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Prices & conditions

2012 Danmarks StĂ¸rste FĂŚllesskab

Prices and conditions were issued by TV 2 Danmark A/S Teglholm AllĂŠ 16 2450 Copenhagen SV +45 39 75 75 75 salg@tv2.dk Prices and conditions are valid from 2nd January 2012 to 30th December 2012 or until new prices and/or conditions are issued. The right to make changes with immediate effect is reserved. Current prices can be seen at any time at http://tv2mediaforum.dk All prices are exclusive of VAT.

What’s new in 2012? | Dear Reader Welcome to TV 2’s overview of 2012 prices and conditions. Here you will find, among other things, information on the various options available for advertising, campaigns and commercial space on TV 2’s many platforms including information on target audience, prices and discount schemes. On this page you can briefly read about TV 2’s new initiatives for TV and for tv2.dk in 2012.

| New on TV TV 2 changes currency

Sign a children’s contract

In 2012, TV 2 will change currency to persons 18+. P 18+ will replace P 12+ everywhere on TV 2, which means, for instance, that TRP in P 18+ now forms the base for the pricing of Specific purchases on TV 2.

In 2012, TV 2 will offer children’s contacts only as a partnership. Four one-year partnerships are being offered as part of a bidding process. In 2012, the children blocks on TV 2 will be freely available to partners. Contact TV Sales for further information.

| New on tv2.dk Pay only for what is seen

Spot on in the target audience

tv2.dk is the first medium in Denmark to introduce the pioneering quality concept Pure Inscreen, which guarantees that advertisers only pay for advertisements shown on the user’s screen. In other words, you only pay for what the user has actually seen. The new quality concept ensures that your advertising budget gives a better return when TV 2 is in your media plan.

tv2.dk is now offering one of Denmark’s best behavioural targeting technologies, which enables advertisements to be targeted towards specific behavioural groups that are already in the market and therefore show the right buying behaviour. Exposure on tv2.dk for 24 hours TV 2 has several unique coverage products – First and Ownerships. They both give a very high level of coverage and a high ad exposure on tv2.dk for 24 hours. The high exposure means that the advertiser’s message is made clear to the consumer in an effective way.

TV 2 | Prices and conditions

Products: National Advertising time Specifics Specific Plus Specifics/linked TRP Basic Programme sponsorship TV Sales also offers programme sponsorship on TV 2. The Basic price of a sponsorship is calculated by the TRP price for a given target audience and the estimated number of viewers.

Temporary compensation rebate As a result of TV 2â&#x20AC;&#x2122;s transition to becoming a pay channel, we are introducing a temporary compensation rebate in 2012, which aims at ensuring advertisers achieve the same high level of coverage as before. The rebate will apply in 2012 only, and will terminate without further notice in December 2012. The compensation rebate will be given at intervals with the starting point being the total TRP level for a linked campaign. The compensation rebate will only be given on Specifics and linked TRP or on plain Specific campaigns. TV 2â&#x20AC;&#x2122;s other products will not be covered by the compensation rebate.

In practical terms, the rebate will be paid by TV 2â&#x20AC;&#x2122;s advertising planning department by booking screenings free of charge in the Specific part of the campaign. The compensation rebate will be set one quarter at a time for the coming quarter and will not apply retrospectively. TRP

Compensation rebate Q1 2012

0-50

51-100

101-200

201-300

301-400+

10%

TV 2’s channels make up 70% of the news transmissions Up to 14 daily newscasts on TV 2 – TV 2 NEWS 24 hours a day

NB: Tmin for TV 2. DR 1 and DR 2 are found by a programme run on ‘Prog Format’ = News transmission. Tmin for NEWS and DR Update are found by a programme run minus commercials.

Source: TNS Gallup/TV-Meter Target audience: 18 years + Period: 1st-3rd quarter in 2011

2012

a unique sports year Sport is a determining factor of a successful conversion

Olympic Games in London European Football Championships Tour de France Giro d’Italia – with starting point in Denmark The handball finals in January and December Le Mans – the classic 24 hours race from France

WTA in Farum – the best matches with the world’s No. 1 Caroline Wozniacki

| TV 2 - Denmark’s biggest TV channel 1. Prices 1.1 Specifics The basic price for a screening is decided by the expected number of viewers aged 18 years + and the expected screening time for the advertising block. The basic price is stated as a unit price per GRP (18+) per time interval. For placement in the period 18:00 to 23:00 the basic price is 6,300 DKK for a 30 second spot. For placement outside of the period 18:00 to 23:00 the basic price is 4,600 DKK for a 30 second spot. Example: For a 30 second spot in an advertising block estimated at 10 GRP (18+) in the period 18:00 to 23:00 the price is thus calculated as 10 x 6,300 = 63,000 DKK. 1.2 Specifics Plus The offer is managed by the advertising planning department. With Specifics Plus you gain the following advantages for an additional 10 per cent of the TRP (18+) basic price. - Late booking of the campaign – 12 noon at the latest on the Tuesday before the screening week. - Placement certainty (for the price of an average message) - Exceptional compensation rules, see section 3.2. - The opportunity to purchase Specifics Plus in combination with a linked TRP package. 1.3 TRP The price of 1 TRP depends on the target audience it relates to. The target audiences for which it is possible to purchase TRP in can be seen in the table below. TRP can only be purchased in combination with Specifics (liked). Der sælges kun hele TRP.

1.4 Demand supplement/reduction

1.10 TV 2 Basic

A supplement/reduction can be added/deducted from the basic price of some advertising blocks. The size of the supplement/reduction will be shown in TV 2 Sales’ monthly schedule/weekly schedule and is determined by TV 2’s advertising planning department.

TV Sales offers the option of purchasing 30 seconds TRP on TV 2 for a fixed price of only 1,300 DKK. No additional discounts are applicable.

1.5 Message When requests are entered on the monthly and weekly schedule, a message of your choice can be added to the individual spot. The size of the message may be important as to whether the spot receives space in the desired block. If a message is required in the advertising block, the spots are prioritised in relation to the size of the messages. 1.6 Special placement Screenings can be booked in specific advertising blocks for a supplement of 10 per cent of the price (basic price +/- supplement/reduction). 1.7 Placement in block

Price, DKK

People 18 years +

6000

Men 18 years +

7000

Women 18 years +

5500

People 20-40 years old

7500

People 20-60 years old

7100

Men 20-40 years old

8400

Men 20-60 years old

7800

Women 20-40 years old

6600

Women 20-60 years old

6400

1.10.1 Target audience TV 2 Basic can be purchased for the following target audiences delivered on the channels listed below: Target audiences P 18+

Channels TV 2, Zulu (P15-30), Charlie

1.10.2 Showing of the advertisement All screenings are placed 100 per cent by TV 2 and are shown when there is space. There is no guarantee of delivery, which means that you as the advertiser only pay for those advertisements that are delivered.

For a supplement, the screenings can be booked 1.10.3 Spot lengths first, second, next to last or last in an advertising The prices applicable to of spot lengths are stated block. The supplement constitutes 5 per cent for below. The maximum spot length is 30 seconds. the first in the block and 3 per cent for the last in the block (basic price +/- supplement/reduction), Spot length Price per TRP (DKK) as well as 3 per cent for no. 2 in the block and 1 10 598 per cent for the next to last in the block. 1.8 Split-spot A split spot can consist of two or more spots, which in TV Sales’ opinion, relate to each other in their creative design. The total price for a split spot is calculated on the basis of the price for each of the spots plus a supplement of 5 per cent (basic price+/- supplement/reduction). The supplement is added to the basic price of all split spot screenings in a campaign. 1.9 Multi spot

Target audiences

TV 2 Basic is offered to advertisers in periods with free capacity and is a unique opportunity to purchase national advertising time on TV 2 for an extraordinary low price.

A multi spot is characterised by two or more advertisers appearing in the same spot without a natural correlation in the spot. The price of this type of spot is calculated by adding a supplement of 15 per cent to the basic price of the individual spot. TV Sales decides whether or not it constitutes a multi spot. For further information, please contact TV Sales.

780

949

1131

1300

1.10.4 Booking Assuming that TV 2 Basic is offered according to the traditional monthly booking system, provisional orders must be placed in TV 2 Medialink. An order is defined by its campaign period, spot length and maximum budget and is accepted to the extent that space allows. Campaigns are booked on a first come, first served basis. As a minimum, the campaign period must be spread over seven consecutive days and cannot be financed via credit notes in the bank.

TV 2 | Prices and conditions

| TV 2 - Denmark’s biggest TV channel 2. Discount 2.1 Annual agreements TV Sales offers advertisers the opportunity to enter into an annual agreement. An annual agreement is a written agreement between the advertiser and TV Sales regarding the advertiser’s expected revenue when purchasing advertising space in a calendar year across TV 2’s platforms. An annual agreement ensures the advertiser all the advantages, associated with the agreed annual revenue, from the very first campaign. Advertisers who enter into an annual agreement with TV Sales can expect revenue in the following. - Advertising time on TV 2 - Advertising time on TV 2 Regional - Advertising time on TV 2 Zulu - Advertising time on TV 2 Charlie - Advertising time on TV 2 NEWS - Text TV (tele text) - TV 2 NET (TV 2’s website) - Sponsorships 2.2 Annual agreement features In 2012, customers who enter into an annual agreement with TV 2 will be offered particularly attractive terms. New annual agreement features: - 5 per cent higher discount on linked TRP packages - 40 per cent primetime guarantee on linked TRP packages - 10 per cent extraordinary seasonal discount in weeks 25-33 and 51-52 - Punctual booking 2 per cent of TRP The abovementioned features are only applicable to revenues stated before the deadline, 28th February 2012. Customers who have not entered into an annual agreement on time are not entitled to the abovementioned agreement features. 2.3 Group agreements The prerequisite for entering into a group agreement is, among other things, that the group/ parent company owns 51 per cent or more of the consolidated companies. 2.4 Monthly quantity discount The monthly quantity discount is given on the basis of the realised revenue per month. The total revenue per month on TV 2 platforms releases a cash discount, see table below.

TV 2 | Prices and conditions

The monthly quantity discount is given on the main channel and on TV 2 Charlie. In case the revenue exceeds DKK 1.6 million per month, the cash discount will remain at 18.20 per cent enhancement/14.0 per cent cash discount. Discounts are deducted on spot level. Monthly budget in DKK

Enhancement

Cash discount

0 – 99.999

11,00%

9,0%

100.000 – 199.999

11,45%

9,3%

200.000 – 299.999

11,90%

9,7%

300.000 – 399.999

12,35%

10,0%

400.000 – 499.999

12,80%

10,3%

500.000 – 599.999

13,25%

10,6%

600.000 – 699.999

13,70%

11,0%

700.000 – 799.999

14,15%

11,3%

800.000 – 899.999

14,60%

11,6%

900.000 – 999.999

15,05%

11,9%

1.000.000 – 1.099.999

15,50%

12,2%

1.100.000 – 1.199.999

15,95%

12,5%

1.200.000 – 1.299.999

16,40%

12,8%

1.300.000 – 1.399.999

16,85%

13,1%

1.400.000 – 1.499.999

17,30%

13,4%

1.500.000 – 1.599.999

17,75%

13,7%

1.600.000 -

18,20%

14,0%

2.5 Activity discount A 2 per cent activity discount is offered to advertisers who in a yearly agreement commit to activity in 47 weeks or more on TV 2. The advertising requirement for a minimum of 47 weeks is estimated based on advertising for the whole of 2012. The activity discount, which is a cash discount, is deducted individually on spot level and is given on every Specific/linked TRP purchase on the main channel and TRP purchase on TV 2 Charlie. In case advertising activity does not cover the minimum 47 weeks on TV 2 (main channel) and TV 2 Charlie respectively, the discount value is recouped via the bank.

2.6 Annual agreement entered into at 17:00 on 28th February 2012 at the latest Advertisers who enter into an annual agreement with TV Sales at 17:00 on 28th February 2012 at the latest are offered to make all or part of the annual agreement irrevocable for an exceptional 2 per cent cash discount. This exceptional remuneration no longer applies to the irrevocable revenue if the advertiser does not realise the agreed irrevocable amount. Therefore, if an advertiser enters into an annual agreement

of DKK 2.5 million and makes 2 million irrevocable, it will be remunerated by 2 per cent of DKK 2 million. If the turnover of DKK 2 million is not reached, the exceptional remuneration of 2 per cent is later invoiced to the customer if the irrevocable amount is not realised. 2.7 Specific monthly discount In 2012, the Specific monthly discount will be offered on all Specifics purchases including Specifics purchased together with the linked TRP package. JAN

FEB

MAR

APR

MAY

JUN

-17%

-16%

-12%

-9%

-1%

JUL

AUG

SEP

OCT

NOV

DEC

-14%

-9%

-10%

2.8 Combination of Specifics and TRP in the same campaign Advertisers are offered the option of purchasing a combination of Specifics and TRP in the same campaign. The combination consists of one condition, where it is possible to purchase TRP for 1/3 of the amount that Specifics is purchased for. With the purchase of these packages the revenue of the TRP part is remunerated according to the following indicative cash discounts over the year. JAN

FEB

MAR

APR

MAY

JUN

-55%

-50%

-45%

-35%

-15%

-20%

JUL

AUG

SEP

OCT

NOV

DEC

-45%

-35%

-15%

-10%

-15%

-40%

2.9 Monthly reduction/supplement Depending on the month the advertising campaign is placed in, the reduction/supplement must be deducted/added to the list price of the Specifics/ TRP price. JAN

FEB

MAR

APR

MAY

JUN

-11%

-10%

-5%

-3%

-1%

-5%

JUL

AUG

SEP

OCT

NOV

DEC

-14%

-3%

-2%

-1%

-9%

| TV 2 - Denmark’s biggest TV channel 2.10 Campaign discount If a campaign, or part of it, is placed in the period below, remuneration in form of an enhancement is offered, which is subsequently converted into a cash discount. The size of the discount is calculated on the basis of the revenue (including all supplements/reductions) per campaign in the periods below. Revenue per campaign in the period (DKK)

Specifics enhancement

Weeks 1– 9

Weeks 25 – 33

Weeks 51 - 53

Below 335.000

15%

10%

335.000 519.999

20%

10%

15%

520.000 – 850.000

35%

20%

25%

Above 850.000

45%

25%

30%

2012

2.11 New business discount Advertisers who have not marketed their company or their products in TV 2’s universe in the last 24 months are entitled to a ‘New Business’ enhancement, which is converted into a cash discount. TV Sales assesses whether the New Business discount can be offered. 2.12 Other offers TV 2 also offers other opportunities to meet the individual advertiser’s wishes. Contact TV Sales for more information about: - Performance agreements - National and regional advertising - General charitable and humanitarian societies etc. - Film remuneration - Case stories - Offset/limited distribution - Seasonal - Day part packages (linked TRP) - Programme packages

3. Conditions

3.4 Campaign definition

3.1 Guarantee

A campaign is defined as a total booking of advertising time with a start date and an end date where a product or a business is advertised. If a campaign runs continually for the same business, TV 2 considers this to be one campaign regardless of whether several products are advertised or different commercials are used. In the event that campaigns are not created according to the guidelines in Medialink, TV 2 reserves the right to combine the campaigns. If a break of more than 21 days is built into the campaign, TV 2 defines this as a new campaign with a new campaign number.

When Specifics or TRP campaigns are purchased on TV 2, advertisers receive a full TRP guarantee on the individual campaign. On purchasing Specifics the expected TRP (18+) on a given spot is carefully linked with the pricing, and the TRP guarantee ensures the advertiser delivery of the exposures that have been booked. If the campaign does not achieve the expected number of exposures, the advertising planning department places the remaining exposure, as assured by the guarantee, in direct correlation with the campaign. If a target audience for a Specifics campaign has been stated, consideration will be given as far as possible for this by showing compensatory screenings. If various spot lengths are used in the campaign, the compensation is calculated using the spot price index. If the campaign does not continue after a particular weekday, this is stated in the comment field in TV 2 Medialink with regard to the placing of any compensatory spot at the end of the campaign. 3.2 Additional compensation for delivery below the ordered quantity If a campaign consists of a minimum of 50 TRP and is shown over a minimum of 14 days, and the advertiser realises that delivery is below the ordered quantity of between 6 and 10 TRP, compensation of 100 per cent is offered. (For Specifics Plus this is 200 per cent). A campaign which, for example, delivers below the ordered quantity by 10 TRP will thus be compensated by 5 TRP for an under-delivery for the initial 5 TRP. The next 5 TRP will be compensated by 100 per cent and therefore result in 10 TRP. An under-delivery of 10 TRP thus results in 15 TRP in compensation. These compensation rules only apply to an annual agreement which is entered into on time. 3.3 Short campaigns

4. Booking of national advertising time 4.1 Online-booking Media agencies have a direct link to TV 2 Medialink, which enables them to repeat, book and change advertisements online. The advertising planning department acts on behalf of agencies that are not online. Therefore, in the following description of the advertising time booking options for agencies both online and offline will be mentioned. Agencies that book online are responsible for what they book. If you require more information on TV 2 Medialink, please contact the advertising planning department. 4.2 Monthly schedule The advertising planning department publishes monthly schedules (normally for a 4 or 5 week period) with a statement of regular programmes and the expected number of TRP (18+) in the advertising blocks. In addition, any demand supplements/reductions are shown. These supplements/reductions are not changed on the weekly schedule. 4.3 Weekly schedule The advertising planning department publishes weekly schedules every Tuesday. The schedule contains a summary which shows TV 2’s range of programmes, including the final TRP (18+) expectation for all blocks as well as other relevant information.

For linked TRP campaigns which run for three whole days or less, all exceptional compensation in connection with under-deliveries no longer applies.

TV 2 | Prices and conditions

| TV 2 - Denmark’s biggest TV channel 4.4 Booking, special placement and tidying up

4.5 Booking deadlines

The booking of advertising time via the online system or by email is considered a booking and is therefore binding. Online agencies can retrieve a campaign summary in the system as confirmation. Agencies that are not online receive a campaign summary by email. Campaign summaries which are sent out/retrieved in connection with the booking of monthly schedules contain only provisional prices, as the final block price is initially determined on the basis of the final TRP (18+) expectation.

A special placement according to the monthly schedule can be carried out from Friday 09:00 two weeks before the deadline until Tuesday 12:00 approximately two weeks before commencement of the monthly schedule. Extra purchases according to the monthly schedule can be made from the following day (Wednesday) 14:00 until Friday 17:00 in the week before the current weekly schedule is published. Special placement according to the weekly schedule can normally be carried out from Wednesday 09:00 and up until Thursday 12:00. Extra purchases according to the monthly schedule must be completed by Tuesday 10:00 at the latest the week after, i.e. the Tuesday before the screening week.

A placement can be booked in the advertising blocks that appear on the monthly and weekly schedules. When booking a new monthly schedule, a special placement in the weekly schedule for each booking (1st priority) and an alternative placement (2nd priority) can be stated. The bookings/requests can include offers of your own choice. The maximum campaign budget must be stated for the individual order. On the basis of the maximum budget it is possible to enter requests corresponding to the value of 150 per cent of this. The maximum campaign budget must be equal to the maximum budget which is requested to be invoiced on the order, and the campaign budget cannot subsequently be decreased. Once the requests received are sorted, the agencies are obliged within a maximum of 24 hours to remove unwanted screenings which exceed the stated maximum budget. If agencies do not remove the screenings which exceed the maximum budget + 5 per cent (however a minimum of DKK 15,000) before expiry of the fixed time period, a fee of DKK 5,000 is automatically imposed, which is obtained from the bank. TV 2’s advertising planning department reserves the right to delete spots so the campaign’s actual budget matches the maximum budget. All bookings from agencies that are not online can be made by email before the deadlines below.

4.6 Punctual TRP Booking If TRP campaigns are booked at the same time as a Specifics campaign and before the deadline for the monthly booking, an extra discount is given on the TRP purchase of 0.5 per cent. 4.7 Waiting list If there is no available advertising time for a requested placement it is possible to go on the waiting list. It is always possible to put the 1st priority on the waiting list. The 2nd priority(-ies) is only put on the waiting list if the 1st priority is on the waiting list. During the sorting of requests prioritisation no longer applies and in the event of too many requests being on the waiting list in relation to those allowed, the surplus must be removed according to the abovementioned sorting procedure during the Booking and Special placement. A maximum of 10 screenings can be entered per block on the waiting list on the monthly schedule and five per block on the weekly schedule. 4.8 Moving and cancellation Moving, downscaling and cancellation must take place in writing. The TV advertisement transmission time cannot be transferred. 4.9 Rules regarding the moving of campaigns It is possible to move campaigns freely up until four working days before the screening week – as long as it is an identical campaign (i.e. the same budget, the same advertiser product etc.). If the move is requested within four working days before the screening week, a fee of 30 per cent of the revenue is payable for that which has been moved.

TV 2 | Prices and conditions

4.10 Rules regarding cancellations/downscaling of campaigns It is not possible to cancel/scale down a booked campaign without paying a fee. If the cancellation/downscaling is made up to four working days before the screening week a fee of 20 per cent of the campaign budget/the downscaled budget is payable. If the cancellation/downscaling occurs within four days before the screening week, a fee of 70 per cent of the campaign budget/downscaled budget is payable. If cancellation/downscaling occurs on the same day or the day after, the whole value of the cancelled/ downscaled budget is payable. 4.11 The bank In 2012, the bank will only be usable up to the value of any deliveries below the ordered quantity as well as adjustments to the ordered quantity. When making a transfer to the bank for deliveries below the ordered quantity a triviality limit applies of DKK 2,000 – and credit notes of less than DKK 2,000 are void. Credit balances in the bank must be used by 30.11.12 at the latest and only those deliveries below the ordered quantity from December 2012 can be carried over to 2013. 4.12 Staggered TV viewing figures The staggered TV viewing figures are shown on all campaign documents for information. The staggered TV viewing figures are not included in the number of TRP that TV 2 must deliver on the campaigns (delivered in relation to those booked). Note that the campaign’s final TRP levels including staggered TV viewing figures will initially be available seven days after the campaigns have finished. Allowances, payments and general conditions, p. 27.

| TV 2 - Denmarkâ&#x20AC;&#x2122;s biggest TV channel Prices for spot length Spot length

Price index

Price per Specifics (DKK)

2835

3087

Spot length

Price index

Price per Specifics (DKK)

111

6993

113

7119

3276

115

Spot length

Price index

Price per Specifics (DKK)

174

10962

177

11151

7245

179

11277

3402

117

7371

181

11403

3465

118

7434

183

11529 11655

3654

122

7686

185

3780

124

7812

188

11844

3969

126

7938

190

11970

4095

128

8064

192

12096

4221

130

8190

194

12222

4347

133

8379

196

12348

4473

135

8505

190

12537

4662

137

8631

201

12663

4788

139

8757

203

12789

4914

141

8883

205

12915

5040

144

9072

207

13041

5166

146

9198

210

13230

5355

148

9324

212

13356

5481

150

9450

214

13482

5607

152

9576

216

13608

5733

155

9765

218

13734

5859

157

9891

221

13923

6048

159

10017

223

14049

6174

161

10143

225

14175

6237

163

10269

227

14301 14490

100

6300

166

10458

230

104

6552

168

10584

232

14616

106

6678

170

10710

234

14742

108

6804

172

10836

TV 2 | Prices and conditions

Commercial Partnerships

TV 2â&#x20AC;&#x2122;s fourth commercial sales department, TV 2 Commercial Partnerships is ready with a wide range of creative concepts for 2012. For instance, the unique sports year ahead is a good opportunity to think differently and enter into transverse collaborations between the media house TV2 and advertisers. We look forward to many creative projects across TV 2â&#x20AC;&#x2122;s platforms in 2012.

| TV 2 Zulu – we love TV TV 2 Zulu attracts 1.6 million viewers every week, which makes this channel Denmark’s fifth most popular channel among 15 to 40 year-olds, just behind TV 2, DR 1, TV 3 and 3+. Around 70 per cent of Danish households receive TV 2 Zulu and can choose between a great variety of original entertainment programmes which include a huge catalogue of the best in Danish and foreign comedy shows, American films and series with edge and humour, crazy lads’ programmes, glamour and gossip, and the biggest

1.1 Auction TV 2 Zulu’s contacts are to be offered as by way of an auction in 2011. The auction is based on 100 percentper cent free market formation. Offer structure: On The offer is based on per TRP per campaign in 30 second spot lengths; which is offered in intervals of DKK 50. Minimum offer: This is operated on a minimum offer of DKK 500 per TRP. The auction follows the monthly booking deadline. The auction will be opened at the on publication of the monthly schedule and is closed by the monthly booking deadline.

People 15-30 years

If your target audience is 15-30 year-olds, and if you want to grab young people’s attention, then the advertisement blocks on TV 2 Zulu are a good choice. Here, you are placed next to programmes that hold the audience’s attention with energy and nerve and celebrate the odd, courageous and original.

1.5 Zulu Partner

1. Products

Target audience

award shows. This makes 15-30 year-old Zulu viewers watch TV 2 Zulu more than one hour a day.

Max TRP per week 50

1.2 Sponsorships TV Sales also offers programme sponsorship on TV 2 Zulu. The channel is continuously developing its range of programmes and the choice of programme sponsorship varies. 1.3 zulu.dk zulu.dk is Zulu on the internet. On zulu.dk you can find, among other things, programme schedules and reviews of current programmes. In addition, you can find the stories behind some of the programmes that you can see on TV 2 Zulu. Simultaneously with events on TV 2 Zulu, zulu.dk can be used for cross promotion from TV to the internet and back. A range of features can be found on zulu. dk, of which only some are ‘live on the internet’, whilst others support some of the programmes and events that can also be seen on TV 2 Zulu. 1.4 Zulu events/Themes Besides traditional TV advertising, TV 2 Zulu also works with events and themes. Zulu Event is the original event – the gimmick that creates distinctiveness. It is this creative zest which supports the advertiser’s message in an untraditional and striking way.

TV Sales offers partnership in Zulu. Here, the advertiser has the opportunity to link their name or product with one or more of Zulu’s various events.

Spot length (seconds)

Price index

ZULU SOMMERBIO (summer cinema), Zulu Awards and more

100

124

This ‘partnership’ is attractive for advertisers who can see something other than ordinary exposure value in being visible in the Zulu universe. Both at the event itself, in the advertising block, on zulu.dk, etc. We tailor the solution to suit your needs as best as possible.

146

168

2. Prices 2.1 Split spot A split spot can consist of two or more spots, which, according to TV Sales’ opinion, relate to each other in their creative design. The total price for split spots is calculated on the basis of the price for each of the spots plus a supplement of 5 per cent. The supplement is applied to the basic price of all split spot screenings in a campaign. 2.2 Multi spot A multi spot is characterised by two or more advertiser’s appearing in the same spot; and that there is no natural correlation in the spot. The price of this type of spot is calculated by adding a supplement of 15 per cent to the basic price in the individual spot. TV Sales decides whether or not it constitutes a multi spot. For more information, please contact TV Sales. 2.3 Various spot lengths The table below shows the prices for the various spot lengths. The basis for the price calculation is a 30 second spot = index 100. The applicable index for spot lengths of 5-60 seconds is given below.

3. Guarantees 3.1 Guarantees Advertisers receive a full TRP guarantee on the individual TRP campaign. Excluded from this are programme packages. If the campaign does not achieve the expected number of TRP, TV 2 places the remaining TRP, assured by the guarantee, either immediately after the end of the original campaign, in a subsequent campaign on TV 2 Zulu or on the main channel. If the campaign does not continue after a certain weekday, this has to be stated due to the placement of any compensation spot at the end of the campaign. 3.2 Further compensation for delivery below the ordered quantity If a campaign is run over 14 days with a minimum of 10 TRP, compensation is offered on any delivery below the ordered quantity. Example: A campaign of 20 TRP is purchased, and at the end of the campaign period only 13 TRP have been delivered, a delivery below the ordered quantity of 7 TRP. The advertiser wants, in this particular case, to be compensated 100 per cent for the first 5 TRP. The next 2 TRP will be compensated at 200 per cent, which is 4 TRP. The total compensation for the delivery below ordered quantity of 7 TRP is thus 9 TRP.

TV 2 | Prices and conditions

3.3 Short TRP campaigns For TRP campaigns that run for three whole days or less, all exceptional compensation in connection with the delivery below the ordered quantity no longer applies. 3.4 Campaign definition A campaign is defined as a total booking of advertising time with a start date and a finish date in which a product or a business is advertised. If a campaign runs continually for the same business, TV 2 considers it to be one campaign regardless of whether several products are advertised or different commercials are used. In the event that campaigns are not created according to the guidelines in Medialink, TV 2 reserves the right to combine the campaigns. If a break of more than 21 days is built into the campaign, TV 2 defines this as a new campaign with a new campaign number.

5. Ordering advertising time See section 4 â&#x20AC;&#x2DC;Ordering national advertising timeâ&#x20AC;&#x2122; on page 7. Allowances, payments and general conditions, p. 27.

| TV 2 Charlie – good genuine entertainment TV 2 Charlie’s primary target audience are Danes aged 50+, and every week about 1.4 million viewers are attracted by a varied and entertaining range of programmes. TV 2 Charlie is known for cosy talk shows, game shows and music programmes with dedicated hosts, British detective films, exciting dramas and Danish film classics.

About 70 per cent of Danes receive TV 2 Charlie, and the channel is the fifth most popular in Denmark. Every day, Charlie viewers aged 50+ spend an average one and a half hours watching the channel. Therefore, TV 2 Charlie’s advertisement blocks are a good choice, if you want to reach a mature audience.

TV 2 Charlie’s number of viewers has grown steadily year by year, and in 2012, TV 2 Charlie will be expanding its airtime by more than 1,500 hours. As a result, the audience will get more Danish comics and new, good entertainment programmes.

1. Products

2. Prices

2.5 Various spot lengths

1.1 TRP

2.1 TRP

Advertising time on TV 2 Charlie is purchased as a TRP purchase, where TV 2 has the complete placement rights over which advertising block the commercial in question is placed in. TRP is an abbreviation of Target Rating Point and is the term used for a share of a target audience, for example, ‘People 40-60 years old’. 1 TRP corresponds to 1 per cent of the target audience in question. On TV 2 Charlie, it is possible to purchase TRP within four set target audiences. Only whole TRP can be purchased. When purchasing a TRP campaign the following maximum TRP per week can be guaranteed.

The TRP price on TV 2 Charlie is based on viewing numbers for the total TV universe. Thus the price of a TRP on Charlie can be directly compared with the price of a TRP on TV 2.

The table below shows the prices for the various spot lengths. The basis for the price calculation is a 30 second spot = index 100. The applicable index for spot lengths of 5-60 seconds is given below. Spot length in seconds

Price index

2.2 Target audiences The advertising time on TV 2 Charlie is purchased as a TRP purchase within four set target audiences. Some of the target audiences are similarly offered on the main channel. The price of 1 TRP depends on the target audience. The table below shows which target audiences it is possible to purchase TRP in on TV 2 Charlie.

100

124

146

168

Target audience

Max TRP per week*

People 20-60 år

Target audience

People 40-60 år

35 15

People 20-60 years old

5.450

3.1 Annual agreement

Men 40-60 år Women 40-60 år

People 40-60 years old

2.700

Men 40-60 years old

3.300

Women 40-60 years old

2.350

The annual agreement is a written agreement between the advertiser and TV Sales regarding an advertiser’s expected purchase of advertising time on TV 2 Charlie within a calendar year. An annual agreement guarantees the advertiser all the advantages that are attached to the agreed annual revenue right from the first campaign.

* The number of TRP can vary over the year. If the above information changes in 2012, it will appear on TV 2 Medialink. 1.2 Sponsor packages TV Sales offers sponsor packages on TV 2 Charlie. The channel is continuously developing its range of programmes, so sponsor package offers vary. For more information contact TV Sales. 1.3 charlie.dk Charlie.dk is TV 2 Charlie on the internet. On Charlie.dk you can find programme schedules, a review of current programmes, among other things. In addition, you can find the stories behind some of the programmes you can see on TV 2 Charlie. For more information, contact NET Salg (internet sales).

Price (DKK)

2.3 Split-spot A split spot can consist of two or more spots which, according to TV Sales’ opinion, relate to each other in their creative design. The total price for split spots is calculated on the basis of the price for each of the spots plus a supplement of 5 per cent. The supplement is applied to the basic price of all split spot screenings in a campaign.

3. Discount

2.4 Multi spot A multi spot is characterised by two or more advertisers appearing in the same spot without a natural correlation in the spot. The price of this type of spot is calculated by adding a supplement of 15 per cent to the basic price of the individual spot. TV Sales decides whether or not it constitutes a multi spot. For more information, please contact TV Sales.

TV 2 | Prices and conditions

| TV 2 Charlie 3.2 Monthly quantity discount

3.4 Seasonal discount

The monthly quantity discount is given on the basis of the revenue realised per month. The total revenue per month on TV 2 platforms triggers a cash discount, see table below. The monthly quantity discount is given on the main channel and on TV 2 Charlie.

Various seasonal discounts are offered depending on which month a campaign is taken out in. The discount is given as a cash discount and must be deducted from the list price. The final discount rates can vary, however, by a maximum of 5 per cent and always only in the advertiser’s favour. The final discount rates are published in connection with the monthly schedule. The indicative seasonal discounts are as follows:

Monthly budget in DKK

Enhancement

Cash discount

0 – 99.999

11.00%

9.0%

100.000 – 199.999

11.45%

9.3%

200.000 – 299.999

11.90%

9.7%

300.000 – 399.999

12.35%

10.0%

400.000 – 499.999

12.80%

10.3%

500.000 – 599.999

13.25%

10.6%

600.000 – 699.999

13.70%

11.0%

700.000 – 799.999

14.15%

11.3%

800.000 – 899.999

14.60%

11.6%

900.000 – 999.999

15.05%

11.9%

1.000.000 – 1.099.999

15.50%

12.2%

1.100.000 – 1.199.999

15.95%

12.5%

1.200.000 – 1.299.999

16.40%

12.8%

1.300.000 – 1.399.999

16.85%

13.1%

1.400.000 – 1.499.999

17.30%

13.4%

1.500.000 – 1.599.999

17.75%

13.7%

1.600.000 -

18.20%

14.0%

If the revenue exceeds DKK 1.6 million per month, the cash discount will remain at 18.20 per cent enhancement/14.0 per cent cash discount. Discounts are deducted on spot level. 3.3 Agreements entered into at 17:00 on 28th February 2012 at the latest Advertisers who enter into an annual agreement with TV Sales at 17:00 on 28th February 2012 at the latest are offered the opportunity to make all or part of the annual agreement amount irrevocable. For the part of the annual agreement that is made irrevocable an exceptional 2 per cent cash discount is offered. This exceptional payment no longer applies if the advertiser does not realise the agreed irrevocable amount. Therefore, if an advertiser enters into an annual agreement and makes DKK 400,000 irrevocable, this will be paid with a 2 per cent discount of DKK 400,000. If the revenue of DKK 400,000 is not reached, it will not apply. It is thus the full exceptional payment of 2 per cent, which is later invoiced to the customer if the irrevocable amount is not realised. By entering into an annual agreement by 17:00 on 28th February 2012 the advertiser is also offered 100 per cent retroactivity during the whole agreement period.

TV 2 | Prices and conditions

JAN

FEB

MAR

APR

MAY

JUN

-60%

-50%

-45%

-30%

-5%

-15%

JUL

AUG

SEP

OCT

NOV

DEC

-45%

-30%

-15%

-5%

-20%

-50%

3.5 New business discount Advertisers who have not marketed their company or their products in TV 2s TV universe in the last 24 months are entitled to a ‘New Business’ enhancement, which is converted into a cash discount. TV Sales assesses whether the New Business discount can be offered.

4. Guarantees 4.1 Guarantees Advertisers receive a full TRP guarantee on the individual TRP campaign. If the campaign does not achieve the expected number of TRP, TV Sales places the remaining TRP, assured by the guarantee, either immediately after the end of the original campaign, in a subsequent campaign on TV 2 Charlie or on the main channel. If the campaign does not continue after a certain weekday, this has to be stated due to the placement of any compensation spot at the end of the campaign. 4.2 Further compensation for delivery below the ordered quantity If a campaign is run over 14 days with a minimum of 10 TRP, compensation is offered on any delivery below the ordered quantity. Example: A campaign of 20 TRP is purchased and at the end of the campaign period only 13 TRP have been delivered, there is thus a delivery below the ordered quantity of 7 TRP. The advertiser wants, in this particular case, to be compensated 100 per cent for the first 5 TRP. The next 2 TRP will be compensated at 200 per

cent, which is 4 TRP. The total compensation for the delivery below the ordered quantity of 7 TRP is thus 9 TRP. 4.3 Short TRP campaigns For TRP campaigns that run for three whole days or less, all exceptional compensation in connection with the delivery below the ordered quantity no longer applies. 4.4 Campaign definition A campaign is defined as a total booking of advertising time with a start date and an end date in which a product or a business is advertised. If a campaign runs continually for the same business, TV 2 considers it to be one campaign regardless of whether several products are advertised or different commercials are used. In the event that campaigns are not created according to the guidelines in Medialink, TV 2 reserves the right to combine the campaigns. If a break of more than 21 days is built into the campaign, TV 2 defines this as a new campaign with a new campaign number.

5. Ordering advertising time See section 4 ‘Ordering national advertising time’ on p. 7. Allowances, payments and general conditions, p. 27.

Charlie Charity When advertising on Charlie, advertisement screenings are given to an aid organisation. TV 2 top up the advertiser’s revenue by 15 per cent. In 2012 we will be supporting the Diabetics Association, Red Cross and Unicef. You decide who will receive your support. In that way we can create better conditions for those who need it.

| TV 2 NEWS TV 2 NEWS broadcasts up-to-date news day and night and covers breaking news by the minute. As a result, 800,000 Danish people watch TV 2 NEWS for 45 minutes every day, and with 1.7 million viewers a week, TV 2 NEWS is the seventh most popular channel in Denmark. TV2 NEWS delivers factual and serious news with thorough analyses, different views of the financial markets and updates from home and abroad. On a day-to-day basis, TV 2 NEWS broadcasts up to five programmes on finance, politics, media and culture. The programmes “Mogensen og Kristiansen”, “Tirsdagsanalysen” (the Tuesday analysis), “Ellemann/Lykketoft”, “Presselogen” (the press box), and the new “Kulturen på NEWS” (the culture on NEWS) provide in-depth coverage, ask critical questions and present debate topics from different angles.

TV 2 NEWS commercial partnership

TV 2 NEWS is present on TV, tv2.dk, Facebook as well as mobile phones and is available to Danes wherever they are - at home, at work, on a bus or train on their way to or from work, in a waiting room, bank, fitness centre, shopping centre or in a hotel. TV 2 NEWS is aimed at all Danes, but there is added importance for the 21-50 year-old group. Therefore, advertisement blocks on TV 2 NEWS are a good choice if you want to reach Danes who have interest in the economy, politics and the corporate world.

Annual package

As an advertiser it is possible to be a part of Denmark’s news channel. We offer commercial partnerships as annual packages, quarterly packages and monthly packages. The annual and quarterly packages also contain screenings around the national news on TV 2. This is a unique opportunity for advertisers with a business-to-business focus or who target the elite of Danish business.

A commercial annual partnership on TV 2 NEWS includes 1500 TRP on TV 2 NEWS, 2.7 million exposures on news.tv2.dk/nyhederne.tv2.dk/finans. tv2.dk and 250 TRP on TV 2 placed around the news broadcasts.

Contact TV Sales for more information about further general conditions.

A commercial quarterly partnership on TV 2 NEWS includes 350 TRP on TV 2 NEWS and 400,000 exposures on news.tv2.dk/nyhederne.tv2.dk/finans. tv2.dk.

Price: From DKK 4,275,000 Quarterly package

Price: From DKK 875,000 Monthly package A commercial monthly partnership on TV 2 NEWS includes 100 TRP on TV 2 NEWS. Price: From DKK 260,000 Allowances, payments and general conditions, p. 27.

TV 2 | Prices and conditions

| TV 2 Regional – Now with an 8 pm block 1 million viewers! This is how many Danes are watching when the eight TV 2 regions each broadcast local news and topical programmes from Jutland, Funen, Bornholm, Zealand and the capital area respectively. Programmes and broadcasts are aimed at the local population in the individual regions. This also applies to the regional advertisements: Tailored, targeted and effective. The regions are one of the country’s most effective media for advertisers who want a strong local sales effort, great knowledge plus optimal impact from their advertising budget. To enhance the effect even further, the regional TV spot can be easily combined with an advertisement on Tekst-TV (teletext) or on tv2.dk. On these platforms, it is now possible to communicate your message at an entirely local level.

In 2012, the TV 2 regions will offer exciting news by way of local advertisements in super prime time at 8 pm. The new block consists of only 60 seconds and is placed at the end of the regional programme and in direct connection with TV 2’s absolute top programmes, e.g. Hvem vil være millionær (Who wants to be a millionaire), Liebhaverne (real estate programme) and “Stjernerne på slottet” (Celebs on a castle). It is about finding the best combinations and the most creative solutions. We can of course help you with this.

Coverage – TV and internet TV 2 | Bornholm

TV 2 | Nord Age group

Potential viewers

Age group

Potential viewers

3 years +

490.000

3 years +

41.000

18 years +

381.000

18 years +

34.000

262.000

20-60 years

20.000

20-60 years

TV 2 | Bornholm, Internet

TV 2 | Nord, Internet Coverage

Coverage

35%

Users

100.000

Page views

35%

Users

9.200

Page views

7.500.000

650.000

TV 2 | Østjylland

TV 2 | Midt- Vest

Age group

Potential viewers

Age group

Potential viewers

3 years +

499.000

3 years +

650.000

18 years +

397.000

18 years +

500.000

20-60 years

269.000

20-60 years

359.000

TV | Midt-Vest, Internet

TV 2 | Østjylland, Internet

Coverage

Users Page views

38%.

34%

Users

168.000

Page views

17.500.000

192.000 15.000.000

TV 2 | Syd

TV 2 | Fyn

TV 2 | Øst

Age group

Potential viewers

Age group

Potential viewers

Age group

Potential viewers

Age group

3 years +

824.000

3 years +

472.000

3 years +

562.000

3 years +

1.807.000

18 years +

648.000

18 years +

394.000

18 years +

452.000

18 years +

1.475.000

20-60 years

458.000

20-60 years

260.000

20-60 years

287.000

20-60 years

1.025.000

Coverage Users Page views

TV 2 | Øst, Internet

TV 2 | Fyn, Internet

TV | Syd, Internet 36% 210.000 19.500.000

Coverage Users Page views

TV 2 | Lorry

39% 140.000 14.000.000

Coverage Users Page views

Potential viewers

TV 2 | Lorry, Internet 32% 132.000 9.800.000

Coverage Users Page views

31% 425.000 24.500.000

TV 2 | Prices and conditions

| TV 2 Regional - TV-prices | Prices for 30 second spots (DKK) REGIONS

TV 2 | Nord

BLOCK

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

11.00

300

350

400

350

250

300

350

300

250

16.10

800

700

750

850

700

400

700

650

18.15

3.500

2.750

2.100

2.750

3.250

3.500

3.250

19.30

7.000

7.500

7.750

7.500

6.000

4.250

5.500

7.500

7.750

7.000

5.500

20.00

7.700

8.250

8.525

8.250

6.600

4.675

6.050

8.250

8.525

7.700

6.050

22.30

6.500

7.000

6.500

7.000

6.000

4.500

6.000

6.500

5.500

5.000

4.500

TV | Midt-Vest

11.00

400

450

500

450

300

400

450

400

350

16.10

1.100

1.000

950

1.000

900

650

450

600

650

850

750

18.15

4.500

4.250

3.500

2.500

3.500

4.000

3.750

3.250

19.30

8.750

9.250

8.750

7.000

5.000

7.000

8.250

8.750

8.500

7.000

20.00

9.625

10.175

9.625

7.700

5.500

7.700

9.075

9.625

9.350

7.700

22.30

8.000

8.500

9.500

10.000

8.500

5.500

8.500

9.000

7.500

6.500

5.500

TV 2 | Østjylland

11.00

350

450

500

550

450

350

450

400

16.10

850

800

700

600

650

550

400

700

750

650

750

18.15

4.250

4.500

4.750

4.250

3.750

3.250

4.250

5.000

4.500

4.250

19.30

9.000

9.500

9.750

9.500

8.500

6.000

8.500

9.750

10.750

10.000

9.000

20.00

9.900

10.450

10.725

10.450

9.350

6.600

9.350

10.725

11.825

11.000

9.900

22.30

7.000

8.000

8.500

9.500

7.500

5.500

8.000

9.000

8.000

7.500

11.00

500

300

350

300

200

300

600

550

500

16.10

1.500

1.700

1.600

1.200

1.000

900

1.300

1.400

1.300

TV | Syd

18.15

6.000

6.500

6.000

5.500

4.750

3.500

5.000

5.500

6.000

19.30

12.000

12.750

12.000

11.500

10.000

7.500

10.000

11.500

12.000

11.750

11.000

TV 2 | Fyn

20.00

13.200

14.025

13.200

12.650

11.000

8.250

11.000

12.650

13.200

12.925

12.100

22.30

11.000

10.500

8.500

9.000

9.500

8.500

6.000

9.000

9.500

8.000

11.00

250

200

150

200

16.10

750

500

550

600

450

550

250

400

550

600

650

18.15

3.500

2.750

2.500

2.200

1.900

2.500

2.400

2.750

2.400

19.30

7.000

6.250

4.000

5.500

6.500

7.000

5.750

5.500

20.00

7.700

6.875

4.400

6.050

7.150

7.700

6.325

6.050 4.250

TV 2 | Lorry

22.30

6.500

6.000

6.500

7.000

6.000

4.250

6.500

5.000

4.500

11.00

1.000

1.200

1.300

1.500

1.600

1.400

950

1.300

1.400

1.300

1.100

16.10

3.000

2.750

2.500

2.750

2.300

1.600

2.750

3.000

3.250

3.000

18.15

10.000

11.000

10.500

10.000

8.500

7.000

9.500

11.000

11.500

12.000

10.500

19.30

21.000

23.000

24.000

23.500

19.000

13.000

19.000

24.500

22.500

20.00

23.100

25.300

26.400

25.850

20.900

14.300

20.900

26.950

24.750

22.30

18.000

18.500

18.000

20.500

24.500

21.500

15.000

21.500

22.000

22.500

21.000

19.000

TV 2 | Øst

11.00

450

500

600

550

400

500

550

500

450

16.10

900

800

900

650

700

600

550

750

800

950

1.000

900

18.15

3.500

3.250

3.000

2.200

3.000

3.500

3.250

19.30

7.500

7.750

8.000

8.500

7.500

6.500

4.750

6.500

6.750

7.500

7.000

TV 2 | Bornholm

20.00

8.250

8.525

8.800

9.350

8.250

7.150

5.225

7.150

7.425

8.250

7.700

22.30

6.000

6.500

7.000

7.500

8.000

7.000

5.000

7.000

6.500

11.00

150

16.10

150

18.15

650

19.30

1.200

20.00

1.320

22.30

1.100

TV 2 / Nord Europaplads 16 8000 Aarhus C T: 6521 5114 E: nord@tv2.dk

TV 2 / Midt-Vest Europaplads 16 8000 Aarhus C T: 6521 5117 E: midt-vest@tv2.dk

TV 2 / Østjylland Europaplads 16 8000 Aarhus C T: 6521 5113 E: oestjylland@tv2.dk

TV 2 / Syd Europaplads 16 8000 Aarhus C T: 6521 5115 E: syd@tv2.dk

TV 2 / Fyn Rugaardsvej 25 5100 Odense C T: 6521 1847 E: fyn@tv2.dk

TV 2 / Lorry Teglholm Allé 16 2450 København SV T: 3975 7644 E: lorry@tv2.dk

TV 2 / Øst Kildemarksvej 7 4760 Vordingborg T: 5536 5611 E: oest@tv2.dk

TV 2 / Bornholm Kildemarksvej 7 4760 Vordingborg T: 5536 5611 E: bornholm@tv2.dk

| Revenue discount Revenue discount (DKK) Cash discount (%)

0-124.999

125.000199.999

200.000399.999

400.000599.999

600.000799.999

800.000999.999

1.000.0001.499.000

10%

12%

15%

16%

1.500.0001.999.999

17%

2.000.0002.499.999

2.500.0002.999.999

3.000.0003.499.999

3.500.0003.999.999

4.000.0004.499.999

4.500.0004.999.999

5.000.000+

18%

19%

20%

21%

22%

23%

24%

Price example: A 20 second spot in January (index 80) in the 19:30 block in region Nord: 6870 x 800/100 = DKK 5576

TV 2 | Prices and conditions

| TV 2 Regional – Conditions for regional TV The cost of running a campaign on the TV 2 regions depends on whether the advertiser is a regional or a national advertiser. If the advertiser is national and wishes to use a national spot regionally without regional variation, a supplement of 25 per cent will be imposed, which is calculated based on the spot’s gross screening price.

1. Prices The above-mentioned prices are divided into the individual regions and all of them assume that the advertiser is a regional advertiser. Spot prices on individual regions for regional advertisers Page 18 shows the price of advertising for the various regional blocks for regional advertisers. As the regions differ in size, our prices vary per spot in relation to the individual region’s population. All prices are exclusive of VAT. Different spot lengths The starting point for the price calculation is a 30 second spot = index 100. You can find the applicable index for other spot lengths on page 20.

2. Supplements 2.1 Placement in the block An advertising spot with a placement first or last in the advertising block can be ordered for a supplement on the spot price of 5 per cent. 2.2 Split spot A split spot can consist of two or more spots which, in TV Sales’ opinion, relate to each other in their creative design. The total price for a split spot is calculated on the basis of the price for each of the spots plus a supplement of 5 per cent. The supplement is applied to the basic price of all split spot screenings in a campaign. A split spot cannot be booked in a block at 20:00 and 22:25. 2.3 Demand supplement/reduction TV Sales reserves the right to add/deduct supplement/reduce blocks. An announcement will be made on this and the size of the supplement will appear in the announcement. 2.4 National supplement National spots without regional variation have subject to a supplement of 25 per cent of the spot’s gross screening price.

3. Discount

5. Booking regional advertising time

3.1 Annual agreement TV Sales offers regional advertisers the opportunity to enter into an annual agreement. An annual agreement is a written agreement between the advertiser and TV Sales regarding the advertiser’s expected revenue in TV Sales during the calendar year. The annual agreement includes the expected revenue and, thus, discount for the following: - regional advertising time on TV 2’s regions - internet (regional)

5.1 Online booking Media agencies have a direct link to TV 2 Medialink, which provides the opportunity to repeat, book and change advertisements online. The advertising planning department acts on behalf of agencies that are not online. The following description of advertising time booking options for agencies therefore covers both online and offline. If further information regarding TV 2 Medialink is required, please contact TV 2’s advertising planning department (tel. +45 39 75 75 75).

3.2 Revenue discount On entering into the annual agreement a cash discount is given. Contact the regional adviser about this. The discount is related to the advertiser’s total regional revenue. That is to say that the total revenue in several regions is used as a basis for calculation of the discount’s size (see the table on page 18). Weekly campaign discount During 2012, TV Sales will be offering an extra revenue-related discount in the following weeks: - Weeks 1-9, a discount of 10 per cent - Weeks 26-32, a discount of 10 per cent - Weeks 51-52, a discount of 10 per cent

Booking orders via TV 2 Medialink or by email is considered a booking and, therefore, binding for the orderer. The booking is confirmed in the form of a campaign summary with a TV Sales campaign number for agencies that are not online. Online agencies retrieve the campaign summary themselves in the system as confirmation. If there is no available time, the advertiser is offered the opportunity to be put on the waiting list, which gives priority when time is available. The campaign’s maximum budget must be stated at the time of booking and cannot subsequently be decreased. Bookings cannot be made which exceed the maximum budget unless this is revised accordingly.

A campaign is defined as a total booking of advertising time for one product or business with a start date and an end date. If a break of more than 21 5.2 Changes and cancellations days is built into the campaign, TV Sales defines this Changes or cancellations of bookings must be as a new campaign with a new campaign number. made in writing to TV 2. TV advertising slots cannot be transferred. The placement of cam3.4 New advertiser – introductory discount paigns can be freely changed up to 21 working Advertisers who have not marketed themselves days before the first screening. If campaigns are on TV 2 in the last 24 months are offered an moved later than 21 working days before the first introductory discount/New Business discount. screening, a fee of 30 per cent of the revenue of The discount is only given on an initial campaign what has been moved is payable. and for a maximum of the first nine consecutive weeks. Contact the regional adviser for more 5.4 Rules regarding cancellation/downscaling information. of campaigns Campaigns which have been booked cannot be freely 3.5 Other offers on TV 2’s regions cancelled. If a campaign is cancelled earlier than 40 We also offer other opportunities to meet indi- working days before the campaign’s first screening, 15 vidual advertisers’ wishes. Contact the regional per cent of the cancelled revenue is payable. adviser for more information about: If a campaign is cancelled between 40 and 21 work- Case stories ing days before the campaign’s first screening, 30 - Packages per cent of the cancelled revenue is payable. - 5-8 second campaigns

4. Guarantees TV Sales offers viewer number guarantees, at the campaign level. In order to be able to achieve the viewer number guarantees individual conditions must be fulfilled. Contact the regional adviser for more information.

If a campaign is cancelled later than 21 working days before the campaign’s first screening, the full value of the campaign is payable. Allowances, payments and general conditions, p. 27. TV 2 | Prices and conditions

| TV 2 Regional | Different spot lengths Spot length (seconds)

Price index

Spot length (seconds)

6 7 8 9 10 11 12 13 14 15

49 52 54 55 58 60 63 65 67 69

17 18 19 20 21 22 23 24 25 26

TV 2 | Prices and conditions

Price index

Spot length (seconds)

Price index

Spot length (seconds)

Price index

119

74 76 78 80 82 85 87 89 91 93

28 29 30 31 32 33 34 35 36 37

98 99 100 104 106 108 111 113 115 117

39 40 41 42 43 44 45 46 47 48

122 124 126 128 130 133 135 137 139 141

Spot length (seconds)

Price index

Spot length (seconds)

Price index

Spot length (seconds)

Price index

144

50 51 52 53 54 55 56 57 58 59

146 148 150 152 155 157 159 161 163 166

61 62 63 64 65 66 67 68 69 70

Spot length (seconds)

Price index

168

170 172 174 177 179 181 183 185 188 190

72 73 74 75 76 77 78 79 80 81

192

216

194 196 199 201 203 205 207 210 212 214

83 84 85 86 87 88 89 90

218 221 223 225 227 230 232 234

TV 2 FIRST gives the most!

Did you know that TV 2’s website is the third most visited website in Denmark? Around 50 per cent of traffic uses TV 2’s front page as the entrance site. FIRST gives almost double that. TV 2 has created the ownership product TV 2 FIRST, which gives the customer the front page for 24 hours (like the ordinary front page ownership) including alternative entrance sites with frequency 1 – the first time the user visits the site.

FIRST is TV 2’s best coverage product. FIRST gives the most.

Normal ownership Entrance through TV 2’s front page

50%

of visitors are exposed to the ownership

TV 2 FIRST ownership

Entrance though all TV 2’s strong site-brands

98%

of visitors are exposed to the ownership

Pure Inscreen

100% Inscreen!!

ly n o y Pa at h w r fo n e e s is

930 × 180

300 × 250

| tv2.dk tv2.dk is one of Denmark’s largest commercial news websites and reaches a large proportion of the Danish population. By offering advertisers the right commercial products we guarantee results on tv2.dk.

on your demography on tv2.dk. The target audience can also be reached through our many niche sites that are recognised by strong synergies between content and commercial messages.

In addition to that, tv2.dk makes use of Denmark’s best behavioural targeting technologies. This enables us to target your advertising investment towards specific behavioural groups which are already in the market and therefore show the right buying behaviour.

On tv2.dk you can reach very specific target audiences in several intelligent ways. The target audience packages are a product in which high affinity will ensure that your precise target audience is exposed based

If advertisers wish to gain a high level of coverage and a high ad click rate, our unique coverage products FIRST and Ownerships are good choices. Here, you are given great visibility on tv2.dk for 24 hours, and your message is conveyed clearly to the consumer in an effective way.

Ownership – Front page Front page Weekday

Weekend

Expandable weekday Expandable weekend

Branding banner front page Formats

Net price (DKK)

999x180 arch on both sides 300x250 on first screen

80,000

999x180 arch on both sides 300x250 on first screen

55,000

999x180 expand arch on both sides 300x250 on first screen

85,000

999x180 expand arch on both sides 300x250 on first screen

60,000

Net price (DKK)

Weekday

40,000

Weekend

27,000

Target groups

Ownership – Sections Ownership – Sections

Sections on front page 930x600

WEB-TV

Bruttopris 55.000

sporten.tv2.dk

45.000

nyhederne.tv2.dk weekend

37.000

sporten.tv2.dk weekend

45.000

CPM

finans.tv2.dk

140

130

nyhederne.tv2.dk

110

100

sporten.tv2.dk

110

100

vejret.tv2.dk

110

100

12+ Pure Inscreen

go.tv2.dk

110

100

12+ Pure Behavioural Targeting

Beep

110

100

12+ Pure Re-targeting

12+

110

100

Pure People 20-40

Other

110

100

Pure Male 20-40

Pure Female 20-40

Pure Customised

Expandable banner 930x180 a CPM 10 is added to the net price.

tv2.dk

nyhederne.tv2.dk

Target groups

WEB-TV Maxi- WEB-TV More mum 10 sec. than 10 sec. without closewith closebutton button

Placement

Special placement TV 2 FIRST

Placement

Ownership on TV 2’s front page + first alternative entrance to the TV 2 universe. Formats Weekday

Weekend

Net price (DKK)

999x180 arch on both sides 300x250 on first screen

110,000*

999x180 arch on both sides 300x250 on first screen

75,000*

*The price for TV 2 FIRST depends on whether sales are made in sections and is reduced according to an average user key for each section to be excluded.

All formats CPM

finans.tv2.dk

nyhederne.tv2.dk

sporten.tv2.dk

bavian.tv2.dk

145

tvtid.tv2.dk

vejret.tv2.dk

go.tv2.dk

Beep

Other

TV 2 | Prices and conditions

| tv2.dk Banner placement on tv2.dk Pure Inscreen

Ownership

Annual agreement

New Business discount

Advertisers are invited to enter into an annual agreement when the revenue exceeds DKK 200,000.

Advertisers who have not marketed on tv2.dk for the last 24 months are offered a New Business discount of 15 per cent. The discount is offered on the first booked campaign. Contact your consultant for further information.

An annual agreement is a written agreement between the advertiser and TV 2 NET on the advertiserâ&#x20AC;&#x2122;s expected revenue on ad space on tv2.dk.

tv2.dk

An annual agreement ensures the advertiser all the advantages that come with the agreed annual revenue from the first campaign. An extraordinary discount of 5 per cent is offered in the case of a written annual agreement. If the yearly revenue is not met, the extraordinary price is cancelled, and the customer will receive an additional invoice of the full price of 5 per cent including an adjustment of the revenue discount according to the final revenue.

TV 2 | Prices and conditions

Discount structure Revenue discount 2012

Discount (per cent)

10.000 - 14.999

15.000 - 29.999

30.000 - 44.999

50.000 - 59.999

60.000 - 74.999

75.000 - 99.999

100.000 - 149.999

150.000 - 199.999

200.000 - 299.999

300.000 + negotiations

| TV 2 Mobile With TV 2 Mobile you have access to TV 2, in the same way as you do on TV, Tekst-TV (teletext) and tv2.dk, from your mobile phone. TV 2 Mobile offers a unique penetration on smartphones, for example more than 58 per cent of iPhone users have at least one app from TV 2 installed.

You can reach very specific audiences via our niche sites/apps: Nyhederne (news), Vejret (weather), Sporten (sports), TVTID and many other mobile apps and sites. All of these niches attract their respective audience through unique content elements.

| Pakker

Prices iPhone iOS

Android

Browser/ other

Finance-app

100

Sports-app

News-app

Front page

TVTID

Weather

VIP

Other apps/ placements/ ROS

Gold (Equal to CPM 45) Der tilbydes 2.000.000 visninger 2,000,000 screenings are offered. The price for this package is DKK 90,000. This price cannot be combined with other discount types. TV 2 recommends the Gold campaign to be run down over three weeks.

All prices are CPM in DKK.

New Business discount

TV 2 also makes several apps available during special events such as Tour de France. Please contact TV 2 NET, if you are interested in this kind of event sponsorship. In the case of special wishes or limitations on the campaign (e.g. time control or geographic location) a CPM of 20 is added to the price.

Silver (Equal to CPM 50) 1,000,000 screenings are offered. The price for this package is DKK 50,000. This price cannot be combined with other discount types. TV 2 recommends the Silver campaign to be run for two weeks.

Discounts Budget (DKK)

Revenue discount

New Business

0-14,999

0%.

Bronze

15,000-19,999

2%.

(Equal to CPM 55)

20,000-24,999

4%.

25,000-34,999

10%

35,000-44,999

12%

10%

45,000-64,999

15%

10%

Banner specifications Dimension Size Formats

320x50 Maximum 50 kb PNG, JPG, GIF and animated GIF can be used. Rotation time is 6 seconds.

TV 2 Mobile also offers special solutions such as ownership on starting screen, vouchers, digital scratch cards and other exciting possibilities. Please contact TV 2 NET to find out more.

500,000 screenings are offered. The price for this package is DKK 27,500. This price cannot be combined with other discount types. TV 2 recommends the Bronze campaign to be run for one week.

Advertisers who have not marketed on TV 2 NET for the last 24 months are offered a New Business discount. The discount is added from the beginning of the campaign to the end of the calendar year. Contact your sales consultant for further information. Annual agreement TV 2 invites advertisers to enter into an annual agreement when the revenue exceeds DKK 150,000. An annual agreement is a written agreement between the advertiser and TV 2 on the advertiserâ&#x20AC;&#x2122;s expected revenue on ad space on TV 2 NET. An annual agreement ensures the advertiser all the advantages that come with the agreed annual revenue from the first campaign. An extraordinary discount of 5 per cent is offered in the case of a written annual agreement. If the yearly revenue is not met, the extraordinary price is cancelled, and the customer will receive an additional invoice of the full price of 5 per cent including an adjustment of the revenue discount according to the final revenue. Allowances, payments and general conditions, p. 27.

TV 2 | Prices and conditions

TV2 | PRISER OG BETINGELSER

tv2.dk Behaviouraltargeting

More exposure to the user who has already shown interest

The user is exposed to relevant banners based on information on - Websites visited by the user - The consistency of the websites that the user has visited - Searches made by the user

1. The user is on the internet

tour.tv2.dk

Search:

Indgange gennem alle TV2’s sider

Cycling

2. Data on the user’s online behaviour is collected

tour.tv2.dk Indgang gennem TV2s forside

40% Normalt ejerskab

Indgange genem TV2s forside

3. Banners on all TV 2’s sites can now be targeted at the individual user and the user’s behaviour

tv2.dk Retargeting

More exposure to the user who has already shown interest

1. The user visits dans.tv2.dk

dans.tv2.dk

2. A cookie is saved on the user’s browser 3. The user is recognised by TV 2’s different sites and is exposed to ‘Vild Med Dans’ banners

| TV 2 Tekst-TV (teletext) TV 2’s Tekst-TV has kept 1,500,000 Danes up to date for many years. This medium is used by people from all age groups and can now be reached from three platforms: TV, internet and mobile phone. Tekst-TV is a commercial medium that continuously shows results for advertisers. There is a high level of coverage among Danes and good

Tekst-TV (teletext) – pages and banners Product Page inclusive of page number

Tekst-TV page per week (DKK)

Underside per week (DKK)

6.300

2.500

Tekst-TV banner Tekst-TV banner

Tekst-TV banner per week (DKK)

Page 100

13,000

News

12,000

Sports

11,000

TV-Guide

12,000

Weather

7,500

Travel

5,000

12+ Tekst-TV Other

10,000 Please ask your TV 2 consultant

opportunity to change your message easily and fast on both banners and pages – without production costs.

Specifications

Tekst-TV works for a broad spectrum of advertisers across businesses and can be used both as a single medium or in combination with e.g. tv2.dk or our TV medium.

You are also welcome to contact your consultant, who will assist you and ensure successful advertising on Tekst-TV.

See information on colours and fonts on Tekst-TV page 899.

Discount Revenue

Discount

New Business discount

Annual agreement

15%

10%

80,000-124,999

10%

15%

10%

125,000-149,999

12%

15%

10%

150,000-174,999

15%

10%

175,000-199,999

17%

15%

10%

Individual negotiations

15%

10%

0-79,999

200,000 +

Tekst-TV – New Business packages

weeks New Bizz Package (DKK) Page Banner 12+ New Bizz discount Net price Daily price

weeks 4 weeks

New Bizz package (DKK)

25,200

Page

40,000

Banner 12+

50% 32,600 1,165

12 weeks 75,000 120,000

New Bizz discount Net price

60% 78,240

Daily price

932

20% extra For every 10 per cent you expand your revenue compared to your 2011 level, TV 2 NET will honour this with an extra 20 per cent in products (Tekst-TV banners) net price valid at the time.

Annual agreement When an annual agreement is entered into, TV 2 NET offers an additional discount of 10 per cent, which is deducted from the revenue after the revenue discount has been deducted. New Business discount Advertisers who have not marketed on TV 2 ‘s Tekst-TV (teletext) for the last 24 months are offered a New Business discount on their first Tekst-TV campaign. A discount of 15 per cent is offered on the first booked campaign period. Allowances, payments and general conditions, p. 27.

TV 2 | Prices and conditions

| Allowances, payments and general conditions Refunds and fees Refunds and fees are calculated based on the campaign’s gross price after the deduction of order related discounts and advertisement discounts, and are deducted at the time of the campaign is invoiced. Payment security refund A 1 per cent payment security refund is available on all advertising campaigns on TV 2. The payment security refund is given to all orderers who ask for continuous payment security in the form of a bank guarantee, closed account or participation in ‘Danske reklame- og relationsbureauers Brancheforening (DRRB)’s (Danish advertising and public relations agencies sector association). ‘Sikkerhedsordning for udvalgte danske medier’ (Payment security scheme for selected Danish media). Online and campaign management refund Contact TV Sales for further information. Agency fee A 5 per cent agency fee is available on all regional TV campaigns and on Tekst-TV campaigns. The fee is given to advertising and media agencies who have asked for continuous payment security. Regional campaigns at a national price are subject to the national rules refund payments. Information refund A 2 per cent information refund is available on all advertising campaigns on tv2.dk. The fee is given to advertising and media agencies who have asked for continuous payment security. Technical refund: A 4 per cent technical refund is available on all advertising campaigns on tv2.dk. The refund is given to advertising and media agencies who fulfil TV 2’s technical requirements and have asked for continuous payment security.

Payment terms All orderers who provide continuous payment security are invoiced on the Tuesday after each month of booking and have a payment deadline of date of invoice + 30 days. The guarantee is calculated on the basis of the two largest consecutive months’ revenue in the last 12 months, however a minimum of DKK 200,000. Orderers who have asked for continuous payment security have the opportunity to enter into an agreement with TV 2’s Økonomiafdeling (finance department) regarding a cash discount with a short time allowed for payment. Orderers paying in advance must be aware that the prepayment must be with TV 2 at least 8 days before the start of the campaign. Customers paying in advance are invoiced weekly. In the event of a violation of the payment terms the right to a refund lapses. In the case of late payment interest of 1 per cent is added on the amount of the invoice as from every started month.

Complaints about a missing broadcast etc. In the case of a missing broadcast, the broadcast of an incorrect TV advertisement, incomplete broadcast or other essential defects, which are due to TV 2, the orderer is entitled to a refund of the amount which has been paid for the broadcast in question. If a picture disappears or there is an outage of sound in parts of the broadcast area, a proportional part of the amount paid will be refunded. Outage in less than 10 per cent of the broadcast area does not give entitlement to the right to a refund. The orderer cannot make any other demands on TV 2. A complaint must be made in writing five days at the latest after the date of the broadcast. A complaint about a TV advertisement which is scheduled for a repeat broadcast before the expiry of the five-day deadline must, however, take place immediately. Suspension of a TV advertisement TV 2 is entitled to reject, limit or suspend the broadcast of a TV advertisement in the event e.g.: 1. Of intervention from a public authority or justified objections against the continuation of the TV advertisement. 2. That the TV advertisement is not received in time, or that the material submitted does not comply with the technical specifications.

General conditions

Rejection of competitors’ TV adverts

Responsibility for the TV advertisement’s content

TV 2 rejects competitors’ TV adverts which are considered might have a significant negative effect on TV 2 in the form of loss of viewers and/ or loss of revenue.

The responsibility for ensuring that a TV advertisement is not illegal, including disputes regarding third party rights, rests with the advertiser/orderer. This applies regardless of TV 2’s acceptance of the TV advertisement for broadcast. The advertiser/orderer guarantees that the TV advertisement is legally produced, and that the necessary permissions have been obtained. The advertiser/orderer must indemnify TV 2 and anyone else who contributes to the broadcast of the TV advertisement against any loss which might be incurred as a consequence of the broadcast of an illegal TV advertisement. TV 2 is obliged to reject TV advertisements which TV 2 finds breach applicable laws at any time. Furthermore, TV 2 has the right to reject TV advertisements that TV 2 finds are inappropriate for broadcast.

A decision regarding rejection will be based on a specific assessment of: - The materiality of the competitive conditions - The specific TV advertisement’s design and content.

Legal advice Free legal advice TV 2 is obliged to ensure that all advertisements which are shown on TV 2 comply with the applicable legislation. In order to avoid a situation where an advertisement has to be rejected, TV 2 offers to assess the legality of an advertisement before it is broadcast. The responsibility for the advertisement’s legality rests, however, with the advertiser/orderer regardless of TV 2’s assessment. Please contact TV 2 Jura (legal department) on tel. +45 39 75 75 75 for further information. TV 2 | Prices and conditions

JANUARY

Booking calendar TV Sales

17 18

10 11

APRIL

MARCH

FEBRUARY

SA SU

28 29

21 22

14 15

7 16

24 25

SA SU

WEEK

4 11

SA SU

FR 11 12

3 18 19

WEEK

SA SU

7 20

14 19

6 12

AUGUST

WEEK

JULY

SA SU

WEEK

14 15

21 29

20 28

8 27

21 22 9

20 28 29

19 27

18 26

17 25

16 31

2012 25 26

WEEK

3 30

JUNE

WEEK

MAY

9 10

29 30

22 23

15 16

SA SU

11 12

SA SU

25 26

18 19

SA SU

TU 7

WEEK MO 6

14 15

22 23

5 12 13

16 17

28 29

21 22

3 15

10 14

9 13

2 12

8 11

1 24

7 19 20

23 24

18 18

17 21

16 20

15 19

14 18

20 25

26 27

22 27

21 26

21 25

DECEMBER

NOVEMBER

OCTOBER

11 17

FR 3 51

10 24 25

WE 49

17 18

10 11

WEEK

SA SU

16 23

WEEK

SA SU

WEEK

SA SU

12 19

45 47

46 27 28

Europaplads 16 8000 Aarhus C T: +45 65 21 51 09 F: +45 86 75 5114 E: salg@tv2.dk

20 21

13 14

SEPTEMBER WE

WEEK 35

15 16

22 23

4 21

29 30

11 20 28

3 19 27

10 18 26

36 17 25

38 24

TV 2 | Danmark A/S

The red-circled dates are the deadlines for entering requests for monthly bookings with TV 2

Teglholm Allé 16 2450 Copenhagen SV T: +45 39 75 75 75 F: +45 39 75 75 00 E: salg@tv2.dk