Graphic Design Portfolio by Georgia Nevison

GEORGIA NEVISON FOLDER THREE +GRAPHIC DESIGN PORTFOLIO + ADVERTISEMENTS & EDITORIALS

SECTION ONE + AVEDA INTERNSHIP

SECTION TWO + ADVERTISING & EDITORIAL

SECTION THREE + BRAND IDENTITIES

EXPERIENCE AT AVEDA CANADA During summer 2010, I worked at Aveda Canada in Toronto as a junior design intern. This opportunity allowed me to gain early experience working in the field as a student. Within the second week of my part-time internship, I was hired on as a full time designer for the remainder of the summer. Working with two other designers, I was given the privilege of working solo on many campaigns, product launches, and events for all Aveda stores, salons and schools, designing in store signage, labels, catalogues, brochures, logo and business identities, e-blasts, posters, forms, coupons, business cards, and tent cards. Working for a Canadian company I also expanded my skills by designing many bilingual material. A new challenge then, creating forms, signage and e-blasts in both

French and English, but now I am very capable of working different languages into one design. What started out as just an internship, and what became a job and experience proved to be the biggest step in my design education thus far. Having worked in a firm before completing of my degree gave me a different perspective and advantage to my classmates when I returned to school in the fall. I have now worked with real deadlines, printers, clients and all in a very fast pace environment. The skills and knowledge I learnt during this summer have truly benefited me, and have influenced my work for the better. This section of my portfolio is a selection of many pieces of work that I created for Aveda Canada and their stores, salons and schools.

INTERNSHIP + BROCHURES + MAGALOGUE COVER + BOOKMARKS + FORMS + EASELS + TENT CARDS + E-BLASTS +GIFT CARD HOLDERS + FIXX PACKAGING

oho

6868

BROCHURE Toronto Salon Academy 4 Fold Brochure t o r o n t o

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queen street west Queen Street West between University Ave. & Ossington TTC — Exit Osgoode station on Yonge/University line Queen West is one of the city’s most popular shopping districts. It features trendy restaurants, cutting-edge fashion, galleries, antique shops and dance clubs.

restaurants • bars Babur Restaurant [Indian] 273 Queen St. W. • 416.599.7720 Fressen [Vegetarian] 478 Queen St. W. • 416.504.5127 Habitat Lounge [Cocktails] 735 Queen St. W. • 416.599.7720

hotel

t o r o n t o

Cosmopolitan • 416.362.1777 8 Colborne Street | www.cosmotoronto.com Collega Corporate Rate $159 – $205 CAD Pantages Suites • 416.362.1777 / 1.866.852.1777 200 Victoria Street | www.pantageshotel.com Collega Corporate Rate $179 – $209 CAD

taxi

125 King Street East, Toronto, ON M5C 1G6 T 416.941.8906 F 416.941.9526

shops

driving + parking

Change Room 425 Queen St. W. 416.977.0088 Girl Friday 740 Queen St. W. 416.364.2511 Jet Rag 359 Queen St. W. 416.979.2677 Lululemon Athletica 342 Queen St. West 416.703.1399 The Mothership 831 Queen St. W. 416.535.8618

TTC — Exit Osgoode station on Yonge/University line

•

478 Queen St. W. • 416.504.5127

Habitat Lounge [Cocktails] 735 Queen St. W. • 416.599.7720

aveda-institutetoronto.com

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Collega Corporate Rate $159 – $205 CAD Enjoy many great dining options that are walking distance from the Academy. Pantages Suites • 416.362.1777 / 1.866.852.1777 200 Victoria Street | www.pantageshotel.com Collega Corporate Rate $179 – $209 CAD

•

Soho Metropolitan Hiro Sushi [Japanese]Hotel • 416-599-8800 318 Wellington West | www.metropolitan.com/soho 171 King St. W. • Street 416.304.0550 Toronto Marriott Eaton Centre • 416.597.9200 Izakaya [Japanese]

Lee Restaurant fusion] Beck 416.751.5555[Asian Crown 416.292.1212 Diamond 416.366.6868 603 King St. W. • 416.504.7867

restaurants • bars Rivoli [Fusion, Cocktails, Billiards, Music] 344 Queen St. W. • 416.596.1908

Hiro Sushi [Japanese] 171 King St. W. • 416.304.0550 shops Aritzia 280 Queen St. W. 416.977.9919

Izakaya [Japanese] Change Room 69 Front St.E. 416.703.8658 425 Queen St. W.• 416.977.0088

Take the Yonge/University line to King Station. Exit the station and go East on King Street. The Institute/Academy is located at 125 King Street East (approx. 5 minute walk).

t o r o n t o

525 Bay Street | www.marriott.com Babur Restaurant [Indian] 69 Front St.E. • 416.703.8658 Enjoy many great dining options that are walking distance 273 Queen St. W. • 416.599.7720 Jamie Kennedy Wine Bar [Bistro] Fressen [Vegetarian] 9 Church St. 416.362.1957 from the Academy. • taxi

Take the 401 to the Don Valley Parkway (DVP) South. Exit at Richmond Street, turn left on Church Street. The Institute/Academy is located on King Street East at Church Street. Parking lots are available on Church Street. It is not recommended to park on King Street, as parking is not permitted Monday-Friday from 4-6pm.

subway

hotel Cosmopolitan • 416.362.1777 near theu academy | www.cosmotoronto.com h8 Colborne b oStreet r h o o d

restaurants bars near the academy restaurants bars Queen West is one of the city’s most popular shopping districts. It features trendy restaurants, cutting-edge fashion, galleries, antique shops and dance clubs.

Queen Mother Cafe [Pan Asian/Thai] 208 Queen St. W. • 416.598.4719

Rivoli [Fusion, Cocktails, Billiards, Music] 344 Queen St. W. • 416.596.1908

Aritzia 280 Queen St. W. 416.977.9919

queen street west

Beck 416.751.5555 Crown 416.292.1212 Diamond 416.366.6868

Queen Mother Cafe [Pan Asian/Thai] 208 Queen St. W. • 416.598.4719

n e i g h b o u r h o o d

t o r Queen o Street n West t between o University b yAve. & Ossington n e i g

Soho Metropolitan Hotel • 416-599-8800 318 Wellington Street West | www.metropolitan.com/soho Toronto Marriott Eaton Centre • 416.597.9200 525 Bay Street | www.marriott.com

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Friday Jamie Girl Kennedy Wine Bar [Bistro] 740 Queen St. W. 416.364.2511 9 Church St. • 416.362.1957 Jet Rag 359 Queen St. W.

416.979.2677 Lee Restaurant [Asian fusion] Lululemon Athletica 342 Queen St.W. West 603 King St. 416.504.7867 • aveda-academysalon.ca 416.703.1399 The Mothership Mercatto (Deli/Take-out) [Italian] 831 Queen St. W. 416.535.8618 to go in Toronto 15 Toronto St. Where • 416.955.0258

When visiting the Aveda Institute & Academy, we encourage you to bring a re-useable coffee mug and water bottle. Let’s work together to set an example for environmental leadership & responsibility.

Mercatto (Deli/Take-out) [Italian] 15 Toronto St. • 416.955.0258

Terroni [Italian/Pizza] 106 King Victoria St. •East, 416.955.0258 125 Street Toronto, ON M5C 1G6 T 416.941.8906 F 416.941.9526 t o r o n t o

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driving + parking Take the 401 to the Don Valley Parkway (DVP) South. Exit at bloor/yorkville Richmond Street, turn left on Church Street. The Institute/Academy Bloor Street WestStreet between & Street. Avenue Rd. lots are is located on King East atYonge Church Parking TTC — Exit station Bloor/Danforth lineto park on King available on Bay Church Street.onIt is not recommended Street, as parking is not permitted Monday-Friday from 4-6pm. Bloor/Yorkville is one of Toronto’s more elegant shopping and dining areas. Here you will find designer boutiques, antique shops, small galleries and upscale dining.

subway Take the Yonge/University line to King Station. Exit the station and go East•onbars King Street. restaurants The Institute/Academy is located at 125 King Street East Hemmingway’s [Pub fare] (approx. 5 minuteRestaurant walk). 142 Cumberland St. • 416.968.2828 Spuntini Italian Restaurant [Italian] 116 Avenue Rd. • 416.962-1110

aveda-institutetoronto.com aveda-academysalon.ca Sotto Sotto Trattoria [Italian/Meditteranean] 116 Avenue Rd. • 416.962.0011 When visiting the Aveda Institute & Academy, we encourage Yamamoto Japanese Restaurant [Japanese] you to bring a re-useable coffee mug and water bottle. 24 Bellair St. • 416.927.0077 Let’s work together to set an example for environmental leadership & responsibility.

Terroni [Italian/Pizza] 106 Victoria St. • 416.955.0258

inside opening

Brochure redesign and new branding for Aveda t o School r o n tinoToronto b y for n enew i g students. h b o u r h o o d

bloor/yorkville

demy e King m.

Bloor Street West between Yonge & Avenue Rd. TTC — Exit Bay station on Bloor/Danforth line Bloor/Yorkville is one of Toronto’s more elegant shopping and dining areas. Here you will find designer boutiques, antique shops, small galleries and upscale dining.

restaurants • bars Hemmingway’s Restaurant [Pub fare] 142 Cumberland St. • 416.968.2828 Spuntini Italian Restaurant [Italian] 116 Avenue Rd. • 416.962-1110

Sotto Sotto Trattoria [Italian/Meditteranean] 116 Avenue Rd. • 416.962.0011

rage

Where to go in Toronto cover

Yamamoto Japanese Restaurant [Japanese] 24 Bellair St. • 416.927.0077

Where

16 17 18 19 20 21 22 23

Roy Thomson Hall Royal Alexandre Theatre Royal Ontario Museum

Second City

SkyDome St. Lawrence Centre

Gardiner Museum of Ceramic Art Harbourfront Centre Hockey Hall of Fame Hummingbird Theatre

Kensington Market Mackenzie House Massey Hall Metro Toronto Convention Centre

Music Garden Olympic Spirit Centre

25 26

Princess of Wales Theatre

St. Lawrence Market Textile Museum T.O. Tix Toronto Island Ferry Terminal Cosmopolitan Hotel

Aveda Academy & Institute

t o r o n t o

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little italy (college street) College St. between Bathurst and Dufferin TTC — exit Queen’s Park station on Yonge/University line, take a taxi to your destination Enjoy open-air cafes, trattorias and shops in Toronto’s largest Italian community.

restaurants • bars Bar Italia [Italian/Cocktails] 582 College St. • 416.535.3621

toronto information www.toronto.com www.nowtoronto.com www.menupalace.com www.martiniboys.com

attractions & entertainment Air Canada Centre Home of the Toronto Raptors, Toronto Maple Leafs, major concerts & theatre productions 40 Bay Street • 416-815-5500 www.theaircanadacentre.com Hillsboro Hillsboro Ave. Ave.

BATHURST BATHURST ST. ST.

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Seaton SeatonSt. St.

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JamesSt. St. James

Xacutti [Indian] 503 College St. • 416.323.3957

other neighbourhoods Church Street [Church St., between Bloor & College] The heart of Toronto’s gay and lesbian community. Plenty of nightlife, theatre, restaurants & shopping. Distillery Historic District [Parliament St. & Mill St.] Home to several art galleries & studios, outdoor markets and dining. Greektown [Danforth Ave., between Broadview & Jones] Many Greek restaurants and a variety of shopping. Harbourfront / Toronto Islands [Harbourfront along Queen’s Quay, between Yonge & Bathurst] Toronto Islands are accessible by Ferry from the docks at Yonge & Queen’s Quay. Harbourfront is home to several cultural events, gift shops and small galleries. The Toronto Islands are a great place for outdoor activities such as cycling, rollerblading and picnics. The Beaches [Queen St. E. between Woodbine & Victoria Park] Beach, boarwalk, dining & shopping. The Beaches are also home to several festivals and outdoor activities in Toronto.

SHERBOURNE SHERBOURNE ST. ST.

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12 Longboat Ave. Ave. 12 Longboat

restaurants • bars

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urne Sherbourne Lower LowerSherbo

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n e i g h b o u r h o o d

Enjoy many great dining options that are walking distance from the Academy.

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t o r o n t o

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Hiro Sushi [Japanese] 171 King St. W. • 416.304.0550 Izakaya [Japanese] 69 Front St.E. • 416.703.8658

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son Richard Richardson

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Theatre/Entertainment District www.totix.com www.ticketmaster.ca www.mirvish.com

QUEENS QUAY QUAY QUEENS

12 Longboat Ave. Ave. 12 Longboat

17 17

Royal Ontario Museum 100 Queen’s Park • 416.586.8000 www.rom.ca

hotel

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19 19

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10 10

Kensington Market Vintage shopping Between Dundas & College, West of Spadina

Veni Vidi Vici [Italian] 650 College St. • 416.536.8550

Court Court St. St.

Lombard St. St. Lombard

Melinda Melinda St St

KING KING KING KING

18 18

UNION STATION STATION UNION

CN Tower 301 Front St. W. • 416.86.TOWER www.cntower.ca

Kalendar Cafe & Bistro 546 College St. • 416.923.4138

QUEEN QUEEN

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31 31

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21 21

Shuter St. St. Shuter

22 22

Coco Lezzone Grill & Bar [Italian/Meditteranean] 602 College St. • 416.535.1489

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Maple Maple Ave. Ave.

1 1

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MutualSt. St. Mutual SPADINA AVE. SPADINA AVE.

Elm St. St.Sullivan Sullivan St. St. Elm

COLLEGE Robinson Robinson Ave. Ave. COLLEGE

Wolseley Pl. Pl. Wolseley

Inkerman Inkerman Irwin Ave. Ave. Irwin

BAY ST. ST. BAY

Augusta Ave. Ave. Tower Augusta TowerRd. Rd.

Hawthorne Hawthorne

Murray MurraySt. St. Nanton NantonAve. Ave.

PowellAve. Ave. Powell

Wood Wood St. St.

Glen GlenRd. Rd.

Grenville SHERBOURNE Grenville SHERBOURNE

BeverleySt. St. Beverley

Kensington Ave. Ave. Kensington

Leonard LeonardAv. Av.

GlGlen enRd Rd. . McCaulSt. St. McCaul

Rd. Dunbar Rd. St. Nicholas St. St.Dunbar Nicholas St. Henry HenrySt. St.

Balmuto BalmutoSt. St.

Grosvenor St. St. Baldwin St. St. Grosvenor Baldwin

16 16

Rd..

MUSEUM Parkk Rd MUSEUM Par

Cumberland Cumberland St. St. BLOOR-YONGE BLOOR-YONGE

BAY BAY

St. St. Mary Mary

Darcy St. St. Darcy

Berryman Berryman St. St.

Rosedal QUEENS Ros edalee Valle QUEENS Valleyy Rd. PARK Rd. PARK Collier St. CIRCLE Collier St. CIRCLE

KING'S KING'S COLLEGE COLLEGE CIRCLE CIRCLE

Yorkville Yorkville Ave. Ave.

Baldwin St. St. Baldwin

QUEEN'S PARK PARK QUEEN'S Glen Glen

Gloucester St. St. Gloucester Dundonald St. St. Dundonald

Maitland St.Ave. GrangeSt. Maitland Grange Ave. Alexander St. St. Alexander

20 20

Andrews St. St. Andrews

CHURCH CHURCH ST. ST.

Ross RossSt. St. BATHURST BATHURST ST. ST.

Rd. Scart ScarthhRd.

Collier St. CIRCLE Collier St. CIRCLE

Hoskin Ave. Ave. Hoskin

Scollard St. St. Scollard

Cecil St. St. St.Cecil Joseph St. St. St. Joseph

Rosedal QUEENSRos QUEENS edalee Valle Valleyy Rd. PARK PARK Rd.

KING'S KING'S COLLEGE COLLEGE CIRCLE CIRCLE

Wales Wales Ave. Ave. Hayden St. St. Hayden Charles St. St. Charles Isabella St. St. Isabella

WELLESLEY WELLESLEY

Breadabane St. St. Breadabane

16 16

Rd.. MUSEUM kk Rd Par MUSEUM Par

29 29

Severn St. St. Severn

Davenpo Dav enportrt Rd. Rd.

MT MT.PL .PLEAS EASAN T RD. HuronSt. St. ANT Huron RD.

Major St. Major St. AVENUE AVENUE RD. RD.

Bedford BedfordRd. Rd. Brunswick BrunswickAve Ave

St. St.

Nassau St. St. Nassau

Inkerman Inkerman Irwin Ave. Ave. Irwin

St. St.George GeorgeSt. St.

Walmer WalmerRd. Rd.

Brunswick BrunswickAve Ave

Dalton DaltonRd Rd

Howland HowlandAve Ave

AlbanyAve. Ave. Albany

St. St.George GeorgeSt. St.

Borden BordenSt. St.

Lippincott LippincottSt. St.

Rd. Admiral Rd. CroftAdmiral St. Croft St.

YONGE YONGE ST. ST.

Devonshire DevonshirePl. Pl.

Lippincott LippincottSt. St.

St. St.George GeorgeSt. St.

Hoskin Ave. Ave. Hoskin

Cumberland Cumberland St. St. BLOOR-YONGE BLOOR-YONGE

29 29

Oxford Oxford Severn St. St. Severn

Scollard St. St. Scollard

Mary Mary

Lowther Ave. Lowther Ave.

Prince Arthur Ave. Prince Arthur Ave.

Yorkville Yorkville Ave. Ave.

ST. GEORGE

Berryman Berryman St. St.

Rd. Scart ScarthhRd.

Davenpo Dav enportrt Rd. Rd.

BAY BAY

Harbord St. St. Harbord

Lowther Ave. Lowther Ave.

Prince Arthur Ave. Prince Arthur Ave.

Belmont St. Belmont ST.St. GEORGE

SPADINA SPADINA

Sussex Sussex

Belmont St. Belmont ST.St. GEORGE ST. GEORGE 4 4

Hillsboro Hillsboro Ave. Ave.

4 4

Lennox Lennox

Hillsboro Hillsboro Ave. Ave.

Rd. Rd .

Rd. Scart ScarthhRd.

BATHURST BATHURST

Dave Da venp nport ort

Tranby Tranby Ave. Ave.

MT MT.PL .PLEAS EASAN ANTT RD. RD.

i Visitor Information Allan Gardens Conservatory 2 Air Canada Centre Dale Dale Ave. Ave. 3 Art Gallery of Ontario Leg e n d BLOOR ST. E. BLOOR ST. W. Howard St. Selby St. St. Howard Selby St. 4 Bata Shoe Museum i Visitor Information Earl St. St. Earl 1 Allan Gardens Conservatory 5 Bus Terminal Elm Ave. Wellesley St. W. ElmSt. Ave. W. Wellesley Wellesley St. St. E. E. Wellesley University University Maple Maple Ave. Ave. of of 2 Air Canada Centre 6 Canon Theatre Toronto Toronto Dale Dale Ave. Ave. 3 Art Gallery of Ontario 7 CBC Broadcast Centre Leg end COLLEGE ST. BLOOR ST. E. Howard St. Selby St. St. Howard Selby St. 4 Bata Shoe Museum 8 City Hall, Nathan Phillips Square CARLTON ST. i Visitor Information Orde St. St. Orde Granby St. St. Granby Earl St. St. Earl McGill McGill 5 Bus Terminal 1 Allan Gardens 9 CityTV Conservatory Elm Ave. Wellesley St. W. ElmSt. Ave. W. Wellesley Wellesley St. St. E. E. Wellesley University GERRARD ST. University ST. W. W. GERRARD Maple Ave. Maple Ave. of GERRARD ST. of E. ST. E. 10 CN Tower 2 Air Canada Centre GERRARD 6 Canon Theatre Toronto Toronto Walton St. St. Walton Glenholme Glenholme Dale Dale Ave. Ave. 11 Design Exchange 7 CBC Broadcast Centre 3 Art Gallery of Ontario Leg end COLLEGE ST. BLOOR ST. E. Howard St. Selby St. St. Howard Selby St. Gould Gould St. St. 8 City Hall, Nathan Phillips Square 4 Bata Shoe 12 Distillery District i Visitor Information CARLTON ST. Museum Orde St. St. Orde Granby St. St. Granby Earl St. St. i Earl McGill DUNDAS ST. W. McGill 1 Allan Gardens 9 CityTV 5 Bus Terminal DUNDAS ST. 13 Dundas Square ST. W. W. Conservatory DUNDAS Elm Ave. esley St. W. ElmSt. Ave. W. esley Wellesley St. E. Wellesley St. E. GERRARD ST. ST. W. W. DUNDAS ST. E. GERRARD Maple Maple Ave. Ave. GERRARD ST. E. ST. E. 2 Air Canada Centre GERRARD 10 CN Tower 14 Elgin & Winter Garden Theatre 6 Canon Theatre DUNDAS ST. E. Walton St. St. Walton Glenholme Glenholme Eaton Centre Dale Centre Dale Ave. Ave. 3 Art Gallery of Ontario 11 Design Exchange 7EatonCBC 15 Fort York City Hall Hall Broadcast Centre City Howard St. Selby St. St. Howard Selby St. Gould Gould St. St. 4 Bata Shoe 12 Distillery 8 16 CARLTON Museum Britain St. District ST. City Hall, Nathan Phillips Square Gardiner Museum of Ceramic Art Britain St. Granby St. St. Granby Earl St. St. Earl i McGill Osgoode McGill Osgoode 5 Bus Terminal DUNDAS ST. 13 Dundas Square ST. W. W. 17 Harbourfront Centre Hall DUNDAS CityTV Old9 Hall Old lesley St. St. E. E. lesley City City DUNDAS ST. E. Hall Hall GERRARD ST. E. QUEEN ST. W. GERRARD ST. E. 6 Canon Theatre DUNDAS ST. 10 CN Tower 14 Elgin & Winter Garden Theatre 18 Hockey Hall of Fame QUEEN E. ST. W. QUEEN ST. E. Walton St. St. Walton Glenholme Glenholme < RICHMOND RICHMOND ST. ST. W. W. Eaton Centre Centre < RICHMOND ST. ST. W. W. < RICHMOND RICHMOND ST. ST. E. E. < 7EatonCBC 11 Design Exchange 15 Fort York 19 Hummingbird Theatre Broadcast Centre << RICHMOND City City Hall Hall Camden St. St. Camden Gould Gould St. St. 8 City Hall, Nathan Phillips Square 12 Distillery 20 Kensington Market 16 Gardiner Museum of Ceramic Art Britain District Britain St. St. ADELAIDE ADELAIDE ST. > ST. W. W. > ADELAIDE ST. > ST. W. W. > ADELAIDE ADELAIDE ST. ST. E. > ADELAIDE i Toronto Osgoode Osgoode t CityTV o r o n Pearl t St.o b Toronto y n e i13 gDundas h b o u r h E.o> o d Oxley St. St. 17 Harbourfront Centre 21 Mackenzie House Stock W. Hall Oxley Square Old9 Stock .. W. Hall Old Pearl St. Exchange City Exchange City DUNDAS ST. E. Hall Hall 10 CN Tower 18 Hockey Hall of Fame 22 Massey Hall KING ST. W. QUEEN DUNDAS ST. E. ST. W. Theatre QUEEN ST. E. ST. W. 14 Elgin & Winter Garden KING KING ST. ST. E. KING E. Glenholme Glenholme Eaton Centre Centre Eaton < RICHMOND RICHMOND ST. ST. W. W. < RICHMOND < RICHMOND ST. ST. E. E. < 11 Design Exchange 19 Hummingbird 15 Fort York Theatre• 416.362.177723 Metro Toronto Convention Centre all all FRONT ST. Cosmopolitan ST. E. E. FRONT WELLINGTON ST. ST. WELLINGTON 12 Distillery 20 Kensington 24 Music Garden 16 Gardiner Museum of Ceramic Art Britain St. District Market Britain St. 8 Colborne Street | www.cosmotoronto.com E > E ST. ST. W. W. > ADELAIDE ST. > ST. W. W. > ADELAIDE ADELAIDE ST. > ST. E. E. > ADELAIDE Toronto Toronto 13 Dundas Square 21 Mackenzie Stock 17 Harbourfront Centre House Stock Collega Corporate Rate $159 –25 $205 CAD Olympic Spirit Centre Old Old Pearl St. St. Pearl Exchange FRONT ST. W.Queen Street West between University Ave. & Ossington Exchange City City DUNDAS ST. E. Hall i Hall 22 Massey Hall 18 Hockey Hall of Fame 26 Princess of Wales Theatre . W. —&Exit Osgoode station on Yonge/University line Elgin Winter Garden Theatre QUEEN ST. KING E. ST. W. 14TTC KING ST. E. KING ST. E. Pantages Suites • 416.362.1777 / 1.866.852.1777 ST. < RICHMOND ST. ST. E. E. ST. W. W. < RICHMOND 15 Fort York 23 Metro Toronto Convention Centre 19 Hummingbird Theatre 27 Roy Thomson Hall FRONT ST. ST. E. E. FRONT 200 Victoria Street | www.pantageshotel.com Queen West is one of the city’s most popular shopping WELLINGTON ST. WELLINGTON ST. 16 Gardiner Museum of Ceramic Art 24 Music Garden 20 KensingtonGARDINER Britain 28 Royal AlexandraTheatre MarketEXPRESSWAY Britain St. St. > LAKESHORE BLVD. E. E. ST. W. W. > Collega Corporate Rate $179 – $209 CAD districts. It features trendy restaurants, cutting-edge fashion, LAKESHORE BLVD. ADELAIDE ST. ADELAIDE ST. > ST. E. E. > 17 Harbourfront Centre 21 Mackenzie House 29 Royal Ontario Museum 25 Olympic Spirit Centre NT ST. W. galleries, antique shops and dance clubs. i LAKESHORE LAKES HORE BLVD. 18BLVD. E. 26 Princess 22 Massey Hall Soho Metropolitan 30 Second City W. QUAY E. GARDINER KING Hockey Hall of Fame of Wales Theatre Hotel • 416-599-8800 NS QUAY W. T. W. KING ST. E. EXPRES QUEENS ST. E. SWAY QUEE 318 Wellington Street West | www.metropolitan.com/soho 19 Hummingbird Theatre 27 23 31 Roy Thomson Hall Metro Toronto Convention Centre SkyDome FRONT ST. E. E. FRONT ST. W. QUAY W. NS QUAY ST. ST. QUEENS QUEE 20 KensingtonGARDINER 24 Music Garden 28 Royal AlexandraTheatre 32 St. Lawrence Centre MarketEXPRESSWAY LAKESHORE BLVD. BLVD. E. E. LAKESHORE Toronto Marriott Eaton Centre • 416.597.9200 Queens Queens Quay 21 Mackenzie HouseQuay 29 Royal Ontario Museum 25 Olympic Spirit Centre 33 St. Lawrence Market Terminal Terminal 525 Bay Street | www.marriott.com Streetcar Babur Restaurant [Indian] E. Streetcar LAKESHORE LAKES HORE BLVD. BLVD. W. 22 Massey Hall E. 26 Princess of Wales Theatre 30 Second City W. 34 Textile Museum QUAY NS QUAY QUEENS QUEE Subway Stations Subway Stations 273 Queen St. W. • 416.599.7720 23 Metro Toronto Convention Centre 27 Roy Thomson Hall 13 T.O. Tix 31 SkyDome ONT ST. ST. E. E. ONT Yonge Ferries to to Toronto Toronto Line Subway Line Yonge Subway Ferries W. QUAY W. NS QUAY Island Park Park QUEENS Island QUEE GARDINER EXPRESSWAY [Vegetarian] 24Fressen 32 St.Bloor 35 28 Royal AlexandraTheatre Music Garden Lawrence Centre Toronto Island Ferry Terminal Line Subway Bloor Subway Line LAKESHORE BLVD. BLVD. E. E. LAKESHORE Queens Queens Queen St.Centre W. • 416.504.5127 29 Royal Ontario Museum Quay Quay 25 478 Olympic Spirit 33 St.Municipal Lawrence Parking lots lotsMarket Terminal Municipal Parking Toronto CityTerminal Centre Airport Toronto Streetcar Streetcar Beck 416.751.5555 Crown 416.292.1212 Diamond 416.366.6868 26 Princess of Wales Theatre E. 34 Textile Museum 30 Second H a r b City our QUAY E. NS QUAY QUEENS QUEE Habitat Lounge [Cocktails] Subway Stations Subway Stations 27 Roy Thomson Hall 13 T.O. Tix Yonge 735 Ferries Queen St. W. • 416.599.7720 31 SkyDome Ferries to Toronto Toronto Line Subway Line Yonge Subway to W. QUAY W. QUAY Island Park Park Island 28 Royal AlexandraTheatre 35 Toronto Island Ferry Terminal 32 St.Bloor Lawrence Subway Line Centre Subway Line Bloor Mother Cafe [Pan Asian/Thai] 29Queen Royal Ontario Museum 33 St.Municipal Lawrence Market Municipal Parking Parking lots lots Toronto Streetcar 208Streetcar Queen St. W. • 416.598.4719 34 Textile Museum E. 30 Second QUAY E. H a r b City our QUAY Subway Stations Subway Stations 31 Rivoli SkyDome T.O. Tix [Fusion, Cocktails, Billiards,13Music] Line Yonge 125 King Street East, Toronto, ON M5C 1G6 Ferries Line Subway Yonge Subway Ferries to to Toronto Toronto Island Park Park Island 32344 St.Bloor Lawrence Centre Queen W. • 416.596.1908 35 Toronto Island Ferry Terminal Subway LineSt. Subway Line Bloor T 416.941.8906 F 416.941.9526 33 St.Municipal Lawrence Parking lots lotsMarket Municipal Parking T o r o n t o Streetcar Streetcar 34 Textile Museum Harbour Subway Stations Subway Stations 13 T.O. Tix Yonge Line Subway Line Yonge Subway Davenp Dav enport ort Rd. Rd.

Art Gallery of Ontario 317 Dundas Street. W • 416.979.6648 www.ago.net

Cafe Diplomatico & Restaurant [Italian] 594 College St. • 416.534.4637

Jamie Kennedy Wine Bar [Bistro] 9 Church St. • 416.362.1957

taxi

Lee Restaurant [Asian fusion] 603 King St. W. • 416.504.7867

SUBWAY SUBWAY

QUEENS QUAY QUAY QUEENS

Mercatto (Deli/Take-out) [Italian] 15 Toronto St. • 416.955.0258

Small SmallSt. St. Pa Pa rlia rlia mmenen t tStSt ..

St. astleSt. Bonnyc Bonnycastle

urne Sherbourne Lower LowerSherbo

35 35

Terroni [Italian/Pizza] 106 Victoria St. • 416.955.0258

SUBWAY SUBWAY

Bloor Line Subway Line Bloor Subway Municipal Parking Parking lots lots Municipal

shops

Toronto Island Ferry Terminal

Aritzia 280 Queen St. W. 416.977.9919 Change Room 425 Queen St. W. 416.977.0088 Girl Friday 740 Queen St. W. 416.364.2511 Jet Rag 359 Queen St. W. 416.979.2677

Lululemon Athletica 342 Queen St. West 416.703.1399 The Mothership 831 Queen St. W. 416.535.8618

t o r o n t o

driving + parking

b y

n e i g h b o u r h o o d

bloor/yorkville

subway Take the Yonge/University line to King Station. Exit the station and go East on King Street. The Institute/Academy is located at 125 King Street East (approx. 5 minute walk).

restaurants • bars Hemmingway’s Restaurant [Pub fare] 142 Cumberland St. • 416.968.2828 Spuntini Italian Restaurant [Italian] 116 Avenue Rd. • 416.962-1110

aveda-institutetoronto.com

aveda-academysalon.ca

When visiting the Aveda Institute & Academy, we encourage you to bring a re-useable coffee mug and water bottle. Let’s work together to set an example for environmental leadership & responsibility.

Sotto Sotto Trattoria [Italian/Meditteranean] 116 Avenue Rd. • 416.962.0011

Where to go in Toronto

Yamamoto Japanese Restaurant [Japanese] 24 Bellair St. • 416.927.0077

interior pages

CREATIVE Magalogue Cover & Slip Pour profiter de cette offre, svp remplir les informations suivantes: To redeem this special offer, please fill out the information below:

Découvrez Aveda Experience Aveda

Nom/Name

Les centres d’expérience Aveda / Aveda Experience Centres: Aveda

Aveda, Carrefour Laval

880, rue St-Catherine Ouest Montréal, QC H3B 1E2 514.868.1414

3003, boulevard Le Carrefour Laval, QC H7T 1C7 450.682.2604

_________________________ Courriel/Email

_________________________ Téléphone/Telephone

_________________________ Anniversaire/Birthday

_________________________

Pour connaitre la liste des salons Aveda participants, svp téléphonez au 1.800.689.1066. * Cette offre est valable exclusivement au Québec. Un coupon par personne. Sans valeur monétaire. Aveda n’est aucunement responsable des coupons perdus ou volés. Les coupons ne peuvent être utilisés avec d’autres offres promotionnelles.

Call 1.800.689.1066 for participating Aveda Salons near you. * Offer valid only in Quebec. One per person only. No cash value. Aveda is not responsible for lost or stolen vouchers. Cannot be used in conjunction with other promotional offers.

Où avez-vous obtenu ce coupon et magazine? / Where did you receive this voucher & magazine?

_________________________

reverse of slip

A slip requested to cover an old but relevant and useful French catalogue, and hide the old photography and use the updated photo series for 2011.

old cover with new slip

Product Launch Bookmark

PREP LIKE A PRO

Bookmark created for orporate in Minneapolis during an Aveda international conference releasing information about a new product launch.

NEW! Be Curly™ Style-Prep™

Benefit: All-day frizz control, moisturization and curl definition. Who: Curly or wavy hair. How: Apply to damp hair. Style. To reactivate curl on “non-shampoo” days, dampen hair and apply.

WHAT OUR PROS SAY “Be Curly™ Style-Prep™ adds the perfect balance of moisture to curls. Because it’s weightless, it’s great for all types of hair— from fine to coarse. When combined with Curl Enhancer, it helps increase definition while combating frizz.” – Allen Ruiz, NAHA Hairstylist of the Year & Owner, Jackson Ruiz Salon (Austin, Texas) “The hair doesn’t feel ‘crunchy’, it feels soft and smooth while still curly. It works great in humidity, and keeps the curls consistent throughout the style.” – Daniel Holzberger, NAHA Editorial Stylist of the Year & Creative Director, Van Michael Salons (Atlanta, Georgia)

be curly style-prep

coming 2011

“The lightweight feel this product offers to tame frizz during on and off wash days has been effortless. The shine and curl definition is beautiful on its own, but is great to couple with the entire Be Curly™ line.” – Pearson Knight, Master Stylist, Juut Salon Spa (Minneapolis, Minnesota) Soy ink on 100% post-consumer recycled paper. Please recycle where possible. ©Aveda Corp., Minneapolis, MN 55449-7106 800.328.0849 USA 763.951.6999 aveda.com

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FORMS

Class Forms, Salon Coupons & Cards Summit 2010 Workshops

colour moods Sharpen your skills as a hair colourist. During this Workshop you will Learn 3 techniques: Colour Shading, Singles, and Colour Lacing. These quick techniques will help you offer current trends as seen on the Red Carpet and the High Fashion World. To help build guest retention you will also learn new consultation ideas to help find your guests current Colour Mood to tailor a new image for your male and female colour guests that will best complement haircut, skin tone and image. Date: September 19 & 20, 2010 Location: Vancouver Investment: $650 (plus applicable taxes) What to Bring: Blowdryer with nozzle, flat / Denman brush, Narrow, combs, brushes, clips, apron, pencil, notebook.

Dean Roybal

Aveda Purefessional- Hair Colour Beverly Hills, California

RULES OF ENGAGEMENT Christopher Hermann & Holly Leshovsky Learn to enhance your student’s success and your guest’s experience by reinforcing effective behaviors. This workshop will teach the effective behaviors of the 3 focus checkpoint areas of an Aveda service. Work through real life scenarios to consistently execute on the clinic floor. *This workshop is open to Cosmetology Educators only. Christopher Hermann is the Director of Learning and Development for Aveda. He joined Aveda in 1996, when Aveda had only six retail stores. Throughout his career in education and retail, Christopher and his team were instrumental in growing that number to more than 120 stores (now called Aveda Experience Centers) across the United States. Christopher brings over 24 years of knowledge, experience and passion for guest service and sales techniques. He educates and inspires owners, managers and service providers using real-life situations and humor.

MAKING YOUR MARK Don Fraser This workshop will help you develop student motivation and lock in your students’ commitment to be successful. The three key elements of Me Inc and the 8 Cornerstones are relationship building, educational and career vision, and high-performance success skills. Learn the motivational platform upon which students can believe in their education and see each subject’s relevance to the bigger career picture, and provide the skills necessary to be successful. Behavioral change happens by changing student perceptions. The interactive motivational exercises and content found in Making Your Mark are designed to help students develop high-performance career skills. *This workshop is open to everyone. Don Fraser is one of North America’s leading authorities on student success and retention. A professor at Durham College for the past 30 years, Don has delivered student motivation and retention seminars to over 20,000 college staff at various conferences and at over 350 colleges. He co-designed and implemented Durham’s student success program 20 years ago and has been working in this area since that time. Don has done a great deal of research on student success and retention and received a NISOD award for this work. He has developed a student motivation model – Making Your Mark, ME Inc and the 8 Cornerstones of High Performance – that has been adopted by many colleges and universities across North America.

Holly Leshovsky, is the Master Educator on the Institute Development team for Aveda. Holly is a 2000 Aveda Institute Minneapolis graduate and joined Aveda in 2005 as an educator for the institute. In 2008 she joined the Institute Development Team as Master Educator for Hair color and Haircutting. Holly educates on the Aveda curriculum and is a certified 4MAT trainer. Holly ensures consistency among the Institutes and holds educators to the highest standards in the beauty industry.

DRIVING GUEST SERVICES Institute Development Join the institute development team for updates, best practice share and FY11 goals. This will be a morning session only, please make this your first workshop choice and make another workshop selection for the afternoon. *This workshop is open to Institute Owners and Directors only.

PUTTING THE “BE” BACK IN “BE”AUTY Cynthia (Taylor) Desoto Reconnect with the universal truths about Beauty. Lead with a new vision. Energize your team. Inspire your customers. Make a difference. Explore what it means to be truly beautiful and the evolving role of the beauty professional. Learn about The 7 Expressions of Beauty and how they can change the dynamic of your business and your life. *This workshop is open to everyone.

TOUR DE BLAINE Aveda Corporate

Dean Roybal has been a member of the Aveda Tribe since 1997. He started his career as an Aveda Advisor in an Aveda Lifestyle Store/Salon while attending cosmetology school. He quickly grew into a talented stylist with goals of one day becoming an Aveda Purefessional. In 2003 Dean auditioned and achieved the goal of becoming an Aveda Global Hair Colour Purefessional. He was given the opportunity to be part of the support team for Aveda Master Jam Spring 2004 in Minneapolis and Master Jam on the Road Tour Spring 2004 in Atlanta and Dallas. He truly believes that if you do what you love you can only enjoy the journey.

Have you ever wondered about the behind the scenes of Aveda corporation, wanted to see first hand of how our products are made and shipped to your shelves? Now is your chance to take a facility tour. During this tour you will experience research and development, manufacturing, receiving, aroma room, research salon and the distribution center. *This

Cynthia (Taylor) DeSoto is author of Changing the Way the World Thinks About Beauty, owner of Caruh Salon Spa in Seattle, WA and founder of Anzuri – a personal development company rooted in the exploration of beauty. Prior to her new ventures, Cynthia was a Regional Vice President at Aveda and creator of the Aveda Business College. For over 20 years in the professional beauty industry, Cynthia has been passionate about helping people discover their potential and recognize their personal power.

workshop is open to everyone.

Program Fees 12-month Part-time Specialist Program $7,500 6-month Full-time Specialist Program $7,000 12-month Full-time Specialist Program $10,500 6-month Part-time Specialist Program $5,000

Program Enrollment Dates Toronto location: February, May, August, November

Registration Information: To register for classes please call 416.754 1444 ext. 7892 or email registration to customercare@collega.com.

The Aveda Advanced Academies reserve the right to substitute educators without notice. We also reserve the right to cancel classes without assuming any liability beyond the value of the course fee.

Payment & Cancellation Policy: To ensure placement, all classes must be pre-paid by credit card. Cancellation policy as follows: Cancellations made 15 days prior to class date = full refund. Cancellations made less than 15 days prior to the class date /failure to attend = no refund.

Admissions Requirements: • Submit a completed application for registration form with a non-refundable $500 deposit. International Students are required to submit a $1000 deposit, which is deducted from the tuition amount. • Submit a current resume with letter of interest. • Participate in an interview with an Aveda Academy Salon Admissions Representative. • Pass a skills assessment conducted at an Aveda Academy Salon location with a Lead Educator. • Submit proof of license or registered apprenticeship or hairstyling diploma. Please submit your complete application to: Aveda Academy, 125 King St East, Toronto ON, M5C 1G6 Once your complete application is received you will be notified within 2 weeks if you have been accepted to the program. You will then receive an offer of admissions, which is 2 student contracts and a welcome package to the Academy Program. Once you have returned your 2 student contracts signed with your admissions forms you are officially enrolled in the program. Please note: We only accept 60 students per year in the Academy Program, therefore we suggest that you apply at least 6 months prior to your desired start date.

A selection of forms designed for the Aveda Schools for new classes and instructor information.

Required Tools Below is a list of tools that you are required to have for the program. These items can be purchased through the Aveda Academy once you are enrolled in the program or you may bring your own tools with you. Tools required for all students: • • • • • •

Blow-dryer (FHI) Clippers (small tapering & large) Diffuser Small round brush Medium round brush Large round brush

• • • • • •

Aveda Paddle Brush 7 row Denman Brush 9 row Denman Brush Wide-tooth comb Flat Iron (FHI) Razor

Additional Tools required for Haircutting students: • Maison pierson • Setting comb • Clips • Trimmers • Sectioning Clips (large and pin curl clips) • Curling irons (large and small) • Cutting comb • Wide upstyling comb • Scissors • Vent brush • Barber comb • Backcombing comb Additional Tools required for Hair Colour students: • Large duckbill clips (about a dozen) • Metal tail comb

125 King St. East, Toronto ON M5C 1G6

T 416.941.8906

TF 800.363.0830

F 416.941.9526

www.aveda-academysalon.ca

Men’s Tip Sheet Get What You Need guest

Hair Cut $18+ Wash and Style $14+ Hair Colour $30+

salon advisor / stylist

50% OFF YOUR FIRST SERVICE

next appointment date

Aveda Institute & Academy Toronto 125 King St. East 416.921.2961

aveda men hair care Shampoo Pure-Performance TM Shampoo Conditioner Pure-Performance TM Conditioner Treatment Pure-Performance TM Exfolliating Shampoo

aveda men styling Pure-Performance TM Firm Hold Gel Pure-Performance TM Grooming Clay Pure-Performance TM Pomade Pure-Performance TM Grooming Cream Pure-Performance TM Liquid Pomade

This card entitles: to 50% off their first haircut or colour at the Institute/Academy. Operator: Expires: June 30 2011

Offer only valid for new guests. Valid only at locations listed. Please mention this card when you schedule you appointment. Services must be booked and provided by the expiry date. Not valid with other promotions. Void if not completed in full. Student Code 2011

Coupons and instore cards were requested and designed with specific Aveda salon or school branding.

CAREER PATH OVERVIEW Aveda Training Path

Ministry of Ontario Government Training Path

Estimated Time Line: 2−2.5 years

Estimated Time Line: 2−4 years

Ministry of Adult Training Learning Center

Aveda Institute Toronto Hairstyling Program

Session 1 (8 to 12 weeks)

10 month Full Time Program (1500 hours)

Ministry of Adult Training

Aveda Academy Salon

WHAT ISLearning AN APPRENTICE? 6-12 month Specialist Program Center *Optional program, available An apprentice is a 2person who works in a trade, occupation, or craft under an agreement or contract and under the full time and part time Session supervision of 12 a qualified (8 to weeks)tradesperson. The apprentice learns the knowledge, skills, tools, and materials of the trade, occupation, or craft through on-the-job training. HOW DO I BECOME A HAIRSTYLING APPRENTICE? In-Salon Apprenticeship Aveda In-Salon Apprenticeship • You must have at least grade 12 or equivalent (i.e. GED) to register as a hairstyling apprentice. Estimated 2 to 4 years Estimated 1 year • You must find an employer who is willing to take on an apprentice. Placement services are offered to all Aveda Institute & Academy Graduates. With close to 500 Aveda Salons across Canada we have 95% placement record with every Aveda Institute & Academy graduate who sought our placement assistance. *Remember apprenticeship is based on training units that are marked off by your employer including 2000 hours served as an apprentice. Make sure that your employer will have suitable time to devote to your training.

Ministry Licensing Exam

• Once you have found a suitable employer, you must arrange a meeting between you, your apprenticeship consultant, and your employer must be made at the salon. There is a $40 fee to register as an apprentice. You will not be required to do class time as you already have your hairstyling Diploma. • Once your training units have been “signed off” by your employer you will write the Certification of Qualification exam Education and Other: instructor, educational Salon Industry: hairstylist, colour (there is a fee of $100 to take the test).

specialist, permanent waving specialist,

director for product manufacturer, independant consultant and trainer, school owner, stylist or

sales representative, salon manager, RESPONSIBILITIES OF AN APPRENTICE make-up artist for film, television, fashion or print make-up artist, salon owner • You are responsible for getting your units signed off by your employer once the prerequisite skills have been shown. • It is your responsibility to be familiar with your rights and responsibilities under the Employment Standards Act (see the government website www.labour.gov.on.ca to familiarize yourself with the act). APPRENTICESHIP OFFICE (TORONTO) 625 Church St. 1st Floor, Toronto ON, M7A 2B5 T 416.326.5800 TF 1.800.387.5656 F 416.326.5799

EASELS Promotional Material: Instore & Events

1797-082_MensShavePlacemat.indd / Trim: 6" x 14" Color: CMYK; PMS 1595 U, TOYO 1014 / Proof #2 â&#x20AC;&#x201C; 06/11/10 â&#x20AC;&#x201C; CR

Complimentary personal consultation and makeup application. shampoo and conditioner

Book an appointment today.

Soothes and relieves scalp while cleansing and conditioning.

$24 each product easel

A variety of in store graphics needed for all Canadian salons. Product labeling, easel signage, window graphics, and event posters.

product placemats

shave cream $20 dual action aftershave $37

product tent card

AWAKEN YOUR SENSES - EXPERIENCE THE DIFFERENCE

facebook.com/AvedaCanada

product easel

product labels

E-BLASTS

A variety of e-blasts to work as collateral for most marketing material and events for Aveda Canada. Product notifications, events, special deals, and new services. Designed in English and French.

THANK YOU FOR YOUR VISIT TO OUR BOOTH DURING THE SKILLS CANADA COMPEITION IN EDMONTON MAY 12 & 13 We are pleased to invite you in to experience our complimentary Aveda Stimulus Package which includes: TO BOOK YOUR APPOINTMENT AT OUR AVEDA INSTITUTE CALGARY OR AVEDA ACADEMY SALON EDMONTON, PLEASE CALL 1.877.90-AVEDA

Jumpstart your career! We still have a few spots avaiable for our 2010 enrollments in our basic and intermediate hairstyling programs. Visit avedainstitute.ca or call 1.877.90-AVEDA to learn more. www.facebook.com/avedacanada

Aroma Sensory Journey Comforting Tea Stress-Relieving Hand Ritual Stress-Relieving Neck and Shoulder Massage - Make-Up Finishing Touch

the nature of a great shave Experience the new Aveda Men Pure-Formance â&#x201E;˘ Shave Cream and Dual Action Aftershave

Pure-Formance Shave Cream TM

Preps skin for a close, comfortable, less resitant shave. Helps reduce redness and irritation associated with razor burn during the shaving process. 99% naturally derived.

Pure-Formance Dual Action Aftershave TM

Non-greasy, 2-in-1 post-shave moisturizer provides lightweight daily hydration and oil control while soothing and relieving freshly shaved or irritated skin. Reduces razor burn and in-grown hairs. 97% naturally derived.

Visit a participating Aveda Experience Centre near you to experience the new Aveda Men Pure-Formanceâ&#x201E;˘ products and receive a free sample of the new Dual Action Aftershave* TORONTO

VANCOUVER

MONTREAL

EDMONTON

125 King Street East Promenade Shoppping Centre Sherway Gardens Square One Toronto Eaton Centre Yorkdale Mall

101-111 Water Street 948 Robson Street Oakridge Centre Park Royal Shopping Centre

880 Rue Ste. Catherine W.

10632 Whyte Avenue West Edmonton Mall

VICTORIA

OTTAWA

Mayfair Shopping Centre

LAVAL Carrefour Laval Rideau Centre

CALGARY 225-8th Avenue S. W. Market Mall

* One per person. While quantities last.

GIFT CARD HOLDERS

A new series of gift card holders for all the Aveda salons across Canada. Each card involved different branding that reflected the salons aesthetic.

s s

ﬂy aways

it full ﬂy aways FIXX it full fly aways PACKAGING it full fly aways frizz fly aways FRIZZ it straight

ﬂy aways

logo

frizz IT STRAIGHT POOF frizz it straight poof FRIZZ it straight POOF IT STRAIGHT POOF wispies

fly aways fixx your tools

fly aways

DISINFECTANT - SANITIZER - FUNGICIDE - DEODORIZER

0.87

fly aways 0.875”

ACTIVE INGREDIENT: Didecyl Dimethyl Ammonium Chloride.................................................7.5% For Hospital, Institutional, Industrial, School, Dairy and Other Farm Use

DIRECTIONS FOR USE: Apply Fixx-Icide with a cloth or mop. For all disinfection uses, treated surfaces must remain wet for 10 minutes followed by adequate draining and air drying. Fresh solution should be prepared daily or when the use solution becomes visibly dirty.

1.2”

logo with product line slogan

poof wispies

A new product line packaging, starting with the hair straightener. Working on the preliminary packaging design that would set the aesthetic for the rest of FIXX to later include styling products and chemical bottles that are used in the salons and schools, and to be sold in the stores.

wispies wispies

DISINFECTION OF BARBER TOOLS: Precleaned barber tools (such as combs, brushes, razors, and scissors) can be disinfected by immersing in 30 mL/L solution of Fixx-Icide. PRECAUTIONS: KEEP OUT OF REACH OF CHILDREN. Corrosive. Causes eye damage and skin irritation. Do not get in eyes, on skin or on clothing. Harmful if swallowed. Avoid contamination of food. FIRST-AID: In case of contact, immediately flush eyes or skin with plenty of water for at least 15 minutes. For eyes, call a physician. Remove and wash contaminated clothing before reuse. If swallowed, drink promptly a large quantity of milk, egg whites, gelatin solution, or if these are not available, drink large quantities of water. Avoid alcohol. Call a physician immediately. Take container, label or product name and product registration number with you when seeking medical attention.

POOF poof POOF POOF

NOTE TO PHYSICIAN: Probable mucosal damage may contraindicate the use of gastric lavage. Measures againstcirculatory shock, respiratory depression and convulsion may be needed.

2.75”

STORAGE & DISPOSAL: Do not contaminate water, food or feed. Store in a dry place no lower in temperature than 10° C or higher than 50° C. Rinse the emptied container thoroughly. Make the empty container unsuitable for further use. Dispose of the container in accordance with provincial requirements. For information on the disposal of unused, unwanted product and the cleanup of spills, contact the Provincial Regulatory Agency or the Manufacturer.

MANUFACTURED BY: Qwatro Corporation 110 Claireport Crescent, Unit 6 Toronto, Ontario M9W 6P3 416-675-2388

Lot #: Date of Expiration:

WARNING: POISON READ THE LABEL BEFORE USING

product cleaner label

IT STRAIGHT

FLAT IRON

box packaging

ADVERTISING & EDITORIAL + HEART AND STROKE ADVERTISEMENTS + MAGAZINE ADVERTISEMENTS + FORRESTS DOUBLE PAGE SPREAD + INTERIOR DESIGN DOUBLE PAGE SPREAD + ARCHITECTURAL STYLE BOOK COVERS + W NETWORK ADVERTISEMENT + IDA MAGAZINE

HEART AND STROKE ADS

Walking No internet lag time Join a walking group or log your progress. Visit www.walk-about.ns.ca for more information.

Series of 3 advertisements. Working with Heart and Stroke to promote walking to 13 year old girls, as their current level of physical activity is at the lowest rate in history in Canada. These advertisements use language that connects with the teenage girls, and has them relate to the message. These ads would be placed in shopping malls, movie theatres, and bathroom stalls, which are all places one would find a teenage girl, or the teenagerâ&#x20AC;&#x2122;s parents, another important secondary audience for this message.

Walking No internet history to clear Join a walking group or log your progress. Visit www.walk-about.ns.ca for more information.

Walking Where you really LOL Join a walking group or log your progress. Visit www.walk-about.ns.ca for more information.

MAGAZINE ADS

One life at a time... that’s how we count our successes

Bristol-Myers Squibb Oncology is a diligent leader in the fight against cancer… striving to extend and enhance the lives of those living with the disease. That’s why we’ve been a major sponsor of the National Race for the Cure® since its inception. We applaud the Komen Foundation for its efforts and its impact on the progress being made. We salute the survivors for their courage and determination. While we continue to seek safe and effective treatments for cancer, we pledge to keep fighting so that one day we will be able to say, “We found the cure. The race is finished!” Join us in the fight by participating in a Race for the Cure® near you. With your help, victory can be achieved… one step… one life at a time.

Fighting Cancer. Providing Hope.

A one page magazine advertisement created for Bristol Myers Squibb Oncology race for the cure.

Mirage stands as a symbol of the quest for balance and a better quality of life. Mirage is synonymous with comfor t, beauty and durability. It epitomizes attention to detail and the desire to create a product

Mirage The Unique Reflection of Quality

in perfect har mony with its environment.

The Unique Reflection of Quality miragehardwoodfloors.com

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Mirage stands as a symbol of the quest for balance and a better quality of life. Mirage is synonymous with comfort, beauty and durability. It epitomizes attention to detail and the desire to create a product in perfect harmony with its environment.

miragehardwoodfloors.com

A series of magazine advertisements that explore typography to evoke emotion.

its

The Unique Reflection of Quality miragehardwoodfloors.com

WNETWORK AD REDESIGN

original advertisement

How To Look Good Naked Canada 10pm Tuesdays

wnetwork.com

advertisement only using typography

An advertisement redesign that only involves exploration of typography to evoke the same message from the original advertisement

FURNITURE SPLASH PAGE Product News

Editorial

Technical

Company

Victoria Ghost Designer: Philippe Starch This chair is born of classic lines whose rounded backrest recalls the shape of antique medallions, whilst the seat is linear and geometric. Victoria Ghost is made of transparent, coloured poly carbonate and is formed in a single injection mould. It is stable, comfortable, robust, scratch resistant and weather resistant. Once more we find a chair created thanks to technological know-how which Kartell has amassed over the years to create articles which have made the company world renowned. It is an article with great charm and personality which fits elegantly into any style of surrounding.

A website slpash page for a furniture company launching new products

DOUBLE PAGE SPREADS

Is it too late for Canadaâ&#x20AC;&#x2122;s Forests?

Itâ&#x20AC;&#x2122;s imperative we learn how to manage our natural resources â&#x20AC;&#x201C; before we lose them. by Georgia Nevison

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent risus arcu, vehicula ac bibendum id, interdum eget erat. Curabitur porttitor sem id justo elementum ac suscipit felis pulvinar. Phasellus commodo gravida consequat. Integer purus ligula, blandit non suscipit et, laoreet sed mauris. Aliquam et massa tellus. Donec et dolor nec magna malesuada suscipit. Curabitur suscipit euismod fermentum. Quisque urna tortor, cursus a mollis eu, aliquam non leo. Curabitur sit amet augue ligula. Seor, cursus a mollis eu, aliquam non le

nec liberoSed euismod adipiscing condimentum. Vestibulum iaculis aliquet libero, dignissim fauib ipsum dignissim vitae. Fusceltriceslorem acante elementum non mpus elit rhoncus. Vestibulum mais lectus velectus mollis ultrices.roin magna massa, egestas quis feugiat nec, tincidunt vestibulum velit. Mauris fermentum sem ac est interdum vehicula. Nullama metus ante. Nuncconsecteturigula at risus bibendum placerat. Nunc interdum lacinia turpis, a ullamc orper dui tempor vel. Nullamuctor fringilla lectus, id congue

leoornare quis. Pellentesque velmassa aneque cursus rutrum. Duis elementum pretium rutrum. Donecat egestas metus. Integer vestibulum vehicula mi non dapibus. Duis laoreet, magna ac tempor blandit, nulla massa rhoncus massa, a ultricies metus nulla quis dolor. Integer vel nulla nisi, quis interdum magna. Suspendisse nec elit in metus viverra ultrices a in massa. Aliquam erat volutpat. Vivamus quis lorem lectus. Maecenas in leo quis mauris suscipit imperdiet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus venenatis, lorem quis iaculis aliquam, arcu ante suscipit urna, eget cursus tortor urna et diam. Vivamus feugiat, ipsum a porttitor gravida, nibh dolor hendrerit nisl, nec fermentum sem leo vel erat. Donec eu risus eget odio vehicula aliquet et id augue. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Duis blandit tincidunt eleifend. Ut lacinia blandit pharetra. Aliquam tristique laoreet tellus, eu condimentum turpis porta vel. Nulla vel massa at neque ultricies vulputate. Vivamus vitae ligula dui, quis rutrum erat. Nullam egestas ipsum eu massa tempus consectetur cursus libero congue. Etiam nec nulla nibh, eget facilisis nunc. Aliquam venenatis condimentum vulputate. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Integer arcu nunc, eleifend non feugiat quis, elementum non lectus. Nulla facilisi. Aliquam tristique pretium nulla, fringilla varius felis semper sed. Donec lacus lacus, pretium eu sollicitudin ut, porttitor eu eros. Nulla ullamcorper odio quis lacus semper porta. Cras eu sapien enim. Proin tellus lectus, feugiat vitae vulputate eget, sagittis id nisi. Cras vel magna metus, at volutpat lectus. Sed augue est, accumsan id bibendum ac, porttitor ac mauris. Donec vitae erat et eros dignissim ultrices. Fusce mattis pellentesque dui, pulvinar sagittis ipsum vestibulum a. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Morbi rutrum laoreet elit sit amet vestibulum. Morbi velit sapien, semper sit amet condimentum eget, suscipit a magna.

Nullam hendrerit, magna in pellentesque hendrerit, leo urna aliquet diam, accumsan iaculis sapien sem eu sem. Mauris vulputate posuere ligula, quis blandit arcu adipiscing eu. Donec fringilla, sapien at blandit aliquet, magna dui laoreet erat, nec faucibus sapien velit nec eros. Aenean luctus, leo sed eleifend tristique, enim felis accumsan quam, at pretium purus sem quis lectus. Phasellus hendrerit, sapien et mattis tristique. Donec mollis elit dapibus ligulaadipiscing interdum. Mauris blandit placerat ante sit amet euismod. Sed blandit lacus quis nibh vehicula in accumsan mauris condimentum. us bibendum placerat. Nunc interdum lacinia turpis, a ullamc orper dui tempor vel. Nullamuctor fringilla lectus, id congue leoornare quis. Pellentesque velmassa aneque cursus rutrum. Duis elementum pretium rutrum. Donecat egestas metus. Sed euismod adipiscing condimentum. Vestibulum iaculis aliquet libero, dignissim fauib ipsum dignissim vitae. Fusceltriceslorem acante elementum non mpus elit rhoncus. Vestibulum mais lectus velectus mollis ultrices.roin magna massa, hicula. Nullama metus ante. Nuncconsecteturigula at risus bibendum placerat. Nunc interdum lacinia turpis, a ullamc orper dui tempor vel. Nullamuctor fringilla lectus, id congue leoornare quis. Pellentesque velmassa aneque cursus rutrum. Duis elementum pretium rutrur freoornare quis. Pellentesque velmassa aneque cursus rutrum. Duis elementum pretium rutrum. Donecat egestas metus. Duis elementum pretium rutrumturpis, a ullam. Vivamus quis lorem lectus. Maecenas in leo quis mauris suscipit imperdiet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus venenatis, lorem quis iaculis aliquam, arcu ante suscipit urna, eget cursus tortor urna et diam. Vivamus feugiat, ipsum a porttitor gravida, nibh dolor hendrerit nisl, nec fermentum sem leo vel erat. Donec eu risus eget odio vehicula aliquet et id augue. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Duis blandit tincidunt eleifend.

A double page magazine spread redesign.

(Opposite page) Two double page spread options to show the difference in aesthetic and style from one brief and verbiage.

glamour and sophistication Photos: Wener Strabe Text: Krissa Rossbund Produce: Hilary Rose

Amy Ditomasso's "rock-star chic" classification of her home is plenty accurate, but requires an explanation more elaborate than a three-word label. In the Lake Forest, Illinois, home she shares with her husband, John, and two young children, you won't find posters with concert schedules pinned to the walls. There is no prized guitar propped against a music stand, or a furniture plan that shows a special spot for an electric keyboard. What Amy is describing is a sophisticated design direction that dives into traditional elements with a polite touch and an edgy twist that leaves the expected behind. "I love classic and elegant things," explains Amy. "But I didn't want our home to appear stodgy. It needed to be young and fresh with a design that went out of the box." Enter interior designer Kara Mann. Her Web site, where Amy officially became a fan of Mann's work, exhibits a clear and specific look that is daring yet refined. Or is it refined yet daring? Either way, Mann, along with design director Kristin Nelson, rocks the design boat with a gutsy approach that stylizes the traditional architecture of the house with a tension of dramatic, moody tones and glamorous, shimmery surfaces. "I always want a design that respects classic architecture," explains Mann. "But that friction that exists between classic and modern is what drives me." The palette of the Ditomassos' home indulges in smoky shades that are neutral but a bit gritty. Take the entry and firstfloor hallway, for instance. Covered in taupe, the walls could have easily become a dull moment of visual neutrality, used only as a thread to weave the other rooms together. But Amy, who wanted everything designed and beautiful, saw potential to wow upon entrance. Foyer walls dazzle with a moiré striped wallpaper, and the hallway turns into a tunnel of glamour, with its arched ceiling finished in silver leaf and dotted with diminutive, sparkling crystal chandeliers.

"I always want a design that respect classic architecture. But that friction that exists between classic and modern is what drives me."

• The neoclassic-style settee, upholstered in elegant ivory, gets a royal touch, with silver leaf added to highlight the carving on the frame. • A mirrored side table sits against a damask-covered panel in the living room. • The living room, featuring an ethereal palette, is classically appointed with facing settees in front of the fireplace and sumptuous silk draperies. Vogue

Glamour and Sophistication

Amy Ditomasso’s “rock-star chic” classification of her home is plenty accurate, but requires an explanation more elaborate than a three-word label. In the Lake Forest, Illinois, home she shares with her husband, John, and

two young children, you won’t find posters with concert schedules pinned to the walls. There is no prized guitar propped against a music stand, or a furniture plan that shows a special spot for an electric keyboard.

August 2010

ther way, Mann, along with design director Kristin Nelson, rocks the design boat with a gutsy approach that stylizes the traditional architecture of the house with a tension of dramatic, moody tones and glamorous, shimmery surfaces. "I always want a design that respects classic architecture," explains Mann. "But that friction that exists between classic and modern is what drives me." The palette of the Ditomassos' home indulges in smoky shades that are neutral but a bit gritty. Take the entry and firstfloor hallway, for instance. Covered in taupe, the walls could have easily become a dull moment of visual neutrality, used only as a thread to weave the other rooms together. But Amy, who wanted everything designed and beautiful, saw potential to wow upon entrance. Foyer walls dazzle with a moiré striped wallpaper, and the hallway turns into a tunnel of glamour, with its arched ceiling finished in silver leaf and dotted with diminutive, sparkling crystal chandeliers.

A mirrored side table sits against a damaskcovered panel in the living room.

•

"I love classic and elegant things, but I didn't want our home to appear stodgy. It needed to be young and fresh with a design that went out of the box."

The neoclassic-style settee, upholstered in elegant ivory, gets a royal touch, with silver leaf added to highlight the carving on the frame. (Cover: The living room, featuring an ethereal palette, is classically appointed with facing settees in front of the fireplace and sumptuous silk draperies.) Vogue

August 2010

BOOK COVERS Halifax

work that looks at the face of Halifax Street fronts. Through interviews and photo essays he brings to light that the demand for green buildings and modern living has led architects and planners to devalue the past.

Architectural Style Halifax

Jonathan Harlowâ&#x20AC;&#x2122;s new book Halifax Architectural Style, is his newest

Jonathan Harlow

Three different options for book covers, to explore options using only photography, illustration and typography.

Architectural Style

Jonathan Harlow

Architectural Style Halifax

is his newest work that looks at the face of Halifax Street fronts. Through interviews and photo essays he brings to

Architectural Style Halifax

Jonathan Harlowâ&#x20AC;&#x2122;s new book Halifax Architectural Style,

Jonathan Harlow

light that the demand for green buildings and modern

is his newest work that looks at the face of Halifax Street fronts. Through interviews and photo essays he brings to light that the demand for green buildings and modern living has led architects and planners to devalue the past.

Halifax Architectural Style Jonathan Harlow

Jonathan Harlowâ&#x20AC;&#x2122;s new book Halifax Architectural Style,

Jonathan Harlow

living has led architects and planners to devalue the past.

Halifax Architectural Style Jonathan Harlow

IDA MAGAZINE IDA MAGAZINE

INTERIOR DESIGN

ARCHITECTURE

ARCHITECT IN RESIDENCE

DANIEL LIBESKIND’S TRIBECA FLAT

Architect in Residence: Daniel Libeskind

URBAN HOMES: YOUR DREAM HOME INTO A NARROW LOT

CAPTIVATING STAIRS SLAB HEADBOARDS MODERN CHAIRS BATHROOM SINKS

AUGUST 2010

August 2010

$8.99 CN $7.99 US www.ida.org

A 68 page magazine, about interior, design and architecture. All article material has been pulled from online news sources, but I created layout and design.

LOGOS & IDENTITIES + AWESOME SAUCE + WATERFALLS + WELLINGTON GARDENS + SARUM ROOM + 121 AVENUE

AWESOME SAUCE AWESOME S LOGOTYPE

ALTERNATIVE CHANGES

LOGO LOGO

logo black and white

LOGOTYPE logo full colour

AWESOME SAUCE “DESIGN WITH A TWIST”

AWESOME SAUCE

The primary visual elements of this logo are the loud and colours and the text that give it a comic and humorous fee The application of serious typography ties into the feel an sonality that our design firm emotes. We enjoy having fun logotype ALTERNATIVE CHANGESworkplace but produce serious work that reflects our skil

The purpose of the using the logotype instead of the logo when our name needs to be more discreet; used more on a tional marketing material or when our design firm needs t

Brand Identity Manual

The primary visual elements of this logo are the loud and bold colours and the text that give it a comic and humorous feeling. The application of serious typography ties into the feel and personality that our design firm emotes. We enjoy having fun in the workplace but produce serious work that reflects our skill sets. The purpose of the using the logotype instead of the logo is when our name needs to be more discreet; used more on additional marketing material or when our design firm needs to stand

as a silent partner. It can be used on any s does not require Awesome Sauce’s stand

The logo is a colour combination of yello sary the logo may be reversed to black an Awesome Sauce logo is not to be stretch

envelope

AWESOME SAUCE 5163 DUKE STREET, HALIFAX, NS, B3J 3J6

AWESOME SAUCE

P: 902.444.9600 F: 902.425.2420 WWW.AWESOMESAUCE.COM

Dear Ms. Diefenbaker: It was a pleasure meeting you briefly at last week’s TED talk. It’s amazing how small the world does seem sometimes, considering that we both earned our undergraduate degrees at NSCAD, even overlapping for one year! I suppose we were destined to eventually meet face-to-face. I was fascinated by your synopsis of the history of Design over the past 500 years, almost 600. Clearly, design has a rich history of excellence and tradition. At the same time, design has been blessed with a continuum of leaders of foresight and imagination who had the courage to change course at key points along the way so that design could remain competitive and continue to be a leading industry. As I was mentioning to you, Awesome Sauce is a specialty firm that focuses on interactive design and unique marketing including websites, corporate identities and corporate rebranding. We have been in business for over 15 days and during that time have grown from an idea to a three-person start up. We have been contacted by one or two Fortune 500 companies inquiring for our services. After our chat at last week’s meeting, it occurred to me that with Progressive Conservative Party of Canada approaching its 68th anniversary, it would be the perfect occasion to produce an interactive campain to celebrate your company’s middle of the second halfcentury. It so happens, that these are exactly the type of design that we specialize in here at Awesome Sauce. In fact, we have produced campains for a number of companies. With PCPC’s 68th just around the corner, I’m sure that you have been thinking about ways to make that anniversary a special one. Accordingly, I would very much like to meet with you and show you some of the awesome sauce work we have done, and brief you further on our services. I have a strong feeling that what we offer at Awesome Sauce might be just the kind of thing you’ve been looking for to celebrate PCPC’s 68th. Please feel free to call me at (902)444-9600 so that we can discuss this further. If I don’t hear from you by the end of next week I will follow up with you and see if we can set up a meeting at your convenience. Yours truly,

Awesome Sauce Design With a Twist

Georgia Nevison (902) 444 9600 Ext. 2 georgia@awesomesauce.ca

letterhead

Branding for a group design studio. Identity includes logo, brand manual, business card, letterhead, envelope, website, promotional drop off cards and promotional bottle of “Awesome Sauce”.

Advertising Marketing Editorial Design Space Design Drawing 5163 Duke Street, Halifax, NS *Contains 1 full serving of awesome

business card

DESIGN

TO THE LAST DROP.

HOME

ABOUT US

SERVICES

OUR WORK

bringing out the best in your business

website

DESIGN

TO THE LAST DROP.

DESIGN TO THE LAST DROP.

DESIGN

DESIGN TO THE LAST DROP.

TO THE LAST DROP.

Design Facts Serving Size 1 Designer Servings Per Container 3 Designers

Hannah Brown Designer

Georgia Nevison Nathan Nearing

Designer

(ext. 1)

(ext. 2)

(ext. 3)

hannah@awesomesauce.ca

georgia@awesomesauce.ca

nathan@awesomesauce.ca

Web Design

Advertising

Typography

Illustration

Marketing

Illustration

Interactive Design

Editorial Design

HTML, CSS

promotional card front (top) back (left)

Address 5163 Duke Street, Halifax, NS Phone (902) 444 9600

Specialties Per Serving *Individual Measurements Individual specialties are based on personal preference and portfolios. Their expertise in each field comes from a foundation of skill level and knowledge.

Value of Programs

Copy Writing

Space Design

Javascript, PHP

Content Management

Drawing

Editorial Design

% Proficiency

InDesign

100% InDesign

* Percent values are based on individual experience,

Illustrator

100% Illustrator

education and experimental learning. Their skills in

Photoshop

100% Photoshop

95% Dreamweaver

each programs can be seen on our website under

Dreamweaver

100% Sketch Up

80% Fireworks

each designerâ&#x20AC;&#x2122;s work.

HTML, CSS

100% Idea Generation 100% Photoshop

Joomla

100%

Wordpress

75%

Understanding &

Rhino

Client Feedback 100% ZBrush

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WATERFALLS

healthy living

A local health food store available to all Haligonians. Selling the highest quality of natural and organic products.

the grocery store

Grocery? What does that mean? Isn’t the whole place a “grocery store?” How true. In general, the grocery department encompasses all of the packaged products in the middle of the store. Back in the day when many people lived on farms with gardens and animals raised for fresh foods, the “grocery” store provided the packaged dry goods. Thus, the name remains for those types of goods.

prepared foods & cafe Prepare yourself. If you haven’t sat down to a meal or coffee in our store, you’re in for treat. If you have, then you know what we’re talking about. The Waterfall Cafe has a prepared foods departments can include a large varietey of food, depending on the specials for the day. Everyday is different, so you best to drop in and check out the menu. The menu will also be posted on our website, but there is nothing like smelling the yummy luch meals woft out into the hallways of the shopping mall and pulling you in.

Grocery departments all over have certainly expanded to include a lot more stuff than they used to. But our stores are a bit different than others out there because we embrace the idea of pure food — natural and organic — in grocery as much we do in other areas of the store. We believe that you shouldn’t have to read the labels to find out if you’re buying real food or an artificial imitation, so we do that homework for you. When you shop with us, you won’t find artificial flavors, colors, sweeteners, preservatives or those nasty trans fats. We just offer real food, pure and simple.

If variety alone doesn’t make you take out your napkin and tuck in, here’s the big ticket item: all of the ingredients are natural or organic and as many as possible are locally grown. That means no artificial flavors, colors, sweeteners, preservatives or heartclogging trans fats. It means the food is pure, fresh, flavorful, and just plain wonderful, produced by farmers who care about quality and their environment.

Still not convinced? Okay, how about this. All of our prepared foods are created by trained cooks under the supervision of an experienced chef. Did that do it? Great. Welcome to Waterfalls Healthy Living, now grab that napkin and dig in.

healthy living

The same is true of non-food items such as cleaning agents, paper products, even charcoal briquettes. All are as natural as possible, with ingredients that are eco-friendly. Everything on our shelves supports the reputation we’ve carefully built on quality, purity, passion for food and being responsible to our planet, including our selection of private label products designed to save you money while providing the very best in nutrition and flavor.

driving + parking

A local health food store available to all Haligonians. Selling the highest quality of natural and organic products. Waterfalls is located inside of the Halifax Shopping Centre, on Mumford Road. It is located on the second floor on the corner of sections 204. Parking is available throughout, and outside of the shopping mall, there is often plenty of parking spaces.

Hold on, one more point if you please. Our grocery department is also home to a passel of products created for people on special diets. Doesn’t matter if you’re a diabetic, glutenintolerant or simply choose to follow a strict vegan diet, we have a selection of flavorful products you won’t find anywhere else.

metro

the grocery store Waterfalls is easily accessible via bus. The Halifax Metro system has many buses that stop at the Halifax Shopping centre. Taking buses such as the 1, 4, 14, 32, 41, 80, and 81 will all end up at the shopping mall.

When visiting Waterfalls, we encourage you to bring a reuseable coffee mug or water bottle for our take out drinks menu. Let’s work together to set an example for environmental leadership & responsibility.

It’s good to be different, good for you and good for the planet.

brochure reverse

special diets

Grocery departments all over have certainly expanded to include a lot more stuff than they used to. But our stores are a bit different than others out there because we embrace the 3r’s: reduce, the idea of pure food — natural and organic — in grocery as reuse, recycle much we do in other areas of the store. We believe that you shouldn’t have to read the labels to find out if you’re buying real food or an artificial imitation, so we do that homework for you. When you shop with us, you won’t find artificial flavors, colors, sweeteners, preservatives or those nasty trans fats. We just offer real food, pure and simple.

Everyone around here strives to honour the golden rule of environmental responsibility. Reduce: Our store is taking the initiative in many areas to reduce our impact on the earth and its resources including: Implementing paperless ordering systems to reduce paper waste. Supporting carpooling and public transportation for team members. Implementing the use of power monitors and other technology to reduce our energy consumption. Using biodegradable supplies. Composting, which has reduced our landfill waste by up to 75% in some regions. Banning plastic grocery bags.

why shop in bulk?

common bulk items

From bulk foods that give you the benefit of buying whatever quantity you want with minimal packaging to value-priced everyday staples you can’t find anywhere else, our shelves have you covered. And, of course, we carry your favorite ethcanfoods i buy in bulk? nic andwhat artisan too – all high quality products meeting our strict quality standards. how to shop in bulk - Bins are replenished often, so ingredients are super fresh. - You can buy as much or as little as you need, so you can experiment with new products without getting stuck with something you don’t like. - There’s much less wasteful packaging. - Many of our bulk offerings are organically grown. - You save money because you’re not paying for the fancy labels.

- Beans - Split Peas - Lentils - Rice - Grains - Flours - Buts - Seeds

All kinds of things: rice, grains, flours, pasta, soup mixes, beans, cereals, trail mixes, nut butters, sweeteners, dried fruits, nuts and seeds. And don’t forget snacks and treats.

We also have bulk herbs, spices, salts and peppercorns. Look for bulk teas and coffee too. If you don’t see them with the other bulk items, just ask a team member for directions.

Fill a bag with the amount you want. Write down the number you see on the bin on a twist tie or label. Check out as usual — the cashier will weigh and price your purchases.*

Let’s face it: eating foods outside the standard North American diet can be quite challenging. Whether you’ve made a lifestyle choice or have a specific dietary need, you may need support to learn all the ins and outs of your special diet. We can help. We’ve gathered information about a number of special diets as well as links to resource groups, all designed to help you explore your options. When you’re ready to hit the aisles, our store is stocked with all kinds of great substitutes like coconut flour, brown rice pasta, and soy cheese for your pizza. To guide your quest, we developed lists for a variety of special diets that let you know all of the alternative products out there to fit your needs. Check out the store to see what is available for you. You may be amazed to see all of the unique options out there for you. Ultimately, we hope your dietary needs lead you on a culinary adventure.

Reuse: We reuse material of all kinds whenever possible. For example: We strongly encourage using reusable grocery bags by providing affordable bags and by paying at least a nickel-per-bag refund. We are implementing the use of reusable and biodegradable plates and bowls in our dining areas as well as promoting guests to bring their own travel mug or water bottle. Recycle: We’re excited about our pioneering composting program. Spoiled produce and other biodegradable waste that used to go into landfills is now being backhauled by our delivery trucks to regional facilities where it is turned into compost. Then, we donate it to community gardens or sell it in our stores, reducing our landfill waste by up to 75%. Other examples of recycling initiatives include: Replacing disposable batteries with rechargeable ones. Holding company and community recycling drives for electronics. Using recycled paper with a high percentage of post-consumer waste whenever possible. Providing receptacles for glass and plastic recycling in our dining areas along with collection boxes in many stores for cell phones and ink jet cartridges.

The same is true of non-food items such as cleaning agents, paper products, even charcoal briquettes. All are as natural as possible, with ingredients that are eco-friendly. Everything on our shelves supports the reputation we’ve carefully built on quality, purity, passion for food and being responsible to our planet, including our selection of private label products designed to save you money providing the very best in logo, Branding for awhile health food store: nutrition and flavor.

brochure inside

business card, letterhead, envelope, website, brochure & Hold on, one more point if you please. Our grocery departexterior signage. ment is also home to a passel of products created for people on special diets. Doesn’t matter if you’re a diabetic, glutenintolerant or simply choose to follow a strict vegan diet, we have a selection of flavorful products you won’t find anywhere else.

ing a reut drinks environmental

It’s good to be different, good for you and good for the planet.

promotional brochure cover

WELLINGTON GARDENS Wellington garden centre

Wellington gValerie arden centre Marcella

April 1st 2010,

info@wellingtongardencentre.com

Wellington garden centre

Wellington Wellington garden centre garden centre

13648 - 142 Street Edmonton, Alberta T5L 4Z2 T 780.455.2281

Marko Juliano 70 Farnham Avenue Toronto, Ontario M4V 1H4

F 780.447.4741

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Wellington garden centre

Valerie Marcella

Wellington Carden Centre Proprietor, BDes 13648 - 142 Street Edmonton, Alberta T5L 4Z2

Wellington

T: 780.455.2281 F: 780.447.4741 arden entre info@wellingtongardencentre.com

business card

Valerie Marcella Valerie Marcella

Wellington Garden Centre 13648 - 142 Street Edmonton, Alberta T5L 4Z2

Wellington

Wel

garden centre

gar

Branding for a garden centre. Identity includes logo, workmark and symbol, website, and browser banner.

Valerie Marcella

Proprietor,BDes Wellington Carden Centre info@wellingtongardencentre.com Proprietor, BDes T 780.455.2281 F 780.447.4741 info@wellingtongardencentre.com

letterhead

Proprietor,BDes info@wellingtongardencentre.com 13648 - 142 Street Edmonton, Alberta T5L 4Z2

Wellington Garden Centre 13648 - 142 Street Edmonton, Alberta T5L 4Z2

www.wellingtongardencentre.com/index.htm

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“Gardening reflects the journey of the soul” –Barry Lastiwka, President

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SARUM ROOM Identity created for a Salon, under the Aveda brand in Unionville Ontario. Logo and business cards were created for all stylists in the salon.

joseph xibilia master stylist + extension specialist 160 Main Street Unionville Ontario L3R 2G9 905 946 1995 email@thesarumroom.com

jaime mouliakis colourist 160 Main Street Unionville Ontario L3R 2G9 905 946 1995 email@thesarumroom.com

121 AVENUE

Preliminary identity presented to a client building a residential, commercial and office building in Toronto Ontario. Here are samples presented to client. Outstanding final logo, as the building of the project has been put on hold. Hoarding, exterior signage and full business identity will be completed.