What’s Inside GMA Kapuso Magazine April 2012 Issue
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‘The Road’ to Hollywood: History in the making for Philippine movies
Kapus CITIZEN
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GMA Network Chairman and CEO cited as ROTC Outstanding Graduate Awardee
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Manny Pacquiao conducts Bible sharing in GMA-7
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Iligan City expresses gratitude to GMA Network
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It’s Earth Hour 24/7 At the Kapuso Network
GMA Network hits P13.083 billion consolidated revenues in 2011 GMA Network marks another win in nationwide ratings in March
GMA Kapuso Magazine (Electronic) is a monthly GMA keeps tightpublication of GMA Network, Inc. published by the Corporate Affairs Division, 16th Floor, GMA Network Center, grip on nationwide EDSA cor. Timog, Ave., Diliman, Q.C. Trunkline No. (632) 982-7777.
TV ratings lead
GMA KAPUSO MAGAZINE | APRIL 2012 ISSUE
CORPORATE NEWS
GMA Network Chairman and CEO cited as ROTC Outstanding Graduate in his chosen field of endeavor,
GMA Network Chairman and
earning extraordinary distinction
CEO Atty. Felipe L. Gozon
for the Reserve Officers’ Training
was cited as one of the 100
Corps and to the nation as a whole.”
Outstanding Graduates of the Reserve Officers’ Training
The awards night coincided with the
Corps (ROTC) by the Armed
Centennial Anniversary of the ROTC.
Forces of the Philippines (AFP) at the “Gabi ng Parangal” held
GMA Consultant
recently at the Camp General
for Corporate
Emilio Aguinaldo in Quezon City.
Communications Butch S. Raquel received the
Gozon was cited for “his dedicated
plaque of recognition on
service and exceptional achievements
behalf of Atty. Felipe L. Gozon
Manny Pacquiao conducts Bible sharing in GMA-7 World boxing champion and Sarangani representative Manny Pacquiao conducted a bible sharing in his home
popularity to spread the word of God and encourage more people to strengthen their relationship with
network, GMA-7, on March 27,
the Lord. Pacquiao
2012.
added that he will use
The Manny Many Prizes host
an example.
spoke words of faith, hope and encouragement to Kapuso employees and executives led by GMA Chairman
his own experiences as
Pacquiao certainly made an impact on
and CEO Atty. Felipe L. Gozon.
those who attended
Pacquiao was a picture of a changed
giving them another
man as he cited how reading the Bible and living according to its teachings
the bible talk after reason to be inspired by the boxing icon.
Manny Pacquiao
gave him a new perspective in life. As an ambassador of faith, he said that he will continue to use his GMA KAPUSO MAGAZINE | APRIL 2012 ISSUE
CORPORATE NEWS
(L-R) GMA EVP & Chief Financial Officer Felipe S. Yalong, GMA President & COO Gilberto R. Duavit, Jr. and GMA Marketing & Productions President & COO Lizelle G. Maralag.
GMA Network hits P13.083 billion consolidated revenues in 2011 Releases cash dividends equivalent to 114 percent of full 2011 net income GMA Network, the leading
are based abroad, the Network’s
the ad spend cutback among local
broadcast media company in
leadership in nationwide ratings won
broadcasting companies with a 7.1-
for the Company a substantial portion
percent drop in ad loading minutes
of the available adspend.
during the comparable period.
consolidated revenues worth
GMA Channel 7, the Company’s
GMA Radio, with improved ratings both
P13.083 billion in 2011.
top performing business unit and the
in the AM and FM bands, delivered
country’s most watched television
a 15-percent revenue growth from
Notwithstanding the absence of
station, posted an eight-percent
regular advertising. GMA Regional TV
revenue growth from regular
made a 21-percent hike year-on-year
advertising during the financial period
in recurring ad placements.
the Philippines, reported during a briefing on April 10 that it hit
P2.054 billion worth of revenues from political advertisements generated in 2010, the global impact of the financial crisis in Europe and the slow economic recovery in the US last year, the Company said it delivered a fairly competitive business performance. In fact, despite the cutback in the advertising budget of top multinationals whose headquarters
versus the preceding year, more than double the gross national product
Meanwhile, GMA International ended
(GNP) growth rate of only 3.5 percent
2011 with a six-percent growth in
in 2011.
revenues in US dollar terms, but the growth rate slowed down to only
The channel also raised its ad loading
four percent in peso terms due to the
minutes by 2.1 percent even with
appreciation of the Philippine peso
rate adjustments that took effect
exchange rate. Total revenues from
in February of 2011. ABS-CBN,
subscription, licensing and advertising
meanwhile, suffered the hardest hit by
revenues made thru overseas
GMA KAPUSO MAGAZINE | APRIL 2012 ISSUE
CORPORATE NEWS operations reached P965 million.
Total operating expenses for the
billion at P0.40 per share, equivalent to
financial period grew to P8.984 billion
114 percent of its full 2011 net income.
GMA International runs the Network’s
amid higher costing programs on
Payout date is on May 9, 2012.
flagship international channels GMA
primetime television and the station-
Pinoy TV (GPTV) and the Filipino lifestyle
wide reformatting of Channel 11 from
The Company is poised to deliver
channel GMA Life TV (GLTV) with
QTV to GMA News TV.
better business performance in the
estimated global viewer counts of two million and one million, respectively.
new financial cycle. GMA used Total programming hours of in-house
the 2011 drop in adspend as an
produced programs aired both on
opportunity to strengthen its products
Both channels can be accessed
GMA Channel 7 and GMA News
and programming as reflected in its
thru a number of channel carriers in
TV substantially increased in 2011,
permanent standing as the nationwide
Filipino viewer-rich territories abroad
causing an 11-percent growth in
ratings leader. This makes GMA an
such as the US, Canada, Middle East,
production costs across all business
even stronger contender for a bigger
Africa, Japan, Guam, Saipan, Hong
segments totaling P5.105 billion.
share in the advertising pie as the
Kong, Singapore, Papua New Guinea,
The aforementioned programming
industry recovers at the onset of 2012.
Australia, New Zealand, Malaysia,
mix for Channel 11 drove down the
As early as end-February this year,
Diego Garcia, Europe, and the
amortization of program rights.
the GMA marketing group already
Carribean.
closed 85 percent of 2012 sales targets with signed agreements from regular
The international edition of the
advertisers.
Philippines’ number one news channel, GMA News TV International (GNTVI),
In both traditional and new media,
currently airs in Australia, Canada,
GMA continues to be the Filipinos’
Guam, Japan, Madagascar, UAE and
preferred source of news and
soon in Europe, Malaysia and the US. It
entertainment.
is also now available for downlinking in North America.
With the recent launch of the Company’s portal, www.gmanetwork.
Alongside GMA’s three linear channels,
com, its online audience can access
GMA’s top-rating radio stations DZBB (AM band) and DWLS (FM band) are also now widely distributed
news, entertainment, and public GMA VP for Investor Relations Ayahl Ari Augusto P. Chio
service right at their finger tips anywhere.
among Filipino communities abroad. Soon, GMA will also strengthen its
The four-percent rise in general and
This go-to portal for timely information
international video-on-demand (VOD)
administrative expenses came mostly
enlarged the presence of television
offer for multiple platform distribution
from the growth in personnel costs
content from GMA News and Public
to take advantage of changes in
aligned with bonuses and merit
Affairs. The site has a lead of more
subscribers’ viewing habits and the
increases to sustain competitiveness of
than 200,000 followers over closest
growing popularity of viewing content
compensation packages.
competitor ABS-CBN News Channel
via the Internet and mobile and portable devices.
(ANC) on Twitter, and a similar lead The year ended with an EBITBA
over ABS-CBN News on Facebook.
(earnings before income, taxes, In the domestic market, GMA
depreciation, and amortization) of
The flagship international channel
continues its aggressive expansion
P3.090 billion and an NIAT (net income
GPTV also made its mobile television
efforts with the rise of capital-intensive
after tax) of P1.715 billion.
service available to Filipinos in the
originating stations in Ilocos and Bicol,
Middle East. Launched in September
which will be operational by the third
The Company announced the release
2011, it already had 4,600 subscribers
quarter of this year.
of cash dividends amounting to P1.944
after only 2 months of operation.
GMA KAPUSO MAGAZINE | APRIL 2012 ISSUE
RATINGS UPDATE
GMA Network marks another win in nationwide ratings in March Continues to rule over its bailiwick, Mega Manila GMA Network dominated the National Urban Television Audience Measurement (NUTAM) ratings in March based on figures from the broadcast industry’s more trusted ratings source, Nielsen TV Audience Measurement.
In Mega Manila, where more than
For the period March 1 to 31 (March
viewers than ABS-CBN, and almost 2.9
25 to 31 based on overnight ratings), GMA scored an average household audience share of 35.1 percent in NUTAM, notably higher than ABS-CBN’s
59 percent of total urban television households in the country are found, GMA recorded a commanding total-day household audience share average of 40.1 percent versus ABSCBN’s 26.0 percent and TV5’s 14.4 percent. Converted to eyeballs, GMA recorded an estimated viewer count of 4.5 million viewers, around 1.6 million more million more than TV5 in its bailiwick. In Urban Luzon, which accounts for 77 percent of the total urban television
31.3 percent and TV5’s 14.6 percent.
households nationwide, GMA also
Using the assumption that there are
total-day household audience share
five viewers per household, GMA had almost 700 thousand more viewers than ABS-CBN and 3.7 million more viewers than TV5 nationwide for the said period.
prevailed over competition with a average of 38.8 percent versus ABSCBN’s 27.4 and TV5’s 14.1. GMA had 5.4 million viewers in Urban Luzon, approximately 1.6 million more viewers than ABS-CBN and 3.5 million more than TV5. GMA was ahead of ABS-CBN and TV5 across all dayparts in Mega Manila and Urban Luzon, most notably in the afternoon block where GMA scored ratings equivalent to more than twice that of its rival stations’.
GMA KAPUSO MAGAZINE | APRIL 2012 ISSUE
TV RATINGS 101 GMA Network subscribes to the Nielsen TV Audience Measurement along with 21 other companies including two local networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 14 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS. The Nielsen TV Audience Measurement has a sample size of 1,190 homes in Mega Manila versus Kantar Media’s 770 homes. Nielsen also has a nationwide sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.
COVER STORY
GMA KAPUSO MAGAZINE | APRIL 2012 ISSUE
COVER STORY
GMA Films’ 2011 thriller The Road paves the way to Hollywood fame as the first allFilipino film to be commercially
international releasing outfit in the U.S. and Canada and treated like a Hollywood-produced movie. This is not simply a special off-shore screening of a locally-produced film; this is in fact
released in North America and
a full-fledged commercial distribution
Canada.
deal, and there’s a big difference
Through an agreement with GMA Films,
President Annette Gozon-Abrogar.
Hollywood-based international film distribution outfit Freestyle Releasing is set to commercially release The Road in the mainstream American and Canadian markets beginning May 11,
between the two,” said GMA Films
Laranas also expressed his happiness on the outcome of his film. “I am very excited for GMA in this history-making and pioneering development for The
2012.
Road. This opens a ton of possibilities in the international arena not just for
in the film are John Regala, Lloyd
The movie, a brainchild of
GMA Films or GMA Network but also
Samartino, Gerald Madrid, Allan Paule
for GMA Pinoy TV. This only proves
and Ms Jacklyn Jose.
internationally-acclaimed film director Yam Laranas, will be shown in over 50 theaters across North America and Canada. And just like any Hollywood movie, The Road will hold a glitzy premiere night at the Mann Chinese Theater in Los Angeles, California on May 9. The event will be graced by the film’s director, producers and cast, as well as Hollywood and international
that quality entertainment on par with international standards is highly-
The Road will also be simultaneously
important to the network,” Laranas
released in digital home video format
said.
(DVD) and will be made available globally via subscription-based and
Described by international film
online distribution platforms including
critics as “creepy to the extreme”
Video-on-Demand (VoD), Amazon
(KillerFilm.com) and a “beautifully
Prime, Netflix, and iTunes.
shot supernatural tale with incredible
film industry celebrities.
effects and great scares” (Bloody
GMA Films is the movie production arm
Disgusting), The Road is a story about a
of media giant GMA Network, Inc.
“We are honored to have the
twelve-year-old cold case, which was
opportunity to exhibit the ingenuity and creativity of our artists and directors in the international market. It’s about time that we show the world that we, Filipinos, are not only good in boxing or singing, but we can also excel in the field of movie-making. The release of The Road in the U.S. and Canada is good news not just for GMA Films but also for the Philippine film industry because this would inspire especially our new generation of directors, writers, cinematographers and artists to perfect their skills and aspire for greater heights,” said GMA Chairman and
reopened when three teenagers went missing while traversing an infamous and abandoned road. As investigators try to find leads to the whereabouts of the missing teens, they also unearth the road’s gruesome past that spans two decades – a history of abduction, crime and murder. Although the road is isolated, anyone who passes through is not alone. Lingering in the dark and desolate pathway is a vengeful ghost that makes sure no one leaves the road – alive! The movie stars Rhian Ramos, Carmina
CEO Felipe L. Gozon.
Villarroel, Marvin Agustin, TJ Trinidad,
“I think this is the first time that a
Forteza, Louise delos Reyes, Derrick
locally-produced Filipino film will be distributed commercially by an
tween stars Alden Richards, Barbie Monasterio, Lexi Fernandez, Ynna Asistio and Renz Valerio. Also starring GMA KAPUSO MAGAZINE | APRIL 2012 ISSUE
COVER STORY
INTERNATIONAL COMPETITION THE ROAD is competing in the 30th Brussels International Fantastic Film Festival on (April 5-17, 2012), one of the biggest horror and suspense genre festivals in Europe. Previously named Brussels International Festival of Fantastic Film (French: Festival international du film fantastique de Bruxelles, Dutch: Internationaal Festival van de Fantastische Film van Brussel), the festival was created in 1983 as a venue to showcase horror, thriller and science fiction films. Initially organized by Annie Bozzo, Gigi Etienne, Freddy Bozzo, Georges Delmote and Guy Delmote, BIFFF awards both feature length and short films. Past winners include Let The Right One In, The Last House On The Left, Saw, Sigaw (The Echo), Nightwatch, The Ring, etc. Directors who have participated in the BIFFF include Christopher Nolan, Hideo Nakata, Wes Craven, Yam Laranas, Takashi Shimizu, and James Wan. _____________________________ THE ROAD is also competing in the 8th Fantaspoa - Int’l Fantastic Film Festival of Porto Alegre, Brazil on May 4-20, 2012. This is the first Fantastic Film Festival from Brazil and is recognized as the biggest festival of horror & suspense genre in Latin America. Each year , Fantaspoa receives around 700 entries. Fantaspoa is a founding member of the FantaFestivales, an organization directed towards the congregation of Latin America Fantastic Film Festivals. Past films that participated in the festival include the provocative A Serbian Film, Reykjavik Whale Watching Massacre, Tokyo Gore Police and Stake Land. GMA KAPUSO MAGAZINE | APRIL 2012 ISSUE
Kapus NEW PROGRAMS
CITIZEN
APRIL 2012
Iligan City expresses gratitude to GMA Network
ISSUE NO. 3
The broadcast company, thru its online and traditional broadcast platforms, generated massive support for the victims of typhoon Sendong from here and abroad.
The City Council of Iligan recently released a threepage resolution expressing deep gratitude to GMA
The resolution likewise detailed GMAKF’s relief and long-term assistance to the province of Iligan. The Foundation, which served as a “conduit for donations received from
Network and its socio-civic
all over the country and even abroad,”
arm GMA Kapuso Foundation
distributed food, water and medicines
(GMAKF) for the latter’s quick and comprehensive response
to the victims thru its strategically established command posts in key areas in Iligan.
when typhoon Sendong
caused catastrophic damage
As part of its comprehensive and
in Southern Philippines last
long-term contribution, GMAKF is
December 2011. Sendong left more than a thousand people dead and over 15,000 houses either completely or partially damaged in the affected areas. In the resolution, the Sangguniang Panlungsod of Iligan acknowledged GMA Network’s immediate assistance, which significantly diminished hunger and outbreaks in the most affected areas. The resolution read, “…among those who swiftly responded was GMA Network, whose management
spearheading the establishment of the Kapuso Village in Barangay Mandulog, complete with 200 housing units, a barangay center, a water system and a school for the children of the relocated families. GMAKF Executive Vice President & COO Mel Tiangco led the groundbreaking ceremony of the Kapuso Village. “The people of Iligan cherish such generosity and would certainly remember it, even with the passage of time,” the resolution read.
immediately dispatched their reporters to Iligan City and Cagayan de Oro.” 10
GMA KAPUSO MAGAZINE | APRIL 2012 ISSUE
CITIZEN KAPUSO
It’s Earth Hour 24/7 At The Kapuso Network On 31 March 2012, between
Network. Atty Felipe L Gozon, GMA
for motors and pumps; replacement
8:30 pm to 9:30 pm, the islands
Network Chairman and CEO, says that
of halogen bulbs with LED lamps;
energy conservation is both a sound
replacement of mercury vapour
business decision and a corporate
lamps with CFL (compact flourescent
of the Philippines went dark once again – all in the name of
responsibility. “We implement activities
lamps); replacement of 2X18 watts FL
saving energy and keeping the
and strategies to save energy and
fixtures with 1X18 watts; installation of
planet green.
ensure cost efficiency - which is
energy saving devices; displaying of
the goal of business organizations,
energy saving reminder stickers; and,
This, in a nutshell, is what Earth Hour is
especially those that are heavy power
installation of timers for facade lights
all about.
users, like a broadcast station. But
and spotlights.
more than that, we also want to do Every year, GMA Network aligns with
our share in nurturing a healthy planet
GMA’s CSR activities focusing on the
WWF Philippines to help celebrate
because that is the right thing to do,”
environment are all under the platform
this global event. The lights of the
emphasizes Gozon.
Kapuso ng Kalikasan.
City go off during the annual Switch
In 2011, the Kapuso Network was even
-
Off event. In 2011, GMA 7 had an
awarded the EcoBonus Award by
expanded participation, so to speak,
Switch Asia under its Green Philippines
as its originating stations in various
Islands of Sustainability (GPIoS).
Network’s headquarters in Quezon
provinces also had their lights turned off for 60 minutes in commemoration of
GMA Network’s energy conservation
Earth Hour.
efforts have resulted in P1 million savings in electricity consumption. The
GMA’s commitment to be a green
Network’s specific efforts in relation
corporate citizen extends beyond
to energy conservation include:
its Earth Hour activities. In fact, it
installation of Variable Speed drives
can be said that efficiently utilizing energy is a way of life in the Kapuso GMA Network, the country’s number one broadcast station today, is also a green citizen, having implemented several measures to ensure efficient consumption of energy. GMA is truly a Kapuso ng Kalikasan.
GMA KAPUSO MAGAZINE | APRIL 2012 ISSUE
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GMA KAPUSO MAGAZINE | APRIL 2012 ISSUE