Kapuso Magazine (January 2012 issue)

What’s Inside GMA Kapuso Magazine January 2012 Issue

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Battle of wealth and power in Legacy

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GMA Network gives Yuletide treat to Aeta families

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GMA and Kapwa Ko Mahal Ko hold Christmas Party for kids with cancer

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GMA Network secures NUTAM TV ratings lead

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Must - See Kapuso shows for Q1

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Romi Garduce completes Seven Summits quest

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The “Kusina Master” is on GMA

GMA Kapuso Magazine (Electronic) is a monthly publication of GMA Network, Inc. published by the Corporate Affairs Division, 16th Floor, GMA Network Center, EDSA cor. Timog, Ave., Diliman, Q.C. Trunkline No. (632) 982-7777.

GMA KAPUSO MAGAZINE | JANUARY 2012 ISSUE

RATINGS UPDATE

GMA Network secures NUTAM TV ratings lead in 2011 The year 2011 was a banner year for GMA Network in terms of TV ratings as it led ABS-CBN in total day household audience share nationwide based on data from broadcast industry’s more trusted ratings service provider, Nielsen TV Audience Measurement.

and TV5. GMA had an average audience share of 36.2 percent, higher than ABS-CBN’s 29.1 percent and way ahead of TV5’s 15 percent.

GMA was a huge winner in both morning and afternoon blocks, where it led ABS-CBN by double-digit margins in NUTAM.

GMA also led across all day parts in the

coveted areas of Mega Manila and Urban

Luzon, where 77 percent and 58 percent of

television households in the country are found, respectively.

The Nielsen TV Audience Measurement used by GMA is also used by 20 other companies including two other local networks (TV5 and Solar Entertainment), Faulkner Media, CBN Asia, along with 13 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS. In Mega Manila alone, the Nielsen TV Audience Measurement has a sample size of 800 homes as compared to Kantar Media’s 770 homes. Nationwide, Nielsen has a total sample size of 2,005 homes while Kantar Media only has

GMA dominated the list of overall top 30

programs in NUTAM with 17 shows. In Urban

Full 2011 data (December 25 to 31 based on

overnight ratings) showed GMA posting a 34.2 percent total day average television household

Luzon, GMA had 23 programs in the top 30

list, while in Mega Manila, GMA had 25 out of the top 30 shows.

audience share, ahead of ABS-CBN’s 31.1 percent and TV5’s 15.6 percent.

Among GMA’s top performing programs in

GMA increased its average total day household audience share in 2011 versus 2010 by 3.2

December 2011 were Eat Bulaga, Pepito

Manaloto, 24 Oras, Amaya, Protégé (The Final Battle), Munting Heredera, and

points. In contrast, ABS-CBN suffered a

Kapuso Mo Jessica Soho.

significant drop of 8.6 points in audience share during the said comparative period.

Owing to the Kapuso Network’s consistently high nationwide ratings performance, the

In effect, GMA gained almost 1.5 million

industry’s top 30 advertisers grew their

viewers from all over the country in 2011

advertising accounts with GMA by 36 percent

relative to 2010, while ABS-CBN lost more

or over one third for the period January to

than 500,000 viewers across all day parts,

September 2011 versus 2010. ABS-CBN’s

assuming there are five viewers per household.

In December, GMA recorded substantial leads

TV RATINGS 101

regular advertising revenues, on the other

hand, declined by four percent during the same

in nationwide audience share versus ABS-CBN

period.

GMA KAPUSO MAGAZINE | JANUARY 2012 ISSUE

CLARIFICATION ABS-CBN claims that it has a pending case against Nielsen. But based on available court records, the case was already dismissed by Presiding Judge Charito Gonzales of the Quezon City Regional Trial Court (RTC) on January 7, 2008 for being prematurely filed. The Court likewise denied the Motion for Reconsideration filed by ABS-CBN in an Order dated June 8, 2009.

On January 5, 2010, Atty. Maila Doroteo Santos, Branch Clerk of the Quezon City RTC, issued a Certificate of Finality which confirms the Court’s Decision on the said case as final and executory. The subsequent Petition for Relief from Judgment and Motion for Reconsideration filed by ABS-CBN have also been dismissed by the Court for substantive and procedural grounds.

LATEST NEWS

Romi Garduce completes historic Seven Summits quest The Philippines recorded another historic feat in the elite adventure sport of mountaineering as renowned Filipino mountain climber Romi Garduce set foot atop Mt. Vinson Massif in the Antarctic Region on January 5, 2012 at 6:45 PM, Antarctica time (January 6, 5:45 AM, Philippine time)...

Garduce has completed his historic “Seven Summits” quest after 10 years.

According to the blog post by mountain

In all, Romi summitted eight of the highest mountains in seven continents, conquering all mountains in both Bass and Messner

mountaineering lists. These summits include

Mt. Kilimanjaro in Africa (September 2002), Mt. Aconcagua in Argentina (January 2005),

Mt. Everest in Nepal (May 2006), Mt. Elbrus in Russia (August 2007), Mt. McKinley or

Mt. Aconcagua (2005)

and Mt. Vinson Massif in Antarctica

Sentinel Range of the Ellsworth Mountains

(January 2012).

amid a cold negative 26-degree Celsius

weather.

Viewers can catch Romi’s triumph via the

Pito Para sa Pilipino: the Seven Summits

GMA Network, the “home of Filipino

Expedition on GMA-7 and GMA News TV.

coverage, takes pride that the first Pinoy to ever

Be Wild.

Carstensz Pyramid in Indonesia (July 2011)

16,067-foot alpine mountain lying in the

is a homegrown Kapuso. Romi is among

wildlife and environmental program Born To

Kosciuszko in Australia (December 2008), Mt.

Madness, Romi’s team summitted the

complete this elite globe-trotting expedition

the pioneer hosts of GMA’s award-winning

Denali Peak in North America (June 2008), Mt.

climbing and trekking guide service Mountain

champions” and the leader in adventure sports

Mt. Denali (2008)

Feeds about his most recent summit are also seen on all GMA-7 and GMA News TV newscasts and bulletins.

GMA KAPUSO MAGAZINE | JANUARY 2012 ISSUE

Mt. Elbrus (2007)

LATEST NEWS

MUST-SEE KAPUSO SHOWS FOR Q1: PRIMETIME

Legacy is led by Heart Evangelista, Lovi Poe, Geoff Eigenmann, Sid Lucero Alessandra de Rossi and Mike Tan. This drama masterpiece premieres January 16 on GMA Telebabad. Also in the cast are Mark Bautista, Solenn Heusaff and Sam Pinto, together with Eddie Garcia, Cherie Gil, Jackielou Blanco, Maritoni Fernandez, among others. (see cover story on page 10)

LEGACY

PRIMETIME

Soon to bring beautiful music into every Kapuso home is the drama soap opera, Biritera. Awardwinning actor Dennis Trillo returns to primetime with two of the Network’s talented drama stars - Glaiza de Castro and Angelika Dela Cruz.

Premiering February 6, the series introduces new child artist Roseanne, who could be the hottest young TV sensation in 2012.

BIRITERA GMA KAPUSO MAGAZINE | JANUARY 2012 ISSUE

LATEST NEWS

PRIMETIME

For its primetime Valentine offering, GMA brings back the phenomenal love team of Dingdong Dantes and Marian Rivera via My Beloved. The reunion project of the celebrity couple, which premieres on February 13, is a riveting drama about an angel of death who becomes a mortal and falls in love with a human.

MY

BELOVED

AFTERNOON PRIME

AFTERNOON PRIME

HIRAM NA PUSO

BROKEN VOW Broken Vow tackles love, betrayal, deception, sacrifice and revenge. The series stars Luis Alandy, Bianca King, Gabby Eigenmann and Rochelle Pangilinan and premieres February 6.

Premiering on March 5 is Hiram na Puso, a compelling family drama series starring Kris Bernal, Polo Ravales, Bela Padilla and Mark Herras. Gina Alajar and Ayen MunjiLaurel complete the stellar cast of this soap filled with drama, mystery and romance.

GMA KAPUSO MAGAZINE | JANUARY 2012 ISSUE

LATEST NEWS

AFTERNOON PRIME

The Good Daughter captivates hearts beginning February 13. The series features the new love team of Kylie Padilla and Rocco Nacino.

Pretty Kapuso newcomer Max Collins debuts in this program and completes the story’s love triangle.

THE GOOD DAUGHTER AFTERNOON PRIME

ALICE BUNGISNGIS AND HER WONDER WALIS

WEEKEND PRIME

Charice: One For Her Heart

WEEKEND PRIME

IBILIB Another program to watch out for in the quarter is the infotainment show, iBILIB, which is set to air on Sundays

Alice Bungisngis and Her Wonder

International singing superstar

beginning January 22 after Kap’s

Walis premieres on February 6,

Charice Pempengco returns to the

Amazing Stories. Hosted by Kapuso

completing Dramarama sa Hapon’s

Kapuso Network with the Valentine

heartthrob Chris Tiu, this show

formidable line-up. Tween stars

concert special billed, Charice: One

showcases canned materials from

Bea Binene, Jake Vargas, Derrick

For Her Heart. Charice performs

Japan’s Wonders of Horus where the

Monasterio and Lexi Fernandez play

songs closest to her heart as she

featured science experiments are

lead roles in this family-oriented

shares the stage with a number of

given local components. Isabelle

series, along with Jean Garcia and

special guests.

Daza and Moymoy Palaboy co-host the show.

Janno Gibbs.

GMA KAPUSO MAGAZINE | JANUARY 2012 ISSUE

LATEST NEWS

NEW FILM

Premiering in theaters this February is the romanticcomedy movie, My Kontrabida Girl, which stars Rhian Ramos and Aljur Abrenica. These two are not only undeniably hot onscreen, they also have the chemistry that moviegoers long for in a romantic flick.

NEW FILM

MY

KONTRABIDA GIRL GMA Films marks another historic feat as it partners with Indonesia’s Skylar Pictures to bring the most awaited horror flick, The Witness. The film stars GMA Artist Center’s versatile talent Gwen Zamora, who takes her craft to the next level with this rare chance to represent the country and the network in this Asian project.

The Witness will undoubtedly terrify but at the same time

THE WITNESS

GMA KAPUSO MAGAZINE | JANUARY 2012 ISSUE

amaze Filipinos and foreigners alike in theaters this year.

NEW PROGRAMS

The “Kusina Master” is on GMA! Pinoys have a new reason to enjoy sumptuous lunch everyday as GMA Network presents its latest morning offering, Kusina Master.

Chef Pablo “Boy” Logro leads the 15-minute cooking show which not only showcases the “master” chef’s excellent kitchen skills, but

also presents step-by-step food preparation with practical cooking tips.

viewers an “assignment” on what they need to prepare for the next episode.

A Kapuso celebrity joins Chef Boy as co-host every week and assists him in preparing the most mouthwatering dishes for all occasions.

The exciting kitchen adventures of the one and only Kusina Master airs weekdays before Eat Bulaga on GMA 7.

In each episode, Chef Boy also teaches a celebrity student and helps him or her discover the secrets of how to be a Kusina Master.

Towards the end of each episode, Chef Boy gives

GMA KAPUSO MAGAZINE | JANUARY 2012 ISSUE

NEW PROGRAMS

Battle of wealth and power in

Three heiresses battle for rights over their family’s wealth and power in GMA’s most alluring primetime drama series called “LEGACY,” premiering January 16.

THE CAST Dubbed the “glossy drama masterpiece” of Philippine primetime television, LEGACY stars Heart Evangelista (Diana Calcetas) and Lovi Poe (Natasha Alcantara). They are joined by today’s most sought after leading men - Geoff Eigenmann (Josh Ledesma) and Sid Lucero (Iñigo Salcedo).

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Also in the series are Alessandra de Rossi (Bernadette Alcantara), Mike Tan (Third San Jose), Mark Bautista (Eboy), Sam Pinto (Ciara Estuar), Solenn Heussaff (Chloe Martin), Ryza Cenon (Juliet) and Chariz Solomon (Candy).

Also starring are veteran actors Eddie Garcia (Don Romualdo Alcantara),

GMA KAPUSO MAGAZINE | JANUARY 2012 ISSUE

NEW PROGRAMS

Liza Lorena (Sophia), Jackielou Blanco

Full of gratitude, Isabel hurriedly goes

(Isabel Calcetas), Maritoni Fernandez

to Cesar’s office to thank him. To her

(Anna Marie Leviste) and Cherie Gil

surprise, Cesar breaks up with her and

(Eva Alcantara).

asks her to leave the company. Isabel

What would be your legacy to the industry?

suffers an emotional breakdown as

THE STORY

her world falls apart. Lucio brings her

Legacy begins with Don Romualdo

to the hospital where Isabel learns that

Alcantara’s son, Cesar, falling in love

she is pregnant. She tries to tell Cesar

with a factory worker named Isabel.

about the good news but Eva drives

Don Romualdo disagrees with the affair

her away.

and forces Cesar to marry Eva, an heiress of the bank that lends money to

Afraid that Cesar would leave her

the Alcantaras to sustain their business.

once he learns of Isabel’s pregnancy.

Eva’s mom, Sophia, convinces her

Cesar decides to leave Eva and fight

to continue pretending that she’s

for his love for Isabel. However, the

pregnant. Eva adopts a baby named

situation changes when Eva tells Cesar

Natasha to make their plan realistic.

that she is pregnant.

Many years later, Natasha becomes Cesar already has a love-child,

the marketing officer of Legacy

Bernadette, from former “bold star”

Corporation. She meets Diana in a

Anna Marie but Don Romualdo is not

beauty contest and rivalry between

convinced that his son is the father of

them begins.

the child.

Meanwhile, the well-loved CEO of One day, when Eva tries to confront

Legacy Corporation passes away, and

Isabel, a squabble takes place which

with his untimely death, Bernadette

causes several factory workers,

and Diana fight for legal rights to their

including Isabel and her avid suitor

father’s name and estate.

Lucio, to land in jail. With the help of Cesar, the case against Isabel and

Who will prevail among the three

the others is dropped and they are

beautiful daughters battling for control

released.

of Legacy Corporation? Up to what

“I hope I have been able to prove and, therefore, leave as a legacy that - through our management and stewardship of GMA Network - a company can achieve its goal to be no. 1 in its industry sector with proper business ethics, honesty, transparency, fairness, a lot of common sense, preparation, diligence and hardwork.”

Felipe L. Gozon

GMA Chairman and CEO

extent are they willing to fight to inherit the LEGACY of their father?

THE PRODUCERS LEGACY is a creation of the GMA Drama group headed by VP for Drama Lilybeth G. Rasonable, AVP for Drama Ma. Regina Magno, Senior Program Manager Cheryl Ching-Sy and Executive Producer Winnie Reyes. The creative team is composed of Creative Director Jun Lana, Creative Head Jake Tordesillas, Creative Consultant Suzette Doctolero, Head Writer Arlene NavarroPunio and Creator Dode Cruz. Jay Altajeros directs the series.

GMA KAPUSO MAGAZINE | JANUARY 2012 ISSUE

“ I hope to leave behind a solid track record in the field of corporate responsibilty that will be emulated by other practitioners in the field of CSR.” Ma. Teresa L. Pacis

GMA AVP, Corporate Affairs

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CITIZEN KAPUSO

(Reprinted from GMA News Online)

GMA Network gives Yuletide treat to Aeta families

By Rose-An Dioquino

Aeta families from the province of Tarlac were given an early Kapuso yuletide treat during the GMA Christmas Outreach Program on Tuesday.

Organized by GMA G.I.V.E.S. (Guide Interact Volunteer Educate Serve), the program reached out to 75 persons from families in the Aeta community in Capas, Tarlac. The guests were treated to an afternoon feast with gifts, entertainment, and free medical consultation.

The families were brought to the GMA Network Center in Quezon City by the Third Mechanized Infantry Battalion stationed in San Jose, Tarlac.

Lt. Col. Jun Torres, battalion leader, said the coordination of the Armed Forces of the Philippines with corporations

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like GMA introduces a “shift” in the military’s strategy to restore order in the countryside by using “instruments of peace” instead of guns.

“We link [our kababayans from] remote areas with organizations like GMA para mabigyan po sila ng pagasa. Naniniwala po kami na kapag nabigyan natin sila ng pag-asa, mawawala ang problema -- titigil po ang digmaan,” Torres said during the program.

Hosted by comic Survivor duo Maey Bautista and Albert “Betong” Sumaya, the event was enlivened by presentations from Kapuso talents such as Tween star Bea Binene, Angel Satsumi (Pepito Manaloto), Bodie Cruz (Blusang Itim), and Sean Samonte (Promil I-Shine winner).

Protege grand champion Krizza Neri also rendered two songs for the audience together with her mentor, Aiza Seguerra.

The event was also sponsored by GMA Kapuso Foundation, SM Foundation, and the Kapwa Ko, Mahal Ko Foundation.

GMA KAPUSO MAGAZINE | JANUARY 2012 ISSUE

CITIZEN KAPUSO

Aeta families with GMA G.I.V.E.S. volunteers

Angel Satsumi delights the guests with her

and AFP personnel

dance number

Bea Binene renders a song number

Volunteers with Aeta kids

AFP personnel turn Kapuso

Maey and Betong host the event

GMA KAPUSO MAGAZINE | JANUARY 2012 ISSUE

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CITIZEN KAPUSO

GMA and Kapwa Ko Mahal Ko hold Christmas Party for kids with cancer GMA Network’s Corporate Affairs Division and Kapwa Ko Mahal Ko (KKMK) held a Christmas Party for children with Acute Lymphocytic Leukemia (cancer of the blood) last December 18 at the Network’s Executive Lounge.

Around 80 kids, who are beneficiaries of KKMK’s “Batang K” program, joined the activity.

Corporate Affairs enjoined select Kapuso stars to drop by and say hello to the kids... Thus, Roco Nacino, Steven Silva, Jonalyn Viray and Diva Montelaba made the party extra special for the kids. Meantime, Tonipet Gaba read a story and Ventriloquist Carlo also entertained the youngsters with his varied puppets.

KKMK, with the help of donors, provide these cancer patients medicines for chemotherapy. They also organized a support group composed of parents and guardians to help the patients with their non-medical needs.

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GMA KAPUSO MAGAZINE | JANUARY 2012 ISSUE