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Viva Films, GMA Pictures, and APT Entertainment join forces to bring highlyanticipated romance movie of the year

Bea Alonzo and Alden Richards

Three of the country’s film production giants - Viva Films, GMA Pictures, and APT Entertainment - seal their partnership to co-produce the Philippine adaptation of the Japanese drama Pure Soul, from which the hit Korean movie A Moment to Remember was also adapted in a contract signing ceremony held last March 2.

For the first time ever, the Filipino audience is set to witness the much-awaited pairing of two of the country’s biggest stars: Asia’s Multimedia Star Alden Richards and New Generation’s Movie Queen Bea Alonzo.

Present during the contract signing ceremony from Viva Communications Inc. were President and COO Vincent Del Rosario, Viva Artists Agency President Veronique Del Rosario-Corpus, and Senior Vice President for Content and Production Valerie Del Rosario.

Representing GMA Network were GMA Films, Inc. President and Programming Consultant to the Chairman and CEO Atty. Annette Gozon-Valdes, First Vice President for Program Management Jose Mari Abacan, Vice President for Corporate Affairs and Communications Angel Javier Cruz, and Senior Assistant Vice President for Alternative Productions Gigi Santiago-Lara.

And for APT Entertainment Inc., in attendance were CEO and President Mike Tuviera, COO and CFO Jojo Oconer, and Vice President for Production Operation Camille Montano. Also present during the contract signing was Bea’s manager Shirley Kuan.

Vincent Del Rosario teases the viewers on what to look forward to in the reimagining of the story that captivated hearts in Korea and Japan, “‘Yung script largely based sa Japanese na series pero ‘yung nuances ng culture ng Pinoy, sineed maigi ng writer para mas ma-appreciate ng local moviegoers.”

Meanwhile, Gozon-Valdes expressed her excitement in bringing the project to life, “Finally, this is now a reality, we’re very very excited. Napakaganda kasi ng pelikula na ito, lalo na we’re having both Alden and Bea in it. We feel that this project is perfect for the both of them. Sa galing nilang umarte, kayang-kaya nila itong project na ito. We are putting our own take on it kasi nga siyempre Philippine adaptation, gusto natin may ibang ipakita sa audience para talagang uniquely Filipino adaptation ito.”

Tuviera likewise shared his enthusiasm to begin producing the highly-anticipated film, “Napakalaking chance to be a part of a project like this, I’m sure the people want to see Alden and Bea together. Gusto talaga namin maramdaman ng tao ‘yung pagkabig screen niya, ‘yung concept ng kwento, ‘yung characters, importante sa amin na ma-experience ng tao ‘yun in its full glory talaga, in a theater. We’re making the film as a theatrical experience.”

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