Future of marketing

Page 1

? WHAT始S NEXT IN MARKETING

AND 2009 ADVERTISING


An Updated Look At The Future Of Marketing And Advertising by Paul Isakson Head of Strategy space150 paulisakson.com


What we’ll cover: Where we are today The future of marketing is... Getting there


Where we are today


"Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out."

THINGS (STILL) AREN’T WORKING LIKE THEY USED TO John Stratton CMO Verizon Wireless


"Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out." John Stratton CMO Verizon Wireless


Investors and marketers are irrationally overvaluing brands


WARC // http://www.warc.com/News/TopNews.asp?ID=25440


gaping void // hugh macleod


brandtags.net


cheap piss brandtags.net


gross crap brandtags.net


watery redneck yuck brandtags.net


swill funny white trash shit brandtags.net


Flickr // Jill Greenseth


Flickr // Illetirres


PEOPLE’S BEHAVIORS ARE CHANGING Flickr // jurvetson


THE WAY PEOPLE SHOP HAS EVOLVED

Flickr // prettywar-stl


“A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...� Clay Shirky Author, Consultant, Professor at NYU Us Now (Film)

Flickr // Rain Rabbit


“A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...”

A REVOLUTION IS IN PROCESS Clay Shirky Author, Consultant, Professor at NYU Us Now (Film)

Flickr // Rain Rabbit


IT’S TIME FOR MARKETERS TO ADOPT NEW BEHAVIORS Flickr // Andrew Huff


THE FUTURE OF MARKETING IS NOT ABOUT DOING AND SAYING THINGS TO PEOPLE Flickr // Arnisto.com


THE FUTURE OF MARKETING IS ABOUT DOING THINGS WITH AND FOR PEOPLE


What does that mean?


Flickr // m채dchenkrawall


J/K


THE FUTURE OF MARKETING IS COLLABORATIVE


Nike Chalkbot


THE FUTURE OF MARKETING IS GENEROUS


Toms Shoes


THE FUTURE OF MARKETING IS EXPERIMENTAL


Best Buy / Twelpforce


THE FUTURE OF MARKETING IS HELPFUL


IBM Seer


THE FUTURE OF MARKETING IS PLAYFUL


T-Mobile (U.K.)


THE FUTURE OF MARKETING IS PERSONAL


BK.com


THE FUTURE OF MARKETING IS HONEST


http://www.guardian.co.uk/technology/blog/2009/jul/24/amazon-drm


THE FUTURE OF MARKETING IS PARTICIPATORY


Mad Men on Twitter


How can we get there?


THE PRODUCT IS THE MARKETING


MAKE BETTER PRODUCTS


COMMIT TO SOMETHING BIGGER THAN YOURSELF Flickr // milena mihaylova


IF YOU THINK THE WORLD IS AN AUDIENCE

EHT KNIHT .ETISOPPO Paul Isakson - paulisakson.com


Flickr // striatic


Listen for rich insights related to your brand about what people really want and need.

Flickr // EssG


LISTEN FOR WAYS TO MAKE YOUR _______ BETTER. Flickr // Patricil


Flickr // paulisakson


THE BEST WAY TO GET PEOPLE TO DO STUFF WITH YOU, IS TO FIRST JOIN THEM IN WHAT THEY ARE ALREADY DOING. Flickr // paulisakson


DO THINGS WORTH TALKING ABOUT.

Flickr // moriza


"Your brand is no stronger than your reputation — and will increasingly depend on what comes up when you are Googled." Allan Jenkins Global Communications Consultant

More Info: http://allanjenkins.typepad.com/my_weblog/


IT’S NOT WHAT YOU SAY THAT MATTERS, IT’S WHAT YOU DO. Paul Isakson - paulisakson.com


?s


Thank You


To keep the conversation going...


Paul Isakson Head of Strategy space150 blog / paulisakson.com twitter / @paulisakson email / paul.isakson@gmail.com


? WHAT始S NEXT IN MARKETING

AND 2009 ADVERTISING


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.