SKULL AND BONES

SKULL AND BON E S

F eel- good fashion

“Our 2022 range, launching in [the northern hemisphere] Spring, will feature basic colours, and a few pops as well, all in sexy silhouettes that contour the body nicely,” says Robert Matysiewski, President and co-owner of Skull And Bones.

“Our prints for Spring will be a fresh take on Vintage Pride, and will launch in April. More bright f lorals, stripes and tie-dyes are coming soon. We’ll also be offering size 3XL as we’ve received a lot of requests for larger sizes.”

Skull And Bones are certainly tapping into the Zeitgeist of 2022 with bright, optimistic colours, plus the growing popularity of the thong, which many brands are reporting.

“We’ve seen a strong sales boost in thongs recently. Guys are feeling more comfortable with their bodies and showing them off. We’ve started to add them into the majority of our prints,” says Robert.

Part of Skull And Bones success has been listening to their customers. “We launched around our logo and started with selling only basics. We found that the market was saturated with basics and not many players were doing fashion with quality. So we added a print to the collection, which became our best seller. Then we started to build our collections around prints only and then reverted back to adding basics in slowly.”

Robert says the aim of Skull And Bones is to help men feel comfortable while being fashionable at the same time. “We strive to provide our customer with the best experience possible. We find the softest and most comfortable fabrics first, then through our sampling process and fittings, we make sure that we get the perfect proportions between the two.”

ÔSKULLANDBONES.COM

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