THE PACK

BIG BOYS’ TOYS

T HE PACK

Fantas y F eels

“Fun, comfort and sex!” That’s what ThePack co-founder, Thijs Van Herten said when DNA asked him what made his 2022 range stand out. We approve!

“Everyone is thirsty for uncomplicated fun and optimism, so we’ll bring in dynamic, bright, fun prints that’ll make you smile every time you slide into them,” he says. “For comfort, we’ll be extending our microfiber, modal and viscose collection in new silhouettes and classic colours for the ultimate, silky-smooth experience whether you’re active or in workcation mode.

“We’re also launching premium hand-made leather gear, body chains and gender nonconforming lace garments so you can feel your fantasy.”

ThePack have been pushing boundaries since they launched a couple of years ago, and it’s been a strategy that’s worked for them. “Next to some of our popular harnesses, which we had to create a waitlist for at one point, our current best-seller is the Gari Brief. It’s a free-balling experience, eye-catching, comfortable and supported by its moisture wicking and high stretch fabric,” says Thijs.

“When we launched, we didn’t restrict ourselves to fashion cycles, and that has allowed us to be even more inspired and work independently.

“We always thought that commercial styles would sell the best – that’s what they taught us in fashion and marketing school – however, we’re becoming more aware that people just love self-expression. Our more complex and intricate harnesses, as well as some of our unique pieces, have been f lying off the shelves faster than we dared dream. This is great as it strengthens our vision and inspires us to go further and to be more creative and unapologetic in our approach.”