddle Pop

Will Paddle Pop and friends defeat the Element Lords and save the Paddle Pop Kingdom? How will they save their kingdom from the evil plan of Shadow Master and the destruction of the Element Lords?

In order to defeat the Element Lords, Paddle Pop must go to the birthplaces of the Element Lords and get the Element Ice Creams.

Jeric and Thea embrace their “artista” break Protégé grand winners Jeric and Thea are ready to embrace the “artista” break they have dreamed and aspired for. Here’ is a short profile and Q&A with Jeric and Thea courtesy of GMA’s social media team. INTERESTS Hobbies/Talents: Playing the guitar, listening to music Sports: Volleyball (She was a varsity player) Other interests: Learning a foreign language, especially Japanese.

Q&A PERSONAL INFO Full Name: Thea Tolentino Birthday: August 13, 1996 Age: 16 years old Zodiac Sign: Leo Relationship Status: Single EDUCATION Level: 4th year High school

Q: How have you changed since winning in ‘Protege’? A: Alam naman ng lahat na nung nag-umpisa ako sa Protege, sobrang mahiyain ako at tahimik pero sa kalagitnaan ng show, medyo lumabas na ako sa shell ko. Ngayon, meron na po akong confidence sa sarili ko. Q: “Teen Gen” is the realization of the “big artista break” that you and your fellow proteges aspired for. How does it feel that you are part of this show?

Sports: Playing basketball and badminton

Q&A

PERSONAL INFO Full Name: Jeric Gonzales Birthday: August 7, 1992 Age: 19 years old Zodiac Sign: Leo Relationship Status: Single EDUCATION Level: College Graduate Course: BS Nursing INTERESTS Hobbies/Talents: Playing the guitar

Q: How has your life changed since you won in Protege? A: Marami na pong nakakakilala sa akin at sobrang busy na, wala na ako masyadong time para sa family ko. Yung pagkatao ko nabago kasi marami ang naimprove sa skills, sa acting, dancing, singing, etc. lahat ‘yun pinractice namin kaya ready na kami sa kung ano man ang ipapagawa sa amin dito. Q: How do you feel to be a part of “Teen Gen?” A: Sobrang masaya kasi ito na yung hinihintay naming big artista break. Among the proteges, kami pa lang ang pinakaunang magkakaroon ng show kaya proud din kami. Q: What’s your role in “Teen Gen”? A: Ako rito si Santiago Torres, Jr. Pinsan

A: Sobrang happy po ako na makasama dito kasi para siyang sequel ng T.G.I.S. at sobrang hit yung T.G.I.S dati. Siyempre special din ito para sa amin ni Jeric kasi ito yung first TV show namin. Q: Tell us about your role in “Teen Gen.” A: Ako po dito si Angge, bestfriend ako ni Lyca (played by Dianne Hernandez) at pareho kaming addict sa K-Pop (Korean Pop). Para kaming “losers” at “nerds” sa campus na may sariling mundo. Q: Your partner in “Teen Gen” is your fellow Protege grand winner Jeric Gonzales. Are you ready for the sweet scenes with Jeric? A: OK lang naman po kasi nakasama ko na rin naman si Jeric sa Protege, kumportable naman po ako sa kanya.

ako ni Lucho (played by Juancho Trivino). Pareho kaming bad boy sa school, lapitin ng gulo at medyo sigasiga roon. Q: Here, you are being paired with fellow Protege winner Thea Tolentino. Are you ready for your sweet scenes with Thea? A: Actually, habang tumatagal ay lalo kaming nagiging close. Q: You say that you’re single at the moment. What characteristics are you looking for in a potential girlfriend? A: Gusto ko yung medyo matangkad at long-legged. Type ko rin yung maputi. Q: How do you approach a girl that you like? A: Smile lang tapos maayos na magpapakilala. Q: If not an actor, what would you want to be? A: A doctor.

AWARDS

GMA Network’s Christmas Short Films win anew

Short film Kabisera

GMA Network, thru its sales and marketing arm, GMA Marketing and Productions, Inc. (GMPI), was once again recognized for creating relevant and inspiring Christmas Short Films. GMA brought home key recognitions at the 2012 Araw Values Awards Night for two of its 2011 Christmas Short Films – “Kabisera” and the 2012 International Ad Stars Award-winning “Hating Kapatid” – in the Branded Communication division. Organized by the Advertising Foundation of the Philippines, the Araw Values Advertising Awards recognizes socially-relevant and responsible advertising as well as marketing communications initiatives in the media industry. Kabisera bagged a bronze award under the “Reverence for Family Unity, Marriage and Responsible Parenthood” category for upholding the importance of sharing a special moment with the family during the holiday season. Under the direction of Dragon Pineda, Kabisera featured Isay Alvarez and was done in cooperation with Alaska Condensada.

Hating Kapatid, which tells of two siblings who each got a new set of shoes for Christmas after sharing a worn down pair, won a bronze award under the “Respect and Care for Human Life and Dignity and the Rights of All” category. Starring Perla Bautista and Martin delos Santos, this short film highlighting the essence of giving was jointly produced with SO LUCKY Soda Crackers, and was directed by Louie Ignacio. Once again, GMA carries on with its yearly tradition and extends the same Yuletide spirit on the 7th year of its Christmas Short Films. The films currently air during commercial breaks over GMA and GMA News TV, and star some of the brightest Kapuso actors today. The new Christmas Short films as well as the award-winning films can also be seen on GMA’s Short Films channel on YouTube (http://www.youtube.com/ user/gmashorts).

COVER STORY

Sunchee Maluchi

Gab de Leon Gianna Revilla

Seth Isay

Juancho Trivino

Jeric Gonzales Dianne Hernandez

Thea Tolentino

Upcoming teen idols star in Teen Gen

Abel Estanislao

GMA Network presents promising faces in its youth-oriented series, Teen Gen, airing Sundays after Party Pilipinas. Fresh from winning in Protégé, Jeric Gonzales and Thea Tolentino land their first project in Teen Gen as Tiago and Angge, respectively. Jeric shares, “Ito na ang umpisa ng aking mga pangarap kaya excited ako sa project na ito. Nakaka-pressure kaya kailangan naming galingan at patunayan na karapat-dapat kami for the show.” Meanwhile, Thea expresses her gratitude as she embarks on her first project. “Sobrang happy ko po. God has been so good to me and I will give all my best sa Teen Gen.”

Direk Mark’s T.G.I.S. experience “18 years ago, I was given the opportunity to create a youth oriented show for Saturday afternoons which had a non-existent audience market. With the courage of ignorance, we broke the norms of Philippine TV by doing a light drama-comedy, which was unheard of in the traditional soap dominated 1990s. We got an inspiration from the fast rising MTV channel in terms of visual treatment and fashion styles.

Teen Gen also brings back the 90s kilig tandem of Bobby Andrews and Angelu de Leon as they once again breathe life to the characters of Wacks and Peachy from the phenomenal T.G.I.S. series. Completing the cast are Juancho Trivino (as Lucho), Dianne Hernandez (as Lyca), Abel Estanislao (as JV), Gianna Revilla (as Madison), Seth Isay (as Itos), Sunyee Maluche (as Drew), Gab de Leon (as Jeff) and Arkin Magalona (as Mackenzie). Mark Reyes, the man behind T.G.I.S., directs the series with Kit VillanuevaLangit as creative consultant/ headwriter.

Our 1st season was shaky. T.G.I.S. was branded too “bourgeois” or too upper class for the masa market. But come the 2nd season, it skyrocketed to the TV phenomenon that it was, prompting the rival network to copy our format after a year. Now, with much excitement and bravado from experience, the original director and writer bring back T.G.I.S. as TEEN GEN. Expect a new generation of young stars and T.G.I.S. alumni Bobby and Angelu to bring back youthful family entertainment for both young and not so young who are now parents to teenagers.”

GMA Network hosts digital trade launch images or codes to gain access to a variety of content from its popular TV shows. These applications also serve as venues for advertisers to have their own promotional activities for their products.

GMA AVP for Entertainment TV Redgie Acuña-Magno, GMA Kapuso Foundation EVP and COO Mel Tiangco, GMPI President and COO Lizelle G. Maralag, GMA SVP for News and Public Affairs Marissa Flores and GMA EVP and CFO Felipe S. Yalong

GMA Network embraces transmedia as it hosted its first digital trade launch on November 28 in Makati City. Spearheaded by the Network’s marketing subsidiary GMA Marketing and Productions, Inc. (GMPI), the event incorporated several digital elements in presenting new advertising platforms, allowing guests to experience various Kapuso programs “the digital way.” From the paper-less registration to the augmented reality wall that greeted attendees upon entrance, the Kapuso event showed clear indications that GMA is fully adopting new technology. “We recognize that transmedia is key in today’s media industry. The focus has shifted from simply attracting more viewers to actually engaging them to play a more active role in many aspects of programming,” said GMA Network Chairman and CEO Atty. Felipe L. Gozon.

of 2013, including its coverage of the forthcoming election period. Dubbed “Eleksyon 2013,” the coverage is set to be the biggest, widest and most comprehensive election coverage on TV. “Digital technology has changed the way viewers consume media,” said GMPI President and COO Lizelle G. Maralag.

However, despite the changes in the way viewers behave, GMA maintains that content still is and will always be the primary driver when it comes to viewership. “Keeping this in mind, GMA Network will continue to provide quality programs that will cater to the changing needs and preferences of viewers,” said Gozon. GMA’s top management led by Gozon, GMA President and COO Gilberto R. Duavit Jr., GMA EVP and CFO Felipe S. Yalong, and Maralag, along with the Network’s pool of stars and news and public affairs personalities graced the trade launch.

“This 2013, we are all about charting new grounds as we introduce new and innovative ways to deliver the desired results of our advertisers, from the digital to classical media platforms,” she added. GMA introduced mobile applications that allow users to scan actual items,

Jake Vargas and German Moreno

“Hence, as we continue to strive in keeping our status of being the country’s nationwide ratings leader and the preferred network of our valued partners in the trade, we are also faced with the challenge of becoming more relevant in today’s fast-changing media landscape,” Gozon added. At the event, several interactive booths were put up to further showcase GMA’s offerings for the first quarter

GMA Chairman and CEO Atty. Felipe L. Gozon, Marian Rivera and GMA President and COO Gilberto R. Duavit, Jr.

Media Director of Starcom Mediavest Group Beng Mallari, GMPI President and COO Lizelle G. Maralag and GMA Consultant for Corporate Communications Butch S. Raquel

GMA News and Public Affairs’ Arnold Clavio, Vicky Morales, Ivan Mayrina and Lala Roque

Kylie Padilla, Sarah Lahbati and Lexi Fernandez

Ms. Maralag with Managing Director of Mediacom Nap Carrao, GMA EVP and CFO Felipe S. Yalong, Mr. Duavit, Country Manager of Bayer Jose Marie Lopez and Deputy Managing Director of Mediacom Pico Roberto

GMA AVP for Alternative Productions Gigi Santiago-Lara, GMA Entertainment TV’s Officer-in-Charge Lilybeth G. Rasonable, Ogie Alcasid and Gabby Eigenmann

Ms. Mel with GMA Network VP for News Programs Jessica Soho

Rhian Ramos, Senator Ramon “Bong” Revilla, Jr. and Sam Pinto

Richard Gutierrez

Ikaw Na Nga Lead Stars Mikael Daez and Andrea Torres

GMA KAPUSO MAGAZINE |DECEMBER 2012 ISSUE

GMA International’s Cheri Domingo on driving promotions for GMA’s International channels GMA International’s head of programming, Cheri Domingo, was among the personalities featured in Content Asia’s first issue of the Creative Top 20. The Creative Top 20, according to Content Asia, looks at the people making, shaping and driving channel creative and promotions. It was published in time for Content Asia’s Summit held on December 3 to 4, and Promax/BDA Asia held on December 5 to 6. Following are thoughts of Cheri on the direction of creative promotions, based on her Q&A with Content Asia:

On GMA International’s biggest project in 2012: Cheri Domingo (CD): The celebratory campaign on GMA Pinoy TV’s seven years of bringing global Filipinos closer to home.

On deciding what to promote in any given week/month: CD: On a monthly basis, the programming team identifies priority programmes, artists, including special holidays for promotions, and then works closely with the creative pool for the best execution. We make sure the campaigns cut across all platforms and are supportive of our marketing strategies.

On average, three gaps for a 30minute show and five to six gaps for a 60-minute programme.

On the biggest trend in promo breaks: CD: Our team believes the biggest trend is integrating on-air efforts with social media marketing efforts. We need to create impact across different touch points aside from in-channel promos, especially in this age of social media.

On using social media as a promo vehicle: CD: We started to recognise the value of social media into our second year. Currently, we employ heavy promo efforts online and there is special focus on social networking sites (Facebook, Twitter). We provide up-to-the-minute programming and artists’ updates. We also do interactive promotions, such as the ‘YouScoop promo for Manny Pacquiao’s last boxing match’, which won first place in Digital Marketing Tactics in this year’s Excellence in Multi-Cultural Marketing Awards or EMMA, an annual event by the National Association for Multi-Ethnicity in Communications (NAMIC) in the US.

14 GMA KAPUSO MAGAZINE |DECEMBER 2012 ISSUE

Cheri Domingo Head of Programming, GMA International

Kapus CITIZEN

DECEMBER 2012

ISSUE NO. 11

Pilipinas Shell Foundation gives P1 million to GMAKF for Pablo victims Pilipinas Shell Foundation donated P1 million to the GMA Kapuso Foundation for its relief efforts for the victims of typhoon Pablo in Mindanao. In a letter sent to GMAKF EVP and COO Mel Tiangco, Pilipinas Shell Foundation Executive Director Edgardo Veron Cruz said the donation aims “to help alleviate the pain and suffering of families in Surigao Del Sur, Davao Oriental and Compostela Valley.” “We hope that our contribution to your Foundation will be of big help in bringing back the well-being of those affected,” Veron Cruz said. The above file photo was taken in August when Shell Foundation donated P1 million to GMAKF for the victims of Habagat. (L-R) GMA Chairman and CEO Felipe L. Gozon, Pilipinas Shell Country Chair Ed Chua, GMA Kapuso Foundation EVP and COO Mel C. Tiangco and GMA President and COO Gilberto R. Duavit, Jr.

GMA employees can donate for Pablo victims and other GMAKF projects via the employee-donation program. Meanwhile donations are accepted at the GMA Kapuso Foundation Office, 2nd Floor, Kapuso Center or thru GMAKF’s Metrobank and UCPB accounts and Cebuana Lhuillier branches.

Almost there… Kapuso scholars share 1st Sem experience For 5th year Don Bosco ECE students Hannah Ruth Dolot and Jessica Camille Mamaril, recipients of the GMA Network Scholarship, the road to graduation may be quite bumpy, but the journey is exciting. In their separate letters to GMA Chairman and CEO Felipe L. Gozon, both Hannah and Jessica thanked GMA Network for the scholarship which allowed them to focus on their studies and not worry about the expenses for their final year in college. The scholars also promised to continue to work hard as they entered their final semester,

(L-R) Jessica Camille Mamaril, Hannah Ruth Dolot and Atty. Felipe L. Gozon

The two Kapuso scholars shared their experiences during the 1st semester, “Much of my time went to laboratory activities but I enjoyed them especially working with my group mates,” quipped Jessica. “Some of our subjects like Thesis 1 and Seminars and Fieldtrip gave me sleepless nights to get high grades,” said Hannah.

GMA KAPUSO MAGAZINE |DECEMBER 2012 ISSUE

GMA Network:

Planting seeds of volunteerism by: Tina H. Gallardo GMA G.I.V.E.S.

GMA Network has always encouraged its employees to give back to the society. To help make this possible, the Company provides various opportunities for volunteerism, both in and out of the workplace. On November 24, GMA G.I.V.E.S. volunteers together with personnel from the Bases Conversion and Development Authority (BCDA), planted 1,500 seedlings along the stretch of Subic-Clark-Tarlac Expressway (SCTEX) in Mabalacat, Pampanga. Michelle Estrada

The activity was part of BCDA’s Greening SCTEX program in partnership with GMA’s environmental awareness and conservation program called Kapuso ng Kalikasan. Greening SCTEX aims to plant 50,000 trees along the expressway in 5 years. On December 1, the Network’s employee-volunteers and the GMA Kapuso Foundation, through its Give-A-Gift project, served food and distributed gifts to 408 children of incarcerated women at the National Institute of Correctional in Mandaluyong. According to GMA AVP for Corporate Affairs Teresa Pacis, “With GMA G.I.V.E.S., employees are given a chance to do specific activities that have impact. Through the tree planting activity and the prison visit, for example, we contribute to the preservation of our environment and help bring the joy of Christmas to women-inmates and the kids.”

Tina H. Gallardo

Giving back is indeed the common driving force among GMA G.I.V.E.S. volunteers.

16 GMA KAPUSO MAGAZINE |DECEMBER 2012 ISSUE

“I would like to influence my fellow Kapuso to give importance to our environment and to make a stand to stop illegal logging. I know in my own way I can make a difference,” said Michelle Estrada, an active GMA G.I.V.E.S. volunteer. Among the volunteers who joined the tree planting activity and the prison visit were a handful of first-timers. Suzette Bucao, who had wanted to volunteer for GMA G.I.V.E.S., was glad to finally plant her first tree. “I support GMA G.I.V.E.S. goal to provide assistance to those in need. I believe that great things come in small beginnings and if I share whatever I have, no matter how small and simple it is, it will help create a big effect to those in need and the environment, too. Volunteerism is important in the workplace because there are a lot of great things that can be done with joint efforts and with open hearts,” Bucao said.