? WHAT始S NEXT IN MARKETING
AND 2009 ADVERTISING
An Updated Look At The Future Of Marketing And Advertising by Paul Isakson Head of Strategy space150 paulisakson.com
What we’ll cover: Where we are today The future of marketing is... Getting there
Where we are today
"Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out."
THINGS (STILL) AREN’T WORKING LIKE THEY USED TO John Stratton CMO Verizon Wireless
"Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out." John Stratton CMO Verizon Wireless
Investors and marketers are irrationally overvaluing brands
WARC // http://www.warc.com/News/TopNews.asp?ID=25440
gaping void // hugh macleod
brandtags.net
cheap piss brandtags.net
gross crap brandtags.net
watery redneck yuck brandtags.net
swill funny white trash shit brandtags.net
Flickr // Jill Greenseth
Flickr // Illetirres
PEOPLE’S BEHAVIORS ARE CHANGING Flickr // jurvetson
THE WAY PEOPLE SHOP HAS EVOLVED
Flickr // prettywar-stl
“A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...� Clay Shirky Author, Consultant, Professor at NYU Us Now (Film)
Flickr // Rain Rabbit
“A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...”
A REVOLUTION IS IN PROCESS Clay Shirky Author, Consultant, Professor at NYU Us Now (Film)
Flickr // Rain Rabbit
IT’S TIME FOR MARKETERS TO ADOPT NEW BEHAVIORS Flickr // Andrew Huff
THE FUTURE OF MARKETING IS NOT ABOUT DOING AND SAYING THINGS TO PEOPLE Flickr // Arnisto.com
THE FUTURE OF MARKETING IS ABOUT DOING THINGS WITH AND FOR PEOPLE
What does that mean?
Flickr // m채dchenkrawall
J/K
THE FUTURE OF MARKETING IS COLLABORATIVE
Nike Chalkbot
THE FUTURE OF MARKETING IS GENEROUS
Toms Shoes
THE FUTURE OF MARKETING IS EXPERIMENTAL
Best Buy / Twelpforce
THE FUTURE OF MARKETING IS HELPFUL
IBM Seer
THE FUTURE OF MARKETING IS PLAYFUL
T-Mobile (U.K.)
THE FUTURE OF MARKETING IS PERSONAL
BK.com
THE FUTURE OF MARKETING IS HONEST
http://www.guardian.co.uk/technology/blog/2009/jul/24/amazon-drm
THE FUTURE OF MARKETING IS PARTICIPATORY
Mad Men on Twitter
How can we get there?
THE PRODUCT IS THE MARKETING
MAKE BETTER PRODUCTS
COMMIT TO SOMETHING BIGGER THAN YOURSELF Flickr // milena mihaylova
IF YOU THINK THE WORLD IS AN AUDIENCE
EHT KNIHT .ETISOPPO Paul Isakson - paulisakson.com
Flickr // striatic
Listen for rich insights related to your brand about what people really want and need.
Flickr // EssG
LISTEN FOR WAYS TO MAKE YOUR _______ BETTER. Flickr // Patricil
Flickr // paulisakson
THE BEST WAY TO GET PEOPLE TO DO STUFF WITH YOU, IS TO FIRST JOIN THEM IN WHAT THEY ARE ALREADY DOING. Flickr // paulisakson
DO THINGS WORTH TALKING ABOUT.
Flickr // moriza
"Your brand is no stronger than your reputation — and will increasingly depend on what comes up when you are Googled." Allan Jenkins Global Communications Consultant
More Info: http://allanjenkins.typepad.com/my_weblog/
IT’S NOT WHAT YOU SAY THAT MATTERS, IT’S WHAT YOU DO. Paul Isakson - paulisakson.com
?s
Thank You
To keep the conversation going...
Paul Isakson Head of Strategy space150 blog / paulisakson.com twitter / @paulisakson email / paul.isakson@gmail.com
? WHAT始S NEXT IN MARKETING
AND 2009 ADVERTISING