U R B A N E N T E R TA I N M E N T - L I F E S T Y L E V E N U E - FA M I LY AT T R A C T I O N
Contents 1. What is Wave House? • Urban Entertainment • Lifestyle Venue • Family Attraction
2. Wave House Business Model • • • •
The Big Picture Income Streams Competitive Advantage Locations
What is Wave House? Wave House is a unique mix of sport, music, entertainment, food, drink and retail
Urban Entertainment
What is Wave House? An unforgettable setting for parties, group bookings, corporate events and PR launches
Events & Shows
What is Wave House? Wave House encapsulates the Californian beach lifestyle - fun, active leisure and relaxation
Lifestyle Venue
What is Wave House? Wave House Bar & Grill: great for families, awesome for a night out!
Surf, Eat, Drink, Party!
What is Wave House? Cutting-edge surf technology supplies perfect waves for all ages, novice to pro
Family Attraction
What is Wave House? The ultimate day out, a thrilling experience for families and friends
Royal Palace of Youth Culture
Wave House Business Model 1. The Big Picture • Unique Marketing Hook • Strategic Brand Partnerships • Urban Business Model
2. Wave House Income Streams 3. Competitive Advantage 4. Wave House Locations
The Big Picture 1. Unique Marketing Hook
Unique Marketing Hook • Cutting-edge surf attractions generate global TV, Print and Web media content, delivering an exceptional marketing hook • A unique experience integrating surfing, music, entertainment, food, drink and retail drives high visitor numbers • The combination of activities and the visual appeal of the waves increase dwell time and average customer spend • The patented FlowBarrel™ 10 ft barrelling wave, is kept exclusive to Wave House venues • Wave House is the place to be, and be seen
The Big Picture 2. Strategic Brand Partnerships
Strategic Brand Partnerships • Wave House works on a site-by-site basis with land owners and developers to establish the optimal business model for the location • Wave House has strong relationships with action sport brands, delivering the right mix of retail presence, athlete access and sponsor marketing to a venue • Wave House appeals to the youth demographic and generates effective media content, attracting long term strategic sponsors and partners, eg Siemens, Royal Caribbean, MTV, Billabong
The Big Picture 3. Urban Business Model
Urban Business Model • Compact wave technology enables venues in densely populated urban locations • Flexible designs, indoor and outdoor, between 10,000 sq ft and 200,000 sq ft • The skill-based nature of surfing and the appeal of the Wave House lifestyle guarantee repeat visitors • Daily, weekly and seasonal trends are managed through proven operations; the right demographic is targeted at the right time, from families to competitions to corporate events
Wave House Business Model 1. The Big Picture 2. Wave House Income Streams • • • • • • •
Surf Sessions and Lessons Surf Events and Shows Live Music Restaurant, Bar, Nightclub Associated Retail Corporate & Group Events Residential & Hotel
3. Competitive Advantage 4. Wave House Locations
Wave House Income Streams The surf attractions cater to all board riders, from total novice to seasoned professional
Surf Sessions and Lessons
Wave House Income Streams Wave House supplies non-stop entertainment, captivating the audience through competitive events and thrilling shows
Surf Events and Shows
Wave House Income Streams Up-and-coming acts plus major stars play Wave House, a live music venue with an average capacity of 2000 guests
Live Music
Wave House Income Streams Food and drink are at the heart of Wave House; the bar and grill is perfect for families, beach parties and special event guests
Restaurant, Bar & Nightclub
Wave House Income Streams Action sport brands support Wave House because it reaches untapped inland markets
Associated Retail
Wave House Income Streams Wave House is a multi-faceted venue that caters to group parties, corporate events, product launches and PR campaigns
Corporate & Group Events
Wave House Income Streams Whether a hotel, cruise ship or residential development, Wave House’s surf attractions are proven in increasing occupancy & room rates
Residential & Hotel
What is Wave House 1. The Big Picture 2. Wave House Income Streams 3. Competitive Advantage • • • •
4
Proprietary Technology Brand Partnerships Marketing, PR & Media eCommerce
Wave House Locations
Competitive Advantage Wave House is the market leader with exclusive technology secured by world wide patent protection
Proprietary Technology
Competitive Advantage Wave House has secured multi-national sponsorships with cash investments in excess of $30+ million in the past 5 years
Brand Partnerships
Competitive Advantage Wave House is a year-round marketing hook, generating global TV, print and web media
Marketing, PR & Media
Competitive Advantage From oine to online, Wave House utilises its media content and network of sites to cross-market to new and existing customers
eCommerce
Wave House Business Model 1. The Big Picture 2. Wave House Income Streams 3. Competitive Advantage 4. Wave House Locations Current Locations • Durban, South Africa • San Diego, USA • Santiago, Chile Under Development • Sentosa Island, Singapore Proposed • Dubai • Spain • London • Las Vegas • Virginia Beach, USA • Largo, Florida • Australia • Portugal
Wave House Locations Integrated into Gateway Shopping Mall Attracts 2 million additional visitors per year 2 FlowBarrels and 2 FlowRiders
Durban, South Africa
Wave House Locations Wave House Headquarters, Mission Beach, California Generates $4 million in Food & Beverage income over 4 month season
San Diego, USA
Wave House Locations Entertainment anchor for sport focused Shopping Mall
Santiago, Chile
Wave House Locations Under Construction opening Spring 2009
Sentosa Island, Singapore
Wave House Locations Proposed development including Flying Reef surďŹ ng pool, FlowBarrels and FlowRiders
Dubai, UAE